導語：如何(he)才能(neng)寫好一篇工(gong)商管理對企業的重要性，這就需(xu)要搜集整理更多的資料(liao)和文獻，歡迎閱讀由公務員之家(jia)整理的十篇范文，供(gong)你借鑒(jian)。

篇1

1.1引導作用

企業屬于一個獨立形式的社會經濟發展實體，其在轉型發展過程中通常只是企業本身利益作為最終的發展目標，根本不能充分做到站在我國社會市場健康發展的考慮角度上分析問題。假如企業都持著這種態度觀點而立足于社會的競爭，則我國的社會市場經濟制度將會受到各種程度的破壞，最后只會使得整個社會市場秩序受到破壞。因此工商管理部門在實際管理過程中應當可(ke)以(yi)發揮出積極的(de)引導作(zuo)用，逐步帶動各個行業的(de)良好(hao)發展(zhan)。

1.2依法執政作用

對于自由社會市場競爭的企業主體，假(jia)如(ru)工商管(guan)理(li)(li)部(bu)門僅僅采用(yong)監督(du)、引導、說服等簡(jian)單方式實(shi)行(xing)(xing)管(guan)理(li)(li)，缺乏嚴格(ge)的(de)(de)政策措施(shi)(shi)的(de)(de)話，全部(bu)的(de)(de)處(chu)罰措施(shi)(shi)都只(zhi)是空談。因此(ci)工商管(guan)理(li)(li)部(bu)門應當根據社會市(shi)場管(guan)理(li)(li)制度以及處(chu)罰規范條例對于(yu)各(ge)種非法行(xing)(xing)為實(shi)施(shi)(shi)嚴格(ge)的(de)(de)處(chu)罰。嚴厲執法制度、依法落實(shi)行(xing)(xing)政環節(jie)對于(yu)企業是最有震懾力的(de)(de)，可以有力地監督(du)企業在合法的(de)(de)范圍內進(jin)行(xing)(xing)轉型(xing)。

1.3服務作用

在保障社會市場經濟制(zhi)(zhi)度正常秩序的(de)(de)(de)同時(shi)，工商管理(li)部門需要完成具體的(de)(de)(de)服務(wu)工作(zuo)(zuo)目(mu)(mu)標，發(fa)(fa)揮(hui)好服務(wu)者的(de)(de)(de)真(zhen)正作(zuo)(zuo)用(yong)。因此(ci)這時(shi)工商管理(li)部門應(ying)當盡量地引導(dao)企(qi)業(ye)逐步擺脫各種困境從而實現(xian)轉(zhuan)型目(mu)(mu)標，有(you)(you)利于(yu)促(cu)進(jin)企(qi)業(ye)的(de)(de)(de)長遠發(fa)(fa)展(zhan)。工商管理(li)部門相(xiang)應(ying)的(de)(de)(de)服務(wu)職能應(ying)當要求工作(zuo)(zuo)人員具備良好的(de)(de)(de)社會服務(wu)意識，把有(you)(you)關法律法規以及相(xiang)關的(de)(de)(de)規章機制(zhi)(zhi)介紹給企(qi)業(ye)，同時(shi)在企(qi)業(ye)轉(zhuan)型的(de)(de)(de)重要階(jie)段提(ti)出一些有(you)(you)效可(ke)行的(de)(de)(de)發(fa)(fa)展(zhan)建議，在企(qi)業(ye)與政府的(de)(de)(de)配合下可(ke)以順(shun)利地實現(xian)企(qi)業(ye)轉(zhuan)型的(de)(de)(de)目(mu)(mu)標，從而帶動企(qi)業(ye)全(quan)面發(fa)(fa)展(zhan)。

二、合理引導企(qi)業的轉型改革

工(gong)(gong)商管(guan)(guan)(guan)理(li)(li)的(de)(de)(de)(de)(de)工(gong)(gong)作(zuo)(zuo)開展(zhan)(zhan)(zhan)是結合(he)國(guo)(guo)家(jia)長(chang)遠發(fa)(fa)展(zhan)(zhan)(zhan)目標(biao)(biao)的(de)(de)(de)(de)(de)角度(du)(du)(du)(du)來(lai)考(kao)慮的(de)(de)(de)(de)(de)，所以應(ying)當(dang)(dang)(dang)正確有(you)效(xiao)地(di)對(dui)企(qi)(qi)(qi)(qi)業(ye)(ye)轉(zhuan)(zhuan)型(xing)發(fa)(fa)展(zhan)(zhan)(zhan)進(jin)(jin)(jin)行(xing)(xing)(xing)重要(yao)(yao)引導與大力(li)支(zhi)持，只(zhi)有(you)這樣才(cai)(cai)可(ke)(ke)以保(bao)證(zheng)能(neng)夠(gou)更(geng)好(hao)地(di)實(shi)(shi)行(xing)(xing)(xing)企(qi)(qi)(qi)(qi)業(ye)(ye)轉(zhuan)(zhuan)型(xing)，不管(guan)(guan)(guan)是國(guo)(guo)有(you)企(qi)(qi)(qi)(qi)業(ye)(ye)，或者社會(hui)上各(ge)(ge)種中(zhong)(zhong)小企(qi)(qi)(qi)(qi)業(ye)(ye)都會(hui)體(ti)現出工(gong)(gong)商管(guan)(guan)(guan)理(li)(li)的(de)(de)(de)(de)(de)實(shi)(shi)際作(zuo)(zuo)用，可(ke)(ke)以保(bao)證(zheng)社會(hui)經(jing)(jing)濟的(de)(de)(de)(de)(de)最大化效(xiao)益(yi)(yi)。在企(qi)(qi)(qi)(qi)業(ye)(ye)轉(zhuan)(zhuan)型(xing)發(fa)(fa)展(zhan)(zhan)(zhan)過程中(zhong)(zhong)，一些(xie)企(qi)(qi)(qi)(qi)業(ye)(ye)作(zuo)(zuo)為獨立形(xing)式(shi)的(de)(de)(de)(de)(de)經(jing)(jing)濟實(shi)(shi)體(ti)，所以轉(zhuan)(zhuan)型(xing)過程應(ying)當(dang)(dang)(dang)以自身(shen)(shen)的(de)(de)(de)(de)(de)經(jing)(jing)濟利(li)(li)益(yi)(yi)為主(zhu)，無(wu)法(fa)上升到(dao)國(guo)(guo)家(jia)的(de)(de)(de)(de)(de)高(gao)度(du)(du)(du)(du)而(er)不斷追求長(chang)遠發(fa)(fa)展(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)實(shi)(shi)質性(xing)利(li)(li)益(yi)(yi)，甚至一些(xie)企(qi)(qi)(qi)(qi)業(ye)(ye)不考(kao)慮我國(guo)(guo)的(de)(de)(de)(de)(de)一些(xie)方針政策(ce)，僅僅重視自身(shen)(shen)的(de)(de)(de)(de)(de)經(jing)(jing)濟利(li)(li)益(yi)(yi)，如果各(ge)(ge)個(ge)(ge)企(qi)(qi)(qi)(qi)業(ye)(ye)在實(shi)(shi)際轉(zhuan)(zhuan)型(xing)過程中(zhong)(zhong)都持著這種觀點(dian)，則一定會(hui)限(xian)制(zhi)著社會(hui)經(jing)(jing)濟的(de)(de)(de)(de)(de)順利(li)(li)發(fa)(fa)展(zhan)(zhan)(zhan)。所以應(ying)當(dang)(dang)(dang)加強工(gong)(gong)商管(guan)(guan)(guan)理(li)(li)部(bu)(bu)(bu)門對(dui)企(qi)(qi)(qi)(qi)業(ye)(ye)轉(zhuan)(zhuan)型(xing)發(fa)(fa)展(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)政策(ce)指導工(gong)(gong)作(zuo)(zuo)，對(dui)于實(shi)(shi)際的(de)(de)(de)(de)(de)管(guan)(guan)(guan)理(li)(li)對(dui)象而(er)言(yan)，只(zhi)有(you)進(jin)(jin)(jin)入這種發(fa)(fa)展(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)趨勢才(cai)(cai)可(ke)(ke)以和我國(guo)(guo)政策(ce)制(zhi)度(du)(du)(du)(du)相互融合(he)，實(shi)(shi)現理(li)(li)想的(de)(de)(de)(de)(de)發(fa)(fa)展(zhan)(zhan)(zhan)目標(biao)(biao)。工(gong)(gong)商管(guan)(guan)(guan)理(li)(li)部(bu)(bu)(bu)門在監督管(guan)(guan)(guan)理(li)(li)企(qi)(qi)(qi)(qi)業(ye)(ye)的(de)(de)(de)(de)(de)過程中(zhong)(zhong)，應(ying)當(dang)(dang)(dang)加大自身(shen)(shen)的(de)(de)(de)(de)(de)管(guan)(guan)(guan)理(li)(li)力(li)度(du)(du)(du)(du)，實(shi)(shi)質上是對(dui)企(qi)(qi)(qi)(qi)業(ye)(ye)提(ti)供軟(ruan)件(jian)與硬件(jian)的(de)(de)(de)(de)(de)具體(ti)要(yao)(yao)求標(biao)(biao)準。一些(xie)企(qi)(qi)(qi)(qi)業(ye)(ye)的(de)(de)(de)(de)(de)實(shi)(shi)際發(fa)(fa)展(zhan)(zhan)(zhan)水平無(wu)法(fa)緊跟時(shi)展(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)前進(jin)(jin)(jin)腳步，生(sheng)產方式(shi)滯后、設施設備(bei)比較陳舊，從而(er)使得整個(ge)(ge)企(qi)(qi)(qi)(qi)業(ye)(ye)運營狀況(kuang)不理(li)(li)想，對(dui)于這種情況(kuang)的(de)(de)(de)(de)(de)企(qi)(qi)(qi)(qi)業(ye)(ye)不允許進(jin)(jin)(jin)行(xing)(xing)(xing)相關的(de)(de)(de)(de)(de)登記，然而(er)對(dui)于滿足實(shi)(shi)際標(biao)(biao)準同時(shi)進(jin)(jin)(jin)行(xing)(xing)(xing)登記的(de)(de)(de)(de)(de)企(qi)(qi)(qi)(qi)業(ye)(ye)需(xu)要(yao)(yao)進(jin)(jin)(jin)行(xing)(xing)(xing)各(ge)(ge)方面的(de)(de)(de)(de)(de)大力(li)支(zhi)持，確保(bao)企(qi)(qi)(qi)(qi)業(ye)(ye)轉(zhuan)(zhuan)型(xing)可(ke)(ke)以順利(li)(li)完成。只(zhi)有(you)在整體(ti)制(zhi)度(du)(du)(du)(du)上做好(hao)合(he)理(li)(li)規(gui)劃與科學安排，才(cai)(cai)可(ke)(ke)以高(gao)效(xiao)率、高(gao)質量地(di)執行(xing)(xing)(xing)工(gong)(gong)商管(guan)(guan)(guan)理(li)(li)部(bu)(bu)(bu)門本(ben)身(shen)(shen)需(xu)要(yao)(yao)完成的(de)(de)(de)(de)(de)一系列工(gong)(gong)作(zuo)(zuo)任(ren)務，同時(shi)可(ke)(ke)以充分確保(bao)資源不會(hui)發(fa)(fa)生(sheng)浪費現象。

