2010年，國內(nei)農(nong)產品(pin)(pin)“接(jie)力式”的(de)價格(ge)上漲(zhang)(zhang)引發各(ge)方(fang)關注：首先是綠豆、大蒜、生姜等小(xiao)宗(zong)農(nong)產品(pin)(pin)價格(ge)飆(biao)升(sheng)，然(ran)后是小(xiao)麥、玉米、水稻等糧食(shi)價格(ge)較快上漲(zhang)(zhang)。據(ju)(ju)國家統(tong)計(ji)局(ju)公布的(de)數據(ju)(ju)，2010年11月份的(de)居(ju)民消費價格(ge)指數（CPI）同比上漲(zhang)(zhang)5.1%，其中(zhong)食(shi)品(pin)(pin)價格(ge)上漲(zhang)(zhang)11.7%，居(ju)于漲(zhang)(zhang)幅(fu)榜首。是什么(me)原因導致國內(nei)農(nong)產品(pin)(pin)價格(ge)接(jie)力式上漲(zhang)(zhang)，地方(fang)政府應(ying)該履行什么(me)職(zhi)能才能使農(nong)產品(pin)(pin)市場穩定？

1農產品在生產流通過程中存(cun)在的問題

1．1農戶(hu)的信息不(bu)對稱

現(xian)時我國農(nong)(nong)產(chan)品(pin)(pin)的(de)生產(chan)主要是小(xiao)戶生產(chan)模式，由于(yu)農(nong)(nong)民的(de)信息(xi)不對稱，什(shen)么(me)好(hao)賣就生產(chan)什(shen)么(me)。珠海菜農(nong)(nong)老謝說(shuo)，半(ban)年前，大(da)蒜價(jia)格飛(fei)漲，引發不少菜農(nong)(nong)盲目(mu)跟(gen)風搶種，形成史上最貴蒜種，提高了生產(chan)成本，如今(jin)半(ban)年過去(qu)了，大(da)蒜價(jia)格從原來的(de)20元/千(qian)克(ke)跌到現(xian)在(zai)的(de)不足(zu)2元/千(qian)克(ke)，形成銷(xiao)售困難，收入嚴重(zhong)減少。這種小(xiao)戶生產(chan)模式大(da)大(da)影響中國農(nong)(nong)產(chan)品(pin)(pin)的(de)供應(ying)，造成某些(xie)農(nong)(nong)產(chan)品(pin)(pin)生產(chan)過剩，而另一些(xie)農(nong)(nong)產(chan)品(pin)(pin)卻供應(ying)不足(zu)，導致農(nong)(nong)產(chan)品(pin)(pin)市場不穩定。

1．2農產品流通不暢(chang)

農(nong)戶(hu)分(fen)散經營，很(hen)難與(yu)市場(chang)對(dui)接，形(xing)成“小農(nong)戶(hu)”與(yu)“大市場(chang)”之間(jian)的(de)矛(mao)盾，農(nong)戶(hu)把自己的(de)產(chan)品送到本地市場(chang)銷售要(yao)花費(fei)很(hen)多時(shi)(shi)間(jian)且銷量(liang)有限，而坐(zuo)等流(liu)通商(shang)到來收購(gou)價(jia)格又(you)低，農(nong)產(chan)品在銷售上會遇到很(hen)多困難；據(ju)清遠農(nong)民(min)老何說(shuo)，在當地只有明確有流(liu)通商(shang)來收購(gou)農(nong)產(chan)品時(shi)(shi)，才敢大批量(liang)生產(chan)該農(nong)產(chan)品，這(zhe)樣容易形(xing)成一窩蜂生產(chan)，造(zao)成農(nong)產(chan)品流(liu)通不暢、供應不均衡。

近幾年，*市(shi)(shi)高(gao)(gao)(gao)效(xiao)(xiao)農(nong)業(ye)(ye)(ye)有了長足(zu)發(fa)展(zhan)，特別(bie)是今年以(yi)來，各(ge)地(di)按照市(shi)(shi)委(wei)、市(shi)(shi)政(zheng)府(fu)開(kai)展(zhan)“高(gao)(gao)(gao)效(xiao)(xiao)農(nong)業(ye)(ye)(ye)突破年”活動的(de)總體部署和要求，狠抓(zhua)各(ge)項關鍵措施落(luo)實和服務效(xiao)(xiao)能(neng)提高(gao)(gao)(gao)，全市(shi)(shi)高(gao)(gao)(gao)效(xiao)(xiao)農(nong)業(ye)(ye)(ye)蓬勃發(fa)展(zhan)，形勢喜人。高(gao)(gao)(gao)效(xiao)(xiao)農(nong)業(ye)(ye)(ye)面積(ji)增加(jia)(jia)，特別(bie)是設施農(nong)業(ye)(ye)(ye)比重(zhong)的(de)迅速提高(gao)(gao)(gao)，對(dui)農(nong)產(chan)品“價賤、滯銷”的(de)風險(xian)和滯后影(ying)響應有足(zu)夠的(de)估計，沒有銷售市(shi)(shi)場的(de)高(gao)(gao)(gao)效(xiao)(xiao)農(nong)業(ye)(ye)(ye)將會出現滅頂之災。為(wei)此，重(zhong)視和加(jia)(jia)強(qiang)農(nong)產(chan)品銷售工作(zuo)必(bi)須做到(dao)未雨綢繆，從(cong)容應對(dui)。我(wo)們認(ren)為(wei)發(fa)展(zhan)高(gao)(gao)(gao)效(xiao)(xiao)農(nong)業(ye)(ye)(ye)必(bi)須重(zhong)視和加(jia)(jia)強(qiang)農(nong)產(chan)品銷售工作(zuo)。

一(yi)、充(chong)分(fen)認(ren)清當(dang)前農(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)銷(xiao)售形勢(shi)(shi)。從(cong)宏(hong)觀(guan)經濟(ji)形勢(shi)(shi)來(lai)看，受國際金(jin)融(rong)危機持續蔓延的影(ying)響(xiang)，近期(qi)國內(nei)農(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)市(shi)(shi)場價(jia)(jia)格總體滑坡，特別是(shi)隨著宏(hong)觀(guan)經濟(ji)影(ying)響(xiang)的深入，農(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)價(jia)(jia)格仍會(hui)呈現(xian)弱勢(shi)(shi)行情，在(zai)(zai)這個大(da)的背景下，重視(shi)和(he)加強農(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)銷(xiao)售市(shi)(shi)場開(kai)(kai)拓，對(dui)(dui)促進農(nong)(nong)(nong)民(min)(min)增收(shou)工(gong)作(zuo)具有(you)(you)十分(fen)重要(yao)的意(yi)義。從(cong)長遠發(fa)展(zhan)(zhan)(zhan)來(lai)看，*正(zheng)在(zai)(zai)全力打造全省高效農(nong)(nong)(nong)業(ye)(ye)第(di)一(yi)市(shi)(shi)，目(mu)前全市(shi)(shi)高效農(nong)(nong)(nong)業(ye)(ye)發(fa)展(zhan)(zhan)(zhan)氛(fen)圍(wei)很濃、勢(shi)(shi)頭很旺(wang)，必須要(yao)充(chong)分(fen)考慮到農(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)的市(shi)(shi)場銷(xiao)售，只有(you)(you)賣得掉(diao)，高效農(nong)(nong)(nong)業(ye)(ye)才(cai)能持續發(fa)展(zhan)(zhan)(zhan)得起來(lai)，只有(you)(you)賣得好(hao)價(jia)(jia)錢，農(nong)(nong)(nong)民(min)(min)發(fa)展(zhan)(zhan)(zhan)高效農(nong)(nong)(nong)業(ye)(ye)的積極性才(cai)會(hui)高。從(cong)現(xian)實(shi)要(yao)求來(lai)看，當(dang)前全市(shi)(shi)上(shang)下正(zheng)在(zai)(zai)開(kai)(kai)展(zhan)(zhan)(zhan)學(xue)習(xi)實(shi)踐(jian)科學(xue)發(fa)展(zhan)(zhan)(zhan)觀(guan)活(huo)動。學(xue)習(xi)實(shi)踐(jian)科學(xue)發(fa)展(zhan)(zhan)(zhan)觀(guan)，對(dui)(dui)我們農(nong)(nong)(nong)業(ye)(ye)部門來(lai)說，首要(yao)的任務就是(shi)要(yao)服(fu)務好(hao)農(nong)(nong)(nong)民(min)(min)增收(shou)，而(er)春季是(shi)春提(ti)早設(she)施(shi)農(nong)(nong)(nong)業(ye)(ye)農(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)銷(xiao)售旺(wang)季，產(chan)量(liang)大(da)、上(shang)市(shi)(shi)集(ji)中，落實(shi)銷(xiao)售市(shi)(shi)場，做好(hao)產(chan)銷(xiao)銜(xian)接，對(dui)(dui)于促進農(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)順利銷(xiao)售，增加農(nong)(nong)(nong)民(min)(min)現(xian)金(jin)收(shou)入，具有(you)(you)十分(fen)重要(yao)的現(xian)實(shi)意(yi)義。因此，我們認(ren)各地一(yi)定(ding)要(yao)認(ren)清形勢(shi)(shi)，創新工(gong)作(zuo)思路(lu)，采取有(you)(you)效措(cuo)施(shi)，切實(shi)做好(hao)春季農(nong)(nong)(nong)產(chan)品(pin)(pin)(pin)銷(xiao)售工(gong)作(zuo)。

二、切(qie)實加強(qiang)農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)市(shi)(shi)(shi)場(chang)體系建(jian)(jian)設(she)。農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)批發(fa)市(shi)(shi)(shi)場(chang)是連接產(chan)(chan)(chan)(chan)銷(xiao)(xiao)(xiao)(xiao)的(de)重(zhong)要紐帶。各(ge)(ge)地(di)要充分發(fa)揮大中(zhong)型農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)批發(fa)市(shi)(shi)(shi)場(chang)在(zai)促進流(liu)通(tong)、保障供應中(zhong)的(de)作用(yong)，積極(ji)動員各(ge)(ge)路(lu)商戶，廣(guang)泛聯系銷(xiao)(xiao)(xiao)(xiao)路(lu)，幫助本地(di)農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)尋找外銷(xiao)(xiao)(xiao)(xiao)市(shi)(shi)(shi)場(chang)，促進春季農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)銷(xiao)(xiao)(xiao)(xiao)售(shou)。按(an)照建(jian)(jian)立“五(wu)級農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)市(shi)(shi)(shi)場(chang)體系”的(de)要求，政府相關(guan)職(zhi)能部(bu)門特別是各(ge)(ge)級農(nong)業(ye)部(bu)門應當積極(ji)參與和(he)引導有關(guan)方面強(qiang)化農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)流(liu)通(tong)市(shi)(shi)(shi)場(chang)建(jian)(jian)設(she)，為(wei)農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)銷(xiao)(xiao)(xiao)(xiao)售(shou)提供有效(xiao)載體和(he)平臺。要著力將(jiang)*華東(dong)農(nong)副產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)批發(fa)市(shi)(shi)(shi)場(chang)建(jian)(jian)設(she)成(cheng)為(wei)長三角北(bei)翼(yi)中(zhong)心市(shi)(shi)(shi)場(chang)，使之成(cheng)為(wei)農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)市(shi)(shi)(shi)場(chang)流(liu)通(tong)的(de)價格(ge)形成(cheng)中(zhong)心、信(xin)息傳遞中(zhong)心和(he)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)集散中(zhong)心。加強(qiang)重(zhong)點(dian)鄉鎮(zhen)產(chan)(chan)(chan)(chan)地(di)專業(ye)市(shi)(shi)(shi)場(chang)、村(cun)級農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)購(gou)銷(xiao)(xiao)(xiao)(xiao)經(jing)營部(bu)和(he)農(nong)民(min)(min)經(jing)紀人隊伍建(jian)(jian)設(she)，充分發(fa)揮鄉鎮(zhen)產(chan)(chan)(chan)(chan)地(di)專業(ye)市(shi)(shi)(shi)場(chang)、村(cun)級農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)購(gou)銷(xiao)(xiao)(xiao)(xiao)經(jing)營部(bu)和(he)農(nong)民(min)(min)經(jing)紀人在(zai)農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)銷(xiao)(xiao)(xiao)(xiao)售(shou)中(zhong)的(de)作用(yong)，讓農(nong)民(min)(min)足不出村(cun)，便可銷(xiao)(xiao)(xiao)(xiao)售(shou)農(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)。

三(san)、全力(li)做好(hao)春季(ji)(ji)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)促銷(xiao)各項服務(wu)(wu)。農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)等部(bu)門應當(dang)加強調查(cha)研究，全力(li)做好(hao)春季(ji)(ji)集中(zhong)上(shang)市(shi)(shi)(shi)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)促銷(xiao)服務(wu)(wu)工(gong)作(zuo)，幫助企業(ye)(ye)(ye)(ye)和生產(chan)(chan)(chan)(chan)基地(di)尋找市(shi)(shi)(shi)場，落實銷(xiao)路。動(dong)員社(she)會(hui)(hui)各方面力(li)量，立足(zu)省(sheng)內、拓展(zhan)省(sheng)外，瞄準(zhun)長三(san)角大(da)(da)(da)中(zhong)城市(shi)(shi)(shi)群，采用(yong)召開產(chan)(chan)(chan)(chan)銷(xiao)對(dui)接(jie)(jie)會(hui)(hui)、產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)推介(jie)會(hui)(hui)、設立銷(xiao)售(shou)(shou)窗口、開辟銷(xiao)售(shou)(shou)專(zhuan)欄、公(gong)布銷(xiao)售(shou)(shou)電話(hua)等形(xing)式搭建產(chan)(chan)(chan)(chan)銷(xiao)對(dui)接(jie)(jie)平臺，積極組(zu)織(zhi)促銷(xiao)，拉動(dong)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)消費。充(chong)分利(li)用(yong)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)部(bu)門直接(jie)(jie)牽頭組(zu)織(zhi)各類名(ming)特優農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)展(zhan)示展(zhan)銷(xiao)會(hui)(hui)的(de)(de)(de)優勢(shi)(shi)，聯絡和組(zu)織(zhi)本(ben)地(di)規模(mo)大(da)(da)(da)、影響廣、帶(dai)動(dong)強的(de)(de)(de)種養大(da)(da)(da)戶、農(nong)(nong)(nong)(nong)民經(jing)(jing)紀(ji)人、合(he)作(zuo)流通(tong)組(zu)織(zhi)、龍(long)頭企業(ye)(ye)(ye)(ye)，踴躍參(can)(can)加*華東農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)批(pi)(pi)發(fa)(fa)市(shi)(shi)(shi)場農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)產(chan)(chan)(chan)(chan)銷(xiao)對(dui)接(jie)(jie)活(huo)(huo)動(dong)、*農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)接(jie)(jie)軌上(shang)海春季(ji)(ji)招商活(huo)(huo)動(dong)、*常州掛鉤(gou)合(he)作(zuo)、*蘇州春季(ji)(ji)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)招商說明(ming)會(hui)(hui)、“5.18”*農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)經(jing)(jing)貿洽談活(huo)(huo)動(dong)等活(huo)(huo)動(dong)平臺，尋求合(he)作(zuo)，尋找訂單，促進農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)產(chan)(chan)(chan)(chan)銷(xiao)對(dui)接(jie)(jie)。充(chong)分發(fa)(fa)揮農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)部(bu)門各類專(zhuan)業(ye)(ye)(ye)(ye)協(xie)會(hui)(hui)的(de)(de)(de)作(zuo)用(yong)，使(shi)之(zhi)直接(jie)(jie)參(can)(can)與到農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)銷(xiao)售(shou)(shou)工(gong)作(zuo)中(zhong)來(lai)。要(yao)注(zhu)重本(ben)地(di)拳頭產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)、優勢(shi)(shi)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)、特色產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)、原(yuan)產(chan)(chan)(chan)(chan)地(di)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)品(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)培(pei)育和保護，注(zhu)重生產(chan)(chan)(chan)(chan)、流通(tong)環(huan)節的(de)(de)(de)技術服務(wu)(wu)與指導。通(tong)過(guo)市(shi)(shi)(shi)場化經(jing)(jing)營運作(zuo)，催生一批(pi)(pi)品(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)、培(pei)育一批(pi)(pi)名(ming)牌(pai)，不斷提高*農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)品(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)覆蓋(gai)率，把品(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)、名(ming)牌(pai)優勢(shi)(shi)轉變為市(shi)(shi)(shi)場優勢(shi)(shi)。

四、及(ji)(ji)(ji)時提(ti)供農(nong)(nong)產(chan)(chan)(chan)品市(shi)(shi)場(chang)(chang)信(xin)息(xi)和預警(jing)。做好春季農(nong)(nong)產(chan)(chan)(chan)品產(chan)(chan)(chan)銷動態信(xin)息(xi)調研，及(ji)(ji)(ji)時收集(ji)(ji)有(you)關(guan)農(nong)(nong)產(chan)(chan)(chan)品供求信(xin)息(xi)，充(chong)(chong)(chong)分發(fa)(fa)(fa)揮(hui)信(xin)息(xi)的(de)(de)引(yin)(yin)導(dao)作用。建立每周價格信(xin)息(xi)報(bao)(bao)告制(zhi)度，加(jia)(jia)強對(dui)(dui)農(nong)(nong)產(chan)(chan)(chan)品市(shi)(shi)場(chang)(chang)的(de)(de)監測(ce)和預警(jing)，密切關(guan)注各地農(nong)(nong)產(chan)(chan)(chan)品市(shi)(shi)場(chang)(chang)供求及(ji)(ji)(ji)價格變化(hua)，對(dui)(dui)可能(neng)(neng)出(chu)(chu)現的(de)(de)賣難和價格異(yi)常波動及(ji)(ji)(ji)時分析預警(jing)，并(bing)報(bao)(bao)告當(dang)地政府和上級主管部門。特(te)別是(shi)對(dui)(dui)高效農(nong)(nong)業發(fa)(fa)(fa)展相對(dui)(dui)集(ji)(ji)中(zhong)、相對(dui)(dui)較快(kuai)、規模較大(da)地區的(de)(de)農(nong)(nong)產(chan)(chan)(chan)品的(de)(de)市(shi)(shi)場(chang)(chang)行情，農(nong)(nong)業等部門要通過(guo)廣播(bo)、電(dian)話、電(dian)視、網絡(luo)和報(bao)(bao)紙等多種(zhong)媒介，及(ji)(ji)(ji)早(zao)向當(dang)地政府、部門，特(te)別是(shi)廣大(da)農(nong)(nong)民(min)宣(xuan)傳(chuan)通報(bao)(bao)，提(ti)出(chu)(chu)對(dui)(dui)策(ce)建議。發(fa)(fa)(fa)揮(hui)農(nong)(nong)業系統自身優勢，完善農(nong)(nong)產(chan)(chan)(chan)品批發(fa)(fa)(fa)市(shi)(shi)場(chang)(chang)信(xin)息(xi)網絡(luo)建設，努(nu)力實現信(xin)息(xi)共(gong)享，更好地發(fa)(fa)(fa)揮(hui)市(shi)(shi)場(chang)(chang)信(xin)息(xi)對(dui)(dui)引(yin)(yin)導(dao)農(nong)(nong)產(chan)(chan)(chan)品有(you)序流通的(de)(de)重要作用。要直(zhi)接(jie)(jie)開展面向廣大(da)農(nong)(nong)民(min)的(de)(de)信(xin)息(xi)服務，大(da)力發(fa)(fa)(fa)展農(nong)(nong)村信(xin)息(xi)員隊伍，充(chong)(chong)(chong)分發(fa)(fa)(fa)揮(hui)他(ta)們對(dui)(dui)農(nong)(nong)民(min)直(zhi)接(jie)(jie)傳(chuan)遞信(xin)息(xi)的(de)(de)功能(neng)(neng)和對(dui)(dui)農(nong)(nong)民(min)生產(chan)(chan)(chan)經營的(de)(de)引(yin)(yin)導(dao)作用。要強化(hua)輿論引(yin)(yin)導(dao)，充(chong)(chong)(chong)分利(li)用各類(lei)媒體宣(xuan)傳(chuan)國家關(guan)于加(jia)(jia)強農(nong)(nong)產(chan)(chan)(chan)品產(chan)(chan)(chan)銷銜接(jie)(jie)、穩定市(shi)(shi)場(chang)(chang)價格的(de)(de)政策(ce)措(cuo)施，及(ji)(ji)(ji)時本地區農(nong)(nong)產(chan)(chan)(chan)品供求和價格信(xin)息(xi)。

五、積極推進農(nong)產(chan)品(pin)(pin)(pin)現代流(liu)通業態(tai)。改善農(nong)產(chan)品(pin)(pin)(pin)交易(yi)手段，重(zhong)點推動(dong)農(nong)產(chan)品(pin)(pin)(pin)物流(liu)、連(lian)鎖經(jing)營(ying)、直(zhi)銷(xiao)(xiao)配(pei)送、電子(zi)商務等現代流(liu)通方(fang)(fang)式的(de)(de)發展(zhan)，進一步改善交易(yi)手段，規范交易(yi)行(xing)為，提高流(liu)通效(xiao)率。結(jie)合*農(nong)產(chan)品(pin)(pin)(pin)的(de)(de)品(pin)(pin)(pin)種(zhong)、特色，加快(kuai)標準(zhun)制修訂完善步伐，盡(jin)快(kuai)形成(cheng)與國(guo)際市(shi)(shi)(shi)場接(jie)軌(gui)、涵蓋(gai)主要(yao)農(nong)產(chan)品(pin)(pin)(pin)品(pin)(pin)(pin)種(zhong)的(de)(de)交易(yi)分級分類規格標準(zhun)體系，推動(dong)上市(shi)(shi)(shi)農(nong)產(chan)品(pin)(pin)(pin)質量等級化(hua)、重(zhong)量標準(zhun)化(hua)、包裝規格化(hua)。充分利用(yong)各(ge)地農(nong)業信息網(wang)站和全國(guo)農(nong)產(chan)品(pin)(pin)(pin)供求(qiu)一站通系統(tong)，及時搭建網(wang)絡(luo)促銷(xiao)(xiao)平臺(tai)，積極組建地方(fang)(fang)區域(yu)性網(wang)上展(zhan)廳(ting)，并與*農(nong)業信息網(wang)聯網(wang)運行(xing)，使(shi)之成(cheng)為我市(shi)(shi)(shi)農(nong)產(chan)品(pin)(pin)(pin)永(yong)不落幕(mu)的(de)(de)網(wang)上展(zhan)銷(xiao)(xiao)會(hui)。

為了進一步提升農產(chan)(chan)品產(chan)(chan)銷(xiao)(xiao)對接(jie)水平，保障(zhang)農產(chan)(chan)品市(shi)場均衡(heng)供(gong)應和(he)價(jia)格穩定(ding)，促進農業(ye)發(fa)展、農民增收，根據(ju)《省人民政(zheng)府(fu)關(guan)于(yu)加快(kuai)發(fa)展農業(ye)主導(dao)產(chan)(chan)業(ye)推進現代農業(ye)建設(she)的若干意見》（政(zheng)發(fa)〔2007〕17號(hao)）等文件(jian)精(jing)神，經省政(zheng)府(fu)同意，現就加強農產(chan)(chan)品營銷(xiao)(xiao)工作提出如下(xia)意見：

一、抓農產(chan)品營銷是各(ge)級(ji)政府的(de)重(zhong)要(yao)職(zhi)能(neng)

發(fa)展現代農(nong)(nong)(nong)業(ye)，必(bi)須抓(zhua)好農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)的(de)營(ying)銷(xiao)(xiao)。農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)營(ying)銷(xiao)(xiao)是不斷滿足廣大(da)群眾對(dui)農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)消費需求的(de)重(zhong)(zhong)要(yao)保(bao)證，也(ye)是確保(bao)農(nong)(nong)(nong)業(ye)生產(chan)(chan)者(zhe)通(tong)(tong)過流(liu)通(tong)(tong)環節(jie)實現農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)價值增值、增產(chan)(chan)增收的(de)重(zhong)(zhong)要(yao)手段。因此，抓(zhua)農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)營(ying)銷(xiao)(xiao)與抓(zhua)農(nong)(nong)(nong)業(ye)生產(chan)(chan)一樣，是市(shi)場經濟條(tiao)件下各級政府的(de)重(zhong)(zhong)要(yao)公共職能(neng)。各級政府及農(nong)(nong)(nong)業(ye)等有關部門要(yao)認真(zhen)履行好這一職能(neng)，通(tong)(tong)過營(ying)銷(xiao)(xiao)組(zu)織(zhi)引導農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)生產(chan)(chan)經營(ying)者(zhe)注重(zhong)(zhong)產(chan)(chan)品(pin)(pin)(pin)研(yan)發(fa)、生產(chan)(chan)、定(ding)價、宣傳(chuan)推廣、售(shou)后(hou)服(fu)務(wu)等工作，并(bing)在各個環節(jie)收集反饋相關信息。要(yao)加強(qiang)農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)市(shi)場及交通(tong)(tong)、通(tong)(tong)訊等基(ji)礎設施建設，加強(qiang)政策法制環境建設，創造良好的(de)市(shi)場營(ying)銷(xiao)(xiao)環境。要(yao)及時(shi)市(shi)場信息，引導農(nong)(nong)(nong)民(min)按需開發(fa)和組(zu)織(zhi)農(nong)(nong)(nong)業(ye)生產(chan)(chan)，提高(gao)農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)流(liu)通(tong)(tong)效率，不斷優化對(dui)營(ying)銷(xiao)(xiao)的(de)公共服(fu)務(wu)。

