高品質的多媒(mei)體作品中離不開大量的使用動(dong)(dong)畫場面，因而動(dong)(dong)畫的創(chuang)作也是多媒(mei)體產品必不可少一部分(fen)。電腦動(dong)(dong)畫分(fen)為二(er)維動(dong)(dong)畫與三維動(dong)(dong)畫兩類，下面分(fen)別(bie)介紹。

3.1二維動畫

在(zai)傳統的(de)卡通動畫(hua)(hua)中，美(mei)工(gong)需要繪制很多畫(hua)(hua)面，而現(xian)在(zai)大(da)量(liang)的(de)工(gong)作(zuo)可以借(jie)助電腦來完成，比如給出關鍵幀，中間(jian)幀就由計算機(ji)來合(he)成，因(yin)而大(da)大(da)地提高(gao)了工(gong)作(zuo)效(xiao)率。

目前能制作二維動畫(hua)的(de)軟件(jian)有(you)不少，Flash可以說(shuo)是后起之秀(xiu)，它(ta)已無可爭議地成(cheng)為最(zui)優(you)秀(xiu)交互動畫(hua)的(de)制作工具，并迅速流行起來。其最(zui)新版本Flash4的(de)主要特(te)點如下。

.它支持(chi)動(dong)畫、聲音(yin)以(yi)及交互功(gong)能，具(ju)有強大的多媒體編輯(ji)能力，并可直接生成主頁代碼。

.Flash通過使用矢量圖形和流式播放技術克服(fu)了目(mu)前(qian)網絡傳(chuan)輸(shu)速度慢(man)的缺點。

當(dang)(dang)我(wo)在(zai)(zai)制作我(wo)的(de)(de)(de)(de)(de)場景(jing)進入到overlap和(he)followthru的(de)(de)(de)(de)(de)階段時(shi)(shi)，這(zhe)使我(wo)感到很(hen)興奮。這(zhe)意(yi)味著我(wo)快要(yao)完成(cheng)這(zhe)個鏡頭了(le)并且我(wo)將(jiang)要(yao)添(tian)加最后的(de)(de)(de)(de)(de)細節。這(zhe)些(xie)細節對于(yu)(yu)使動(dong)(dong)畫(hua)(hua)看起(qi)(qi)來(lai)正(zheng)確是(shi)如(ru)此(ci)的(de)(de)(de)(de)(de)重要(yao)。比如(ru)說在(zai)(zai)給角(jiao)(jiao)色(se)的(de)(de)(de)(de)(de)觸(chu)角(jiao)(jiao)做(zuo)(zuo)動(dong)(dong)畫(hua)(hua)時(shi)(shi)，就像在(zai)(zai)《abug''''slife》里，觸(chu)角(jiao)(jiao)確實(shi)(shi)有(you)助于(yu)(yu)使角(jiao)(jiao)色(se)保持鮮活。不僅僅是(shi)讓它松軟，觸(chu)角(jiao)(jiao)應該(gai)表現出(chu)(chu)角(jiao)(jiao)色(se)的(de)(de)(de)(de)(de)感覺和(he)態(tai)度。我(wo)也(ye)喜(xi)歡當(dang)(dang)角(jiao)(jiao)色(se)快速(su)做(zuo)(zuo)出(chu)(chu)一(yi)個pose時(shi)(shi)添(tian)加一(yi)些(xie)小的(de)(de)(de)(de)(de)細節。比如(ru)說微顫著定住。DougSweetland，一(yi)個從ToyStory做(zuo)(zuo)起(qi)(qi)的(de)(de)(de)(de)(de)老牌動(dong)(dong)畫(hua)(hua)師，就以擅(shan)長在(zai)(zai)角(jiao)(jiao)色(se)定住時(shi)(shi)做(zuo)(zuo)復雜的(de)(de)(de)(de)(de)微顫而聞(wen)名。這(zhe)樣(yang)的(de)(de)(de)(de)(de)細節賦予了(le)一(yi)種超級(ji)真實(shi)(shi)的(de)(de)(de)(de)(de)感覺。這(zhe)也(ye)變成(cheng)一(yi)種風(feng)(feng)格化的(de)(de)(de)(de)(de)選擇(ze)。當(dang)(dang)你做(zuo)(zuo)了(le)很(hen)多年動(dong)(dong)畫(hua)(hua)時(shi)(shi)，你開始(shi)發展出(chu)(chu)一(yi)種讓你的(de)(de)(de)(de)(de)動(dong)(dong)畫(hua)(hua)區別(bie)于(yu)(yu)他人(ren)的(de)(de)(de)(de)(de)能力。所(suo)以當(dang)(dang)你需要(yao)為角(jiao)(jiao)色(se)的(de)(de)(de)(de)(de)那些(xie)松軟的(de)(de)(de)(de)(de)耳朵，或者脂肪(fang)組(zu)織(zhi)的(de)(de)(de)(de)(de)微顫做(zuo)(zuo)動(dong)(dong)畫(hua)(hua)時(shi)(shi)，把它做(zuo)(zuo)正(zheng)確，然后做(zuo)(zuo)出(chu)(chu)風(feng)(feng)格。

既然我們(men)(men)這個動(dong)(dong)畫工業已(yi)經進入了(le)高清(qing)時(shi)(shi)代(dai)，所有(you)的(de)微小細節(jie)都變得清(qing)晰(xi)可見。我們(men)(men)作為動(dong)(dong)畫師(shi)的(de)生活也變得更(geng)加(jia)艱苦(ku)了(le)，因(yin)為每(mei)樣東西都是(shi)(shi)如此的(de)高清(qing)晰(xi)，而且(qie)角色還要(yao)(yao)很具有(you)風格才(cai)行。有(you)一(yi)件事(shi)你(ni)要(yao)(yao)一(yi)直記住的(de)是(shi)(shi)：你(ni)的(de)眼(yan)睛將要(yao)(yao)被(bei)引導向何處。我們(men)(men)動(dong)(dong)畫師(shi)，當然會一(yi)遍(bian)又(you)一(yi)遍(bian)的(de)看我們(men)(men)的(de)鏡頭，但是(shi)(shi)大多數的(de)觀眾，他們(men)(men)會只看屈指可數的(de)幾遍(bian)。把你(ni)的(de)overlap做(zuo)對是(shi)(shi)很重(zhong)(zhong)要(yao)(yao)的(de)，但是(shi)(shi)更(geng)重(zhong)(zhong)要(yao)(yao)的(de)是(shi)(shi)，把你(ni)的(de)時(shi)(shi)間花(hua)在出彩(cai)的(de)地(di)方。

我腦子里能一下想起來的幾個很(hen)有風格的overlap是：

在(zai)酷狗寶貝系列：TheWrongTrousers里的(de)企鵝（頭上(shang)的(de)紅(hong)色橡膠手套）

馬達加(jia)斯加(jia)Madagascar里面狐猴(hou)國王的尾巴有些(xie)有趣的動畫

叢林日記JungleBook（任何MiltKahl畫的猩(xing)猩(xing)路易王的動畫）

1.建(jian)筑施工動(dong)畫(hua)制作前期準備

1.1相關(guan)軟(ruan)件介紹

(1)平面(mian)圖像(xiang)處(chu)理軟(ruan)件如PHOTOSHOP,用來(lai)處(chu)理材質(zhi)貼圖。

(2)平(ping)面動畫軟件如Flash、AfterEftect,用來制作平(ping)面動畫。

(3)繪圖軟件如AutoCAD,用來處理(li)項目(mu)的(de)建筑施工圖。

(4)三維動(dong)畫制(zhi)作(zuo)主流軟件用3DSMAX,是動(dong)畫制(zhi)作(zuo)的核心軟件,用來制(zhi)作(zuo)動(dong)畫場景。

