導語(yu)：農(nong)產(chan)品市場化在農(nong)業經濟發(fa)展的作用(yong)一文來源于網友上傳，不(bu)代表本站觀點，若需要(yao)原(yuan)創文章可(ke)咨詢客服老(lao)師，歡迎參考。

摘要：近年來，在國民經濟發展中，農業經濟的地位顯著提高，農業市場的發展趨向多元化、現代化。農業經濟的發展促進了社會進步，不斷助推著各行業的發展，在實際發展過程中，必須始終遵循市場發展規律，推進農產品市場化發展。基于此，本文探析了農產品市場化對農業經濟發展的作用，重(zhong)點從四(si)個方面提出了(le)農(nong)(nong)產品市場化下農(nong)(nong)業經(jing)濟(ji)(ji)的發展(zhan)路徑：合理(li)優化農(nong)(nong)業產業資源配置(zhi)、推進(jin)(jin)農(nong)(nong)業經(jing)濟(ji)(ji)品牌化經(jing)營(ying)(ying)、發展(zhan)農(nong)(nong)村(cun)電商(shang)經(jing)濟(ji)(ji)、積(ji)極發展(zhan)農(nong)(nong)產品直播帶貨(huo)的營(ying)(ying)銷模(mo)式，以促(cu)進(jin)(jin)農(nong)(nong)村(cun)電商(shang)發展(zhan)，最(zui)終推動農(nong)(nong)業經(jing)濟(ji)(ji)的發展(zhan)，提高農(nong)(nong)民經(jing)濟(ji)(ji)效益。

關鍵詞：農(nong)產(chan)品(pin)；市場化；農(nong)業經濟；作用；發(fa)展路徑

1農產品市場化的內涵

1.1農產品的(de)價格會(hui)隨著市場價格不斷(duan)發生變化

農產(chan)品(pin)的(de)(de)價格受多種因素(su)的(de)(de)影(ying)響，如宏觀經濟、供(gong)求變動、季節氣候、政府(fu)干預(yu)等，而(er)在傳(chuan)統經濟體制(zhi)下，受政府(fu)方(fang)面政策調(diao)整的(de)(de)影(ying)響較大，對農產(chan)品(pin)的(de)(de)生產(chan)利益非常不(bu)利。隨著(zhu)社會經濟的(de)(de)不(bu)斷(duan)發展，農產(chan)品(pin)價格主要以市場的(de)(de)供(gong)需關系來(lai)決定(ding)，即供(gong)應和需求兩方(fang)處(chu)于對等狀態時制(zhi)定(ding)，農產(chan)品(pin)價格的(de)(de)市場化趨勢越來(lai)越明(ming)顯(xian)。

1.2農產品的(de)供應狀態

如(ru)果農(nong)(nong)產品在市(shi)場的(de)供(gong)(gong)應處于充(chong)足的(de)狀態，價格會相對(dui)穩定，且農(nong)(nong)產品的(de)合作者(zhe)較多，因此農(nong)(nong)產品在市(shi)場中的(de)供(gong)(gong)給初(chu)級狀態，直接(jie)影響到農(nong)(nong)產品的(de)市(shi)場化發展。

1.3農(nong)產品在市(shi)場中處于賣(mai)家(jia)的地位(wei)

