導語：保險學實踐教學論文(wen)一文(wen)來源于網(wang)友(you)上傳，不代(dai)表本站觀點，若(ruo)需要原創文(wen)章可(ke)咨詢客服(fu)老師，歡迎參考。

摘要：近幾年大學生微(wei)(wei)營銷人(ren)數(shu)在不斷增(zeng)長，微(wei)(wei)營銷市(shi)場發(fa)展迅速的(de)同(tong)時也(ye)存(cun)在諸多問題，如：專業(ye)性不強(qiang)、設計不到位、目標(biao)群體混(hun)亂等。在實踐教(jiao)(jiao)學中(zhong)依(yi)托校企合作平臺將師徒制與微(wei)(wei)營銷緊密(mi)結合，讓微(wei)(wei)營銷更專業(ye)、更規范、更細化。這種(zhong)實踐教(jiao)(jiao)學形式不但能豐富(fu)教(jiao)(jiao)學內容、提高教(jiao)(jiao)學效果、還(huan)能培養學生的(de)人(ren)際(ji)溝(gou)通(tong)能力、創(chuang)新(xin)創(chuang)業(ye)能力和實務操作能力。

關鍵詞：師徒制；保險學；微營銷

一、新時期師徒制在保險學實踐教學中的具體運用

（一(yi)(yi)(yi)）師(shi)徒制(zhi)的(de)(de)(de)(de)(de)內涵。“師(shi)徒制(zhi)”，即一(yi)(yi)(yi)種(zhong)(zhong)通過多(duo)(duo)視角把(ba)握實(shi)(shi)(shi)(shi)踐(jian)內涵，確立(li)(li)(li)(li)實(shi)(shi)(shi)(shi)踐(jian)教(jiao)(jiao)(jiao)(jiao)學在(zai)(zai)人(ren)(ren)(ren)(ren)(ren)(ren)才(cai)培(pei)(pei)養中(zhong)的(de)(de)(de)(de)(de)重要(yao)地(di)位，并(bing)貫穿(chuan)于人(ren)(ren)(ren)(ren)(ren)(ren)才(cai)培(pei)(pei)養的(de)(de)(de)(de)(de)全過程。高(gao)校在(zai)(zai)人(ren)(ren)(ren)(ren)(ren)(ren)才(cai)培(pei)(pei)養過程中(zhong)應進(jin)一(yi)(yi)(yi)步(bu)加強校企(qi)(qi)合(he)(he)作(zuo)，拓展校外(wai)實(shi)(shi)(shi)(shi)訓(xun)，充分利(li)用(yong)各種(zhong)(zhong)人(ren)(ren)(ren)(ren)(ren)(ren)脈資源聯系企(qi)(qi)業(ye)(ye)(ye)，與其建(jian)立(li)(li)(li)(li)長期(qi)穩(wen)定、具(ju)有(you)實(shi)(shi)(shi)(shi)際內涵的(de)(de)(de)(de)(de)校企(qi)(qi)合(he)(he)作(zuo)關系，由雙方(fang)共同(tong)(tong)(tong)組建(jian)具(ju)有(you)較好(hao)實(shi)(shi)(shi)(shi)習(xi)(xi)實(shi)(shi)(shi)(shi)踐(jian)鍛(duan)煉價值(zhi)的(de)(de)(de)(de)(de)校外(wai)實(shi)(shi)(shi)(shi)習(xi)(xi)實(shi)(shi)(shi)(shi)訓(xun)基地(di)，同(tong)(tong)(tong)時選出(chu)優秀(xiu)的(de)(de)(de)(de)(de)專業(ye)(ye)(ye)人(ren)(ren)(ren)(ren)(ren)(ren)員(yuan)帶(dai)領學生熟悉保(bao)險(xian)(xian)業(ye)(ye)(ye)務，讓學生有(you)良(liang)好(hao)的(de)(de)(de)(de)(de)平(ping)(ping)臺(tai)開(kai)展實(shi)(shi)(shi)(shi)習(xi)(xi)實(shi)(shi)(shi)(shi)踐(jian)活動(dong)(dong)的(de)(de)(de)(de)(de)一(yi)(yi)(yi)種(zhong)(zhong)新(xin)(xin)型的(de)(de)(de)(de)(de)保(bao)險(xian)(xian)實(shi)(shi)(shi)(shi)踐(jian)教(jiao)(jiao)(jiao)(jiao)學方(fang)法。這(zhe)(zhe)種(zhong)(zhong)新(xin)(xin)式(shi)的(de)(de)(de)(de)(de)實(shi)(shi)(shi)(shi)踐(jian)教(jiao)(jiao)(jiao)(jiao)學方(fang)法在(zai)(zai)保(bao)險(xian)(xian)實(shi)(shi)(shi)(shi)踐(jian)教(jiao)(jiao)(jiao)(jiao)學方(fang)面是一(yi)(yi)(yi)種(zhong)(zhong)勇敢(gan)的(de)(de)(de)(de)(de)創新(xin)(xin)和(he)嘗(chang)試，立(li)(li)(li)(li)足(zu)于保(bao)險(xian)(xian)學教(jiao)(jiao)(jiao)(jiao)學的(de)(de)(de)(de)(de)本(ben)質和(he)實(shi)(shi)(shi)(shi)踐(jian)基礎上(shang)(shang)(shang)，結合(he)(he)市場對人(ren)(ren)(ren)(ren)(ren)(ren)才(cai)需求的(de)(de)(de)(de)(de)情(qing)(qing)況，在(zai)(zai)保(bao)險(xian)(xian)學專業(ye)(ye)(ye)培(pei)(pei)養目(mu)標定位不(bu)夠準確，忽(hu)視專業(ye)(ye)(ye)技能(neng)、實(shi)(shi)(shi)(shi)踐(jian)教(jiao)(jiao)(jiao)(jiao)學環(huan)(huan)節等種(zhong)(zhong)種(zhong)(zhong)問題(ti)上(shang)(shang)(shang)進(jin)行了一(yi)(yi)(yi)次大(da)膽(dan)的(de)(de)(de)(de)(de)翻新(xin)(xin)，從(cong)教(jiao)(jiao)(jiao)(jiao)學方(fang)法和(he)體(ti)制(zhi)上(shang)(shang)(shang)解決了以上(shang)(shang)(shang)問題(ti)。（二）大(da)學生微(wei)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)團隊(dui)(dui)的(de)(de)(de)(de)(de)建(jian)立(li)(li)(li)(li)。1.“傳統(tong)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)”與“微(wei)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)”（1）傳統(tong)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)的(de)(de)(de)(de)(de)瓶頸：任何企(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)過程都離不(bu)開(kai)宣傳、廣告和(he)促銷(xiao)(xiao)(xiao)(xiao)(xiao)環(huan)(huan)節，雖然效(xiao)果直接，但成(cheng)本(ben)隨之增加。就(jiu)像一(yi)(yi)(yi)個(ge)黑洞，無情(qing)(qing)地(di)吞噬(shi)著企(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)資金，卻(que)讓企(qi)(qi)業(ye)(ye)(ye)欲(yu)罷不(bu)能(neng)。隨著企(qi)(qi)業(ye)(ye)(ye)競爭的(de)(de)(de)(de)(de)加劇，所(suo)有(you)企(qi)(qi)業(ye)(ye)(ye)都在(zai)(zai)擴大(da)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)力度，可市場份額卻(que)增加不(bu)多(duo)(duo)，傳統(tong)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)正(zheng)如一(yi)(yi)(yi)個(ge)燒錢的(de)(de)(de)(de)(de)游戲走(zou)向不(bu)歸路(lu)。