三、結束語

篇2

一、我國企(qi)業(ye)工商管理(li)培訓(xun)現狀分析

目前(qian)，隨(sui)著我國(guo)(guo)市場經濟(ji)的(de)(de)(de)不斷發展，各個行(xing)業(ye)(ye)(ye)(ye)間的(de)(de)(de)競爭越(yue)來越(yue)激烈，企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)生(sheng)存壓力(li)越(yue)來越(yue)大(da)(da)。愈發殘(can)酷的(de)(de)(de)市場競爭，促使我國(guo)(guo)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)正在(zai)(zai)轉(zhuan)變傳統(tong)的(de)(de)(de)擴大(da)(da)規模減少生(sheng)存壓力(li)的(de)(de)(de)思(si)路(lu)，而(er)轉(zhuan)向(xiang)通(tong)過更高水平(ping)的(de)(de)(de)管(guan)(guan)理(li)(li)(li)(li)(li)(li)(li)提升(sheng)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)競爭力(li)的(de)(de)(de)道路(lu)上來。企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)間的(de)(de)(de)管(guan)(guan)理(li)(li)(li)(li)(li)(li)(li)由以(yi)往的(de)(de)(de)粗放式管(guan)(guan)理(li)(li)(li)(li)(li)(li)(li)越(yue)來越(yue)朝(chao)著精(jing)細(xi)化(hua)管(guan)(guan)理(li)(li)(li)(li)(li)(li)(li)進(jin)步(bu)。但是應(ying)當(dang)注意到(dao)的(de)(de)(de)是，相比與西(xi)方(fang)發達(da)國(guo)(guo)家，我國(guo)(guo)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)工(gong)(gong)商(shang)管(guan)(guan)理(li)(li)(li)(li)(li)(li)(li)水平(ping)仍然有(you)待提高，為(wei)了讓企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)管(guan)(guan)理(li)(li)(li)(li)(li)(li)(li)水平(ping)進(jin)一(yi)步(bu)提升(sheng)，就必須要進(jin)行(xing)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)工(gong)(gong)商(shang)管(guan)(guan)理(li)(li)(li)(li)(li)(li)(li)培(pei)訓。結(jie)合(he)當(dang)前(qian)我國(guo)(guo)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)管(guan)(guan)理(li)(li)(li)(li)(li)(li)(li)工(gong)(gong)作(zuo)現狀，以(yi)及我國(guo)(guo)高等教育和企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)培(pei)訓出來的(de)(de)(de)工(gong)(gong)商(shang)管(guan)(guan)理(li)(li)(li)(li)(li)(li)(li)人才素(su)質進(jin)行(xing)分(fen)析，可以(yi)看出我國(guo)(guo)工(gong)(gong)商(shang)管(guan)(guan)理(li)(li)(li)(li)(li)(li)(li)人才培(pei)養(yang)有(you)很大(da)(da)問(wen)題。工(gong)(gong)商(shang)管(guan)(guan)理(li)(li)(li)(li)(li)(li)(li)人才培(pei)養(yang)目標定位不清晰(xi)，培(pei)養(yang)體系不如西(xi)方(fang)發達(da)國(guo)(guo)家健全，同時培(pei)養(yang)出來的(de)(de)(de)人才管(guan)(guan)理(li)(li)(li)(li)(li)(li)(li)經驗(yan)不足，創新能力(li)不足等現象十分(fen)明顯。在(zai)(zai)未來一(yi)段時間，企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)應(ying)當(dang)根據自身實際情(qing)況以(yi)及企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)發展規劃，合(he)理(li)(li)(li)(li)(li)(li)(li)制定工(gong)(gong)商(shang)管(guan)(guan)理(li)(li)(li)(li)(li)(li)(li)培(pei)訓計(ji)劃，將(jiang)培(pei)養(yang)合(he)格優秀的(de)(de)(de)管(guan)(guan)理(li)(li)(li)(li)(li)(li)(li)人才作(zuo)為(wei)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)管(guan)(guan)理(li)(li)(li)(li)(li)(li)(li)的(de)(de)(de)重要工(gong)(gong)作(zuo)去抓。

越來越多的(de)企業(ye)已經(jing)(jing)認識到工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)對于(yu)(yu)企業(ye)生存與(yu)發展的(de)重(zhong)要(yao)性，但是受制于(yu)(yu)我國(guo)歷史與(yu)傳(chuan)統的(de)影(ying)響，仍有相當一(yi)部(bu)分(fen)企業(ye)管(guan)(guan)理(li)(li)(li)(li)(li)者對于(yu)(yu)工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)的(de)重(zhong)要(yao)性意(yi)識不充足，尤其是在(zai)(zai)企業(ye)管(guan)(guan)理(li)(li)(li)(li)(li)層內(nei)部(bu)經(jing)(jing)常性忽(hu)視工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)工(gong)(gong)(gong)(gong)(gong)作。管(guan)(guan)理(li)(li)(li)(li)(li)層不重(zhong)視工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)工(gong)(gong)(gong)(gong)(gong)作，上行下效(xiao)，企業(ye)內(nei)部(bu)就(jiu)(jiu)無(wu)法(fa)(fa)對工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)工(gong)(gong)(gong)(gong)(gong)作的(de)重(zhong)要(yao)性有一(yi)個真正深入(ru)的(de)了(le)(le)解，因(yin)此(ci)也就(jiu)(jiu)無(wu)法(fa)(fa)保(bao)證工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)工(gong)(gong)(gong)(gong)(gong)作在(zai)(zai)企業(ye)內(nei)部(bu)真正高效(xiao)展開。除(chu)了(le)(le)思想上的(de)不重(zhong)視之外，企業(ye)對工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)的(de)投入(ru)不足，工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)機(ji)構師資(zi)力(li)(li)量(liang)不足，工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)方法(fa)(fa)單一(yi)，培(pei)(pei)訓(xun)(xun)考(kao)核(he)方法(fa)(fa)單一(yi)等問題(ti)都制約著我國(guo)工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)水(shui)平(ping)的(de)提升。企業(ye)在(zai)(zai)后續(xu)的(de)發展中，如果沒有高素質的(de)培(pei)(pei)訓(xun)(xun)團隊助力(li)(li)，工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)活動就(jiu)(jiu)無(wu)法(fa)(fa)有序展開，同時也就(jiu)(jiu)無(wu)法(fa)(fa)讓(rang)管(guan)(guan)理(li)(li)(li)(li)(li)層做到與(yu)時俱(ju)進得(de)學習，企業(ye)管(guan)(guan)理(li)(li)(li)(li)(li)層對于(yu)(yu)時下熱(re)門的(de)新知識、新熱(re)點、新案(an)例也就(jiu)(jiu)無(wu)法(fa)(fa)了(le)(le)解，長此(ci)以(yi)往企業(ye)管(guan)(guan)理(li)(li)(li)(li)(li)層就(jiu)(jiu)會被時代(dai)所(suo)淘汰。