摘要隨著科學技術的進步(bu)，計算(suan)機(ji)的發(fa)展推動(dong)了粘土動(dong)畫(hua)(hua)的發(fa)展，雖然計算(suan)機(ji)圖(tu)形(xing)圖(tu)像的發(fa)展令人震(zhen)撼，它(ta)可以作(zuo)出非(fei)常絢麗、非(fei)常華美的圖(tu)像，但(dan)是粘土動(dong)畫(hua)(hua)簡(jian)單樸實(shi)的風格，給人一(yi)種難以抵(di)擋的親切感，以至(zhi)于很(hen)多的電(dian)腦(nao)動(dong)畫(hua)(hua)高手(shou)反樸歸真，利(li)用電(dian)腦(nao)來實(shi)現(xian)粘土的肌理效(xiao)果(guo)。本文就針對(dui)如何創作(zuo)一(yi)部粘土動(dong)畫(hua)(hua)片(pian)入手(shou)，以創作(zuo)的基本流程為(wei)線索展開探討。

關(guan)鍵詞粘土動畫布(bu)光道具

作(zuo)為定(ding)(ding)格(ge)(ge)(ge)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)一個(ge)分支，粘(zhan)(zhan)土(tu)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)以(yi)(yi)其自身(shen)樸實的(de)(de)(de)(de)(de)(de)語(yu)言，略顯笨拙(zhuo)的(de)(de)(de)(de)(de)(de)塑(su)造手(shou)法占據著動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)領域(yu)的(de)(de)(de)(de)(de)(de)重(zhong)要(yao)位置。顧名(ming)思義(yi)，粘(zhan)(zhan)土(tu)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)場景以(yi)(yi)及(ji)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)物、人(ren)(ren)物在(zai)(zai)雕塑(su)捏制(zhi)過(guo)程中所(suo)使用(yong)的(de)(de)(de)(de)(de)(de)材料(liao)是(shi)粘(zhan)(zhan)土(tu)而已。從這個(ge)角度講，以(yi)(yi)沙子(zi)、布偶(ou)(ou)、棉偶(ou)(ou)、皮影、剪(jian)紙、剪(jian)影、木偶(ou)(ou)、金(jin)屬、稻草以(yi)(yi)及(ji)五(wu)金(jin)類(lei)等綜(zong)合材料(liao)為主(zhu)(zhu)要(yao)媒介而進(jin)行(xing)創(chuang)(chuang)(chuang)(chuang)作(zuo)的(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)都屬于定(ding)(ding)格(ge)(ge)(ge)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)。定(ding)(ding)格(ge)(ge)(ge)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)，（stopmotionanimation）由(you)于它是(shi)將(jiang)被拍(pai)攝(she)的(de)(de)(de)(de)(de)(de)物體用(yong)單反(fan)相機(ji)一格(ge)(ge)(ge)一格(ge)(ge)(ge)的(de)(de)(de)(de)(de)(de)拍(pai)攝(she)然后(hou)再(zai)按(an)照每秒鐘24格(ge)(ge)(ge)的(de)(de)(de)(de)(de)(de)速(su)度進(jin)行(xing)播放，所(suo)以(yi)(yi)，定(ding)(ding)格(ge)(ge)(ge)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)又叫(jiao)逐格(ge)(ge)(ge)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)或(huo)者停(ting)格(ge)(ge)(ge)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)。定(ding)(ding)格(ge)(ge)(ge)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)又是(shi)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)藝(yi)術(shu)(shu)(shu)的(de)(de)(de)(de)(de)(de)分支。就(jiu)現(xian)(xian)在(zai)(zai)來講定(ding)(ding)格(ge)(ge)(ge)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)幾(ji)乎已經(jing)淡(dan)出了我們的(de)(de)(de)(de)(de)(de)視線。定(ding)(ding)格(ge)(ge)(ge)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)藝(yi)術(shu)(shu)(shu)之所(suo)以(yi)(yi)被邊(bian)緣化，我想最主(zhu)(zhu)要(yao)的(de)(de)(de)(de)(de)(de)原因還是(shi)我國(guo)(guo)從事動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)藝(yi)術(shu)(shu)(shu)的(de)(de)(de)(de)(de)(de)人(ren)(ren)士對(dui)定(ding)(ding)格(ge)(ge)(ge)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)藝(yi)術(shu)(shu)(shu)缺乏(fa)足夠的(de)(de)(de)(de)(de)(de)認識和(he)(he)研究，也很少進(jin)行(xing)定(ding)(ding)格(ge)(ge)(ge)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)創(chuang)(chuang)(chuang)(chuang)作(zuo)，導致了大眾對(dui)定(ding)(ding)格(ge)(ge)(ge)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)認識和(he)(he)了解(jie)的(de)(de)(de)(de)(de)(de)不(bu)(bu)足。然而，我國(guo)(guo)在(zai)(zai)定(ding)(ding)格(ge)(ge)(ge)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)藝(yi)術(shu)(shu)(shu)領域(yu)并(bing)非一片(pian)空白，早在(zai)(zai)20世紀50年代(dai)到(dao)60年代(dai)，我國(guo)(guo)的(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)藝(yi)術(shu)(shu)(shu)家(jia)就(jiu)創(chuang)(chuang)(chuang)(chuang)作(zuo)出了《嶗(lao)山道士》、《神(shen)筆(bi)馬良》等一批(pi)優(you)秀的(de)(de)(de)(de)(de)(de)木偶(ou)(ou)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)片(pian)，到(dao)了80年代(dai)還創(chuang)(chuang)(chuang)(chuang)作(zuo)了直到(dao)今天(tian)仍膾炙(zhi)人(ren)(ren)口的(de)(de)(de)(de)(de)(de)木偶(ou)(ou)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)系列片(pian)《阿凡提的(de)(de)(de)(de)(de)(de)故事》。但是(shi)80年代(dai)后(hou)，我國(guo)(guo)的(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)進(jin)入了休眠期(qi)，木偶(ou)(ou)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)也同樣停(ting)止了前進(jin)。直到(dao)現(xian)(xian)在(zai)(zai)，國(guo)(guo)外定(ding)(ding)格(ge)(ge)(ge)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)取得(de)了非凡的(de)(de)(de)(de)(de)(de)成就(jiu)，我國(guo)(guo)的(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)創(chuang)(chuang)(chuang)(chuang)作(zuo)人(ren)(ren)員才意識到(dao)國(guo)(guo)內定(ding)(ding)格(ge)(ge)(ge)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)差距。因此一部(bu)分國(guo)(guo)人(ren)(ren)又重(zhong)新投入到(dao)定(ding)(ding)格(ge)(ge)(ge)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)創(chuang)(chuang)(chuang)(chuang)作(zuo)中,但在(zai)(zai)創(chuang)(chuang)(chuang)(chuang)作(zuo)的(de)(de)(de)(de)(de)(de)過(guo)程中技術(shu)(shu)(shu)和(he)(he)經(jing)驗(yan)不(bu)(bu)足是(shi)不(bu)(bu)可避(bi)免的(de)(de)(de)(de)(de)(de),筆(bi)者用(yong)粘(zhan)(zhan)土(tu)作(zuo)為偶(ou)(ou)型塑(su)造的(de)(de)(de)(de)(de)(de)基本材料(liao)，通過(guo)自己創(chuang)(chuang)(chuang)(chuang)作(zuo)的(de)(de)(de)(de)(de)(de)粘(zhan)(zhan)土(tu)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)片(pian)積累了一些經(jing)驗(yan)，在(zai)(zai)此，就(jiu)如(ru)何創(chuang)(chuang)(chuang)(chuang)作(zuo)一部(bu)優(you)秀的(de)(de)(de)(de)(de)(de)粘(zhan)(zhan)土(tu)動(dong)(dong)(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)片(pian)作(zuo)一些探討。