（2）微(wei)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)的(de)(de)(de)(de)(de)優勢：新(xin)(xin)時期(qi)人(ren)(ren)(ren)(ren)(ren)(ren)們“碎(sui)片化(hua)(hua)”的(de)(de)(de)(de)(de)生活方(fang)式(shi)正(zheng)需要(yao)一(yi)(yi)(yi)種(zhong)(zhong)多(duo)(duo)元化(hua)(hua)的(de)(de)(de)(de)(de)“碎(sui)片化(hua)(hua)傳播”，微(wei)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)剛好(hao)能(neng)實(shi)(shi)(shi)(shi)現這(zhe)(zhe)個(ge)功能(neng)。微(wei)用(yong)戶以年輕、高(gao)學歷(li)的(de)(de)(de)(de)(de)職業(ye)(ye)(ye)人(ren)(ren)(ren)(ren)(ren)(ren)群為主，他們更(geng)愿意(yi)運用(yong)互(hu)聯網向外(wai)傳播自己(ji)的(de)(de)(de)(de)(de)觀點，喜歡(huan)分享，渴望得(de)到(dao)(dao)別人(ren)(ren)(ren)(ren)(ren)(ren)的(de)(de)(de)(de)(de)認同(tong)(tong)(tong)。這(zhe)(zhe)種(zhong)(zhong)“實(shi)(shi)(shi)(shi)時性”特(te)征，可以讓大(da)眾群體(ti)直接參與并(bing)帶(dai)動(dong)(dong)各自的(de)(de)(de)(de)(de)朋友圈參與互(hu)動(dong)(dong)，這(zhe)(zhe)時企(qi)(qi)業(ye)(ye)(ye)就(jiu)可以把(ba)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)元素滲(shen)透其中(zhong)，再(zai)加上(shang)(shang)(shang)專業(ye)(ye)(ye)化(hua)(hua)運作(zuo)，微(wei)平(ping)(ping)臺(tai)可以幫助企(qi)(qi)業(ye)(ye)(ye)進(jin)行傳播，必然能(neng)達到(dao)(dao)很好(hao)的(de)(de)(de)(de)(de)傳播效(xiao)果。2.微(wei)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)團隊(dui)(dui)的(de)(de)(de)(de)(de)建(jian)立(li)(li)(li)(li)保(bao)險(xian)(xian)微(wei)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)團隊(dui)(dui)的(de)(de)(de)(de)(de)建(jian)立(li)(li)(li)(li)不(bu)同(tong)(tong)(tong)于其他行業(ye)(ye)(ye)團隊(dui)(dui)的(de)(de)(de)(de)(de)建(jian)立(li)(li)(li)(li)，要(yao)真正(zheng)參與保(bao)險(xian)(xian)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)實(shi)(shi)(shi)(shi)踐(jian)活動(dong)(dong)，了解保(bao)險(xian)(xian)公司(si)(si)制(zhi)度及各項經營(ying)管理內容(rong)，需要(yao)深入到(dao)(dao)公司(si)(si)內部。所(suo)以，可以通過校企(qi)(qi)合(he)(he)作(zuo)平(ping)(ping)臺(tai)，由老(lao)師(shi)帶(dai)領大(da)家共同(tong)(tong)(tong)參與保(bao)險(xian)(xian)公司(si)(si)組織的(de)(de)(de)(de)(de)崗前(qian)培(pei)(pei)訓(xun)、職前(qian)培(pei)(pei)訓(xun)，然后(hou)(hou)順利(li)通過考(kao)核后(hou)(hou)獲(huo)得(de)工號，成(cheng)立(li)(li)(li)(li)“校園(yuan)保(bao)險(xian)(xian)微(wei)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)團隊(dui)(dui)”，利(li)用(yong)公司(si)(si)提供(gong)的(de)(de)(de)(de)(de)多(duo)(duo)款APP，采取線(xian)上(shang)(shang)(shang)線(xian)下結合(he)(he)的(de)(de)(de)(de)(de)方(fang)式(shi)進(jin)行展業(ye)(ye)(ye)，體(ti)驗作(zuo)為一(yi)(yi)(yi)名真正(zheng)的(de)(de)(de)(de)(de)保(bao)險(xian)(xian)營(ying)銷(xiao)(xiao)(xiao)(xiao)(xiao)人(ren)(ren)(ren)(ren)(ren)(ren)員(yuan)的(de)(de)(de)(de)(de)意(yi)義(yi)和(he)價值(zhi)所(suo)在(zai)(zai)。

二、師(shi)徒制方(fang)法下保險專(zhuan)業學(xue)生的微營銷之路(lu)

（一(yi)）可(ke)行性(xing)(xing)(xing)(xing)(xing)(xing)分(fen)(fen)析(xi)。1.從(cong)國家層面看(kan)，國家越來越注(zhu)(zhu)重(zhong)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)行業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)展(zhan)，從(cong)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)法的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)多(duo)(duo)次(ci)修改與(yu)完善(shan)到“國十條”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)出臺等(deng)，保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)行業(ye)(ye)(ye)(ye)(ye)越來越受(shou)到國家重(zhong)視，我國保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)市(shi)場潛力(li)(li)巨(ju)大(da)，隨之(zhi)而來的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)人(ren)(ren)(ren)(ren)才(cai)(cai)(cai)缺(que)口大(da)，因(yin)此(ci)急需(xu)培養(yang)專(zhuan)(zhuan)業(ye)(ye)(ye)(ye)(ye)化(hua)(hua)(hua)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)人(ren)(ren)(ren)(ren)才(cai)(cai)(cai)。2.從(cong)行業(ye)(ye)(ye)(ye)(ye)發(fa)(fa)(fa)展(zhan)看(kan)，隨著我國保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)快速(su)發(fa)(fa)(fa)展(zhan)和(he)(he)競(jing)爭的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)加劇，保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)機(ji)構對(dui)人(ren)(ren)(ren)(ren)才(cai)(cai)(cai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)需(xu)求(qiu)轉(zhuan)向高素質應(ying)用(yong)(yong)(yong)型保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)人(ren)(ren)(ren)(ren)才(cai)(cai)(cai)，特(te)別的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，師徒制(zhi)是(shi)(shi)(shi)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)公司(si)(si)行銷(xiao)慣(guan)用(yong)(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)基本(ben)(ben)方(fang)法，因(yin)此(ci)，將該(gai)方(fang)法運用(yong)(yong)(yong)到保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)專(zhuan)(zhuan)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)(jian)(jian)教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)中(zhong)(zhong)是(shi)(shi)(shi)很貼切實(shi)(shi)(shi)際的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。