二、提升(sheng)工(gong)商管理培(pei)訓工(gong)作水平，為企業發展做貢獻

縱觀全(quan)世界各個優(you)秀(xiu)的(de)(de)企(qi)業(ye)可(ke)以清(qing)晰地看(kan)到，優(you)秀(xiu)企(qi)業(ye)一定(ding)會有一支優(you)秀(xiu)的(de)(de)管(guan)理(li)(li)(li)(li)(li)團隊，而(er)(er)優(you)秀(xiu)的(de)(de)管(guan)理(li)(li)(li)(li)(li)團隊背(bei)后一定(ding)是(shi)(shi)有優(you)質的(de)(de)工(gong)(gong)商管(guan)理(li)(li)(li)(li)(li)培訓(xun)為團隊的(de)(de)不(bu)斷進(jin)(jin)步發(fa)展(zhan)提(ti)供(gong)幫助(zhu)。工(gong)(gong)商管(guan)理(li)(li)(li)(li)(li)培訓(xun)可(ke)以讓企(qi)業(ye)管(guan)理(li)(li)(li)(li)(li)者在日常企(qi)業(ye)管(guan)理(li)(li)(li)(li)(li)工(gong)(gong)作(zuo)中掌握先進(jin)(jin)、科(ke)學、新穎的(de)(de)科(ke)學管(guan)理(li)(li)(li)(li)(li)知識與(yu)管(guan)理(li)(li)(li)(li)(li)手段，并且(qie)可(ke)以讓這(zhe)些(xie)理(li)(li)(li)(li)(li)論知識融入到企(qi)業(ye)日常的(de)(de)經(jing)營(ying)管(guan)理(li)(li)(li)(li)(li)工(gong)(gong)作(zuo)中，從而(er)(er)不(bu)斷提(ti)升企(qi)業(ye)經(jing)營(ying)管(guan)理(li)(li)(li)(li)(li)水(shui)(shui)平(ping)。我(wo)國(guo)大多數企(qi)業(ye)生存時(shi)間短，競(jing)爭(zheng)壓力(li)大，淘汰率高(gao)，一定(ding)與(yu)這(zhe)些(xie)企(qi)業(ye)經(jing)營(ying)管(guan)理(li)(li)(li)(li)(li)水(shui)(shui)平(ping)不(bu)高(gao)有著密不(bu)可(ke)分的(de)(de)聯系(xi)，而(er)(er)要(yao)想保持企(qi)業(ye)管(guan)理(li)(li)(li)(li)(li)能(neng)力(li)一直(zhi)處在一個相對(dui)高(gao)的(de)(de)水(shui)(shui)平(ping)上，管(guan)理(li)(li)(li)(li)(li)者就應當不(bu)斷學習，抓(zhua)住時(shi)代的(de)(de)脈搏(bo)，而(er)(er)工(gong)(gong)商管(guan)理(li)(li)(li)(li)(li)培訓(xun)正是(shi)(shi)實現(xian)這(zhe)一目標(biao)的(de)(de)好辦法。在企(qi)業(ye)具體的(de)(de)經(jing)營(ying)管(guan)理(li)(li)(li)(li)(li)工(gong)(gong)作(zuo)中，強化工(gong)(gong)商管(guan)理(li)(li)(li)(li)(li)培訓(xun)，不(bu)斷更新培訓(xun)內容，與(yu)時(shi)俱進(jin)(jin)改進(jin)(jin)培訓(xun)方式(shi)，建立優(you)秀(xiu)的(de)(de)工(gong)(gong)商管(guan)理(li)(li)(li)(li)(li)培訓(xun)團隊都是(shi)(shi)對(dui)于企(qi)業(ye)生存與(yu)發(fa)展(zhan)必不(bu)可(ke)少的(de)(de)重要(yao)策(ce)略。

第一(yi)(yi)，改(gai)進(jin)企(qi)(qi)業(ye)(ye)工(gong)(gong)商(shang)管(guan)(guan)(guan)(guan)理(li)培(pei)訓(xun)(xun)(xun)(xun)(xun)方(fang)式(shi)(shi)與(yu)(yu)(yu)內容(rong)(rong)。社(she)會(hui)(hui)(hui)發(fa)展迅速，傳統的(de)(de)(de)工(gong)(gong)商(shang)管(guan)(guan)(guan)(guan)理(li)培(pei)訓(xun)(xun)(xun)(xun)(xun)內容(rong)(rong)以及培(pei)訓(xun)(xun)(xun)(xun)(xun)方(fang)式(shi)(shi)已(yi)經(jing)無(wu)法適應高速發(fa)展的(de)(de)(de)社(she)會(hui)(hui)(hui)要(yao)(yao)(yao)求(qiu)，也(ye)無(wu)法滿足(zu)企(qi)(qi)業(ye)(ye)在(zai)日益激烈的(de)(de)(de)社(she)會(hui)(hui)(hui)競(jing)爭(zheng)中生存與(yu)(yu)(yu)發(fa)展的(de)(de)(de)要(yao)(yao)(yao)求(qiu)。在(zai)目前社(she)會(hui)(hui)(hui)環(huan)境下(xia)，信(xin)(xin)(xin)息(xi)(xi)(xi)技術(shu)已(yi)經(jing)取得了長足(zu)的(de)(de)(de)發(fa)展，并且各種信(xin)(xin)(xin)息(xi)(xi)(xi)技術(shu)已(yi)經(jing)滲入到(dao)了企(qi)(qi)業(ye)(ye)工(gong)(gong)商(shang)管(guan)(guan)(guan)(guan)理(li)培(pei)訓(xun)(xun)(xun)(xun)(xun)各個方(fang)面(mian)中來(lai)，成為企(qi)(qi)業(ye)(ye)開展工(gong)(gong)商(shang)管(guan)(guan)(guan)(guan)理(li)培(pei)訓(xun)(xun)(xun)(xun)(xun)的(de)(de)(de)重要(yao)(yao)(yao)手段。工(gong)(gong)商(shang)管(guan)(guan)(guan)(guan)理(li)培(pei)訓(xun)(xun)(xun)(xun)(xun)必須(xu)要(yao)(yao)(yao)積極應對(dui)信(xin)(xin)(xin)息(xi)(xi)(xi)化(hua)(hua)的(de)(de)(de)發(fa)展對(dui)于企(qi)(qi)業(ye)(ye)生產經(jing)營的(de)(de)(de)影(ying)響，充分(fen)利用(yong)一(yi)(yi)切信(xin)(xin)(xin)息(xi)(xi)(xi)資源(yuan)與(yu)(yu)(yu)信(xin)(xin)(xin)息(xi)(xi)(xi)技術(shu)手段，不斷豐(feng)富更新工(gong)(gong)商(shang)管(guan)(guan)(guan)(guan)理(li)培(pei)訓(xun)(xun)(xun)(xun)(xun)內容(rong)(rong)與(yu)(yu)(yu)培(pei)訓(xun)(xun)(xun)(xun)(xun)手段。同時要(yao)(yao)(yao)強(qiang)化(hua)(hua)工(gong)(gong)商(shang)管(guan)(guan)(guan)(guan)理(li)理(li)論在(zai)實際(ji)工(gong)(gong)作中的(de)(de)(de)應用(yong)，讓參(can)與(yu)(yu)(yu)培(pei)訓(xun)(xun)(xun)(xun)(xun)的(de)(de)(de)管(guan)(guan)(guan)(guan)理(li)人(ren)員都能夠設身處(chu)地感覺(jue)到(dao)企(qi)(qi)業(ye)(ye)進(jin)行工(gong)(gong)商(shang)管(guan)(guan)(guan)(guan)理(li)培(pei)訓(xun)(xun)(xun)(xun)(xun)的(de)(de)(de)作用(yong)，從(cong)而自覺(jue)主動參(can)與(yu)(yu)(yu)工(gong)(gong)商(shang)管(guan)(guan)(guan)(guan)理(li)培(pei)訓(xun)(xun)(xun)(xun)(xun)，提升自己的(de)(de)(de)能力。

