摘要(yao)：我國(guo)經(jing)(jing)濟進入新常態(tai)時期，跨(kua)(kua)境(jing)電商在(zai)(zai)拉動貿易經(jing)(jing)濟增長以及(ji)調(diao)整產業鏈布局發(fa)揮積極作用。然而從跨(kua)(kua)境(jing)電商發(fa)展(zhan)影(ying)響看，既表現在(zai)(zai)機遇層(ceng)面(mian)，也為傳(chuan)(chuan)統(tong)國(guo)際(ji)貿易帶(dai)來較多挑戰(zhan)，這就要(yao)求傳(chuan)(chuan)統(tong)國(guo)際(ji)貿易采取有(you)效的發(fa)展(zhan)策略(lve)。本次(ci)研究將對跨(kua)(kua)境(jing)電商發(fa)展(zhan)做簡單介(jie)紹，研究傳(chuan)(chuan)統(tong)國(guo)際(ji)貿易受其影(ying)響表現，在(zai)(zai)此基礎上提出經(jing)(jing)濟新常態(tai)下傳(chuan)(chuan)統(tong)國(guo)際(ji)貿易發(fa)展(zhan)相關建議。

關鍵詞：經濟新常態(tai);跨境電商發展;傳統國際貿易;影響

作為(wei)(wei)近年(nian)來(lai)國(guo)際貿(mao)(mao)(mao)易活動中的(de)主要形(xing)式，跨境電商對(dui)(dui)推動貿(mao)(mao)(mao)易往來(lai)活動發(fa)揮關鍵作用。不可否認跨境電商發(fa)展的(de)價(jia)值，但其(qi)對(dui)(dui)傳統中國(guo)貿(mao)(mao)(mao)易所(suo)帶來(lai)的(de)沖擊也較為(wei)(wei)明顯，此(ci)時需考慮如何(he)應對(dui)(dui)所(suo)帶來(lai)的(de)影響(xiang)，行(xing)之有效的(de)發(fa)展策略(lve)。因此(ci)，本文對(dui)(dui)國(guo)際貿(mao)(mao)(mao)易發(fa)展如何(he)借力跨境電商優勢相(xiang)關研究，有重要意(yi)義。

一、跨境電商(shang)發展相關介紹

(一(yi))跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)基本(ben)概述。關(guan)于跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)，其亦被稱之(zhi)為(wei)(wei)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子商(shang)(shang)務(wu)(wu)(wu)，狹義(yi)(yi)概念上指為(wei)(wei)借助跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)網(wang)絡零售方式(shi)完成(cheng)的(de)(de)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)支付結(jie)算、商(shang)(shang)品跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)配送(song)活(huo)動。而廣義(yi)(yi)上則指以電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子商(shang)(shang)務(wu)(wu)(wu)為(wei)(wei)手段所完成(cheng)的(de)(de)所有跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)國(guo)(guo)際貿易活(huo)動。無論哪種概念，跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)均屬(shu)于互聯網(wang)發展(zhan)下衍生出(chu)(chu)的(de)(de)一(yi)種貿易形態。從目(mu)前(qian)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)運(yun)營(ying)模式(shi)看，跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)與普通電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子商(shang)(shang)務(wu)(wu)(wu)相(xiang)同(tong)，有C2C、B2C、B2B等(deng)多種模式(shi)，若(ruo)以進出(chu)(chu)流向進行劃(hua)分(fen)(fen)，包括(kuo)兩種形式(shi)分(fen)(fen)別為(wei)(wei)進口、出(chu)(chu)口形式(shi)，而以經營(ying)主(zhu)體類(lei)型為(wei)(wei)依據劃(hua)分(fen)(fen)，則有自營(ying)型、平臺型與混合型類(lei)型等(deng)。由近年(nian)來跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子商(shang)(shang)務(wu)(wu)(wu)市場結(jie)構看，保持(chi)較(jiao)為(wei)(wei)固定(ding)的(de)(de)運(yun)營(ying)模式(shi)，如(ru)B2B、出(chu)(chu)口市場，運(yun)營(ying)模式(shi)下相(xiang)對集(ji)中(zhong)(zhong)(zhong)、單調。(二)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)發展(zhan)現狀。跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)在(zai)中(zhong)(zhong)(zhong)國(guo)(guo)的(de)(de)興起有不同(tong)階(jie)段，包括(kuo)1999-2008年(nian)為(wei)(wei)萌芽期(qi)、2008-2014年(nian)為(wei)(wei)發展(zhan)期(qi)，2014年(nian)以后為(wei)(wei)爆發期(qi)。跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)發展(zhan)中(zhong)(zhong)(zhong)，在(zai)中(zhong)(zhong)(zhong)國(guo)(guo)國(guo)(guo)際貿易中(zhong)(zhong)(zhong)占有極(ji)大比(bi)重，相(xiang)關(guan)統計報(bao)告支出(chu)(chu)2020年(nian)預(yu)計進出(chu)(chu)口總(zong)額中(zhong)(zhong)(zhong)，跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子商(shang)(shang)務(wu)(wu)(wu)交易將保持(chi)37.6%占比(bi)。這些均能反映出(chu)(chu)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)發展(zhan)取(qu)得的(de)(de)成(cheng)績(ji)較(jiao)為(wei)(wei)理(li)想，在(zai)推動跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)貿易發展(zhan)方面起關(guan)鍵作用。

二、跨境電商發(fa)展對經濟新常態(tai)下傳統國際貿易(yi)的影響

摘(zhai)要：教(jiao)(jiao)(jiao)(jiao)育(yu)(yu)(yu)服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)跨(kua)(kua)境(jing)提(ti)供(gong)是(shi)教(jiao)(jiao)(jiao)(jiao)育(yu)(yu)(yu)服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)的(de)(de)提(ti)供(gong)模式之一。WTO成員對(dui)教(jiao)(jiao)(jiao)(jiao)育(yu)(yu)(yu)服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)跨(kua)(kua)境(jing)提(ti)供(gong)采取(qu)不同的(de)(de)立(li)場。我(wo)國對(dui)教(jiao)(jiao)(jiao)(jiao)育(yu)(yu)(yu)服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)跨(kua)(kua)境(jing)提(ti)供(gong)沒有承諾(nuo)，也缺(que)乏相關的(de)(de)立(li)法。為應(ying)對(dui)教(jiao)(jiao)(jiao)(jiao)育(yu)(yu)(yu)服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)跨(kua)(kua)境(jing)提(ti)供(gong)快速發展的(de)(de)態(tai)勢和(he)可能進入我(wo)國教(jiao)(jiao)(jiao)(jiao)育(yu)(yu)(yu)服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)市(shi)場的(de)(de)情況，我(wo)國應(ying)在(zai)保持現有教(jiao)(jiao)(jiao)(jiao)育(yu)(yu)(yu)開(kai)放政(zheng)策的(de)(de)基礎上，加快完善教(jiao)(jiao)(jiao)(jiao)育(yu)(yu)(yu)服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)跨(kua)(kua)境(jing)提(ti)供(gong)方面的(de)(de)相關立(li)法，建立(li)和(he)完善統一規范的(de)(de)跨(kua)(kua)境(jing)教(jiao)(jiao)(jiao)(jiao)育(yu)(yu)(yu)服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)質量(liang)保障和(he)監督體系，加強國際(ji)教(jiao)(jiao)(jiao)(jiao)育(yu)(yu)(yu)服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)貿易領域的(de)(de)國際(ji)合作。

關(guan)鍵詞：教育服(fu)務；跨境提供；服(fu)務貿易

一(yi)、教育(yu)服務與跨境(jing)提供(gong)

《服(fu)務(wu)(wu)貿(mao)易總協(xie)定》(GATS)定義了4種(zhong)服(fu)務(wu)(wu)提供(gong)模式，跨境(jing)提供(gong)是(shi)(shi)其(qi)(qi)中(zhong)之(zhi)一。GATS把跨境(jing)提供(gong)定義為(wei)“自(zi)一成員(yuan)領(ling)土內(nei)向任(ren)何其(qi)(qi)他成員(yuan)領(ling)土內(nei)提供(gong)服(fu)務(wu)(wu)”。該定義表明(ming)，在服(fu)務(wu)(wu)貿(mao)易發生(sheng)時，服(fu)務(wu)(wu)的(de)(de)提供(gong)者(zhe)和消費者(zhe)均(jun)沒有流動，跨境(jing)流動的(de)(de)只是(shi)(shi)服(fu)務(wu)(wu)內(nei)容。

就費(fei)用與成(cheng)本而(er)言，跨(kua)境提(ti)(ti)(ti)(ti)(ti)(ti)供(gong)(gong)(gong)是(shi)最(zui)便捷和最(zui)經濟的(de)(de)(de)(de)(de)(de)(de)一(yi)種服(fu)(fu)(fu)務(wu)提(ti)(ti)(ti)(ti)(ti)(ti)供(gong)(gong)(gong)模式(shi)。一(yi)方面，服(fu)(fu)(fu)務(wu)的(de)(de)(de)(de)(de)(de)(de)消費(fei)者(zhe)(zhe)和提(ti)(ti)(ti)(ti)(ti)(ti)供(gong)(gong)(gong)者(zhe)(zhe)不必(bi)承擔像其他(ta)3種服(fu)(fu)(fu)務(wu)提(ti)(ti)(ti)(ti)(ti)(ti)供(gong)(gong)(gong)模式(shi)下一(yi)方或雙方必(bi)須流(liu)(liu)動(dong)才(cai)能提(ti)(ti)(ti)(ti)(ti)(ti)供(gong)(gong)(gong)或接(jie)受服(fu)(fu)(fu)務(wu)所產(chan)生的(de)(de)(de)(de)(de)(de)(de)費(fei)用或成(cheng)本，如在境外消費(fei)的(de)(de)(de)(de)(de)(de)(de)模式(shi)下消費(fei)者(zhe)(zhe)流(liu)(liu)動(dong)到服(fu)(fu)(fu)務(wu)提(ti)(ti)(ti)(ti)(ti)(ti)供(gong)(gong)(gong)者(zhe)(zhe)的(de)(de)(de)(de)(de)(de)(de)服(fu)(fu)(fu)務(wu)提(ti)(ti)(ti)(ti)(ti)(ti)供(gong)(gong)(gong)地國(guo)(guo)，在商業存在的(de)(de)(de)(de)(de)(de)(de)模式(shi)下服(fu)(fu)(fu)務(wu)提(ti)(ti)(ti)(ti)(ti)(ti)供(gong)(gong)(gong)者(zhe)(zhe)以設立新的(de)(de)(de)(de)(de)(de)(de)商業實體的(de)(de)(de)(de)(de)(de)(de)形式(shi)流(liu)(liu)動(dong)到東道(dao)國(guo)(guo)，而(er)在自然(ran)人流(liu)(liu)動(dong)的(de)(de)(de)(de)(de)(de)(de)模式(shi)下服(fu)(fu)(fu)務(wu)的(de)(de)(de)(de)(de)(de)(de)提(ti)(ti)(ti)(ti)(ti)(ti)供(gong)(gong)(gong)者(zhe)(zhe)以自然(ran)人的(de)(de)(de)(de)(de)(de)(de)身份(fen)流(liu)(liu)動(dong)到東道(dao)國(guo)(guo)提(ti)(ti)(ti)(ti)(ti)(ti)供(gong)(gong)(gong)服(fu)(fu)(fu)務(wu)。另一(yi)方面，由于(yu)提(ti)(ti)(ti)(ti)(ti)(ti)供(gong)(gong)(gong)者(zhe)(zhe)和消費(fei)者(zhe)(zhe)都不必(bi)流(liu)(liu)動(dong)，跨(kua)境提(ti)(ti)(ti)(ti)(ti)(ti)供(gong)(gong)(gong)實際上為消費(fei)者(zhe)(zhe)和提(ti)(ti)(ti)(ti)(ti)(ti)供(gong)(gong)(gong)者(zhe)(zhe)節省了大量的(de)(de)(de)(de)(de)(de)(de)時(shi)間和資源(yuan)而(er)收益(yi)并不一(yi)定會(hui)遜色(se)于(yu)其他(ta)的(de)(de)(de)(de)(de)(de)(de)服(fu)(fu)(fu)務(wu)提(ti)(ti)(ti)(ti)(ti)(ti)供(gong)(gong)(gong)模式(shi)。

教(jiao)(jiao)(jiao)育(yu)(yu)服(fu)務(wu)跨(kua)境(jing)提供(gong)主要是(shi)通過郵政服(fu)務(wu)、電(dian)信服(fu)務(wu)、廣播(bo)(bo)電(dian)視、衛(wei)星通訊、因(yin)特網等(deng)現代(dai)通信媒體(ti)完成。由于各國國內對衛(wei)星器具使用(yong)的規管和廣播(bo)(bo)電(dian)視媒體(ti)的政治敏(min)感(gan)性，教(jiao)(jiao)(jiao)育(yu)(yu)服(fu)務(wu)跨(kua)境(jing)提供(gong)通常的形式主要有函授、遠程教(jiao)(jiao)(jiao)育(yu)(yu)和培訓、網絡教(jiao)(jiao)(jiao)育(yu)(yu)(E教(jiao)(jiao)(jiao)育(yu)(yu))等(deng)。

1跨(kua)境電子(zi)商(shang)務背景下的食品貿易特(te)征(zheng)

跨(kua)(kua)(kua)境電(dian)子商(shang)務背景下的(de)(de)食(shi)(shi)(shi)(shi)品(pin)(pin)貿易(yi)即展開在跨(kua)(kua)(kua)境電(dian)商(shang)平臺上的(de)(de)貿易(yi)，其(qi)通(tong)過簡化(hua)交易(yi)環節，能(neng)(neng)夠大(da)大(da)地(di)使(shi)成本降低，讓食(shi)(shi)(shi)(shi)品(pin)(pin)企(qi)(qi)業(ye)獲(huo)得(de)更(geng)多的(de)(de)利潤。在這樣的(de)(de)業(ye)態下，不(bu)一定是較大(da)規模的(de)(de)企(qi)(qi)業(ye)才能(neng)(neng)得(de)以(yi)生存，即便(bian)是小批量訂(ding)單也(ye)能(neng)(neng)夠滿(man)足(zu)食(shi)(shi)(shi)(shi)品(pin)(pin)企(qi)(qi)業(ye)的(de)(de)需求。站在價值鏈(lian)的(de)(de)角度來看，食(shi)(shi)(shi)(shi)品(pin)(pin)制造(zao)加工企(qi)(qi)業(ye)會(hui)集(ji)中整體的(de)(de)利潤增(zeng)值，更(geng)助于(yu)得(de)以(yi)升級。但不(bu)同(tong)于(yu)內貿，食(shi)(shi)(shi)(shi)品(pin)(pin)對(dui)外貿易(yi)要碰到較多的(de)(de)問(wen)題(ti)，包括跨(kua)(kua)(kua)境物流和跨(kua)(kua)(kua)境信用、跨(kua)(kua)(kua)境支付以(yi)及跨(kua)(kua)(kua)境通(tong)關等(deng)問(wen)題(ti)，而這能(neng)(neng)夠決定食(shi)(shi)(shi)(shi)品(pin)(pin)貿易(yi)能(neng)(neng)否(fou)獲(huo)得(de)高速和可持續的(de)(de)發(fa)展。

2跨(kua)境電子商務背景下食品企業面(mian)臨的挑戰

2．1食(shi)(shi)品(pin)(pin)特性會(hui)對選擇的(de)(de)(de)(de)(de)(de)貿易方式(shi)產(chan)生(sheng)一定影響。對于(yu)那些沒有(you)(you)(you)高的(de)(de)(de)(de)(de)(de)運輸條件以及(ji)(ji)儲存要求的(de)(de)(de)(de)(de)(de)食(shi)(shi)品(pin)(pin)能(neng)夠通過電(dian)(dian)商(shang)平(ping)(ping)臺實現高速發(fa)(fa)展，隨著通關(guan)效(xiao)率以及(ji)(ji)物流技術不斷(duan)提高和進(jin)步(bu)，很(hen)多(duo)食(shi)(shi)品(pin)(pin)貿易都(dou)會(hui)采用線上交(jiao)易的(de)(de)(de)(de)(de)(de)方式(shi)，所以，可以說食(shi)(shi)品(pin)(pin)自身的(de)(de)(de)(de)(de)(de)特性會(hui)逐步(bu)減弱制約(yue)跨(kua)(kua)(kua)(kua)境(jing)電(dian)(dian)商(shang)的(de)(de)(de)(de)(de)(de)作用。2．2食(shi)(shi)品(pin)(pin)貿易壁壘問(wen)(wen)題(ti)。在跨(kua)(kua)(kua)(kua)境(jing)電(dian)(dian)子(zi)商(shang)務(wu)(wu)平(ping)(ping)臺上的(de)(de)(de)(de)(de)(de)交(jiao)易中，食(shi)(shi)品(pin)(pin)貿易依舊會(hui)受(shou)到食(shi)(shi)品(pin)(pin)安(an)全相關(guan)的(de)(de)(de)(de)(de)(de)法律法規和評定程序等影響，同(tong)時也會(hui)對食(shi)(shi)品(pin)(pin)的(de)(de)(de)(de)(de)(de)便利化發(fa)(fa)展起到一定制約(yue)作用［1］。2．3購買者(zhe)維(wei)權(quan)的(de)(de)(de)(de)(de)(de)問(wen)(wen)題(ti)。跨(kua)(kua)(kua)(kua)境(jing)采購要經(jing)過三(san)個環節，包括(kuo)境(jing)內物流和境(jing)外(wai)物流以及(ji)(ji)境(jing)外(wai)電(dian)(dian)商(shang)等環節。假如(ru)有(you)(you)(you)產(chan)品(pin)(pin)問(wen)(wen)題(ti)出現，那么(me)很(hen)難(nan)維(wei)護消費(fei)者(zhe)的(de)(de)(de)(de)(de)(de)權(quan)益。雖(sui)然我(wo)國針對消費(fei)者(zhe)的(de)(de)(de)(de)(de)(de)權(quan)益出臺了(le)相關(guan)的(de)(de)(de)(de)(de)(de)法規，但是卻(que)沒有(you)(you)(you)在電(dian)(dian)商(shang)業務(wu)(wu)當中得以普(pu)及(ji)(ji)，也沒有(you)(you)(you)延(yan)伸(shen)到跨(kua)(kua)(kua)(kua)境(jing)的(de)(de)(de)(de)(de)(de)電(dian)(dian)商(shang)業務(wu)(wu)。就算是一些有(you)(you)(you)名的(de)(de)(de)(de)(de)(de)跨(kua)(kua)(kua)(kua)境(jing)電(dian)(dian)商(shang)，也沒有(you)(you)(you)突破跨(kua)(kua)(kua)(kua)境(jing)消費(fei)者(zhe)的(de)(de)(de)(de)(de)(de)維(wei)權(quan)問(wen)(wen)題(ti)［2］。

3國(guo)外在(zai)線(xian)交易的經驗(yan)

3．1明(ming)確(que)的(de)監(jian)管(guan)以(yi)(yi)及第三(san)方支付(fu)(fu)(fu)(fu)(fu)(fu)機(ji)(ji)(ji)構(gou)(gou)(gou)。美國(guo)將第三(san)方的(de)支付(fu)(fu)(fu)(fu)(fu)(fu)結構(gou)(gou)(gou)定義為(wei)(wei)貨幣(bi)的(de)服務(wu)機(ji)(ji)(ji)構(gou)(gou)(gou)，并且安排(pai)相關公司來監(jian)管(guan)第三(san)方支付(fu)(fu)(fu)(fu)(fu)(fu)機(ji)(ji)(ji)構(gou)(gou)(gou)，交(jiao)易(yi)過程(cheng)是否真實是其監(jian)管(guan)重點。歐(ou)盟針對(dui)(dui)第三(san)方支付(fu)(fu)(fu)(fu)(fu)(fu)機(ji)(ji)(ji)構(gou)(gou)(gou)，對(dui)(dui)發(fa)放牌照制度進(jin)行實行。作為(wei)(wei)監(jian)管(guan)主體，歐(ou)洲中央銀行主要建(jian)(jian)筑(zhu)滯(zhi)留(liu)金管(guan)理(li)和投(tou)資活動限制以(yi)(yi)及最(zui)低資金本要求等(deng)(deng)一些方面［3］。3．2多幣(bi)種(zhong)的(de)在線支付(fu)(fu)(fu)(fu)(fu)(fu)。在全球，最(zui)為(wei)(wei)廣泛使用的(de)一種(zhong)跨(kua)境交(jiao)易(yi)的(de)在線支付(fu)(fu)(fu)(fu)(fu)(fu)工具，即第三(san)方支付(fu)(fu)(fu)(fu)(fu)(fu)系統貝寶，其能夠給(gei)二(er)十五中的(de)貨幣(bi)付(fu)(fu)(fu)(fu)(fu)(fu)款交(jiao)易(yi)提供(gong)支持。而我國(guo)的(de)支付(fu)(fu)(fu)(fu)(fu)(fu)寶當前只支持兩種(zhong)幣(bi)種(zhong)，包括(kuo)人民幣(bi)以(yi)(yi)及美元。3．3信用法(fa)律體系完(wan)善。很多的(de)發(fa)達國(guo)家，由于對(dui)(dui)信用管(guan)理(li)極(ji)為(wei)(wei)重視，因此(ci)建(jian)(jian)立(li)了(le)較為(wei)(wei)健全的(de)信用法(fa)律體系，包括(kuo)《版權指令》、《遠程(cheng)銷售(shou)指令》和《互聯網商務(wu)標(biao)準》等(deng)(deng)法(fa)律，其能夠有效地規(gui)范相關的(de)活動［4］。

摘要:隨著跨境電子商務(wu)(wu)地位不斷提升，帶來(lai)了貿易方(fang)式(shi)(shi)、營銷方(fang)式(shi)(shi)、業務(wu)(wu)流程和競爭(zheng)模(mo)式(shi)(shi)方(fang)面的(de)創新(xin)，促進(jin)我國(guo)對外(wai)貿易的(de)發(fa)展。通(tong)過VAR模(mo)型(xing)分析得出我國(guo)跨境電子商務(wu)(wu)和對外(wai)貿易之間(jian)存(cun)在著相(xiang)互影(ying)響(xiang)的(de)結(jie)論。

關(guan)鍵詞:跨(kua)境;電子商務;對(dui)外貿易;關(guan)系研究(jiu)