在市(shi)(shi)(shi)場(chang)(chang)經(jing)濟發(fa)(fa)展(zhan)過程中(zhong)(zhong)，消費市(shi)(shi)(shi)場(chang)(chang)的(de)(de)范圍在不斷(duan)擴大(da)，買家(jia)(jia)和賣家(jia)(jia)的(de)(de)數量也(ye)在增加，大(da)趨(qu)勢下的(de)(de)農產(chan)(chan)品市(shi)(shi)(shi)場(chang)(chang)也(ye)得到了擴大(da)，競爭力(li)隨(sui)之(zhi)增強。在農產(chan)(chan)品市(shi)(shi)(shi)場(chang)(chang)發(fa)(fa)展(zhan)中(zhong)(zhong)，由買家(jia)(jia)和賣家(jia)(jia)組成(cheng)，市(shi)(shi)(shi)場(chang)(chang)的(de)(de)進(jin)一步擴大(da)對(dui)農村經(jing)濟的(de)(de)發(fa)(fa)展(zhan)起著促進(jin)作用(yong)。在農產(chan)(chan)品融入(ru)市(shi)(shi)(shi)場(chang)(chang)的(de)(de)過程當中(zhong)(zhong)，應充分(fen)考(kao)慮到其(qi)他(ta)的(de)(de)影響因素，農產(chan)(chan)品流入(ru)市(shi)(shi)(shi)場(chang)(chang)體系要根據市(shi)(shi)(shi)場(chang)(chang)準(zhun)則及時對(dui)銷售(shou)過程或管理經(jing)營(ying)方法進(jin)行有效調整。所(suo)以，農業生產(chan)(chan)發(fa)(fa)展(zhan)呈現出了區域性特點(dian)，在市(shi)(shi)(shi)場(chang)(chang)化不斷(duan)發(fa)(fa)展(zhan)的(de)(de)基礎上(shang)，農產(chan)(chan)品受(shou)到的(de)(de)局限性也(ye)會越來越小。

2我國農業經濟發展中農產品市場化發揮的作用

2.1農(nong)產(chan)品市場(chang)化對農(nong)業資源的優化配置起(qi)促進(jin)作用

現(xian)階段，我國農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)經(jing)(jing)濟(ji)在(zai)(zai)穩(wen)步發展(zhan)(zhan)中(zhong)(zhong)(zhong)不(bu)斷完善和優(you)化(hua)(hua)(hua)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)資(zi)(zi)(zi)(zi)源(yuan)豐富多樣，如何對(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)經(jing)(jing)濟(ji)進(jin)行科(ke)(ke)學(xue)、合理(li)地(di)規(gui)劃，要(yao)始(shi)終(zhong)以農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市場(chang)(chang)(chang)發展(zhan)(zhan)的(de)(de)(de)(de)(de)需求為根本(ben)點，不(bu)斷對(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)資(zi)(zi)(zi)(zi)源(yuan)進(jin)行優(you)化(hua)(hua)(hua)配(pei)置(zhi)(zhi)(zhi)，確保農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)資(zi)(zi)(zi)(zi)源(yuan)的(de)(de)(de)(de)(de)有效(xiao)利用(yong)。目前，雖然在(zai)(zai)我國農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)經(jing)(jing)濟(ji)發展(zhan)(zhan)中(zhong)(zhong)(zhong)積極倡導農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)市場(chang)(chang)(chang)化(hua)(hua)(hua)，但農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)自身的(de)(de)(de)(de)(de)一些(xie)特(te)性(xing)，市場(chang)(chang)(chang)化(hua)(hua)(hua)特(te)征不(bu)夠(gou)明顯，具(ju)體體現(xian)在(zai)(zai)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)信(xin)息(xi)方面，如農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)信(xin)息(xi)管(guan)理(li)不(bu)到位導致(zhi)信(xin)息(xi)傳遞延遲等(deng)。因此，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)信(xin)息(xi)傳遞的(de)(de)(de)(de)(de)時效(xiao)性(xing)及流暢性(xing)是農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)市場(chang)(chang)(chang)化(hua)(hua)(hua)的(de)(de)(de)(de)(de)前提，要(yao)求對(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)信(xin)息(xi)開展(zhan)(zhan)相(xiang)應的(de)(de)(de)(de)(de)管(guan)理(li)工作(zuo)，以保障農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)信(xin)息(xi)能夠(gou)及時高效(xiao)地(di)傳播。另外，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)資(zi)(zi)(zi)(zi)源(yuan)的(de)(de)(de)(de)(de)配(pei)置(zhi)(zhi)(zhi)出(chu)現(xian)問題會直接影響(xiang)(xiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)的(de)(de)(de)(de)(de)供(gong)(gong)應，對(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)經(jing)(jing)濟(ji)的(de)(de)(de)(de)(de)發展(zhan)(zhan)也(ye)(ye)會產(chan)(chan)生不(bu)良的(de)(de)(de)(de)(de)影響(xiang)(xiang)。所以，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)的(de)(de)(de)(de)(de)市場(chang)(chang)(chang)化(hua)(hua)(hua)發展(zhan)(zhan)，更(geng)需要(yao)市場(chang)(chang)(chang)的(de)(de)(de)(de)(de)引導，從而科(ke)(ke)學(xue)地(di)配(pei)置(zhi)(zhi)(zhi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)資(zi)(zi)(zi)(zi)源(yuan)。鑒于此，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)相(xiang)關(guan)部(bu)門(men)應該出(chu)臺有效(xiao)的(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)發展(zhan)(zhan)對(dui)策(ce)，將(jiang)成本(ben)管(guan)理(li)融入農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)經(jing)(jing)濟(ji)的(de)(de)(de)(de)(de)發展(zhan)(zhan)中(zhong)(zhong)(zhong)，通過(guo)資(zi)(zi)(zi)(zi)金資(zi)(zi)(zi)(zi)源(yuan)的(de)(de)(de)(de)(de)有效(xiao)利用(yong)和科(ke)(ke)學(xue)配(pei)置(zhi)(zhi)(zhi)，確保農(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶經(jing)(jing)營中(zhong)(zhong)(zhong)有充足的(de)(de)(de)(de)(de)資(zi)(zi)(zi)(zi)金。與此同時，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)相(xiang)關(guan)部(bu)門(men)也(ye)(ye)要(yao)提供(gong)(gong)一些(xie)便利政策(ce)，從根本(ben)上降低(di)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)的(de)(de)(de)(de)(de)成本(ben)，提高農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品(pin)(pin)的(de)(de)(de)(de)(de)利潤，促進(jin)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)經(jing)(jing)濟(ji)更(geng)好更(geng)快(kuai)的(de)(de)(de)(de)(de)發展(zhan)(zhan)。