一、粘土動畫的前期創作

1.劇本

劇(ju)本(ben)(ben)的(de)創作是影(ying)片最(zui)原始(shi)的(de)依據，劇(ju)本(ben)(ben)的(de)好壞直接影(ying)響到(dao)影(ying)片的(de)質量(liang)，是必須經(jing)過(guo)深思(si)熟慮的(de)。粘(zhan)土動(dong)畫和一般的(de)二維動(dong)畫在很多地方是一樣(yang)的(de)，最(zui)開始(shi)也(ye)是先要確(que)定故事的(de)腳本(ben)(ben)，然后改編成適合拍攝的(de)劇(ju)本(ben)(ben)。劇(ju)本(ben)(ben)不要求有過(guo)多修飾性的(de)東西(xi)，只要能(neng)說明表演和場景氛圍(wei)以及對白(bai)就可(ke)以了，也(ye)就是要能(neng)滿足拍攝要求。

1《二維動畫制(zhi)作》課程實驗教學設計與實踐的必要性(xing)及意義(yi)

(1)提(ti)高教(jiao)師的(de)(de)(de)實(shi)(shi)踐教(jiao)學(xue)能(neng)力(li)。通過(guo)(guo)《二維(wei)動(dong)(dong)(dong)(dong)畫(hua)制(zhi)作(zuo)(zuo)》實(shi)(shi)驗(yan)教(jiao)學(xue)研究,教(jiao)師通過(guo)(guo)積極探索該(gai)課程實(shi)(shi)驗(yan)教(jiao)學(xue)體系研究的(de)(de)(de)過(guo)(guo)程,會促進(jin)(jin)教(jiao)師理(li)論教(jiao)學(xue)與實(shi)(shi)踐的(de)(de)(de)結合。(2)提(ti)高學(xue)生(sheng)(sheng)的(de)(de)(de)實(shi)(shi)踐能(neng)力(li),為畢業(ye)后迅(xun)速適(shi)應崗位的(de)(de)(de)要求作(zuo)(zuo)準(zhun)備。《二維(wei)動(dong)(dong)(dong)(dong)畫(hua)制(zhi)作(zuo)(zuo)》課程的(de)(de)(de)教(jiao)學(xue),學(xue)生(sheng)(sheng)僅僅能(neng)夠對動(dong)(dong)(dong)(dong)畫(hua)制(zhi)作(zuo)(zuo)有最基本(ben)的(de)(de)(de)了(le)解,并不能(neng)夠真正的(de)(de)(de)去為企(qi)業(ye)設計適(shi)應市場需(xu)要的(de)(de)(de)動(dong)(dong)(dong)(dong)畫(hua)產品。鑒(jian)于此,進(jin)(jin)行本(ben)課題研究就是希望通過(guo)(guo)學(xue)生(sheng)(sheng)在(zai)(zai)教(jiao)師的(de)(de)(de)指導下,去尋找一(yi)個(ge)真實(shi)(shi)的(de)(de)(de)企(qi)業(ye)項目(mu),分析客戶(hu)的(de)(de)(de)基本(ben)要求,據此制(zhi)作(zuo)(zuo)一(yi)個(ge)符(fu)合客戶(hu)要求的(de)(de)(de)動(dong)(dong)(dong)(dong)畫(hua)產品。在(zai)(zai)這個(ge)過(guo)(guo)程中(zhong),通過(guo)(guo)教(jiao)師、學(xue)生(sheng)(sheng)、企(qi)業(ye)三方的(de)(de)(de)互(hu)動(dong)(dong)(dong)(dong)使學(xue)生(sheng)(sheng)除了(le)更(geng)進(jin)(jin)一(yi)步掌(zhang)握(wo)理(li)論知(zhi)識(shi)(shi)以外(wai),還(huan)能(neng)夠具備將(jiang)所學(xue)知(zhi)識(shi)(shi)應用于實(shi)(shi)踐的(de)(de)(de)能(neng)力(li),畢業(ye)后能(neng)夠立(li)即成為企(qi)業(ye)所需(xu)要的(de)(de)(de)動(dong)(dong)(dong)(dong)畫(hua)制(zhi)作(zuo)(zuo)的(de)(de)(de)專業(ye)人才。

2《二維動畫制作》課程實驗(yan)教(jiao)學設計的探索

構(gou)建實(shi)驗體(ti)系(xi)的(de)目(mu)的(de)是使學(xue)(xue)生(sheng)將平時的(de)理(li)論學(xue)(xue)習和(he)實(shi)踐(jian)相(xiang)結(jie)合,把自己設計(ji)(ji)成動(dong)畫設計(ji)(ji)師,能主動(dong)地(di)去學(xue)(xue)習知識,發現問題(ti),進而解決(jue)問題(ti)。結(jie)合本(ben)人(ren)教學(xue)(xue),提出(chu)《二維(wei)動(dong)畫制作》課程實(shi)驗教學(xue)(xue)設計(ji)(ji)的(de)幾點思考:

2.1結合教學(xue)內容進行企業真實項目實驗

通過對本專(zhuan)業(ye)(ye)工(gong)作(zuo)(zuo)崗位分析,確(que)定了(le)課程的(de)設(she)計思路為(wei):以真(zhen)(zhen)實二維動(dong)(dong)(dong)畫(hua)設(she)計項(xiang)目為(wei)驅(qu)動(dong)(dong)(dong),以工(gong)作(zuo)(zuo)過程為(wei)導(dao)向,在(zai)完(wan)成(cheng)工(gong)作(zuo)(zuo)任務(wu)的(de)過程中實現教學指導(dao)“能力化”。以學生為(wei)主體,因材施教,進行(xing)教、學、做相結(jie)合,進行(xing)項(xiang)目綜合設(she)計實踐,培養(yang)學生職業(ye)(ye)素質,能適應行(xing)業(ye)(ye)發(fa)展(zhan)需要(yao)的(de)、為(wei)積(ji)累后續發(fa)展(zhan)的(de)潛能打下堅實的(de)基礎。通過企業(ye)(ye)真(zhen)(zhen)實項(xiang)目為(wei)載體,根(gen)據工(gong)作(zuo)(zuo)流程,引(yin)導(dao)學生主要(yao)扮演(yan)三種角色,其工(gong)作(zuo)(zuo)任務(wu)和內(nei)容為(wei):動(dong)(dong)(dong)畫(hua)業(ye)(ye)務(wu)員、動(dong)(dong)(dong)畫(hua)導(dao)演(yan)、動(dong)(dong)(dong)畫(hua)師。