3.從(cong)教(jiao)(jiao)育本(ben)(ben)身看(kan)，因(yin)材施(shi)教(jiao)(jiao)才(cai)(cai)(cai)是(shi)(shi)(shi)最(zui)好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)方(fang)式(shi)。保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)是(shi)(shi)(shi)一(yi)門(men)理(li)(li)論性(xing)(xing)(xing)(xing)(xing)(xing)和(he)(he)實(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)(jian)(jian)性(xing)(xing)(xing)(xing)(xing)(xing)較強(qiang)(qiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)專(zhuan)(zhuan)業(ye)(ye)(ye)(ye)(ye)，在(zai)(zai)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)人(ren)(ren)(ren)(ren)才(cai)(cai)(cai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)培養(yang)過程(cheng)(cheng)(cheng)中(zhong)(zhong)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)能(neng)忽視專(zhuan)(zhuan)業(ye)(ye)(ye)(ye)(ye)技(ji)能(neng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)培養(yang)，只有(you)(you)(you)這樣(yang)，才(cai)(cai)(cai)能(neng)縮短學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)生(sheng)(sheng)(sheng)(sheng)與(yu)崗(gang)位業(ye)(ye)(ye)(ye)(ye)務(wu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)差距，做(zuo)到畢(bi)業(ye)(ye)(ye)(ye)(ye)即上崗(gang)。我校不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)但(dan)有(you)(you)(you)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)專(zhuan)(zhuan)業(ye)(ye)(ye)(ye)(ye)，而且也(ye)(ye)特(te)別重(zhong)視實(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)(jian)(jian)教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)環(huan)節(jie)，因(yin)此(ci)實(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)(jian)(jian)教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)是(shi)(shi)(shi)可(ke)行的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。（二(er)(er)）主要(yao)(yao)(yao)(yao)內(nei)容(rong)。1.課(ke)(ke)程(cheng)(cheng)(cheng)設計(ji)(ji)(ji)任(ren)課(ke)(ke)教(jiao)(jiao)師都(dou)應(ying)該(gai)結合課(ke)(ke)程(cheng)(cheng)(cheng)特(te)點進(jin)(jin)行必要(yao)(yao)(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)課(ke)(ke)程(cheng)(cheng)(cheng)設計(ji)(ji)(ji)。任(ren)課(ke)(ke)教(jiao)(jiao)師在(zai)(zai)進(jin)(jin)行課(ke)(ke)程(cheng)(cheng)(cheng)設計(ji)(ji)(ji)時(shi)(shi)(shi)(shi)應(ying)注(zhu)(zhu)重(zhong)考(kao)慮三個方(fang)面：一(yi)是(shi)(shi)(shi)，具(ju)(ju)有(you)(you)(you)實(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)(jian)(jian)性(xing)(xing)(xing)(xing)(xing)(xing)。課(ke)(ke)程(cheng)(cheng)(cheng)設計(ji)(ji)(ji)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)要(yao)(yao)(yao)(yao)只局限于書(shu)本(ben)(ben)知(zhi)(zhi)識(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)，要(yao)(yao)(yao)(yao)盡可(ke)能(neng)與(yu)社會(hui)實(shi)(shi)(shi)際或生(sheng)(sheng)(sheng)(sheng)產實(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)(jian)(jian)相(xiang)結合，要(yao)(yao)(yao)(yao)注(zhu)(zhu)重(zhong)對(dui)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)生(sheng)(sheng)(sheng)(sheng)能(neng)力(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)培養(yang)，充分(fen)(fen)發(fa)(fa)(fa)揮學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)生(sheng)(sheng)(sheng)(sheng)主觀(guan)能(neng)動性(xing)(xing)(xing)(xing)(xing)(xing)，強(qiang)(qiang)化(hua)(hua)(hua)動手能(neng)力(li)(li)和(he)(he)創新思維的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)培養(yang)。二(er)(er)是(shi)(shi)(shi)，具(ju)(ju)有(you)(you)(you)知(zhi)(zhi)識(shi)性(xing)(xing)(xing)(xing)(xing)(xing)。課(ke)(ke)程(cheng)(cheng)(cheng)設計(ji)(ji)(ji)除(chu)了(le)要(yao)(yao)(yao)(yao)具(ju)(ju)有(you)(you)(you)趣味性(xing)(xing)(xing)(xing)(xing)(xing)和(he)(he)可(ke)操作(zuo)性(xing)(xing)(xing)(xing)(xing)(xing)之(zhi)外，要(yao)(yao)(yao)(yao)有(you)(you)(you)很強(qiang)(qiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)知(zhi)(zhi)識(shi)性(xing)(xing)(xing)(xing)(xing)(xing)，要(yao)(yao)(yao)(yao)緊(jin)(jin)緊(jin)(jin)圍繞教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)計(ji)(ji)(ji)劃和(he)(he)教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)大(da)綱規(gui)定(ding)(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)目(mu)(mu)(mu)標(biao)進(jin)(jin)行設計(ji)(ji)(ji)，充分(fen)(fen)利用(yong)(yong)(yong)現代(dai)化(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)科學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)知(zhi)(zhi)識(shi)和(he)(he)技(ji)術(shu)手段實(shi)(shi)(shi)現課(ke)(ke)程(cheng)(cheng)(cheng)設計(ji)(ji)(ji)。