2.2農(nong)產品(pin)市場(chang)化(hua)有助于推動(dong)我國(guo)的農(nong)業國(guo)際化(hua)發展

在農(nong)業(ye)經濟不(bu)斷發展(zhan)的過(guo)程中(zhong)，農(nong)業(ye)生(sheng)(sheng)產(chan)(chan)資料呈現多樣化(hua)發展(zhan)趨勢，農(nong)業(ye)產(chan)(chan)品不(bu)僅進入國(guo)內市(shi)場，還(huan)逐漸擴大到了國(guo)外(wai)市(shi)場。傳(chuan)統的農(nong)業(ye)生(sheng)(sheng)產(chan)(chan)模式已經不(bu)再(zai)適用，而農(nong)業(ye)走現代(dai)化(hua)的發展(zhan)道(dao)路，不(bu)斷以市(shi)場發展(zhan)為(wei)根本(ben)導(dao)向(xiang)，推(tui)動(dong)我國(guo)農(nong)業(ye)向(xiang)著國(guo)際化(hua)發展(zhan)。農(nong)產(chan)(chan)品的市(shi)場化(hua)使農(nong)業(ye)結構發生(sheng)(sheng)了變化(hua)，農(nong)產(chan)(chan)品自身的競爭力越來越強(qiang)，為(wei)我國(guo)農(nong)產(chan)(chan)品走向(xiang)國(guo)際化(hua)夯實(shi)了基礎。

3我國農產品市場化下農業經濟發展路徑

3.1合理(li)優化(hua)(hua)農業(ye)產業(ye)資源配置，推進(jin)農業(ye)經(jing)濟產業(ye)化(hua)(hua)經(jing)營

在(zai)(zai)新(xin)常態經(jing)(jing)濟(ji)(ji)發(fa)(fa)展前提(ti)下，農(nong)業(ye)經(jing)(jing)濟(ji)(ji)的發(fa)(fa)展得到(dao)了進一(yi)步深化。在(zai)(zai)實際發(fa)(fa)展過程中(zhong)，要合(he)理調配農(nong)業(ye)產(chan)(chan)業(ye)結構與產(chan)(chan)業(ye)要素之間的關系，將其控制在(zai)(zai)合(he)理的范圍(wei)內，以推(tui)動(dong)農(nong)業(ye)經(jing)(jing)濟(ji)(ji)的產(chan)(chan)業(ye)化發(fa)(fa)展。在(zai)(zai)農(nong)業(ye)經(jing)(jing)濟(ji)(ji)產(chan)(chan)業(ye)化發(fa)(fa)展中(zhong)，要積極利用先進的科(ke)學技(ji)術(shu)，以科(ke)技(ji)為引導手段，發(fa)(fa)揮政策的優(you)勢(shi)作用，實現對(dui)農(nong)業(ye)產(chan)(chan)業(ye)資(zi)源的高(gao)效、科(ke)學、優(you)化配置(zhi)。同時，不斷加大對(dui)農(nong)業(ye)產(chan)(chan)業(ye)的研發(fa)(fa)力度，從根本上提(ti)升(sheng)農(nong)業(ye)技(ji)術(shu)水平。