一、我國跨境電商現狀

隨著全球化和(he)信息技術網(wang)絡化的(de)發展，國際貿易(yi)領域中出(chu)現跨(kua)境電(dian)子(zi)商(shang)務。2016年中國跨(kua)境電(dian)商(shang)市場(chang)交易(yi)規模(mo)達6.7萬(wan)億元(yuan)(yuan)，同比增(zeng)長24%，進(jin)(jin)、出(chu)易(yi)規模(mo)分(fen)別為1.2萬(wan)億元(yuan)(yuan)和(he)5.5萬(wan)億元(yuan)(yuan)，跨(kua)境電(dian)商(shang)成為對(dui)外貿易(yi)的(de)新增(zeng)長點。2016年跨(kua)境電(dian)商(shang)進(jin)(jin)、出(chu)口比例分(fen)別為17.92%和(he)82.08%，出(chu)口占八成比重(zhong)，進(jin)(jin)口比重(zhong)逐(zhu)年增(zeng)加。有效(xiao)釋放(fang)了消費(fei)者對(dui)全球商(shang)品的(de)需(xu)求和(he)企業對(dui)全球采購的(de)需(xu)求。

二、跨境電子商務與我(wo)國(guo)對外(wai)貿(mao)易相互(hu)影響

跨境(jing)電(dian)商讓市場營銷(xiao)由(you)大(da)(da)眾化(hua)、標準(zhun)化(hua)變得個性化(hua)、定制化(hua)，產(chan)品附加(jia)值(zhi)增(zeng)加(jia)，營銷(xiao)模式隨之(zhi)變化(hua)。影響(xiang)營銷(xiao)渠道(dao)(dao)和利潤空間，如(ru)圖2，跨境(jing)電(dian)商可(ke)能選擇渠道(dao)(dao)3和4，兩者(zhe)比渠道(dao)(dao)1、2的(de)(de)(de)價值(zhi)空間更大(da)(da)。外(wai)貿市場份額龐大(da)(da)，傳(chuan)統貿易(yi)方(fang)式不(bu)能滿足外(wai)貿需求，催生出以網絡平(ping)臺為載(zai)體的(de)(de)(de)跨境(jing)電(dian)商，實現全(quan)球范圍內(nei)物流、商流、資金流和信息流的(de)(de)(de)整合(he)，為全(quan)球生產(chan)者(zhe)和消費(fei)者(zhe)提(ti)供了(le)互(hu)聯互(hu)通的(de)(de)(de)平(ping)臺。圖2國際貿易(yi)銷(xiao)售渠道(dao)(dao)結構

中國跨境(jing)電商出口貿易發展環境(jing)與(yu)現狀(zhuang)

（一(yi)(yi)(yi)）中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)易(yi)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)環(huan)(huan)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)。經(jing)濟(ji)環(huan)(huan)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)呈現(xian)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)以(yi)(yi)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)為(wei)(wei)(wei)主(zhu)，進(jin)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)為(wei)(wei)(wei)輔的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)結構。近年(nian)(nian)(nian)來(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“互(hu)聯(lian)網(wang)+外貿(mao)(mao)(mao)”戰(zhan)(zhan)(zhan)略，旨在扶(fu)持(chi)更(geng)(geng)(geng)多(duo)(duo)(duo)傳統(tong)外貿(mao)(mao)(mao)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)借助(zhu)互(hu)聯(lian)網(wang)實現(xian)轉型(xing)升級(ji)(ji)(ji)(ji)。跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)自出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)現(xian)以(yi)(yi)來(lai)，以(yi)(yi)高(gao)速發(fa)(fa)(fa)展(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)態勢(shi)(shi)逐(zhu)(zhu)漸(jian)(jian)占領(ling)市(shi)(shi)(shi)(shi)(shi)場(chang)，特別是(shi)在“一(yi)(yi)(yi)帶(dai)(dai)一(yi)(yi)(yi)路(lu)”倡議(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)催化(hua)(hua)下，表(biao)現(xian)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)巨大(da)(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)潛力(li)和(he)(he)(he)生命力(li)。但由(you)于(yu)(yu)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)額度的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)大(da)(da)(da)(da)幅增(zeng)(zeng)(zeng)加(jia)，加(jia)之勞動(dong)(dong)力(li)成(cheng)本(ben)(ben)(ben)上(shang)升、國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)際市(shi)(shi)(shi)(shi)(shi)場(chang)需(xu)求低(di)迷、人(ren)(ren)民(min)幣升值等(deng)影響，導(dao)致貿(mao)(mao)(mao)易(yi)成(cheng)本(ben)(ben)(ben)攀升，出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)增(zeng)(zeng)(zeng)速放(fang)緩，國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)際貿(mao)(mao)(mao)易(yi)保(bao)(bao)護帶(dai)(dai)來(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)貿(mao)(mao)(mao)易(yi)摩擦對中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)外貿(mao)(mao)(mao)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)產(chan)(chan)生一(yi)(yi)(yi)定(ding)沖擊(ji)，傳統(tong)外貿(mao)(mao)(mao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)優勢(shi)(shi)被逐(zhu)(zhu)漸(jian)(jian)削弱，新(xin)(xin)(xin)外貿(mao)(mao)(mao)則(ze)展(zhan)(zhan)(zhan)現(xian)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)“強者(zhe)(zhe)(zhe)越(yue)強，弱者(zhe)(zhe)(zhe)淘汰”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)強競(jing)爭形(xing)勢(shi)(shi)。政(zheng)(zheng)策(ce)環(huan)(huan)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)。近年(nian)(nian)(nian)來(lai)，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)政(zheng)(zheng)府逐(zhu)(zhu)漸(jian)(jian)意(yi)(yi)(yi)識到跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)無限(xian)可能(neng)(neng)性(xing)(xing)和(he)(he)(he)強大(da)(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)經(jing)濟(ji)動(dong)(dong)能(neng)(neng)，于(yu)(yu)2018年(nian)(nian)(nian)8月(yue)31日，全(quan)(quan)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)人(ren)(ren)大(da)(da)(da)(da)常委會(hui)通(tong)(tong)(tong)過了(le)(le)《中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)華人(ren)(ren)民(min)共(gong)和(he)(he)(he)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)法(fa)》，成(cheng)為(wei)(wei)(wei)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)領(ling)域首(shou)部綜合性(xing)(xing)法(fa)律，在為(wei)(wei)(wei)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)提供便利的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)同時，也要(yao)求其發(fa)(fa)(fa)展(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)合法(fa)合規(gui)；從(cong)(cong)(cong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)(jia)戰(zhan)(zhan)(zhan)略層面來(lai)看，加(jia)強海(hai)(hai)(hai)關(guan)基礎(chu)設(she)(she)(she)施(shi)、道路(lu)交(jiao)(jiao)通(tong)(tong)(tong)、港口(kou)(kou)(kou)(kou)(kou)(kou)(kou)基礎(chu)設(she)(she)(she)施(shi)、支(zhi)付、檢驗檢疫基礎(chu)設(she)(she)(she)施(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)完善(shan)(shan)，可以(yi)(yi)為(wei)(wei)(wei)外貿(mao)(mao)(mao)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)更(geng)(geng)(geng)好(hao)地(di)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)業(ye)(ye)(ye)(ye)(ye)(ye)務(wu)提供愈發(fa)(fa)(fa)便利的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)條件(jian)。同時，國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)外很多(duo)(duo)(duo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)(jia)都(dou)對跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)提供了(le)(le)良好(hao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)政(zheng)(zheng)策(ce)環(huan)(huan)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)，日本(ben)(ben)(ben)提供資金來(lai)扶(fu)持(chi)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)創新(xin)(xin)(xin)性(xing)(xing)重(zhong)點(dian)項目(mu)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)，同時提供“綜合貨(huo)(huo)運支(zhi)持(chi)”；俄羅(luo)斯海(hai)(hai)(hai)關(guan)在行郵稅方(fang)面的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)《關(guan)于(yu)(yu)個(ge)(ge)(ge)(ge)人(ren)(ren)在關(guan)稅同盟海(hai)(hai)(hai)關(guan)邊境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)內(nei)(nei)使(shi)(shi)(shi)用(yong)(yong)自用(yong)(yong)貨(huo)(huo)物(wu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)程(cheng)序以(yi)(yi)及其相關(guan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)海(hai)(hai)(hai)關(guan)行動(dong)(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實施(shi)程(cheng)序的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)協定(ding)》實行限(xian)額免(mian)稅，刺(ci)激俄羅(luo)斯居民(min)從(cong)(cong)(cong)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)平臺(tai)消(xiao)費。國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)內(nei)(nei)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)外政(zheng)(zheng)策(ce)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)差(cha)異化(hua)(hua)將(jiang)為(wei)(wei)(wei)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)易(yi)帶(dai)(dai)來(lai)新(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)機(ji)遇與挑(tiao)戰(zhan)(zhan)(zhan)。社會(hui)環(huan)(huan)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)。出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)逐(zhu)(zhu)漸(jian)(jian)走(zou)向成(cheng)熟(shu)，從(cong)(cong)(cong)“中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)制(zhi)造(zao)(zao)(zao)”向“中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)智(zhi)造(zao)(zao)(zao)”跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)越(yue)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)緊(jin)抓新(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)機(ji)遇，逐(zhu)(zhu)漸(jian)(jian)掌握市(shi)(shi)(shi)(shi)(shi)場(chang)主(zhu)導(dao)權。跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)平臺(tai)打通(tong)(tong)(tong)了(le)(le)受(shou)到出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)經(jing)營限(xian)制(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)小微(wei)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)之路(lu)，使(shi)(shi)(shi)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)主(zhu)體(ti)(ti)日漸(jian)(jian)多(duo)(duo)(duo)元化(hua)(hua)。隨(sui)著(zhu)(zhu)巴(ba)(ba)西(xi)、印度等(deng)新(xin)(xin)(xin)興(xing)(xing)經(jing)濟(ji)體(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)崛起，產(chan)(chan)生了(le)(le)更(geng)(geng)(geng)多(duo)(duo)(duo)新(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)消(xiao)費需(xu)求，出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)更(geng)(geng)(geng)能(neng)(neng)代(dai)替(ti)傳統(tong)貿(mao)(mao)(mao)易(yi)滿(man)足該需(xu)求。“中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)智(zhi)造(zao)(zao)(zao)”以(yi)(yi)物(wu)美(mei)(mei)價廉的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)優勢(shi)(shi)吸引著(zhu)(zhu)大(da)(da)(da)(da)批的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)海(hai)(hai)(hai)外網(wang)絡消(xiao)費者(zhe)(zhe)(zhe)，整個(ge)(ge)(ge)(ge)社會(hui)環(huan)(huan)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)對于(yu)(yu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)來(lai)說無疑(yi)是(shi)彎(wan)道超車(che)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)大(da)(da)(da)(da)好(hao)機(ji)會(hui)。技術(shu)(shu)環(huan)(huan)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)。現(xian)今，全(quan)(quan)球網(wang)民(min)人(ren)(ren)數破40億(yi)，一(yi)(yi)(yi)半以(yi)(yi)上(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)使(shi)(shi)(shi)用(yong)(yong)互(hu)聯(lian)網(wang)，全(quan)(quan)球網(wang)民(min)規(gui)模的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)斷(duan)擴(kuo)(kuo)大(da)(da)(da)(da)刺(ci)激了(le)(le)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)市(shi)(shi)(shi)(shi)(shi)場(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)活躍度。跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)隨(sui)著(zhu)(zhu)互(hu)聯(lian)網(wang)行業(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)而發(fa)(fa)(fa)展(zhan)(zhan)(zhan)，互(hu)聯(lian)網(wang)對于(yu)(yu)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)助(zhu)推作用(yong)(yong)越(yue)來(lai)越(yue)明顯(xian)(xian)。“區(qu)塊(kuai)鏈(lian)”技術(shu)(shu)、云(yun)計算(suan)、大(da)(da)(da)(da)數據(ju)(ju)等(deng)數字技術(shu)(shu)使(shi)(shi)(shi)交(jiao)(jiao)易(yi)成(cheng)本(ben)(ben)(ben)降(jiang)低(di)，減少商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)業(ye)(ye)(ye)(ye)(ye)(ye)欺詐，升級(ji)(ji)(ji)(ji)外貿(mao)(mao)(mao)服(fu)(fu)(fu)(fu)務(wu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)同時，帶(dai)(dai)動(dong)(dong)相關(guan)產(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)可持(chi)續發(fa)(fa)(fa)展(zhan)(zhan)(zhan)，將(jiang)引起商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)業(ye)(ye)(ye)(ye)(ye)(ye)模式的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新(xin)(xin)(xin)變革(ge)。（二(er)(er)）中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)易(yi)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)現(xian)狀。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)市(shi)(shi)(shi)(shi)(shi)場(chang)交(jiao)(jiao)易(yi)規(gui)模。據(ju)(ju)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)研(yan)究(jiu)(jiu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)心（100EC.CN）監(jian)測數據(ju)(ju)顯(xian)(xian)示，2013-2018年(nian)(nian)(nian)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)易(yi)規(gui)模從(cong)(cong)(cong)2.7萬億(yi)攀升至(zhi)7.1萬億(yi)元，增(zeng)(zeng)(zeng)長了(le)(le)163%，總體(ti)(ti)規(gui)模呈上(shang)升趨勢(shi)(shi)，但增(zeng)(zeng)(zeng)速卻逐(zhu)(zhu)年(nian)(nian)(nian)放(fang)緩，如圖1所示。近年(nian)(nian)(nian)來(lai)受(shou)政(zheng)(zheng)策(ce)扶(fu)持(chi)、市(shi)(shi)(shi)(shi)(shi)場(chang)環(huan)(huan)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)改善(shan)(shan)等(deng)諸多(duo)(duo)(duo)因素(su)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)影響，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)規(gui)模保(bao)(bao)持(chi)持(chi)續擴(kuo)(kuo)張，其中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小型(xing)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)家(jia)(jia)和(he)(he)(he)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)仍占大(da)(da)(da)(da)多(duo)(duo)(duo)數，市(shi)(shi)(shi)(shi)(shi)場(chang)集中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)度有(you)待進(jin)一(yi)(yi)(yi)步提高(gao)。由(you)于(yu)(yu)網(wang)購(gou)覆蓋面越(yue)來(lai)越(yue)廣(guang)(guang)(guang)，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)制(zhi)造(zao)(zao)(zao)無論在發(fa)(fa)(fa)達國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)(jia)還是(shi)新(xin)(xin)(xin)興(xing)(xing)市(shi)(shi)(shi)(shi)(shi)場(chang)都(dou)備受(shou)青睞，“一(yi)(yi)(yi)帶(dai)(dai)一(yi)(yi)(yi)路(lu)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“東風”更(geng)(geng)(geng)是(shi)加(jia)快(kuai)(kuai)了(le)(le)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)家(jia)(jia)和(he)(he)(he)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)在沿線國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)(jia)市(shi)(shi)(shi)(shi)(shi)場(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)布(bu)局，出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)作為(wei)(wei)(wei)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)市(shi)(shi)(shi)(shi)(shi)場(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)領(ling)頭軍，擁有(you)巨大(da)(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)潛力(li)。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)品(pin)(pin)(pin)(pin)(pin)類(lei)(lei)分(fen)(fen)(fen)布(bu)。據(ju)(ju)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)研(yan)究(jiu)(jiu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)心（100EC.CN）監(jian)測數據(ju)(ju)顯(xian)(xian)示，2018年(nian)(nian)(nian)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)賣家(jia)(jia)類(lei)(lei)別主(zhu)要(yao)有(you)十類(lei)(lei)。其中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)3C電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)子產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)（18.5%）、服(fu)(fu)(fu)(fu)裝(zhuang)服(fu)(fu)(fu)(fu)飾（12.4%）等(deng)消(xiao)費品(pin)(pin)(pin)(pin)(pin)一(yi)(yi)(yi)直是(shi)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)具有(you)競(jing)爭力(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)品(pin)(pin)(pin)(pin)(pin)類(lei)(lei)，家(jia)(jia)居園藝(yi)（8.5%）、戶外用(yong)(yong)品(pin)(pin)(pin)(pin)(pin)（6.5%）、健康(kang)美(mei)(mei)容（5.2%）類(lei)(lei)在全(quan)(quan)球跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)平臺(tai)亦表(biao)現(xian)優良。在中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)有(you)許多(duo)(duo)(duo)地(di)方(fang)形(xing)成(cheng)了(le)(le)自己特色的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)帶(dai)(dai)經(jing)濟(ji)，比(bi)如廣(guang)(guang)(guang)州的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)服(fu)(fu)(fu)(fu)裝(zhuang)箱(xiang)包、臺(tai)州的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)汽車(che)零部件(jian)、溫州的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)燈具等(deng)，這些(xie)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)內(nei)(nei)傳統(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)優勢(shi)(shi)順勢(shi)(shi)插上(shang)了(le)(le)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“羽(yu)翼”，讓中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)制(zhi)造(zao)(zao)(zao)飛得更(geng)(geng)(geng)遠，并且隨(sui)著(zhu)(zhu)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)物(wu)流(liu)渠道的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)多(duo)(duo)(duo)樣和(he)(he)(he)服(fu)(fu)(fu)(fu)務(wu)水平地(di)不(bu)(bu)斷(duan)提升，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)將(jiang)有(you)更(geng)(geng)(geng)多(duo)(duo)(duo)品(pin)(pin)(pin)(pin)(pin)類(lei)(lei)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)以(yi)(yi)更(geng)(geng)(geng)快(kuai)(kuai)、更(geng)(geng)(geng)優的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)物(wu)流(liu)方(fang)式走(zou)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)門(men)。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)(jia)分(fen)(fen)(fen)布(bu)。據(ju)(ju)近年(nian)(nian)(nian)來(lai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)研(yan)究(jiu)(jiu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)心（100EC.CN）監(jian)測數據(ju)(ju)顯(xian)(xian)示，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)主(zhu)要(yao)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)美(mei)(mei)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)、法(fa)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)等(deng)發(fa)(fa)(fa)達國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)(jia)市(shi)(shi)(shi)(shi)(shi)場(chang)，基礎(chu)設(she)(she)(she)施(shi)完善(shan)(shan)和(he)(he)(he)網(wang)購(gou)環(huan)(huan)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)較(jiao)成(cheng)熟(shu)等(deng)因素(su)促使(shi)(shi)(shi)其跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)程(cheng)度較(jiao)高(gao)，但近期(qi)受(shou)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)美(mei)(mei)貿(mao)(mao)(mao)易(yi)摩擦的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)影響，出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)美(mei)(mei)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)關(guan)稅激增(zeng)(zeng)(zeng)，部分(fen)(fen)(fen)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)家(jia)(jia)和(he)(he)(he)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)受(shou)到沖擊(ji)；相反(fan)俄羅(luo)斯、巴(ba)(ba)西(xi)、印度和(he)(he)(he)其他(ta)新(xin)(xin)(xin)興(xing)(xing)市(shi)(shi)(shi)(shi)(shi)場(chang)逐(zhu)(zhu)步崛起，廣(guang)(guang)(guang)闊的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)需(xu)求市(shi)(shi)(shi)(shi)(shi)場(chang)吸引了(le)(le)大(da)(da)(da)(da)批中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)家(jia)(jia)和(he)(he)(he)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)布(bu)局，尤其是(shi)與中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)毗鄰的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)(jia)和(he)(he)(he)地(di)區(qu)，在運輸上(shang)更(geng)(geng)(geng)為(wei)(wei)(wei)方(fang)便，政(zheng)(zheng)治聯(lian)系也頗為(wei)(wei)(wei)緊(jin)密(mi)。再加(jia)上(shang)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)性(xing)(xing)價比(bi)優勢(shi)(shi)非(fei)常明顯(xian)(xian)，出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)雖面臨挑(tiao)戰(zhan)(zhan)(zhan)，但未來(lai)不(bu)(bu)可限(xian)量(liang)，廣(guang)(guang)(guang)闊的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)海(hai)(hai)(hai)外市(shi)(shi)(shi)(shi)(shi)場(chang)也將(jiang)成(cheng)為(wei)(wei)(wei)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)內(nei)(nei)過剩產(chan)(chan)能(neng)(neng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)輸出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)通(tong)(tong)(tong)道。指(zhi)標(biao)體(ti)(ti)系構建與說明結合“新(xin)(xin)(xin)時代(dai)”中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)特點(dian)與趨勢(shi)(shi)，以(yi)(yi)及目(mu)前發(fa)(fa)(fa)展(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)基本(ben)(ben)(ben)情況，考量(liang)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)在進(jin)行貿(mao)(mao)(mao)易(yi)時可能(neng)(neng)使(shi)(shi)(shi)交(jiao)(jiao)易(yi)成(cheng)本(ben)(ben)(ben)降(jiang)低(di)，來(lai)促進(jin)貿(mao)(mao)(mao)易(yi)便利化(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)各種因素(su)，構建了(le)(le)指(zhi)標(biao)體(ti)(ti)系。本(ben)(ben)(ben)文采取兩(liang)級(ji)(ji)(ji)(ji)指(zhi)標(biao)體(ti)(ti)系來(lai)構建中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)易(yi)便利化(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)指(zhi)標(biao)體(ti)(ti)系，選用(yong)(yong)了(le)(le)5個(ge)(ge)(ge)(ge)一(yi)(yi)(yi)級(ji)(ji)(ji)(ji)指(zhi)標(biao)和(he)(he)(he)較(jiao)為(wei)(wei)(wei)詳細(xi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)16個(ge)(ge)(ge)(ge)二(er)(er)級(ji)(ji)(ji)(ji)指(zhi)標(biao)，針對跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)家(jia)(jia)和(he)(he)(he)外貿(mao)(mao)(mao)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)展(zhan)(zhan)(zhan)開探究(jiu)(jiu)性(xing)(xing)研(yan)究(jiu)(jiu)調(diao)查(cha)，調(diao)查(cha)內(nei)(nei)容主(zhu)要(yao)依據(ju)(ju)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)過程(cheng)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)涉及的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)場(chang)開發(fa)(fa)(fa)、通(tong)(tong)(tong)關(guan)、支(zhi)付、物(wu)流(liu)、平臺(tai)法(fa)律規(gui)范(fan)環(huan)(huan)節，問卷分(fen)(fen)(fen)為(wei)(wei)(wei)兩(liang)部分(fen)(fen)(fen)：第一(yi)(yi)(yi)部分(fen)(fen)(fen)為(wei)(wei)(wei)被調(diao)查(cha)者(zhe)(zhe)(zhe)個(ge)(ge)(ge)(ge)人(ren)(ren)基本(ben)(ben)(ben)資料，5個(ge)(ge)(ge)(ge)選擇(ze)題；第二(er)(er)部分(fen)(fen)(fen)為(wei)(wei)(wei)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)相關(guan)調(diao)查(cha)，共(gong)有(you)5個(ge)(ge)(ge)(ge)環(huan)(huan)節35個(ge)(ge)(ge)(ge)選擇(ze)題。根據(ju)(ju)李(li)克特7級(ji)(ji)(ji)(ji)量(liang)表(biao)原理，將(jiang)影響因素(su)各指(zhi)標(biao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)滿(man)意(yi)(yi)(yi)程(cheng)度分(fen)(fen)(fen)為(wei)(wei)(wei)：非(fei)常不(bu)(bu)同意(yi)(yi)(yi)（1分(fen)(fen)(fen)）、不(bu)(bu)同意(yi)(yi)(yi)（2分(fen)(fen)(fen)）、比(bi)較(jiao)不(bu)(bu)同意(yi)(yi)(yi)（3分(fen)(fen)(fen)）、不(bu)(bu)確定(ding)（4分(fen)(fen)(fen)）、比(bi)較(jiao)同意(yi)(yi)(yi)（5分(fen)(fen)(fen)）、同意(yi)(yi)(yi)（6分(fen)(fen)(fen)）、非(fei)常同意(yi)(yi)(yi)（7分(fen)(fen)(fen)）7個(ge)(ge)(ge)(ge)選項。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)易(yi)便利化(hua)(hua)衡量(liang)指(zhi)標(biao)如表(biao)1所示。