三是(shi)(shi)(shi)，具(ju)(ju)有(you)(you)(you)多(duo)(duo)元化(hua)(hua)(hua)。課(ke)(ke)程(cheng)(cheng)(cheng)設計(ji)(ji)(ji)要(yao)(yao)(yao)(yao)堅持(chi)以(yi)(yi)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)生(sheng)(sheng)(sheng)(sheng)為(wei)本(ben)(ben)，因(yin)材施(shi)教(jiao)(jiao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)原則(ze)，提倡多(duo)(duo)目(mu)(mu)(mu)標(biao)設計(ji)(ji)(ji)，及(ji)時(shi)(shi)(shi)(shi)收(shou)集學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)生(sheng)(sheng)(sheng)(sheng)對(dui)教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)效果(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)反饋意(yi)見(jian)并(bing)及(ji)時(shi)(shi)(shi)(shi)調整(zheng)設計(ji)(ji)(ji)方(fang)案(an)。2.時(shi)(shi)(shi)(shi)間(jian)(jian)安(an)排(pai)微(wei)營(ying)(ying)(ying)銷(xiao)實(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)(jian)(jian)教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)可(ke)以(yi)(yi)在(zai)(zai)《保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)》課(ke)(ke)程(cheng)(cheng)(cheng)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)(jian)(jian)環(huan)節(jie)開展(zhan)，形式(shi)比較靈(ling)活。該(gai)課(ke)(ke)程(cheng)(cheng)(cheng)在(zai)(zai)大(da)二(er)(er)開設，是(shi)(shi)(shi)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)生(sheng)(sheng)(sheng)(sheng)最(zui)早接觸(chu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)門(men)專(zhuan)(zhuan)業(ye)(ye)(ye)(ye)(ye)基礎(chu)課(ke)(ke)程(cheng)(cheng)(cheng)。根據課(ke)(ke)程(cheng)(cheng)(cheng)本(ben)(ben)身的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)性(xing)(xing)(xing)(xing)(xing)(xing)質，通常實(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)(jian)(jian)環(huan)節(jie)大(da)概占(zhan)到該(gai)課(ke)(ke)程(cheng)(cheng)(cheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)30%左右。在(zai)(zai)建立團(tuan)隊(dui)(dui)后，可(ke)以(yi)(yi)按照教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)周(zhou)歷(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)進(jin)(jin)度(du)安(an)排(pai)，在(zai)(zai)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)同(tong)(tong)章節(jie)中(zhong)(zhong)加入微(wei)營(ying)(ying)(ying)銷(xiao)實(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)(jian)(jian)環(huan)節(jie)，比如人(ren)(ren)(ren)(ren)身保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)、財產保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)、汽(qi)車(che)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)、團(tuan)體(ti)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)等(deng)章節(jie)。3.具(ju)(ju)體(ti)過程(cheng)(cheng)(cheng)根據教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)大(da)綱確(que)定(ding)(ding)教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)內(nei)容(rong)，并(bing)且體(ti)現在(zai)(zai)教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)周(zhou)歷(li)中(zhong)(zhong)，按照教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)周(zhou)歷(li)確(que)定(ding)(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)具(ju)(ju)體(ti)教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)內(nei)容(rong)安(an)排(pai)，教(jiao)(jiao)師可(ke)以(yi)(yi)在(zai)(zai)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)同(tong)(tong)教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)內(nei)容(rong)中(zhong)(zhong)設計(ji)(ji)(ji)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)同(tong)(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)(jian)(jian)項(xiang)(xiang)目(mu)(mu)(mu)，在(zai)(zai)已組成(cheng)(cheng)(cheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“校園保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)微(wei)營(ying)(ying)(ying)銷(xiao)團(tuan)隊(dui)(dui)”中(zhong)(zhong)，帶領(ling)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)生(sheng)(sheng)(sheng)(sheng)運用(yong)(yong)(yong)手機(ji)APP進(jin)(jin)行實(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)(jian)(jian)訓(xun)練。