論文關(guan)鍵詞:動畫制作多媒(mei)體教學系(xi)統教學實踐

論文摘要:多(duo)媒(mei)體教(jiao)學(xue)(xue)系統(tong)是(shi)集多(duo)媒(mei)體控制(zhi)、多(duo)媒(mei)體演示、計算(suan)機操作于一體的(de)(de)綜合教(jiao)學(xue)(xue)系統(tong)，特(te)別適(shi)用(yong)于動手能(neng)力要求較強的(de)(de)相(xiang)關課程(cheng)。動畫(hua)制(zhi)作課程(cheng)通過多(duo)媒(mei)體教(jiao)學(xue)(xue)系統(tong)的(de)(de)應(ying)用(yong)，以(yi)更加生動的(de)(de)教(jiao)學(xue)(xue)方式配合了(le)學(xue)(xue)生的(de)(de)自主學(xue)(xue)習(xi)，與傳統(tong)的(de)(de)教(jiao)學(xue)(xue)方式相(xiang)比，更能(neng)引發學(xue)(xue)生的(de)(de)興趣，引導學(xue)(xue)生將(jiang)動畫(hua)制(zhi)作應(ying)用(yong)于實際的(de)(de)開發設計中。

動畫(hua)制作課(ke)程本身是一門基礎學(xue)(xue)(xue)科，如果(guo)學(xue)(xue)(xue)生(sheng)(sheng)能夠認(ren)真學(xue)(xue)(xue)習，不(bu)僅可以(yi)學(xue)(xue)(xue)到一些動畫(hua)制作技巧(qiao)，而且(qie)還可以(yi)充實自身的課(ke)余生(sheng)(sheng)活，一舉(ju)兩得。傳(chuan)統的計算機課(ke)程教學(xue)(xue)(xue)采用教師講解(jie)(jie)演示、學(xue)(xue)(xue)生(sheng)(sheng)課(ke)上(shang)聽講、課(ke)后實踐的方式，這樣(yang)不(bu)僅不(bu)利于(yu)學(xue)(xue)(xue)生(sheng)(sheng)發揮其自主性，而且(qie)教師在講解(jie)(jie)的同時無(wu)法考慮(lv)學(xue)(xue)(xue)生(sheng)(sheng)的實際理解(jie)(jie)情況。多媒體教學(xue)(xue)(xue)系統的應用，解(jie)(jie)決了(le)教與學(xue)(xue)(xue)之間(jian)的矛盾，達到了(le)事半(ban)功(gong)倍的效果(guo)。

1、引發學生興趣

多媒(mei)體(ti)(ti)教(jiao)(jiao)學系(xi)(xi)統(tong)中(zhong)包(bao)含了(le)(le)計(ji)算機(ji)演(yan)(yan)示(shi)和控制(zhi)，能夠實現聲色并茂的講述每(mei)一(yi)(yi)(yi)個(ge)知(zhi)識(shi)點，使學生(sheng)的學習(xi)興趣提高。特別是每(mei)堂課(ke)針對學習(xi)目標(biao)總結一(yi)(yi)(yi)個(ge)引(yin)發性實例(li)(li)，作為預習(xi)案例(li)(li)，以動畫的形(xing)式演(yan)(yan)示(shi)給(gei)學生(sheng)，啟發學生(sheng)思維，對課(ke)堂的第一(yi)(yi)(yi)步引(yin)人(ren)工(gong)作展開(kai)了(le)(le)一(yi)(yi)(yi)個(ge)好的開(kai)端。多媒(mei)體(ti)(ti)教(jiao)(jiao)學系(xi)(xi)統(tong)不僅能夠較好的實現動畫的演(yan)(yan)示(shi)，而(er)且通過演(yan)(yan)示(shi)使學生(sheng)思考這個(ge)實例(li)(li)中(zhong)采(cai)用了(le)(le)哪(na)些方式，比如，是圖形(xing)圖像(xiang)變換，還是文字的變換，從而(er)引(yin)人(ren)本次(ci)課(ke)的教(jiao)(jiao)學重(zhong)點，自然而(er)然的進人(ren)知(zhi)識(shi)點的學習(xi)。

在(zai)引發學(xue)生(sheng)(sheng)(sheng)(sheng)興(xing)趣(qu)這個(ge)(ge)環(huan)節(jie)中，要注(zhu)意幾點問(wen)題。首先，要考慮學(xue)生(sheng)(sheng)(sheng)(sheng)的(de)(de)(de)(de)(de)動(dong)(dong)(dong)畫(hua)(hua)(hua)制作(zuo)水平，如(ru)果實(shi)例過于簡單，則實(shi)現不(bu)了引發學(xue)生(sheng)(sheng)(sheng)(sheng)興(xing)趣(qu)的(de)(de)(de)(de)(de)目的(de)(de)(de)(de)(de)，而如(ru)果實(shi)例過難，又無(wu)法完全掌握，造(zao)成對學(xue)生(sheng)(sheng)(sheng)(sheng)自信心(xin)(xin)的(de)(de)(de)(de)(de)影(ying)響。所(suo)以，難易(yi)恰(qia)當(dang)是(shi)教(jiao)師備課時對第一個(ge)(ge)環(huan)節(jie)考慮的(de)(de)(de)(de)(de)重點。一個(ge)(ge)好的(de)(de)(de)(de)(de)實(shi)例，不(bu)僅(jin)可以引發學(xue)生(sheng)(sheng)(sheng)(sheng)興(xing)趣(qu)，更能使學(xue)生(sheng)(sheng)(sheng)(sheng)對以后的(de)(de)(de)(de)(de)學(xue)習(xi)充(chong)滿(man)信心(xin)(xin)。其次，要考慮是(shi)否實(shi)用，對人(ren)的(de)(de)(de)(de)(de)感官(guan)刺激是(shi)否恰(qia)當(dang)。動(dong)(dong)(dong)畫(hua)(hua)(hua)制作(zuo)課程本(ben)身就存在(zai)審(shen)美(mei)的(de)(de)(de)(de)(de)觀點在(zai)其中，如(ru)果一個(ge)(ge)美(mei)女站在(zai)眼(yan)(yan)前，必然會吸(xi)引多數人(ren)的(de)(de)(de)(de)(de)眼(yan)(yan)球。所(suo)以，在(zai)動(dong)(dong)(dong)畫(hua)(hua)(hua)的(de)(de)(de)(de)(de)人(ren)物選擇上，盡(jin)量以學(xue)生(sheng)(sheng)(sheng)(sheng)熟(shu)知并且感興(xing)趣(qu)的(de)(de)(de)(de)(de)動(dong)(dong)(dong)畫(hua)(hua)(hua)人(ren)物進行設計，更能加(jia)強(qiang)學(xue)生(sheng)(sheng)(sheng)(sheng)對動(dong)(dong)(dong)畫(hua)(hua)(hua)制作(zuo)的(de)(de)(de)(de)(de)關注(zhu)。這一點需要多媒(mei)體教(jiao)學(xue)系統對每個(ge)(ge)學(xue)生(sheng)(sheng)(sheng)(sheng)機的(de)(de)(de)(de)(de)同步(bu)要求，顏色和聲音的(de)(de)(de)(de)(de)要求較高(gao)。

論文(wen)關鍵詞二維(wei)動畫電影(ying)角色

論文(wen)摘(zhai)要數字特技(ji)技(ji)術介(jie)入(ru)電(dian)影(ying)之后，利用(yong)計算機圖形(xing)圖像技(ji)術完成的非(fei)現實的形(xing)象與真人的表演(yan)數不勝(sheng)數，二維動(dong)畫應用(yong)就(jiu)是其(qi)中之一。