二(er)、努力從宏觀上實現農業(ye)生產和市場需求的基(ji)本(ben)平衡(heng)

各級(ji)政府抓農(nong)(nong)產(chan)(chan)品營(ying)銷工作，首(shou)先(xian)要從(cong)宏觀上確保(bao)農(nong)(nong)產(chan)(chan)品生(sheng)(sheng)(sheng)產(chan)(chan)和市(shi)場(chang)需(xu)求(qiu)的(de)(de)(de)(de)基(ji)本(ben)(ben)平(ping)衡(heng)，這(zhe)是從(cong)根本(ben)(ben)上解決農(nong)(nong)產(chan)(chan)品買難(nan)賣難(nan)的(de)(de)(de)(de)基(ji)本(ben)(ben)前提。各級(ji)農(nong)(nong)業(ye)等有(you)關部(bu)門應加(jia)強對(dui)各類農(nong)(nong)產(chan)(chan)品國內外市(shi)場(chang)消費需(xu)求(qiu)、生(sheng)(sheng)(sheng)產(chan)(chan)狀況(kuang)的(de)(de)(de)(de)調查、分析(xi)和預(yu)測、預(yu)警，并建立基(ji)本(ben)(ben)數據庫，定期。對(dui)糧食、生(sheng)(sheng)(sheng)豬等涉及國計(ji)民(min)生(sheng)(sheng)(sheng)的(de)(de)(de)(de)消費品，要確保(bao)必要的(de)(de)(de)(de)、合適的(de)(de)(de)(de)種養面積或數量，確保(bao)市(shi)場(chang)供給和價(jia)格穩定。必要時可通(tong)過政策激勵(li)手段引導農(nong)(nong)民(min)增加(jia)或減少某種農(nong)(nong)產(chan)(chan)品的(de)(de)(de)(de)生(sheng)(sheng)(sheng)產(chan)(chan)，確保(bao)市(shi)場(chang)供需(xu)平(ping)衡(heng)。對(dui)產(chan)(chan)量有(you)大小年(nian)等現象(xiang)，價(jia)格、數量波(bo)動較大的(de)(de)(de)(de)農(nong)(nong)產(chan)(chan)品，也應加(jia)強宏觀調控，既保(bao)障市(shi)場(chang)供給，又確保(bao)農(nong)(nong)民(min)增收(shou)。

三、大力培育農(nong)產品(pin)現代營銷主體

各市農委（畜(chu)牧、水(shui)產局）：

國(guo)慶節(jie)即(ji)將來臨，為(wei)確保農(nong)產品消費安全(quan)，讓人民(min)群眾過一個歡樂祥和的節(jie)日，根據(ju)農(nong)業部通(tong)知精神，現就(jiu)做好節(jie)日前后全(quan)省農(nong)產品質(zhi)量監管和市場供應工作通(tong)知如下：

一、高度重(zhong)視國慶(qing)期(qi)間(jian)農(nong)產品(pin)(pin)(pin)質量監管和市(shi)場供(gong)(gong)應工作。保證國慶(qing)前后農(nong)產品(pin)(pin)(pin)消費(fei)安全(quan)和市(shi)場供(gong)(gong)應，直接關(guan)系到改革、發展、穩定的(de)大局，并關(guan)系到為黨(dang)的(de)十七(qi)大勝(sheng)利召開創造良好的(de)市(shi)場環境。各級(ji)農(nong)業部門高度重(zhong)視，結合(he)已經(jing)開展的(de)農(nong)產品(pin)(pin)(pin)質量安全(quan)專項(xiang)整治(zhi)行(xing)動，進(jin)一步加(jia)大工作力度，切實抓好各項(xiang)措施落實，確保節日期(qi)間(jian)農(nong)產品(pin)(pin)(pin)消費(fei)安全(quan)和市(shi)場供(gong)(gong)應。

二、強(qiang)化生(sheng)(sheng)產(chan)(chan)(chan)環(huan)節監(jian)管，確保農(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)源(yuan)頭(tou)安(an)全。要重點圍(wei)繞(rao)高毒農(nong)(nong)藥(yao)、飼料添加劑(ji)和水(shui)產(chan)(chan)(chan)養殖(zhi)中違規使用氯霉素、孔雀石(shi)綠和硝基呋喃類藥(yao)物(wu)等(deng)問(wen)題，依(yi)法加大對農(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)產(chan)(chan)(chan)地環(huan)境(jing)、農(nong)(nong)業(ye)投入品(pin)(pin)和生(sheng)(sheng)產(chan)(chan)(chan)過程(cheng)等(deng)關鍵環(huan)節的監(jian)管，推(tui)廣動植物(wu)病蟲(chong)害綜合(he)防(fang)治技術(shu)，引(yin)導農(nong)(nong)民(min)合(he)理(li)使用農(nong)(nong)業(ye)投入品(pin)(pin)，建(jian)立健全生(sheng)(sheng)產(chan)(chan)(chan)記錄檔案，強(qiang)化環(huan)境(jing)監(jian)測(ce)與治理(li)，推(tui)動農(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)無公害標準化生(sheng)(sheng)產(chan)(chan)(chan)與加工，嚴把農(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)產(chan)(chan)(chan)地準出(chu)關。要加大農(nong)(nong)資市場整(zheng)治力度(du)，嚴厲打(da)擊違法制(zhi)售、使用禁用藥(yao)物(wu)行為。

三、加強(qiang)市(shi)(shi)(shi)(shi)場(chang)準(zhun)入管(guan)(guan)理(li)，確(que)保農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)消費安全(quan)(quan)。采取農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)生產(chan)(chan)企(qi)業(ye)(ye)、批(pi)發(fa)(fa)市(shi)(shi)(shi)(shi)場(chang)、農(nong)(nong)(nong)貿市(shi)(shi)(shi)(shi)場(chang)、超市(shi)(shi)(shi)(shi)等企(qi)業(ye)(ye)自檢(jian)(jian)(jian)與主管(guan)(guan)部(bu)(bu)門監(jian)管(guan)(guan)抽查相結(jie)合等方式，重點加強(qiang)流通環節的(de)農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)檢(jian)(jian)(jian)驗檢(jian)(jian)(jian)測(ce)工作，把好市(shi)(shi)(shi)(shi)場(chang)準(zhun)入關(guan)，對(dui)發(fa)(fa)現(xian)的(de)不(bu)合格農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)，要(yao)及時依法進(jin)行無害化處理(li)，一律不(bu)得上(shang)市(shi)(shi)(shi)(shi)銷(xiao)(xiao)售(shou)，消除(chu)質(zhi)量安全(quan)(quan)隱患。特別(bie)是要(yao)將地(di)級市(shi)(shi)(shi)(shi)以上(shang)農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)批(pi)發(fa)(fa)市(shi)(shi)(shi)(shi)場(chang)全(quan)(quan)部(bu)(bu)納入質(zhi)量安全(quan)(quan)監(jian)測(ce)范圍，組織力量認(ren)真開(kai)展檢(jian)(jian)(jian)測(ce)抽查；同(tong)時，要(yao)指導批(pi)發(fa)(fa)市(shi)(shi)(shi)(shi)場(chang)認(ren)真落實《農(nong)(nong)(nong)業(ye)(ye)部(bu)(bu)關(guan)于貫徹<農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)質(zhi)量安全(quan)(quan)法>加強(qiang)農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)批(pi)發(fa)(fa)市(shi)(shi)(shi)(shi)場(chang)質(zhi)量安全(quan)(quan)監(jian)管(guan)(guan)工作的(de)意見》（農(nong)(nong)(nong)市(shi)(shi)(shi)(shi)發(fa)(fa)〔**〕7號），督(du)促其建立健全(quan)(quan)農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)質(zhi)量安全(quan)(quan)檢(jian)(jian)(jian)測(ce)及報告制度(du)，提高檢(jian)(jian)(jian)測(ce)頻(pin)率，擴大(da)檢(jian)(jian)(jian)測(ce)范圍，嚴格檢(jian)(jian)(jian)測(ce)標準(zhun)，加強(qiang)對(dui)經營戶的(de)監(jian)督(du)管(guan)(guan)理(li)，確(que)保市(shi)(shi)(shi)(shi)場(chang)銷(xiao)(xiao)售(shou)的(de)農(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)(pin)安全(quan)(quan)可靠。

四、搞好市場服(fu)務(wu)，促(cu)進產(chan)(chan)(chan)銷(xiao)(xiao)(xiao)銜接(jie)。進一步組織實施好“夏秋(qiu)鮮活(huo)農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)促(cu)銷(xiao)(xiao)(xiao)系列活(huo)動”，切實做好各類(lei)農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)市場供求、價格行(xing)情等(deng)信息的(de)(de)收集(ji)、分析工作，利(li)用網絡等(deng)多種(zhong)渠道(dao)信息，引導農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)流(liu)(liu)通(tong)，促(cu)進產(chan)(chan)(chan)銷(xiao)(xiao)(xiao)銜接(jie)。加強(qiang)市場調研，擴(kuo)大宣傳推介(jie)，組織產(chan)(chan)(chan)銷(xiao)(xiao)(xiao)對接(jie)，對可能(neng)出現(xian)的(de)(de)農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)市場滯銷(xiao)(xiao)(xiao)或脫銷(xiao)(xiao)(xiao)等(deng)異常情況，要(yao)及時發現(xian)和處置(zhi)，保(bao)證市場平穩運(yun)行(xing)。認真貫徹落(luo)實國(guo)家有(you)關鼓(gu)勵農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)流(liu)(liu)通(tong)的(de)(de)政策(ce)，引導、支持(chi)農(nong)(nong)(nong)民(min)經紀(ji)人擴(kuo)大農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)收購運(yun)銷(xiao)(xiao)(xiao)，增加市場供應。積(ji)極配合有(you)關部門檢查(cha)督促(cu)落(luo)實鮮活(huo)農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)運(yun)輸“綠色通(tong)道(dao)”政策(ce)，清理(li)取締公路違法(fa)設(she)卡(ka)收費(fei)行(xing)為，營造有(you)利(li)于農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)大流(liu)(liu)通(tong)的(de)(de)良好環境(jing)，保(bao)障貨暢其流(liu)(liu)。節日期間(jian)各地農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)批(pi)發市場要(yao)堅(jian)持(chi)正常營業，市場管理(li)與服(fu)務(wu)人員要(yao)加強(qiang)值(zhi)班，維護正常交易秩序，提供有(you)效(xiao)的(de)(de)市場服(fu)務(wu)，滿足節日期間(jian)農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)流(liu)(liu)通(tong)量不斷增加的(de)(de)需(xu)要(yao)。要(yao)鼓(gu)勵引導經營戶利(li)用節日消費(fei)高(gao)峰創(chuang)造的(de)(de)商機(ji)，擴(kuo)大經營規(gui)模，保(bao)證節日市場農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)供應品(pin)(pin)(pin)種(zhong)豐富(fu)，數(shu)量充足。

2020年，農(nong)(nong)(nong)業(ye)農(nong)(nong)(nong)村(cun)(cun)市(shi)場信(xin)息工作(zuo)(zuo)(zuo)總(zong)體(ti)要(yao)求是(shi)：以新(xin)時(shi)代中(zhong)(zhong)(zhong)國特色社會(hui)(hui)主義(yi)思想為(wei)指導，全面(mian)落實(shi)黨(dang)的和(he)(he)二中(zhong)(zhong)(zhong)、三中(zhong)(zhong)(zhong)、四中(zhong)(zhong)(zhong)全會(hui)(hui)及中(zhong)(zhong)(zhong)央(yang)經濟工作(zuo)(zuo)(zuo)會(hui)(hui)議、中(zhong)(zhong)(zhong)央(yang)農(nong)(nong)(nong)村(cun)(cun)工作(zuo)(zuo)(zuo)會(hui)(hui)議、中(zhong)(zhong)(zhong)央(yang)1號文(wen)件精(jing)神，對標(biao)全面(mian)打贏(ying)脫(tuo)貧攻堅戰和(he)(he)全面(mian)建成(cheng)小(xiao)康社會(hui)(hui)目標(biao)任務，強化(hua)(hua)(hua)運用(yong)市(shi)場化(hua)(hua)(hua)理念和(he)(he)信(xin)息化(hua)(hua)(hua)手段，著力完善制度(du)框架和(he)(he)政策(ce)體(ti)系，在做(zuo)好肺炎(yan)疫情防控的同(tong)時(shi)，統(tong)籌抓好農(nong)(nong)(nong)業(ye)農(nong)(nong)(nong)村(cun)(cun)市(shi)場化(hua)(hua)(hua)、信(xin)息化(hua)(hua)(hua)、品(pin)牌化(hua)(hua)(hua)各項(xiang)工作(zuo)(zuo)(zuo)，提升農(nong)(nong)(nong)產(chan)品(pin)市(shi)場監測預警和(he)(he)調控能力，推進信(xin)息技術與農(nong)(nong)(nong)業(ye)農(nong)(nong)(nong)村(cun)(cun)深度(du)融合，有(you)效促進小(xiao)農(nong)(nong)(nong)戶對接大市(shi)場，為(wei)鄉村(cun)(cun)全面(mian)振(zhen)興(xing)和(he)(he)農(nong)(nong)(nong)業(ye)農(nong)(nong)(nong)村(cun)(cun)現(xian)代化(hua)(hua)(hua)提供有(you)力支撐。

一、加(jia)強監測預(yu)警制(zhi)度體系建設，推動(dong)深化農業農村市場化改革

（一）堅持(chi)依法(fa)開展(zhan)(zhan)(zhan)統(tong)(tong)(tong)計(ji)(ji)(ji)。貫徹(che)落(luo)實(shi)(shi)中(zhong)(zhong)央關于統(tong)(tong)(tong)計(ji)(ji)(ji)工(gong)(gong)作決(jue)策(ce)部署，認真執行(xing)(xing)(xing)《中(zhong)(zhong)華人民共和(he)(he)(he)(he)(he)(he)國統(tong)(tong)(tong)計(ji)(ji)(ji)法(fa)》，嚴格(ge)(ge)(ge)按照國家(jia)(jia)統(tong)(tong)(tong)計(ji)(ji)(ji)局(ju)批(pi)復的(de)《農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)綜合(he)統(tong)(tong)(tong)計(ji)(ji)(ji)調(diao)(diao)查(cha)(cha)(cha)制(zhi)(zhi)(zhi)度(du)》《主要(yao)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)及農(nong)(nong)(nong)(nong)(nong)(nong)用(yong)生(sheng)產(chan)(chan)(chan)(chan)(chan)資料(liao)價(jia)(jia)格(ge)(ge)(ge)調(diao)(diao)查(cha)(cha)(cha)制(zhi)(zhi)(zhi)度(du)》《農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)成(cheng)(cheng)本(ben)調(diao)(diao)查(cha)(cha)(cha)制(zhi)(zhi)(zhi)度(du)》等(deng)(deng)要(yao)求(qiu)，組(zu)織市(shi)(shi)場(chang)(chang)(chang)信(xin)(xin)(xin)(xin)息系統(tong)(tong)(tong)履職(zhi)盡(jin)責、上下協同，扎實(shi)(shi)做(zuo)(zuo)好(hao)(hao)監(jian)(jian)(jian)(jian)(jian)(jian)測統(tong)(tong)(tong)計(ji)(ji)(ji)工(gong)(gong)作。（二）推(tui)進監(jian)(jian)(jian)(jian)(jian)(jian)測統(tong)(tong)(tong)計(ji)(ji)(ji)工(gong)(gong)作制(zhi)(zhi)(zhi)度(du)化(hua)(hua)(hua)。發(fa)揮好(hao)(hao)部門(men)統(tong)(tong)(tong)計(ji)(ji)(ji)綜合(he)協調(diao)(diao)職(zhi)能(neng)，緊(jin)(jin)緊(jin)(jin)圍繞鄉村(cun)(cun)振興戰略實(shi)(shi)施和(he)(he)(he)(he)(he)(he)現(xian)代農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)建(jian)設(she)(she)，完(wan)(wan)(wan)(wan)善(shan)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)綜合(he)統(tong)(tong)(tong)計(ji)(ji)(ji)指標體(ti)(ti)系，配合(he)制(zhi)(zhi)(zhi)定農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)及相(xiang)關產(chan)(chan)(chan)(chan)(chan)業(ye)(ye)統(tong)(tong)(tong)計(ji)(ji)(ji)分(fen)(fen)類并加強統(tong)(tong)(tong)計(ji)(ji)(ji)核算，強化(hua)(hua)(hua)監(jian)(jian)(jian)(jian)(jian)(jian)測統(tong)(tong)(tong)計(ji)(ji)(ji)隊伍(wu)建(jian)設(she)(she)，修訂監(jian)(jian)(jian)(jian)(jian)(jian)測統(tong)(tong)(tong)計(ji)(ji)(ji)工(gong)(gong)作規范(fan)，推(tui)進監(jian)(jian)(jian)(jian)(jian)(jian)測統(tong)(tong)(tong)計(ji)(ji)(ji)工(gong)(gong)作制(zhi)(zhi)(zhi)度(du)化(hua)(hua)(hua)規范(fan)化(hua)(hua)(hua)。做(zuo)(zuo)好(hao)(hao)常(chang)規監(jian)(jian)(jian)(jian)(jian)(jian)測，緊(jin)(jin)盯市(shi)(shi)場(chang)(chang)(chang)熱點(dian)(dian)敏感問(wen)題開展(zhan)(zhan)(zhan)應急監(jian)(jian)(jian)(jian)(jian)(jian)測，強化(hua)(hua)(hua)優(you)勢(shi)特色(se)(se)監(jian)(jian)(jian)(jian)(jian)(jian)測調(diao)(diao)查(cha)(cha)(cha)，擴大(da)(da)(da)“農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)批(pi)發(fa)價(jia)(jia)格(ge)(ge)(ge)200指數(shu)(shu)(shu)”影響(xiang)力(li)。建(jian)立肺(fei)炎疫(yi)(yi)情(qing)期間(jian)價(jia)(jia)格(ge)(ge)(ge)每日(ri)監(jian)(jian)(jian)(jian)(jian)(jian)測機(ji)制(zhi)(zhi)(zhi)，加強重(zhong)(zhong)(zhong)點(dian)(dian)地(di)(di)區(qu)(qu)(qu)情(qing)況調(diao)(diao)度(du)和(he)(he)(he)(he)(he)(he)網絡輿情(qing)監(jian)(jian)(jian)(jian)(jian)(jian)測，確保重(zhong)(zhong)(zhong)大(da)(da)(da)情(qing)況和(he)(he)(he)(he)(he)(he)苗頭性(xing)(xing)(xing)問(wen)題早發(fa)現(xian)、早報(bao)告。辦好(hao)(hao)重(zhong)(zhong)(zhong)點(dian)(dian)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)市(shi)(shi)場(chang)(chang)(chang)信(xin)(xin)(xin)(xin)息例行(xing)(xing)(xing)會(hui)。充(chong)分(fen)(fen)利用(yong)微信(xin)(xin)(xin)(xin)公眾號(hao)等(deng)(deng)新媒體(ti)(ti)手段(duan)，及時豬肉(rou)(rou)等(deng)(deng)熱點(dian)(dian)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)種市(shi)(shi)場(chang)(chang)(chang)供需(xu)和(he)(he)(he)(he)(he)(he)價(jia)(jia)格(ge)(ge)(ge)信(xin)(xin)(xin)(xin)息，引(yin)導(dao)生(sheng)產(chan)(chan)(chan)(chan)(chan)和(he)(he)(he)(he)(he)(he)市(shi)(shi)場(chang)(chang)(chang)預期。（三）創新采(cai)集分(fen)(fen)析(xi)(xi)(xi)服(fu)務(wu)方式。升級改(gai)(gai)造(zao)統(tong)(tong)(tong)計(ji)(ji)(ji)軟件，提高可靠性(xing)(xing)(xing)和(he)(he)(he)(he)(he)(he)智能(neng)化(hua)(hua)(hua)程度(du)，加強信(xin)(xin)(xin)(xin)息反饋和(he)(he)(he)(he)(he)(he)數(shu)(shu)(shu)據(ju)(ju)交流。完(wan)(wan)(wan)(wan)善(shan)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)農(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)部網站數(shu)(shu)(shu)據(ju)(ju)頻道建(jian)設(she)(she)，豐(feng)富數(shu)(shu)(shu)據(ju)(ju)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)，強化(hua)(hua)(hua)數(shu)(shu)(shu)據(ju)(ju)共享，便(bian)捷數(shu)(shu)(shu)據(ju)(ju)服(fu)務(wu)。建(jian)設(she)(she)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)農(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)大(da)(da)(da)數(shu)(shu)(shu)據(ju)(ju)中(zhong)(zhong)心和(he)(he)(he)(he)(he)(he)平(ping)臺(tai)，繼(ji)續(xu)(xu)探索(suo)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)全(quan)產(chan)(chan)(chan)(chan)(chan)業(ye)(ye)鏈大(da)(da)(da)數(shu)(shu)(shu)據(ju)(ju)中(zhong)(zhong)心建(jian)設(she)(she)，運用(yong)現(xian)代信(xin)(xin)(xin)(xin)息技術全(quan)面提升數(shu)(shu)(shu)據(ju)(ju)獲取、傳輸、分(fen)(fen)析(xi)(xi)(xi)能(neng)力(li)，進一步(bu)發(fa)揮數(shu)(shu)(shu)據(ju)(ju)支(zhi)撐決(jue)策(ce)作用(yong)。（四）提高分(fen)(fen)析(xi)(xi)(xi)預警(jing)的(de)專(zhuan)業(ye)(ye)性(xing)(xing)(xing)前(qian)瞻性(xing)(xing)(xing)。緊(jin)(jin)盯全(quan)球經貿局(ju)勢(shi)、農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)內外部風險(xian)因素，密切(qie)(qie)跟蹤糧(liang)(liang)棉(mian)(mian)油糖等(deng)(deng)大(da)(da)(da)宗(zong)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)和(he)(he)(he)(he)(he)(he)豬牛羊(yang)肉(rou)(rou)、禽肉(rou)(rou)蛋、蔬菜(cai)(cai)、水果、水產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)等(deng)(deng)“菜(cai)(cai)籃子”重(zhong)(zhong)(zhong)點(dian)(dian)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)種價(jia)(jia)格(ge)(ge)(ge)運行(xing)(xing)(xing)和(he)(he)(he)(he)(he)(he)供需(xu)形勢(shi)變(bian)化(hua)(hua)(hua)，增(zeng)強農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)供需(xu)平(ping)衡(heng)(heng)分(fen)(fen)析(xi)(xi)(xi)的(de)專(zhuan)業(ye)(ye)能(neng)力(li)，提升預測預警(jing)工(gong)(gong)作水平(ping)，形成(cheng)(cheng)一系列對(dui)上有決(jue)策(ce)參考價(jia)(jia)值、對(dui)外有市(shi)(shi)場(chang)(chang)(chang)影響(xiang)力(li)的(de)分(fen)(fen)析(xi)(xi)(xi)報(bao)告。要(yao)特別關注肺(fei)炎疫(yi)(yi)情(qing)對(dui)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)市(shi)(shi)場(chang)(chang)(chang)運行(xing)(xing)(xing)影響(xiang)，加強市(shi)(shi)場(chang)(chang)(chang)形勢(shi)研(yan)判。繼(ji)續(xu)(xu)組(zu)織開展(zhan)(zhan)(zhan)中(zhong)(zhong)國農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)展(zhan)(zhan)(zhan)望(wang)活動(dong)，持(chi)續(xu)(xu)打造(zao)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)展(zhan)(zhan)(zhan)望(wang)“百(bai)年品(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌”。（五）強化(hua)(hua)(hua)市(shi)(shi)場(chang)(chang)(chang)信(xin)(xin)(xin)(xin)息專(zhuan)業(ye)(ye)隊伍(wu)建(jian)設(she)(she)。加大(da)(da)(da)與行(xing)(xing)(xing)業(ye)(ye)協會(hui)、科研(yan)院所和(he)(he)(he)(he)(he)(he)市(shi)(shi)場(chang)(chang)(chang)咨詢機(ji)構等(deng)(deng)合(he)作力(li)度(du)，建(jian)立健全(quan)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)流通、農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌、信(xin)(xin)(xin)(xin)息監(jian)(jian)(jian)(jian)(jian)(jian)測預警(jing)和(he)(he)(he)(he)(he)(he)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)農(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)信(xin)(xin)(xin)(xin)息化(hua)(hua)(hua)等(deng)(deng)業(ye)(ye)務(wu)板塊的(de)外圍專(zhuan)家(jia)(jia)團隊，完(wan)(wan)(wan)(wan)善(shan)運行(xing)(xing)(xing)機(ji)制(zhi)(zhi)(zhi)和(he)(he)(he)(he)(he)(he)管理辦法(fa)，充(chong)分(fen)(fen)發(fa)揮外腦(nao)和(he)(he)(he)(he)(he)(he)智庫在(zai)業(ye)(ye)務(wu)支(zhi)持(chi)、決(jue)策(ce)參考和(he)(he)(he)(he)(he)(he)市(shi)(shi)場(chang)(chang)(chang)引(yin)導(dao)中(zhong)(zhong)的(de)作用(yong)。加強新組(zu)建(jian)的(de)分(fen)(fen)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)種首席分(fen)(fen)析(xi)(xi)(xi)師團隊管理和(he)(he)(he)(he)(he)(he)服(fu)務(wu)，完(wan)(wan)(wan)(wan)善(shan)月(yue)報(bao)、全(quan)產(chan)(chan)(chan)(chan)(chan)業(ye)(ye)鏈會(hui)商、平(ping)衡(heng)(heng)表研(yan)究等(deng)(deng)工(gong)(gong)作機(ji)制(zhi)(zhi)(zhi)，強化(hua)(hua)(hua)績效考核，促進專(zhuan)家(jia)(jia)成(cheng)(cheng)果轉(zhuan)化(hua)(hua)(hua)應用(yong)，拓展(zhan)(zhan)(zhan)分(fen)(fen)析(xi)(xi)(xi)師隊伍(wu)成(cheng)(cheng)長空間(jian)，發(fa)揮好(hao)(hao)專(zhuan)家(jia)(jia)隊伍(wu)支(zhi)撐作用(yong)。推(tui)動(dong)各地(di)(di)建(jian)立重(zhong)(zhong)(zhong)要(yao)和(he)(he)(he)(he)(he)(he)特色(se)(se)優(you)勢(shi)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)市(shi)(shi)場(chang)(chang)(chang)分(fen)(fen)析(xi)(xi)(xi)專(zhuan)家(jia)(jia)團隊，密切(qie)(qie)跟蹤區(qu)(qu)(qu)域(yu)重(zhong)(zhong)(zhong)點(dian)(dian)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)市(shi)(shi)場(chang)(chang)(chang)運行(xing)(xing)(xing)和(he)(he)(he)(he)(he)(he)特色(se)(se)優(you)勢(shi)產(chan)(chan)(chan)(chan)(chan)業(ye)(ye)發(fa)展(zhan)(zhan)(zhan)。（六(liu)）繼(ji)續(xu)(xu)推(tui)動(dong)深(shen)化(hua)(hua)(hua)糧(liang)(liang)食(shi)(shi)等(deng)(deng)重(zhong)(zhong)(zhong)要(yao)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)收(shou)儲制(zhi)(zhi)(zhi)度(du)改(gai)(gai)革(ge)。加強與發(fa)改(gai)(gai)、財政(zheng)、糧(liang)(liang)食(shi)(shi)等(deng)(deng)部門(men)溝通協調(diao)(diao)，落(luo)實(shi)(shi)好(hao)(hao)2020年稻(dao)谷、小麥最低收(shou)購價(jia)(jia)政(zheng)策(ce)，及時反映糧(liang)(liang)食(shi)(shi)購銷(xiao)中(zhong)(zhong)存在(zai)的(de)問(wen)題，提出保障口糧(liang)(liang)絕對(dui)安全(quan)、保護農(nong)(nong)(nong)(nong)(nong)(nong)民利益、促進市(shi)(shi)場(chang)(chang)(chang)平(ping)穩運行(xing)(xing)(xing)的(de)政(zheng)策(ce)建(jian)議。繼(ji)續(xu)(xu)推(tui)進東北(bei)地(di)(di)區(qu)(qu)(qu)玉米、大(da)(da)(da)豆市(shi)(shi)場(chang)(chang)(chang)定價(jia)(jia)、價(jia)(jia)補(bu)(bu)分(fen)(fen)離改(gai)(gai)革(ge)，配合(he)落(luo)實(shi)(shi)好(hao)(hao)玉米、大(da)(da)(da)豆生(sheng)產(chan)(chan)(chan)(chan)(chan)者補(bu)(bu)貼制(zhi)(zhi)(zhi)度(du)。繼(ji)續(xu)(xu)落(luo)實(shi)(shi)好(hao)(hao)新疆(jiang)棉(mian)(mian)花目標價(jia)(jia)格(ge)(ge)(ge)補(bu)(bu)貼制(zhi)(zhi)(zhi)度(du)，推(tui)動(dong)完(wan)(wan)(wan)(wan)善(shan)內地(di)(di)棉(mian)(mian)花支(zhi)持(chi)政(zheng)策(ce)。以豬肉(rou)(rou)為重(zhong)(zhong)(zhong)點(dian)(dian)，推(tui)動(dong)做(zuo)(zuo)好(hao)(hao)儲備調(diao)(diao)節(jie)、預期引(yin)導(dao)和(he)(he)(he)(he)(he)(he)市(shi)(shi)場(chang)(chang)(chang)監(jian)(jian)(jian)(jian)(jian)(jian)管，嚴防“菜(cai)(cai)籃子”產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)價(jia)(jia)格(ge)(ge)(ge)階段(duan)性(xing)(xing)(xing)過(guo)快上漲，確保“菜(cai)(cai)籃子”市(shi)(shi)場(chang)(chang)(chang)運行(xing)(xing)(xing)基本(ben)平(ping)穩。（七）提升貧(pin)困地(di)(di)區(qu)(qu)(qu)市(shi)(shi)場(chang)(chang)(chang)信(xin)(xin)(xin)(xin)息服(fu)務(wu)水平(ping)。繼(ji)續(xu)(xu)開展(zhan)(zhan)(zhan)貧(pin)困地(di)(di)區(qu)(qu)(qu)特色(se)(se)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)摸(mo)底調(diao)(diao)查(cha)(cha)(cha)，聚焦深(shen)度(du)貧(pin)困地(di)(di)區(qu)(qu)(qu)深(shen)入(ru)開展(zhan)(zhan)(zhan)特色(se)(se)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)市(shi)(shi)場(chang)(chang)(chang)信(xin)(xin)(xin)(xin)息監(jian)(jian)(jian)(jian)(jian)(jian)測分(fen)(fen)析(xi)(xi)(xi)，探索(suo)建(jian)立貧(pin)困地(di)(di)區(qu)(qu)(qu)特色(se)(se)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)產(chan)(chan)(chan)(chan)(chan)業(ye)(ye)發(fa)展(zhan)(zhan)(zhan)臺(tai)賬，促進產(chan)(chan)(chan)(chan)(chan)銷(xiao)信(xin)(xin)(xin)(xin)息有效對(dui)接。聚焦貧(pin)困地(di)(di)區(qu)(qu)(qu)市(shi)(shi)場(chang)(chang)(chang)信(xin)(xin)(xin)(xin)息服(fu)務(wu)需(xu)求(qiu)，信(xin)(xin)(xin)(xin)息進村(cun)(cun)入(ru)戶工(gong)(gong)程建(jian)設(she)(she)優(you)先覆蓋貧(pin)困地(di)(di)區(qu)(qu)(qu)，提高信(xin)(xin)(xin)(xin)息服(fu)務(wu)精準性(xing)(xing)(xing)。