比如，在(zai)(zai)人(ren)(ren)(ren)(ren)身保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)中(zhong)(zhong)，可(ke)以(yi)(yi)設計(ji)(ji)(ji)客(ke)戶人(ren)(ren)(ren)(ren)身風險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)分(fen)(fen)析(xi)項(xiang)(xiang)目(mu)(mu)(mu)、壽險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)產品(pin)解(jie)讀項(xiang)(xiang)目(mu)(mu)(mu)、尋找準客(ke)戶項(xiang)(xiang)目(mu)(mu)(mu)、保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)建議(yi)書(shu)制(zhi)作(zuo)項(xiang)(xiang)目(mu)(mu)(mu)等(deng)內(nei)容(rong)；在(zai)(zai)財產保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)中(zhong)(zhong)，可(ke)以(yi)(yi)設計(ji)(ji)(ji)客(ke)戶財產風險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)暴(bao)露分(fen)(fen)析(xi)項(xiang)(xiang)目(mu)(mu)(mu)，家財險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)產品(pin)推(tui)介(jie)項(xiang)(xiang)目(mu)(mu)(mu)，保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)產品(pin)條款(kuan)解(jie)讀項(xiang)(xiang)目(mu)(mu)(mu)等(deng)內(nei)容(rong)；在(zai)(zai)汽(qi)車(che)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)中(zhong)(zhong)，可(ke)以(yi)(yi)設計(ji)(ji)(ji)汽(qi)車(che)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)種介(jie)紹項(xiang)(xiang)目(mu)(mu)(mu)，汽(qi)車(che)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)產品(pin)對(dui)比項(xiang)(xiang)目(mu)(mu)(mu)等(deng)內(nei)容(rong)，并(bing)且針對(dui)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)同(tong)(tong)項(xiang)(xiang)目(mu)(mu)(mu)、不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)同(tong)(tong)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)種鼓(gu)勵學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)生(sheng)(sheng)(sheng)(sheng)至(zhi)少(shao)成(cheng)(cheng)(cheng)功(gong)簽一(yi)單，將其(qi)作(zuo)為(wei)實(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)(jian)(jian)環(huan)節(jie)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)考(kao)核內(nei)容(rong)之(zhi)一(yi)，學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)生(sheng)(sheng)(sheng)(sheng)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)但(dan)會(hui)獲(huo)得(de)相(xiang)應(ying)成(cheng)(cheng)(cheng)績，還會(hui)獲(huo)得(de)相(xiang)應(ying)傭(yong)金，這無疑是(shi)(shi)(shi)對(dui)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)生(sheng)(sheng)(sheng)(sheng)自(zi)(zi)身掌握知(zhi)(zhi)識(shi)和(he)(he)能(neng)力(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)肯定(ding)(ding)，增強(qiang)(qiang)自(zi)(zi)信心。在(zai)(zai)整(zheng)體(ti)實(shi)(shi)(shi)施(shi)過程(cheng)(cheng)(cheng)中(zhong)(zhong)，最(zui)關鍵的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)環(huan)就是(shi)(shi)(shi)銷(xiao)售流程(cheng)(cheng)(cheng)，針對(dui)所(suo)有(you)(you)(you)項(xiang)(xiang)目(mu)(mu)(mu)，銷(xiao)售流程(cheng)(cheng)(cheng)內(nei)容(rong)都(dou)是(shi)(shi)(shi)基本(ben)(ben)一(yi)致的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，見(jian)下圖：（三）注(zhu)(zhu)意(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)問題。1.自(zi)(zi)我認可(ke)，自(zi)(zi)我提升。即便是(shi)(shi)(shi)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)專(zhuan)(zhuan)業(ye)(ye)(ye)(ye)(ye)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)生(sheng)(sheng)(sheng)(sheng)也(ye)(ye)有(you)(you)(you)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)認同(tong)(tong)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)、甚至(zhi)厭煩保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情況。教(jiao)(jiao)師作(zuo)為(wei)授業(ye)(ye)(ye)(ye)(ye)解(jie)惑(huo)之(zhi)人(ren)(ren)(ren)(ren)，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)但(dan)要(yao)(yao)(yao)(yao)傳授知(zhi)(zhi)識(shi)，更要(yao)(yao)(yao)(yao)為(wei)其(qi)樹立正確(que)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)(ren)(ren)生(sheng)(sheng)(sheng)(sheng)觀(guan)、價值觀(guan)，所(suo)以(yi)(yi)，在(zai)(zai)實(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)(jian)(jian)教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)過程(cheng)(cheng)(cheng)中(zhong)(zhong)，要(yao)(yao)(yao)(yao)激發(fa)(fa)(fa)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)生(sheng)(sheng)(sheng)(sheng)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)習興趣并(bing)引導學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)生(sheng)(sheng)(sheng)(sheng)積極參(can)(can)與(yu)到實(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)(jian)(jian)中(zhong)(zhong)來，學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)習是(shi)(shi)(shi)無止境(jing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，只有(you)(you)(you)參(can)(can)與(yu)了(le)才(cai)(cai)(cai)能(neng)真正感(gan)受(shou)到專(zhuan)(zhuan)業(ye)(ye)(ye)(ye)(ye)性(xing)(xing)(xing)(xing)(xing)(xing)在(zai)(zai)一(yi)個行業(ye)(ye)(ye)(ye)(ye)中(zhong)(zhong)發(fa)(fa)(fa)展(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)重(zhong)要(yao)(yao)(yao)(yao)性(xing)(xing)(xing)(xing)(xing)(xing)。