問卷數據分(fen)析(xi)及信(xin)度、效度檢(jian)驗(yan)

（一(yi)(yi)(yi)）問卷(juan)(juan)(juan)(juan)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)(ju)分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)。問卷(juan)(juan)(juan)(juan)收(shou)集。本(ben)(ben)(ben)次(ci)問卷(juan)(juan)(juan)(juan)調(diao)(diao)(diao)(diao)查(cha)(cha)主(zhu)(zhu)(zhu)(zhu)要(yao)采用(yong)(yong)(yong)(yong)(yong)(yong)線上(shang)調(diao)(diao)(diao)(diao)查(cha)(cha)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方式(shi)(shi)，通(tong)(tong)(tong)過(guo)“問卷(juan)(juan)(juan)(juan)星”制(zhi)作(zuo)(zuo)(zuo)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)版(ban)調(diao)(diao)(diao)(diao)查(cha)(cha)問卷(juan)(juan)(juan)(juan)，以(yi)二(er)(er)維碼(ma)和(he)(he)(he)(he)鏈接(jie)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)形式(shi)(shi)向(xiang)被(bei)(bei)調(diao)(diao)(diao)(diao)查(cha)(cha)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)和(he)(he)(he)(he)商(shang)(shang)(shang)(shang)家的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)管理(li)者(zhe)(zhe)(zhe)或者(zhe)(zhe)(zhe)員(yuan)(yuan)(yuan)工(gong)發(fa)(fa)放。本(ben)(ben)(ben)次(ci)調(diao)(diao)(diao)(diao)查(cha)(cha)共回收(shou)有(you)(you)(you)效問卷(juan)(juan)(juan)(juan)226份，其(qi)中(zhong)包括跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)商(shang)(shang)(shang)(shang)家和(he)(he)(he)(he)從(cong)(cong)(cong)(cong)事(shi)快(kuai)速消費(fei)品(pin)(pin)(pin)(pin)、服(fu)裝服(fu)飾、醫療器(qi)械等(deng)品(pin)(pin)(pin)(pin)類的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)進(jin)(jin)(jin)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)公司(si)，保證(zheng)了(le)調(diao)(diao)(diao)(diao)查(cha)(cha)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)(ju)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)有(you)(you)(you)效性(xing)(xing)。樣(yang)(yang)本(ben)(ben)(ben)分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)。通(tong)(tong)(tong)過(guo)對(dui)(dui)(dui)(dui)(dui)(dui)(dui)226份有(you)(you)(you)效問卷(juan)(juan)(juan)(juan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)整理(li)，可(ke)(ke)(ke)(ke)得(de)到(dao)被(bei)(bei)調(diao)(diao)(diao)(diao)查(cha)(cha)者(zhe)(zhe)(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)個(ge)(ge)人(ren)信(xin)息(xi)，其(qi)中(zhong)包括年齡段(duan)、學(xue)歷、從(cong)(cong)(cong)(cong)事(shi)行業(ye)(ye)(ye)(ye)(ye)(ye)、崗位(wei)類別和(he)(he)(he)(he)月收(shou)入(ru)水(shui)(shui)平(ping)，這(zhe)些樣(yang)(yang)本(ben)(ben)(ben)反應(ying)(ying)(ying)了(le)樣(yang)(yang)本(ben)(ben)(ben)結(jie)構(gou)(gou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)合(he)理(li)性(xing)(xing)。從(cong)(cong)(cong)(cong)年齡段(duan)看(kan)，21-30歲(sui)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)從(cong)(cong)(cong)(cong)業(ye)(ye)(ye)(ye)(ye)(ye)人(ren)員(yuan)(yuan)(yuan)占(zhan)(zhan)比(bi)(bi)(bi)為(wei)(wei)(wei)(wei)(wei)(wei)(wei)52.65%，31-40歲(sui)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)占(zhan)(zhan)比(bi)(bi)(bi)為(wei)(wei)(wei)(wei)(wei)(wei)(wei)34.51%，21-49歲(sui)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)從(cong)(cong)(cong)(cong)業(ye)(ye)(ye)(ye)(ye)(ye)人(ren)員(yuan)(yuan)(yuan)總占(zhan)(zhan)比(bi)(bi)(bi)達87.16%。調(diao)(diao)(diao)(diao)查(cha)(cha)樣(yang)(yang)本(ben)(ben)(ben)包含各(ge)層次(ci)收(shou)入(ru)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)從(cong)(cong)(cong)(cong)業(ye)(ye)(ye)(ye)(ye)(ye)人(ren)員(yuan)(yuan)(yuan)，月收(shou)入(ru)在(zai)(zai)(zai)(zai)4000-10000元的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)占(zhan)(zhan)比(bi)(bi)(bi)合(he)計(ji)(ji)為(wei)(wei)(wei)(wei)(wei)(wei)(wei)71.68%。被(bei)(bei)調(diao)(diao)(diao)(diao)查(cha)(cha)者(zhe)(zhe)(zhe)學(xue)歷為(wei)(wei)(wei)(wei)(wei)(wei)(wei)大(da)(da)專及本(ben)(ben)(ben)科的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)占(zhan)(zhan)比(bi)(bi)(bi)為(wei)(wei)(wei)(wei)(wei)(wei)(wei)86.73%。這(zhe)三(san)個(ge)(ge)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)(ju)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)占(zhan)(zhan)比(bi)(bi)(bi)較(jiao)(jiao)(jiao)(jiao)(jiao)接(jie)近，原(yuan)因(yin)在(zai)(zai)(zai)(zai)于(yu)(yu)(yu)一(yi)(yi)(yi)方面(mian)，問卷(juan)(juan)(juan)(juan)主(zhu)(zhu)(zhu)(zhu)要(yao)著(zhu)(zhu)(zhu)眼于(yu)(yu)(yu)從(cong)(cong)(cong)(cong)事(shi)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)(zhu)(zhu)(zhu)體(ti)及工(gong)作(zuo)(zuo)(zuo)于(yu)(yu)(yu)開展(zhan)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)業(ye)(ye)(ye)(ye)(ye)(ye)務(wu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)進(jin)(jin)(jin)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)公司(si)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)人(ren)群，集中(zhong)在(zai)(zai)(zai)(zai)管理(li)崗位(wei)和(he)(he)(he)(he)運(yun)(yun)營(ying)崗位(wei)，能(neng)(neng)(neng)(neng)(neng)直(zhi)接(jie)了(le)解(jie)(jie)在(zai)(zai)(zai)(zai)開展(zhan)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)業(ye)(ye)(ye)(ye)(ye)(ye)務(wu)中(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)阻礙(ai)(ai)，對(dui)(dui)(dui)(dui)(dui)(dui)(dui)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)發(fa)(fa)展(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)影響因(yin)素(su)(su)具(ju)有(you)(you)(you)更(geng)(geng)全(quan)面(mian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)評(ping)(ping)價(jia)(jia)。另一(yi)(yi)(yi)方面(mian)，跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)是(shi)新(xin)興(xing)行業(ye)(ye)(ye)(ye)(ye)(ye)，出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)品(pin)(pin)(pin)(pin)類涉(she)及廣(guang)泛，其(qi)中(zhong)以(yi)快(kuai)速消費(fei)品(pin)(pin)(pin)(pin)、服(fu)裝/紡織/皮革、制(zhi)造業(ye)(ye)(ye)(ye)(ye)(ye)為(wei)(wei)(wei)(wei)(wei)(wei)(wei)主(zhu)(zhu)(zhu)(zhu)，中(zhong)青年從(cong)(cong)(cong)(cong)業(ye)(ye)(ye)(ye)(ye)(ye)人(ren)員(yuan)(yuan)(yuan)是(shi)主(zhu)(zhu)(zhu)(zhu)力(li)軍，受(shou)教育程(cheng)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)相(xiang)對(dui)(dui)(dui)(dui)(dui)(dui)(dui)較(jiao)(jiao)(jiao)(jiao)(jiao)高(gao)(gao)，人(ren)才(cai)選(xuan)(xuan)拔上(shang)傾向(xiang)于(yu)(yu)(yu)接(jie)受(shou)和(he)(he)(he)(he)學(xue)習(xi)能(neng)(neng)(neng)(neng)(neng)力(li)強的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)大(da)(da)學(xue)生。從(cong)(cong)(cong)(cong)樣(yang)(yang)本(ben)(ben)(ben)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)統(tong)(tong)計(ji)(ji)特征來看(kan)，此次(ci)問卷(juan)(juan)(juan)(juan)樣(yang)(yang)本(ben)(ben)(ben)分(fen)(fen)(fen)布較(jiao)(jiao)(jiao)(jiao)(jiao)為(wei)(wei)(wei)(wei)(wei)(wei)(wei)合(he)理(li)，具(ju)有(you)(you)(you)一(yi)(yi)(yi)定代表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)性(xing)(xing)。調(diao)(diao)(diao)(diao)查(cha)(cha)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)(ju)分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)。第(di)一(yi)(yi)(yi)，國(guo)(guo)(guo)際(ji)(ji)網(wang)(wang)絡(luo)(luo)營(ying)銷(xiao)能(neng)(neng)(neng)(neng)(neng)力(li)分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)。跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)主(zhu)(zhu)(zhu)(zhu)體(ti)在(zai)(zai)(zai)(zai)利(li)(li)(li)(li)用(yong)(yong)(yong)(yong)(yong)(yong)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)平(ping)臺(tai)了(le)解(jie)(jie)國(guo)(guo)(guo)際(ji)(ji)市(shi)場(chang)競(jing)爭情(qing)況(kuang)、同類商(shang)(shang)(shang)(shang)品(pin)(pin)(pin)(pin)供需和(he)(he)(he)(he)價(jia)(jia)格情(qing)況(kuang)、以(yi)及合(he)作(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)國(guo)(guo)(guo)外(wai)(wai)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)應(ying)(ying)(ying)用(yong)(yong)(yong)(yong)(yong)(yong)水(shui)(shui)平(ping)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)題(ti)(ti)目(mu)上(shang)選(xuan)(xuan)擇(ze)比(bi)(bi)(bi)較(jiao)(jiao)(jiao)(jiao)(jiao)同意(yi)、同意(yi)占(zhan)(zhan)了(le)很(hen)大(da)(da)比(bi)(bi)(bi)例，表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)明所(suo)(suo)(suo)調(diao)(diao)(diao)(diao)查(cha)(cha)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)主(zhu)(zhu)(zhu)(zhu)體(ti)已(yi)基本(ben)(ben)(ben)具(ju)備對(dui)(dui)(dui)(dui)(dui)(dui)(dui)于(yu)(yu)(yu)國(guo)(guo)(guo)外(wai)(wai)市(shi)場(chang)環(huan)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)能(neng)(neng)(neng)(neng)(neng)力(li)；尤其(qi)是(shi)在(zai)(zai)(zai)(zai)網(wang)(wang)絡(luo)(luo)市(shi)場(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)(shang)品(pin)(pin)(pin)(pin)渠道建立和(he)(he)(he)(he)網(wang)(wang)絡(luo)(luo)廣(guang)告宣(xuan)傳(chuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)題(ti)(ti)目(mu)上(shang)非(fei)常(chang)同意(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)比(bi)(bi)(bi)例較(jiao)(jiao)(jiao)(jiao)(jiao)高(gao)(gao)，可(ke)(ke)(ke)(ke)以(yi)說(shuo)明所(suo)(suo)(suo)調(diao)(diao)(diao)(diao)查(cha)(cha)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)搭建網(wang)(wang)絡(luo)(luo)銷(xiao)售渠道水(shui)(shui)平(ping)趨于(yu)(yu)(yu)完善，且(qie)能(neng)(neng)(neng)(neng)(neng)相(xiang)對(dui)(dui)(dui)(dui)(dui)(dui)(dui)應(ying)(ying)(ying)并(bing)全(quan)面(mian)展(zhan)開網(wang)(wang)絡(luo)(luo)廣(guang)告宣(xuan)傳(chuan)；跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)主(zhu)(zhu)(zhu)(zhu)體(ti)和(he)(he)(he)(he)進(jin)(jin)(jin)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)公司(si)通(tong)(tong)(tong)過(guo)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)主(zhu)(zhu)(zhu)(zhu)要(yao)可(ke)(ke)(ke)(ke)以(yi)了(le)解(jie)(jie)客戶(hu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)經(jing)營(ying)范(fan)圍、資信(xin)情(qing)況(kuang)，對(dui)(dui)(dui)(dui)(dui)(dui)(dui)于(yu)(yu)(yu)客戶(hu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)政(zheng)治情(qing)況(kuang)無(wu)法(fa)完全(quan)了(le)解(jie)(jie)。第(di)二(er)(er)，跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)支(zhi)付(fu)(fu)環(huan)節分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)。超過(guo)50%的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)被(bei)(bei)調(diao)(diao)(diao)(diao)查(cha)(cha)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)擔心在(zai)(zai)(zai)(zai)進(jin)(jin)(jin)行國(guo)(guo)(guo)際(ji)(ji)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)支(zhi)付(fu)(fu)時(shi)(shi)遭受(shou)黑客的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)入(ru)侵，但(dan)僅有(you)(you)(you)小部(bu)(bu)(bu)分(fen)(fen)(fen)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)示出(chu)(chu)(chu)(chu)(chu)(chu)現(xian)(xian)過(guo)內(nei)部(bu)(bu)(bu)作(zuo)(zuo)(zuo)案和(he)(he)(he)(he)密碼(ma)泄(xie)露問題(ti)(ti)；對(dui)(dui)(dui)(dui)(dui)(dui)(dui)于(yu)(yu)(yu)消費(fei)者(zhe)(zhe)(zhe)環(huan)節，公司(si)認(ren)為(wei)(wei)(wei)(wei)(wei)(wei)(wei)消費(fei)者(zhe)(zhe)(zhe)有(you)(you)(you)很(hen)好(hao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)支(zhi)付(fu)(fu)工(gong)具(ju)；電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)票據(ju)(ju)(ju)(ju)(ju)(ju)、電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)資金劃撥、第(di)三(san)方支(zhi)付(fu)(fu)系(xi)統(tong)(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)支(zhi)付(fu)(fu)方式(shi)(shi)都(dou)經(jing)常(chang)使(shi)用(yong)(yong)(yong)(yong)(yong)(yong)，表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)明跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)主(zhu)(zhu)(zhu)(zhu)體(ti)熟練掌握(wo)各(ge)種電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)支(zhi)付(fu)(fu)方式(shi)(shi)，不(bu)過(guo)部(bu)(bu)(bu)分(fen)(fen)(fen)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)示，境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)外(wai)(wai)市(shi)場(chang)對(dui)(dui)(dui)(dui)(dui)(dui)(dui)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)收(shou)取(qu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)支(zhi)付(fu)(fu)手續費(fei)不(bu)盡合(he)理(li)，并(bing)且(qie)由(you)于(yu)(yu)(yu)網(wang)(wang)絡(luo)(luo)安(an)(an)全(quan)隱(yin)患和(he)(he)(he)(he)公司(si)內(nei)部(bu)(bu)(bu)作(zuo)(zuo)(zuo)案情(qing)況(kuang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)出(chu)(chu)(chu)(chu)(chu)(chu)現(xian)(xian)，跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)支(zhi)付(fu)(fu)安(an)(an)全(quan)性(xing)(xing)亟(ji)待提(ti)(ti)(ti)高(gao)(gao)。第(di)三(san)，電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)通(tong)(tong)(tong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)環(huan)節分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)。由(you)于(yu)(yu)(yu)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)主(zhu)(zhu)(zhu)(zhu)體(ti)對(dui)(dui)(dui)(dui)(dui)(dui)(dui)無(wu)紙(zhi)通(tong)(tong)(tong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)流(liu)(liu)程(cheng)逐漸熟悉，通(tong)(tong)(tong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)效率大(da)(da)幅提(ti)(ti)(ti)升，從(cong)(cong)(cong)(cong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)自(zi)身角度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)出(chu)(chu)(chu)(chu)(chu)(chu)發(fa)(fa)，熟練掌握(wo)無(wu)紙(zhi)通(tong)(tong)(tong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)流(liu)(liu)程(cheng)是(shi)提(ti)(ti)(ti)升通(tong)(tong)(tong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)效率的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)鍵(jian)步(bu)(bu)(bu)驟；政(zheng)府也(ye)應(ying)(ying)(ying)加(jia)緊簡化(hua)(hua)(hua)(hua)無(wu)紙(zhi)通(tong)(tong)(tong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)手續，提(ti)(ti)(ti)升各(ge)部(bu)(bu)(bu)門(men)(men)間(jian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)配(pei)合(he)與(yu)(yu)(yu)協調(diao)(diao)(diao)(diao)，縮(suo)短通(tong)(tong)(tong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)時(shi)(shi)間(jian)。電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)報檢的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實現(xian)(xian)率較(jiao)(jiao)(jiao)(jiao)(jiao)高(gao)(gao)，隨著(zhu)(zhu)(zhu)報檢的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)有(you)(you)(you)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)管理(li)規定的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)斷完善和(he)(he)(he)(he)相(xiang)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)政(zheng)策(ce)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)出(chu)(chu)(chu)(chu)(chu)(chu)臺(tai)，海關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)部(bu)(bu)(bu)門(men)(men)也(ye)需進(jin)(jin)(jin)一(yi)(yi)(yi)步(bu)(bu)(bu)加(jia)強稅費(fei)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)支(zhi)付(fu)(fu)系(xi)統(tong)(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)完善。第(di)四(si)，國(guo)(guo)(guo)際(ji)(ji)物(wu)(wu)(wu)(wu)流(liu)(liu)環(huan)節分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)。所(suo)(suo)(suo)調(diao)(diao)(diao)(diao)查(cha)(cha)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)主(zhu)(zhu)(zhu)(zhu)體(ti)已(yi)經(jing)使(shi)用(yong)(yong)(yong)(yong)(yong)(yong)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)物(wu)(wu)(wu)(wu)流(liu)(liu)技(ji)術使(shi)物(wu)(wu)(wu)(wu)流(liu)(liu)運(yun)(yun)輸更(geng)(geng)快(kuai)更(geng)(geng)安(an)(an)全(quan)，大(da)(da)都(dou)可(ke)(ke)(ke)(ke)以(yi)熟練運(yun)(yun)用(yong)(yong)(yong)(yong)(yong)(yong)現(xian)(xian)代信(xin)息(xi)技(ji)術，并(bing)建立自(zi)己的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)物(wu)(wu)(wu)(wu)流(liu)(liu)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)(ju)處(chu)(chu)理(li)中(zhong)心，降低(di)了(le)外(wai)(wai)貿(mao)(mao)交易(yi)(yi)成(cheng)本(ben)(ben)(ben)，為(wei)(wei)(wei)(wei)(wei)(wei)(wei)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)貿(mao)(mao)易(yi)(yi)額的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)增加(jia)發(fa)(fa)揮了(le)有(you)(you)(you)效的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)作(zuo)(zuo)(zuo)用(yong)(yong)(yong)(yong)(yong)(yong)。第(di)五，網(wang)(wang)絡(luo)(luo)平(ping)臺(tai)建設(she)分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)。被(bei)(bei)調(diao)(diao)(diao)(diao)查(cha)(cha)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)主(zhu)(zhu)(zhu)(zhu)體(ti)對(dui)(dui)(dui)(dui)(dui)(dui)(dui)于(yu)(yu)(yu)現(xian)(xian)行的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)相(xiang)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)法(fa)律(lv)法(fa)規較(jiao)(jiao)(jiao)(jiao)(jiao)不(bu)滿意(yi)，認(ren)為(wei)(wei)(wei)(wei)(wei)(wei)(wei)相(xiang)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)平(ping)臺(tai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)用(yong)(yong)(yong)(yong)(yong)(yong)評(ping)(ping)價(jia)(jia)制(zhi)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)不(bu)夠(gou)合(he)理(li)，存在(zai)(zai)(zai)(zai)服(fu)務(wu)機構(gou)(gou)收(shou)費(fei)高(gao)(gao)、服(fu)務(wu)質量(liang)差、難(nan)以(yi)維護自(zi)己利(li)(li)(li)(li)益(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情(qing)況(kuang)，這(zhe)將直(zhi)接(jie)影響相(xiang)當(dang)一(yi)(yi)(yi)部(bu)(bu)(bu)分(fen)(fen)(fen)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)主(zhu)(zhu)(zhu)(zhu)體(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)收(shou)益(yi)，并(bing)對(dui)(dui)(dui)(dui)(dui)(dui)(dui)外(wai)(wai)貿(mao)(mao)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)向(xiang)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)轉變(bian)形成(cheng)一(yi)(yi)(yi)定的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)障(zhang)礙(ai)(ai)。（二(er)(er)）信(xin)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)、效度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)檢驗。信(xin)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)指(zhi)測(ce)試的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)可(ke)(ke)(ke)(ke)靠性(xing)(xing)，是(shi)評(ping)(ping)價(jia)(jia)問卷(juan)(juan)(juan)(juan)是(shi)否(fou)具(ju)有(you)(you)(you)穩定性(xing)(xing)和(he)(he)(he)(he)可(ke)(ke)(ke)(ke)靠性(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)種有(you)(you)(you)效分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)方法(fa)。