二、加快(kuai)構建農產品出村(cun)進城網絡體系，推(tui)進信息化與農業現代化深度融合

（八）繼續(xu)(xu)(xu)深(shen)入推(tui)(tui)(tui)(tui)(tui)(tui)進(jin)(jin)(jin)(jin)(jin)信(xin)(xin)(xin)(xin)(xin)(xin)(xin)息(xi)(xi)進(jin)(jin)(jin)(jin)(jin)村(cun)入戶工(gong)(gong)程。緊緊圍繞“2020年(nian)底覆蓋全(quan)(quan)國(guo)(guo)(guo)(guo)80%行(xing)政(zheng)(zheng)村(cun)”的(de)目(mu)(mu)標(biao)，在(zai)(zai)目(mu)(mu)前18個(ge)省份開(kai)(kai)(kai)(kai)展(zhan)整省推(tui)(tui)(tui)(tui)(tui)(tui)進(jin)(jin)(jin)(jin)(jin)的(de)基(ji)礎(chu)上(shang)(shang)，拓(tuo)展(zhan)到全(quan)(quan)國(guo)(guo)(guo)(guo)所有(you)(you)省份。加(jia)(jia)(jia)(jia)快推(tui)(tui)(tui)(tui)(tui)(tui)進(jin)(jin)(jin)(jin)(jin)益(yi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)信(xin)(xin)(xin)(xin)(xin)(xin)(xin)息(xi)(xi)社全(quan)(quan)國(guo)(guo)(guo)(guo)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)平臺(tai)建(jian)設(she)(she)(she)(she)(she)，強(qiang)(qiang)(qiang)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)對各(ge)(ge)省份的(de)監督和(he)(he)(he)(he)指(zhi)導(dao)(dao)。要充(chong)分(fen)利用(yong)(yong)(yong)(yong)益(yi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)信(xin)(xin)(xin)(xin)(xin)(xin)(xin)息(xi)(xi)社量(liang)大面(mian)(mian)廣(guang)優(you)(you)(you)勢(shi)(shi)(shi)，助力(li)(li)(li)肺炎(yan)疫(yi)情(qing)防控(kong)和(he)(he)(he)(he)穩產(chan)(chan)(chan)(chan)(chan)(chan)保(bao)(bao)(bao)供(gong)，通過(guo)(guo)線下(xia)平臺(tai)、線上(shang)(shang)站點(dian)(dian)(dian)(dian)、12316“三(san)(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)”服(fu)(fu)(fu)務(wu)熱線等(deng)，主動(dong)(dong)(dong)(dong)(dong)開(kai)(kai)(kai)(kai)展(zhan)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)資供(gong)求對接(jie)(jie)(jie)和(he)(he)(he)(he)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)產(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)銜(xian)接(jie)(jie)(jie)，積極配合(he)基(ji)層開(kai)(kai)(kai)(kai)展(zhan)防疫(yi)宣傳(chuan)(chuan)(chuan)教育(yu)(yu)、物(wu)(wu)資發(fa)(fa)(fa)(fa)(fa)放、噴灑(sa)消毒(du)等(deng)工(gong)(gong)作。創(chuang)新運營(ying)模(mo)(mo)式，大力(li)(li)(li)推(tui)(tui)(tui)(tui)(tui)(tui)動(dong)(dong)(dong)(dong)(dong)與(yu)(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)產(chan)(chan)(chan)(chan)(chan)(chan)業(ye)的(de)融合(he)發(fa)(fa)(fa)(fa)(fa)展(zhan)，依(yi)(yi)托益(yi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)信(xin)(xin)(xin)(xin)(xin)(xin)(xin)息(xi)(xi)社推(tui)(tui)(tui)(tui)(tui)(tui)動(dong)(dong)(dong)(dong)(dong)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)上(shang)(shang)行(xing)，提(ti)(ti)(ti)升(sheng)(sheng)可持(chi)續(xu)(xu)(xu)運營(ying)能力(li)(li)(li)。豐富益(yi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)信(xin)(xin)(xin)(xin)(xin)(xin)(xin)息(xi)(xi)社服(fu)(fu)(fu)務(wu)內容，推(tui)(tui)(tui)(tui)(tui)(tui)動(dong)(dong)(dong)(dong)(dong)政(zheng)(zheng)務(wu)服(fu)(fu)(fu)務(wu)、公(gong)共服(fu)(fu)(fu)務(wu)等(deng)向農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)延(yan)伸(shen)。發(fa)(fa)(fa)(fa)(fa)揮益(yi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)信(xin)(xin)(xin)(xin)(xin)(xin)(xin)息(xi)(xi)社信(xin)(xin)(xin)(xin)(xin)(xin)(xin)息(xi)(xi)采集“傳(chuan)(chuan)(chuan)感器(qi)”作用(yong)(yong)(yong)(yong)，探索信(xin)(xin)(xin)(xin)(xin)(xin)(xin)息(xi)(xi)直(zhi)報(bao)機制(zhi)(zhi)模(mo)(mo)式。持(chi)續(xu)(xu)(xu)開(kai)(kai)(kai)(kai)展(zhan)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)手(shou)機應用(yong)(yong)(yong)(yong)技能培(pei)訓(xun)。（九）加(jia)(jia)(jia)(jia)快啟動(dong)(dong)(dong)(dong)(dong)實(shi)(shi)施(shi)“互(hu)聯網(wang)+”農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)出(chu)村(cun)進(jin)(jin)(jin)(jin)(jin)城工(gong)(gong)程。細化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)實(shi)(shi)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)具體支(zhi)持(chi)政(zheng)(zheng)策，推(tui)(tui)(tui)(tui)(tui)(tui)動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)程落地(di)(di)(di)(di)(di)實(shi)(shi)施(shi)。優(you)(you)(you)先選擇(ze)包括貧(pin)(pin)(pin)困(kun)(kun)(kun)地(di)(di)(di)(di)(di)區(qu)(qu)在(zai)(zai)內的(de)100個(ge)縣(xian)(xian)開(kai)(kai)(kai)(kai)展(zhan)試(shi)(shi)點(dian)(dian)(dian)(dian)，研(yan)(yan)究(jiu)起草(cao)試(shi)(shi)點(dian)(dian)(dian)(dian)工(gong)(gong)作規(gui)(gui)范(fan)(fan)(fan)，加(jia)(jia)(jia)(jia)強(qiang)(qiang)(qiang)對地(di)(di)(di)(di)(di)方指(zhi)導(dao)(dao)。探索建(jian)立(li)(li)數(shu)(shu)(shu)據(ju)采集平臺(tai)，推(tui)(tui)(tui)(tui)(tui)(tui)進(jin)(jin)(jin)(jin)(jin)各(ge)(ge)試(shi)(shi)點(dian)(dian)(dian)(dian)縣(xian)(xian)、各(ge)(ge)參與(yu)(yu)主體與(yu)(yu)平臺(tai)對接(jie)(jie)(jie)。建(jian)立(li)(li)試(shi)(shi)點(dian)(dian)(dian)(dian)工(gong)(gong)作成(cheng)(cheng)(cheng)效(xiao)評(ping)(ping)(ping)估(gu)機制(zhi)(zhi)，加(jia)(jia)(jia)(jia)強(qiang)(qiang)(qiang)督促(cu)檢查和(he)(he)(he)(he)跟(gen)蹤評(ping)(ping)(ping)估(gu)。總結(jie)試(shi)(shi)點(dian)(dian)(dian)(dian)經驗和(he)(he)(he)(he)模(mo)(mo)式，逐步(bu)(bu)向全(quan)(quan)國(guo)(guo)(guo)(guo)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)。（十(shi)）抓(zhua)好(hao)數(shu)(shu)(shu)字(zi)(zi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)和(he)(he)(he)(he)數(shu)(shu)(shu)字(zi)(zi)鄉(xiang)村(cun)試(shi)(shi)點(dian)(dian)(dian)(dian)。進(jin)(jin)(jin)(jin)(jin)一(yi)(yi)(yi)步(bu)(bu)優(you)(you)(you)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)數(shu)(shu)(shu)字(zi)(zi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)試(shi)(shi)點(dian)(dian)(dian)(dian)縣(xian)(xian)項目(mu)(mu)布局和(he)(he)(he)(he)設(she)(she)(she)(she)(she)計(ji)，加(jia)(jia)(jia)(jia)強(qiang)(qiang)(qiang)項目(mu)(mu)建(jian)設(she)(she)(she)(she)(she)過(guo)(guo)程管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)和(he)(he)(he)(he)指(zhi)導(dao)(dao)，探索縣(xian)(xian)域范(fan)(fan)(fan)圍內重(zhong)點(dian)(dian)(dian)(dian)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)數(shu)(shu)(shu)字(zi)(zi)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)轉型(xing)路徑，形成(cheng)(cheng)(cheng)一(yi)(yi)(yi)批(pi)數(shu)(shu)(shu)字(zi)(zi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)技術支(zhi)撐(cheng)規(gui)(gui)范(fan)(fan)(fan)和(he)(he)(he)(he)集成(cheng)(cheng)(cheng)應用(yong)(yong)(yong)(yong)模(mo)(mo)式，總結(jie)一(yi)(yi)(yi)批(pi)可復制(zhi)(zhi)的(de)數(shu)(shu)(shu)字(zi)(zi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)發(fa)(fa)(fa)(fa)(fa)展(zhan)典型(xing)案例(li)。會(hui)同(tong)中央網(wang)信(xin)(xin)(xin)(xin)(xin)(xin)(xin)辦(ban)(ban)開(kai)(kai)(kai)(kai)展(zhan)數(shu)(shu)(shu)字(zi)(zi)鄉(xiang)村(cun)試(shi)(shi)點(dian)(dian)(dian)(dian)建(jian)設(she)(she)(she)(she)(she)，加(jia)(jia)(jia)(jia)強(qiang)(qiang)(qiang)數(shu)(shu)(shu)字(zi)(zi)鄉(xiang)村(cun)整體規(gui)(gui)劃(hua)設(she)(she)(she)(she)(she)計(ji)，豐富“三(san)(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)”信(xin)(xin)(xin)(xin)(xin)(xin)(xin)息(xi)(xi)應用(yong)(yong)(yong)(yong)服(fu)(fu)(fu)務(wu)，推(tui)(tui)(tui)(tui)(tui)(tui)進(jin)(jin)(jin)(jin)(jin)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)信(xin)(xin)(xin)(xin)(xin)(xin)(xin)息(xi)(xi)服(fu)(fu)(fu)務(wu)設(she)(she)(she)(she)(she)施(shi)與(yu)(yu)資源整合(he)利用(yong)(yong)(yong)(yong)，營(ying)造可持(chi)續(xu)(xu)(xu)發(fa)(fa)(fa)(fa)(fa)展(zhan)環(huan)境，探索數(shu)(shu)(shu)字(zi)(zi)鄉(xiang)村(cun)建(jian)設(she)(she)(she)(she)(she)發(fa)(fa)(fa)(fa)(fa)展(zhan)模(mo)(mo)式。三(san)(san)(san)(san)、大力(li)(li)(li)推(tui)(tui)(tui)(tui)(tui)(tui)進(jin)(jin)(jin)(jin)(jin)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)，開(kai)(kai)(kai)(kai)拓(tuo)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)流(liu)通新局面(mian)(mian)（十(shi)一(yi)(yi)(yi)）進(jin)(jin)(jin)(jin)(jin)一(yi)(yi)(yi)步(bu)(bu)壓(ya)(ya)實(shi)(shi)“菜籃(lan)子(zi)(zi)(zi)”市(shi)(shi)(shi)(shi)(shi)(shi)長(chang)(chang)(chang)負責(ze)制(zhi)(zhi)。抓(zhua)好(hao)以(yi)生(sheng)豬為(wei)主的(de)“菜籃(lan)子(zi)(zi)(zi)”產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)保(bao)(bao)(bao)供(gong)，搞好(hao)產(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)對接(jie)(jie)(jie)，確(que)保(bao)(bao)(bao)“菜籃(lan)子(zi)(zi)(zi)”產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)有(you)(you)效(xiao)供(gong)給。壓(ya)(ya)實(shi)(shi)肺炎(yan)疫(yi)情(qing)防控(kong)期間“菜籃(lan)子(zi)(zi)(zi)”保(bao)(bao)(bao)供(gong)穩價(jia)(jia)地(di)(di)(di)(di)(di)方責(ze)任(ren)，會(hui)同(tong)“菜籃(lan)子(zi)(zi)(zi)”食品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)部際(ji)聯席會(hui)議(yi)各(ge)(ge)成(cheng)(cheng)(cheng)員單位，研(yan)(yan)究(jiu)修訂完善(shan)“菜籃(lan)子(zi)(zi)(zi)”市(shi)(shi)(shi)(shi)(shi)(shi)長(chang)(chang)(chang)負責(ze)制(zhi)(zhi)考(kao)核指(zhi)標(biao)體系(xi)(xi)，突出(chu)考(kao)核指(zhi)標(biao)的(de)前瞻性(xing)和(he)(he)(he)(he)引導(dao)(dao)性(xing)，進(jin)(jin)(jin)(jin)(jin)一(yi)(yi)(yi)步(bu)(bu)夯實(shi)(shi)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)能力(li)(li)(li)、促(cu)進(jin)(jin)(jin)(jin)(jin)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)流(liu)通、提(ti)(ti)(ti)升(sheng)(sheng)質(zhi)量(liang)安(an)全(quan)(quan)監管(guan)(guan)(guan)(guan)(guan)(guan)(guan)、優(you)(you)(you)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)調控(kong)保(bao)(bao)(bao)障。印發(fa)(fa)(fa)(fa)(fa)2020年(nian)度(du)(du)(du)“菜籃(lan)子(zi)(zi)(zi)”市(shi)(shi)(shi)(shi)(shi)(shi)長(chang)(chang)(chang)負責(ze)制(zhi)(zhi)考(kao)核的(de)通知，將肺炎(yan)疫(yi)情(qing)期間保(bao)(bao)(bao)供(gong)穩價(jia)(jia)工(gong)(gong)作納入考(kao)核，以(yi)考(kao)促(cu)建(jian)、以(yi)評(ping)(ping)(ping)促(cu)用(yong)(yong)(yong)(yong)，全(quan)(quan)面(mian)(mian)提(ti)(ti)(ti)升(sheng)(sheng)“菜籃(lan)子(zi)(zi)(zi)”工(gong)(gong)程建(jian)設(she)(she)(she)(she)(she)水平。用(yong)(yong)(yong)(yong)好(hao)“菜籃(lan)子(zi)(zi)(zi)”市(shi)(shi)(shi)(shi)(shi)(shi)民(min)(min)滿意度(du)(du)(du)第(di)三(san)(san)(san)(san)方評(ping)(ping)(ping)估(gu)，跟(gen)蹤市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)動(dong)(dong)(dong)(dong)(dong)態(tai)，加(jia)(jia)(jia)(jia)強(qiang)(qiang)(qiang)監測調度(du)(du)(du)，反映分(fen)析(xi)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)苗(miao)頭(tou)問題，及時提(ti)(ti)(ti)出(chu)政(zheng)(zheng)策建(jian)議(yi)。（十(shi)二(er)）深(shen)入推(tui)(tui)(tui)(tui)(tui)(tui)進(jin)(jin)(jin)(jin)(jin)展(zhan)會(hui)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)改革(ge)。精心組織好(hao)茶(cha)(cha)博(bo)會(hui)和(he)(he)(he)(he)國(guo)(guo)(guo)(guo)際(ji)茶(cha)(cha)日相關活動(dong)(dong)(dong)(dong)(dong)，弘揚茶(cha)(cha)文化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)，塑強(qiang)(qiang)(qiang)茶(cha)(cha)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)，促(cu)進(jin)(jin)(jin)(jin)(jin)茶(cha)(cha)貿易(yi)，加(jia)(jia)(jia)(jia)快推(tui)(tui)(tui)(tui)(tui)(tui)進(jin)(jin)(jin)(jin)(jin)茶(cha)(cha)產(chan)(chan)(chan)(chan)(chan)(chan)業(ye)發(fa)(fa)(fa)(fa)(fa)展(zhan)。繼續(xu)(xu)(xu)深(shen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)交會(hui)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)改革(ge)，以(yi)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)、品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)、信(xin)(xin)(xin)(xin)(xin)(xin)(xin)息(xi)(xi)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)為(wei)引導(dao)(dao)，進(jin)(jin)(jin)(jin)(jin)一(yi)(yi)(yi)步(bu)(bu)完善(shan)政(zheng)(zheng)府和(he)(he)(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)協(xie)作分(fen)工(gong)(gong)機制(zhi)(zhi)，創(chuang)新農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)交會(hui)理(li)事會(hui)制(zhi)(zhi)度(du)(du)(du)，廣(guang)泛動(dong)(dong)(dong)(dong)(dong)員社會(hui)各(ge)(ge)界力(li)(li)(li)量(liang)參與(yu)(yu)，打造農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)高質(zhi)量(liang)發(fa)(fa)(fa)(fa)(fa)展(zhan)新平臺(tai)；加(jia)(jia)(jia)(jia)強(qiang)(qiang)(qiang)專(zhuan)業(ye)貿易(yi)服(fu)(fu)(fu)務(wu)，增(zeng)強(qiang)(qiang)(qiang)展(zhan)會(hui)實(shi)(shi)效(xiao)；在(zai)(zai)連(lian)續(xu)(xu)(xu)4年(nian)宣傳(chuan)(chuan)(chuan)推(tui)(tui)(tui)(tui)(tui)(tui)介區(qu)(qu)域公(gong)用(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)的(de)基(ji)礎(chu)上(shang)(shang)，重(zhong)點(dian)(dian)(dian)(dian)聚焦(jiao)企業(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)宣傳(chuan)(chuan)(chuan)推(tui)(tui)(tui)(tui)(tui)(tui)介，推(tui)(tui)(tui)(tui)(tui)(tui)出(chu)一(yi)(yi)(yi)批(pi)國(guo)(guo)(guo)(guo)內外(wai)影響(xiang)力(li)(li)(li)較強(qiang)(qiang)(qiang)的(de)企業(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)。發(fa)(fa)(fa)(fa)(fa)揮農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)交會(hui)引領示范(fan)(fan)(fan)作用(yong)(yong)(yong)(yong)，鼓勵部省主辦(ban)(ban)的(de)展(zhan)會(hui)加(jia)(jia)(jia)(jia)快市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)進(jin)(jin)(jin)(jin)(jin)程。（十(shi)三(san)(san)(san)(san)）做(zuo)大做(zuo)強(qiang)(qiang)(qiang)中國(guo)(guo)(guo)(guo)特(te)(te)(te)色(se)(se)(se)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)優(you)(you)(you)勢(shi)(shi)(shi)區(qu)(qu)。認定第(di)4批(pi)中國(guo)(guo)(guo)(guo)特(te)(te)(te)色(se)(se)(se)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)優(you)(you)(you)勢(shi)(shi)(shi)區(qu)(qu)，制(zhi)(zhi)定印發(fa)(fa)(fa)(fa)(fa)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)辦(ban)(ban)法(fa)(fa)，指(zhi)導(dao)(dao)地(di)(di)(di)(di)(di)方加(jia)(jia)(jia)(jia)強(qiang)(qiang)(qiang)對國(guo)(guo)(guo)(guo)家(jia)級(ji)(ji)(ji)和(he)(he)(he)(he)省級(ji)(ji)(ji)特(te)(te)(te)色(se)(se)(se)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)優(you)(you)(you)勢(shi)(shi)(shi)區(qu)(qu)的(de)規(gui)(gui)范(fan)(fan)(fan)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)。鼓勵各(ge)(ge)地(di)(di)(di)(di)(di)開(kai)(kai)(kai)(kai)展(zhan)省級(ji)(ji)(ji)特(te)(te)(te)色(se)(se)(se)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)優(you)(you)(you)勢(shi)(shi)(shi)區(qu)(qu)創(chuang)建(jian)，加(jia)(jia)(jia)(jia)強(qiang)(qiang)(qiang)典型(xing)做(zuo)法(fa)(fa)和(he)(he)(he)(he)先進(jin)(jin)(jin)(jin)(jin)經驗交流(liu)互(hu)鑒。（十(shi)四）著力(li)(li)(li)提(ti)(ti)(ti)升(sheng)(sheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)規(gui)(gui)范(fan)(fan)(fan)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)。以(yi)特(te)(te)(te)色(se)(se)(se)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)優(you)(you)(you)勢(shi)(shi)(shi)區(qu)(qu)和(he)(he)(he)(he)中國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)目(mu)(mu)錄(lu)為(wei)重(zhong)點(dian)(dian)(dian)(dian)，培(pei)育(yu)(yu)和(he)(he)(he)(he)提(ti)(ti)(ti)升(sheng)(sheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)區(qu)(qu)域公(gong)用(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)。加(jia)(jia)(jia)(jia)強(qiang)(qiang)(qiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)規(gui)(gui)范(fan)(fan)(fan)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)，制(zhi)(zhi)定印發(fa)(fa)(fa)(fa)(fa)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)辦(ban)(ban)法(fa)(fa)，研(yan)(yan)究(jiu)制(zhi)(zhi)定“新三(san)(san)(san)(san)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)”指(zhi)標(biao)評(ping)(ping)(ping)價(jia)(jia)標(biao)準、價(jia)(jia)值評(ping)(ping)(ping)估(gu)指(zhi)標(biao)體系(xi)(xi)和(he)(he)(he)(he)影響(xiang)力(li)(li)(li)指(zhi)數(shu)(shu)(shu)評(ping)(ping)(ping)價(jia)(jia)體系(xi)(xi)，全(quan)(quan)面(mian)(mian)提(ti)(ti)(ti)升(sheng)(sheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)標(biao)準化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)、規(gui)(gui)范(fan)(fan)(fan)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)水平。依(yi)(yi)托中國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)目(mu)(mu)錄(lu)制(zhi)(zhi)度(du)(du)(du)，推(tui)(tui)(tui)(tui)(tui)(tui)出(chu)一(yi)(yi)(yi)批(pi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)企業(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)。開(kai)(kai)(kai)(kai)展(zhan)國(guo)(guo)(guo)(guo)家(jia)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)營(ying)銷(xiao)(xiao)行(xing)動(dong)(dong)(dong)(dong)(dong)，舉辦(ban)(ban)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)專(zhuan)場(chang)(chang)(chang)熱銷(xiao)(xiao)活動(dong)(dong)(dong)(dong)(dong)，組織新媒體集中宣傳(chuan)(chuan)(chuan)并帶(dai)動(dong)(dong)(dong)(dong)(dong)網(wang)絡銷(xiao)(xiao)售。用(yong)(yong)(yong)(yong)好(hao)外(wai)展(zhan)平臺(tai)，加(jia)(jia)(jia)(jia)快中國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)走出(chu)去步(bu)(bu)伐。（十(shi)五(wu)）加(jia)(jia)(jia)(jia)快推(tui)(tui)(tui)(tui)(tui)(tui)進(jin)(jin)(jin)(jin)(jin)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)流(liu)通體系(xi)(xi)建(jian)設(she)(she)(she)(she)(she)。大力(li)(li)(li)推(tui)(tui)(tui)(tui)(tui)(tui)進(jin)(jin)(jin)(jin)(jin)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)倉儲保(bao)(bao)(bao)鮮冷(leng)鏈(lian)物(wu)(wu)流(liu)設(she)(she)(she)(she)(she)施(shi)建(jian)設(she)(she)(she)(she)(she)工(gong)(gong)程落地(di)(di)(di)(di)(di)實(shi)(shi)施(shi)，以(yi)特(te)(te)(te)色(se)(se)(se)優(you)(you)(you)質(zhi)鮮活農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)主產(chan)(chan)(chan)(chan)(chan)(chan)省產(chan)(chan)(chan)(chan)(chan)(chan)地(di)(di)(di)(di)(di)批(pi)發(fa)(fa)(fa)(fa)(fa)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)為(wei)重(zhong)點(dian)(dian)(dian)(dian)，實(shi)(shi)施(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)骨干冷(leng)鏈(lian)物(wu)(wu)流(liu)基(ji)地(di)(di)(di)(di)(di)建(jian)設(she)(she)(she)(she)(she)，加(jia)(jia)(jia)(jia)快生(sheng)鮮農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)產(chan)(chan)(chan)(chan)(chan)(chan)地(di)(di)(di)(di)(di)批(pi)發(fa)(fa)(fa)(fa)(fa)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)現代化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)冷(leng)鏈(lian)物(wu)(wu)流(liu)建(jian)設(she)(she)(she)(she)(she)的(de)轉型(xing)升(sheng)(sheng)級(ji)(ji)(ji)。支(zhi)持(chi)推(tui)(tui)(tui)(tui)(tui)(tui)動(dong)(dong)(dong)(dong)(dong)家(jia)庭農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)場(chang)(chang)(chang)、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)合(he)作社、產(chan)(chan)(chan)(chan)(chan)(chan)業(ye)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)龍頭(tou)企業(ye)建(jian)設(she)(she)(she)(she)(she)產(chan)(chan)(chan)(chan)(chan)(chan)地(di)(di)(di)(di)(di)田頭(tou)冷(leng)藏保(bao)(bao)(bao)鮮等(deng)設(she)(she)(she)(she)(she)施(shi)。編制(zhi)(zhi)《“十(shi)四五(wu)”農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)產(chan)(chan)(chan)(chan)(chan)(chan)地(di)(di)(di)(di)(di)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)體系(xi)(xi)建(jian)設(she)(she)(she)(she)(she)規(gui)(gui)劃(hua)》，科(ke)學合(he)理(li)布局市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)體系(xi)(xi)，以(yi)三(san)(san)(san)(san)級(ji)(ji)(ji)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)體系(xi)(xi)為(wei)核心，著力(li)(li)(li)提(ti)(ti)(ti)升(sheng)(sheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)產(chan)(chan)(chan)(chan)(chan)(chan)地(di)(di)(di)(di)(di)商品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)(hua)處理(li)能力(li)(li)(li)。加(jia)(jia)(jia)(jia)快國(guo)(guo)(guo)(guo)家(jia)級(ji)(ji)(ji)產(chan)(chan)(chan)(chan)(chan)(chan)地(di)(di)(di)(di)(di)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)省部共建(jian)步(bu)(bu)伐，認定一(yi)(yi)(yi)批(pi)條件成(cheng)(cheng)(cheng)熟(shu)的(de)國(guo)(guo)(guo)(guo)家(jia)級(ji)(ji)(ji)產(chan)(chan)(chan)(chan)(chan)(chan)地(di)(di)(di)(di)(di)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)，加(jia)(jia)(jia)(jia)強(qiang)(qiang)(qiang)規(gui)(gui)范(fan)(fan)(fan)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)，研(yan)(yan)究(jiu)退出(chu)機制(zhi)(zhi)。指(zhi)導(dao)(dao)各(ge)(ge)地(di)(di)(di)(di)(di)加(jia)(jia)(jia)(jia)強(qiang)(qiang)(qiang)村(cun)鎮田頭(tou)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)規(gui)(gui)劃(hua)布局，持(chi)續(xu)(xu)(xu)推(tui)(tui)(tui)(tui)(tui)(tui)進(jin)(jin)(jin)(jin)(jin)田頭(tou)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)建(jian)設(she)(she)(she)(she)(she)。（十(shi)六）開(kai)(kai)(kai)(kai)展(zhan)貧(pin)(pin)(pin)困(kun)(kun)(kun)地(di)(di)(di)(di)(di)區(qu)(qu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)產(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)對接(jie)(jie)(jie)活動(dong)(dong)(dong)(dong)(dong)。聚焦(jiao)深(shen)度(du)(du)(du)貧(pin)(pin)(pin)困(kun)(kun)(kun)地(di)(di)(di)(di)(di)區(qu)(qu)、集中連(lian)片貧(pin)(pin)(pin)困(kun)(kun)(kun)地(di)(di)(di)(di)(di)區(qu)(qu)，開(kai)(kai)(kai)(kai)展(zhan)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)產(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)對接(jie)(jie)(jie)。要加(jia)(jia)(jia)(jia)強(qiang)(qiang)(qiang)肺炎(yan)疫(yi)情(qing)期間農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)產(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)對接(jie)(jie)(jie)，加(jia)(jia)(jia)(jia)大重(zhong)點(dian)(dian)(dian)(dian)地(di)(di)(di)(di)(di)區(qu)(qu)和(he)(he)(he)(he)貧(pin)(pin)(pin)困(kun)(kun)(kun)地(di)(di)(di)(di)(di)區(qu)(qu)優(you)(you)(you)勢(shi)(shi)(shi)特(te)(te)(te)色(se)(se)(se)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)營(ying)銷(xiao)(xiao)促(cu)銷(xiao)(xiao)力(li)(li)(li)度(du)(du)(du)。舉辦(ban)(ban)“三(san)(san)(san)(san)區(qu)(qu)三(san)(san)(san)(san)州”、武(wu)陵山(shan)區(qu)(qu)、環(huan)京津貧(pin)(pin)(pin)困(kun)(kun)(kun)地(di)(di)(di)(di)(di)區(qu)(qu)產(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)對接(jie)(jie)(jie)活動(dong)(dong)(dong)(dong)(dong)和(he)(he)(he)(he)東西(xi)部扶貧(pin)(pin)(pin)協(xie)作產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)對接(jie)(jie)(jie)活動(dong)(dong)(dong)(dong)(dong)，依(yi)(yi)托大型(xing)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)展(zhan)會(hui)舉辦(ban)(ban)貧(pin)(pin)(pin)困(kun)(kun)(kun)地(di)(di)(di)(di)(di)區(qu)(qu)產(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)對接(jie)(jie)(jie)活動(dong)(dong)(dong)(dong)(dong)，開(kai)(kai)(kai)(kai)展(zhan)線下(xia)線上(shang)(shang)相結(jie)合(he)的(de)對接(jie)(jie)(jie)活動(dong)(dong)(dong)(dong)(dong)，探索產(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)對接(jie)(jie)(jie)長(chang)(chang)(chang)效(xiao)機制(zhi)(zhi)，以(yi)點(dian)(dian)(dian)(dian)帶(dai)面(mian)(mian)，輻(fu)射帶(dai)動(dong)(dong)(dong)(dong)(dong)周(zhou)邊地(di)(di)(di)(di)(di)區(qu)(qu)、相關行(xing)業(ye)，促(cu)進(jin)(jin)(jin)(jin)(jin)貧(pin)(pin)(pin)困(kun)(kun)(kun)地(di)(di)(di)(di)(di)區(qu)(qu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)增(zeng)收致富。