2.層層把關，掌握技(ji)巧。師徒制(zhi)教(jiao)(jiao)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)法應(ying)用(yong)(yong)(yong)在(zai)(zai)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)行業(ye)(ye)(ye)(ye)(ye)中(zhong)(zhong)是(shi)(shi)(shi)很實(shi)(shi)(shi)用(yong)(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，從(cong)眾多(duo)(duo)實(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)(jian)(jian)中(zhong)(zhong)可(ke)以(yi)(yi)得(de)知(zhi)(zhi)，從(cong)學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)生(sheng)(sheng)(sheng)(sheng)開始接觸(chu)客(ke)戶到成(cheng)(cheng)(cheng)功(gong)簽單需(xu)要(yao)(yao)(yao)(yao)很多(duo)(duo)環(huan)節(jie)，這需(xu)要(yao)(yao)(yao)(yao)極強(qiang)(qiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)專(zhuan)(zhuan)業(ye)(ye)(ye)(ye)(ye)性(xing)(xing)(xing)(xing)(xing)(xing)甚至(zhi)敏(min)銳的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)觀(guan)察力(li)(li)和(he)(he)判斷力(li)(li)，每(mei)個環(huan)節(jie)都(dou)應(ying)該(gai)注(zhu)(zhu)意(yi)，特(te)別是(shi)(shi)(shi)與(yu)緣(yuan)故客(ke)戶進(jin)(jin)行銷(xiao)售面談，總(zong)體(ti)看(kan)要(yao)(yao)(yao)(yao)分(fen)(fen)成(cheng)(cheng)(cheng)六(liu)個步(bu)驟：一(yi)是(shi)(shi)(shi)建立輕松良(liang)好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關系；二(er)(er)是(shi)(shi)(shi)道明來意(yi)；三是(shi)(shi)(shi)觀(guan)念導入；四(si)是(shi)(shi)(shi)激發(fa)(fa)(fa)需(xu)求(qiu)；五是(shi)(shi)(shi)約定(ding)(ding)下次(ci)會(hui)面時(shi)(shi)(shi)(shi)間(jian)(jian)；六(liu)是(shi)(shi)(shi)感(gan)謝(xie)客(ke)戶，要(yao)(yao)(yao)(yao)求(qiu)轉(zhuan)介(jie)紹。3.個人(ren)(ren)(ren)(ren)成(cheng)(cheng)(cheng)長，成(cheng)(cheng)(cheng)就未來。“校園保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)微(wei)營(ying)(ying)(ying)銷(xiao)團(tuan)隊(dui)(dui)”一(yi)旦建立，就是(shi)(shi)(shi)公司(si)(si)在(zai)(zai)外的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“模擬營(ying)(ying)(ying)業(ye)(ye)(ye)(ye)(ye)部”，隊(dui)(dui)員都(dou)應(ying)遵守公司(si)(si)管理(li)(li)制(zhi)度(du)，這比理(li)(li)論學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)習更有(you)(you)(you)意(yi)義。作(zuo)為(wei)新人(ren)(ren)(ren)(ren)，首先要(yao)(yao)(yao)(yao)明確(que)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)就是(shi)(shi)(shi)未來發(fa)(fa)(fa)展(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方(fang)向和(he)(he)要(yao)(yao)(yao)(yao)求(qiu)，只有(you)(you)(you)明確(que)這些才(cai)(cai)(cai)能(neng)確(que)保(bao)(bao)(bao)(bao)(bao)我們在(zai)(zai)正確(que)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)軌(gui)跡上不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)斷前進(jin)(jin)。在(zai)(zai)壽險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)營(ying)(ying)(ying)銷(xiao)事業(ye)(ye)(ye)(ye)(ye)道路上成(cheng)(cheng)(cheng)長，需(xu)要(yao)(yao)(yao)(yao)有(you)(you)(you)清晰的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目(mu)(mu)(mu)標(biao)、持(chi)續的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)習慣(guan)和(he)(he)熟練的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)技(ji)巧。這樣(yang)，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)但(dan)能(neng)幫助學(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)(xue)生(sheng)(sheng)(sheng)(sheng)在(zai)(zai)職業(ye)(ye)(ye)(ye)(ye)生(sheng)(sheng)(sheng)(sheng)涯初期樹立清晰的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)職涯目(mu)(mu)(mu)標(biao)，還能(neng)幫助他們掌握業(ye)(ye)(ye)(ye)(ye)務(wu)技(ji)能(neng)、養(yang)成(cheng)(cheng)(cheng)良(liang)好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)習慣(guan)，為(wei)將來在(zai)(zai)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)(xian)行業(ye)(ye)(ye)(ye)(ye)取得(de)成(cheng)(cheng)(cheng)功(gong)做(zuo)好鋪墊。

三(san)、師(shi)徒制教學法對增強(qiang)實踐教學的思考