隨著科(ke)學(xue)技術(shu)的發(fa)展，動(dong)(dong)(dong)(dong)畫(hua)片的傳播(bo)途徑越來越多，其中(zhong)主(zhu)要的傳播(bo)類型有(you)影(ying)(ying)院動(dong)(dong)(dong)(dong)畫(hua)片、電視(shi)動(dong)(dong)(dong)(dong)畫(hua)片和試驗(yan)動(dong)(dong)(dong)(dong)畫(hua)片。現今國(guo)際有(you)影(ying)(ying)響的大制(zhi)作(zuo)都有(you)數不盡的動(dong)(dong)(dong)(dong)畫(hua)形象(xiang)參與到了現代電影(ying)(ying)藝術(shu)實(shi)踐中(zhong)，從這一(yi)角(jiao)度來看，動(dong)(dong)(dong)(dong)畫(hua)形象(xiang)事實(shi)上(shang)已成為(wei)21世紀電影(ying)(ying)創作(zuo)中(zhong)必(bi)不可少的主(zhu)要角(jiao)色(se)之一(yi)。

一、動畫技(ji)術在電影(ying)創作中的應(ying)用

最早把二維(wei)動畫形(xing)象和真(zhen)人表(biao)演結合到一起(qi)的(de)(de)近代電影(ying)應該(gai)是(shi)(shi)1971年出(chu)品的(de)(de)《奇(qi)妙飛床》。但(dan)是(shi)(shi)比較著名的(de)(de)影(ying)片(pian)卻是(shi)(shi)1988年公映的(de)(de)《誰(shui)陷害了(le)兔(tu)子羅杰》、1996年的(de)(de)《空(kong)中大灌籃》和2003年的(de)(de)《華納巨星總動員》。隨后，二維(wei)動畫形(xing)象與真(zhen)人表(biao)演的(de)(de)真(zhen)人動畫片(pian)接踵而至。連綿(mian)不斷(duan)。

在數(shu)字特技(ji)(ji)技(ji)(ji)術介入電影之后(hou)，利(li)用計算機圖形圖像技(ji)(ji)術完(wan)成的(de)(de)(de)非現(xian)實的(de)(de)(de)形象與真人(ren)的(de)(de)(de)表演更是數(shu)不勝數(shu)，例(li)如《極速賽車手》作(zuo)為(wei)一(yi)部向(xiang)經(jing)典動(dong)漫致敬的(de)(de)(de)影片，沃(wo)卓(zhuo)斯基兄弟(di)極力將其打造為(wei)一(yi)部盡顯(xian)原著視覺精髓的(de)(de)(de)真人(ren)動(dong)畫(hua)。沃(wo)卓(zhuo)斯基兄弟(di)運(yun)用了一(yi)種被稱為(wei)“21／2維立體技(ji)(ji)術”的(de)(de)(de)視覺逐(zhu)行壓層技(ji)(ji)術來處理片中上萬的(de)(de)(de)視覺鏡頭。這些(xie)景所處的(de)(de)(de)位面因為(wei)各自的(de)(de)(de)移動(dong)而產生立體效果，這就象我們從小就看過的(de)(de)(de)最簡單的(de)(de)(de)動(dong)畫(hua)原理，就好比創造會動(dong)的(de)(de)(de)拼貼畫(hua)一(yi)樣。

內容摘(zhai)要：中國(guo)(guo)動畫(hua)片發(fa)展經歷(li)了70多年的時(shi)間，其間，中國(guo)(guo)動畫(hua)取(qu)得(de)了可喜的成績，產生了一大批蜚聲海內外的優(you)秀作品。中國(guo)(guo)動畫(hua)從它創始初(chu)期(qi)就與(yu)世界動畫(hua)緊(jin)密相連。

本(ben)文(wen)從中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)的(de)(de)(de)(de)歷史梳理開始(shi)，結合(he)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)創(chuang)(chuang)作(zuo)(zuo)(zuo)和(he)市(shi)(shi)場(chang)兩(liang)個(ge)(ge)方面(mian)，探(tan)尋中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)的(de)(de)(de)(de)藝術(shu)創(chuang)(chuang)作(zuo)(zuo)(zuo)規律。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)創(chuang)(chuang)作(zuo)(zuo)(zuo)經(jing)(jing)歷了(le)(le)(le)20世紀(ji)50年(nian)代(dai)末到(dao)60年(nian)代(dai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)期和(he)70年(nian)代(dai)末到(dao)80年(nian)代(dai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)期的(de)(de)(de)(de)兩(liang)個(ge)(ge)發展高潮，新世紀(ji)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)儼然(ran)又要(yao)(yao)迎來它(ta)的(de)(de)(de)(de)又一(yi)(yi)繁榮(rong)時(shi)期，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)不是(shi)(shi)作(zuo)(zuo)(zuo)為(wei)一(yi)(yi)個(ge)(ge)獨立的(de)(de)(de)(de)個(ge)(ge)體(ti)(ti)(ti)而(er)(er)存(cun)在，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)不僅要(yao)(yao)擁有國(guo)(guo)(guo)(guo)(guo)內市(shi)(shi)場(chang)，更要(yao)(yao)走(zou)向世界。經(jing)(jing)過七十多年(nian)的(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)探(tan)索，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)的(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)創(chuang)(chuang)作(zuo)(zuo)(zuo)達到(dao)了(le)(le)(le)一(yi)(yi)個(ge)(ge)很高的(de)(de)(de)(de)藝術(shu)水準(zhun)。但是(shi)(shi)在市(shi)(shi)場(chang)上稍(shao)許欠(qian)缺，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)人也(ye)意(yi)識到(dao)這個(ge)(ge)問題。特別(bie)是(shi)(shi)在美國(guo)(guo)(guo)(guo)(guo)日本(ben)等外(wai)來動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)的(de)(de)(de)(de)沖擊下，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)面(mian)臨巨(ju)大挑戰(zhan)，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)制作(zuo)(zuo)(zuo)者(zhe)面(mian)對動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)現狀，顯示了(le)(le)(le)他們(men)的(de)(de)(de)(de)魄力(li)，在動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)的(de)(de)(de)(de)制作(zuo)(zuo)(zuo)體(ti)(ti)(ti)系和(he)發行體(ti)(ti)(ti)系上都做了(le)(le)(le)改進，借鑒吸收國(guo)(guo)(guo)(guo)(guo)外(wai)先進經(jing)(jing)驗，為(wei)己所(suo)用，并取得了(le)(le)(le)良好的(de)(de)(de)(de)市(shi)(shi)場(chang)回報。與此同(tong)時(shi)我們(men)也(ye)不能忽(hu)視中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)存(cun)在的(de)(de)(de)(de)一(yi)(yi)些不足之(zhi)處。應在保持民族特色的(de)(de)(de)(de)同(tong)時(shi)，使中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)有更好的(de)(de)(de)(de)發展。影(ying)片的(de)(de)(de)(de)藝術(shu)水準(zhun)為(wei)其長久的(de)(de)(de)(de)生命力(li)提供保障，而(er)(er)良好的(de)(de)(de)(de)市(shi)(shi)場(chang)回報也(ye)為(wei)藝術(shu)再創(chuang)(chuang)作(zuo)(zuo)(zuo)提供資金(jin)。如何(he)在藝術(shu)性(xing)與商業性(xing)之(zhi)間找到(dao)一(yi)(yi)個(ge)(ge)完美的(de)(de)(de)(de)契合(he)點，是(shi)(shi)本(ben)文(wen)所(suo)關注的(de)(de)(de)(de)。

動畫(hua)作(zuo)為一種藝術(shu)創作(zuo)，在(zai)中國(guo)的(de)(de)發展前景是非常廣闊的(de)(de)。新的(de)(de)世紀，讓我們展望(wang)中國(guo)動畫(hua)的(de)(de)燦爛未來！