為深入貫徹“開展(zhan)消(xiao)費(fei)扶(fu)(fu)(fu)貧行動”的(de)重(zhong)要講話精(jing)神(shen)，以及(ji)市政府辦公廳(ting)《印發關于開展(zhan)消(xiao)費(fei)扶(fu)(fu)(fu)貧助力打贏脫貧攻(gong)堅戰行動方(fang)案(an)的(de)通(tong)知(zhi)》通(tong)知(zhi)要求，凝(ning)聚部(bu)門合力共(gong)同打通(tong)在消(xiao)費(fei)、流通(tong)、生產(chan)(chan)環節制約消(xiao)費(fei)扶(fu)(fu)(fu)貧的(de)痛點、難點和堵點，組織好產(chan)(chan)銷(xiao)對(dui)接，切實解決(jue)扶(fu)(fu)(fu)貧農畜(chu)產(chan)(chan)品滯銷(xiao)問題(ti)，多渠(qu)道促進對(dui)鄉鎮(zhen)旅游服務消(xiao)費(fei)，最大程度化解肺炎疫(yi)情(qing)對(dui)鄉鎮(zhen)農畜(chu)產(chan)(chan)品銷(xiao)售和貧困群眾增(zeng)收帶來的(de)不利影響(xiang)，結合我(wo)市實際，制定以下工(gong)作要點：

一(yi)、進一(yi)步擴大對貧困鄉鎮產品(pin)和服務的(de)消費規模(mo)

（一）進一步貫徹(che)落實《市扶(fu)貧(pin)開發和(he)脫貧(pin)工(gong)作領(ling)導小組(zu)辦公室關(guan)于(yu)印發<市關(guan)于(yu)開展消費(fei)扶(fu)貧(pin)助力打(da)贏脫貧(pin)攻堅戰的(de)行動(dong)方案的(de)通知(zhi)>》精神。在全(quan)市范圍(wei)內遴選并推介一批政(zheng)府機關(guan)、國有(you)企事業單位、民營(ying)企業、社(she)會(hui)(hui)組(zu)織(zhi)及個人開展消費(fei)扶(fu)貧(pin)的(de)典(dian)型案例，推動(dong)形(xing)成消費(fei)扶(fu)貧(pin)“人人皆(jie)能為(wei)、人人皆(jie)有(you)為(wei)”的(de)濃厚(hou)氛圍(wei)。積極組(zu)織(zhi)參加(jia)2020年全(quan)國消費(fei)扶(fu)貧(pin)論壇(tan)。（市發展和(he)改革局(ju)會(hui)(hui)同有(you)關(guan)部門負責(ze)）

（二）加(jia)大政(zheng)(zheng)府采(cai)(cai)購(gou)貧(pin)(pin)(pin)困(kun)鄉(xiang)(xiang)鎮(zhen)(zhen)農副產(chan)(chan)品工作(zuo)力(li)度。認真落(luo)實(shi)(shi)(shi)《省(sheng)財政(zheng)(zheng)廳、省(sheng)扶貧(pin)(pin)(pin)開(kai)發辦公室關于運用(yong)政(zheng)(zheng)府采(cai)(cai)購(gou)政(zheng)(zheng)策(ce)支持(chi)脫貧(pin)(pin)(pin)攻(gong)堅的通(tong)知》和(he)《省(sheng)財政(zheng)(zheng)廳、省(sheng)扶貧(pin)(pin)(pin)辦、省(sheng)供銷合作(zuo)總(zong)社關于轉發〈政(zheng)(zheng)府采(cai)(cai)購(gou)貧(pin)(pin)(pin)困(kun)地區農副產(chan)(chan)品實(shi)(shi)(shi)施方案〉的通(tong)知》要求(qiu)，組(zu)織引(yin)導(dao)各級預(yu)算單位(wei)通(tong)過優先采(cai)(cai)購(gou)、預(yu)留(liu)(liu)采(cai)(cai)購(gou)份(fen)額方式(shi)，持(chi)續(xu)加(jia)大對(dui)貧(pin)(pin)(pin)困(kun)鄉(xiang)(xiang)鎮(zhen)(zhen)農副產(chan)(chan)品采(cai)(cai)購(gou)力(li)度。針對(dui)肺炎疫情導(dao)致部分(fen)鄉(xiang)(xiang)鎮(zhen)(zhen)農產(chan)(chan)品滯銷問(wen)題，為(wei)我市(shi)鄉(xiang)(xiang)鎮(zhen)(zhen)農副產(chan)(chan)品銷售創造良(liang)妤的競(jing)爭環(huan)境。各級預(yu)算單位(wei)要切(qie)實(shi)(shi)(shi)提高政(zheng)(zheng)治站位(wei)，進一步增強執行(xing)消費扶貧(pin)(pin)(pin)政(zheng)(zheng)策(ce)的自覺性和(he)緊迫(po)性，強化責任擔當，實(shi)(shi)(shi)施網上直接采(cai)(cai)購(gou)，優先購(gou)買貧(pin)(pin)(pin)困(kun)鄉(xiang)(xiang)鎮(zhen)(zhen)農副產(chan)(chan)品，按時完(wan)成(cheng)預(yu)留(liu)(liu)份(fen)額采(cai)(cai)購(gou)任務，確(que)保(bao)取得實(shi)(shi)(shi)效。財政(zheng)(zheng)部門定期對(dui)各級政(zheng)(zheng)府采(cai)(cai)購(gou)監(jian)管部門進行(xing)督導(dao)檢(jian)查，督促引(yin)導(dao)采(cai)(cai)購(gou)人與(yu)入駐貧(pin)(pin)(pin)困(kun)鄉(xiang)(xiang)鎮(zhen)(zhen)供應商溝通(tong)聯系，加(jia)快(kuai)采(cai)(cai)購(gou)進度，確(que)保(bao)按時完(wan)成(cheng)預(yu)留(liu)(liu)份(fen)額采(cai)(cai)購(gou)任務。（市(shi)財政(zheng)(zheng)局、市(shi)扶貧(pin)(pin)(pin)辦、市(shi)供銷合作(zuo)社分(fen)別負責）

（三）積(ji)極組織市(shi)(shi)直(zhi)(zhi)機關參與(yu)貧(pin)困(kun)鄉鎮農(nong)產品(pin)(pin)產銷對接活(huo)動(dong)，定向直(zhi)(zhi)購(gou)貧(pin)困(kun)鄉鎮農(nong)產品(pin)(pin)，在(zai)日常食材采(cai)購(gou)中優先采(cai)購(gou)貧(pin)困(kun)鄉鎮農(nong)產品(pin)(pin)，簽訂長期購(gou)銷協議(yi)。協調引(yin)導(dao)有條件的貧(pin)困(kun)鄉鎮在(zai)市(shi)(shi)主城區開展本鄉鎮農(nong)產品(pin)(pin)銷售推介(jie)活(huo)動(dong)、設(she)置(zhi)專賣店（柜(ju)臺(tai)）。（市(shi)(shi)直(zhi)(zhi)機關工委、市(shi)(shi)扶貧(pin)辦、市(shi)(shi)商務局分(fen)別負責(ze)）

（四）進一步擴大醫療衛生(sheng)機構參與(yu)消費扶(fu)貧力度，推動(dong)貧困鄉(xiang)鎮農畜產(chan)品進醫院常態化。（市衛生(sheng)健(jian)康局負責）

［摘要］供應(ying)鏈(lian)物(wu)(wu)流(liu)(liu)是(shi)實現農(nong)(nong)產(chan)品(pin)電(dian)子商(shang)務(wu)(wu)發展的(de)基礎條件。在電(dian)子商(shang)務(wu)(wu)平臺(tai)下，農(nong)(nong)產(chan)品(pin)供需(xu)信息(xi)更加對稱，能夠促(cu)進農(nong)(nong)產(chan)品(pin)產(chan)銷的(de)理性預期。供應(ying)鏈(lian)物(wu)(wu)流(liu)(liu)模(mo)(mo)式以(yi)信息(xi)化(hua)促(cu)進農(nong)(nong)產(chan)品(pin)供應(ying)鏈(lian)作業(ye)流(liu)(liu)程的(de)標準化(hua)和規模(mo)(mo)化(hua)，初(chu)步(bu)實現農(nong)(nong)業(ye)產(chan)業(ye)升級。文(wen)章(zhang)從(cong)電(dian)子商(shang)務(wu)(wu)平臺(tai)的(de)農(nong)(nong)產(chan)品(pin)供應(ying)鏈(lian)物(wu)(wu)流(liu)(liu)模(mo)(mo)式選擇(ze)入手(shou)，詳細(xi)分析適合當前我(wo)國(guo)農(nong)(nong)業(ye)電(dian)商(shang)的(de)供應(ying)鏈(lian)物(wu)(wu)流(liu)(liu)模(mo)(mo)式，并在此(ci)基礎上，從(cong)物(wu)(wu)流(liu)(liu)組(zu)織、物(wu)(wu)流(liu)(liu)合作、物(wu)(wu)流(liu)(liu)利益、物(wu)(wu)流(liu)(liu)支撐四個層面(mian)構(gou)建供應(ying)鏈(lian)物(wu)(wu)流(liu)(liu)模(mo)(mo)式。

［關鍵詞］電(dian)子商(shang)務(wu);農產品物(wu)流;供應鏈物(wu)流

1引言

隨著社會產(chan)(chan)(chan)業(ye)(ye)(ye)結構的(de)(de)(de)轉(zhuan)型，以及社會經濟的(de)(de)(de)快(kuai)速發(fa)(fa)展(zhan)，農業(ye)(ye)(ye)發(fa)(fa)展(zhan)的(de)(de)(de)重心已從生產(chan)(chan)(chan)環節轉(zhuan)向了(le)(le)流(liu)(liu)(liu)通環節，這推動了(le)(le)農產(chan)(chan)(chan)品物(wu)(wu)(wu)流(liu)(liu)(liu)的(de)(de)(de)發(fa)(fa)展(zhan)。“互(hu)聯(lian)(lian)網+”背(bei)景(jing)下，電子商務又進一步推動農產(chan)(chan)(chan)品物(wu)(wu)(wu)流(liu)(liu)(liu)的(de)(de)(de)創新，因此農產(chan)(chan)(chan)品現(xian)代物(wu)(wu)(wu)流(liu)(liu)(liu)成為事關“三農”工作大(da)局的(de)(de)(de)重要因素。從最初(chu)的(de)(de)(de)“直銷(xiao)式(shi)”“契約型”到后(hou)來的(de)(de)(de)“聯(lian)(lian)盟型”“第三方物(wu)(wu)(wu)流(liu)(liu)(liu)模(mo)(mo)式(shi)”，農產(chan)(chan)(chan)品物(wu)(wu)(wu)流(liu)(liu)(liu)發(fa)(fa)展(zhan)經歷了(le)(le)不同(tong)階段，直到“農業(ye)(ye)(ye)與(yu)互(hu)聯(lian)(lian)網”的(de)(de)(de)融合(he)，催生“農產(chan)(chan)(chan)品電子商務”之后(hou)，農產(chan)(chan)(chan)品物(wu)(wu)(wu)流(liu)(liu)(liu)開始向規(gui)模(mo)(mo)化(hua)、網絡(luo)化(hua)、集團化(hua)發(fa)(fa)展(zhan)，在“產(chan)(chan)(chan)銷(xiao)信息(xi)對稱”“資源整合(he)”“理性預期”等理論的(de)(de)(de)支撐下，基于電子商務平臺的(de)(de)(de)農產(chan)(chan)(chan)品供(gong)應(ying)鏈物(wu)(wu)(wu)流(liu)(liu)(liu)正成為當前農業(ye)(ye)(ye)發(fa)(fa)展(zhan)的(de)(de)(de)焦點。農產(chan)(chan)(chan)品供(gong)應(ying)鏈物(wu)(wu)(wu)流(liu)(liu)(liu)模(mo)(mo)式(shi)不僅促進農產(chan)(chan)(chan)品供(gong)需平衡，推動現(xian)代農業(ye)(ye)(ye)產(chan)(chan)(chan)業(ye)(ye)(ye)升(sheng)級，而且(qie)還能提(ti)高農產(chan)(chan)(chan)品的(de)(de)(de)附加價值，增強(qiang)農產(chan)(chan)(chan)品的(de)(de)(de)市場競爭力。