本(ben)(ben)(ben)文(wen)采用(yong)(yong)(yong)(yong)(yong)(yong)Cronbach α信(xin)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)系(xi)數(shu)(shu)(shu)法(fa)對(dui)(dui)(dui)(dui)(dui)(dui)(dui)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)(ju)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)進(jin)(jin)(jin)行測(ce)量(liang)。本(ben)(ben)(ben)文(wen)將所(suo)(suo)(suo)得(de)226份問卷(juan)(juan)(juan)(juan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)息(xi)錄入(ru)SPSS分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)軟件(jian)，得(de)出(chu)(chu)(chu)(chu)(chu)(chu)結(jie)果(guo)如表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)2所(suo)(suo)(suo)示。α信(xin)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)系(xi)數(shu)(shu)(shu)在(zai)(zai)(zai)(zai)0.8以(yi)上(shang)，則該測(ce)驗量(liang)或量(liang)表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)非(fei)常(chang)好(hao)；信(xin)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)在(zai)(zai)(zai)(zai)0.7以(yi)上(shang)都(dou)是(shi)可(ke)(ke)(ke)(ke)以(yi)接(jie)受(shou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)；如果(guo)在(zai)(zai)(zai)(zai)0.6以(yi)上(shang)，則該量(liang)表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)應(ying)(ying)(ying)進(jin)(jin)(jin)行修訂，但(dan)仍(reng)不(bu)失其(qi)價(jia)(jia)值(zhi)；如果(guo)低(di)于(yu)(yu)(yu)0.6，量(liang)表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)就需要(yao)重(zhong)新(xin)設(she)計(ji)(ji)。由(you)上(shang)表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)可(ke)(ke)(ke)(ke)知，α系(xi)數(shu)(shu)(shu)超過(guo)0.8，說(shuo)明調(diao)(diao)(diao)(diao)查(cha)(cha)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)(ju)比(bi)(bi)(bi)較(jiao)(jiao)(jiao)(jiao)(jiao)可(ke)(ke)(ke)(ke)靠。效度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)是(shi)指(zhi)所(suo)(suo)(suo)測(ce)量(liang)到(dao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)結(jie)果(guo)反映所(suo)(suo)(suo)想要(yao)考(kao)(kao)察內(nei)容(rong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)程(cheng)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)，測(ce)量(liang)結(jie)果(guo)與(yu)(yu)(yu)要(yao)考(kao)(kao)察的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)內(nei)容(rong)越(yue)(yue)吻合(he)，則效度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)越(yue)(yue)高(gao)(gao)；反之，則效度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)越(yue)(yue)低(di)。本(ben)(ben)(ben)文(wen)運(yun)(yun)用(yong)(yong)(yong)(yong)(yong)(yong)SPSS進(jin)(jin)(jin)行效度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)，對(dui)(dui)(dui)(dui)(dui)(dui)(dui)35個(ge)(ge)變(bian)量(liang)做(zuo)KMO檢驗和(he)(he)(he)(he)Bartlett檢驗，具(ju)體(ti)結(jie)果(guo)如表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)3所(suo)(suo)(suo)示。結(jie)果(guo)顯(xian)(xian)示，KMO為(wei)(wei)(wei)(wei)(wei)(wei)(wei)0.806，大(da)(da)于(yu)(yu)(yu)0.8，并(bing)且(qie)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)(ju)通(tong)(tong)(tong)過(guo)Bartlett球形度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)檢驗（P<0.05），因(yin)此說(shuo)明本(ben)(ben)(ben)研究變(bian)量(liang)效度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)非(fei)常(chang)高(gao)(gao)，可(ke)(ke)(ke)(ke)用(yong)(yong)(yong)(yong)(yong)(yong)于(yu)(yu)(yu)后續分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)使(shi)用(yong)(yong)(yong)(yong)(yong)(yong)。中(zhong)國(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)貿(mao)(mao)易(yi)(yi)便利(li)(li)(li)(li)化(hua)(hua)(hua)(hua)影響因(yin)素(su)(su)實證(zheng)分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)通(tong)(tong)(tong)過(guo)以(yi)上(shang)分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)，提(ti)(ti)(ti)取(qu)國(guo)(guo)(guo)際(ji)(ji)網(wang)(wang)絡(luo)(luo)營(ying)銷(xiao)、國(guo)(guo)(guo)際(ji)(ji)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)支(zhi)付(fu)(fu)、電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)通(tong)(tong)(tong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)、國(guo)(guo)(guo)際(ji)(ji)物(wu)(wu)(wu)(wu)流(liu)(liu)和(he)(he)(he)(he)網(wang)(wang)絡(luo)(luo)平(ping)臺(tai)建設(she)五大(da)(da)要(yao)素(su)(su)作(zuo)(zuo)(zuo)為(wei)(wei)(wei)(wei)(wei)(wei)(wei)一(yi)(yi)(yi)級指(zhi)標(biao)，將對(dui)(dui)(dui)(dui)(dui)(dui)(dui)應(ying)(ying)(ying)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)16個(ge)(ge)因(yin)子(zi)(zi)(zi)作(zuo)(zuo)(zuo)為(wei)(wei)(wei)(wei)(wei)(wei)(wei)二(er)(er)級指(zhi)標(biao)。本(ben)(ben)(ben)文(wen)是(shi)分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)影響跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)貿(mao)(mao)易(yi)(yi)便利(li)(li)(li)(li)化(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)因(yin)素(su)(su)，所(suo)(suo)(suo)以(yi)以(yi)每(mei)(mei)個(ge)(ge)評(ping)(ping)選(xuan)(xuan)項的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)最(zui)大(da)(da)值(zhi)作(zuo)(zuo)(zuo)為(wei)(wei)(wei)(wei)(wei)(wei)(wei)參(can)考(kao)(kao)序(xu)(xu)(xu)列(lie)(lie)(lie)進(jin)(jin)(jin)行分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)。第(di)一(yi)(yi)(yi)步(bu)(bu)(bu)，確定分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)序(xu)(xu)(xu)列(lie)(lie)(lie)。令參(can)考(kao)(kao)序(xu)(xu)(xu)列(lie)(lie)(lie)為(wei)(wei)(wei)(wei)(wei)(wei)(wei)：X0=(X0(1),X0(2),…,X0(n))T，各(ge)比(bi)(bi)(bi)較(jiao)(jiao)(jiao)(jiao)(jiao)序(xu)(xu)(xu)列(lie)(lie)(lie)記為(wei)(wei)(wei)(wei)(wei)(wei)(wei)：X11=(X11(1),X11(2),…,X11(n))T，X12=(X12(1),X12(2),…,X12(n))T，X13=(X13(1),X13(2),…,X13(n))T，…，X52=(X52(1),X52(2),…,X52(n))T。第(di)二(er)(er)步(bu)(bu)(bu)，原(yuan)始(shi)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)(ju)變(bian)換。消除原(yuan)始(shi)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)(ju)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)維數(shu)(shu)(shu)，以(yi)便將每(mei)(mei)個(ge)(ge)序(xu)(xu)(xu)列(lie)(lie)(lie)轉換為(wei)(wei)(wei)(wei)(wei)(wei)(wei)可(ke)(ke)(ke)(ke)比(bi)(bi)(bi)較(jiao)(jiao)(jiao)(jiao)(jiao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)(ju)序(xu)(xu)(xu)列(lie)(lie)(lie)。在(zai)(zai)(zai)(zai)本(ben)(ben)(ben)文(wen)中(zhong)，選(xuan)(xuan)擇(ze)平(ping)均序(xu)(xu)(xu)列(lie)(lie)(lie)方法(fa)來做(zuo)變(bian)換，即計(ji)(ji)算(suan)每(mei)(mei)個(ge)(ge)序(xu)(xu)(xu)列(lie)(lie)(lie)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)平(ping)均值(zhi)，然(ran)后刪除相(xiang)應(ying)(ying)(ying)序(xu)(xu)(xu)列(lie)(lie)(lie)中(zhong)原(yuan)始(shi)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)(ju)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)平(ping)均值(zhi)，得(de)到(dao)消除量(liang)綱(gang)后的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新(xin)參(can)考(kao)(kao)序(xu)(xu)(xu)列(lie)(lie)(lie)及比(bi)(bi)(bi)較(jiao)(jiao)(jiao)(jiao)(jiao)序(xu)(xu)(xu)列(lie)(lie)(lie)。第(di)三(san)步(bu)(bu)(bu)，求絕對(dui)(dui)(dui)(dui)(dui)(dui)(dui)差序(xu)(xu)(xu)列(lie)(lie)(lie)。用(yong)(yong)(yong)(yong)(yong)(yong)變(bian)換后的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新(xin)比(bi)(bi)(bi)較(jiao)(jiao)(jiao)(jiao)(jiao)序(xu)(xu)(xu)列(lie)(lie)(lie)減去新(xin)參(can)照序(xu)(xu)(xu)列(lie)(lie)(lie)，并(bing)做(zuo)絕對(dui)(dui)(dui)(dui)(dui)(dui)(dui)值(zhi)處(chu)(chu)理(li)，得(de)到(dao)絕對(dui)(dui)(dui)(dui)(dui)(dui)(dui)值(zhi)序(xu)(xu)(xu)列(lie)(lie)(lie)。第(di)四(si)步(bu)(bu)(bu)，求灰色(se)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)系(xi)數(shu)(shu)(shu)及灰色(se)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)，取(qu)值(zhi)范(fan)圍為(wei)(wei)(wei)(wei)(wei)(wei)(wei)0-1之間(jian)，一(yi)(yi)(yi)般ρ=0.5。兩(liang)個(ge)(ge)序(xu)(xu)(xu)列(lie)(lie)(lie)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)是(shi)指(zhi)這(zhe)兩(liang)個(ge)(ge)序(xu)(xu)(xu)列(lie)(lie)(lie)相(xiang)對(dui)(dui)(dui)(dui)(dui)(dui)(dui)應(ying)(ying)(ying)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)系(xi)數(shu)(shu)(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)算(suan)術平(ping)均數(shu)(shu)(shu)，用(yong)(yong)(yong)(yong)(yong)(yong)R值(zhi)表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)示。根據(ju)(ju)(ju)(ju)(ju)(ju)計(ji)(ji)算(suan)出(chu)(chu)(chu)(chu)(chu)(chu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)灰色(se)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)，關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)越(yue)(yue)大(da)(da)表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)示兩(liang)者(zhe)(zhe)(zhe)之間(jian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)越(yue)(yue)密切。一(yi)(yi)(yi)般當(dang)分(fen)(fen)(fen)辨系(xi)數(shu)(shu)(shu)ρ=0.5時(shi)(shi)，關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)R＞0.7，可(ke)(ke)(ke)(ke)表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)明兩(liang)個(ge)(ge)序(xu)(xu)(xu)列(lie)(lie)(lie)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)較(jiao)(jiao)(jiao)(jiao)(jiao)強。計(ji)(ji)算(suan)結(jie)果(guo)如表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)4所(suo)(suo)(suo)示。國(guo)(guo)(guo)際(ji)(ji)網(wang)(wang)絡(luo)(luo)營(ying)銷(xiao)能(neng)(neng)(neng)(neng)(neng)力(li)灰色(se)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)。國(guo)(guo)(guo)際(ji)(ji)市(shi)場(chang)營(ying)銷(xiao)能(neng)(neng)(neng)(neng)(neng)力(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)最(zui)高(gao)(gao)，網(wang)(wang)絡(luo)(luo)分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)國(guo)(guo)(guo)外(wai)(wai)市(shi)場(chang)環(huan)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)能(neng)(neng)(neng)(neng)(neng)力(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)其(qi)次(ci)，雖然(ran)均高(gao)(gao)于(yu)(yu)(yu)0.8，但(dan)是(shi)營(ying)銷(xiao)能(neng)(neng)(neng)(neng)(neng)力(li)對(dui)(dui)(dui)(dui)(dui)(dui)(dui)中(zhong)國(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)貿(mao)(mao)易(yi)(yi)便利(li)(li)(li)(li)化(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)影響更(geng)(geng)大(da)(da)。國(guo)(guo)(guo)外(wai)(wai)網(wang)(wang)絡(luo)(luo)應(ying)(ying)(ying)用(yong)(yong)(yong)(yong)(yong)(yong)情(qing)況(kuang)和(he)(he)(he)(he)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)應(ying)(ying)(ying)用(yong)(yong)(yong)(yong)(yong)(yong)范(fan)圍的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)所(suo)(suo)(suo)差無(wu)幾(ji)，雖較(jiao)(jiao)(jiao)(jiao)(jiao)為(wei)(wei)(wei)(wei)(wei)(wei)(wei)顯(xian)(xian)著(zhu)(zhu)(zhu)但(dan)都(dou)低(di)于(yu)(yu)(yu)0.8，說(shuo)明在(zai)(zai)(zai)(zai)國(guo)(guo)(guo)際(ji)(ji)網(wang)(wang)絡(luo)(luo)營(ying)銷(xiao)能(neng)(neng)(neng)(neng)(neng)力(li)指(zhi)標(biao)內(nei)，二(er)(er)者(zhe)(zhe)(zhe)與(yu)(yu)(yu)便利(li)(li)(li)(li)化(hua)(hua)(hua)(hua)相(xiang)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)性(xing)(xing)較(jiao)(jiao)(jiao)(jiao)(jiao)弱。跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)支(zhi)付(fu)(fu)灰色(se)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)。電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)信(xin)用(yong)(yong)(yong)(yong)(yong)(yong)證(zheng)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)最(zui)為(wei)(wei)(wei)(wei)(wei)(wei)(wei)顯(xian)(xian)著(zhu)(zhu)(zhu)，說(shuo)明其(qi)應(ying)(ying)(ying)用(yong)(yong)(yong)(yong)(yong)(yong)能(neng)(neng)(neng)(neng)(neng)有(you)(you)(you)效提(ti)(ti)(ti)高(gao)(gao)中(zhong)國(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)貿(mao)(mao)易(yi)(yi)便利(li)(li)(li)(li)化(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)水(shui)(shui)平(ping)，從(cong)(cong)(cong)(cong)表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)4可(ke)(ke)(ke)(ke)以(yi)看(kan)出(chu)(chu)(chu)(chu)(chu)(chu)收(shou)付(fu)(fu)方式(shi)(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)選(xuan)(xuan)擇(ze)同等(deng)重(zhong)要(yao)。國(guo)(guo)(guo)外(wai)(wai)支(zhi)付(fu)(fu)環(huan)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)對(dui)(dui)(dui)(dui)(dui)(dui)(dui)于(yu)(yu)(yu)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)發(fa)(fa)展(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)促進(jin)(jin)(jin)作(zuo)(zuo)(zuo)用(yong)(yong)(yong)(yong)(yong)(yong)相(xiang)對(dui)(dui)(dui)(dui)(dui)(dui)(dui)較(jiao)(jiao)(jiao)(jiao)(jiao)弱，企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)內(nei)部(bu)(bu)(bu)安(an)(an)全(quan)與(yu)(yu)(yu)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)貿(mao)(mao)易(yi)(yi)便利(li)(li)(li)(li)化(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)低(di)于(yu)(yu)(yu)0.7，說(shuo)明其(qi)影響不(bu)夠(gou)顯(xian)(xian)著(zhu)(zhu)(zhu)，企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)內(nei)部(bu)(bu)(bu)安(an)(an)全(quan)是(shi)有(you)(you)(you)保障(zhang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)通(tong)(tong)(tong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)灰色(se)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)。稅費(fei)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)征收(shou)、電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)報檢、通(tong)(tong)(tong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)時(shi)(shi)間(jian)、無(wu)紙(zhi)通(tong)(tong)(tong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)與(yu)(yu)(yu)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)貿(mao)(mao)易(yi)(yi)便利(li)(li)(li)(li)化(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)均大(da)(da)于(yu)(yu)(yu)0.7，說(shuo)明其(qi)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)系(xi)緊密，且(qie)對(dui)(dui)(dui)(dui)(dui)(dui)(dui)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)貿(mao)(mao)易(yi)(yi)便利(li)(li)(li)(li)化(hua)(hua)(hua)(hua)有(you)(you)(you)較(jiao)(jiao)(jiao)(jiao)(jiao)大(da)(da)促進(jin)(jin)(jin)作(zuo)(zuo)(zuo)用(yong)(yong)(yong)(yong)(yong)(yong)。其(qi)中(zhong)稅費(fei)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)征收(shou)和(he)(he)(he)(he)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)報檢的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)數(shu)(shu)(shu)值(zhi)相(xiang)差不(bu)大(da)(da)，表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)明兩(liang)者(zhe)(zhe)(zhe)對(dui)(dui)(dui)(dui)(dui)(dui)(dui)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)貿(mao)(mao)易(yi)(yi)便利(li)(li)(li)(li)化(hua)(hua)(hua)(hua)影響的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)差異性(xing)(xing)較(jiao)(jiao)(jiao)(jiao)(jiao)小。通(tong)(tong)(tong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)時(shi)(shi)間(jian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)最(zui)高(gao)(gao)，無(wu)紙(zhi)通(tong)(tong)(tong)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)最(zui)小。國(guo)(guo)(guo)際(ji)(ji)物(wu)(wu)(wu)(wu)流(liu)(liu)灰色(se)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)。物(wu)(wu)(wu)(wu)流(liu)(liu)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)(ju)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)處(chu)(chu)理(li)和(he)(he)(he)(he)運(yun)(yun)用(yong)(yong)(yong)(yong)(yong)(yong)能(neng)(neng)(neng)(neng)(neng)力(li)對(dui)(dui)(dui)(dui)(dui)(dui)(dui)中(zhong)國(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)貿(mao)(mao)易(yi)(yi)便利(li)(li)(li)(li)化(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)均顯(xian)(xian)著(zhu)(zhu)(zhu)，表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)明物(wu)(wu)(wu)(wu)流(liu)(liu)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)(ju)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)處(chu)(chu)理(li)和(he)(he)(he)(he)運(yun)(yun)用(yong)(yong)(yong)(yong)(yong)(yong)與(yu)(yu)(yu)便利(li)(li)(li)(li)化(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)較(jiao)(jiao)(jiao)(jiao)(jiao)強，兩(liang)者(zhe)(zhe)(zhe)能(neng)(neng)(neng)(neng)(neng)力(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)提(ti)(ti)(ti)升對(dui)(dui)(dui)(dui)(dui)(dui)(dui)貿(mao)(mao)易(yi)(yi)便利(li)(li)(li)(li)化(hua)(hua)(hua)(hua)水(shui)(shui)平(ping)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)促進(jin)(jin)(jin)作(zuo)(zuo)(zuo)用(yong)(yong)(yong)(yong)(yong)(yong)也(ye)更(geng)(geng)大(da)(da)。比(bi)(bi)(bi)較(jiao)(jiao)(jiao)(jiao)(jiao)來看(kan)，物(wu)(wu)(wu)(wu)流(liu)(liu)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)(ju)運(yun)(yun)用(yong)(yong)(yong)(yong)(yong)(yong)能(neng)(neng)(neng)(neng)(neng)力(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)更(geng)(geng)高(gao)(gao)，現(xian)(xian)代信(xin)息(xi)技(ji)術對(dui)(dui)(dui)(dui)(dui)(dui)(dui)確保國(guo)(guo)(guo)際(ji)(ji)物(wu)(wu)(wu)(wu)流(liu)(liu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)安(an)(an)全(quan)和(he)(he)(he)(he)時(shi)(shi)效性(xing)(xing)起著(zhu)(zhu)(zhu)極為(wei)(wei)(wei)(wei)(wei)(wei)(wei)重(zhong)要(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)作(zuo)(zuo)(zuo)用(yong)(yong)(yong)(yong)(yong)(yong)。網(wang)(wang)絡(luo)(luo)平(ping)臺(tai)建設(she)灰色(se)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)分(fen)(fen)(fen)析(xi)(xi)(xi)(xi)(xi)。從(cong)(cong)(cong)(cong)表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)4中(zhong)可(ke)(ke)(ke)(ke)以(yi)看(kan)出(chu)(chu)(chu)(chu)(chu)(chu)，平(ping)臺(tai)法(fa)律(lv)制(zhi)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)和(he)(he)(he)(he)服(fu)務(wu)能(neng)(neng)(neng)(neng)(neng)力(li)與(yu)(yu)(yu)中(zhong)國(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)口(kou)貿(mao)(mao)易(yi)(yi)便利(li)(li)(li)(li)化(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)(guan)聯(lian)(lian)(lian)(lian)(lian)度(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)(du)非(fei)常(chang)接(jie)近，都(dou)較(jiao)(jiao)(jiao)(jiao)(jiao)為(wei)(wei)(wei)(wei)(wei)(wei)(wei)顯(xian)(xian)著(zhu)(zhu)(zhu)，表(biao)(biao)(biao)(biao)(biao)(biao)(biao)(biao)明二(er)(er)者(zhe)(zhe)(zhe)對(dui)(dui)(dui)(dui)(dui)(dui)(dui)貿(mao)(mao)易(yi)(yi)便利(li)(li)(li)(li)化(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)促進(jin)(jin)(jin)作(zuo)(zuo)(zuo)用(yong)(yong)(yong)(yong)(yong)(yong)相(xiang)同。