第二(er)，建立(li)優秀(xiu)的(de)企業(ye)(ye)(ye)工商(shang)管(guan)理(li)培訓(xun)(xun)團隊。優秀(xiu)的(de)工商(shang)管(guan)理(li)培訓(xun)(xun)團隊，就必(bi)須要(yao)有專業(ye)(ye)(ye)的(de)培訓(xun)(xun)教(jiao)師(shi)。在企業(ye)(ye)(ye)內部建立(li)培訓(xun)(xun)教(jiao)師(shi)管(guan)理(li)制度，要(yao)對(dui)培訓(xun)(xun)教(jiao)師(shi)的(de)思想道德、專業(ye)(ye)(ye)知(zhi)識、授(shou)課經驗等(deng)等(deng)方(fang)面進行(xing)綜合(he)考察，鼓勵教(jiao)師(shi)不(bu)斷學習新(xin)知(zhi)識，不(bu)斷提(ti)升(sheng)授(shou)課技巧(qiao)，了(le)解社會各方(fang)對(dui)于企業(ye)(ye)(ye)管(guan)理(li)新(xin)知(zhi)識新(xin)理(li)念(nian)的(de)動態，為企業(ye)(ye)(ye)管(guan)理(li)水平提(ti)升(sheng)做出貢(gong)獻。

第(di)三(san)，企(qi)業(ye)(ye)(ye)管(guan)(guan)理(li)(li)層重(zhong)視(shi)工(gong)(gong)商管(guan)(guan)理(li)(li)培(pei)訓的(de)(de)重(zhong)要性。企(qi)業(ye)(ye)(ye)領(ling)導層應當以身作(zuo)則，自覺主動參加企(qi)業(ye)(ye)(ye)工(gong)(gong)商管(guan)(guan)理(li)(li)培(pei)訓，同(tong)時重(zhong)視(shi)培(pei)訓工(gong)(gong)作(zuo)對于企(qi)業(ye)(ye)(ye)發展的(de)(de)重(zhong)要作(zuo)用。企(qi)業(ye)(ye)(ye)領(ling)導認(ren)識(shi)并重(zhong)視(shi)企(qi)業(ye)(ye)(ye)工(gong)(gong)商管(guan)(guan)理(li)(li)培(pei)訓工(gong)(gong)作(zuo)，能(neng)夠很(hen)大程度上促進員工(gong)(gong)對于企(qi)業(ye)(ye)(ye)工(gong)(gong)商管(guan)(guan)理(li)(li)培(pei)訓工(gong)(gong)作(zuo)的(de)(de)認(ren)識(shi)與重(zhong)視(shi)，也能(neng)夠盡最大可能(neng)提升(sheng)企(qi)業(ye)(ye)(ye)工(gong)(gong)商管(guan)(guan)理(li)(li)的(de)(de)效果(guo)。

三、結語

為(wei)了企(qi)業(ye)(ye)能夠(gou)在激烈的(de)社會競爭(zheng)中(zhong)生存下(xia)來，獲得更好的(de)發展，就(jiu)必(bi)須要(yao)(yao)提(ti)(ti)升企(qi)業(ye)(ye)的(de)管(guan)(guan)理(li)(li)水平，而企(qi)業(ye)(ye)內部(bu)重視并開展工(gong)商管(guan)(guan)理(li)(li)培訓正是提(ti)(ti)升企(qi)業(ye)(ye)管(guan)(guan)理(li)(li)水平的(de)重要(yao)(yao)方(fang)法。在企(qi)業(ye)(ye)發展過程(cheng)中(zhong)，要(yao)(yao)不斷提(ti)(ti)高工(gong)商管(guan)(guan)理(li)(li)培訓質量，優化企(qi)業(ye)(ye)管(guan)(guan)理(li)(li)，是企(qi)業(ye)(ye)管(guan)(guan)理(li)(li)者所必(bi)須要(yao)(yao)思考(kao)的(de)問題。

參考文獻：

[1]李新.工商管理培(pei)訓對提高企業管理水平(ping)的作用研究[J].商場現代(dai)化，2015，05：114-115.

[2]劉俊博，喬瑞中(zhong).工商管理(li)培訓對提高企業管理(li)水平的作用探討[J].商，2013，02：29+12.

[3]吳伯釗.芻議工商管(guan)理(li)培訓對提高(gao)企業管(guan)理(li)水平的作用[J].中(zhong)國商貿，2014，09：26-27.

篇3

［關鍵(jian)詞］工(gong)商管理(li)；熱點問題；發(fa)展趨勢(shi)

1工商管(guan)理熱點問題

1.1企業文化(hua)管(guan)理方面

在新形勢下(xia)，對于(yu)工(gong)商管(guan)理(li)(li)(li)(li)來說(shuo)，企(qi)(qi)(qi)業(ye)(ye)文(wen)(wen)化(hua)(hua)管(guan)理(li)(li)(li)(li)方(fang)面(mian)的(de)研究(jiu)(jiu)日漸(jian)深入，已(yi)(yi)成為我(wo)國(guo)企(qi)(qi)(qi)業(ye)(ye)工(gong)商管(guan)理(li)(li)(li)(li)工(gong)作開展的(de)熱點(dian)問題之一(yi)。在運營(ying)(ying)發展過(guo)程中(zhong)(zhong)，各類(lei)企(qi)(qi)(qi)業(ye)(ye)都(dou)有(you)自己的(de)企(qi)(qi)(qi)業(ye)(ye)文(wen)(wen)化(hua)(hua)，其(qi)(qi)重要(yao)性不(bu)言(yan)而喻，體現在不(bu)同(tong)方(fang)面(mian)，利于(yu)內部(bu)員工(gong)樹立(li)正確的(de)價(jia)值觀(guan)、人(ren)生觀(guan)，認同(tong)企(qi)(qi)(qi)業(ye)(ye)文(wen)(wen)化(hua)(hua)，增強其(qi)(qi)凝聚力、向心(xin)力，逐漸(jian)提(ti)高(gao)自身的(de)競(jing)(jing)爭軟實力。隨著時代不(bu)斷(duan)演變，社會市場(chang)的(de)競(jing)(jing)爭日漸(jian)激烈，企(qi)(qi)(qi)業(ye)(ye)文(wen)(wen)化(hua)(hua)管(guan)理(li)(li)(li)(li)方(fang)面(mian)的(de)研究(jiu)(jiu)點(dian)也有(you)所變動，更加(jia)注(zhu)(zhu)重管(guan)理(li)(li)(li)(li)手段、管(guan)理(li)(li)(li)(li)理(li)(li)(li)(li)念、管(guan)理(li)(li)(li)(li)機制(zhi)等優化(hua)(hua)完善，企(qi)(qi)(qi)業(ye)(ye)文(wen)(wen)化(hua)(hua)建(jian)設以及管(guan)理(li)(li)(li)(li)方(fang)面(mian)的(de)關注(zhu)(zhu)度(du)(du)大幅度(du)(du)提(ti)高(gao)。在研究(jiu)(jiu)企(qi)(qi)(qi)業(ye)(ye)文(wen)(wen)化(hua)(hua)方(fang)面(mian)，相(xiang)關人(ren)員加(jia)大了我(wo)國(guo)傳統文(wen)(wen)化(hua)(hua)、企(qi)(qi)(qi)業(ye)(ye)發展核(he)心(xin)價(jia)值觀(guan)二者的(de)研究(jiu)(jiu)力度(du)(du)，企(qi)(qi)(qi)業(ye)(ye)文(wen)(wen)化(hua)(hua)理(li)(li)(li)(li)念建(jian)設已(yi)(yi)成為一(yi)系(xi)列工(gong)商管(guan)理(li)(li)(li)(li)工(gong)作開展中(zhong)(zhong)一(yi)個(ge)全新研究(jiu)(jiu)點(dian)。在企(qi)(qi)(qi)業(ye)(ye)文(wen)(wen)化(hua)(hua)建(jian)設作用下(xia)，企(qi)(qi)(qi)業(ye)(ye)發展價(jia)值理(li)(li)(li)(li)念、經營(ying)(ying)理(li)(li)(li)(li)念等相(xiang)互(hu)融合，處于(yu)統一(yi)的(de)網(wang)絡結構體系(xi)中(zhong)(zhong)，企(qi)(qi)(qi)業(ye)(ye)文(wen)(wen)化(hua)(hua)已(yi)(yi)成為企(qi)(qi)(qi)業(ye)(ye)提(ti)高(gao)自身競(jing)(jing)爭軟實力方(fang)面(mian)不(bu)可忽視的(de)關鍵點(dian)之一(yi)。