2電子商務平臺下農產(chan)品供(gong)應鏈(lian)物流(liu)模式

2.1基(ji)本(ben)前提(ti)(ti)。從(cong)現(xian)(xian)(xian)代農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)和(he)(he)現(xian)(xian)(xian)代物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)融合(he)(he)(he)發展(zhan)來(lai)看，農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)模(mo)(mo)(mo)式(shi)(shi)建立需(xu)(xu)(xu)(xu)(xu)具備一(yi)定(ding)的(de)(de)(de)(de)(de)基(ji)礎(chu)前提(ti)(ti)條件，比(bi)如供(gong)(gong)(gong)(gong)(gong)需(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)動(dong)態穩定(ding)性(xing)、市場(chang)信(xin)(xin)息(xi)對(dui)稱等(deng)(deng)。首(shou)先，需(xu)(xu)(xu)(xu)(xu)穩定(ding)目標市場(chang)的(de)(de)(de)(de)(de)消(xiao)費需(xu)(xu)(xu)(xu)(xu)求(qiu)(qiu)，尋求(qiu)(qiu)合(he)(he)(he)理(li)的(de)(de)(de)(de)(de)飲食(shi)需(xu)(xu)(xu)(xu)(xu)求(qiu)(qiu)結(jie)構。由(you)于(yu)我國(guo)地(di)大物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)博，不同區(qu)域(yu)(yu)人(ren)(ren)群有(you)(you)(you)不同飲食(shi)結(jie)構和(he)(he)地(di)域(yu)(yu)飲食(shi)習慣，比(bi)如“北咸南甜”、云貴(gui)喜辣(la)、川渝(yu)喜麻辣(la)，再比(bi)如老年人(ren)(ren)喜清淡(dan)、年輕人(ren)(ren)喜刺激性(xing)食(shi)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)等(deng)(deng)。因(yin)此在目標市場(chang)定(ding)位和(he)(he)選擇(ze)方(fang)(fang)面(mian)，應(ying)(ying)(ying)(ying)(ying)保(bao)持動(dong)態穩定(ding)性(xing)。其次(ci)，響應(ying)(ying)(ying)(ying)(ying)國(guo)家號召，建立農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)基(ji)地(di)，提(ti)(ti)高農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科技水(shui)平(ping)，實(shi)(shi)現(xian)(xian)(xian)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)生(sheng)(sheng)(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)專(zhuan)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)化(hua)，保(bao)證(zheng)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)。最(zui)后(hou)，在傳統(tong)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)合(he)(he)(he)作(zuo)的(de)(de)(de)(de)(de)基(ji)礎(chu)上(shang)，建立農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)平(ping)臺(tai)(tai)，或(huo)借助現(xian)(xian)(xian)有(you)(you)(you)電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)平(ping)臺(tai)(tai)，促進(jin)(jin)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)理(li)性(xing)預期，減少供(gong)(gong)(gong)(gong)(gong)需(xu)(xu)(xu)(xu)(xu)、產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)上(shang)的(de)(de)(de)(de)(de)信(xin)(xin)息(xi)不對(dui)稱現(xian)(xian)(xian)象。2.2供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)模(mo)(mo)(mo)式(shi)(shi)選擇(ze)。實(shi)(shi)踐(jian)表明，在電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)模(mo)(mo)(mo)式(shi)(shi)下，發展(zhan)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)并(bing)(bing)非局(ju)限于(yu)單一(yi)模(mo)(mo)(mo)式(shi)(shi)，而(er)應(ying)(ying)(ying)(ying)(ying)呈(cheng)現(xian)(xian)(xian)多元化(hua)，合(he)(he)(he)理(li)選擇(ze)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)模(mo)(mo)(mo)式(shi)(shi)或(huo)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)組合(he)(he)(he)模(mo)(mo)(mo)式(shi)(shi)。第(di)三(san)(san)(san)方(fang)(fang)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)整(zheng)合(he)(he)(he)模(mo)(mo)(mo)式(shi)(shi):依(yi)(yi)托(tuo)(tuo)電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)平(ping)臺(tai)(tai)、北斗(dou)導航系統(tong)、電(dian)子(zi)(zi)(zi)地(di)圖等(deng)(deng)技術，全面(mian)整(zheng)合(he)(he)(he)第(di)三(san)(san)(san)方(fang)(fang)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)，包(bao)括物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)機能(neng)(neng)、物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)部(bu)門企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)、物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)上(shang)下游等(deng)(deng)，最(zui)終(zhong)形成供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)體系，體現(xian)(xian)(xian)集(ji)成化(hua)與(yu)信(xin)(xin)息(xi)共(gong)享的(de)(de)(de)(de)(de)優勢(shi)。第(di)三(san)(san)(san)方(fang)(fang)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)整(zheng)合(he)(he)(he)模(mo)(mo)(mo)式(shi)(shi)在相對(dui)落后(hou)地(di)區(qu)應(ying)(ying)(ying)(ying)(ying)用最(zui)為(wei)(wei)合(he)(he)(he)適(shi)，將(jiang)傳統(tong)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)從(cong)生(sheng)(sheng)(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)到銷(xiao)(xiao)售整(zheng)合(he)(he)(he)起來(lai)，形成農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)，發揮以(yi)(yi)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)消(xiao)費需(xu)(xu)(xu)(xu)(xu)求(qiu)(qiu)的(de)(de)(de)(de)(de)信(xin)(xin)息(xi)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)為(wei)(wei)核(he)(he)心(xin)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)(wu)(wu)活動(dong)的(de)(de)(de)(de)(de)優勢(shi)。尤(you)其在電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)平(ping)臺(tai)(tai)上(shang)，從(cong)源頭、匯點(dian)(dian)、終(zhong)點(dian)(dian)三(san)(san)(san)階段間(jian)建立起以(yi)(yi)第(di)三(san)(san)(san)方(fang)(fang)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)為(wei)(wei)紐帶的(de)(de)(de)(de)(de)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)系統(tong)，實(shi)(shi)現(xian)(xian)(xian)以(yi)(yi)消(xiao)費需(xu)(xu)(xu)(xu)(xu)求(qiu)(qiu)為(wei)(wei)導向(xiang)的(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)生(sheng)(sheng)(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)的(de)(de)(de)(de)(de)理(li)性(xing)預期。戰略(lve)聯(lian)盟型(xing)(xing)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)運(yun)(yun)作(zuo)模(mo)(mo)(mo)式(shi)(shi):在電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)平(ping)臺(tai)(tai)上(shang)，農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)通過(guo)契約明確(que)主體和(he)(he)信(xin)(xin)息(xi)共(gong)享，實(shi)(shi)現(xian)(xian)(xian)協(xie)(xie)同化(hua)運(yun)(yun)作(zuo)管理(li)，僅而(er)實(shi)(shi)現(xian)(xian)(xian)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)上(shang)各(ge)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)利益協(xie)(xie)調(diao)化(hua)，提(ti)(ti)高了效(xiao)率。戰略(lve)聯(lian)盟型(xing)(xing)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)模(mo)(mo)(mo)式(shi)(shi)可分為(wei)(wei)垂直型(xing)(xing)、水(shui)平(ping)型(xing)(xing)、復合(he)(he)(he)型(xing)(xing)三(san)(san)(san)種(zhong)，垂直型(xing)(xing)適(shi)用于(yu)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)商(shang)(shang)(shang)(shang)規(gui)模(mo)(mo)(mo)大、市場(chang)信(xin)(xin)譽(yu)度(du)高、實(shi)(shi)力強的(de)(de)(de)(de)(de)情況，或(huo)則農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)為(wei)(wei)非生(sheng)(sheng)(sheng)鮮(xian)類;水(shui)平(ping)型(xing)(xing)適(shi)用于(yu)實(shi)(shi)力弱、農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)商(shang)(shang)(shang)(shang)規(gui)模(mo)(mo)(mo)小、市場(chang)信(xin)(xin)譽(yu)度(du)低，或(huo)生(sheng)(sheng)(sheng)鮮(xian)蔬菜類企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye);當(dang)聯(lian)結(jie)大生(sheng)(sheng)(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)、大消(xiao)費的(de)(de)(de)(de)(de)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)實(shi)(shi)力雄厚，且在供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)、流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)通、消(xiao)費領域(yu)(yu)發揮規(gui)模(mo)(mo)(mo)效(xiao)應(ying)(ying)(ying)(ying)(ying)時，則適(shi)用混(hun)合(he)(he)(he)型(xing)(xing)。基(ji)于(yu)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)集(ji)成的(de)(de)(de)(de)(de)區(qu)域(yu)(yu)性(xing)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)配(pei)送(song)中(zhong)(zhong)心(xin)模(mo)(mo)(mo)式(shi)(shi):該模(mo)(mo)(mo)式(shi)(shi)適(shi)用于(yu)中(zhong)(zhong)小型(xing)(xing)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)，當(dang)中(zhong)(zhong)小型(xing)(xing)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)無法兼顧(gu)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)上(shang)所有(you)(you)(you)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)(wu)(wu)時，將(jiang)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)(wu)(wu)外包(bao)給供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)，依(yi)(yi)托(tuo)(tuo)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)平(ping)臺(tai)(tai)、區(qu)域(yu)(yu)性(xing)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)配(pei)送(song)中(zhong)(zhong)心(xin)中(zhong)(zhong)的(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)信(xin)(xin)息(xi)優勢(shi)，開(kai)展(zhan)專(zhuan)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)化(hua)、集(ji)成化(hua)的(de)(de)(de)(de)(de)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)運(yun)(yun)作(zuo)，能(neng)(neng)夠提(ti)(ti)升企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)核(he)(he)心(xin)競爭力，并(bing)(bing)實(shi)(shi)現(xian)(xian)(xian)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)從(cong)生(sheng)(sheng)(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)到消(xiao)費的(de)(de)(de)(de)(de)全過(guo)程有(you)(you)(you)效(xiao)整(zheng)合(he)(he)(he)。基(ji)于(yu)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)集(ji)成的(de)(de)(de)(de)(de)區(qu)域(yu)(yu)性(xing)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)配(pei)送(song)中(zhong)(zhong)心(xin)模(mo)(mo)(mo)式(shi)(shi)共(gong)包(bao)括戰略(lve)層(ceng)(ceng)、協(xie)(xie)作(zuo)層(ceng)(ceng)、運(yun)(yun)行(xing)層(ceng)(ceng)和(he)(he)支(zhi)撐(cheng)(cheng)層(ceng)(ceng)，戰略(lve)層(ceng)(ceng)為(wei)(wei)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)進(jin)(jin)行(xing)戰略(lve)規(gui)劃(hua)設計(ji)并(bing)(bing)提(ti)(ti)供(gong)(gong)(gong)(gong)(gong)整(zheng)體方(fang)(fang)案;協(xie)(xie)作(zuo)層(ceng)(ceng)中(zhong)(zhong)各(ge)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)依(yi)(yi)托(tuo)(tuo)集(ji)成化(hua)區(qu)域(yu)(yu)性(xing)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)配(pei)送(song)中(zhong)(zhong)心(xin)和(he)(he)電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)平(ping)臺(tai)(tai)，實(shi)(shi)現(xian)(xian)(xian)運(yun)(yun)作(zuo)層(ceng)(ceng)中(zhong)(zhong)的(de)(de)(de)(de)(de)采購(gou)、存(cun)儲(chu)、加(jia)工、包(bao)裝和(he)(he)運(yun)(yun)輸，協(xie)(xie)作(zuo)層(ceng)(ceng)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)包(bao)括生(sheng)(sheng)(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)商(shang)(shang)(shang)(shang)、加(jia)工企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)、第(di)三(san)(san)(san)方(fang)(fang)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)、信(xin)(xin)息(xi)服(fu)務(wu)(wu)(wu)(wu)(wu)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)、咨詢企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)、零售企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)、消(xiao)費者(zhe);支(zhi)撐(cheng)(cheng)層(ceng)(ceng)則需(xu)(xu)(xu)(xu)(xu)要(yao)政(zheng)(zheng)府政(zheng)(zheng)策支(zhi)撐(cheng)(cheng)和(he)(he)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)技術支(zhi)撐(cheng)(cheng)。冷鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)運(yun)(yun)行(xing)模(mo)(mo)(mo)式(shi)(shi):這(zhe)種(zhong)模(mo)(mo)(mo)式(shi)(shi)主要(yao)適(shi)用于(yu)生(sheng)(sheng)(sheng)鮮(xian)蔬菜等(deng)(deng)農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)，對(dui)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)有(you)(you)(you)特殊要(yao)求(qiu)(qiu)，比(bi)如冷藏、低溫等(deng)(deng)。從(cong)我國(guo)的(de)(de)(de)(de)(de)當(dang)前的(de)(de)(de)(de)(de)生(sheng)(sheng)(sheng)鮮(xian)蔬菜農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)現(xian)(xian)(xian)在來(lai)看，主要(yao)以(yi)(yi)第(di)三(san)(san)(san)方(fang)(fang)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)和(he)(he)整(zheng)合(he)(he)(he)社(she)會(hui)資源為(wei)(wei)主體。生(sheng)(sheng)(sheng)鮮(xian)蔬菜農(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)運(yun)(yun)作(zuo)有(you)(you)(you)較強的(de)(de)(de)(de)(de)地(di)域(yu)(yu)性(xing)、季節性(xing)特征(zheng)，對(dui)保(bao)鮮(xian)能(neng)(neng)力和(he)(he)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)時間(jian)要(yao)求(qiu)(qiu)較高，因(yin)此電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)運(yun)(yun)作(zuo)模(mo)(mo)(mo)式(shi)(shi)提(ti)(ti)供(gong)(gong)(gong)(gong)(gong)了較大的(de)(de)(de)(de)(de)支(zhi)持。依(yi)(yi)托(tuo)(tuo)電(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)的(de)(de)(de)(de)(de)消(xiao)費需(xu)(xu)(xu)(xu)(xu)求(qiu)(qiu)信(xin)(xin)息(xi)的(de)(de)(de)(de)(de)集(ji)中(zhong)(zhong)性(xing)強特點(dian)(dian)，并(bing)(bing)在大數(shu)據技術支(zhi)撐(cheng)(cheng)下，實(shi)(shi)現(xian)(xian)(xian)消(xiao)費需(xu)(xu)(xu)(xu)(xu)求(qiu)(qiu)信(xin)(xin)息(xi)的(de)(de)(de)(de)(de)精準分類，進(jin)(jin)而(er)提(ti)(ti)高供(gong)(gong)(gong)(gong)(gong)應(ying)(ying)(ying)(ying)(ying)鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)效(xiao)率。冷鏈(lian)(lian)(lian)(lian)(lian)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)(liu)服(fu)務(wu)(wu)(wu)(wu)(wu)提(ti)(ti)供(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)對(dui)不同功能(neng)(neng)需(xu)(xu)(xu)(xu)(xu)求(qiu)(qiu)進(jin)(jin)行(xing)編配(pei)、選擇(ze)與(yu)組合(he)(he)(he)，發揮供(gong)(gong)(gong)(gong)(gong)、產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)、消(xiao)的(de)(de)(de)(de)(de)協(xie)(xie)調(diao)配(pei)合(he)(he)(he)。

摘要(yao)：當(dang)前我(wo)國(guo)農產品(pin)(pin)流(liu)通模式(shi)陳舊，引(yin)發了(le)產銷脫節(jie)、農戶利益難(nan)以保障、流(liu)通關系不穩定(ding)等問題，無法(fa)與現代農業(ye)的(de)發展相適應(ying)，無法(fa)滿足消費(fei)的(de)多元化(hua)需求，重構(gou)農產品(pin)(pin)流(liu)通體系必(bi)須從“全(quan)產業(ye)鏈”視角出發。本文(wen)著眼于“全(quan)產業(ye)鏈”視角，在構(gou)建農產品(pin)(pin)流(liu)通運行(xing)機制的(de)基礎上，從企業(ye)、流(liu)通、食品(pin)(pin)安(an)全(quan)三個維度進(jin)行(xing)闡述，提出了(le)構(gou)建一體化(hua)流(liu)通鏈條、整(zheng)合流(liu)通資源(yuan)、建立(li)信息交易中(zhong)心、實施供應(ying)鏈逆向調(diao)控(kong)等創新路(lu)徑。

關鍵詞：全產(chan)業鏈;農產(chan)品流通;維度分析;體系(xi)構建

全(quan)產業鏈視角下農(nong)產品流通(tong)模(mo)式運行的特點分析

全(quan)(quan)(quan)產(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)鏈(lian)的(de)(de)(de)(de)(de)(de)(de)內(nei)涵分析。中糧集團在2009年率(lv)先提(ti)出了(le)“全(quan)(quan)(quan)產(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)鏈(lian)”戰略(lve)，即實(shi)(shi)(shi)施(shi)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)品(pin)從(cong)田間到餐桌各(ge)環(huan)節的(de)(de)(de)(de)(de)(de)(de)協(xie)同(tong)管理(li)(li)，著力提(ti)升農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)品(pin)質量(liang)，從(cong)根本(ben)上(shang)解決食品(pin)安(an)全(quan)(quan)(quan)問(wen)題。以(yi)市(shi)場需(xu)求(qiu)為(wei)導(dao)向(xiang)，聯動上(shang)下(xia)游產(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)鏈(lian)，實(shi)(shi)(shi)施(shi)業(ye)(ye)(ye)(ye)(ye)務協(xie)調與(yu)系(xi)統控制，保障(zhang)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)品(pin)的(de)(de)(de)(de)(de)(de)(de)均(jun)衡供給(gei)、穩(wen)(wen)定(ding)價格，實(shi)(shi)(shi)現農(nong)(nong)(nong)(nong)戶與(yu)消費者的(de)(de)(de)(de)(de)(de)(de)“雙贏”。這(zhe)也(ye)是(shi)現代(dai)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)發(fa)展的(de)(de)(de)(de)(de)(de)(de)新型(xing)模式(shi)，且全(quan)(quan)(quan)產(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)鏈(lian)與(yu)流通(tong)模式(shi)是(shi)相(xiang)互(hu)(hu)聯系(xi)、相(xiang)互(hu)(hu)促進(jin)的(de)(de)(de)(de)(de)(de)(de)，都是(shi)實(shi)(shi)(shi)施(shi)產(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)鏈(lian)的(de)(de)(de)(de)(de)(de)(de)系(xi)統管理(li)(li)、有效管控。全(quan)(quan)(quan)產(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)鏈(lian)視角(jiao)下(xia)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)品(pin)流通(tong)模式(shi)運(yun)行(xing)的(de)(de)(de)(de)(de)(de)(de)特點。全(quan)(quan)(quan)產(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)鏈(lian)強(qiang)調“全(quan)(quan)(quan)”字，即對產(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)鏈(lian)的(de)(de)(de)(de)(de)(de)(de)全(quan)(quan)(quan)面(mian)整(zheng)合。打(da)通(tong)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)品(pin)流通(tong)產(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)鏈(lian)，理(li)(li)順流通(tong)渠(qu)道(dao)，構建(jian)(jian)(jian)完善、高效的(de)(de)(de)(de)(de)(de)(de)運(yun)行(xing)機制，尤其(qi)是(shi)以(yi)消費需(xu)求(qiu)為(wei)導(dao)向(xiang)，強(qiang)調市(shi)場供求(qiu)平衡。其(qi)核心(xin)就是(shi)對產(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)鏈(lian)的(de)(de)(de)(de)(de)(de)(de)全(quan)(quan)(quan)面(mian)掌(zhang)控，協(xie)調產(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)鏈(lian)上(shang)各(ge)主體(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)關(guan)系(xi)，構建(jian)(jian)(jian)質量(liang)責任追溯體(ti)(ti)系(xi)，延伸產(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)鏈(lian)、提(ti)升流通(tong)效率(lv)、提(ti)高價值的(de)(de)(de)(de)(de)(de)(de)增值效率(lv)。全(quan)(quan)(quan)產(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)鏈(lian)視角(jiao)下(xia)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)品(pin)流通(tong)模式(shi)的(de)(de)(de)(de)(de)(de)(de)運(yun)行(xing)特點：第(di)(di)一(yi)(yi)，流通(tong)成員間組建(jian)(jian)(jian)企業(ye)(ye)(ye)(ye)(ye)聯盟，以(yi)協(xie)作為(wei)目標(biao)，在相(xiang)互(hu)(hu)信(xin)任的(de)(de)(de)(de)(de)(de)(de)基礎上(shang)構建(jian)(jian)(jian)長期穩(wen)(wen)定(ding)的(de)(de)(de)(de)(de)(de)(de)戰略(lve)伙伴關(guan)系(xi)。第(di)(di)二，構建(jian)(jian)(jian)利(li)益共同(tong)體(ti)(ti)，產(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)鏈(lian)上(shang)下(xia)游各(ge)環(huan)節實(shi)(shi)(shi)施(shi)縱向(xiang)一(yi)(yi)體(ti)(ti)化(hua)(hua)，追求(qiu)整(zheng)體(ti)(ti)利(li)益的(de)(de)(de)(de)(de)(de)(de)最大(da)化(hua)(hua)。第(di)(di)三(san)，構建(jian)(jian)(jian)信(xin)息共享平臺(tai)，實(shi)(shi)(shi)現信(xin)息的(de)(de)(de)(de)(de)(de)(de)交(jiao)互(hu)(hu)使用(yong)，利(li)用(yong)信(xin)息技術為(wei)成員間溝(gou)通(tong)架起“橋梁”，實(shi)(shi)(shi)現信(xin)息暢通(tong)交(jiao)換。第(di)(di)四(si)，構建(jian)(jian)(jian)產(chan)(chan)(chan)(chan)銷一(yi)(yi)體(ti)(ti)化(hua)(hua)體(ti)(ti)系(xi)，以(yi)消費需(xu)求(qiu)為(wei)導(dao)向(xiang)，以(yi)銷定(ding)產(chan)(chan)(chan)(chan)。第(di)(di)五，規避(bi)各(ge)種流通(tong)風險，掌(zhang)握市(shi)場需(xu)求(qiu)動態，避(bi)免滯銷、“賣(mai)難”和“賤賣(mai)”。