結論與對策建議

（一(yi)(yi)(yi)）主要(yao)(yao)(yao)結論。國(guo)(guo)際(ji)(ji)(ji)網(wang)絡(luo)(luo)(luo)(luo)營(ying)銷(xiao)能(neng)力(li)(li)(li)對(dui)(dui)(dui)(dui)(dui)中(zhong)國(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)口(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)便(bian)利(li)(li)化(hua)(hua)(hua)(hua)(hua)水(shui)平(ping)(ping)(ping)(ping)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)提(ti)(ti)升(sheng)(sheng)起著(zhu)至關(guan)(guan)重要(yao)(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)作用(yong)(yong)(yong)(yong)。通(tong)(tong)過(guo)(guo)互(hu)聯網(wang)技(ji)(ji)術有效(xiao)分(fen)析商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)供(gong)需(xu)(xu)、價格以及(ji)競(jing)爭(zheng)者的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)能(neng)力(li)(li)(li)決(jue)(jue)(jue)定(ding)著(zhu)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)能(neng)否(fou)(fou)(fou)走出(chu)(chu)國(guo)(guo)門，而線(xian)上(shang)(shang)銷(xiao)售(shou)渠(qu)道的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)搭建和(he)(he)(he)(he)(he)(he)(he)廣(guang)告宣傳(chuan)(chuan)能(neng)力(li)(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)強(qiang)(qiang)弱，則影響著(zhu)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)易(yi)(yi)(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)規模；雖然(ran)與(yu)國(guo)(guo)外(wai)(wai)網(wang)絡(luo)(luo)(luo)(luo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)應(ying)(ying)(ying)(ying)用(yong)(yong)(yong)(yong)情況(kuang)關(guan)(guan)聯度(du)較低，但身處信(xin)(xin)息(xi)(xi)(xi)全(quan)(quan)球化(hua)(hua)(hua)(hua)(hua)時(shi)代(dai)，跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)交(jiao)(jiao)(jiao)(jiao)(jiao)易(yi)(yi)(yi)(yi)(yi)能(neng)否(fou)(fou)(fou)順(shun)利(li)(li)進(jin)行(xing)，支(zhi)(zhi)(zhi)(zhi)(zhi)付(fu)(fu)是(shi)否(fou)(fou)(fou)暢通(tong)(tong)，對(dui)(dui)(dui)(dui)(dui)于(yu)國(guo)(guo)外(wai)(wai)網(wang)絡(luo)(luo)(luo)(luo)應(ying)(ying)(ying)(ying)用(yong)(yong)(yong)(yong)水(shui)平(ping)(ping)(ping)(ping)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)要(yao)(yao)(yao)求(qiu)仍(reng)舊很高(gao)；尤其(qi)(qi)是(shi)電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)應(ying)(ying)(ying)(ying)用(yong)(yong)(yong)(yong)有時(shi)并(bing)(bing)不能(neng)全(quan)(quan)面(mian)(mian)了(le)(le)(le)解(jie)客(ke)(ke)(ke)戶(hu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)政(zheng)(zheng)治(zhi)和(he)(he)(he)(he)(he)(he)(he)資(zi)(zi)(zi)(zi)信(xin)(xin)狀況(kuang)，信(xin)(xin)息(xi)(xi)(xi)不對(dui)(dui)(dui)(dui)(dui)稱(cheng)依舊存(cun)在(zai)。跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)支(zhi)(zhi)(zhi)(zhi)(zhi)付(fu)(fu)作為(wei)(wei)(wei)交(jiao)(jiao)(jiao)(jiao)(jiao)易(yi)(yi)(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)核心(xin)(xin)環(huan)(huan)(huan)節，決(jue)(jue)(jue)定(ding)著(zhu)中(zhong)國(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)口(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)成(cheng)(cheng)(cheng)敗。電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)信(xin)(xin)用(yong)(yong)(yong)(yong)證(zheng)(zheng)(zheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)應(ying)(ying)(ying)(ying)用(yong)(yong)(yong)(yong)極(ji)大加速(su)了(le)(le)(le)外(wai)(wai)貿(mao)(mao)(mao)(mao)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發展(zhan)(zhan)，確保了(le)(le)(le)交(jiao)(jiao)(jiao)(jiao)(jiao)易(yi)(yi)(yi)(yi)(yi)如期進(jin)行(xing)，解(jie)決(jue)(jue)(jue)了(le)(le)(le)傳(chuan)(chuan)統(tong)(tong)貿(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)中(zhong)出(chu)(chu)現(xian)(xian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)異地(di)票據難(nan)管(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)等(deng)問題；收(shou)(shou)付(fu)(fu)方(fang)(fang)(fang)式選擇僅次(ci)于(yu)電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)信(xin)(xin)用(yong)(yong)(yong)(yong)證(zheng)(zheng)(zheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)影響，隨著(zhu)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)深入發展(zhan)(zhan)，衍(yan)生出(chu)(chu)多(duo)(duo)(duo)(duo)(duo)種多(duo)(duo)(duo)(duo)(duo)樣(yang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)支(zhi)(zhi)(zhi)(zhi)(zhi)付(fu)(fu)工具，為(wei)(wei)(wei)資(zi)(zi)(zi)(zi)金交(jiao)(jiao)(jiao)(jiao)(jiao)易(yi)(yi)(yi)(yi)(yi)提(ti)(ti)供(gong)了(le)(le)(le)便(bian)利(li)(li)。由于(yu)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)無(wu)(wu)紙(zhi)(zhi)化(hua)(hua)(hua)(hua)(hua)交(jiao)(jiao)(jiao)(jiao)(jiao)易(yi)(yi)(yi)(yi)(yi)特(te)點，很多(duo)(duo)(duo)(duo)(duo)時(shi)候交(jiao)(jiao)(jiao)(jiao)(jiao)易(yi)(yi)(yi)(yi)(yi)雙方(fang)(fang)(fang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)可信(xin)(xin)度(du)會遭(zao)受質疑，消(xiao)費(fei)(fei)(fei)者收(shou)(shou)付(fu)(fu)方(fang)(fang)(fang)式的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)選擇需(xu)(xu)更加謹慎(shen)；國(guo)(guo)外(wai)(wai)電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)支(zhi)(zhi)(zhi)(zhi)(zhi)付(fu)(fu)環(huan)(huan)(huan)境(jing)(jing)(jing)(jing)(jing)(jing)體(ti)現(xian)(xian)在(zai)安全(quan)(quan)是(shi)否(fou)(fou)(fou)有保證(zheng)(zheng)(zheng)和(he)(he)(he)(he)(he)(he)(he)手(shou)續(xu)費(fei)(fei)(fei)用(yong)(yong)(yong)(yong)收(shou)(shou)取(qu)是(shi)否(fou)(fou)(fou)合理(li)(li)(li)，就目前發展(zhan)(zhan)來看，交(jiao)(jiao)(jiao)(jiao)(jiao)易(yi)(yi)(yi)(yi)(yi)收(shou)(shou)取(qu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)手(shou)續(xu)費(fei)(fei)(fei)用(yong)(yong)(yong)(yong)存(cun)在(zai)不合理(li)(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)現(xian)(xian)象(xiang)。電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)通(tong)(tong)關(guan)(guan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)效(xiao)率(lv)決(jue)(jue)(jue)定(ding)著(zhu)交(jiao)(jiao)(jiao)(jiao)(jiao)易(yi)(yi)(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)時(shi)效(xiao)性(xing)，以及(ji)消(xiao)費(fei)(fei)(fei)者是(shi)否(fou)(fou)(fou)持(chi)續(xu)通(tong)(tong)過(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)平(ping)(ping)(ping)(ping)臺(tai)(tai)進(jin)行(xing)交(jiao)(jiao)(jiao)(jiao)(jiao)易(yi)(yi)(yi)(yi)(yi)，基(ji)于(yu)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)特(te)點，企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)產品(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)報(bao)關(guan)(guan)報(bao)檢環(huan)(huan)(huan)節要(yao)(yao)(yao)求(qiu)系(xi)(xi)(xi)統(tong)(tong)完(wan)(wan)善(shan)、操作簡(jian)(jian)單快捷，縮(suo)(suo)短(duan)通(tong)(tong)關(guan)(guan)時(shi)間(jian)，簡(jian)(jian)化(hua)(hua)(hua)(hua)(hua)和(he)(he)(he)(he)(he)(he)(he)普及(ji)無(wu)(wu)紙(zhi)(zhi)化(hua)(hua)(hua)(hua)(hua)通(tong)(tong)關(guan)(guan)，以提(ti)(ti)升(sheng)(sheng)中(zhong)國(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)口(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)便(bian)利(li)(li)化(hua)(hua)(hua)(hua)(hua)水(shui)平(ping)(ping)(ping)(ping)。國(guo)(guo)際(ji)(ji)(ji)物(wu)(wu)流(liu)(liu)(liu)(liu)(liu)作為(wei)(wei)(wei)影響中(zhong)國(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)口(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)便(bian)利(li)(li)化(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)最(zui)(zui)重要(yao)(yao)(yao)因素(su)(su)，大部分(fen)外(wai)(wai)貿(mao)(mao)(mao)(mao)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)都運(yun)(yun)用(yong)(yong)(yong)(yong)現(xian)(xian)代(dai)信(xin)(xin)息(xi)(xi)(xi)技(ji)(ji)術建立了(le)(le)(le)數據處理(li)(li)(li)中(zhong)心(xin)(xin)，運(yun)(yun)用(yong)(yong)(yong)(yong)其(qi)(qi)實現(xian)(xian)了(le)(le)(le)更快、更安全(quan)(quan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)運(yun)(yun)輸，更高(gao)效(xiao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實時(shi)運(yun)(yun)輸監(jian)控，并(bing)(bing)減少(shao)了(le)(le)(le)一(yi)(yi)(yi)大部分(fen)人力(li)(li)(li)成(cheng)(cheng)(cheng)本，許多(duo)(duo)(duo)(duo)(duo)為(wei)(wei)(wei)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)服(fu)務(wu)(wu)(wu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)國(guo)(guo)際(ji)(ji)(ji)物(wu)(wu)流(liu)(liu)(liu)(liu)(liu)公司更如雨(yu)后(hou)春筍(sun)般涌現(xian)(xian)。網(wang)絡(luo)(luo)(luo)(luo)平(ping)(ping)(ping)(ping)臺(tai)(tai)建設與(yu)中(zhong)國(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)口(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)便(bian)利(li)(li)化(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)聯度(du)偏低，第(di)(di)三(san)方(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)平(ping)(ping)(ping)(ping)臺(tai)(tai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)法(fa)(fa)規制(zhi)(zhi)(zhi)(zhi)度(du)對(dui)(dui)(dui)(dui)(dui)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)口(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)便(bian)利(li)(li)化(hua)(hua)(hua)(hua)(hua)水(shui)平(ping)(ping)(ping)(ping)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)提(ti)(ti)高(gao)影響最(zui)(zui)小(xiao)，一(yi)(yi)(yi)方(fang)(fang)(fang)面(mian)(mian)說明電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)平(ping)(ping)(ping)(ping)臺(tai)(tai)法(fa)(fa)規制(zhi)(zhi)(zhi)(zhi)度(du)存(cun)在(zai)灰色地(di)帶(dai)，不能(neng)完(wan)(wan)全(quan)(quan)覆蓋(gai)每一(yi)(yi)(yi)環(huan)(huan)(huan)節，存(cun)在(zai)評價制(zhi)(zhi)(zhi)(zhi)度(du)不完(wan)(wan)善(shan)、糾紛機(ji)(ji)制(zhi)(zhi)(zhi)(zhi)不健(jian)全(quan)(quan)等(deng)問題，另一(yi)(yi)(yi)方(fang)(fang)(fang)面(mian)(mian)是(shi)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)出(chu)(chu)口(kou)(kou)(kou)(kou)對(dui)(dui)(dui)(dui)(dui)于(yu)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)平(ping)(ping)(ping)(ping)臺(tai)(tai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)依賴(lai)性(xing)還較弱，提(ti)(ti)升(sheng)(sheng)空間(jian)還很大。（二）對(dui)(dui)(dui)(dui)(dui)策建議。第(di)(di)一(yi)(yi)(yi)，深層運(yun)(yun)用(yong)(yong)(yong)(yong)數字技(ji)(ji)術，建立健(jian)全(quan)(quan)物(wu)(wu)流(liu)(liu)(liu)(liu)(liu)體(ti)系(xi)(xi)(xi)。電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)物(wu)(wu)流(liu)(liu)(liu)(liu)(liu)技(ji)(ji)術最(zui)(zui)大的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)優(you)(you)勢在(zai)于(yu)物(wu)(wu)流(liu)(liu)(liu)(liu)(liu)運(yun)(yun)輸的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)(xin)息(xi)(xi)(xi)化(hua)(hua)(hua)(hua)(hua)，“信(xin)(xin)息(xi)(xi)(xi)”取(qu)代(dai)“運(yun)(yun)力(li)(li)(li)”成(cheng)(cheng)(cheng)為(wei)(wei)(wei)首(shou)要(yao)(yao)(yao)要(yao)(yao)(yao)素(su)(su)，通(tong)(tong)過(guo)(guo)先(xian)進(jin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)管(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)技(ji)(ji)術和(he)(he)(he)(he)(he)(he)(he)組織(zhi)方(fang)(fang)(fang)式，將商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)流(liu)(liu)(liu)(liu)(liu)、物(wu)(wu)流(liu)(liu)(liu)(liu)(liu)、信(xin)(xin)息(xi)(xi)(xi)流(liu)(liu)(liu)(liu)(liu)和(he)(he)(he)(he)(he)(he)(he)生產、采購、倉(cang)(cang)儲(chu)、運(yun)(yun)輸緊(jin)密(mi)聯系(xi)(xi)(xi)起來，形(xing)成(cheng)(cheng)(cheng)一(yi)(yi)(yi)條完(wan)(wan)整(zheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)供(gong)應(ying)(ying)(ying)(ying)鏈。首(shou)先(xian)，為(wei)(wei)(wei)滿足各類(lei)用(yong)(yong)(yong)(yong)戶(hu)對(dui)(dui)(dui)(dui)(dui)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)需(xu)(xu)求(qiu)，電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)物(wu)(wu)流(liu)(liu)(liu)(liu)(liu)信(xin)(xin)息(xi)(xi)(xi)市(shi)場(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)構(gou)筑將進(jin)一(yi)(yi)(yi)步實現(xian)(xian)信(xin)(xin)息(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)交(jiao)(jiao)(jiao)(jiao)(jiao)換和(he)(he)(he)(he)(he)(he)(he)通(tong)(tong)信(xin)(xin)，形(xing)成(cheng)(cheng)(cheng)智能(neng)化(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)識(shi)別、定(ding)位(wei)、跟(gen)蹤、監(jian)控的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)網(wang)絡(luo)(luo)(luo)(luo)管(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)系(xi)(xi)(xi)統(tong)(tong)。其(qi)(qi)次(ci)，建立跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)物(wu)(wu)流(liu)(liu)(liu)(liu)(liu)園區將最(zui)(zui)大限度(du)整(zheng)合資(zi)(zi)(zi)(zi)源，拓(tuo)寬跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)通(tong)(tong)道，成(cheng)(cheng)(cheng)為(wei)(wei)(wei)集人才培訓、政(zheng)(zheng)策支(zhi)(zhi)(zhi)(zhi)(zhi)持(chi)、生產加工等(deng)多(duo)(duo)(duo)(duo)(duo)功能(neng)于(yu)一(yi)(yi)(yi)體(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)全(quan)(quan)要(yao)(yao)(yao)素(su)(su)服(fu)務(wu)(wu)(wu)體(ti)系(xi)(xi)(xi)。最(zui)(zui)后(hou)，跨(kua)(kua)(kua)(kua)(kua)國(guo)(guo)物(wu)(wu)流(liu)(liu)(liu)(liu)(liu)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)作為(wei)(wei)(wei)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)交(jiao)(jiao)(jiao)(jiao)(jiao)易(yi)(yi)(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)媒介(jie)，海外(wai)(wai)倉(cang)(cang)儲(chu)中(zhong)心(xin)(xin)在(zai)全(quan)(quan)球的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)覆蓋(gai)，無(wu)(wu)疑是(shi)提(ti)(ti)高(gao)訂單處理(li)(li)(li)效(xiao)率(lv)、縮(suo)(suo)短(duan)物(wu)(wu)流(liu)(liu)(liu)(liu)(liu)配送時(shi)間(jian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)個重要(yao)(yao)(yao)手(shou)段。第(di)(di)二，增強(qiang)(qiang)網(wang)絡(luo)(luo)(luo)(luo)營(ying)銷(xiao)能(neng)力(li)(li)(li)，拓(tuo)寬電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)應(ying)(ying)(ying)(ying)用(yong)(yong)(yong)(yong)。一(yi)(yi)(yi)方(fang)(fang)(fang)面(mian)(mian)，企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)和(he)(he)(he)(he)(he)(he)(he)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)家要(yao)(yao)(yao)打破固有習慣，開發新媒體(ti)營(ying)銷(xiao)、互(hu)動(dong)營(ying)銷(xiao)、移動(dong)營(ying)銷(xiao)等(deng)多(duo)(duo)(duo)(duo)(duo)種營(ying)銷(xiao)方(fang)(fang)(fang)式，通(tong)(tong)過(guo)(guo)對(dui)(dui)(dui)(dui)(dui)客(ke)(ke)(ke)戶(hu)及(ji)消(xiao)費(fei)(fei)(fei)者的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)心(xin)(xin)理(li)(li)(li)進(jin)行(xing)引(yin)導(dao)，使(shi)其(qi)(qi)認同(tong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)和(he)(he)(he)(he)(he)(he)(he)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)家的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)觀(guan)點和(he)(he)(he)(he)(he)(he)(he)思路，進(jin)行(xing)品(pin)(pin)牌(pai)宣傳(chuan)(chuan)和(he)(he)(he)(he)(he)(he)(he)產品(pin)(pin)銷(xiao)售(shou)，并(bing)(bing)加強(qiang)(qiang)在(zai)該領域的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)資(zi)(zi)(zi)(zi)金和(he)(he)(he)(he)(he)(he)(he)人才投(tou)入，與(yu)傳(chuan)(chuan)統(tong)(tong)營(ying)銷(xiao)相結合，形(xing)成(cheng)(cheng)(cheng)全(quan)(quan)方(fang)(fang)(fang)位(wei)立體(ti)式的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)營(ying)銷(xiao)模式。另一(yi)(yi)(yi)方(fang)(fang)(fang)面(mian)(mian)，為(wei)(wei)(wei)保證(zheng)(zheng)(zheng)貿(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)主體(ti)之(zhi)間(jian)信(xin)(xin)息(xi)(xi)(xi)對(dui)(dui)(dui)(dui)(dui)稱(cheng)性(xing)，逐步完(wan)(wan)善(shan)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)信(xin)(xin)用(yong)(yong)(yong)(yong)制(zhi)(zhi)(zhi)(zhi)度(du)，使(shi)交(jiao)(jiao)(jiao)(jiao)(jiao)易(yi)(yi)(yi)(yi)(yi)雙方(fang)(fang)(fang)更全(quan)(quan)面(mian)(mian)了(le)(le)(le)解(jie)彼此的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)資(zi)(zi)(zi)(zi)信(xin)(xin)、政(zheng)(zheng)治(zhi)情況(kuang)，從而拉動(dong)出(chu)(chu)口(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)持(chi)續(xu)發展(zhan)(zhan)。第(di)(di)三(san)，構(gou)建多(duo)(duo)(duo)(duo)(duo)元支(zhi)(zhi)(zhi)(zhi)(zhi)付(fu)(fu)結構(gou)，確保支(zhi)(zhi)(zhi)(zhi)(zhi)付(fu)(fu)環(huan)(huan)(huan)節安全(quan)(quan)。跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)萬億級(ji)(ji)新興潛力(li)(li)(li)市(shi)場(chang)，吸引(yin)著(zhu)第(di)(di)三(san)方(fang)(fang)(fang)支(zhi)(zhi)(zhi)(zhi)(zhi)付(fu)(fu)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)接連布(bu)局跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)支(zhi)(zhi)(zhi)(zhi)(zhi)付(fu)(fu)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)。一(yi)(yi)(yi)方(fang)(fang)(fang)面(mian)(mian)，為(wei)(wei)(wei)滿足客(ke)(ke)(ke)戶(hu)越來越高(gao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)個性(xing)化(hua)(hua)(hua)(hua)(hua)需(xu)(xu)求(qiu)，打造“多(duo)(duo)(duo)(duo)(duo)元化(hua)(hua)(hua)(hua)(hua)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)收(shou)(shou)付(fu)(fu)平(ping)(ping)(ping)(ping)臺(tai)(tai)”，為(wei)(wei)(wei)中(zhong)國(guo)(guo)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)和(he)(he)(he)(he)(he)(he)(he)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)家提(ti)(ti)供(gong)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)收(shou)(shou)款服(fu)務(wu)(wu)(wu)，解(jie)決(jue)(jue)(jue)其(qi)(qi)境(jing)(jing)(jing)(jing)(jing)(jing)外(wai)(wai)銀(yin)行(xing)賬(zhang)戶(hu)難(nan)申請、資(zi)(zi)(zi)(zi)金管(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)復雜、提(ti)(ti)現(xian)(xian)及(ji)到賬(zhang)速(su)度(du)慢等(deng)問題，幫助(zhu)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)和(he)(he)(he)(he)(he)(he)(he)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)家高(gao)效(xiao)、靈活地(di)管(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)境(jing)(jing)(jing)(jing)(jing)(jing)外(wai)(wai)資(zi)(zi)(zi)(zi)金，定(ding)制(zhi)(zhi)(zhi)(zhi)專屬跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)支(zhi)(zhi)(zhi)(zhi)(zhi)付(fu)(fu)解(jie)決(jue)(jue)(jue)方(fang)(fang)(fang)案。另一(yi)(yi)(yi)方(fang)(fang)(fang)面(mian)(mian)，跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)支(zhi)(zhi)(zhi)(zhi)(zhi)付(fu)(fu)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)發展(zhan)(zhan)迅(xun)速(su)，網(wang)絡(luo)(luo)(luo)(luo)數字技(ji)(ji)術尚未完(wan)(wan)全(quan)(quan)跟(gen)上(shang)(shang)，為(wei)(wei)(wei)保證(zheng)(zheng)(zheng)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)支(zhi)(zhi)(zhi)(zhi)(zhi)付(fu)(fu)環(huan)(huan)(huan)節的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)安全(quan)(quan)性(xing)，加大網(wang)絡(luo)(luo)(luo)(luo)科技(ji)(ji)投(tou)入，加快操作系(xi)(xi)(xi)統(tong)(tong)升(sheng)(sheng)級(ji)(ji)，對(dui)(dui)(dui)(dui)(dui)數據系(xi)(xi)(xi)統(tong)(tong)進(jin)行(xing)加密(mi)保護，實時(shi)監(jian)測交(jiao)(jiao)(jiao)(jiao)(jiao)易(yi)(yi)(yi)(yi)(yi)過(guo)(guo)程，為(wei)(wei)(wei)其(qi)(qi)發展(zhan)(zhan)推波助(zhu)瀾。 第(di)(di)四，簡(jian)(jian)化(hua)(hua)(hua)(hua)(hua)通(tong)(tong)關(guan)(guan)流(liu)(liu)(liu)(liu)(liu)程手(shou)續(xu)，優(you)(you)化(hua)(hua)(hua)(hua)(hua)服(fu)務(wu)(wu)(wu)支(zhi)(zhi)(zhi)(zhi)(zhi)撐體(ti)系(xi)(xi)(xi)。由海關(guan)(guan)總署牽頭，建立跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)稽查機(ji)(ji)制(zhi)(zhi)(zhi)(zhi)，確保交(jiao)(jiao)(jiao)(jiao)(jiao)易(yi)(yi)(yi)(yi)(yi)真(zhen)實性(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)同(tong)時(shi)，提(ti)(ti)供(gong)關(guan)(guan)聯交(jiao)(jiao)(jiao)(jiao)(jiao)易(yi)(yi)(yi)(yi)(yi)和(he)(he)(he)(he)(he)(he)(he)通(tong)(tong)關(guan)(guan)服(fu)務(wu)(wu)(wu)。首(shou)先(xian)，跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)進(jin)入商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)監(jian)管(guan)(guan)(guan)(guan)(guan)(guan)類(lei)出(chu)(chu)口(kou)(kou)(kou)(kou)，使(shi)其(qi)(qi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)先(xian)通(tong)(tong)關(guan)(guan)。其(qi)(qi)次(ci)，跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)匯總申報(bao)，加快電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)口(kou)(kou)(kou)(kou)岸結算(suan)、退稅系(xi)(xi)(xi)統(tong)(tong)與(yu)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)平(ping)(ping)(ping)(ping)臺(tai)(tai)、物(wu)(wu)流(liu)(liu)(liu)(liu)(liu)、支(zhi)(zhi)(zhi)(zhi)(zhi)付(fu)(fu)等(deng)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)制(zhi)(zhi)(zhi)(zhi)度(du)對(dui)(dui)(dui)(dui)(dui)接，實現(xian)(xian)港口(kou)(kou)(kou)(kou)監(jian)管(guan)(guan)(guan)(guan)(guan)(guan)前向(xiang)后(hou)推、分(fen)類(lei)和(he)(he)(he)(he)(he)(he)(he)無(wu)(wu)紙(zhi)(zhi)化(hua)(hua)(hua)(hua)(hua)管(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)。最(zui)(zui)后(hou)，充分(fen)利(li)(li)用(yong)(yong)(yong)(yong)大數據，開發“智能(neng)化(hua)(hua)(hua)(hua)(hua)”通(tong)(tong)關(guan)(guan)和(he)(he)(he)(he)(he)(he)(he)檢驗檢疫，最(zui)(zui)大限度(du)簡(jian)(jian)化(hua)(hua)(hua)(hua)(hua)審批(pi)手(shou)續(xu)，管(guan)(guan)(guan)(guan)(guan)(guan)控通(tong)(tong)關(guan)(guan)流(liu)(liu)(liu)(liu)(liu)程，縮(suo)(suo)短(duan)通(tong)(tong)關(guan)(guan)時(shi)間(jian)，為(wei)(wei)(wei)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)口(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)創(chuang)(chuang)造便(bian)利(li)(li)。第(di)(di)五，加快電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)平(ping)(ping)(ping)(ping)臺(tai)(tai)建設，完(wan)(wan)善(shan)市(shi)場(chang)監(jian)管(guan)(guan)(guan)(guan)(guan)(guan)機(ji)(ji)制(zhi)(zhi)(zhi)(zhi)。立足改革開放大局和(he)(he)(he)(he)(he)(he)(he)高(gao)質量發展(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)要(yao)(yao)(yao)求(qiu)，對(dui)(dui)(dui)(dui)(dui)標國(guo)(guo)際(ji)(ji)(ji)貿(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)規則，緊(jin)扣制(zhi)(zhi)(zhi)(zhi)度(du)創(chuang)(chuang)新，為(wei)(wei)(wei)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發展(zhan)(zhan)保駕護航。一(yi)(yi)(yi)方(fang)(fang)(fang)面(mian)(mian)，不管(guan)(guan)(guan)(guan)(guan)(guan)是(shi)外(wai)(wai)貿(mao)(mao)(mao)(mao)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)平(ping)(ping)(ping)(ping)臺(tai)(tai)，還是(shi)小(xiao)型跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)家平(ping)(ping)(ping)(ping)臺(tai)(tai)，行(xing)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)內應(ying)(ying)(ying)(ying)對(dui)(dui)(dui)(dui)(dui)費(fei)(fei)(fei)用(yong)(yong)(yong)(yong)收(shou)(shou)取(qu)、服(fu)務(wu)(wu)(wu)標準、信(xin)(xin)用(yong)(yong)(yong)(yong)制(zhi)(zhi)(zhi)(zhi)度(du)、糾紛機(ji)(ji)制(zhi)(zhi)(zhi)(zhi)等(deng)環(huan)(huan)(huan)節進(jin)行(xing)標準化(hua)(hua)(hua)(hua)(hua)和(he)(he)(he)(he)(he)(he)(he)規范化(hua)(hua)(hua)(hua)(hua)，明確企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)與(yu)客(ke)(ke)(ke)戶(hu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)法(fa)(fa)律地(di)位(wei)，保證(zheng)(zheng)(zheng)交(jiao)(jiao)(jiao)(jiao)(jiao)易(yi)(yi)(yi)(yi)(yi)雙方(fang)(fang)(fang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)合法(fa)(fa)權益(yi)。另一(yi)(yi)(yi)方(fang)(fang)(fang)面(mian)(mian)，推動(dong)各省市(shi)政(zheng)(zheng)府出(chu)(chu)臺(tai)(tai)具體(ti)改進(jin)措施，制(zhi)(zhi)(zhi)(zhi)定(ding)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)主體(ti)電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)標識(shi)和(he)(he)(he)(he)(he)(he)(he)跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)交(jiao)(jiao)(jiao)(jiao)(jiao)易(yi)(yi)(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)標準和(he)(he)(he)(he)(he)(he)(he)規范，建立和(he)(he)(he)(he)(he)(he)(he)完(wan)(wan)善(shan)多(duo)(duo)(duo)(duo)(duo)部門協調合作機(ji)(ji)制(zhi)(zhi)(zhi)(zhi)，嚴格跨(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)場(chang)監(jian)管(guan)(guan)(guan)(guan)(guan)(guan)，提(ti)(ti)高(gao)識(shi)別和(he)(he)(he)(he)(he)(he)(he)應(ying)(ying)(ying)(ying)急反(fan)應(ying)(ying)(ying)(ying)能(neng)力(li)(li)(li)，嚴厲打擊假冒(mao)和(he)(he)(he)(he)(he)(he)(he)侵犯(fan)知識(shi)產權等(deng)違法(fa)(fa)行(xing)為(wei)(wei)(wei)，營(ying)造公平(ping)(ping)(ping)(ping)競(jing)爭(zheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)場(chang)環(huan)(huan)(huan)境(jing)(jing)(jing)(jing)(jing)(jing)，使(shi)平(ping)(ping)(ping)(ping)臺(tai)(tai)發展(zhan)(zhan)與(yu)市(shi)場(chang)監(jian)管(guan)(guan)(guan)(guan)(guan)(guan)并(bing)(bing)駕齊驅。