1.2企業戰(zhan)略管理方面

就企(qi)(qi)(qi)(qi)業(ye)發(fa)(fa)展戰(zhan)(zhan)略(lve)而(er)言(yan)，屬(shu)于企(qi)(qi)(qi)(qi)業(ye)生存發(fa)(fa)展道路上(shang)重要(yao)的(de)(de)指導方(fang)向。過去(qu)，由于受到各(ge)種主客(ke)觀因(yin)素影(ying)響，企(qi)(qi)(qi)(qi)業(ye)管(guan)理(li)(li)(li)(li)(li)戰(zhan)(zhan)略(lve)方(fang)面的(de)(de)研究(jiu)(jiu)并不多(duo)，在(zai)運營管(guan)理(li)(li)(li)(li)(li)過程(cheng)(cheng)中，大(da)部(bu)分(fen)企(qi)(qi)(qi)(qi)業(ye)過分(fen)注重眼前利益，沒(mei)有(you)運用發(fa)(fa)展的(de)(de)眼光(guang)，統籌兼顧(gu)的(de)(de)基礎(chu)上(shang)，有(you)效解決自身發(fa)(fa)展中存在(zai)的(de)(de)一系列(lie)問題。在(zai)全面管(guan)理(li)(li)(li)(li)(li)方(fang)面，部(bu)分(fen)企(qi)(qi)(qi)(qi)業(ye)并沒(mei)有(you)結合(he)自身各(ge)方(fang)面發(fa)(fa)展情況(kuang)，采用系統化管(guan)理(li)(li)(li)(li)(li)模式，也不具(ju)備全面管(guan)理(li)(li)(li)(li)(li)戰(zhan)(zhan)略(lve)，也就是說，就企(qi)(qi)(qi)(qi)業(ye)戰(zhan)(zhan)略(lve)管(guan)理(li)(li)(li)(li)(li)而(er)言(yan)，屬(shu)于新時期(qi)工(gong)商(shang)管(guan)理(li)(li)(li)(li)(li)研究(jiu)(jiu)方(fang)面應運而(er)生的(de)(de)一種全新管(guan)理(li)(li)(li)(li)(li)模式。在(zai)工(gong)商(shang)管(guan)理(li)(li)(li)(li)(li)工(gong)作開展過程(cheng)(cheng)中，企(qi)(qi)(qi)(qi)業(ye)戰(zhan)(zhan)略(lve)管(guan)理(li)(li)(li)(li)(li)研究(jiu)(jiu)的(de)(de)重要(yao)性日(ri)漸顯(xian)現，不同行業(ye)、領域(yu)中各(ge)類企(qi)(qi)(qi)(qi)業(ye)紛紛意識發(fa)(fa)展戰(zhan)(zhan)略(lve)分(fen)析的(de)(de)重要(yao)性，注重自身在(zai)發(fa)(fa)展戰(zhan)(zhan)略(lve)方(fang)面的(de)(de)全面管(guan)理(li)(li)(li)(li)(li)。隨之(zhi)，在(zai)一系列(lie)工(gong)商(shang)管(guan)理(li)(li)(li)(li)(li)工(gong)作中，企(qi)(qi)(qi)(qi)業(ye)戰(zhan)(zhan)略(lve)管(guan)理(li)(li)(li)(li)(li)已成(cheng)為(wei)熱(re)點問題之(zhi)一，成(cheng)為(wei)廣大(da)企(qi)(qi)(qi)(qi)業(ye)管(guan)理(li)(li)(li)(li)(li)者以及研究(jiu)(jiu)人(ren)員關注的(de)(de)焦點。

1.3人力資源管理方面(mian)

在運營(ying)(ying)發(fa)(fa)展(zhan)過(guo)程(cheng)中，人是企業(ye)(ye)發(fa)(fa)展(zhan)不可(ke)或缺的(de)關鍵性(xing)因素(su)，對(dui)企業(ye)(ye)起到促進或者制約的(de)作用。面對(dui)競(jing)爭日漸激烈的(de)社(she)會市(shi)場來說，想要走上長遠發(fa)(fa)展(zhan)道路，在開展(zhan)工商管(guan)理工作中，企業(ye)(ye)必須綜合分(fen)析主客觀影響(xiang)因素(su)，有效整合人力資源因素(su)，加(jia)大對(dui)其管(guan)理力度。在人力資源管(guan)理作用下，企業(ye)(ye)需要結(jie)合自(zi)(zi)身采用的(de)經營(ying)(ying)模式(shi)，準確把(ba)握管(guan)理方向，采用適宜的(de)管(guan)理方法，優化完善體(ti)系(xi)結(jie)構，才能(neng)有效應對(dui)來自(zi)(zi)各方面的(de)挑戰。

2工商管理熱點問題的發展(zhan)趨勢

2.1營銷管理內(nei)容有(you)所擴(kuo)展，運作管理國(guo)際(ji)化水平有(you)所提高

在(zai)新(xin)(xin)形勢(shi)下，在(zai)工商管(guan)(guan)(guan)(guan)理(li)(li)方(fang)(fang)(fang)(fang)(fang)面，企業營(ying)(ying)(ying)(ying)銷(xiao)運(yun)(yun)作的(de)(de)重(zhong)要性日漸顯現，但營(ying)(ying)(ying)(ying)銷(xiao)活動涉(she)及的(de)(de)方(fang)(fang)(fang)(fang)(fang)面較多，需要綜合考慮各(ge)(ge)方(fang)(fang)(fang)(fang)(fang)面影(ying)響(xiang)因(yin)素，也就是說(shuo)(shuo)，在(zai)未來(lai)工商管(guan)(guan)(guan)(guan)理(li)(li)工作開展(zhan)過(guo)程中(zhong)，相關(guan)人(ren)員需要加大市(shi)場(chang)營(ying)(ying)(ying)(ying)銷(xiao)方(fang)(fang)(fang)(fang)(fang)面的(de)(de)研(yan)究(jiu)力度(du)，比如(ru)，市(shi)場(chang)營(ying)(ying)(ying)(ying)銷(xiao)途徑、市(shi)場(chang)營(ying)(ying)(ying)(ying)銷(xiao)管(guan)(guan)(guan)(guan)理(li)(li)模式，尤其(qi)是市(shi)場(chang)營(ying)(ying)(ying)(ying)銷(xiao)管(guan)(guan)(guan)(guan)理(li)(li)模式，要站在(zai)客(ke)觀的(de)(de)角(jiao)度(du)，從不(bu)通(tong)角(jiao)度(du)入手客(ke)觀分(fen)析國外市(shi)場(chang)營(ying)(ying)(ying)(ying)銷(xiao)各(ge)(ge)方(fang)(fang)(fang)(fang)(fang)面情況，要加大相關(guan)方(fang)(fang)(fang)(fang)(fang)面的(de)(de)建(jian)設力度(du)，比如(ru)，品牌(pai)營(ying)(ying)(ying)(ying)銷(xiao)、渠道營(ying)(ying)(ying)(ying)銷(xiao)，要優化(hua)利用(yong)各(ge)(ge)方(fang)(fang)(fang)(fang)(fang)面有利因(yin)素，全方(fang)(fang)(fang)(fang)(fang)位深入研(yan)究(jiu)各(ge)(ge)類營(ying)(ying)(ying)(ying)銷(xiao)管(guan)(guan)(guan)(guan)理(li)(li)模式。就我國而言，相關(guan)人(ren)員要客(ke)觀分(fen)析新(xin)(xin)經(jing)濟發(fa)(fa)展(zhan)模式方(fang)(fang)(fang)(fang)(fang)面的(de)(de)客(ke)觀要求，注重(zhong)各(ge)(ge)方(fang)(fang)(fang)(fang)(fang)面一(yi)系(xi)(xi)列新(xin)(xin)營(ying)(ying)(ying)(ying)銷(xiao)管(guan)(guan)(guan)(guan)理(li)(li)理(li)(li)念的(de)(de)研(yan)究(jiu)，比如(ru)，客(ke)戶生命周期(qi)、客(ke)戶關(guan)系(xi)(xi)管(guan)(guan)(guan)(guan)理(li)(li)，這些都(dou)是未來(lai)工商管(guan)(guan)(guan)(guan)理(li)(li)方(fang)(fang)(fang)(fang)(fang)面的(de)(de)重(zhong)中(zhong)之重(zhong)，也就是說(shuo)(shuo)，在(zai)外來(lai)發(fa)(fa)展(zhan)道路上，企業營(ying)(ying)(ying)(ying)銷(xiao)管(guan)(guan)(guan)(guan)理(li)(li)內(nei)(nei)容會進一(yi)步擴展(zhan)，其(qi)體現在(zai)不(bu)同方(fang)(fang)(fang)(fang)(fang)面。此外，在(zai)工商管(guan)(guan)(guan)(guan)理(li)(li)作用(yong)下，企業運(yun)(yun)作管(guan)(guan)(guan)(guan)理(li)(li)國際化(hua)水平有所(suo)提(ti)高，其(qi)管(guan)(guan)(guan)(guan)理(li)(li)理(li)(li)念呈現出多元(yuan)化(hua)特點，管(guan)(guan)(guan)(guan)理(li)(li)內(nei)(nei)容進一(yi)步細(xi)化(hua)，精(jing)細(xi)化(hua)管(guan)(guan)(guan)(guan)理(li)(li)模式、戰略管(guan)(guan)(guan)(guan)理(li)(li)模式同時被應(ying)用(yong)到(dao)運(yun)(yun)營(ying)(ying)(ying)(ying)管(guan)(guan)(guan)(guan)理(li)(li)中(zhong)，而這也是新(xin)(xin)時期(qi)企業運(yun)(yun)營(ying)(ying)(ying)(ying)管(guan)(guan)(guan)(guan)理(li)(li)的(de)(de)關(guan)鍵所(suo)在(zai)，是增強(qiang)企業核心(xin)競爭力，走上長(chang)遠發(fa)(fa)展(zhan)道路的(de)(de)重(zhong)要保(bao)障(zhang)。