序言

動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)藝術是(shi)一種世(shi)(shi)界(jie)性的(de)(de)(de)(de)(de)(de)文化。從(cong)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)誕生以(yi)來，各國(guo)(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)交流(liu)就十分廣泛。中(zhong)(zhong)國(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)作為世(shi)(shi)界(jie)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)一分子也(ye)閃耀著(zhu)它(ta)奪目(mu)的(de)(de)(de)(de)(de)(de)光輝(hui)。中(zhong)(zhong)國(guo)(guo)(guo)(guo)第(di)一部(bu)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)長片(pian)(pian)(pian)《鐵扇公(gong)主》，在(zai)國(guo)(guo)(guo)(guo)內(nei)外引起(qi)廣泛影(ying)響(xiang)，發(fa)行(xing)到(dao)了新(xin)(xin)加(jia)坡、馬(ma)來西亞、日(ri)本(ben)等地(di)區(qu)，打響(xiang)了中(zhong)(zhong)國(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)對外輸出(chu)的(de)(de)(de)(de)(de)(de)第(di)一炮。中(zhong)(zhong)國(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)也(ye)自覺地(di)將(jiang)自己納(na)入到(dao)世(shi)(shi)界(jie)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)的(de)(de)(de)(de)(de)(de)軌跡(ji)當中(zhong)(zhong)，與世(shi)(shi)界(jie)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)發(fa)展保持(chi)一致。隨后，中(zhong)(zhong)國(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)頻(pin)頻(pin)在(zai)國(guo)(guo)(guo)(guo)際上獲獎，引起(qi)世(shi)(shi)人(ren)(ren)的(de)(de)(de)(de)(de)(de)注(zhu)目(mu)，聲(sheng)譽鵲起(qi)。中(zhong)(zhong)國(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)便在(zai)世(shi)(shi)界(jie)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)影(ying)視(shi)長廊(lang)里占(zhan)據了不容忽(hu)視(shi)的(de)(de)(de)(de)(de)(de)一席之(zhi)地(di)，并(bing)散發(fa)著(zhu)它(ta)獨特的(de)(de)(de)(de)(de)(de)魅力(li)。可是(shi)中(zhong)(zhong)國(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)發(fa)展到(dao)現在(zai)卻陷入了沉寂，從(cong)21世(shi)(shi)紀的(de)(de)(de)(de)(de)(de)90年(nian)代(dai)至(zhi)今(jin)，中(zhong)(zhong)國(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)沒有了以(yi)前的(de)(de)(de)(de)(de)(de)繁榮。在(zai)中(zhong)(zhong)國(guo)(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)市場上充斥(chi)的(de)(de)(de)(de)(de)(de)大(da)(da)多是(shi)美國(guo)(guo)(guo)(guo)和(he)日(ri)本(ben)的(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)，在(zai)人(ren)(ren)們(men)周(zhou)圍的(de)(de)(de)(de)(de)(de)生活用品、印(yin)刷品當中(zhong)(zhong)流(liu)行(xing)的(de)(de)(de)(de)(de)(de)更多是(shi)加(jia)菲貓、史努比等外來卡通形象(xiang)。對民族(zu)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)寄予(yu)厚(hou)望的(de)(de)(de)(de)(de)(de)廣大(da)(da)觀眾對民族(zu)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)呼聲(sheng)甚高，國(guo)(guo)(guo)(guo)家也(ye)大(da)(da)力(li)地(di)扶持(chi)民族(zu)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)事業，中(zhong)(zhong)國(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)藝術家也(ye)為國(guo)(guo)(guo)(guo)產(chan)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)發(fa)展花費大(da)(da)量心血，國(guo)(guo)(guo)(guo)產(chan)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)雖有起(qi)色，但尚不盡(jin)如人(ren)(ren)意。國(guo)(guo)(guo)(guo)產(chan)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)面臨(lin)著(zhu)巨大(da)(da)的(de)(de)(de)(de)(de)(de)挑戰，如何(he)在(zai)新(xin)(xin)世(shi)(shi)紀獲得更好的(de)(de)(de)(de)(de)(de)發(fa)展，搶回國(guo)(guo)(guo)(guo)內(nei)市場，同時走向世(shi)(shi)界(jie)，是(shi)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)創作者的(de)(de)(de)(de)(de)(de)當務之(zhi)急(ji)。國(guo)(guo)(guo)(guo)產(chan)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)發(fa)展緩慢的(de)(de)(de)(de)(de)(de)癥結在(zai)哪里？如何(he)探尋一條(tiao)適合中(zhong)(zhong)國(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)發(fa)展的(de)(de)(de)(de)(de)(de)道路是(shi)現在(zai)國(guo)(guo)(guo)(guo)產(chan)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)亟(ji)待解決的(de)(de)(de)(de)(de)(de)。

第一章歷史篇

內(nei)容(rong)摘要：中(zhong)國(guo)動(dong)畫(hua)(hua)片發展(zhan)經歷(li)了(le)70多年的時間，其間，中(zhong)國(guo)動(dong)畫(hua)(hua)取得了(le)可喜(xi)的成績(ji)，產生了(le)一大批蜚聲海(hai)內(nei)外(wai)的優秀作品(pin)。中(zhong)國(guo)動(dong)畫(hua)(hua)從它創始(shi)初(chu)期(qi)就與世界動(dong)畫(hua)(hua)緊密(mi)相(xiang)連。

本文(wen)從中(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)的(de)(de)(de)(de)(de)(de)歷史(shi)梳理開始，結合中(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)創(chuang)(chuang)作和市(shi)場(chang)兩個(ge)(ge)方(fang)面，探(tan)尋中(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)的(de)(de)(de)(de)(de)(de)藝(yi)術創(chuang)(chuang)作規律。中(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)創(chuang)(chuang)作經歷了(le)(le)(le)(le)20世紀(ji)50年(nian)(nian)代末(mo)到60年(nian)(nian)代中(zhong)(zhong)期和70年(nian)(nian)代末(mo)到80年(nian)(nian)代中(zhong)(zhong)期的(de)(de)(de)(de)(de)(de)兩個(ge)(ge)發展(zhan)高(gao)潮，新世紀(ji)中(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)儼然又要迎來它的(de)(de)(de)(de)(de)(de)又一(yi)繁榮時(shi)期，中(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)不(bu)是(shi)作為(wei)一(yi)個(ge)(ge)獨立的(de)(de)(de)(de)(de)(de)個(ge)(ge)體而存在(zai)，中(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)不(bu)僅要擁有(you)國(guo)(guo)(guo)內市(shi)場(chang)，更(geng)要走向世界。經過七十多(duo)年(nian)(nian)的(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)畫(hua)探(tan)索，中(zhong)(zhong)國(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)畫(hua)創(chuang)(chuang)作達(da)到了(le)(le)(le)(le)一(yi)個(ge)(ge)很高(gao)的(de)(de)(de)(de)(de)(de)藝(yi)術水準(zhun)(zhun)。但(dan)是(shi)在(zai)市(shi)場(chang)上(shang)稍(shao)許欠缺，中(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)人也(ye)意識到這個(ge)(ge)問題。特別是(shi)在(zai)美國(guo)(guo)(guo)日本等外來動(dong)(dong)(dong)(dong)(dong)畫(hua)的(de)(de)(de)(de)(de)(de)沖擊(ji)下(xia)，中(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)面臨巨(ju)大挑戰，中(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)制(zhi)作者(zhe)面對動(dong)(dong)(dong)(dong)(dong)畫(hua)現狀(zhuang)，顯示了(le)(le)(le)(le)他們的(de)(de)(de)(de)(de)(de)魄力(li)(li)，在(zai)動(dong)(dong)(dong)(dong)(dong)畫(hua)的(de)(de)(de)(de)(de)(de)制(zhi)作體系和發行體系上(shang)都做(zuo)了(le)(le)(le)(le)改進(jin)，借鑒吸收國(guo)(guo)(guo)外先進(jin)經驗(yan)，為(wei)己所用(yong)，并取(qu)得了(le)(le)(le)(le)良好(hao)的(de)(de)(de)(de)(de)(de)市(shi)場(chang)回(hui)報(bao)。與此同(tong)時(shi)我們也(ye)不(bu)能(neng)忽視中(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)存在(zai)的(de)(de)(de)(de)(de)(de)一(yi)些不(bu)足(zu)之處。應在(zai)保持民族特色的(de)(de)(de)(de)(de)(de)同(tong)時(shi)，使中(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)畫(hua)有(you)更(geng)好(hao)的(de)(de)(de)(de)(de)(de)發展(zhan)。影片的(de)(de)(de)(de)(de)(de)藝(yi)術水準(zhun)(zhun)為(wei)其長久的(de)(de)(de)(de)(de)(de)生命力(li)(li)提供保障(zhang)，而良好(hao)的(de)(de)(de)(de)(de)(de)市(shi)場(chang)回(hui)報(bao)也(ye)為(wei)藝(yi)術再(zai)創(chuang)(chuang)作提供資(zi)金(jin)。如何在(zai)藝(yi)術性與商業性之間找到一(yi)個(ge)(ge)完美的(de)(de)(de)(de)(de)(de)契合點，是(shi)本文(wen)所關注的(de)(de)(de)(de)(de)(de)。