3.2深化(hua)農業主導產業建設，推進農業經(jing)濟(ji)品(pin)牌化(hua)經(jing)營

在(zai)農(nong)(nong)(nong)產(chan)(chan)(chan)品市場化(hua)(hua)下(xia)，我國農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)經(jing)(jing)濟(ji)(ji)(ji)的(de)(de)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)邁(mai)入了新的(de)(de)高(gao)度(du)，是(shi)集農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)技術(shu)、設(she)(she)備(bei)、資本、勞(lao)動(dong)力為(wei)一體(ti)的(de)(de)全新形式(shi)。在(zai)具體(ti)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)中(zhong)(zhong)，要同時兼(jian)顧農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)主(zhu)導(dao)產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)建(jian)(jian)設(she)(she)與非農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)經(jing)(jing)濟(ji)(ji)(ji)產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)建(jian)(jian)設(she)(she)，兩者(zhe)缺一不可。在(zai)農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)主(zhu)導(dao)產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)建(jian)(jian)設(she)(she)中(zhong)(zhong)，要堅持以市場發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)為(wei)導(dao)向(xiang)，發(fa)(fa)(fa)(fa)(fa)揮農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)的(de)(de)最大(da)化(hua)(hua)優勢，與產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)經(jing)(jing)營(ying)要素進(jin)(jin)行(xing)結合，培育競(jing)爭實(shi)力強大(da)的(de)(de)主(zhu)導(dao)產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)，這其中(zhong)(zhong)加(jia)大(da)農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)技術(shu)的(de)(de)投入，不斷(duan)調整產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)經(jing)(jing)濟(ji)(ji)(ji)結構(gou)，結合地域優勢，構(gou)建(jian)(jian)和(he)完善(shan)競(jing)爭力強的(de)(de)主(zhu)導(dao)產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)，實(shi)現農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)經(jing)(jing)濟(ji)(ji)(ji)的(de)(de)品牌化(hua)(hua)經(jing)(jing)營(ying)，最終推動(dong)農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)經(jing)(jing)濟(ji)(ji)(ji)的(de)(de)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)。另外，在(zai)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)非農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)經(jing)(jing)濟(ji)(ji)(ji)產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)的(de)(de)過(guo)程中(zhong)(zhong)，要將物流體(ti)系融入現代農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)加(jia)工(gong)技術(shu)中(zhong)(zhong)，不斷(duan)完善(shan)和(he)優化(hua)(hua)加(jia)工(gong)機(ji)制，不斷(duan)提高(gao)農(nong)(nong)(nong)產(chan)(chan)(chan)品的(de)(de)附加(jia)價值。積極發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)多樣化(hua)(hua)的(de)(de)農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)形態，不斷(duan)推進(jin)(jin)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)綠色(se)興農(nong)(nong)(nong)戰略的(de)(de)實(shi)施，實(shi)現農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)經(jing)(jing)濟(ji)(ji)(ji)的(de)(de)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)朝(chao)著優質化(hua)(hua)、高(gao)效化(hua)(hua)邁(mai)進(jin)(jin)。