2.2模糊經營管(guan)理(li)模式不斷發展，知識管(guan)理(li)成為核心(xin)管(guan)理(li)

在(zai)工商管(guan)理(li)(li)發(fa)展(zhan)道路，企業(ye)(ye)(ye)(ye)經(jing)(jing)(jing)(jing)營(ying)管(guan)理(li)(li)理(li)(li)念(nian)以及模式會進一(yi)步發(fa)展(zhan)，物流管(guan)理(li)(li)應(ying)運(yun)而(er)生，承擔著多方(fang)面責(ze)任，業(ye)(ye)(ye)(ye)務后勤工作、企業(ye)(ye)(ye)(ye)經(jing)(jing)(jing)(jing)營(ying)管(guan)理(li)(li)等(deng)，“即時生產、無(wu)庫存經(jing)(jing)(jing)(jing)營(ying)”等(deng)理(li)(li)念(nian)應(ying)運(yun)而(er)生，模糊經(jing)(jing)(jing)(jing)營(ying)管(guan)理(li)(li)模式持續(xu)發(fa)展(zhan)，商品庫存的必要性大幅度降低，降低企業(ye)(ye)(ye)(ye)運(yun)營(ying)成本(ben)的基礎(chu)上，利于加快(kuai)其資金周轉(zhuan)速度。同(tong)時，在(zai)企業(ye)(ye)(ye)(ye)經(jing)(jing)(jing)(jing)營(ying)管(guan)理(li)(li)方(fang)面，知識(shi)資本(ben)管(guan)理(li)(li)的重要性日漸顯現，在(zai)知識(shi)資本(ben)共(gong)享作用(yong)下，各類企業(ye)(ye)(ye)(ye)間的協作力度日漸加大，彼此間的交(jiao)流、合作日漸頻繁，企業(ye)(ye)(ye)(ye)所(suo)面對的市場進一(yi)步擴大，為(wei)其迎(ying)來更多的發(fa)展(zhan)機遇，而(er)企業(ye)(ye)(ye)(ye)間的依存關系也(ye)日漸密切(qie)。

3結語

總而言之(zhi)，在(zai)社(she)會市場經濟(ji)背景下(xia)，企(qi)(qi)業(ye)(ye)工商管(guan)(guan)(guan)理(li)(li)熱(re)點問題(ti)體(ti)現(xian)在(zai)企(qi)(qi)業(ye)(ye)文(wen)化管(guan)(guan)(guan)理(li)(li)、企(qi)(qi)業(ye)(ye)戰(zhan)略管(guan)(guan)(guan)理(li)(li)等(deng)方(fang)(fang)(fang)面(mian)，其發(fa)展(zhan)趨(qu)勢也體(ti)現(xian)不同方(fang)(fang)(fang)面(mian)，企(qi)(qi)業(ye)(ye)運營(ying)(ying)管(guan)(guan)(guan)理(li)(li)中知識管(guan)(guan)(guan)理(li)(li)的重要(yao)(yao)性(xing)(xing)日(ri)漸顯現(xian)，模糊(hu)經營(ying)(ying)管(guan)(guan)(guan)理(li)(li)模式(shi)不斷發(fa)展(zhan)，企(qi)(qi)業(ye)(ye)營(ying)(ying)銷管(guan)(guan)(guan)理(li)(li)內(nei)容進一步擴大，企(qi)(qi)業(ye)(ye)運作管(guan)(guan)(guan)理(li)(li)方(fang)(fang)(fang)面(mian)的國際化水平進一步提高等(deng)。在(zai)研究(jiu)(jiu)工商管(guan)(guan)(guan)理(li)(li)熱(re)點問題(ti)中，研究(jiu)(jiu)者(zhe)需(xu)要(yao)(yao)綜合(he)分(fen)析(xi)各方(fang)(fang)(fang)面(mian)因素(su)，要(yao)(yao)以社(she)會市場為(wei)(wei)導向(xiang)，客觀分(fen)析(xi)各類新問題(ti)，采取針對(dui)性(xing)(xing)措施(shi)加(jia)以解決，為(wei)(wei)企(qi)(qi)業(ye)(ye)運營(ying)(ying)管(guan)(guan)(guan)理(li)(li)注入更多的新鮮(xian)血液，進一步提高其競(jing)爭軟實力。

[參考文獻]

[1]尹(yin)玉霞.工商管理的熱點(dian)問題分(fen)析及發(fa)展(zhan)趨勢[J].赤子(上中旬),2015(19).

[2]陳(chen)子瓊.工商管理(li)的熱點問題分析及發展(zhan)趨勢[J].大眾(zhong)商務,2010(16).

篇4

     工(gong)(gong)商(shang)管理(li)(li)(li)培(pei)(pei)訓可以(yi)幫(bang)助企(qi)(qi)(qi)業(ye)(ye)管理(li)(li)(li)人(ren)提(ti)升自身的(de)(de)管理(li)(li)(li)水平，從(cong)而(er)幫(bang)助企(qi)(qi)(qi)業(ye)(ye)做(zuo)出科學的(de)(de)管理(li)(li)(li)決策，所以(yi)，工(gong)(gong)商(shang)管理(li)(li)(li)培(pei)(pei)訓的(de)(de)質量(liang)，是(shi)影響企(qi)(qi)(qi)業(ye)(ye)長遠發展的(de)(de)重要因(yin)素，但(dan)是(shi)就目前(qian)來看，我國企(qi)(qi)(qi)業(ye)(ye)的(de)(de)工(gong)(gong)商(shang)管理(li)(li)(li)培(pei)(pei)訓仍然存在著一(yi)定(ding)的(de)(de)問題(ti)(ti)，導致(zhi)企(qi)(qi)(qi)業(ye)(ye)的(de)(de)工(gong)(gong)商(shang)管理(li)(li)(li)培(pei)(pei)訓質量(liang)不高，從(cong)而(er)不能為(wei)企(qi)(qi)(qi)業(ye)(ye)的(de)(de)管理(li)(li)(li)提(ti)供(gong)幫(bang)助，因(yin)此，本文首先對(dui)(dui)企(qi)(qi)(qi)業(ye)(ye)工(gong)(gong)商(shang)管理(li)(li)(li)培(pei)(pei)訓存在的(de)(de)問題(ti)(ti)進行了解析，然后制定(ding)了相應的(de)(de)對(dui)(dui)策，從(cong)而(er)為(wei)提(ti)高工(gong)(gong)商(shang)管理(li)(li)(li)培(pei)(pei)訓質量(liang)提(ti)供(gong)相關的(de)(de)途徑，

 

一、現代工(gong)商管理培訓存在的問題

 