當前我國農產品(pin)流(liu)通面臨的困(kun)局

我(wo)(wo)國(guo)(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)鏈條較(jiao)(jiao)長、復雜繁(fan)(fan)冗，導(dao)致(zhi)市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)反應速度(du)(du)慢。目(mu)(mu)前我(wo)(wo)國(guo)(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)模(mo)(mo)式(shi)多(duo)(duo)樣，主(zhu)(zhu)要有(you)六種（見圖1），從各自(zi)所(suo)占(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)比(bi)(bi)(bi)重(zhong)來(lai)看，依(yi)(yi)舊沿用傳統(tong)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)鏈模(mo)(mo)式(shi)，占(zhan)比(bi)(bi)(bi)達到(dao)68%。近(jin)年(nian)來(lai)，雖然直采流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)模(mo)(mo)式(shi)、一(yi)體流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)模(mo)(mo)式(shi)有(you)所(suo)發(fa)展，但(dan)占(zhan)比(bi)(bi)(bi)依(yi)(yi)舊較(jiao)(jiao)少，分別為(wei)(wei)5.4%、3.2%。傳統(tong)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)鏈模(mo)(mo)式(shi)下(xia)，鏈條較(jiao)(jiao)長、環(huan)(huan)節(jie)(jie)(jie)(jie)較(jiao)(jiao)多(duo)(duo)是(shi)最(zui)(zui)大(da)(da)(da)(da)(da)弊端。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)從田間至(zhi)消費者需要經過(guo)(guo)多(duo)(duo)個(ge)環(huan)(huan)節(jie)(jie)(jie)(jie)，如收(shou)(shou)(shou)(shou)購、運(yun)輸(shu)、批(pi)發(fa)等，成(cheng)(cheng)本(ben)(ben)層層疊(die)加(jia)，導(dao)致(zhi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)利益(yi)(yi)被嚴(yan)(yan)重(zhong)擠壓。據(ju)(ju)中(zhong)國(guo)(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)協會調研顯示(shi)，我(wo)(wo)國(guo)(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)成(cheng)(cheng)本(ben)(ben)過(guo)(guo)高(gao)(gao)，達到(dao)全球平(ping)均水平(ping)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)2-3倍(bei)，這也(ye)(ye)(ye)成(cheng)(cheng)為(wei)(wei)城(cheng)(cheng)鎮居民生(sheng)(sheng)活(huo)成(cheng)(cheng)本(ben)(ben)居高(gao)(gao)不(bu)(bu)下(xia)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)癥結所(suo)在(zai)(zai)。流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)鏈條過(guo)(guo)長，導(dao)致(zhi)市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)供需不(bu)(bu)均衡。近(jin)年(nian)來(lai)頻(pin)(pin)頻(pin)(pin)出現(xian)了(le)滯(zhi)(zhi)(zhi)銷事件，“蒜你狠”、“姜(jiang)你軍”現(xian)象時常發(fa)生(sheng)(sheng)，如2016年(nian)8月河北保定易(yi)縣(xian)50萬斤李子滯(zhi)(zhi)(zhi)銷、2017年(nian)1月內蒙古巴(ba)彥(yan)淖爾(er)市(shi)(shi)(shi)(shi)葵(kui)花子遭(zao)遇(yu)低(di)(di)(di)價(jia)(jia)(jia)(jia)格(ge)(ge)困(kun)(kun)(kun)境等，信(xin)息不(bu)(bu)對(dui)稱、市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)反應速度(du)(du)慢，導(dao)致(zhi)小(xiao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)利益(yi)(yi)受(shou)到(dao)巨(ju)大(da)(da)(da)(da)(da)損(sun)(sun)失(shi)，嚴(yan)(yan)重(zhong)打擊種植積極性。除此之(zhi)外(wai)，產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)鏈各環(huan)(huan)節(jie)(jie)(jie)(jie)銜接(jie)不(bu)(bu)緊密(mi)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)面(mian)臨“賣賤”、“買(mai)貴”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)困(kun)(kun)(kun)境，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)利益(yi)(yi)不(bu)(bu)能得到(dao)保障(zhang)，而(er)城(cheng)(cheng)鎮居民生(sheng)(sheng)活(huo)成(cheng)(cheng)本(ben)(ben)大(da)(da)(da)(da)(da)幅上(shang)(shang)(shang)漲(zhang)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)領域(yu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)組織(zhi)(zhi)化程(cheng)(cheng)度(du)(du)低(di)(di)(di)，導(dao)致(zhi)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)成(cheng)(cheng)本(ben)(ben)高(gao)(gao)、損(sun)(sun)耗率大(da)(da)(da)(da)(da)。我(wo)(wo)國(guo)(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)模(mo)(mo)式(shi)大(da)(da)(da)(da)(da)多(duo)(duo)組織(zhi)(zhi)化程(cheng)(cheng)度(du)(du)低(di)(di)(di)，如圖1所(suo)示(shi)，傳統(tong)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)占(zhan)比(bi)(bi)(bi)最(zui)(zui)大(da)(da)(da)(da)(da)且組織(zhi)(zhi)化程(cheng)(cheng)度(du)(du)最(zui)(zui)低(di)(di)(di)，處(chu)于(yu)無(wu)序、低(di)(di)(di)效的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)狀(zhuang)態。這也(ye)(ye)(ye)是(shi)“小(xiao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)”與“大(da)(da)(da)(da)(da)市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)矛盾(dun)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)大(da)(da)(da)(da)(da)多(duo)(duo)較(jiao)(jiao)為(wei)(wei)分散(san)、種植規(gui)(gui)模(mo)(mo)小(xiao)，在(zai)(zai)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)鏈上(shang)(shang)(shang)缺乏話(hua)語權(quan)，在(zai)(zai)自(zi)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)自(zi)銷模(mo)(mo)式(shi)下(xia)更是(shi)扮(ban)演著(zhu)初(chu)始物流(liu)(liu)(liu)(liu)(liu)(liu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)角(jiao)色，導(dao)致(zhi)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)成(cheng)(cheng)本(ben)(ben)過(guo)(guo)高(gao)(gao)，由于(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)量少，流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)主(zhu)(zhu)體往往會因“湊單”導(dao)致(zhi)鮮活(huo)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)損(sun)(sun)耗率較(jiao)(jiao)大(da)(da)(da)(da)(da)。據(ju)(ju)中(zhong)國(guo)(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)協會調研顯示(shi)，我(wo)(wo)國(guo)(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)損(sun)(sun)耗率在(zai)(zai)3%左右(you)，部分鮮活(huo)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)損(sun)(sun)耗率甚至(zhi)達到(dao)5%，而(er)國(guo)(guo)(guo)(guo)(guo)外(wai)這一(yi)比(bi)(bi)(bi)率僅為(wei)(wei)1%-2%。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)領域(yu)缺乏核心、龍(long)頭(tou)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)組織(zhi)(zhi)，盡管(guan)(guan)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)種植地區已開始組建(jian)成(cheng)(cheng)立專(zhuan)(zhuan)(zhuan)業(ye)合(he)(he)(he)作(zuo)社(she)，但(dan)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)常規(gui)(gui)模(mo)(mo)較(jiao)(jiao)小(xiao)、專(zhuan)(zhuan)(zhuan)業(ye)程(cheng)(cheng)度(du)(du)低(di)(di)(di)，無(wu)法有(you)效整(zheng)合(he)(he)(he)、打通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)鏈，難以實(shi)現(xian)“小(xiao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)”與“大(da)(da)(da)(da)(da)市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)對(dui)接(jie)。尤其是(shi)當(dang)前“調結構、促(cu)改革”背(bei)景下(xia)構建(jian)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)生(sheng)(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)、流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)標(biao)準化體系，缺乏核心、龍(long)頭(tou)組織(zhi)(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)帶領，導(dao)致(zhi)現(xian)代農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)發(fa)展仍舊陷入小(xiao)生(sheng)(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)、弱流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)、貴流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)困(kun)(kun)(kun)境。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)節(jie)(jie)(jie)(jie)點(dian)布局(ju)不(bu)(bu)合(he)(he)(he)理(li)，導(dao)致(zhi)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)效率難以提升(sheng)。我(wo)(wo)國(guo)(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)節(jie)(jie)(jie)(jie)點(dian)布局(ju)不(bu)(bu)合(he)(he)(he)理(li)主(zhu)(zhu)要體現(xian)于(yu)三(san)(san)個(ge)層面(mian)：一(yi)是(shi)批(pi)發(fa)、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)貿(mao)(mao)市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)布局(ju)不(bu)(bu)合(he)(he)(he)理(li)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)或(huo)專(zhuan)(zhuan)(zhuan)業(ye)合(he)(he)(he)作(zuo)社(she)將種植、收(shou)(shou)(shou)(shou)購的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)運(yun)輸(shu)至(zhi)批(pi)發(fa)市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)，就近(jin)買(mai)賣能夠節(jie)(jie)(jie)(jie)省流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)成(cheng)(cheng)本(ben)(ben)、提升(sheng)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)速度(du)(du)，但(dan)受(shou)行政(zheng)區域(yu)劃分的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)限制，地處(chu)縣(xian)域(yu)邊界(jie)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)或(huo)專(zhuan)(zhuan)(zhuan)業(ye)合(he)(he)(he)作(zuo)社(she)就只(zhi)能選(xuan)擇(ze)較(jiao)(jiao)遠(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)路線運(yun)輸(shu)至(zhi)本(ben)(ben)縣(xian)、市(shi)(shi)(shi)(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)貿(mao)(mao)市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)，這種“舍近(jin)求(qiu)遠(yuan)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)節(jie)(jie)(jie)(jie)點(dian)布局(ju)模(mo)(mo)式(shi)，導(dao)致(zhi)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)成(cheng)(cheng)本(ben)(ben)大(da)(da)(da)(da)(da)幅上(shang)(shang)(shang)升(sheng)。二(er)是(shi)城(cheng)(cheng)市(shi)(shi)(shi)(shi)網點(dian)布局(ju)不(bu)(bu)足。尤其在(zai)(zai)大(da)(da)(da)(da)(da)城(cheng)(cheng)市(shi)(shi)(shi)(shi)中(zhong)，通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)常將批(pi)發(fa)、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)貿(mao)(mao)市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)設(she)在(zai)(zai)城(cheng)(cheng)市(shi)(shi)(shi)(shi)外(wai)緣(yuan)地段，盡管(guan)(guan)從農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)、專(zhuan)(zhuan)(zhuan)業(ye)合(he)(he)(he)作(zuo)社(she)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)角(jiao)度(du)(du)來(lai)看，縮(suo)短了(le)運(yun)輸(shu)距離，但(dan)受(shou)城(cheng)(cheng)市(shi)(shi)(shi)(shi)交通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)堵塞的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)影響，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)堵在(zai)(zai)了(le)“最(zui)(zui)后(hou)一(yi)公里”。三(san)(san)是(shi)“多(duo)(duo)頭(tou)管(guan)(guan)理(li)”現(xian)象嚴(yan)(yan)重(zhong)，制度(du)(du)成(cheng)(cheng)本(ben)(ben)較(jiao)(jiao)高(gao)(gao)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)進(jin)入批(pi)發(fa)、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)貿(mao)(mao)市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)，面(mian)臨多(duo)(duo)個(ge)部門的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)監管(guan)(guan)，費用繁(fan)(fan)多(duo)(duo)，如管(guan)(guan)理(li)費、進(jin)場(chang)(chang)(chang)(chang)費等，增(zeng)(zeng)加(jia)了(le)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)成(cheng)(cheng)本(ben)(ben)，也(ye)(ye)(ye)加(jia)大(da)(da)(da)(da)(da)了(le)價(jia)(jia)(jia)(jia)格(ge)(ge)波動。我(wo)(wo)國(guo)(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)面(mian)臨著(zhu)優惠政(zheng)策(ce)落實(shi)不(bu)(bu)力的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)困(kun)(kun)(kun)境，盲目(mu)(mu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)調節(jie)(jie)(jie)(jie)也(ye)(ye)(ye)加(jia)劇了(le)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)利益(yi)(yi)風險(xian)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)信(xin)息平(ping)臺建(jian)設(she)滯(zhi)(zhi)(zhi)后(hou)，導(dao)致(zhi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)陷入“增(zeng)(zeng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)不(bu)(bu)增(zeng)(zeng)收(shou)(shou)(shou)(shou)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)困(kun)(kun)(kun)境。我(wo)(wo)國(guo)(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)信(xin)息平(ping)臺建(jian)設(she)滯(zhi)(zhi)(zhi)后(hou)，導(dao)致(zhi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)無(wu)法及時獲取市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)需求(qiu)動態、價(jia)(jia)(jia)(jia)格(ge)(ge)信(xin)息，盲目(mu)(mu)地選(xuan)擇(ze)種植品(pin)(pin)(pin)(pin)(pin)(pin)種，在(zai)(zai)豐(feng)收(shou)(shou)(shou)(shou)季節(jie)(jie)(jie)(jie)，大(da)(da)(da)(da)(da)量同品(pin)(pin)(pin)(pin)(pin)(pin)種的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)紛(fen)紛(fen)涌向市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)，往往造(zao)成(cheng)(cheng)供大(da)(da)(da)(da)(da)于(yu)求(qiu)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)不(bu)(bu)得不(bu)(bu)承擔“增(zeng)(zeng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)不(bu)(bu)增(zeng)(zeng)收(shou)(shou)(shou)(shou)”所(suo)帶來(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)巨(ju)大(da)(da)(da)(da)(da)損(sun)(sun)失(shi)。在(zai)(zai)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)業(ye)鏈上(shang)(shang)(shang)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)、專(zhuan)(zhuan)(zhuan)業(ye)合(he)(he)(he)作(zuo)社(she)、批(pi)發(fa)市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)、消費者等都相互獨立，產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)銷關系難以把握，頻(pin)(pin)頻(pin)(pin)發(fa)生(sheng)(sheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)滯(zhi)(zhi)(zhi)銷案(an)例(li)(li)更是(shi)打擊了(le)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)積極性。如2016年(nian)5月海南(nan)省文昌市(shi)(shi)(shi)(shi)西瓜嚴(yan)(yan)重(zhong)滯(zhi)(zhi)(zhi)銷，原因主(zhu)(zhu)要是(shi)多(duo)(duo)地西瓜增(zeng)(zeng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)，與廣西、山東(dong)西瓜“撞期”，導(dao)致(zhi)價(jia)(jia)(jia)(jia)格(ge)(ge)低(di)(di)(di)迷，收(shou)(shou)(shou)(shou)購價(jia)(jia)(jia)(jia)格(ge)(ge)一(yi)度(du)(du)跌至(zhi)0.6元(yuan)/公斤，后(hou)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)過(guo)(guo)政(zheng)府、社(she)會各界(jie)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)過(guo)(guo)網上(shang)(shang)(shang)信(xin)息聯系收(shou)(shou)(shou)(shou)購商，銷售(shou)情(qing)況逐步(bu)好轉，且價(jia)(jia)(jia)(jia)格(ge)(ge)也(ye)(ye)(ye)上(shang)(shang)(shang)漲(zhang)至(zhi)2元(yuan)/公斤。這個(ge)案(an)例(li)(li)再次說明建(jian)設(she)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)信(xin)息化交易(yi)中(zhong)心的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)重(zhong)要意義(yi)，它將有(you)助于(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)掌(zhang)握市(shi)(shi)(shi)(shi)場(chang)(chang)(chang)(chang)信(xin)息、提升(sheng)話(hua)語權(quan)，也(ye)(ye)(ye)規(gui)(gui)避了(le)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)盲目(mu)(mu)性、價(jia)(jia)(jia)(jia)格(ge)(ge)波動風險(xian)，能夠提高(gao)(gao)流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)效率，促(cu)進(jin)綠色流(liu)(liu)(liu)(liu)(liu)(liu)通(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)加(jia)速發(fa)展。