動畫(hua)作(zuo)為(wei)一種(zhong)藝術創作(zuo)，在(zai)中(zhong)國的(de)發展前景是非常廣(guang)闊的(de)。新的(de)世紀(ji)，讓我們展望中(zhong)國動畫(hua)的(de)燦爛未來(lai)！

序言

動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)藝(yi)術(shu)是一種世(shi)(shi)界(jie)(jie)性的(de)(de)(de)(de)文化。從(cong)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)誕生以(yi)來，各國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)的(de)(de)(de)(de)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)交(jiao)流就十分(fen)廣泛(fan)(fan)。中(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)作為世(shi)(shi)界(jie)(jie)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)一分(fen)子也閃耀著(zhu)它奪目的(de)(de)(de)(de)光輝。中(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)第一部動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)長片《鐵扇(shan)公主》，在(zai)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)內外(wai)引(yin)起(qi)廣泛(fan)(fan)影響(xiang)，發(fa)(fa)行到(dao)了新(xin)加坡、馬來西亞、日(ri)本(ben)等地區，打響(xiang)了中(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片對外(wai)輸出的(de)(de)(de)(de)第一炮。中(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片也自(zi)覺地將自(zi)己(ji)納入(ru)到(dao)世(shi)(shi)界(jie)(jie)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片的(de)(de)(de)(de)軌(gui)跡當中(zhong)，與世(shi)(shi)界(jie)(jie)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)發(fa)(fa)展(zhan)保持一致。隨后，中(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片頻頻在(zai)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)際上獲獎(jiang)，引(yin)起(qi)世(shi)(shi)人(ren)的(de)(de)(de)(de)注(zhu)目，聲(sheng)譽鵲起(qi)。中(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片便(bian)在(zai)世(shi)(shi)界(jie)(jie)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)影視長廊里占據(ju)了不容忽視的(de)(de)(de)(de)一席之(zhi)地，并散發(fa)(fa)著(zhu)它獨特的(de)(de)(de)(de)魅力。可(ke)是中(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片發(fa)(fa)展(zhan)到(dao)現在(zai)卻陷入(ru)了沉寂(ji)，從(cong)21世(shi)(shi)紀(ji)的(de)(de)(de)(de)90年代至今，中(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片沒有了以(yi)前(qian)的(de)(de)(de)(de)繁榮。在(zai)中(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)的(de)(de)(de)(de)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片市(shi)場上充斥的(de)(de)(de)(de)大(da)(da)(da)多(duo)是美國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)和日(ri)本(ben)的(de)(de)(de)(de)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)片，在(zai)人(ren)們周圍的(de)(de)(de)(de)生活用品、印刷(shua)品當中(zhong)流行的(de)(de)(de)(de)更(geng)多(duo)是加菲貓(mao)、史努比等外(wai)來卡通(tong)形象(xiang)。對民族動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)寄予厚望(wang)的(de)(de)(de)(de)廣大(da)(da)(da)觀眾(zhong)對民族動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)呼聲(sheng)甚高，國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)家也大(da)(da)(da)力地扶持民族動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)事業(ye)，中(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)藝(yi)術(shu)家也為國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)產(chan)(chan)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)發(fa)(fa)展(zhan)花(hua)費(fei)大(da)(da)(da)量(liang)心血，國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)產(chan)(chan)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)雖有起(qi)色，但尚不盡(jin)如人(ren)意。國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)產(chan)(chan)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)面臨著(zhu)巨大(da)(da)(da)的(de)(de)(de)(de)挑戰，如何(he)在(zai)新(xin)世(shi)(shi)紀(ji)獲得更(geng)好的(de)(de)(de)(de)發(fa)(fa)展(zhan)，搶回國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)內市(shi)場，同(tong)時走(zou)向世(shi)(shi)界(jie)(jie)，是動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)創作者(zhe)的(de)(de)(de)(de)當務之(zhi)急(ji)。國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)產(chan)(chan)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)發(fa)(fa)展(zhan)緩慢的(de)(de)(de)(de)癥結在(zai)哪里？如何(he)探尋一條適合中(zhong)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)發(fa)(fa)展(zhan)的(de)(de)(de)(de)道路是現在(zai)國(guo)(guo)(guo)(guo)(guo)(guo)(guo)(guo)產(chan)(chan)動(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)亟待解決(jue)的(de)(de)(de)(de)。

第一章歷史篇

內容摘要(yao)：中(zhong)國動畫(hua)片(pian)發(fa)展經歷了(le)70多(duo)年的(de)時間，其間，中(zhong)國動畫(hua)取得了(le)可喜的(de)成績(ji)，產生(sheng)了(le)一大(da)批蜚聲(sheng)海內外的(de)優(you)秀(xiu)作品。中(zhong)國動畫(hua)從它創始初期就與(yu)世界(jie)動畫(hua)緊密相連(lian)。