（一(yi)）加深(shen)學(xue)(xue)(xue)(xue)生理(li)(li)論知識(shi)的(de)(de)(de)(de)(de)(de)(de)理(li)(li)解(jie)。目前國內(nei)課本對(dui)營(ying)(ying)(ying)銷的(de)(de)(de)(de)(de)(de)(de)介紹僅僅限于(yu)(yu)書(shu)本上，學(xue)(xue)(xue)(xue)生對(dui)微營(ying)(ying)(ying)銷的(de)(de)(de)(de)(de)(de)(de)了解(jie)也(ye)(ye)僅僅是(shi)停留在(zai)(zai)(zai)(zai)表面(mian)(mian)。這(zhe)些(xie)業(ye)(ye)(ye)(ye)務(wu)都是(shi)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)公(gong)司真實(shi)(shi)(shi)(shi)的(de)(de)(de)(de)(de)(de)(de)業(ye)(ye)(ye)(ye)務(wu)也(ye)(ye)是(shi)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)公(gong)司真實(shi)(shi)(shi)(shi)的(de)(de)(de)(de)(de)(de)(de)流(liu)程(cheng)(cheng)，學(xue)(xue)(xue)(xue)生在(zai)(zai)(zai)(zai)教(jiao)(jiao)(jiao)室學(xue)(xue)(xue)(xue)完(wan)(wan)相(xiang)關理(li)(li)論知識(shi)之后，結合(he)微營(ying)(ying)(ying)銷過(guo)程(cheng)(cheng)，更(geng)好地了解(jie)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)公(gong)司的(de)(de)(de)(de)(de)(de)(de)運行(xing)(xing)流(liu)程(cheng)(cheng)和技巧。（二）增(zeng)強學(xue)(xue)(xue)(xue)生的(de)(de)(de)(de)(de)(de)(de)專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)(ye)(ye)(ye)性(xing)歸屬性(xing)。一(yi)般，新生都會開專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)(ye)(ye)(ye)導論課程(cheng)(cheng)，6學(xue)(xue)(xue)(xue)時(shi)(shi)，一(yi)般會介紹專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)培養目標、課程(cheng)(cheng)設(she)置、修業(ye)(ye)(ye)(ye)年限、就業(ye)(ye)(ye)(ye)去向等信息，但學(xue)(xue)(xue)(xue)生對(dui)于(yu)(yu)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)(ye)(ye)(ye)，甚至保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)行(xing)(xing)業(ye)(ye)(ye)(ye)還(huan)存(cun)(cun)(cun)在(zai)(zai)(zai)(zai)許多誤區，對(dui)專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)(ye)(ye)(ye)性(xing)的(de)(de)(de)(de)(de)(de)(de)社團活動或(huo)者實(shi)(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)環(huan)(huan)節(jie)也(ye)(ye)存(cun)(cun)(cun)有(you)(you)抵(di)觸心理(li)(li)。所以有(you)(you)必要通(tong)過(guo)實(shi)(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)讓學(xue)(xue)(xue)(xue)生們(men)(men)親(qin)自(zi)操作了保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)微營(ying)(ying)(ying)銷業(ye)(ye)(ye)(ye)務(wu)的(de)(de)(de)(de)(de)(de)(de)整(zheng)個流(liu)程(cheng)(cheng)，了解(jie)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)各崗位(wei)的(de)(de)(de)(de)(de)(de)(de)基本職(zhi)(zhi)責，走出(chu)眾多認(ren)(ren)識(shi)誤區，增(zeng)強專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)(ye)(ye)(ye)歸屬性(xing)。（三）提高學(xue)(xue)(xue)(xue)生保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)業(ye)(ye)(ye)(ye)務(wu)實(shi)(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)技能(neng)。在(zai)(zai)(zai)(zai)實(shi)(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)中我們(men)(men)發(fa)(fa)(fa)現(xian)平時(shi)(shi)在(zai)(zai)(zai)(zai)班(ban)里(li)成(cheng)績非常好的(de)(de)(de)(de)(de)(de)(de)學(xue)(xue)(xue)(xue)生實(shi)(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)任務(wu)不一(yi)定(ding)做(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)很棒，整(zheng)個任務(wu)完(wan)(wan)成(cheng)下(xia)來需(xu)要的(de)(de)(de)(de)(de)(de)(de)時(shi)(shi)間較(jiao)長，而且(qie)總會出(chu)現(xian)這(zhe)樣(yang)或(huo)者那樣(yang)的(de)(de)(de)(de)(de)(de)(de)問題(ti)，所以，要鼓(gu)勵學(xue)(xue)(xue)(xue)生，教(jiao)(jiao)(jiao)會他(ta)們(men)(men)如(ru)何溝通(tong)，應該嘗試突(tu)破自(zi)己(ji)。通(tong)過(guo)實(shi)(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)使(shi)學(xue)(xue)(xue)(xue)生正確認(ren)(ren)識(shi)自(zi)己(ji)，只有(you)(you)理(li)(li)論結合(he)實(shi)(shi)(shi)(shi)際(ji)才是(shi)融會貫(guan)通(tong)的(de)(de)(de)(de)(de)(de)(de)好途徑。在(zai)(zai)(zai)(zai)期末考核中把實(shi)(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)環(huan)(huan)節(jie)的(de)(de)(de)(de)(de)(de)(de)成(cheng)績按一(yi)定(ding)比例(li)計入總成(cheng)績對(dui)學(xue)(xue)(xue)(xue)生的(de)(de)(de)(de)(de)(de)(de)考核更(geng)全面(mian)(mian)，學(xue)(xue)(xue)(xue)生也(ye)(ye)由被動學(xue)(xue)(xue)(xue)習轉變為主動學(xue)(xue)(xue)(xue)習，提高了學(xue)(xue)(xue)(xue)習保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)學(xue)(xue)(xue)(xue)知識(shi)的(de)(de)(de)(de)(de)(de)(de)積極性(xing)。（四）完(wan)(wan)善教(jiao)(jiao)(jiao)學(xue)(xue)(xue)(xue)大綱(gang)中實(shi)(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)環(huan)(huan)節(jie)。