3.3發展農(nong)村電商經(jing)濟，加速農(nong)產品市(shi)場化，推動農(nong)業經(jing)濟發展

3.3.1培養農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)意識(shi)，推(tui)出(chu)(chu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)優惠(hui)政(zheng)策隨著電(dian)(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)蓬勃發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)勢頭(tou)良好，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)與(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)經(jing)(jing)(jing)濟(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)密切(qie)相(xiang)關，發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)，不(bu)斷(duan)強化(hua)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)意識(shi)，促(cu)進(jin)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)平(ping)臺(tai)(tai)(tai)(tai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)，對(dui)(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)經(jing)(jing)(jing)濟(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)起著積(ji)極(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)推(tui)動作用(yong)。從政(zheng)府(fu)層面而言，要(yao)采取(qu)(qu)多(duo)(duo)渠道，使(shi)用(yong)多(duo)(duo)樣化(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)宣(xuan)傳方式(shi)(shi)(shi)(shi)，使(shi)越來越多(duo)(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)參與(yu)到(dao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)中(zhong)(zhong)，加(jia)大(da)對(dui)(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)知(zhi)識(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)宣(xuan)傳及農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)為(wei)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)經(jing)(jing)(jing)濟(ji)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)帶來的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)積(ji)極(ji)作用(yong)。通(tong)過(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)平(ping)臺(tai)(tai)(tai)(tai)宣(xuan)傳農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)，將(jiang)(jiang)(jiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)推(tui)銷(xiao)出(chu)(chu)去，實(shi)(shi)現(xian)(xian)(xian)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)從地(di)(di)區銷(xiao)售(shou)(shou)，到(dao)城鎮銷(xiao)售(shou)(shou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)過(guo)程，拉(la)近(jin)城鎮與(yu)鄉村(cun)(cun)(cun)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)距離，縮短貧富差(cha)距。與(yu)此(ci)(ci)同時，政(zheng)府(fu)應積(ji)極(ji)出(chu)(chu)臺(tai)(tai)(tai)(tai)一(yi)些農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)優惠(hui)政(zheng)策，如技術支(zhi)持和培訓(xun)支(zhi)持，使(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)能(neng)夠(gou)積(ji)極(ji)主(zhu)(zhu)動地(di)(di)參與(yu)到(dao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)中(zhong)(zhong)，為(wei)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)場(chang)化(hua)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)提(ti)速(su)，最終(zhong)實(shi)(shi)現(xian)(xian)(xian)推(tui)動農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)經(jing)(jing)(jing)濟(ji)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。3.3.2創新(xin)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)業(ye)(ye)務(wu)模(mo)(mo)式(shi)(shi)(shi)(shi)，提(ti)高(gao)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)流(liu)通(tong)效率現(xian)(xian)(xian)階(jie)段(duan)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)過(guo)程中(zhong)(zhong)，有三種(zhong)較(jiao)為(wei)典型的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)模(mo)(mo)式(shi)(shi)(shi)(shi)，即A2A、A2C、C2C。首先(xian)，A2A模(mo)(mo)式(shi)(shi)(shi)(shi)，即代(dai)理商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)與(yu)代(dai)理商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)之(zhi)間開展(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)貿易(yi)合作，采購由批發(fa)(fa)(fa)(fa)(fa)市(shi)場(chang)及下游的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)超(chao)市(shi)來承擔，最終(zhong)通(tong)過(guo)平(ping)臺(tai)(tai)(tai)(tai)企業(ye)(ye)，將(jiang)(jiang)(jiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)直(zhi)(zhi)接(jie)賣給消(xiao)費(fei)者，此(ci)(ci)種(zhong)模(mo)(mo)式(shi)(shi)(shi)(shi)可以(yi)(yi)更好地(di)(di)將(jiang)(jiang)(jiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)轉向(xiang)城市(shi)進(jin)行(xing)銷(xiao)售(shou)(shou)，以(yi)(yi)實(shi)(shi)現(xian)(xian)(xian)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)經(jing)(jing)(jing)濟(ji)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)。其次，A2C模(mo)(mo)式(shi)(shi)(shi)(shi)，即農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶或合作社直(zhi)(zhi)接(jie)與(yu)銷(xiao)售(shou)(shou)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)進(jin)行(xing)對(dui)(dui)接(jie)，銷(xiao)售(shou)(shou)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)(xin)息員(yuan)將(jiang)(jiang)(jiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)消(xiao)息通(tong)過(guo)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)平(ping)臺(tai)(tai)(tai)(tai)進(jin)行(xing)發(fa)(fa)(fa)(fa)(fa)布，消(xiao)費(fei)者通(tong)過(guo)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)平(ping)臺(tai)(tai)(tai)(tai)直(zhi)(zhi)接(jie)購買(mai)所需(xu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)，在(zai)平(ping)臺(tai)(tai)(tai)(tai)上直(zhi)(zhi)接(jie)完成交(jiao)(jiao)易(yi)。