(一)工(gong)商管理培訓沒(mei)有得到重視

 

很多(duo)企業雖然(ran)順應潮流(liu)開展(zhan)了相關的(de)(de)(de)工(gong)商(shang)(shang)(shang)(shang)管理(li)(li)課(ke)程，但是(shi)實際上(shang)并沒有(you)對(dui)工(gong)商(shang)(shang)(shang)(shang)管理(li)(li)培(pei)(pei)訓(xun)有(you)著足夠的(de)(de)(de)認識，在這(zhe)種情況下，這(zhe)些(xie)(xie)企業的(de)(de)(de)工(gong)商(shang)(shang)(shang)(shang)管理(li)(li)培(pei)(pei)訓(xun)沒有(you)得到應有(you)的(de)(de)(de)重視，導致工(gong)商(shang)(shang)(shang)(shang)管理(li)(li)培(pei)(pei)訓(xun)的(de)(de)(de)質(zhi)量不高、效果(guo)不好，尤(you)其是(shi)一(yi)些(xie)(xie)發展(zhan)中的(de)(de)(de)企業，對(dui)于開展(zhan)工(gong)商(shang)(shang)(shang)(shang)管理(li)(li)培(pei)(pei)訓(xun)表示不理(li)(li)解，這(zhe)樣一(yi)來，在這(zhe)些(xie)(xie)企業開展(zhan)工(gong)商(shang)(shang)(shang)(shang)管理(li)(li)課(ke)程就(jiu)變成了一(yi)種形式(shi)，員工(gong)在進行(xing)培(pei)(pei)訓(xun)時也只把培(pei)(pei)訓(xun)當做任務，沒有(you)認真的(de)(de)(de)去進行(xing)工(gong)商(shang)(shang)(shang)(shang)管理(li)(li)知識學習

 

(二)培(pei)訓(xun)方(fang)法和(he)培(pei)訓(xun)內容落后

 

培訓(xun)(xun)方(fang)(fang)(fang)法和培訓(xun)(xun)內(nei)容的(de)(de)落后，是很(hen)多企(qi)(qi)業(ye)工(gong)商管理(li)培訓(xun)(xun)質量不高(gao)的(de)(de)原因(yin)，一(yi)方(fang)(fang)(fang)面，國內(nei)很(hen)多的(de)(de)企(qi)(qi)業(ye)進(jin)(jin)行(xing)工(gong)商管理(li)培訓(xun)(xun)時，采用(yong)的(de)(de)都是“灌輸式(shi)”的(de)(de)培訓(xun)(xun)方(fang)(fang)(fang)法，使得(de)學(xue)(xue)員在(zai)進(jin)(jin)行(xing)學(xue)(xue)習時不能充(chong)分理(li)解理(li)論意味較強的(de)(de)工(gong)商管理(li)知識(shi)。另一(yi)方(fang)(fang)(fang)面，一(yi)些(xie)企(qi)(qi)業(ye)每(mei)年(nian)的(de)(de)工(gong)商管理(li)培訓(xun)(xun)內(nei)容基本一(yi)致，沒(mei)有將(jiang)與時俱進(jin)(jin)的(de)(de)工(gong)商管理(li)知識(shi)更(geng)新到培訓(xun)(xun)中，使得(de)工(gong)商管理(li)培訓(xun)(xun)難以引起(qi)學(xue)(xue)員的(de)(de)興(xing)趣，并且也難以達成預期的(de)(de)培訓(xun)(xun)效果，

 

(三)培訓考核制(zhi)度滯后

 

考核(he)是督促學員(yuan)認(ren)真進行(xing)工商(shang)(shang)管(guan)理(li)知識(shi)學習的(de)良好手段，所(suo)以也(ye)(ye)是工商(shang)(shang)管(guan)理(li)培訓質量的(de)基(ji)本(ben)保障，而一些企業的(de)考核(he)內容(rong)非(fei)常簡單，以便使(shi)員(yuan)工順利通過考核(he)。這使(shi)得教師無法(fa)真正了解到(dao)學生(sheng)的(de)學習情況，而學生(sheng)本(ben)身對學習也(ye)(ye)不甚重視，因(yin)此(ci)，培訓考核(he)制度的(de)滯后，也(ye)(ye)是影響工商(shang)(shang)管(guan)理(li)培訓質量的(de)重要問題，

 

(四(si))缺乏優秀(xiu)的師資力量(liang)

 

工(gong)商(shang)管(guan)理(li)(li)培(pei)(pei)(pei)訓(xun)質(zhi)(zhi)量不高的重要原因之一，就(jiu)是缺乏優秀的師(shi)(shi)資力(li)量，因為想要長(chang)期聘用(yong)一t優秀的工(gong)商(shang)管(guan)理(li)(li)培(pei)(pei)(pei)訓(xun)教(jiao)師(shi)(shi)，就(jiu)需(xu)要花費大量的金錢來資助(zhu)教(jiao)師(shi)(shi)到國外進行進修，這使得(de)很(hen)多企業望(wang)而(er)(er)卻步，沒有(you)認真的選擇工(gong)商(shang)管(guan)理(li)(li)培(pei)(pei)(pei)訓(xun)教(jiao)師(shi)(shi)，而(er)(er)教(jiao)師(shi)(shi)存(cun)在的缺乏實踐經驗和(he)專業素(su)質(zhi)(zhi)不過關(guan)等問題(ti)，將會影響培(pei)(pei)(pei)訓(xun)的效果，從而(er)(er)使企業根本無法完(wan)成高質(zhi)(zhi)量的工(gong)商(shang)管(guan)理(li)(li)培(pei)(pei)(pei)訓(xun)。

 

(一)提高企業(ye)對工商管理培(pei)訓的認(ren)識

 

提高(gao)企(qi)(qi)(qi)業對(dui)(dui)工(gong)(gong)商(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)理(li)(li)培(pei)(pei)訓(xun)(xun)(xun)(xun)的(de)認識(shi)，就可以使企(qi)(qi)(qi)業領導(dao)和員(yuan)工(gong)(gong)重(zhong)(zhong)視(shi)起工(gong)(gong)商(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)理(li)(li)培(pei)(pei)訓(xun)(xun)(xun)(xun)，從而(er)(er)用端正的(de)態度來(lai)進(jin)行工(gong)(gong)商(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)理(li)(li)培(pei)(pei)訓(xun)(xun)(xun)(xun)，自覺的(de)完成工(gong)(gong)商(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)理(li)(li)學習，進(jin)而(er)(er)提升工(gong)(gong)商(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)理(li)(li)培(pei)(pei)訓(xun)(xun)(xun)(xun)的(de)質量，為了提高(gao)企(qi)(qi)(qi)業對(dui)(dui)工(gong)(gong)商(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)理(li)(li)培(pei)(pei)訓(xun)(xun)(xun)(xun)的(de)只，首先(xian)要(yao)對(dui)(dui)企(qi)(qi)(qi)業領導(dao)階層進(jin)行工(gong)(gong)商(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)理(li)(li)培(pei)(pei)訓(xun)(xun)(xun)(xun)重(zhong)(zhong)要(yao)性(xing)的(de)知識(shi)普及，使企(qi)(qi)(qi)業自上而(er)(er)下的(de)對(dui)(dui)工(gong)(gong)商(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)理(li)(li)培(pei)(pei)訓(xun)(xun)(xun)(xun)重(zhong)(zhong)視(shi)起來(lai)，其次，需要(yao)加強對(dui)(dui)工(gong)(gong)商(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)理(li)(li)培(pei)(pei)訓(xun)(xun)(xun)(xun)重(zhong)(zhong)要(yao)性(xing)的(de)宣傳，使企(qi)(qi)(qi)業員(yuan)工(gong)(gong)了解到企(qi)(qi)(qi)業進(jin)行工(gong)(gong)商(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)理(li)(li)培(pei)(pei)訓(xun)(xun)(xun)(xun)的(de)意義(yi)，從而(er)(er)使員(yuan)工(gong)(gong)將工(gong)(gong)商(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)理(li)(li)培(pei)(pei)訓(xun)(xun)(xun)(xun)當成自己的(de)責任，進(jin)而(er)(er)認真進(jin)行工(gong)(gong)商(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)理(li)(li)學習叭(ba)，

 

(二)對培(pei)訓方法和培(pei)訓內容進行改(gai)革

 