摘要(yao)(yao)(yao)：隨著現(xian)代(dai)電子技術和互聯(lian)網技術的(de)不(bu)斷(duan)發(fa)(fa)(fa)展，跨(kua)境電商(shang)逐漸占據貿易活動(dong)的(de)重要(yao)(yao)(yao)一環(huan)。其出(chu)現(xian)乃(nai)至(zhi)發(fa)(fa)(fa)展不(bu)可避免會(hui)對(dui)我國(guo)(guo)傳(chuan)統(tong)國(guo)(guo)際經(jing)濟與貿易的(de)發(fa)(fa)(fa)展產(chan)生重要(yao)(yao)(yao)影響。對(dui)此(ci)詳細分(fen)析了(le)跨(kua)境電商(shang)對(dui)我國(guo)(guo)國(guo)(guo)際經(jing)貿各方面的(de)影響，并基于新(xin)形勢新(xin)背景，詳細探究未來我國(guo)(guo)國(guo)(guo)際經(jing)濟與貿易發(fa)(fa)(fa)展的(de)方向。旨在(zai)為國(guo)(guo)家經(jing)貿產(chan)業升(sheng)級提出(chu)一定理論。

關鍵詞：跨境電商；國際經濟；發展方(fang)向

近年來隨著國(guo)(guo)(guo)際經(jing)濟的發展、貿易(yi)全球化的不斷深入以(yi)及(ji)信息科學技術(shu)的日(ri)益發達，跨(kua)(kua)境電商這一新型商務運(yun)營模(mo)式(shi)逐漸在我(wo)國(guo)(guo)(guo)貿易(yi)領域(yu)占據重(zhong)要(yao)位置(zhi)。各(ge)類(lei)外貿公司(si)和實體企(qi)業(ye)也紛紛根據自(zi)身企(qi)業(ye)現狀進(jin)行(xing)嘗試(shi)轉變產業(ye)結(jie)構，不斷促使新貿易(yi)結(jie)構的到來。跨(kua)(kua)境電商主要(yao)指通(tong)過互聯網技術(shu)和網絡(luo)(luo)營銷平(ping)臺(tai)，進(jin)行(xing)無區域(yu)局限性的網絡(luo)(luo)營銷。因為其領域(yu)優(you)勢(shi)和資金優(you)勢(shi)，已經(jing)對我(wo)國(guo)(guo)(guo)傳(chuan)統國(guo)(guo)(guo)際經(jing)濟與貿易(yi)形勢(shi)產生強(qiang)烈沖(chong)擊(ji)。對此，在詳(xiang)細分(fen)析跨(kua)(kua)境電商對我(wo)國(guo)(guo)(guo)國(guo)(guo)(guo)際經(jing)貿形勢(shi)各(ge)方面(mian)影響的基(ji)礎上，分(fen)析其如何(he)在跨(kua)(kua)境電商背景(jing)下繼續提高發展，既保證自(zi)身利(li)益，又能與時俱進(jin)，與世界接軌[1]。

一、跨境電商對(dui)國際經濟(ji)與貿易的影響

近(jin)年(nian)來(lai)，以阿(a)里巴(ba)巴(ba)為(wei)(wei)(wei)核(he)心的(de)(de)(de)網(wang)絡電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)企(qi)業平(ping)(ping)臺(tai)迅(xun)猛發展，從而帶(dai)動了(le)(le)(le)大(da)批線(xian)上(shang)網(wang)絡交(jiao)(jiao)易(yi)(yi)(yi)(yi)平(ping)(ping)臺(tai)的(de)(de)(de)開發和(he)(he)推廣，且規模還(huan)在(zai)不(bu)(bu)斷壯大(da)。跨(kua)(kua)境電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)可(ke)(ke)以看做(zuo)是現代電(dian)(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)務(wu)應用領域(yu)一種較為(wei)(wei)(wei)高級(ji)的(de)(de)(de)網(wang)絡形式(shi)，是不(bu)(bu)同(tong)國(guo)(guo)(guo)家或地區，通過互聯網(wang)和(he)(he)電(dian)(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)務(wu)平(ping)(ping)臺(tai)實(shi)現跨(kua)(kua)地域(yu)交(jiao)(jiao)易(yi)(yi)(yi)(yi)的(de)(de)(de)過程(cheng)。近(jin)年(nian)來(lai)我(wo)國(guo)(guo)(guo)通過宏(hong)觀調控和(he)(he)各(ge)類新型政策，也(ye)在(zai)支持跨(kua)(kua)境電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)的(de)(de)(de)發展。如今跨(kua)(kua)境電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)已(yi)經成(cheng)(cheng)為(wei)(wei)(wei)我(wo)國(guo)(guo)(guo)對外貿(mao)(mao)易(yi)(yi)(yi)(yi)最重(zhong)要的(de)(de)(de)貿(mao)(mao)易(yi)(yi)(yi)(yi)組成(cheng)(cheng)。跨(kua)(kua)境電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)技術的(de)(de)(de)不(bu)(bu)斷普及(ji)和(he)(he)完(wan)善，也(ye)對我(wo)國(guo)(guo)(guo)國(guo)(guo)(guo)際貿(mao)(mao)易(yi)(yi)(yi)(yi)產(chan)生重(zhong)要影(ying)響[2]。在(zai)電(dian)(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)務(wu)平(ping)(ping)臺(tai)的(de)(de)(de)幫助下，大(da)量貿(mao)(mao)易(yi)(yi)(yi)(yi)資(zi)源在(zai)線(xian)上(shang)即可(ke)(ke)完(wan)成(cheng)(cheng)交(jiao)(jiao)易(yi)(yi)(yi)(yi)，其(qi)低廉的(de)(de)(de)成(cheng)(cheng)本為(wei)(wei)(wei)不(bu)(bu)少(shao)小型貿(mao)(mao)易(yi)(yi)(yi)(yi)公(gong)司提(ti)供了(le)(le)(le)優質的(de)(de)(de)交(jiao)(jiao)易(yi)(yi)(yi)(yi)渠道(dao)，為(wei)(wei)(wei)我(wo)國(guo)(guo)(guo)國(guo)(guo)(guo)際貿(mao)(mao)易(yi)(yi)(yi)(yi)的(de)(de)(de)發展帶(dai)來(lai)了(le)(le)(le)極大(da)的(de)(de)(de)發展機遇。此外，多種跨(kua)(kua)境電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)交(jiao)(jiao)易(yi)(yi)(yi)(yi)平(ping)(ping)臺(tai)的(de)(de)(de)出現，為(wei)(wei)(wei)我(wo)國(guo)(guo)(guo)貿(mao)(mao)易(yi)(yi)(yi)(yi)生產(chan)提(ti)供了(le)(le)(le)更(geng)為(wei)(wei)(wei)精確的(de)(de)(de)貿(mao)(mao)易(yi)(yi)(yi)(yi)分工。不(bu)(bu)同(tong)類型的(de)(de)(de)貿(mao)(mao)易(yi)(yi)(yi)(yi)平(ping)(ping)臺(tai)直接與貿(mao)(mao)易(yi)(yi)(yi)(yi)企(qi)業無縫對接，節省(sheng)了(le)(le)(le)大(da)量的(de)(de)(de)資(zi)源費用，提(ti)高了(le)(le)(le)貿(mao)(mao)易(yi)(yi)(yi)(yi)效率[3]。

二、跨境(jing)電商背景下國際經(jing)濟與貿易發展方向分析

摘要(yao)：經(jing)濟全球化的(de)(de)發(fa)展(zhan)(zhan)，服務(wu)經(jing)濟也迎來新(xin)的(de)(de)發(fa)展(zhan)(zhan)契機(ji)，跨(kua)境電商作為服務(wu)貿易(yi)(yi)新(xin)的(de)(de)增(zeng)長引(yin)擎，更(geng)表現出強勁(jing)的(de)(de)發(fa)展(zhan)(zhan)勢(shi)頭。但(dan)要(yao)看到，隨著我國(guo)經(jing)濟結(jie)構的(de)(de)不(bu)(bu)斷升級、新(xin)舊(jiu)產能轉(zhuan)換，跨(kua)境電商同樣面臨眾多問題，如應用規模(mo)不(bu)(bu)足、不(bu)(bu)同國(guo)家間貿易(yi)(yi)規則(ze)的(de)(de)制約，監管體系不(bu)(bu)完(wan)善帶來的(de)(de)問題，以及(ji)國(guo)際貿易(yi)(yi)保護(hu)主義抑制難題等。本文梳理(li)跨(kua)境電商在我國(guo)服務(wu)貿易(yi)(yi)競爭力中的(de)(de)優勢(shi)，圍繞現存的(de)(de)主要(yao)問題展(zhan)(zhan)開討論，提出完(wan)善建(jian)議。

關(guan)鍵詞：服務(wu)貿(mao)易；跨境電(dian)商；應對策略(lve)

近年來(lai)，服(fu)(fu)務貿(mao)(mao)易(yi)(yi)(yi)與(yu)貨物貿(mao)(mao)易(yi)(yi)(yi)相比，在(zai)經(jing)濟全球(qiu)(qiu)化進(jin)(jin)程(cheng)中，服(fu)(fu)務貿(mao)(mao)易(yi)(yi)(yi)占比越來(lai)越高。全球(qiu)(qiu)經(jing)濟逐步實現由(you)“工業經(jing)濟”向“服(fu)(fu)務經(jing)濟”的過渡，越來(lai)越多的發(fa)達國(guo)家(jia)已(yi)經(jing)進(jin)(jin)入(ru)以服(fu)(fu)務貿(mao)(mao)易(yi)(yi)(yi)為(wei)(wei)主(zhu)導的經(jing)濟時代。從我(wo)國(guo)服(fu)(fu)務貿(mao)(mao)易(yi)(yi)(yi)發(fa)展現狀(zhuang)來(lai)看，跨境(jing)電(dian)商作為(wei)(wei)新引(yin)擎(qing)，在(zai)服(fu)(fu)務貿(mao)(mao)易(yi)(yi)(yi)領(ling)域還處(chu)于探索(suo)期，面臨(lin)諸多難題。因此，從提升跨境(jing)電(dian)商在(zai)服(fu)(fu)務貿(mao)(mao)易(yi)(yi)(yi)領(ling)域的綜合競爭力來(lai)看，需要從政策上為(wei)(wei)跨境(jing)電(dian)商搭建良好的發(fa)展環境(jing)，特別(bie)是順應數字化發(fa)展趨勢，充分(fen)發(fa)揮(hui)大數據、云計算(suan)、物聯(lian)網技術，創新跨境(jing)電(dian)商服(fu)(fu)務方式，優化貿(mao)(mao)易(yi)(yi)(yi)規則，改變我(wo)國(guo)服(fu)(fu)務貿(mao)(mao)易(yi)(yi)(yi)“大而不強”的弊病(bing)。

一、跨境電商(shang)對我國(guo)服務(wu)貿易競(jing)爭(zheng)力提升帶(dai)來的影(ying)響

（一）跨(kua)境電商推動服(fu)務貿易規模的提升

從服務(wu)(wu)(wu)(wu)(wu)類型(xing)來(lai)看，跨(kua)(kua)境(jing)(jing)電(dian)(dian)商是(shi)(shi)新(xin)型(xing)貿(mao)易(yi)(yi)(yi)模式，也是(shi)(shi)服務(wu)(wu)(wu)(wu)(wu)貿(mao)易(yi)(yi)(yi)領(ling)域的(de)新(xin)秀(xiu)，特別是(shi)(shi)跨(kua)(kua)境(jing)(jing)電(dian)(dian)商貿(mao)易(yi)(yi)(yi)主體(ti)的(de)多元(yuan)化(hua)發(fa)(fa)展(zhan)，成(cheng)為世界服務(wu)(wu)(wu)(wu)(wu)貿(mao)易(yi)(yi)(yi)領(ling)域新(xin)的(de)經濟增長(chang)點。回顧我國服務(wu)(wu)(wu)(wu)(wu)貿(mao)易(yi)(yi)(yi)發(fa)(fa)展(zhan)歷程，建立在互聯網基礎上的(de)跨(kua)(kua)境(jing)(jing)電(dian)(dian)商，業務(wu)(wu)(wu)(wu)(wu)規模不斷擴大，服務(wu)(wu)(wu)(wu)(wu)貿(mao)易(yi)(yi)(yi)品類日(ri)益豐富。如遠程教育、在線醫療、跨(kua)(kua)境(jing)(jing)咨詢(xun)等產(chan)業的(de)發(fa)(fa)展(zhan)，帶動更多知(zhi)識(shi)密集型(xing)企業高速成(cheng)長(chang)。據統計，2019年全國服務(wu)(wu)(wu)(wu)(wu)貿(mao)易(yi)(yi)(yi)總體(ti)上呈現穩定(ding)增長(chang)態勢，服務(wu)(wu)(wu)(wu)(wu)貿(mao)易(yi)(yi)(yi)結構更加優化(hua)，知(zhi)識(shi)密集型(xing)服務(wu)(wu)(wu)(wu)(wu)進出(chu)口額同比增長(chang)10%。同時，與傳統服務(wu)(wu)(wu)(wu)(wu)貿(mao)易(yi)(yi)(yi)相比，跨(kua)(kua)境(jing)(jing)電(dian)(dian)商長(chang)尾效應(ying)明顯，借助于互聯網，國內(nei)服務(wu)(wu)(wu)(wu)(wu)提供商可以為全球消費者提供多元(yuan)化(hua)、差異化(hua)的(de)電(dian)(dian)商服務(wu)(wu)(wu)(wu)(wu)。

摘要：跨境(jing)電(dian)商(shang)具(ju)有促進外貿轉型發展(zhan)、提高企業效益的(de)重要作用(yong)。山(shan)東(dong)省可以通過(guo)充分(fen)利用(yong)中韓自貿區平臺、大力培育跨境(jing)電(dian)商(shang)主體、創(chuang)新(xin)培養跨境(jing)電(dian)商(shang)人才等路徑，促進山(shan)東(dong)省跨境(jing)電(dian)商(shang)快速發展(zhan)。

關(guan)鍵詞(ci)：跨(kua)境電商；中(zhong)韓(han)自(zi)貿區；人(ren)才(cai)培養

跨境(jing)貿易(yi)電子商(shang)(shang)(shang)務(wu)是國(guo)際(ji)貿易(yi)中(zhong)，電子商(shang)(shang)(shang)務(wu)的(de)(de)高級應用(yong)形(xing)式，是分(fen)屬于不(bu)同關境(jing)的(de)(de)交易(yi)主體，通過(guo)各種(zhong)電子商(shang)(shang)(shang)務(wu)平臺達(da)成(cheng)交易(yi)、支付結算，并(bing)通過(guo)跨境(jing)物(wu)流送達(da)商(shang)(shang)(shang)品、完成(cheng)交易(yi)的(de)(de)一種(zhong)跨境(jing)貿易(yi)商(shang)(shang)(shang)務(wu)活(huo)動(dong)。跨境(jing)電子商(shang)(shang)(shang)務(wu)具有壓縮商(shang)(shang)(shang)務(wu)交易(yi)中(zhong)間環節、促進中(zhong)小企業(ye)發展、增(zeng)加(jia)就業(ye)的(de)(de)創(chuang)新優勢，還(huan)擁有重塑國(guo)際(ji)分(fen)工(gong)產(chan)業(ye)鏈、促進外貿轉型升級和增(zeng)強我國(guo)國(guo)際(ji)競爭力的(de)(de)重要作用(yong)。