該種(zhong)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)模(mo)(mo)式(shi)(shi)(shi)(shi)交(jiao)(jiao)易(yi)環節(jie)(jie)得到(dao)了簡化(hua)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)交(jiao)(jiao)易(yi)率得到(dao)了明顯提(ti)高(gao)。主(zhu)(zhu)要(yao)體(ti)(ti)現(xian)(xian)(xian)在(zai)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)是(shi)(shi)以(yi)(yi)經(jing)(jing)(jing)銷(xiao)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)身份來注冊網店的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)合作社數量(liang)(liang)越來越多(duo)(duo)，加(jia)快了農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)走(zou)向(xiang)市(shi)場(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)步(bu)伐。以(yi)(yi)安溪鐵(tie)觀音(yin)為(wei)例(li)，代(dai)理人將(jiang)(jiang)(jiang)優質鐵(tie)觀音(yin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)銷(xiao)路打通(tong)，品(pin)(pin)(pin)(pin)牌(pai)也因此(ci)(ci)建(jian)立，最終(zhong)推(tui)動農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)經(jing)(jing)(jing)濟(ji)走(zou)特色經(jing)(jing)(jing)濟(ji)、綠色經(jing)(jing)(jing)濟(ji)、品(pin)(pin)(pin)(pin)牌(pai)經(jing)(jing)(jing)濟(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)道路。最后(hou)，C2C模(mo)(mo)式(shi)(shi)(shi)(shi)，此(ci)(ci)種(zhong)模(mo)(mo)式(shi)(shi)(shi)(shi)主(zhu)(zhu)要(yao)是(shi)(shi)發(fa)(fa)(fa)(fa)(fa)生(sheng)在(zai)個人與(yu)個人之(zhi)間的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)交(jiao)(jiao)易(yi)，與(yu)現(xian)(xian)(xian)代(dai)化(hua)市(shi)場(chang)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)需(xu)求比(bi)較(jiao)吻合，是(shi)(shi)當(dang)下電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)(zhu)流(liu)模(mo)(mo)式(shi)(shi)(shi)(shi)，適(shi)用(yong)于(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)廣大(da)創業(ye)(ye)者，對(dui)(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)起著積(ji)極(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)促(cu)進(jin)作用(yong)。在(zai)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)過(guo)程中(zhong)(zhong)，對(dui)(dui)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)模(mo)(mo)式(shi)(shi)(shi)(shi)進(jin)行(xing)不(bu)斷(duan)創新(xin)，是(shi)(shi)社會(hui)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)必然，也是(shi)(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)經(jing)(jing)(jing)濟(ji)加(jia)速(su)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)先(xian)決(jue)條件(jian)，以(yi)(yi)全(quan)新(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)經(jing)(jing)(jing)營模(mo)(mo)式(shi)(shi)(shi)(shi)促(cu)進(jin)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)流(liu)通(tong)，提(ti)高(gao)流(liu)通(tong)率，積(ji)極(ji)引導(dao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)在(zai)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)平(ping)臺(tai)(tai)(tai)(tai)中(zhong)(zhong)進(jin)行(xing)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)銷(xiao)售(shou)(shou)，不(bu)僅能(neng)提(ti)高(gao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)經(jing)(jing)(jing)濟(ji)收入，對(dui)(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)經(jing)(jing)(jing)濟(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)還起到(dao)很好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)助推(tui)作用(yong)。與(yu)此(ci)(ci)同時，在(zai)進(jin)行(xing)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)銷(xiao)售(shou)(shou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)過(guo)程中(zhong)(zhong)，不(bu)斷(duan)提(ti)高(gao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)質量(liang)(liang)，對(dui)(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)進(jin)行(xing)外(wai)包裝設(she)計，建(jian)立農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)牌(pai)，以(yi)(yi)質量(liang)(liang)和品(pin)(pin)(pin)(pin)牌(pai)贏(ying)取(qu)(qu)廣大(da)消(xiao)費(fei)者的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)(xin)賴。直(zhi)(zhi)播(bo)帶貨(huo)作為(wei)當(dang)下的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)(zhu)流(liu)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)銷(xiao)售(shou)(shou)模(mo)(mo)式(shi)(shi)(shi)(shi)，可引導(dao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)采取(qu)(qu)直(zhi)(zhi)播(bo)帶貨(huo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方式(shi)(shi)(shi)(shi)，以(yi)(yi)提(ti)高(gao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)流(liu)通(tong)率。另外(wai)，建(jian)立完善的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)物流(liu)體(ti)(ti)系，對(dui)(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)、銷(xiao)售(shou)(shou)、搬卸、運(yun)輸多(duo)(duo)個環節(jie)(jie)進(jin)行(xing)監督和管(guan)理，并(bing)采取(qu)(qu)現(xian)(xian)(xian)代(dai)化(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)先(xian)進(jin)技術，實(shi)(shi)現(xian)(xian)(xian)高(gao)效的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)運(yun)輸，確保整個運(yun)輸過(guo)程萬無一(yi)失，最終(zhong)促(cu)進(jin)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)(shang)健(jian)康(kang)發(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)。