河北農(nong)村電(dian)子商務發展痛點剖析

（一(yi)(yi)）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)最(zui)大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)痛(tong)(tong)(tong)點(dian)(dian)是(shi)(shi)(shi)(shi)(shi)(shi)種(zhong)(zhong)(zhong)(zhong)(zhong)植(zhi)或(huo)養(yang)(yang)(yang)(yang)殖(zhi)(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)(xiao)信(xin)息(xi)(xi)(xi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)對(dui)(dui)稱。推(tui)動(dong)實(shi)施農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)最(zui)終目(mu)(mu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)就(jiu)是(shi)(shi)(shi)(shi)(shi)(shi)讓農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)脫(tuo)貧(pin)(pin)致(zhi)(zhi)(zhi)富，而脫(tuo)貧(pin)(pin)致(zhi)(zhi)(zhi)富的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)鍵是(shi)(shi)(shi)(shi)(shi)(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)要(yao)利(li)(li)用(yong)(yong)掌(zhang)控的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)資(zi)(zi)源(yuan)(yuan)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)出(chu)(chu)適銷(xiao)(xiao)(xiao)對(dui)(dui)路(lu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)。土地(di)山(shan)水(shui)森林等(deng)(deng)(deng)(deng)(deng)是(shi)(shi)(shi)(shi)(shi)(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)最(zui)基本(ben)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)資(zi)(zi)源(yuan)(yuan)，利(li)(li)用(yong)(yong)這(zhe)(zhe)些(xie)資(zi)(zi)源(yuan)(yuan)可(ke)(ke)(ke)以(yi)(yi)創造出(chu)(chu)有(you)(you)價值的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)提(ti)供給消(xiao)費(fei)者(zhe)(zhe)(zhe)，從(cong)(cong)(cong)而獲得收益。對(dui)(dui)廣(guang)(guang)大(da)(da)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)而言，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)與(yu)銷(xiao)(xiao)(xiao)售(shou)存在(zai)(zai)(zai)19世紀(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)水(shui)平和(he)21世紀(ji)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)流(liu)(liu)通(tong)體(ti)(ti)系之(zhi)間(jian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)矛(mao)盾，很難(nan)(nan)(nan)有(you)(you)效(xiao)牽手(shou)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)方(fang)(fang)(fang)(fang)式(shi)比(bi)(bi)(bi)較落(luo)后，還不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)能(neng)滿足高(gao)(gao)(gao)速發展的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)需求(qiu)(qiu)。理論上(shang)講電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)可(ke)(ke)(ke)以(yi)(yi)扶助(zhu)(zhu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)更好地(di)找到(dao)(dao)買(mai)家(jia)，但是(shi)(shi)(shi)(shi)(shi)(shi)由(you)于(yu)目(mu)(mu)前電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)邏輯(ji)是(shi)(shi)(shi)(shi)(shi)(shi)依靠(kao)流(liu)(liu)量(liang)才(cai)能(neng)提(ti)高(gao)(gao)(gao)銷(xiao)(xiao)(xiao)售(shou)量(liang)，對(dui)(dui)于(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)而言吸引(yin)流(liu)(liu)量(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)經(jing)(jing)驗(yan)、技(ji)(ji)(ji)巧和(he)財(cai)力(li)均是(shi)(shi)(shi)(shi)(shi)(shi)有(you)(you)限(xian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，再加上(shang)同類(lei)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)競爭(zheng)，導(dao)(dao)(dao)致(zhi)(zhi)(zhi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)天生(sheng)就(jiu)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)具(ju)備運營農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)網(wang)(wang)(wang)店(dian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)優勢和(he)能(neng)力(li)。即使幫助(zhu)(zhu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)解(jie)決(jue)(jue)了(le)(le)(le)運營能(neng)力(li)和(he)技(ji)(ji)(ji)巧，由(you)于(yu)政(zheng)(zheng)(zheng)府(fu)(fu)(fu)監(jian)(jian)管(guan)(guan)(guan)(guan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)缺(que)位(wei)(wei)(wei)，將(jiang)帶(dai)來(lai)(lai)(lai)更大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)社會性(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)問(wen)(wen)(wen)題(ti)(ti)(ti)，即假冒偽劣(lie)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)滿天飛(fei)。目(mu)(mu)前采(cai)(cai)(cai)用(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)邏輯(ji)是(shi)(shi)(shi)(shi)(shi)(shi)難(nan)(nan)(nan)以(yi)(yi)解(jie)決(jue)(jue)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)深層次的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)問(wen)(wen)(wen)題(ti)(ti)(ti)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)對(dui)(dui)信(xin)息(xi)(xi)(xi)技(ji)(ji)(ji)術(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)掌(zhang)握和(he)應(ying)用(yong)(yong)在(zai)(zai)(zai)目(mu)(mu)前這(zhe)(zhe)個(ge)(ge)階段(duan)是(shi)(shi)(shi)(shi)(shi)(shi)難(nan)(nan)(nan)以(yi)(yi)達(da)到(dao)(dao)預期(qi)(qi)要(yao)求(qiu)(qiu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)僅僅是(shi)(shi)(shi)(shi)(shi)(shi)把農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)銷(xiao)(xiao)(xiao)售(shou)出(chu)(chu)去的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)問(wen)(wen)(wen)題(ti)(ti)(ti)，也(ye)是(shi)(shi)(shi)(shi)(shi)(shi)如(ru)何(he)利(li)(li)用(yong)(yong)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)幫助(zhu)(zhu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)解(jie)決(jue)(jue)源(yuan)(yuan)頭(tou)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)質以(yi)(yi)及(ji)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)(xiao)決(jue)(jue)策(ce)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)問(wen)(wen)(wen)題(ti)(ti)(ti)。近(jin)年(nian)(nian)(nian)來(lai)(lai)(lai)，河(he)(he)北(bei)(bei)出(chu)(chu)現(xian)(xian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)豐收但滯銷(xiao)(xiao)(xiao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)現(xian)(xian)象就(jiu)是(shi)(shi)(shi)(shi)(shi)(shi)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)(xiao)矛(mao)盾集中(zhong)(zhong)體(ti)(ti)現(xian)(xian)。如(ru)張家(jia)口壩上(shang)錯季菜、邯鄲永年(nian)(nian)(nian)縣(xian)(xian)(xian)(xian)芹菜、保(bao)定(ding)阜平白(bai)蘿卜等(deng)(deng)(deng)(deng)(deng)滯銷(xiao)(xiao)(xiao)現(xian)(xian)象頻(pin)見于(yu)媒體(ti)(ti)。鑒(jian)于(yu)這(zhe)(zhe)種(zhong)(zhong)(zhong)(zhong)(zhong)現(xian)(xian)象，通(tong)常的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)解(jie)決(jue)(jue)思(si)路(lu)是(shi)(shi)(shi)(shi)(shi)(shi)幫助(zhu)(zhu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)銷(xiao)(xiao)(xiao)售(shou)或(huo)讓農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)自(zi)(zi)己開網(wang)(wang)(wang)店(dian)銷(xiao)(xiao)(xiao)售(shou)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)，“出(chu)(chu)臺政(zheng)(zheng)(zheng)策(ce)→媒體(ti)(ti)助(zhu)(zhu)力(li)→電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)接(jie)(jie)力(li)（網(wang)(wang)(wang)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)或(huo)讓農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)建(jian)網(wang)(wang)(wang)店(dian)）→市(shi)(shi)民(min)(min)(min)(min)(min)(min)(min)(min)(min)獻愛心”就(jiu)是(shi)(shi)(shi)(shi)(shi)(shi)最(zui)典(dian)型的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)解(jie)決(jue)(jue)思(si)路(lu)。這(zhe)(zhe)種(zhong)(zhong)(zhong)(zhong)(zhong)“頭(tou)痛(tong)(tong)(tong)治(zhi)頭(tou)、腳痛(tong)(tong)(tong)治(zhi)腳”、“救(jiu)火式(shi)”解(jie)決(jue)(jue)辦(ban)法，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)能(neng)徹底解(jie)決(jue)(jue)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)“豐收的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)煩(fan)惱”問(wen)(wen)(wen)題(ti)(ti)(ti)。河(he)(he)北(bei)(bei)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)全(quan)(quan)(quan)(quan)覆(fu)蓋核(he)心工(gong)(gong)作(zuo)就(jiu)是(shi)(shi)(shi)(shi)(shi)(shi)圍繞著“工(gong)(gong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)下(xia)(xia)鄉”、“農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)進(jin)城(cheng)”構建(jian)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)邏輯(ji)，培養(yang)(yang)(yang)(yang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)網(wang)(wang)(wang)絡購(gou)(gou)物(wu)(wu)(wu)習(xi)慣，幫助(zhu)(zhu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)開設(she)(she)網(wang)(wang)(wang)店(dian)銷(xiao)(xiao)(xiao)售(shou)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)。這(zhe)(zhe)里有(you)(you)一(yi)(yi)個(ge)(ge)值得反(fan)思(si)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)問(wen)(wen)(wen)題(ti)(ti)(ti)：農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)是(shi)(shi)(shi)(shi)(shi)(shi)要(yao)培養(yang)(yang)(yang)(yang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)為(wei)“匠人(ren)”，還是(shi)(shi)(shi)(shi)(shi)(shi)要(yao)培養(yang)(yang)(yang)(yang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)為(wei)“商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)人(ren)（網(wang)(wang)(wang)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)）”。評價農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)成(cheng)(cheng)(cheng)(cheng)(cheng)功的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)標(biao)志應(ying)是(shi)(shi)(shi)(shi)(shi)(shi)廣(guang)(guang)大(da)(da)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)脫(tuo)貧(pin)(pin)致(zhi)(zhi)(zhi)富，而脫(tuo)貧(pin)(pin)致(zhi)(zhi)(zhi)富的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)鍵是(shi)(shi)(shi)(shi)(shi)(shi)“農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)進(jin)城(cheng)”，而“農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)進(jin)城(cheng)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)鍵是(shi)(shi)(shi)(shi)(shi)(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)(xiao)信(xin)息(xi)(xi)(xi)，而產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)(xiao)信(xin)息(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)鍵是(shi)(shi)(shi)(shi)(shi)(shi)供應(ying)端有(you)(you)效(xiao)性(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)信(xin)息(xi)(xi)(xi)。對(dui)(dui)于(yu)廣(guang)(guang)大(da)(da)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)而言，最(zui)大(da)(da)痛(tong)(tong)(tong)點(dian)(dian)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)想通(tong)過電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)將(jiang)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)賣(mai)出(chu)(chu)多(duo)少(shao)(shao)，而是(shi)(shi)(shi)(shi)(shi)(shi)種(zhong)(zhong)(zhong)(zhong)(zhong)植(zhi)（或(huo)養(yang)(yang)(yang)(yang)殖(zhi)(zhi)）的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)(xiao)信(xin)息(xi)(xi)(xi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)對(dui)(dui)稱導(dao)(dao)(dao)致(zhi)(zhi)(zhi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)知道(dao)種(zhong)(zhong)(zhong)(zhong)(zhong)養(yang)(yang)(yang)(yang)什么，種(zhong)(zhong)(zhong)(zhong)(zhong)養(yang)(yang)(yang)(yang)多(duo)少(shao)(shao)，怎么種(zhong)(zhong)(zhong)(zhong)(zhong)養(yang)(yang)(yang)(yang)，所以(yi)(yi)就(jiu)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)知銷(xiao)(xiao)(xiao)往哪里。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)對(dui)(dui)種(zhong)(zhong)(zhong)(zhong)(zhong)植(zhi)（或(huo)養(yang)(yang)(yang)(yang)殖(zhi)(zhi)）信(xin)息(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)獲取、應(ying)用(yong)(yong)能(neng)力(li)和(he)手(shou)段(duan)非常有(you)(you)限(xian)，多(duo)是(shi)(shi)(shi)(shi)(shi)(shi)憑借(jie)上(shang)年(nian)(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)銷(xiao)(xiao)(xiao)售(shou)情(qing)況來(lai)(lai)(lai)決(jue)(jue)定(ding)是(shi)(shi)(shi)(shi)(shi)(shi)否(fou)種(zhong)(zhong)(zhong)(zhong)(zhong)植(zhi)或(huo)養(yang)(yang)(yang)(yang)殖(zhi)(zhi)，也(ye)可(ke)(ke)(ke)能(neng)看“大(da)(da)戶(hu)”種(zhong)(zhong)(zhong)(zhong)(zhong)植(zhi)或(huo)養(yang)(yang)(yang)(yang)殖(zhi)(zhi)情(qing)況決(jue)(jue)定(ding)，也(ye)可(ke)(ke)(ke)能(neng)是(shi)(shi)(shi)(shi)(shi)(shi)政(zheng)(zheng)(zheng)府(fu)(fu)(fu)引(yin)導(dao)(dao)(dao)種(zhong)(zhong)(zhong)(zhong)(zhong)植(zhi)或(huo)養(yang)(yang)(yang)(yang)殖(zhi)(zhi)，盲(mang)目(mu)(mu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)種(zhong)(zhong)(zhong)(zhong)(zhong)植(zhi)和(he)養(yang)(yang)(yang)(yang)殖(zhi)(zhi)，給農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)帶(dai)來(lai)(lai)(lai)很大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)風險。隨(sui)著城(cheng)市(shi)(shi)化(hua)(hua)(hua)快(kuai)速的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發展，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)青年(nian)(nian)(nian)勞動(dong)力(li)進(jin)城(cheng)打工(gong)(gong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)數量(liang)劇增(zeng)，廣(guang)(guang)大(da)(da)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)留(liu)守兒童、老人(ren)成(cheng)(cheng)(cheng)(cheng)(cheng)為(wei)村(cun)(cun)(cun)(cun)(cun)里主要(yao)組成(cheng)(cheng)(cheng)(cheng)(cheng)人(ren)群，進(jin)一(yi)(yi)步加劇了(le)(le)(le)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)種(zhong)(zhong)(zhong)(zhong)(zhong)植(zhi)和(he)養(yang)(yang)(yang)(yang)殖(zhi)(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)痛(tong)(tong)(tong)點(dian)(dian)。從(cong)(cong)(cong)目(mu)(mu)前來(lai)(lai)(lai)看，河(he)(he)北(bei)(bei)省(sheng)(sheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)全(quan)(quan)(quan)(quan)覆(fu)蓋所形(xing)成(cheng)(cheng)(cheng)(cheng)(cheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)邏輯(ji)還沒有(you)(you)與(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)種(zhong)(zhong)(zhong)(zhong)(zhong)植(zhi)或(huo)養(yang)(yang)(yang)(yang)殖(zhi)(zhi)有(you)(you)效(xiao)銜接(jie)(jie)，還不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)能(neng)有(you)(you)效(xiao)破解(jie)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)種(zhong)(zhong)(zhong)(zhong)(zhong)植(zhi)或(huo)養(yang)(yang)(yang)(yang)殖(zhi)(zhi)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)(xiao)信(xin)息(xi)(xi)(xi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)對(dui)(dui)稱的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)痛(tong)(tong)(tong)點(dian)(dian)問(wen)(wen)(wen)題(ti)(ti)(ti)。（二）消(xiao)費(fei)者(zhe)(zhe)(zhe)最(zui)大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)痛(tong)(tong)(tong)點(dian)(dian)是(shi)(shi)(shi)(shi)(shi)(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)副(fu)(fu)(fu)(fu)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)安(an)(an)全(quan)(quan)(quan)(quan)問(wen)(wen)(wen)題(ti)(ti)(ti)。近(jin)年(nian)(nian)(nian)來(lai)(lai)(lai)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)副(fu)(fu)(fu)(fu)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)安(an)(an)全(quan)(quan)(quan)(quan)問(wen)(wen)(wen)題(ti)(ti)(ti)引(yin)起(qi)消(xiao)費(fei)者(zhe)(zhe)(zhe)強烈關(guan)(guan)注，安(an)(an)全(quan)(quan)(quan)(quan)與(yu)信(xin)任是(shi)(shi)(shi)(shi)(shi)(shi)“農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)進(jin)城(cheng)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)大(da)(da)問(wen)(wen)(wen)題(ti)(ti)(ti)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)副(fu)(fu)(fu)(fu)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)安(an)(an)全(quan)(quan)(quan)(quan)問(wen)(wen)(wen)題(ti)(ti)(ti)主要(yao)來(lai)(lai)(lai)自(zi)(zi)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)源(yuan)(yuan)頭(tou)、流(liu)(liu)通(tong)渠(qu)道(dao)和(he)政(zheng)(zheng)(zheng)府(fu)(fu)(fu)監(jian)(jian)管(guan)(guan)(guan)(guan)等(deng)(deng)(deng)(deng)(deng)三個(ge)(ge)方(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)(mian)。在(zai)(zai)(zai)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)源(yuan)(yuan)頭(tou)方(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)(mian)，一(yi)(yi)些(xie)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)者(zhe)(zhe)(zhe)或(huo)經(jing)(jing)營者(zhe)(zhe)(zhe)為(wei)了(le)(le)(le)片(pian)面(mian)(mian)(mian)(mian)(mian)追(zhui)求(qiu)(qiu)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)量(liang)和(he)利(li)(li)潤(run)，非法或(huo)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)適當(dang)地(di)使用(yong)(yong)化(hua)(hua)(hua)學藥劑；農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)經(jing)(jing)營水(shui)平滯后，現(xian)(xian)代科技(ji)(ji)(ji)難(nan)(nan)(nan)以(yi)(yi)在(zai)(zai)(zai)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)中(zhong)(zhong)有(you)(you)效(xiao)實(shi)施；工(gong)(gong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)或(huo)生(sheng)活的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)有(you)(you)毒排放物(wu)(wu)(wu)造成(cheng)(cheng)(cheng)(cheng)(cheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)環(huan)境(jing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)污染(ran)；食(shi)物(wu)(wu)(wu)貯藏和(he)制(zhi)(zhi)造過程(cheng)(cheng)，因操(cao)作(zuo)失(shi)當(dang)而造成(cheng)(cheng)(cheng)(cheng)(cheng)食(shi)物(wu)(wu)(wu)變質等(deng)(deng)(deng)(deng)(deng)問(wen)(wen)(wen)題(ti)(ti)(ti)，導(dao)(dao)(dao)致(zhi)(zhi)(zhi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)安(an)(an)全(quan)(quan)(quan)(quan)、不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)可(ke)(ke)(ke)靠(kao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)出(chu)(chu)現(xian)(xian)。在(zai)(zai)(zai)流(liu)(liu)通(tong)渠(qu)道(dao)方(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)(mian)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)副(fu)(fu)(fu)(fu)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)流(liu)(liu)通(tong)環(huan)節(jie)(jie)多(duo)，鏈(lian)(lian)條長，可(ke)(ke)(ke)能(neng)會涉及(ji)到(dao)(dao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)+合作(zuo)社+產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)地(di)批(pi)發市(shi)(shi)場(chang)+中(zhong)(zhong)轉(zhuan)(zhuan)地(di)批(pi)發市(shi)(shi)場(chang)+銷(xiao)(xiao)(xiao)地(di)批(pi)發市(shi)(shi)場(chang)+零售(shou)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)+消(xiao)費(fei)者(zhe)(zhe)(zhe)等(deng)(deng)(deng)(deng)(deng)環(huan)節(jie)(jie)，在(zai)(zai)(zai)這(zhe)(zhe)些(xie)環(huan)節(jie)(jie)中(zhong)(zhong)，合作(zuo)社將(jiang)分(fen)(fen)散的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)進(jin)行(xing)集中(zhong)(zhong)，然(ran)后將(jiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)副(fu)(fu)(fu)(fu)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)賣(mai)給農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)經(jing)(jing)紀(ji)人(ren)或(huo)其他收購(gou)(gou)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)，再由(you)他們將(jiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)賣(mai)給批(pi)發市(shi)(shi)場(chang)，完成(cheng)(cheng)(cheng)(cheng)(cheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)副(fu)(fu)(fu)(fu)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)大(da)(da)規模集中(zhong)(zhong)，然(ran)后再將(jiang)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)賣(mai)零售(shou)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)。對(dui)(dui)傳統農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)副(fu)(fu)(fu)(fu)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)流(liu)(liu)通(tong)渠(qu)道(dao)而言，鏈(lian)(lian)條過多(duo)，市(shi)(shi)場(chang)主體(ti)(ti)分(fen)(fen)散，信(xin)息(xi)(xi)(xi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)對(dui)(dui)稱。從(cong)(cong)(cong)總體(ti)(ti)而說，產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)(xiao)分(fen)(fen)離(li)、批(pi)發與(yu)零售(shou)分(fen)(fen)離(li)，很難(nan)(nan)(nan)與(yu)消(xiao)費(fei)者(zhe)(zhe)(zhe)實(shi)現(xian)(xian)一(yi)(yi)體(ti)(ti)化(hua)(hua)(hua)關(guan)(guan)系，導(dao)(dao)(dao)致(zhi)(zhi)(zhi)假冒偽劣(lie)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)流(liu)(liu)入(ru)市(shi)(shi)場(chang)有(you)(you)了(le)(le)(le)可(ke)(ke)(ke)乘(cheng)之(zhi)機(ji)。同時，隨(sui)著互(hu)(hu)聯(lian)網(wang)(wang)(wang)和(he)移動(dong)互(hu)(hu)聯(lian)網(wang)(wang)(wang)技(ji)(ji)(ji)術(shu)在(zai)(zai)(zai)流(liu)(liu)通(tong)領域(yu)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)廣(guang)(guang)泛應(ying)用(yong)(yong)，網(wang)(wang)(wang)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)和(he)微商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)成(cheng)(cheng)(cheng)(cheng)(cheng)為(wei)個(ge)(ge)人(ren)或(huo)企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)追(zhui)逐的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)熱點(dian)(dian)，人(ren)們利(li)(li)用(yong)(yong)移動(dong)互(hu)(hu)聯(lian)網(wang)(wang)(wang)工(gong)(gong)具(ju)可(ke)(ke)(ke)以(yi)(yi)輕(qing)易(yi)(yi)地(di)“創業(ye)(ye)(ye)(ye)(ye)(ye)(ye)”，推(tui)廣(guang)(guang)一(yi)(yi)些(xie)難(nan)(nan)(nan)以(yi)(yi)識別的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)五花八(ba)門的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)副(fu)(fu)(fu)(fu)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)”。在(zai)(zai)(zai)利(li)(li)益的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)驅(qu)使下(xia)(xia)，有(you)(you)機(ji)、綠色食(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)滿天飛(fei)，各(ge)類(lei)認定(ding)一(yi)(yi)大(da)(da)堆，被(bei)夸大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)息(xi)(xi)(xi)滿天飛(fei)，導(dao)(dao)(dao)致(zhi)(zhi)(zhi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)安(an)(an)全(quan)(quan)(quan)(quan)、不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)可(ke)(ke)(ke)靠(kao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)輕(qing)易(yi)(yi)流(liu)(liu)入(ru)市(shi)(shi)場(chang)。在(zai)(zai)(zai)政(zheng)(zheng)(zheng)府(fu)(fu)(fu)監(jian)(jian)管(guan)(guan)(guan)(guan)方(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)(mian)，由(you)于(yu)互(hu)(hu)聯(lian)網(wang)(wang)(wang)技(ji)(ji)(ji)術(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)廣(guang)(guang)泛應(ying)用(yong)(yong)，政(zheng)(zheng)(zheng)府(fu)(fu)(fu)對(dui)(dui)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)進(jin)入(ru)市(shi)(shi)場(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)監(jian)(jian)管(guan)(guan)(guan)(guan)方(fang)(fang)(fang)(fang)法和(he)手(shou)段(duan)還沒有(you)(you)轉(zhuan)(zhuan)型升級(ji)(ji)到(dao)(dao)位(wei)(wei)(wei)之(zhi)時，電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)平臺、微商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)如(ru)雨后春筍般大(da)(da)量(liang)出(chu)(chu)現(xian)(xian)，大(da)(da)大(da)(da)增(zeng)加了(le)(le)(le)監(jian)(jian)管(guan)(guan)(guan)(guan)難(nan)(nan)(nan)度(du)。河(he)(he)北(bei)(bei)省(sheng)(sheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)全(quan)(quan)(quan)(quan)覆(fu)蓋形(xing)成(cheng)(cheng)(cheng)(cheng)(cheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)進(jin)城(cheng)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)邏輯(ji)如(ru)圖1所示。圖1中(zhong)(zhong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)邏輯(ji)看似合理，但由(you)于(yu)在(zai)(zai)(zai)整個(ge)(ge)流(liu)(liu)通(tong)過程(cheng)(cheng)中(zhong)(zhong)政(zheng)(zheng)(zheng)府(fu)(fu)(fu)缺(que)乏有(you)(you)效(xiao)監(jian)(jian)管(guan)(guan)(guan)(guan)，必然(ran)會導(dao)(dao)(dao)致(zhi)(zhi)(zhi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)副(fu)(fu)(fu)(fu)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)安(an)(an)全(quan)(quan)(quan)(quan)問(wen)(wen)(wen)題(ti)(ti)(ti)難(nan)(nan)(nan)以(yi)(yi)保(bao)證。從(cong)(cong)(cong)全(quan)(quan)(quan)(quan)省(sheng)(sheng)角(jiao)度(du)看，各(ge)縣(xian)(xian)(xian)(xian)域(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)承辦(ban)單(dan)位(wei)(wei)(wei)自(zi)(zi)成(cheng)(cheng)(cheng)(cheng)(cheng)體(ti)(ti)系，各(ge)自(zi)(zi)為(wei)戰，網(wang)(wang)(wang)絡品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)缺(que)失(shi)，流(liu)(liu)通(tong)渠(qu)道(dao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)規范(fan)，追(zhui)溯體(ti)(ti)系的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)健全(quan)(quan)(quan)(quan)，造成(cheng)(cheng)(cheng)(cheng)(cheng)假冒偽劣(lie)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)會輕(qing)易(yi)(yi)流(liu)(liu)入(ru)市(shi)(shi)場(chang)。因此，能(neng)否(fou)購(gou)(gou)買(mai)到(dao)(dao)安(an)(an)全(quan)(quan)(quan)(quan)可(ke)(ke)(ke)靠(kao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)副(fu)(fu)(fu)(fu)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)是(shi)(shi)(shi)(shi)(shi)(shi)消(xiao)費(fei)者(zhe)(zhe)(zhe)最(zui)大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)痛(tong)(tong)(tong)點(dian)(dian)。（三）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)全(quan)(quan)(quan)(quan)覆(fu)蓋承擔(dan)(dan)企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)最(zui)大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)痛(tong)(tong)(tong)點(dian)(dian)是(shi)(shi)(shi)(shi)(shi)(shi)如(ru)何(he)找到(dao)(dao)盈(ying)利(li)(li)點(dian)(dian)。對(dui)(dui)于(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)承擔(dan)(dan)企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)來(lai)(lai)(lai)說，在(zai)(zai)(zai)完成(cheng)(cheng)(cheng)(cheng)(cheng)全(quan)(quan)(quan)(quan)覆(fu)蓋各(ge)項(xiang)任務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)后，如(ru)何(he)借(jie)助(zhu)(zhu)政(zheng)(zheng)(zheng)策(ce)帶(dai)來(lai)(lai)(lai)紅利(li)(li)和(he)市(shi)(shi)場(chang)壁壘實(shi)現(xian)(xian)企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)可(ke)(ke)(ke)持續盈(ying)利(li)(li)，是(shi)(shi)(shi)(shi)(shi)(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)成(cheng)(cheng)(cheng)(cheng)(cheng)功的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)鍵問(wen)(wen)(wen)題(ti)(ti)(ti)。河(he)(he)北(bei)(bei)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)全(quan)(quan)(quan)(quan)覆(fu)蓋采(cai)(cai)(cai)用(yong)(yong)“省(sheng)(sheng)級(ji)(ji)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)公共(gong)服(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)中(zhong)(zhong)心+縣(xian)(xian)(xian)(xian)域(yu)承擔(dan)(dan)企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)+縣(xian)(xian)(xian)(xian)級(ji)(ji)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)公共(gong)服(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)中(zhong)(zhong)心+倉儲(chu)配送(song)(song)(song)公共(gong)服(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)中(zhong)(zhong)心+村(cun)(cun)(cun)(cun)(cun)級(ji)(ji)服(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)站(zhan)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)模式(shi)。這(zhe)(zhe)種(zhong)(zhong)(zhong)(zhong)(zhong)模式(shi)能(neng)否(fou)成(cheng)(cheng)(cheng)(cheng)(cheng)功的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)鍵來(lai)(lai)(lai)自(zi)(zi)兩個(ge)(ge)方(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)(mian)，一(yi)(yi)方(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)(mian)借(jie)助(zhu)(zhu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)能(neng)否(fou)解(jie)決(jue)(jue)“工(gong)(gong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)下(xia)(xia)鄉”和(he)“農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)進(jin)城(cheng)”成(cheng)(cheng)(cheng)(cheng)(cheng)功的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)前置(zhi)條件。比(bi)(bi)(bi)如(ru)，針(zhen)對(dui)(dui)“工(gong)(gong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)下(xia)(xia)鄉”，其前置(zhi)條件包(bao)括物(wu)(wu)(wu)美價廉(lian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)（采(cai)(cai)(cai)購(gou)(gou)成(cheng)(cheng)(cheng)(cheng)(cheng)本(ben)較低）、商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)周(zhou)轉(zhuan)(zhuan)速度(du)快(kuai)（倉儲(chu)成(cheng)(cheng)(cheng)(cheng)(cheng)本(ben)低）、配送(song)(song)(song)效(xiao)率(lv)高(gao)(gao)(gao)（縣(xian)(xian)(xian)(xian)域(yu)到(dao)(dao)鄉村(cun)(cun)(cun)(cun)(cun)配送(song)(song)(song)時間(jian)短和(he)成(cheng)(cheng)(cheng)(cheng)(cheng)本(ben)低）、足夠的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)(shi)場(chang)需求(qiu)(qiu)量(liang)（農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)(min)(min)(min)(min)(min)(min)網(wang)(wang)(wang)絡購(gou)(gou)物(wu)(wu)(wu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)積極性(xing)(xing)）等(deng)(deng)(deng)(deng)(deng)。從(cong)(cong)(cong)目(mu)(mu)前實(shi)際情(qing)況分(fen)(fen)析，各(ge)縣(xian)(xian)(xian)(xian)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)全(quan)(quan)(quan)(quan)覆(fu)蓋承辦(ban)單(dan)位(wei)(wei)(wei)各(ge)自(zi)(zi)為(wei)戰，在(zai)(zai)(zai)工(gong)(gong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)采(cai)(cai)(cai)購(gou)(gou)方(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)(mian)存有(you)(you)談判(pan)議價能(neng)力(li)弱、貨源(yuan)(yuan)渠(qu)道(dao)少(shao)(shao)、采(cai)(cai)(cai)買(mai)能(neng)力(li)弱等(deng)(deng)(deng)(deng)(deng)問(wen)(wen)(wen)題(ti)(ti)(ti)；在(zai)(zai)(zai)配送(song)(song)(song)方(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)(mian)有(you)(you)鄉村(cun)(cun)(cun)(cun)(cun)分(fen)(fen)散、距離(li)遠，配送(song)(song)(song)規模小，返程(cheng)(cheng)空駛等(deng)(deng)(deng)(deng)(deng)現(xian)(xian)象存在(zai)(zai)(zai)；在(zai)(zai)(zai)倉儲(chu)方(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)(mian)存有(you)(you)交易(yi)(yi)規模小、倉儲(chu)周(zhou)轉(zhuan)(zhuan)慢等(deng)(deng)(deng)(deng)(deng)問(wen)(wen)(wen)題(ti)(ti)(ti)；在(zai)(zai)(zai)運營方(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)(mian)存有(you)(you)平臺推(tui)廣(guang)(guang)、營銷(xiao)(xiao)(xiao)策(ce)劃(hua)(hua)、售(shou)后服(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)、信(xin)息(xi)(xi)(xi)采(cai)(cai)(cai)集、人(ren)力(li)資(zi)(zi)源(yuan)(yuan)、交易(yi)(yi)成(cheng)(cheng)(cheng)(cheng)(cheng)本(ben)、新品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)研發等(deng)(deng)(deng)(deng)(deng)方(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)(mian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)制(zhi)(zhi)約(yue)，導(dao)(dao)(dao)致(zhi)(zhi)(zhi)“工(gong)(gong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)下(xia)(xia)鄉”電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)運營成(cheng)(cheng)(cheng)(cheng)(cheng)本(ben)居高(gao)(gao)(gao)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)下(xia)(xia)。針(zhen)對(dui)(dui)“農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)進(jin)城(cheng)”，其前置(zhi)條件要(yao)有(you)(you)標(biao)準、有(you)(you)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)特產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)。從(cong)(cong)(cong)河(he)(he)北(bei)(bei)省(sheng)(sheng)挖(wa)掘研發出(chu)(chu)來(lai)(lai)(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)特產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)”來(lai)(lai)(lai)看，絕大(da)(da)多(duo)數缺(que)乏行(xing)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)標(biao)準，在(zai)(zai)(zai)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)定(ding)位(wei)(wei)(wei)、品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)策(ce)劃(hua)(hua)、包(bao)裝(zhuang)設(she)(she)計、促銷(xiao)(xiao)(xiao)方(fang)(fang)(fang)(fang)案以(yi)(yi)及(ji)售(shou)后服(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)等(deng)(deng)(deng)(deng)(deng)方(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)(mian)還有(you)(you)很大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)提(ti)升空間(jian)。另(ling)一(yi)(yi)方(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)(mian)，要(yao)有(you)(you)長期(qi)(qi)穩(wen)定(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)盈(ying)利(li)(li)項(xiang)目(mu)(mu)。從(cong)(cong)(cong)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)全(quan)(quan)(quan)(quan)覆(fu)蓋頂層設(she)(she)計的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)預期(qi)(qi)來(lai)(lai)(lai)分(fen)(fen)析，承辦(ban)單(dan)位(wei)(wei)(wei)獲利(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)項(xiang)目(mu)(mu)包(bao)括：交易(yi)(yi)差價（工(gong)(gong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)下(xia)(xia)鄉、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)進(jin)城(cheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)交易(yi)(yi)）；村(cun)(cun)(cun)(cun)(cun)服(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)站(zhan)分(fen)(fen)傭（各(ge)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)平臺分(fen)(fen)銷(xiao)(xiao)(xiao)等(deng)(deng)(deng)(deng)(deng)提(ti)成(cheng)(cheng)(cheng)(cheng)(cheng)）；農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)孵化(hua)(hua)(hua)（研發、包(bao)裝(zhuang)設(she)(she)計、品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)策(ce)劃(hua)(hua)、溯源(yuan)(yuan)、產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)背書(shu)、品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)種(zhong)(zhong)(zhong)(zhong)(zhong)改良、產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)檢驗(yan)等(deng)(deng)(deng)(deng)(deng)）；網(wang)(wang)(wang)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)孵化(hua)(hua)(hua)（開店(dian)、店(dian)鋪設(she)(she)計、客服(fu)、代運營）；公共(gong)服(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)（培訓、資(zi)(zi)源(yuan)(yuan)對(dui)(dui)接(jie)(jie)、各(ge)類(lei)活動(dong)）；政(zheng)(zheng)(zheng)府(fu)(fu)(fu)補貼等(deng)(deng)(deng)(deng)(deng)。除了(le)(le)(le)政(zheng)(zheng)(zheng)府(fu)(fu)(fu)補貼之(zhi)外，多(duo)數停(ting)留(liu)在(zai)(zai)(zai)預設(she)(she)之(zhi)中(zhong)(zhong)，受人(ren)才(cai)等(deng)(deng)(deng)(deng)(deng)各(ge)方(fang)(fang)(fang)(fang)面(mian)(mian)(mian)(mian)(mian)資(zi)(zi)源(yuan)(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)約(yue)束(shu)，短期(qi)(qi)內(nei)難(nan)(nan)(nan)以(yi)(yi)形(xing)成(cheng)(cheng)(cheng)(cheng)(cheng)可(ke)(ke)(ke)持續的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)盈(ying)利(li)(li)項(xiang)目(mu)(mu)。承擔(dan)(dan)企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)承載了(le)(le)(le)許多(duo)非核(he)心業(ye)(ye)(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)功能(neng)，比(bi)(bi)(bi)如(ru)工(gong)(gong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)下(xia)(xia)鄉的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)采(cai)(cai)(cai)購(gou)(gou)、搭建(jian)并運營電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)平臺等(deng)(deng)(deng)(deng)(deng)，如(ru)何(he)找到(dao)(dao)盈(ying)利(li)(li)點(dian)(dian)是(shi)(shi)(shi)(shi)(shi)(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)(wu)全(quan)(quan)(quan)(quan)覆(fu)蓋承擔(dan)(dan)企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)最(zui)大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)痛(tong)(tong)(tong)點(dian)(dian)。