一、我國跨境電商發展政(zheng)策趨向

近(jin)年(nian)(nian)來，我國(guo)傳統外(wai)(wai)貿(mao)(mao)總(zong)體(ti)上發(fa)(fa)展(zhan)(zhan)速度放緩，與此同時，跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)卻(que)呈現出快(kuai)速增(zeng)長態(tai)(tai)勢(shi)。我國(guo)政(zheng)(zheng)(zheng)府一直積極推動(dong)跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)貿(mao)(mao)易電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)發(fa)(fa)展(zhan)(zhan)，連續出臺(tai)促進(jin)跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)發(fa)(fa)展(zhan)(zhan)的(de)(de)一系列政(zheng)(zheng)(zheng)策。2012年(nian)(nian)3月(yue)(yue)，商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)部(bu)《關(guan)(guan)(guan)(guan)于(yu)利用電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)平(ping)臺(tai)開展(zhan)(zhan)對外(wai)(wai)貿(mao)(mao)易的(de)(de)若(ruo)干(gan)(gan)意見》；2012年(nian)(nian)12月(yue)(yue)，海(hai)關(guan)(guan)(guan)(guan)總(zong)署(shu)確(que)定(ding)在(zai)上海(hai)、重(zhong)慶、杭州、寧波和(he)(he)鄭(zheng)州等5個城市開展(zhan)(zhan)跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)通關(guan)(guan)(guan)(guan)服務(wu)(wu)(wu)(wu)(wu)(wu)(wu)試點工作(zuo)；2013年(nian)(nian)4月(yue)(yue)，國(guo)家發(fa)(fa)改(gai)委、財政(zheng)(zheng)(zheng)部(bu)、商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)部(bu)等13個部(bu)門辦(ban)(ban)公(gong)廳(ting)下發(fa)(fa)《關(guan)(guan)(guan)(guan)于(yu)進(jin)一步促進(jin)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)健康快(kuai)速發(fa)(fa)展(zhan)(zhan)有(you)關(guan)(guan)(guan)(guan)工作(zuo)的(de)(de)通知》；2013年(nian)(nian)7月(yue)(yue)，國(guo)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)院(yuan)辦(ban)(ban)公(gong)廳(ting)下發(fa)(fa)《國(guo)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)院(yuan)辦(ban)(ban)公(gong)廳(ting)關(guan)(guan)(guan)(guan)于(yu)促進(jin)進(jin)出口穩(wen)增(zeng)長、調結構的(de)(de)若(ruo)干(gan)(gan)意見》，2013年(nian)(nian)8月(yue)(yue)，國(guo)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)院(yuan)辦(ban)(ban)公(gong)廳(ting)轉發(fa)(fa)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)部(bu)等9個部(bu)門《關(guan)(guan)(guan)(guan)于(yu)實(shi)施(shi)支持(chi)跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)零售出口有(you)關(guan)(guan)(guan)(guan)政(zheng)(zheng)(zheng)策意見的(de)(de)通知》。2014年(nian)(nian)1月(yue)(yue)，海(hai)關(guan)(guan)(guan)(guan)總(zong)署(shu)《關(guan)(guan)(guan)(guan)于(yu)跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)零售出口稅收(shou)政(zheng)(zheng)(zheng)策的(de)(de)通知》；2014年(nian)(nian)3月(yue)(yue)，國(guo)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)院(yuan)總(zong)理在(zai)兩(liang)會政(zheng)(zheng)(zheng)府工作(zuo)報告中(zhong)(zhong)提(ti)(ti)出實(shi)施(shi)鼓(gu)勵(li)進(jin)口政(zheng)(zheng)(zheng)策，擴大(da)跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)試點；2014年(nian)(nian)7月(yue)(yue)，海(hai)關(guan)(guan)(guan)(guan)總(zong)署(shu)《海(hai)關(guan)(guan)(guan)(guan)總(zong)署(shu)公(gong)告2014年(nian)(nian)第56號（關(guan)(guan)(guan)(guan)于(yu)跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)貿(mao)(mao)易電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)進(jin)出境(jing)(jing)(jing)貨物(wu)、物(wu)品有(you)關(guan)(guan)(guan)(guan)監管事宜的(de)(de)公(gong)告）》。2015年(nian)(nian)總(zong)理政(zheng)(zheng)(zheng)府工作(zuo)報告中(zhong)(zhong)再次明確(que)提(ti)(ti)出擴大(da)跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)綜(zong)合(he)試點。山(shan)東省(sheng)(sheng)(sheng)委、省(sheng)(sheng)(sheng)政(zheng)(zheng)(zheng)府高度重(zhong)視跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)發(fa)(fa)展(zhan)(zhan)的(de)(de)培育(yu)發(fa)(fa)展(zhan)(zhan)，將跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)創新(xin)發(fa)(fa)展(zhan)(zhan)作(zuo)為(wei)全(quan)省(sheng)(sheng)(sheng)培育(yu)外(wai)(wai)貿(mao)(mao)競(jing)爭新(xin)優(you)勢(shi)和(he)(he)發(fa)(fa)展(zhan)(zhan)外(wai)(wai)貿(mao)(mao)新(xin)動(dong)能的(de)(de)重(zhong)要(yao)抓(zhua)手。2015年(nian)(nian)7月(yue)(yue)，山(shan)東省(sheng)(sheng)(sheng)政(zheng)(zheng)(zheng)府出臺(tai)《山(shan)東省(sheng)(sheng)(sheng)跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)發(fa)(fa)展(zhan)(zhan)行(xing)動(dong)計劃》，提(ti)(ti)出促進(jin)我省(sheng)(sheng)(sheng)跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)實(shi)現跨(kua)(kua)(kua)(kua)越式(shi)發(fa)(fa)展(zhan)(zhan)。2016年(nian)(nian)4月(yue)(yue)，《中(zhong)(zhong)國(guo)（青島(dao)）跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)綜(zong)合(he)試驗區建設(she)實(shi)施(shi)方(fang)案》頒(ban)布(bu)實(shi)施(shi)，按照“互聯網(wang)+大(da)外(wai)(wai)貿(mao)(mao)”發(fa)(fa)展(zhan)(zhan)模式(shi)，以促進(jin)互聯網(wang)貿(mao)(mao)易和(he)(he)實(shi)體(ti)產(chan)(chan)業深(shen)度融合(he)為(wei)突(tu)破口，大(da)力發(fa)(fa)展(zhan)(zhan)跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)，以中(zhong)(zhong)國(guo)（青島(dao)）跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)綜(zong)合(he)試驗區為(wei)重(zhong)要(yao)平(ping)臺(tai)，打造山(shan)東跨(kua)(kua)(kua)(kua)境(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)完整的(de)(de)產(chan)(chan)業鏈(lian)和(he)(he)生態(tai)(tai)圈。

二、山東省跨境(jing)電商發展存(cun)在的主(zhu)要(yao)問題(ti)

摘要：隨著我國(guo)經(jing)濟和網(wang)絡科技化的發(fa)展(zhan)(zhan)，跨境電(dian)商的發(fa)展(zhan)(zhan)也經(jing)歷了日新(xin)月異的變化，從傳(chuan)統的B2C，B2B和C2C模(mo)(mo)式(shi)衍(yan)生出多種的行業(ye)模(mo)(mo)式(shi)，但跨境電(dian)商貿易平(ping)臺的發(fa)展(zhan)(zhan)也存(cun)在(zai)著諸多問(wen)題，需要探究(jiu)商業(ye)模(mo)(mo)式(shi)的改進與創新(xin)來實(shi)現跨境電(dian)商的長久發(fa)展(zhan)(zhan)。

關(guan)鍵詞：跨(kua)境(jing)電商(shang)；商(shang)業(ye)模式；創新(xin)

一、引言

隨著大數據(ju)，互聯網+概念的(de)廣泛應用(yong)，目前我國(guo)跨境(jing)電(dian)商(shang)(shang)發(fa)展勢(shi)不(bu)(bu)可擋(dang)。跨境(jing)電(dian)商(shang)(shang)，不(bu)(bu)僅需要(yao)跨區(qu)域，更(geng)要(yao)從文化(hua)、體制等多方面思考和定義。受到經濟全球化(hua)的(de)影響，跨境(jing)電(dian)商(shang)(shang)運(yun)營需要(yao)擁有(you)結算(suan)、營銷、支付等多維度的(de)服務體系，為各(ge)個國(guo)家的(de)消(xiao)費(fei)(fei)者、投資者提供更(geng)加廣泛的(de)消(xiao)費(fei)(fei)手段和消(xiao)費(fei)(fei)平(ping)臺。本(ben)文需要(yao)從跨境(jing)電(dian)商(shang)(shang)的(de)模式分類(lei)、現(xian)有(you)發(fa)展狀況(kuang)和存在的(de)問題(ti)與解決(jue)方案進(jin)行梳理(li)，我國(guo)跨界電(dian)商(shang)(shang)的(de)平(ping)臺需要(yao)突破現(xian)有(you)桎梏，才能迸(beng)發(fa)出更(geng)大的(de)活(huo)力與生機(ji)。

二、跨境電(dian)商貿易(yi)平臺發展歷程

從貿(mao)易(yi)和(he)(he)(he)(he)發(fa)(fa)(fa)展規(gui)(gui)模(mo)的(de)(de)(de)(de)(de)(de)(de)角度(du)分析，我(wo)(wo)國(guo)跨(kua)(kua)(kua)境(jing)電(dian)(dian)商(shang)(shang)(shang)經歷了從傳(chuan)統(tong)B2B（傳(chuan)統(tong)大(da)(da)宗貿(mao)易(yi)出(chu)口(kou)(kou)(kou)）到C2C（延伸到小額批(pi)發(fa)(fa)(fa)零售出(chu)口(kou)(kou)(kou)）再(zai)到以品牌(pai)直銷、平(ping)臺(tai)(tai)自(zi)營為主(zhu)的(de)(de)(de)(de)(de)(de)(de)進(jin)口(kou)(kou)(kou)（B2C）三個階段逐步發(fa)(fa)(fa)展的(de)(de)(de)(de)(de)(de)(de)過(guo)程。從調研(yan)(yan)可得(de)，在(zai)(zai)2000年(nian)初(chu)，我(wo)(wo)國(guo)就有了自(zi)主(zhu)的(de)(de)(de)(de)(de)(de)(de)跨(kua)(kua)(kua)界電(dian)(dian)商(shang)(shang)(shang)平(ping)臺(tai)(tai)，包括MIC、環(huan)球資源(yuan)網(wang)、阿里巴(ba)(ba)巴(ba)(ba)國(guo)際站等，這些平(ping)臺(tai)(tai)著(zhu)重與(yu)大(da)(da)宗出(chu)口(kou)(kou)(kou)貿(mao)易(yi)。跨(kua)(kua)(kua)境(jing)貿(mao)易(yi)網(wang)站先是通過(guo)相(xiang)應(ying)(ying)的(de)(de)(de)(de)(de)(de)(de)信息(xi)，買賣(mai)的(de)(de)(de)(de)(de)(de)(de)雙方通過(guo)網(wang)站找到可以合(he)作的(de)(de)(de)(de)(de)(de)(de)伙伴(ban)，之后進(jin)行后續的(de)(de)(de)(de)(de)(de)(de)合(he)同談判和(he)(he)(he)(he)簽訂，之后就回歸(gui)到傳(chuan)統(tong)的(de)(de)(de)(de)(de)(de)(de)國(guo)際貿(mao)易(yi)操(cao)作模(mo)式(shi)。在(zai)(zai)2004年(nian)之后，小額批(pi)發(fa)(fa)(fa)的(de)(de)(de)(de)(de)(de)(de)電(dian)(dian)商(shang)(shang)(shang)平(ping)臺(tai)(tai)應(ying)(ying)運而(er)(er)生，開啟了中(zhong)小買賣(mai)跨(kua)(kua)(kua)境(jing)出(chu)口(kou)(kou)(kou)的(de)(de)(de)(de)(de)(de)(de)新篇章。以敦煌(huang)網(wang)為代(dai)表，該平(ping)臺(tai)(tai)不僅提供信息(xi)，同時也支持物流服務和(he)(he)(he)(he)支付功(gong)能(neng)，并且取消(xiao)(xiao)了平(ping)臺(tai)(tai)的(de)(de)(de)(de)(de)(de)(de)使用(yong)年(nian)費(fei)(fei)，改(gai)為交易(yi)傭(yong)金(jin)，從而(er)(er)擴大(da)(da)了平(ping)臺(tai)(tai)的(de)(de)(de)(de)(de)(de)(de)推(tui)廣性，得(de)到了中(zhong)小賣(mai)家的(de)(de)(de)(de)(de)(de)(de)廣泛應(ying)(ying)用(yong)。近年(nian)來隨著(zhu)跨(kua)(kua)(kua)境(jing)電(dian)(dian)商(shang)(shang)(shang)貿(mao)易(yi)平(ping)臺(tai)(tai)的(de)(de)(de)(de)(de)(de)(de)多樣(yang)(yang)化發(fa)(fa)(fa)展，相(xiang)應(ying)(ying)的(de)(de)(de)(de)(de)(de)(de)關于(yu)跨(kua)(kua)(kua)境(jing)電(dian)(dian)商(shang)(shang)(shang)平(ping)臺(tai)(tai)運營方面的(de)(de)(de)(de)(de)(de)(de)調研(yan)(yan)和(he)(he)(he)(he)探究也在(zai)(zai)逐漸深入。隨著(zhu)我(wo)(wo)國(guo)跨(kua)(kua)(kua)境(jing)電(dian)(dian)商(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)貿(mao)易(yi)模(mo)式(shi)多樣(yang)(yang)化、復雜化，傳(chuan)統(tong)的(de)(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)業(ye)(ye)模(mo)式(shi)已經不再(zai)適合(he)運營的(de)(de)(de)(de)(de)(de)(de)要(yao)求(qiu)(qiu)和(he)(he)(he)(he)標準，為了滿足(zu)消(xiao)(xiao)費(fei)(fei)者多樣(yang)(yang)化的(de)(de)(de)(de)(de)(de)(de)需求(qiu)(qiu)，我(wo)(wo)國(guo)跨(kua)(kua)(kua)境(jing)電(dian)(dian)商(shang)(shang)(shang)企(qi)業(ye)(ye)應(ying)(ying)立(li)足(zu)于(yu)中(zhong)國(guo)國(guo)情，基于(yu)跨(kua)(kua)(kua)境(jing)電(dian)(dian)商(shang)(shang)(shang)發(fa)(fa)(fa)展的(de)(de)(de)(de)(de)(de)(de)市場環(huan)境(jing)，消(xiao)(xiao)費(fei)(fei)者的(de)(de)(de)(de)(de)(de)(de)消(xiao)(xiao)費(fei)(fei)習慣等，尋求(qiu)(qiu)適合(he)自(zi)身的(de)(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)業(ye)(ye)新模(mo)式(shi)。我(wo)(wo)國(guo)跨(kua)(kua)(kua)境(jing)電(dian)(dian)商(shang)(shang)(shang)發(fa)(fa)(fa)展中(zhong)的(de)(de)(de)(de)(de)(de)(de)問題主(zhu)要(yao)表現在(zai)(zai)資源(yuan)整合(he)不足(zu)、相(xiang)關政策不夠(gou)完(wan)善、交易(yi)支付存在(zai)(zai)風險、產品質量和(he)(he)(he)(he)貨源(yuan)難以保證、跨(kua)(kua)(kua)境(jing)物流服務時效差、成本高(gao)等問題。面對(dui)存在(zai)(zai)的(de)(de)(de)(de)(de)(de)(de)種(zhong)種(zhong)問題，跨(kua)(kua)(kua)界電(dian)(dian)商(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)平(ping)臺(tai)(tai)需要(yao)立(li)足(zu)現實，從實際情況分析考量，來進(jin)行新的(de)(de)(de)(de)(de)(de)(de)規(gui)(gui)章制度(du)的(de)(de)(de)(de)(de)(de)(de)建立(li)和(he)(he)(he)(he)商(shang)(shang)(shang)業(ye)(ye)模(mo)式(shi)的(de)(de)(de)(de)(de)(de)(de)創(chuang)新探討。

摘(zhai)要(yao)：伴隨(sui)著(zhu)(zhu)經濟全(quan)球化以(yi)(yi)及國(guo)(guo)際(ji)貿(mao)易(yi)(yi)的(de)(de)迅速(su)發(fa)(fa)(fa)展，我(wo)(wo)(wo)(wo)國(guo)(guo)出(chu)(chu)口(kou)貿(mao)易(yi)(yi)增長(chang)速(su)度也進一步(bu)加快，在國(guo)(guo)際(ji)市場(chang)上的(de)(de)地(di)位(wei)逐漸提高。與此同時，我(wo)(wo)(wo)(wo)國(guo)(guo)在世(shi)界市場(chang)經濟體系(xi)中(zhong)面臨的(de)(de)貿(mao)易(yi)(yi)競爭(zheng)也越來(lai)越激(ji)烈。改革開放以(yi)(yi)來(lai)，我(wo)(wo)(wo)(wo)國(guo)(guo)出(chu)(chu)口(kou)貿(mao)易(yi)(yi)發(fa)(fa)(fa)展迅速(su)，在對(dui)外貿(mao)易(yi)(yi)中(zhong)占據很(hen)大比(bi)重(zhong)，對(dui)于(yu)促(cu)進我(wo)(wo)(wo)(wo)國(guo)(guo)外貿(mao)企(qi)業產品的(de)(de)國(guo)(guo)際(ji)化發(fa)(fa)(fa)揮(hui)著(zhu)(zhu)不可(ke)替代的(de)(de)作用。21世(shi)紀，互聯(lian)網和信息技術高速(su)發(fa)(fa)(fa)展，帶動(dong)我(wo)(wo)(wo)(wo)國(guo)(guo)電(dian)(dian)子(zi)商(shang)(shang)務發(fa)(fa)(fa)展步(bu)入快車(che)道(dao)，占我(wo)(wo)(wo)(wo)國(guo)(guo)電(dian)(dian)子(zi)商(shang)(shang)務產業半(ban)壁(bi)江(jiang)山的(de)(de)跨境電(dian)(dian)商(shang)(shang)也受(shou)到格外重(zhong)視，其可(ke)以(yi)(yi)有效促(cu)進我(wo)(wo)(wo)(wo)國(guo)(guo)出(chu)(chu)口(kou)貿(mao)易(yi)(yi)發(fa)(fa)(fa)展。基于(yu)此，本文(wen)深入分析我(wo)(wo)(wo)(wo)國(guo)(guo)跨境電(dian)(dian)商(shang)(shang)的(de)(de)興起條件、原因及發(fa)(fa)(fa)展特(te)點，剖(pou)析我(wo)(wo)(wo)(wo)國(guo)(guo)出(chu)(chu)口(kou)貿(mao)易(yi)(yi)發(fa)(fa)(fa)展現狀(zhuang)，找出(chu)(chu)跨境電(dian)(dian)商(shang)(shang)在出(chu)(chu)口(kou)貿(mao)易(yi)(yi)中(zhong)存在的(de)(de)問題，進一步(bu)提出(chu)(chu)提升我(wo)(wo)(wo)(wo)國(guo)(guo)跨境電(dian)(dian)商(shang)(shang)對(dui)出(chu)(chu)口(kou)貿(mao)易(yi)(yi)促(cu)進作用的(de)(de)對(dui)策。

關鍵詞：跨境電商;出口貿易;問題(ti);對(dui)策

隨著互聯(lian)網在(zai)國(guo)(guo)際(ji)(ji)貿(mao)(mao)易(yi)(yi)(yi)中的(de)迅(xun)速應(ying)用(yong)和(he)普(pu)及(ji)(ji)，電子商(shang)務(wu)已經開始以(yi)其獨(du)特的(de)優勢在(zai)全(quan)球范(fan)圍內蓬勃發(fa)展，對國(guo)(guo)際(ji)(ji)貿(mao)(mao)易(yi)(yi)(yi)產(chan)生深遠影響(xiang)(xiang)。跨(kua)(kua)(kua)境電商(shang)改(gai)變了(le)國(guo)(guo)際(ji)(ji)貿(mao)(mao)易(yi)(yi)(yi)過程(cheng)(cheng)，發(fa)展了(le)第三(san)方交(jiao)易(yi)(yi)(yi)平臺，提高了(le)公司在(zai)國(guo)(guo)際(ji)(ji)貿(mao)(mao)易(yi)(yi)(yi)中的(de)競爭力(li)，節約了(le)交(jiao)易(yi)(yi)(yi)成本(ben)，在(zai)提高交(jiao)易(yi)(yi)(yi)效(xiao)率、促(cu)進我(wo)(wo)國(guo)(guo)出(chu)口貿(mao)(mao)易(yi)(yi)(yi)發(fa)展的(de)同(tong)時也創造更多(duo)就業機會，以(yi)互聯(lian)網為(wei)基礎的(de)跨(kua)(kua)(kua)境電商(shang)對出(chu)口貿(mao)(mao)易(yi)(yi)(yi)具有(you)極(ji)大促(cu)進作用(yong)。目前我(wo)(wo)國(guo)(guo)作為(wei)出(chu)口貿(mao)(mao)易(yi)(yi)(yi)大國(guo)(guo)，需要更多(duo)地(di)在(zai)跨(kua)(kua)(kua)境電商(shang)的(de)浪潮中抓住機遇迎接(jie)挑戰，充(chong)分利用(yong)跨(kua)(kua)(kua)境電商(shang)對我(wo)(wo)國(guo)(guo)出(chu)口貿(mao)(mao)易(yi)(yi)(yi)影響(xiang)(xiang)的(de)積極(ji)方面并避免其所帶(dai)來的(de)負面影響(xiang)(xiang)，針對我(wo)(wo)國(guo)(guo)外貿(mao)(mao)企(qi)業在(zai)跨(kua)(kua)(kua)境電商(shang)應(ying)用(yong)過程(cheng)(cheng)中存在(zai)的(de)問(wen)題采(cai)取適(shi)當措施，使跨(kua)(kua)(kua)境電商(shang)及(ji)(ji)時有(you)效(xiao)地(di)運用(yong)于(yu)出(chu)口貿(mao)(mao)易(yi)(yi)(yi)中，提升我(wo)(wo)國(guo)(guo)產(chan)品的(de)國(guo)(guo)際(ji)(ji)市場占比和(he)影響(xiang)(xiang)力(li)。