3.4農產(chan)品直播帶貨，助推(tui)農產(chan)品市(shi)場(chang)化

農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)直(zhi)播(bo)(bo)帶(dai)貨(huo)(huo)成為農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)銷(xiao)售(shou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新出路，其(qi)(qi)增長(chang)趨勢異常明(ming)(ming)顯(xian)，直(zhi)播(bo)(bo)帶(dai)貨(huo)(huo)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)為農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)未(wei)來的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)帶(dai)來了契(qi)機。現階段(duan)，在(zai)電(dian)子商務發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)趨勢明(ming)(ming)顯(xian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)前提(ti)下(xia)，農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)作為人(ren)們生活的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)必需(xu)品(pin)(pin)(pin)(pin)(pin)(pin)，電(dian)商零(ling)售(shou)在(zai)一(yi)步(bu)步(bu)向(xiang)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)領域滲透，農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)電(dian)商化(hua)(hua)(hua)(hua)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)空(kong)間仍舊較大(da)。另外，隨著鄉村(cun)振興(xing)戰略(lve)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)提(ti)出，以(yi)及國家政策在(zai)未(wei)來農(nong)(nong)(nong)(nong)村(cun)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)方面(mian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)明(ming)(ming)確，農(nong)(nong)(nong)(nong)村(cun)未(wei)來的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)會是全(quan)新的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)藍圖，農(nong)(nong)(nong)(nong)村(cun)生態(tai)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)、生態(tai)旅游(you)等項目會逐漸引起社會大(da)眾的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)注意，而農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)直(zhi)播(bo)(bo)帶(dai)貨(huo)(huo)也可以(yi)此為切入點(dian)，進(jin)一(yi)步(bu)提(ti)高農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)銷(xiao)售(shou)率。以(yi)互聯網(wang)(wang)為基(ji)礎的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)電(dian)商平臺，其(qi)(qi)影(ying)響范圍非常大(da)，但(dan)是電(dian)商直(zhi)播(bo)(bo)成本非常低，操作靈活，可對(dui)(dui)(dui)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)進(jin)行(xing)全(quan)方位展(zhan)(zhan)(zhan)(zhan)示，因(yin)此直(zhi)播(bo)(bo)帶(dai)貨(huo)(huo)是任(ren)何(he)傳統營銷(xiao)模式無法(fa)企(qi)及的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。在(zai)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)市場化(hua)(hua)(hua)(hua)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)中(zhong)，必須推(tui)進(jin)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)標(biao)準化(hua)(hua)(hua)(hua)、專(zhuan)業(ye)(ye)化(hua)(hua)(hua)(hua)和(he)(he)品(pin)(pin)(pin)(pin)(pin)(pin)牌化(hua)(hua)(hua)(hua)。尤其(qi)(qi)是對(dui)(dui)(dui)中(zhong)西部欠發(fa)(fa)(fa)達(da)地區的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)而言，要加快(kuai)標(biao)準化(hua)(hua)(hua)(hua)進(jin)程(cheng)，對(dui)(dui)(dui)質(zhi)(zhi)量(liang)進(jin)行(xing)追溯(su)，完善農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)外包(bao)裝，加快(kuai)供(gong)應(ying)(ying)(ying)鏈(lian)體(ti)系的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)建設(she)，使農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)變成商品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)同時(shi)，也要變成有(you)名有(you)姓、有(you)質(zhi)(zhi)量(liang)保障(zhang)、有(you)專(zhuan)業(ye)(ye)標(biao)準生產(chan)(chan)(chan)(chan)(chan)(chan)體(ti)系的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)合格的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)網(wang)(wang)絡商品(pin)(pin)(pin)(pin)(pin)(pin)，實(shi)現農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)標(biao)準化(hua)(hua)(hua)(hua)和(he)(he)專(zhuan)業(ye)(ye)化(hua)(hua)(hua)(hua)。要充分利用名人(ren)效應(ying)(ying)(ying)，可以(yi)與網(wang)(wang)紅(hong)進(jin)行(xing)合作，開展(zhan)(zhan)(zhan)(zhan)網(wang)(wang)紅(hong)直(zhi)播(bo)(bo)帶(dai)貨(huo)(huo)；不斷加大(da)對(dui)(dui)(dui)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)冷鏈(lian)基(ji)礎建設(she)，提(ti)升(sheng)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)供(gong)給(gei)水(shui)平和(he)(he)供(gong)應(ying)(ying)(ying)鏈(lian)水(shui)平。在(zai)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)直(zhi)播(bo)(bo)帶(dai)貨(huo)(huo)過(guo)程(cheng)中(zhong)，要注意強(qiang)化(hua)(hua)(hua)(hua)法(fa)制意識，加強(qiang)直(zhi)播(bo)(bo)監(jian)管力度(du)，對(dui)(dui)(dui)一(yi)些違規(gui)或虛假(jia)宣(xuan)傳的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)直(zhi)播(bo)(bo)必須予以(yi)暫(zan)停，并進(jin)行(xing)相(xiang)應(ying)(ying)(ying)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)懲罰(fa)和(he)(he)處理，確保農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)直(zhi)播(bo)(bo)帶(dai)貨(huo)(huo)能(neng)夠走(zou)規(gui)范化(hua)(hua)(hua)(hua)、可靠化(hua)(hua)(hua)(hua)、真實(shi)化(hua)(hua)(hua)(hua)、專(zhuan)業(ye)(ye)化(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)道路，最(zui)終推(tui)動(dong)農(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)市場化(hua)(hua)(hua)(hua)。