河(he)北省農村(cun)電(dian)子(zi)商務發展痛點的破解路徑

（一(yi)(yi)）搭(da)(da)建(jian)(jian)(jian)“三(san)(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)”基(ji)(ji)(ji)礎(chu)數(shu)據(ju)(ju)庫(ku)(ku)(ku)可(ke)以(yi)(yi)有(you)(you)效(xiao)(xiao)(xiao)破解(jie)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)信(xin)息(xi)不對(dui)(dui)(dui)(dui)稱痛點(dian)。破解(jie)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)信(xin)息(xi)不對(dui)(dui)(dui)(dui)稱的(de)(de)(de)(de)(de)(de)(de)路(lu)徑(jing)，首先，要(yao)教(jiao)育農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)學(xue)會(hui)(hui)基(ji)(ji)(ji)礎(chu)的(de)(de)(de)(de)(de)(de)(de)數(shu)據(ju)(ju)采(cai)(cai)集(ji)(ji)(ji)和(he)(he)(he)(he)處理(li)(li)技術(shu)，能(neng)(neng)夠(gou)利(li)(li)(li)用(yong)(yong)這些技術(shu)查找、檢(jian)索市場行(xing)(xing)(xing)(xing)情、種養(yang)殖技術(shu)等，提高(gao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)自身信(xin)息(xi)技術(shu)素質。其次，構建(jian)(jian)(jian)信(xin)息(xi)采(cai)(cai)集(ji)(ji)(ji)、處理(li)(li)和(he)(he)(he)(he)應用(yong)(yong)機制(zhi)(zhi)(zhi)，通(tong)(tong)(tong)(tong)(tong)(tong)過(guo)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)期(qi)收集(ji)(ji)(ji)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)種養(yang)殖相關信(xin)息(xi)，搭(da)(da)建(jian)(jian)(jian)“三(san)(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)”基(ji)(ji)(ji)礎(chu)數(shu)據(ju)(ju)庫(ku)(ku)(ku)。河(he)(he)北(bei)(bei)省(sheng)(sheng)(sheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)全(quan)(quan)(quan)覆(fu)蓋貢獻(xian)之一(yi)(yi)就是(shi)(shi)(shi)打通(tong)(tong)(tong)(tong)(tong)(tong)了省(sheng)(sheng)(sheng)、縣(xian)(xian)、村(cun)(cun)(cun)信(xin)息(xi)傳輸(shu)(shu)通(tong)(tong)(tong)(tong)(tong)(tong)道(dao)(dao)。第(di)一(yi)(yi)，借(jie)全(quan)(quan)(quan)省(sheng)(sheng)(sheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)村(cun)(cun)(cun)級服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)站全(quan)(quan)(quan)布局優(you)勢，建(jian)(jian)(jian)立持續、穩定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)的(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)種植(zhi)和(he)(he)(he)(he)養(yang)殖信(xin)息(xi)采(cai)(cai)集(ji)(ji)(ji)機制(zhi)(zhi)(zhi)，定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)期(qi)收集(ji)(ji)(ji)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)供給(gei)信(xin)息(xi)和(he)(he)(he)(he)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)需求(qiu)信(xin)息(xi)，及時(shi)(shi)上(shang)報(bao)縣(xian)(xian)域(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)公(gong)(gong)共(gong)服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)中(zhong)(zhong)心(xin)。第(di)二(er)，借(jie)縣(xian)(xian)域(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)公(gong)(gong)共(gong)服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)中(zhong)(zhong)心(xin)匯(hui)(hui)集(ji)(ji)(ji)各(ge)(ge)(ge)村(cun)(cun)(cun)級服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)站采(cai)(cai)集(ji)(ji)(ji)到的(de)(de)(de)(de)(de)(de)(de)“三(san)(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)”信(xin)息(xi)，通(tong)(tong)(tong)(tong)(tong)(tong)過(guo)篩(shai)(shai)選(xuan)處理(li)(li)和(he)(he)(he)(he)匯(hui)(hui)總，構建(jian)(jian)(jian)縣(xian)(xian)級“三(san)(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)”信(xin)息(xi)庫(ku)(ku)(ku)，并(bing)及時(shi)(shi)上(shang)報(bao)省(sheng)(sheng)(sheng)級農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)公(gong)(gong)共(gong)服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)中(zhong)(zhong)心(xin)。第(di)三(san)(san)(san)(san)，借(jie)省(sheng)(sheng)(sheng)級農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)公(gong)(gong)共(gong)服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)中(zhong)(zhong)心(xin)的(de)(de)(de)(de)(de)(de)(de)優(you)勢，搭(da)(da)建(jian)(jian)(jian)全(quan)(quan)(quan)省(sheng)(sheng)(sheng)“三(san)(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)”基(ji)(ji)(ji)礎(chu)數(shu)據(ju)(ju)庫(ku)(ku)(ku)，經過(guo)匯(hui)(hui)總、篩(shai)(shai)選(xuan)、處理(li)(li)和(he)(he)(he)(he)分(fen)(fen)析，形成(cheng)河(he)(he)北(bei)(bei)省(sheng)(sheng)(sheng)“三(san)(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)”基(ji)(ji)(ji)礎(chu)的(de)(de)(de)(de)(de)(de)(de)供求(qiu)信(xin)息(xi)，通(tong)(tong)(tong)(tong)(tong)(tong)過(guo)對(dui)(dui)(dui)(dui)接社會(hui)(hui)資(zi)(zi)源(yuan)，有(you)(you)效(xiao)(xiao)(xiao)實(shi)現農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)(xiao)信(xin)息(xi)不對(dui)(dui)(dui)(dui)稱。圖(tu)2為(wei)(wei)河(he)(he)北(bei)(bei)省(sheng)(sheng)(sheng)“三(san)(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)”基(ji)(ji)(ji)礎(chu)數(shu)據(ju)(ju)庫(ku)(ku)(ku)構建(jian)(jian)(jian)邏輯圖(tu)。（二(er)）“行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)協(xie)(xie)(xie)(xie)(xie)會(hui)(hui)背書+雙(shuang)認(ren)(ren)(ren)(ren)(ren)(ren)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)”可(ke)以(yi)(yi)有(you)(you)效(xiao)(xiao)(xiao)破解(jie)消費者對(dui)(dui)(dui)(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)安全(quan)(quan)(quan)痛點(dian)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)標(biao)(biao)準化(hua)(hua)是(shi)(shi)(shi)破解(jie)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)安全(quan)(quan)(quan)問題的(de)(de)(de)(de)(de)(de)(de)基(ji)(ji)(ji)礎(chu)，但(dan)是(shi)(shi)(shi)由于農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)標(biao)(biao)準化(hua)(hua)是(shi)(shi)(shi)非(fei)常復雜的(de)(de)(de)(de)(de)(de)(de)大(da)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)工程，難(nan)以(yi)(yi)短期(qi)內完成(cheng)。目(mu)前，比(bi)較行(xing)(xing)(xing)(xing)之有(you)(you)效(xiao)(xiao)(xiao)的(de)(de)(de)(de)(de)(de)(de)解(jie)決方法就是(shi)(shi)(shi)“行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)協(xie)(xie)(xie)(xie)(xie)會(hui)(hui)背書+雙(shuang)認(ren)(ren)(ren)(ren)(ren)(ren)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)”模(mo)式(shi)，即以(yi)(yi)政(zheng)(zheng)(zheng)府委(wei)托(tuo)有(you)(you)資(zi)(zi)質的(de)(de)(de)(de)(de)(de)(de)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)協(xie)(xie)(xie)(xie)(xie)會(hui)(hui)開(kai)(kai)(kai)展農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)特(te)(te)(te)(te)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)和(he)(he)(he)(he)流通(tong)(tong)(tong)(tong)(tong)(tong)渠道(dao)(dao)雙(shuang)認(ren)(ren)(ren)(ren)(ren)(ren)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)，以(yi)(yi)此為(wei)(wei)基(ji)(ji)(ji)礎(chu)開(kai)(kai)(kai)展農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)，可(ke)以(yi)(yi)有(you)(you)效(xiao)(xiao)(xiao)破解(jie)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)副(fu)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)安全(quan)(quan)(quan)痛點(dian)。圖(tu)3為(wei)(wei)基(ji)(ji)(ji)于“行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)協(xie)(xie)(xie)(xie)(xie)會(hui)(hui)背書+雙(shuang)認(ren)(ren)(ren)(ren)(ren)(ren)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)”的(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)邏輯圖(tu)。第(di)一(yi)(yi)，按照2015年7月，中(zhong)(zhong)共(gong)中(zhong)(zhong)央辦公(gong)(gong)廳、國務(wu)(wu)(wu)(wu)(wu)(wu)(wu)院辦公(gong)(gong)廳印發(fa)(fa)(fa)的(de)(de)(de)(de)(de)(de)(de)《行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)協(xie)(xie)(xie)(xie)(xie)會(hui)(hui)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)會(hui)(hui)與行(xing)(xing)(xing)(xing)政(zheng)(zheng)(zheng)機關脫鉤(gou)總體(ti)方案》的(de)(de)(de)(de)(de)(de)(de)要(yao)求(qiu)，政(zheng)(zheng)(zheng)府認(ren)(ren)(ren)(ren)(ren)(ren)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)有(you)(you)資(zi)(zi)質的(de)(de)(de)(de)(de)(de)(de)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)協(xie)(xie)(xie)(xie)(xie)會(hui)(hui)（如電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)協(xie)(xie)(xie)(xie)(xie)會(hui)(hui)），并(bing)委(wei)托(tuo)制(zhi)(zhi)(zhi)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)并(bing)實(shi)施農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)特(te)(te)(te)(te)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)和(he)(he)(he)(he)網(wang)(wang)(wang)絡流通(tong)(tong)(tong)(tong)(tong)(tong)渠道(dao)(dao)認(ren)(ren)(ren)(ren)(ren)(ren)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)工作(zuo)。第(di)二(er)，認(ren)(ren)(ren)(ren)(ren)(ren)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)特(te)(te)(te)(te)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)。行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)協(xie)(xie)(xie)(xie)(xie)會(hui)(hui)通(tong)(tong)(tong)(tong)(tong)(tong)過(guo)制(zhi)(zhi)(zhi)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)特(te)(te)(te)(te)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)認(ren)(ren)(ren)(ren)(ren)(ren)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)標(biao)(biao)準和(he)(he)(he)(he)機制(zhi)(zhi)(zhi)，承(cheng)(cheng)(cheng)接農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)特(te)(te)(te)(te)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)培育和(he)(he)(he)(he)品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)認(ren)(ren)(ren)(ren)(ren)(ren)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)工作(zuo)，定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)期(qi)組織(zhi)各(ge)(ge)(ge)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)專家(jia)開(kai)(kai)(kai)展對(dui)(dui)(dui)(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)特(te)(te)(te)(te)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)進(jin)(jin)行(xing)(xing)(xing)(xing)分(fen)(fen)類指導(dao)和(he)(he)(he)(he)評定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)工作(zuo)，要(yao)優(you)先考慮被國家(jia)和(he)(he)(he)(he)省(sheng)(sheng)(sheng)級認(ren)(ren)(ren)(ren)(ren)(ren)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)為(wei)(wei)地(di)(di)理(li)(li)性(xing)標(biao)(biao)志產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)和(he)(he)(he)(he)“一(yi)(yi)村(cun)(cun)(cun)一(yi)(yi)品(pin)(pin)(pin)(pin)(pin)”農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)，形成(cheng)系(xi)(xi)(xi)列(lie)品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)，通(tong)(tong)(tong)(tong)(tong)(tong)過(guo)政(zheng)(zheng)(zheng)府對(dui)(dui)(dui)(dui)外(wai)，由行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)協(xie)(xie)(xie)(xie)(xie)會(hui)(hui)背書和(he)(he)(he)(he)技術(shu)指導(dao)，并(bing)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)期(qi)開(kai)(kai)(kai)展復檢(jian)工作(zuo)。第(di)三(san)(san)(san)(san)，認(ren)(ren)(ren)(ren)(ren)(ren)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)網(wang)(wang)(wang)絡流通(tong)(tong)(tong)(tong)(tong)(tong)渠道(dao)(dao)。隨著電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)平(ping)臺出(chu)(chu)現，出(chu)(chu)現了數(shu)據(ju)(ju)眾多的(de)(de)(de)(de)(de)(de)(de)網(wang)(wang)(wang)絡渠道(dao)(dao)，服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)的(de)(de)(de)(de)(de)(de)(de)優(you)劣性(xing)也(ye)是(shi)(shi)(shi)復雜難(nan)辨，所以(yi)(yi)必(bi)須通(tong)(tong)(tong)(tong)(tong)(tong)過(guo)制(zhi)(zhi)(zhi)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)嚴格(ge)的(de)(de)(de)(de)(de)(de)(de)網(wang)(wang)(wang)絡流通(tong)(tong)(tong)(tong)(tong)(tong)渠道(dao)(dao)認(ren)(ren)(ren)(ren)(ren)(ren)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)標(biao)(biao)準，選(xuan)擇(ze)合(he)(he)適的(de)(de)(de)(de)(de)(de)(de)流通(tong)(tong)(tong)(tong)(tong)(tong)渠道(dao)(dao)承(cheng)(cheng)(cheng)接被認(ren)(ren)(ren)(ren)(ren)(ren)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)的(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)特(te)(te)(te)(te)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)開(kai)(kai)(kai)展宣傳和(he)(he)(he)(he)銷(xiao)(xiao)售工作(zuo)。第(di)四，各(ge)(ge)(ge)縣(xian)(xian)域(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)中(zhong)(zhong)心(xin)或龍(long)頭(tou)企(qi)(qi)業(ye)(ye)(ye)(ye)對(dui)(dui)(dui)(dui)被認(ren)(ren)(ren)(ren)(ren)(ren)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)的(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)特(te)(te)(te)(te)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)進(jin)(jin)行(xing)(xing)(xing)(xing)生產(chan)(chan)(chan)(chan)(chan)(chan)(chan)、集(ji)(ji)(ji)貨、研(yan)(yan)發(fa)(fa)(fa)、流通(tong)(tong)(tong)(tong)(tong)(tong)加(jia)工、包裝、物流和(he)(he)(he)(he)倉(cang)(cang)儲(chu)工作(zuo)，輸(shu)(shu)出(chu)(chu)品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)。第(di)五，搭(da)(da)建(jian)(jian)(jian)全(quan)(quan)(quan)省(sheng)(sheng)(sheng)連鎖分(fen)(fen)倉(cang)(cang)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)。在全(quan)(quan)(quan)省(sheng)(sheng)(sheng)各(ge)(ge)(ge)地(di)(di)級中(zhong)(zhong)心(xin)城市和(he)(he)(he)(he)縣(xian)(xian)域(yu)城市內，選(xuan)擇(ze)標(biao)(biao)準化(hua)(hua)倉(cang)(cang)庫(ku)(ku)(ku)或冷鏈倉(cang)(cang)庫(ku)(ku)(ku)用(yong)(yong)于存儲(chu)異(yi)地(di)(di)品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)的(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)特(te)(te)(te)(te)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)，通(tong)(tong)(tong)(tong)(tong)(tong)過(guo)管理(li)(li)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)開(kai)(kai)(kai)發(fa)(fa)(fa)和(he)(he)(he)(he)建(jian)(jian)(jian)設(she)，實(shi)現全(quan)(quan)(quan)省(sheng)(sheng)(sheng)倉(cang)(cang)儲(chu)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)連鎖化(hua)(hua)。第(di)六(liu)，集(ji)(ji)(ji)成(cheng)基(ji)(ji)(ji)于LBS的(de)(de)(de)(de)(de)(de)(de)訂(ding)(ding)單處理(li)(li)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)。通(tong)(tong)(tong)(tong)(tong)(tong)過(guo)開(kai)(kai)(kai)發(fa)(fa)(fa)中(zhong)(zhong)間件，統(tong)(tong)(tong)(tong)一(yi)(yi)各(ge)(ge)(ge)網(wang)(wang)(wang)絡流通(tong)(tong)(tong)(tong)(tong)(tong)渠道(dao)(dao)機構訂(ding)(ding)單交易系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)，集(ji)(ji)(ji)成(cheng)為(wei)(wei)基(ji)(ji)(ji)于LBS的(de)(de)(de)(de)(de)(de)(de)訂(ding)(ding)單處理(li)(li)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)，對(dui)(dui)(dui)(dui)訂(ding)(ding)單進(jin)(jin)行(xing)(xing)(xing)(xing)統(tong)(tong)(tong)(tong)一(yi)(yi)處理(li)(li)，實(shi)現實(shi)時(shi)(shi)信(xin)息(xi)共(gong)享。在“行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)協(xie)(xie)(xie)(xie)(xie)會(hui)(hui)背書+雙(shuang)認(ren)(ren)(ren)(ren)(ren)(ren)定(ding)(ding)(ding)(ding)(ding)(ding)(ding)(ding)”模(mo)式(shi)下(xia)，可(ke)以(yi)(yi)有(you)(you)效(xiao)(xiao)(xiao)保證(zheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)特(te)(te)(te)(te)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)來(lai)源(yuan)渠道(dao)(dao)的(de)(de)(de)(de)(de)(de)(de)唯一(yi)(yi)性(xing)和(he)(he)(he)(he)可(ke)追溯性(xing)。（三(san)(san)(san)(san)）整合(he)(he)資(zi)(zi)源(yuan)培養(yang)比(bi)較優(you)勢可(ke)以(yi)(yi)有(you)(you)效(xiao)(xiao)(xiao)破解(jie)企(qi)(qi)業(ye)(ye)(ye)(ye)盈利(li)(li)(li)的(de)(de)(de)(de)(de)(de)(de)痛點(dian)。河(he)(he)北(bei)(bei)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)全(quan)(quan)(quan)覆(fu)蓋把每個縣(xian)(xian)域(yu)承(cheng)(cheng)(cheng)擔(dan)(dan)企(qi)(qi)業(ye)(ye)(ye)(ye)打造成(cheng)了“全(quan)(quan)(quan)能(neng)(neng)運(yun)(yun)動員”，集(ji)(ji)(ji)采(cai)(cai)購、倉(cang)(cang)儲(chu)、配送(song)、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)研(yan)(yan)發(fa)(fa)(fa)、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)平(ping)臺搭(da)(da)建(jian)(jian)(jian)和(he)(he)(he)(he)運(yun)(yun)營、村(cun)(cun)(cun)級服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)站開(kai)(kai)(kai)發(fa)(fa)(fa)與維護、數(shu)據(ju)(ju)采(cai)(cai)集(ji)(ji)(ji)和(he)(he)(he)(he)上(shang)報(bao)等各(ge)(ge)(ge)項功(gong)能(neng)(neng)于一(yi)(yi)體(ti)。有(you)(you)些功(gong)能(neng)(neng)對(dui)(dui)(dui)(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)全(quan)(quan)(quan)覆(fu)蓋承(cheng)(cheng)(cheng)擔(dan)(dan)企(qi)(qi)業(ye)(ye)(ye)(ye)來(lai)講是(shi)(shi)(shi)不經濟的(de)(de)(de)(de)(de)(de)(de)，比(bi)如采(cai)(cai)購、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)搭(da)(da)建(jian)(jian)(jian)和(he)(he)(he)(he)運(yun)(yun)營等功(gong)能(neng)(neng)，集(ji)(ji)(ji)一(yi)(yi)縣(xian)(xian)之力采(cai)(cai)購是(shi)(shi)(shi)難(nan)以(yi)(yi)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)生盈利(li)(li)(li)點(dian)，屬于非(fei)核(he)心(xin)業(ye)(ye)(ye)(ye)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)功(gong)能(neng)(neng)，可(ke)以(yi)(yi)通(tong)(tong)(tong)(tong)(tong)(tong)過(guo)外(wai)包或跨界（或跨縣(xian)(xian)域(yu)）合(he)(he)作(zuo)，更有(you)(you)效(xiao)(xiao)(xiao)地(di)(di)解(jie)決成(cheng)本居(ju)高(gao)不下(xia)的(de)(de)(de)(de)(de)(de)(de)問題；可(ke)以(yi)(yi)通(tong)(tong)(tong)(tong)(tong)(tong)過(guo)培養(yang)比(bi)較優(you)勢，集(ji)(ji)(ji)中(zhong)(zhong)優(you)勢資(zi)(zi)源(yuan)增(zeng)加(jia)盈利(li)(li)(li)能(neng)(neng)力。所以(yi)(yi)，從全(quan)(quan)(quan)省(sheng)(sheng)(sheng)角度來(lai)看，舉全(quan)(quan)(quan)省(sheng)(sheng)(sheng)之力構建(jian)(jian)(jian)“河(he)(he)北(bei)(bei)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)(wu)(wu)聯合(he)(he)采(cai)(cai)購平(ping)臺”或委(wei)托(tuo)省(sheng)(sheng)(sheng)內大(da)型(xing)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)貿企(qi)(qi)業(ye)(ye)(ye)(ye)，幫助各(ge)(ge)(ge)縣(xian)(xian)域(yu)承(cheng)(cheng)(cheng)擔(dan)(dan)企(qi)(qi)業(ye)(ye)(ye)(ye)降低(di)“工業(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)下(xia)鄉”采(cai)(cai)購成(cheng)本；承(cheng)(cheng)(cheng)擔(dan)(dan)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)企(qi)(qi)業(ye)(ye)(ye)(ye)要(yao)摒棄“大(da)而(er)(er)全(quan)(quan)(quan)，小而(er)(er)全(quan)(quan)(quan)”的(de)(de)(de)(de)(de)(de)(de)運(yun)(yun)營思想，與郵政(zheng)(zheng)(zheng)、蘇寧以(yi)(yi)及省(sheng)(sheng)(sheng)內大(da)型(xing)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)貿流通(tong)(tong)(tong)(tong)(tong)(tong)等企(qi)(qi)業(ye)(ye)(ye)(ye)戰略合(he)(he)作(zuo)，利(li)(li)(li)用(yong)(yong)優(you)勢企(qi)(qi)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)倉(cang)(cang)儲(chu)、配送(song)、貨源(yuan)，降低(di)采(cai)(cai)購和(he)(he)(he)(he)流通(tong)(tong)(tong)(tong)(tong)(tong)成(cheng)本，減少重復建(jian)(jian)(jian)設(she)；大(da)力開(kai)(kai)(kai)發(fa)(fa)(fa)特(te)(te)(te)(te)色農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)，培育網(wang)(wang)(wang)絡品(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)，整合(he)(he)社會(hui)(hui)資(zi)(zi)源(yuan)；政(zheng)(zheng)(zheng)策重點(dian)扶持農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)倉(cang)(cang)儲(chu)和(he)(he)(he)(he)配送(song)環節，做到“扶上(shang)馬，再送(song)一(yi)(yi)程”。

作者:高文海 魏子秋 單位:河(he)北科技大學經濟管理(li)學院

為深入開展農(nong)產(chan)(chan)品(pin)現代流通綜合(he)(he)試點工作,加快(kuai)構建(jian)農(nong)產(chan)(chan)品(pin)現代流通體(ti)系,推(tui)(tui)進連鎖超(chao)市與農(nong)民(min)專業(ye)合(he)(he)作社、農(nong)業(ye)產(chan)(chan)業(ye)化(hua)龍頭(tou)企業(ye)對接,構建(jian)市場經(jing)濟(ji)條件下的(de)產(chan)(chan)銷(xiao)一體(ti)化(hua)鏈條,實(shi)現商家、農(nong)民(min)、消費者三方共贏,根據(ju)國務院(yuan)辦(ban)公廳《關于(yu)統籌推(tui)(tui)進新一輪“菜(cai)藍子”工程(cheng)建(jian)設的(de)意(yi)見》精神(shen),結合(he)(he)我市實(shi)際,現就推(tui)(tui)進農(nong)產(chan)(chan)品(pin)“農(nong)超(chao)對接”工作提(ti)出如(ru)下意(yi)見。

一、總體思路

深入貫徹(che)落實(shi)科學發展(zhan)觀(guan),統籌推進農(nong)產(chan)品(pin)現代流(liu)通體系建設(she),通過(guo)擴大(da)“農(nong)超(chao)(chao)對接”規模、完善基地冷鏈(lian)設(she)施、發展(zhan)訂單農(nong)業生(sheng)產(chan),建立長(chang)(chang)效(xiao)的農(nong)商利(li)益(yi)聯(lian)結機(ji)制,構建以(yi)連(lian)鎖超(chao)(chao)市為龍頭、農(nong)民專業合作社和(he)農(nong)業產(chan)業化龍頭企業為基礎,覆蓋農(nong)產(chan)品(pin)生(sheng)產(chan)、加(jia)工(gong)、運輸、銷(xiao)售全過(guo)程的新型農(nong)產(chan)品(pin)流(liu)通網絡,更(geng)好地滿(man)足人(ren)民群眾日益(yi)增長(chang)(chang)的消費需求。力爭“十二五(wu)”期間縣(xian)級以(yi)上(shang)城(cheng)市生(sheng)鮮農(nong)產(chan)品(pin)超(chao)(chao)市銷(xiao)售比(bi)重超(chao)(chao)過(guo)30%,連(lian)鎖超(chao)(chao)市“農(nong)超(chao)(chao)對接”農(nong)產(chan)品(pin)經營比(bi)重超(chao)(chao)過(guo)70%。

二、基本原則

(一)堅(jian)持(chi)按市場規(gui)律辦(ban)事,引導連鎖超市和農民(min)專業(ye)合作社(she)、農業(ye)產(chan)業(ye)化龍頭企(qi)業(ye)自(zi)由結(jie)合,充分發(fa)揮超市和合作社(she)、龍頭企(qi)業(ye)的(de)積極性、主動性。

(二(er))堅持探索多種(zhong)形(xing)式的對接模式,最大程(cheng)度減(jian)少中(zhong)間(jian)環節,降低(di)流(liu)通成本,實現超(chao)市、農(nong)民、消費者三方共贏。