本(ben)文從(cong)中(zhong)(zhong)(zhong)國動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)的(de)(de)(de)(de)歷史梳理開始，結合中(zhong)(zhong)(zhong)國動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)創(chuang)(chuang)作(zuo)和市(shi)場(chang)兩個(ge)(ge)方面，探(tan)(tan)尋中(zhong)(zhong)(zhong)國動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)的(de)(de)(de)(de)藝(yi)(yi)術(shu)(shu)創(chuang)(chuang)作(zuo)規律。中(zhong)(zhong)(zhong)國動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)創(chuang)(chuang)作(zuo)經歷了20世紀(ji)50年(nian)代(dai)末到(dao)60年(nian)代(dai)中(zhong)(zhong)(zhong)期(qi)和70年(nian)代(dai)末到(dao)80年(nian)代(dai)中(zhong)(zhong)(zhong)期(qi)的(de)(de)(de)(de)兩個(ge)(ge)發(fa)展高潮，新世紀(ji)中(zhong)(zhong)(zhong)國動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)儼然又(you)要迎來它的(de)(de)(de)(de)又(you)一繁榮時(shi)(shi)期(qi)，中(zhong)(zhong)(zhong)國動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)不(bu)(bu)是作(zuo)為一個(ge)(ge)獨立的(de)(de)(de)(de)個(ge)(ge)體(ti)而存在(zai)(zai)(zai)，中(zhong)(zhong)(zhong)國動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)不(bu)(bu)僅(jin)要擁有國內市(shi)場(chang)，更要走向世界。經過七十多年(nian)的(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)探(tan)(tan)索，中(zhong)(zhong)(zhong)國的(de)(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)創(chuang)(chuang)作(zuo)達到(dao)了一個(ge)(ge)很高的(de)(de)(de)(de)藝(yi)(yi)術(shu)(shu)水準。但是在(zai)(zai)(zai)市(shi)場(chang)上(shang)(shang)稍許欠缺，中(zhong)(zhong)(zhong)國動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)人也(ye)意(yi)識到(dao)這個(ge)(ge)問(wen)題。特別(bie)是在(zai)(zai)(zai)美國日本(ben)等外來動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)的(de)(de)(de)(de)沖擊下(xia)，中(zhong)(zhong)(zhong)國動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)面臨巨大挑戰，中(zhong)(zhong)(zhong)國動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)制(zhi)作(zuo)者面對動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)現狀，顯示了他們的(de)(de)(de)(de)魄力，在(zai)(zai)(zai)動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)的(de)(de)(de)(de)制(zhi)作(zuo)體(ti)系和發(fa)行(xing)體(ti)系上(shang)(shang)都做(zuo)了改進(jin)，借(jie)鑒吸收國外先進(jin)經驗，為己(ji)所用，并(bing)取得了良(liang)好的(de)(de)(de)(de)市(shi)場(chang)回報(bao)。與此同時(shi)(shi)我(wo)們也(ye)不(bu)(bu)能忽(hu)視中(zhong)(zhong)(zhong)國動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)存在(zai)(zai)(zai)的(de)(de)(de)(de)一些(xie)不(bu)(bu)足(zu)之(zhi)處(chu)。應(ying)在(zai)(zai)(zai)保持民族特色的(de)(de)(de)(de)同時(shi)(shi)，使中(zhong)(zhong)(zhong)國動(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)有更好的(de)(de)(de)(de)發(fa)展。影(ying)片的(de)(de)(de)(de)藝(yi)(yi)術(shu)(shu)水準為其長久的(de)(de)(de)(de)生(sheng)命(ming)力提(ti)供(gong)保障(zhang)，而良(liang)好的(de)(de)(de)(de)市(shi)場(chang)回報(bao)也(ye)為藝(yi)(yi)術(shu)(shu)再創(chuang)(chuang)作(zuo)提(ti)供(gong)資(zi)金(jin)。如何在(zai)(zai)(zai)藝(yi)(yi)術(shu)(shu)性與商業(ye)性之(zhi)間找到(dao)一個(ge)(ge)完美的(de)(de)(de)(de)契合點(dian)，是本(ben)文所關注(zhu)的(de)(de)(de)(de)。

動畫作為一(yi)種藝術創作，在中(zhong)國的(de)發(fa)展前景是非常(chang)廣闊的(de)。新的(de)世紀(ji)，讓我們展望中(zhong)國動畫的(de)燦爛未來！

序言

動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)藝(yi)術是一(yi)種(zhong)世(shi)界性的(de)(de)(de)文化。從(cong)動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)誕生(sheng)以來，各國(guo)(guo)(guo)的(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)交(jiao)流(liu)就十分廣泛。中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)作為(wei)世(shi)界動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)一(yi)分子也閃耀(yao)著它奪目的(de)(de)(de)光輝。中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)第一(yi)部動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)長片(pian)(pian)(pian)(pian)(pian)《鐵扇(shan)公(gong)主》，在(zai)(zai)國(guo)(guo)(guo)內外(wai)引(yin)(yin)起廣泛影響，發(fa)(fa)行到了(le)(le)新加坡、馬來西亞、日本等(deng)地區，打(da)響了(le)(le)中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)(pian)(pian)對外(wai)輸出的(de)(de)(de)第一(yi)炮(pao)。中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)(pian)(pian)也自覺(jue)地將自己納入到世(shi)界動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)(pian)(pian)的(de)(de)(de)軌跡(ji)當中(zhong)(zhong)(zhong)(zhong)，與世(shi)界動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)發(fa)(fa)展(zhan)(zhan)(zhan)保持(chi)一(yi)致。隨后，中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)(pian)(pian)頻頻在(zai)(zai)國(guo)(guo)(guo)際上(shang)獲獎，引(yin)(yin)起世(shi)人(ren)的(de)(de)(de)注(zhu)目，聲(sheng)譽(yu)鵲起。中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)(pian)(pian)便在(zai)(zai)世(shi)界動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)影視長廊里占據了(le)(le)不(bu)(bu)容忽視的(de)(de)(de)一(yi)席之(zhi)地，并散發(fa)(fa)著它獨(du)特的(de)(de)(de)魅力。可(ke)是中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)(pian)(pian)發(fa)(fa)展(zhan)(zhan)(zhan)到現在(zai)(zai)卻陷入了(le)(le)沉寂，從(cong)21世(shi)紀(ji)的(de)(de)(de)90年(nian)代至今(jin)，中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)(pian)(pian)沒有了(le)(le)以前(qian)的(de)(de)(de)繁榮。在(zai)(zai)中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)的(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)(pian)(pian)市場(chang)(chang)上(shang)充斥的(de)(de)(de)大(da)多(duo)是美(mei)國(guo)(guo)(guo)和日本的(de)(de)(de)動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)片(pian)(pian)(pian)(pian)(pian)，在(zai)(zai)人(ren)們周圍的(de)(de)(de)生(sheng)活用品、印刷品當中(zhong)(zhong)(zhong)(zhong)流(liu)行的(de)(de)(de)更多(duo)是加菲貓、史努(nu)比等(deng)外(wai)來卡通形象。對民族(zu)動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)寄予厚望(wang)的(de)(de)(de)廣大(da)觀眾(zhong)對民族(zu)動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)呼聲(sheng)甚高，國(guo)(guo)(guo)家也大(da)力地扶持(chi)民族(zu)動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)事業(ye)，中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)藝(yi)術家也為(wei)國(guo)(guo)(guo)產動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)發(fa)(fa)展(zhan)(zhan)(zhan)花費大(da)量(liang)心血，國(guo)(guo)(guo)產動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)雖有起色(se)，但(dan)尚不(bu)(bu)盡如人(ren)意(yi)。國(guo)(guo)(guo)產動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)面臨著巨大(da)的(de)(de)(de)挑戰(zhan)，如何在(zai)(zai)新世(shi)紀(ji)獲得更好的(de)(de)(de)發(fa)(fa)展(zhan)(zhan)(zhan)，搶回國(guo)(guo)(guo)內市場(chang)(chang)，同(tong)時(shi)走向世(shi)界，是動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)創作者的(de)(de)(de)當務之(zhi)急。國(guo)(guo)(guo)產動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)發(fa)(fa)展(zhan)(zhan)(zhan)緩慢的(de)(de)(de)癥結在(zai)(zai)哪里？如何探尋一(yi)條適(shi)合中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)發(fa)(fa)展(zhan)(zhan)(zhan)的(de)(de)(de)道路是現在(zai)(zai)國(guo)(guo)(guo)產動(dong)(dong)(dong)(dong)(dong)(dong)畫(hua)(hua)(hua)(hua)(hua)(hua)亟待解決(jue)的(de)(de)(de)。

第一章歷史篇