4結語

在社會經(jing)(jing)濟飛速(su)發展(zhan)的(de)(de)(de)(de)前(qian)提下，農產(chan)(chan)(chan)(chan)品(pin)的(de)(de)(de)(de)市(shi)場(chang)(chang)(chang)(chang)化(hua)發展(zhan)越來越明顯。從農業(ye)市(shi)場(chang)(chang)(chang)(chang)發展(zhan)中可(ke)以(yi)看出，由(you)于(yu)農業(ye)生產(chan)(chan)(chan)(chan)經(jing)(jing)營的(de)(de)(de)(de)開放(fang)化(hua)，農業(ye)市(shi)場(chang)(chang)(chang)(chang)的(de)(de)(de)(de)發展(zhan)直接影響著產(chan)(chan)(chan)(chan)品(pin)價格，由(you)此對(dui)農產(chan)(chan)(chan)(chan)品(pin)的(de)(de)(de)(de)供需產(chan)(chan)(chan)(chan)生直接影響。從農業(ye)經(jing)(jing)濟發展(zhan)中得知(zhi)，農產(chan)(chan)(chan)(chan)品(pin)的(de)(de)(de)(de)市(shi)場(chang)(chang)(chang)(chang)化(hua)發展(zhan)是必(bi)然，在具體(ti)的(de)(de)(de)(de)發展(zhan)中，必(bi)須合理優化(hua)產(chan)(chan)(chan)(chan)品(pin)配置，通過利用(yong)現(xian)代(dai)化(hua)技術(shu)手段提升經(jing)(jing)營水平，積(ji)極利用(yong)直播帶貨的(de)(de)(de)(de)主流營銷模式，不斷推動農產(chan)(chan)(chan)(chan)品(pin)的(de)(de)(de)(de)市(shi)場(chang)(chang)(chang)(chang)化(hua)發展(zhan)。

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作者：張桂(gui)愛 單位(wei)：臨沂市河(he)東(dong)區梅家埠(bu)街道辦事處