我(wo)國跨境電(dian)商興起的條件、原因及特點

（一(yi)(yi)(yi)(yi)(yi)(yi)）我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)興(xing)起的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)條件(jian)。伴隨(sui)著(zhu)(zhu)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)子信(xin)息技術(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)迅猛發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)和(he)(he)經(jing)濟全(quan)(quan)球(qiu)(qiu)化(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)進(jin)(jin)(jin)一(yi)(yi)(yi)(yi)(yi)(yi)步深入，電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務在(zai)(zai)(zai)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)往來(lai)(lai)中(zhong)(zhong)(zhong)(zhong)扮演著(zhu)(zhu)越(yue)(yue)(yue)來(lai)(lai)越(yue)(yue)(yue)重(zhong)(zhong)(zhong)要(yao)(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)角色，逐(zhu)漸成(cheng)(cheng)為(wei)(wei)(wei)(wei)(wei)(wei)我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)對(dui)(dui)(dui)(dui)外(wai)(wai)(wai)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)(zhu)(zhu)流(liu)形式(shi)。2014年(nian)7月，全(quan)(quan)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)海關(guan)(guan)(guan)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務服務平臺的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)啟用(yong)，成(cheng)(cheng)為(wei)(wei)(wei)(wei)(wei)(wei)我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)進(jin)(jin)(jin)入新(xin)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)階段(duan)(duan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)里程(cheng)(cheng)碑。同(tong)(tong)時，海關(guan)(guan)(guan)總(zong)(zong)署了(le)(le)(le)一(yi)(yi)(yi)(yi)(yi)(yi)系列(lie)文(wen)件(jian)，對(dui)(dui)(dui)(dui)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)模(mo)式(shi)進(jin)(jin)(jin)行總(zong)(zong)結，明確了(le)(le)(le)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)合(he)法(fa)地(di)(di)(di)位(wei)，并從(cong)(cong)(cong)(cong)海關(guan)(guan)(guan)自(zi)身的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)角度(du)(du)提(ti)(ti)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)了(le)(le)(le)一(yi)(yi)(yi)(yi)(yi)(yi)系列(lie)有(you)(you)利于(yu)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)措施，這(zhe)標志著(zhu)(zhu)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)從(cong)(cong)(cong)(cong)點(dian)(dian)走向(xiang)面(mian)，邁入新(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)階段(duan)(duan)。另外(wai)(wai)(wai)，國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)推出(chu)(chu)(chu)(chu)(chu)(chu)(chu)一(yi)(yi)(yi)(yi)(yi)(yi)系列(lie)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)政(zheng)策(ce)并在(zai)(zai)(zai)全(quan)(quan)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)推廣(guang)(guang)。跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)在(zai)(zai)(zai)迅猛發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)同(tong)(tong)時，也對(dui)(dui)(dui)(dui)交易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)流(liu)程(cheng)(cheng)各個環(huan)節提(ti)(ti)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)了(le)(le)(le)更(geng)(geng)高(gao)要(yao)(yao)(yao)求(qiu)(qiu)(qiu)。更(geng)(geng)好地(di)(di)(di)服務顧(gu)客(ke)，讓(rang)客(ke)戶買(mai)到(dao)(dao)質(zhi)優(you)價(jia)廉的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)和(he)(he)服務成(cheng)(cheng)為(wei)(wei)(wei)(wei)(wei)(wei)廣(guang)(guang)大(da)(da)(da)(da)(da)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)所(suo)關(guan)(guan)(guan)注的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)焦點(dian)(dian)。我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)示范區(qu)首先在(zai)(zai)(zai)以(yi)上(shang)(shang)(shang)(shang)海為(wei)(wei)(wei)(wei)(wei)(wei)首的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)內(nei)五所(suo)大(da)(da)(da)(da)(da)城市(shi)(shi)(shi)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)開(kai)(kai)，從(cong)(cong)(cong)(cong)張(zhang)薇（鄭州信(xin)息科(ke)技職(zhi)業(ye)(ye)(ye)學(xue)院工(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)管理(li)學(xue)院鄭州450046）中(zhong)(zhong)(zhong)(zhong)圖(tu)(tu)分(fen)類(lei)號：F746.1文(wen)獻(xian)標識(shi)碼(ma)：A試(shi)點(dian)(dian)城市(shi)(shi)(shi)初期情況(kuang)來(lai)(lai)看，大(da)(da)(da)(da)(da)多(duo)(duo)數企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)參與積(ji)極(ji)性(xing)(xing)較(jiao)高(gao)，同(tong)(tong)時從(cong)(cong)(cong)(cong)其他城市(shi)(shi)(shi)也在(zai)(zai)(zai)積(ji)極(ji)申請試(shi)點(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)現象，可(ke)以(yi)預見隨(sui)著(zhu)(zhu)試(shi)點(dian)(dian)城市(shi)(shi)(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)全(quan)(quan)面(mian)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)開(kai)(kai)，我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)將(jiang)(jiang)(jiang)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)臺一(yi)(yi)(yi)(yi)(yi)(yi)系列(lie)配套政(zheng)策(ce)以(yi)服務跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)，為(wei)(wei)(wei)(wei)(wei)(wei)其創(chuang)造(zao)(zao)良好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)環(huan)境(jing)(jing)(jing)(jing)(jing)(jing)，全(quan)(quan)面(mian)推進(jin)(jin)(jin)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)。（二）我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)興(xing)起的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)原因。中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)是世(shi)界(jie)(jie)制(zhi)造(zao)(zao)工(gong)廠，而(er)中(zhong)(zhong)(zhong)(zhong)小企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)在(zai)(zai)(zai)這(zhe)個制(zhi)造(zao)(zao)群體中(zhong)(zhong)(zhong)(zhong)占(zhan)(zhan)據了(le)(le)(le)大(da)(da)(da)(da)(da)部(bu)(bu)分(fen)領域(yu)，對(dui)(dui)(dui)(dui)于(yu)我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)對(dui)(dui)(dui)(dui)外(wai)(wai)(wai)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)起著(zhu)(zhu)舉(ju)足輕(qing)重(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)作用(yong)。隨(sui)著(zhu)(zhu)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務被列(lie)入戰略性(xing)(xing)新(xin)興(xing)產(chan)(chan)(chan)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)部(bu)(bu)分(fen)，電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務將(jiang)(jiang)(jiang)成(cheng)(cheng)為(wei)(wei)(wei)(wei)(wei)(wei)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)下(xia)一(yi)(yi)(yi)(yi)(yi)(yi)階段(duan)(duan)信(xin)息化(hua)和(he)(he)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)業(ye)(ye)(ye)化(hua)建設重(zhong)(zhong)(zhong)點(dian)(dian)，在(zai)(zai)(zai)此(ci)宏觀(guan)環(huan)境(jing)(jing)(jing)(jing)(jing)(jing)下(xia)，中(zhong)(zhong)(zhong)(zhong)小企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)問題受到(dao)(dao)格外(wai)(wai)(wai)關(guan)(guan)(guan)注。隨(sui)著(zhu)(zhu)全(quan)(quan)球(qiu)(qiu)經(jing)濟的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)快速(su)(su)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)，人(ren)民生活水平進(jin)(jin)(jin)一(yi)(yi)(yi)(yi)(yi)(yi)步提(ti)(ti)高(gao)，生活需求(qiu)(qiu)(qiu)也有(you)(you)了(le)(le)(le)很(hen)大(da)(da)(da)(da)(da)程(cheng)(cheng)度(du)(du)改變，逐(zhu)步體現個性(xing)(xing)化(hua)需求(qiu)(qiu)(qiu)。傳統的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)單一(yi)(yi)(yi)(yi)(yi)(yi)大(da)(da)(da)(da)(da)批(pi)量(liang)規模(mo)交易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)已經(jing)不(bu)能(neng)(neng)滿足外(wai)(wai)(wai)貿(mao)(mao)(mao)(mao)(mao)(mao)要(yao)(yao)(yao)求(qiu)(qiu)(qiu)，小批(pi)量(liang)與定制(zhi)化(hua)交易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)將(jiang)(jiang)(jiang)成(cheng)(cheng)為(wei)(wei)(wei)(wei)(wei)(wei)外(wai)(wai)(wai)貿(mao)(mao)(mao)(mao)(mao)(mao)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)趨勢(shi)(shi)(shi)(shi)，這(zhe)給(gei)中(zhong)(zhong)(zhong)(zhong)小型企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)帶來(lai)(lai)巨大(da)(da)(da)(da)(da)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)空(kong)間(jian)(jian)。傳統外(wai)(wai)(wai)貿(mao)(mao)(mao)(mao)(mao)(mao)模(mo)式(shi)不(bu)僅存(cun)在(zai)(zai)(zai)較(jiao)高(gao)風險(xian)，而(er)且還(huan)限(xian)制(zhi)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)內(nei)中(zhong)(zhong)(zhong)(zhong)小企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)進(jin)(jin)(jin)一(yi)(yi)(yi)(yi)(yi)(yi)步發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)。因此(ci)，淘汰傳統模(mo)式(shi)，發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)成(cheng)(cheng)為(wei)(wei)(wei)(wei)(wei)(wei)外(wai)(wai)(wai)貿(mao)(mao)(mao)(mao)(mao)(mao)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)必(bi)然(ran)趨勢(shi)(shi)(shi)(shi)。（三(san)）我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)特點(dian)(dian)。跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)占(zhan)(zhan)據主(zhu)(zhu)(zhu)要(yao)(yao)(yao)市(shi)(shi)(shi)場(chang)份(fen)(fen)額(e)(e)(e)(e)。在(zai)(zai)(zai)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)際貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)中(zhong)(zhong)(zhong)(zhong)，人(ren)民幣匯(hui)率相(xiang)(xiang)對(dui)(dui)(dui)(dui)較(jiao)低，使(shi)中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)價(jia)格相(xiang)(xiang)對(dui)(dui)(dui)(dui)比(bi)(bi)(bi)較(jiao)便宜，國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)外(wai)(wai)(wai)許多(duo)(duo)顧(gu)客(ke)善于(yu)利用(yong)網絡(luo)在(zai)(zai)(zai)中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)采購價(jia)格低廉的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)，使(shi)得(de)(de)我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)占(zhan)(zhan)據主(zhu)(zhu)(zhu)要(yao)(yao)(yao)市(shi)(shi)(shi)場(chang)份(fen)(fen)額(e)(e)(e)(e)。近年(nian)來(lai)(lai)，隨(sui)著(zhu)(zhu)經(jing)濟全(quan)(quan)球(qiu)(qiu)化(hua)步伐的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)加(jia)快，全(quan)(quan)球(qiu)(qiu)居民生活水平大(da)(da)(da)(da)(da)幅度(du)(du)提(ti)(ti)高(gao)，帶動(dong)外(wai)(wai)(wai)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)居民對(dui)(dui)(dui)(dui)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)內(nei)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)需求(qiu)(qiu)(qiu)，從(cong)(cong)(cong)(cong)而(er)使(shi)得(de)(de)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)增(zeng)(zeng)速(su)(su)越(yue)(yue)(yue)來(lai)(lai)越(yue)(yue)(yue)快。國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)政(zheng)策(ce)對(dui)(dui)(dui)(dui)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)起到(dao)(dao)重(zhong)(zhong)(zhong)要(yao)(yao)(yao)推動(dong)作用(yong)。隨(sui)著(zhu)(zhu)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)由試(shi)點(dian)(dian)到(dao)(dao)全(quan)(quan)面(mian)開(kai)(kai)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)，國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)相(xiang)(xiang)關(guan)(guan)(guan)部(bu)(bu)門(men)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)臺一(yi)(yi)(yi)(yi)(yi)(yi)系列(lie)政(zheng)策(ce)，為(wei)(wei)(wei)(wei)(wei)(wei)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)創(chuang)造(zao)(zao)了(le)(le)(le)優(you)越(yue)(yue)(yue)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)際和(he)(he)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)內(nei)環(huan)境(jing)(jing)(jing)(jing)(jing)(jing)。通過(guo)(guo)簡(jian)化(hua)通關(guan)(guan)(guan)程(cheng)(cheng)序(xu)，縮短跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)物流(liu)送貨(huo)時間(jian)(jian)，降(jiang)(jiang)低各種商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)質(zhi)量(liang)監測費(fei)(fei)用(yong)，從(cong)(cong)(cong)(cong)而(er)提(ti)(ti)高(gao)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)盈利能(neng)(neng)力(li)(li)(li)。同(tong)(tong)時，近年(nian)來(lai)(lai)一(yi)(yi)(yi)(yi)(yi)(yi)系列(lie)自(zi)貿(mao)(mao)(mao)(mao)(mao)(mao)區(qu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)建立及(ji)(ji)相(xiang)(xiang)關(guan)(guan)(guan)法(fa)律政(zheng)策(ce)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)健全(quan)(quan)，很(hen)好地(di)(di)(di)推動(dong)了(le)(le)(le)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)。跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)為(wei)(wei)(wei)(wei)(wei)(wei)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)打造(zao)(zao)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)際品(pin)(pin)(pin)(pin)(pin)(pin)牌提(ti)(ti)供新(xin)機會。品(pin)(pin)(pin)(pin)(pin)(pin)牌是一(yi)(yi)(yi)(yi)(yi)(yi)個企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)競爭力(li)(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)靈魂，在(zai)(zai)(zai)互聯網時代亦(yi)是如(ru)(ru)此(ci)。全(quan)(quan)球(qiu)(qiu)顧(gu)客(ke)選擇商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)在(zai)(zai)(zai)很(hen)大(da)(da)(da)(da)(da)程(cheng)(cheng)度(du)(du)上(shang)(shang)(shang)(shang)取(qu)決(jue)于(yu)品(pin)(pin)(pin)(pin)(pin)(pin)牌。當前，我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)許多(duo)(duo)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)生產(chan)(chan)(chan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)質(zhi)優(you)價(jia)廉，但(dan)是國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)外(wai)(wai)(wai)顧(gu)客(ke)無法(fa)得(de)(de)知。跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)可(ke)以(yi)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)越(yue)(yue)(yue)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)與國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)之(zhi)間(jian)(jian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)界(jie)(jie)限(xian)，讓(rang)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)外(wai)(wai)(wai)顧(gu)客(ke)消費(fei)(fei)質(zhi)優(you)價(jia)廉的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)，從(cong)(cong)(cong)(cong)而(er)擴大(da)(da)(da)(da)(da)中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)和(he)(he)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)知名(ming)(ming)(ming)度(du)(du)，在(zai)(zai)(zai)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)際上(shang)(shang)(shang)(shang)塑造(zao)(zao)中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)品(pin)(pin)(pin)(pin)(pin)(pin)牌，為(wei)(wei)(wei)(wei)(wei)(wei)廣(guang)(guang)大(da)(da)(da)(da)(da)中(zhong)(zhong)(zhong)(zhong)小型跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)提(ti)(ti)供了(le)(le)(le)廣(guang)(guang)闊空(kong)間(jian)(jian)，創(chuang)造(zao)(zao)更(geng)(geng)多(duo)(duo)在(zai)(zai)(zai)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)際市(shi)(shi)(shi)場(chang)上(shang)(shang)(shang)(shang)具(ju)(ju)有(you)(you)競爭力(li)(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)品(pin)(pin)(pin)(pin)(pin)(pin)牌。同(tong)(tong)時，跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)能(neng)(neng)夠較(jiao)好解(jie)決(jue)傳統交易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)中(zhong)(zhong)(zhong)(zhong)存(cun)在(zai)(zai)(zai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)問題，能(neng)(neng)夠有(you)(you)效促(cu)(cu)進(jin)(jin)(jin)我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)創(chuang)新(xin)自(zi)主(zhu)(zhu)(zhu)品(pin)(pin)(pin)(pin)(pin)(pin)牌，從(cong)(cong)(cong)(cong)而(er)促(cu)(cu)進(jin)(jin)(jin)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)。中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)作為(wei)(wei)(wei)(wei)(wei)(wei)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)新(xin)興(xing)市(shi)(shi)(shi)場(chang)，發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)潛力(li)(li)(li)巨大(da)(da)(da)(da)(da)。現階段(duan)(duan)，中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)在(zai)(zai)(zai)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)行業(ye)(ye)(ye)做的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)還(huan)遠遠不(bu)夠，在(zai)(zai)(zai)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)方面(mian)還(huan)有(you)(you)很(hen)大(da)(da)(da)(da)(da)提(ti)(ti)升空(kong)間(jian)(jian)，美國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)才是現今全(quan)(quan)球(qiu)(qiu)最大(da)(da)(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)市(shi)(shi)(shi)場(chang)。眾所(suo)周(zhou)知，中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)和(he)(he)印度(du)(du)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)人(ren)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)占(zhan)(zhan)世(shi)界(jie)(jie)人(ren)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)比(bi)(bi)(bi)重(zhong)(zhong)(zhong)很(hen)大(da)(da)(da)(da)(da)，中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)又是世(shi)界(jie)(jie)上(shang)(shang)(shang)(shang)人(ren)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)最多(duo)(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)，印度(du)(du)人(ren)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)僅次于(yu)中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)。以(yi)中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)和(he)(he)印度(du)(du)為(wei)(wei)(wei)(wei)(wei)(wei)代表(biao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)亞洲國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)人(ren)民蘊藏著(zhu)(zhu)巨大(da)(da)(da)(da)(da)消費(fei)(fei)潛力(li)(li)(li)，成(cheng)(cheng)為(wei)(wei)(wei)(wei)(wei)(wei)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)(zhu)(zhu)要(yao)(yao)(yao)驅動(dong)力(li)(li)(li)。同(tong)(tong)時，中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)作為(wei)(wei)(wei)(wei)(wei)(wei)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新(xin)興(xing)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)，存(cun)在(zai)(zai)(zai)相(xiang)(xiang)當大(da)(da)(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)購買(mai)力(li)(li)(li)，將(jiang)(jiang)(jiang)驅動(dong)全(quan)(quan)球(qiu)(qiu)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)進(jin)(jin)(jin)一(yi)(yi)(yi)(yi)(yi)(yi)步增(zeng)(zeng)長(chang)。我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)現狀伴隨(sui)著(zhu)(zhu)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)在(zai)(zai)(zai)我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)進(jin)(jin)(jin)一(yi)(yi)(yi)(yi)(yi)(yi)步發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)，商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)交易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)特征出(chu)(chu)(chu)(chu)(chu)(chu)(chu)現了(le)(le)(le)很(hen)大(da)(da)(da)(da)(da)變化(hua)。商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)通過(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)給(gei)全(quan)(quan)球(qiu)(qiu)其他國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家(jia)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)消費(fei)(fei)者，能(neng)(neng)夠有(you)(you)效降(jiang)(jiang)低傳統出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)成(cheng)(cheng)本，從(cong)(cong)(cong)(cong)而(er)促(cu)(cu)進(jin)(jin)(jin)我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)對(dui)(dui)(dui)(dui)外(wai)(wai)(wai)流(liu)通，進(jin)(jin)(jin)而(er)促(cu)(cu)進(jin)(jin)(jin)我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)。隨(sui)著(zhu)(zhu)經(jing)濟的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)，在(zai)(zai)(zai)進(jin)(jin)(jin)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)業(ye)(ye)(ye)務迅速(su)(su)增(zeng)(zeng)長(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)同(tong)(tong)時，出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)業(ye)(ye)(ye)務仍是中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)(zhu)(zhu)流(liu)。2008-2018年(nian)我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)進(jin)(jin)(jin)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)額(e)(e)(e)(e)及(ji)(ji)世(shi)界(jie)(jie)排(pai)名(ming)(ming)(ming)如(ru)(ru)表(biao)1所(suo)示。由表(biao)1可(ke)以(yi)看出(chu)(chu)(chu)(chu)(chu)(chu)(chu)，2008-2018年(nian)，我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)進(jin)(jin)(jin)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)總(zong)(zong)額(e)(e)(e)(e)總(zong)(zong)體呈現逐(zhu)漸上(shang)(shang)(shang)(shang)升趨勢(shi)(shi)(shi)(shi)，2009年(nian)受金融危機的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)影(ying)響，進(jin)(jin)(jin)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)額(e)(e)(e)(e)均(jun)在(zai)(zai)(zai)一(yi)(yi)(yi)(yi)(yi)(yi)定程(cheng)(cheng)度(du)(du)上(shang)(shang)(shang)(shang)有(you)(you)所(suo)下(xia)降(jiang)(jiang)。從(cong)(cong)(cong)(cong)世(shi)界(jie)(jie)排(pai)名(ming)(ming)(ming)角度(du)(du)來(lai)(lai)看，我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)進(jin)(jin)(jin)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)總(zong)(zong)額(e)(e)(e)(e)始(shi)終排(pai)在(zai)(zai)(zai)前列(lie)，特別(bie)是近幾年(nian)，幾乎(hu)都是占(zhan)(zhan)據首位(wei)。從(cong)(cong)(cong)(cong)進(jin)(jin)(jin)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)結構來(lai)(lai)看，2008-2018年(nian)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)總(zong)(zong)額(e)(e)(e)(e)始(shi)終大(da)(da)(da)(da)(da)于(yu)進(jin)(jin)(jin)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)總(zong)(zong)額(e)(e)(e)(e)，處于(yu)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)順差地(di)(di)(di)位(wei)，進(jin)(jin)(jin)一(yi)(yi)(yi)(yi)(yi)(yi)步說明我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)在(zai)(zai)(zai)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)結構中(zhong)(zhong)(zhong)(zhong)占(zhan)(zhan)據主(zhu)(zhu)(zhu)要(yao)(yao)(yao)地(di)(di)(di)位(wei)，對(dui)(dui)(dui)(dui)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)總(zong)(zong)額(e)(e)(e)(e)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)貢(gong)獻(xian)程(cheng)(cheng)度(du)(du)較(jiao)大(da)(da)(da)(da)(da)。基于(yu)此(ci)，研究(jiu)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)對(dui)(dui)(dui)(dui)我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)影(ying)響具(ju)(ju)有(you)(you)極(ji)強實踐意義，對(dui)(dui)(dui)(dui)于(yu)提(ti)(ti)升我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)在(zai)(zai)(zai)全(quan)(quan)球(qiu)(qiu)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)市(shi)(shi)(shi)場(chang)中(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)地(di)(di)(di)位(wei)具(ju)(ju)有(you)(you)積(ji)極(ji)意義。為(wei)(wei)(wei)(wei)(wei)(wei)了(le)(le)(le)更(geng)(geng)好地(di)(di)(di)研究(jiu)我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)現狀及(ji)(ji)趨勢(shi)(shi)(shi)(shi)，本文(wen)繪(hui)制(zhi)2008-2018年(nian)我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)變化(hua)折線圖(tu)(tu)，如(ru)(ru)圖(tu)(tu)1所(suo)示。從(cong)(cong)(cong)(cong)圖(tu)(tu)1可(ke)以(yi)看出(chu)(chu)(chu)(chu)(chu)(chu)(chu)，我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)發(fa)(fa)(fa)(fa)(fa)(fa)生額(e)(e)(e)(e)自(zi)2009年(nian)開(kai)(kai)始(shi)穩(wen)步增(zeng)(zeng)長(chang)，雖然(ran)在(zai)(zai)(zai)個別(bie)年(nian)份(fen)(fen)略微下(xia)降(jiang)(jiang)，但(dan)總(zong)(zong)體上(shang)(shang)(shang)(shang)呈現不(bu)斷上(shang)(shang)(shang)(shang)升趨勢(shi)(shi)(shi)(shi)，2009年(nian)受2008年(nian)全(quan)(quan)球(qiu)(qiu)金融危機的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)影(ying)響，出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)額(e)(e)(e)(e)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)現了(le)(le)(le)一(yi)(yi)(yi)(yi)(yi)(yi)定幅度(du)(du)下(xia)跌(die)。2016-2018年(nian)來(lai)(lai)，我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)增(zeng)(zeng)長(chang)速(su)(su)度(du)(du)加(jia)快，這(zhe)與我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)跨(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)(kua)境(jing)(jing)(jing)(jing)(jing)(jing)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)飛速(su)(su)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)有(you)(you)很(hen)大(da)(da)(da)(da)(da)關(guan)(guan)(guan)系。通過(guo)(guo)查閱相(xiang)(xiang)關(guan)(guan)(guan)資(zi)料得(de)(de)知，我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)種類(lei)和(he)(he)交易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)方式(shi)將(jiang)(jiang)(jiang)更(geng)(geng)趨多(duo)(duo)樣化(hua)，出(chu)(chu)(chu)(chu)(chu)(chu)(chu)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)逐(zhu)漸由小件(jian)向(xiang)大(da)(da)(da)(da)(da)中(zhong)(zhong)(zhong)(zhong)型產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)過(guo)(guo)渡。總(zong)(zong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)來(lai)(lai)看，我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)狀況(kuang)及(ji)(ji)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)前景都比(bi)(bi)(bi)較(jiao)樂觀(guan)，出(chu)(chu)(chu)(chu)(chu)(chu)(chu)口(kou)(kou)(kou)(kou)(kou)(kou)(kou)貿(mao)(mao)(mao)(mao)(mao)(mao)易(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)(yi)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)趨勢(shi)(shi)(shi)(shi)較(jiao)好。

跨境電商在(zai)(zai)出(chu)口(kou)貿易中存在(zai)(zai)的問題