以往教(jiao)(jiao)(jiao)學(xue)(xue)(xue)(xue)大綱(gang)編(bian)寫中存(cun)(cun)(cun)在(zai)(zai)(zai)(zai)一(yi)些(xie)問題(ti)，比如(ru)，理(li)(li)論知識(shi)過(guo)多，實(shi)(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)流(liu)于(yu)(yu)形式等，通(tong)過(guo)師(shi)徒(tu)制教(jiao)(jiao)(jiao)學(xue)(xue)(xue)(xue)法，讓學(xue)(xue)(xue)(xue)生真正參與(yu)到保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)實(shi)(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)中，讓他(ta)們(men)(men)充(chong)分(fen)將(jiang)理(li)(li)論知識(shi)和實(shi)(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)內(nei)容相(xiang)結合(he)，學(xue)(xue)(xue)(xue)中做(zuo)(zuo)，做(zuo)(zuo)中學(xue)(xue)(xue)(xue)，不斷修正和發(fa)(fa)(fa)展(zhan)(zhan)(zhan)自(zi)己(ji)，學(xue)(xue)(xue)(xue)以致用。這(zhe)也(ye)(ye)是(shi)對(dui)教(jiao)(jiao)(jiao)學(xue)(xue)(xue)(xue)大綱(gang)的(de)(de)(de)(de)(de)(de)(de)完(wan)(wan)善，更(geng)能(neng)符合(he)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)業(ye)(ye)(ye)(ye)快速發(fa)(fa)(fa)展(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)今(jin)天，更(geng)能(neng)迅速培養出(chu)一(yi)批(pi)適應市場經濟發(fa)(fa)(fa)展(zhan)(zhan)(zhan)和國際(ji)化競爭需(xu)要的(de)(de)(de)(de)(de)(de)(de)高素(su)質、應用型(xing)復(fu)合(he)型(xing)人才，充(chong)實(shi)(shi)(shi)(shi)和壯大現(xian)有(you)(you)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)從業(ye)(ye)(ye)(ye)人員隊(dui)伍。（五(wu)）實(shi)(shi)(shi)(shi)現(xian)“雙師(shi)型(xing)”教(jiao)(jiao)(jiao)師(shi)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)。整(zheng)體看，我國保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)學(xue)(xue)(xue)(xue)專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)(ye)(ye)(ye)現(xian)有(you)(you)師(shi)資(zi)隊(dui)伍專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)(ye)(ye)(ye)素(su)質有(you)(you)待提高。其原因一(yi)方(fang)面(mian)(mian)是(shi)由于(yu)(yu)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)教(jiao)(jiao)(jiao)育院校對(dui)保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)業(ye)(ye)(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)實(shi)(shi)(shi)(shi)際(ji)沒有(you)(you)給(gei)予(yu)足(zu)夠(gou)的(de)(de)(de)(de)(de)(de)(de)重(zhong)視，另(ling)一(yi)方(fang)面(mian)(mian)是(shi)由于(yu)(yu)繁重(zhong)的(de)(de)(de)(de)(de)(de)(de)教(jiao)(jiao)(jiao)學(xue)(xue)(xue)(xue)、科研任務(wu)，使(shi)得有(you)(you)限的(de)(de)(de)(de)(de)(de)(de)師(shi)資(zi)也(ye)(ye)沒有(you)(you)時(shi)(shi)間和精力(li)深(shen)入到行(xing)(xing)業(ye)(ye)(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)一(yi)線進行(xing)(xing)調(diao)查研究，更(geng)不用說到國外(wai)進修、深(shen)造，提高自(zi)身(shen)的(de)(de)(de)(de)(de)(de)(de)實(shi)(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)能(neng)力(li)和專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)(ye)(ye)(ye)能(neng)力(li)了，這(zhe)些(xie)都嚴重(zhong)影響(xiang)了保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)實(shi)(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)教(jiao)(jiao)(jiao)學(xue)(xue)(xue)(xue)的(de)(de)(de)(de)(de)(de)(de)質量(liang)和效果。而“師(shi)徒(tu)制”教(jiao)(jiao)(jiao)學(xue)(xue)(xue)(xue)法，就是(shi)在(zai)(zai)(zai)(zai)任課教(jiao)(jiao)(jiao)師(shi)帶領下(xia)來完(wan)(wan)成(cheng)實(shi)(shi)(shi)(shi)踐(jian)(jian)(jian)(jian)教(jiao)(jiao)(jiao)學(xue)(xue)(xue)(xue)，老師(shi)也(ye)(ye)要親(qin)身(shen)參與(yu)到保(bao)(bao)(bao)(bao)(bao)險(xian)(xian)行(xing)(xing)業(ye)(ye)(ye)(ye)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)一(yi)線，一(yi)方(fang)面(mian)(mian)充(chong)分(fen)滿足(zu)了學(xue)(xue)(xue)(xue)生在(zai)(zai)(zai)(zai)學(xue)(xue)(xue)(xue)習中對(dui)這(zhe)兩者掌握的(de)(de)(de)(de)(de)(de)(de)需(xu)求，另(ling)一(yi)方(fang)面(mian)(mian)則使(shi)專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)(ye)(ye)(ye)教(jiao)(jiao)(jiao)師(shi)術業(ye)(ye)(ye)(ye)有(you)(you)專(zhuan)(zhuan)(zhuan)(zhuan)攻(gong)，教(jiao)(jiao)(jiao)學(xue)(xue)(xue)(xue)方(fang)面(mian)(mian)各司其職(zhi)(zhi)，給(gei)予(yu)學(xue)(xue)(xue)(xue)生高質量(liang)的(de)(de)(de)(de)(de)(de)(de)專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)(ye)(ye)(ye)性(xing)教(jiao)(jiao)(jiao)學(xue)(xue)(xue)(xue)。

四、結論

“師(shi)徒制”實踐(jian)教學體驗相對(dui)于傳統教學方法(fa)是一種(zhong)創新，在某(mou)些方面可以(yi)(yi)克服傳統教學方法(fa)的(de)缺陷和(he)不(bu)足使學生(sheng)(sheng)(sheng)在學校(xiao)就可以(yi)(yi)接(jie)觸(chu)到保險(xian)工作尤其是保險(xian)微營(ying)銷方面的(de)具體內(nei)容(rong)，理論(lun)聯系實際，學以(yi)(yi)致用(yong)，在對(dui)學生(sheng)(sheng)(sheng)進行(xing)考(kao)核(he)時加入模擬實踐(jian)的(de)成(cheng)績以(yi)(yi)考(kao)核(he)學生(sheng)(sheng)(sheng)對(dui)理論(lun)知識的(de)應用(yong)水平和(he)動手能力，提高學生(sheng)(sheng)(sheng)學習的(de)積極性。

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作者:楊旭途 韓麗(li)萍 單位(wei):綏化學(xue)院(yuan)