企(qi)業(ye)要積(ji)極(ji)的(de)(de)(de)進行(xing)(xing)工商(shang)(shang)(shang)管(guan)理(li)(li)培(pei)訓(xun)(xun)(xun)改(gai)革，從(cong)(cong)而提高工商(shang)(shang)(shang)管(guan)理(li)(li)培(pei)訓(xun)(xun)(xun)的(de)(de)(de)質量，首(shou)先，要采用“大腦激蕩法(fa)”等(deng)各種形式的(de)(de)(de)培(pei)訓(xun)(xun)(xun)方法(fa)對(dui)學(xue)(xue)員(yuan)(yuan)進行(xing)(xing)培(pei)訓(xun)(xun)(xun)，從(cong)(cong)學(xue)(xue)員(yuan)(yuan)的(de)(de)(de)需求角度出發(fa)(fa)，來進行(xing)(xing)培(pei)訓(xun)(xun)(xun)方法(fa)的(de)(de)(de)選擇，從(cong)(cong)而激發(fa)(fa)學(xue)(xue)員(yuan)(yuan)的(de)(de)(de)學(xue)(xue)習(xi)興趣，其次，要不時(shi)的(de)(de)(de)對(dui)教材內容進行(xing)(xing)更新(xin)，將(jiang)一些最新(xin)的(de)(de)(de)案(an)例加入到培(pei)訓(xun)(xun)(xun)內容中，從(cong)(cong)而貼(tie)近學(xue)(xue)員(yuan)(yuan)的(de)(de)(de)生活，使學(xue)(xue)員(yuan)(yuan)能夠(gou)將(jiang)理(li)(li)論知識(shi)和(he)實踐內容有機的(de)(de)(de)結合起來，加深學(xue)(xue)員(yuan)(yuan)對(dui)工商(shang)(shang)(shang)管(guan)理(li)(li)知識(shi)的(de)(de)(de)理(li)(li)解，進而提升工商(shang)(shang)(shang)管(guan)理(li)(li)培(pei)訓(xun)(xun)(xun)的(de)(de)(de)質量，

 

(三)完善培訓考核制度

 

為(wei)了提高(gao)工商(shang)(shang)管(guan)理培(pei)訓(xun)(xun)的質(zhi)量，要(yao)對(dui)現有的培(pei)訓(xun)(xun)考(kao)(kao)核制度進行完善，首先，要(yao)為(wei)學(xue)(xue)員(yuan)(yuan)創造一1、好的考(kao)(kao)核環境，使他們(men)認識(shi)到企(qi)業對(dui)于工商(shang)(shang)管(guan)理培(pei)訓(xun)(xun)的重視(shi)(shi)。其次，要(yao)從理論和(he)實踐兩方面對(dui)學(xue)(xue)員(yuan)(yuan)進行考(kao)(kao)核，從而真正(zheng)了解學(xue)(xue)員(yuan)(yuan)對(dui)工商(shang)(shang)管(guan)理知(zhi)識(shi)的掌握程度，再者，要(yao)適當增加考(kao)(kao)核內容(rong)的難(nan)度，不以學(xue)(xue)員(yuan)(yuan)通過考(kao)(kao)核為(wei)考(kao)(kao)核目的，總之，只有使學(xue)(xue)員(yuan)(yuan)重視(shi)(shi)起工商(shang)(shang)管(guan)理培(pei)訓(xun)(xun)考(kao)(kao)核，才能真正(zheng)的督促學(xue)(xue)員(yuan)(yuan)進行工商(shang)(shang)管(guan)理知(zhi)識(shi)學(xue)(xue)習，從而提高(gao)工商(shang)(shang)管(guan)理培(pei)訓(xun)(xun)的質(zhi)量，

 

(四)注重培訓的(de)師資隊伍的(de)建設(she)

 

為了提高企(qi)業(ye)的(de)工(gong)(gong)商管(guan)(guan)理培(pei)(pei)(pei)訓(xun)質量，企(qi)業(ye)要注重(zhong)培(pei)(pei)(pei)訓(xun)的(de)師(shi)(shi)(shi)資隊(dui)(dui)伍(wu)(wu)建設(she)，首先，要從(cong)(cong)理論知識和實踐能(neng)(neng)力等多1、方面對現有師(shi)(shi)(shi)資隊(dui)(dui)伍(wu)(wu)的(de)技術水(shui)平(ping)進行(xing)(xing)考核，建立嚴格的(de)師(shi)(shi)(shi)資iU正體系，其次，要從(cong)(cong)國外引進優秀的(de)工(gong)(gong)商管(guan)(guan)理培(pei)(pei)(pei)訓(xun)教師(shi)(shi)(shi)，從(cong)(cong)而(er)提高整t師(shi)(shi)(shi)資隊(dui)(dui)伍(wu)(wu)的(de)水(shui)平(ping)，再者，要對師(shi)(shi)(shi)資隊(dui)(dui)伍(wu)(wu)進行(xing)(xing)投資，保(bao)證教師(shi)(shi)(shi)的(de)培(pei)(pei)(pei)訓(xun)水(shui)平(ping)定(ding)期得到提升，另外，要促進企(qi)業(ye)工(gong)(gong)商管(guan)(guan)理培(pei)(pei)(pei)訓(xun)隊(dui)(dui)伍(wu)(wu)參與國際性的(de)交流活動，從(cong)(cong)而(er)提升教師(shi)(shi)(shi)隊(dui)(dui)伍(wu)(wu)的(de)專業(ye)素質，總之(zhi)，只有好(hao)的(de)師(shi)(shi)(shi)資力量，才能(neng)(neng)為提高工(gong)(gong)商管(guan)(guan)理培(pei)(pei)(pei)訓(xun)質量提供一定(ding)的(de)保(bao)障,

 

三、結論

 

總而(er)言(yan)之，通(tong)過了解企業(ye)進行工(gong)(gong)(gong)商管(guan)理(li)(li)培(pei)(pei)訓時存(cun)在的(de)(de)(de)(de)問(wen)題，可以找到相應的(de)(de)(de)(de)提(ti)高工(gong)(gong)(gong)商管(guan)理(li)(li)培(pei)(pei)訓質(zhi)量的(de)(de)(de)(de)途徑，從(cong)而(er)提(ti)高企業(ye)員工(gong)(gong)(gong)的(de)(de)(de)(de)管(guan)理(li)(li)素(su)質(zhi)，進而(er)為企業(ye)的(de)(de)(de)(de)發展提(ti)供科學(xue)的(de)(de)(de)(de)管(guan)理(li)(li)，而(er)在企業(ye)競(jing)爭(zheng)日漸激烈的(de)(de)(de)(de)情況下，企業(ye)競(jing)爭(zheng)力的(de)(de)(de)(de)提(ti)高和(he)企業(ye)的(de)(de)(de)(de)可持續發展，都需要(yao)高素(su)質(zhi)的(de)(de)(de)(de)管(guan)理(li)(li)人才來完成，所以說(shuo)，工(gong)(gong)(gong)商管(guan)理(li)(li)培(pei)(pei)訓質(zhi)量的(de)(de)(de)(de)提(ti)高對(dui)(dui)于加(jia)強企業(ye)管(guan)理(li)(li)和(he)實現企業(ye)經濟效益有著(zhu)重要(yao)的(de)(de)(de)(de)意義(yi)，因(yin)此，本文(wen)對(dui)(dui)提(ti)高工(gong)(gong)(gong)商管(guan)理(li)(li)培(pei)(pei)訓質(zhi)量問(wen)題進行的(de)(de)(de)(de)研究，對(dui)(dui)于企業(ye)的(de)(de)(de)(de)發展有著(zhu)重要(yao)的(de)(de)(de)(de)意義(yi)。

 

參考文獻：

 

[1]秀(xiu)鳳君(jun).開展(zhan)工商管理培(pei)訓(xun)的幾點思考(kao)[J].科技刨(bao)新與應用,2012,25(01):29t).

 

[2]曾中偉(wei),葉建偉(wei)，白霞.加強企(qi)業工商管理(li)培訓的對策建議(yi)[J].神華科技(ji),2013,03(1

 

[3]鳳(feng).如何(he)加強工商管(guan)理(li)(li)培訓提高企(qi)業管(guan)理(li)(li)水平[J].經營管(guan)理(li)(li)者,2013,07(01):73.

篇5

關鍵詞：企業 工商管理 培訓 加(jia)強 水平

0 引言

隨著市場經濟(ji)的(de)(de)(de)推入(ru)與(yu)發(fa)展(zhan)(zhan)，企(qi)(qi)業(ye)(ye)得到了快速(su)的(de)(de)(de)發(fa)展(zhan)(zhan)。當然，企(qi)(qi)業(ye)(ye)的(de)(de)(de)快速(su)發(fa)展(zhan)(zhan)也對企(qi)(qi)業(ye)(ye)的(de)(de)(de)管理(li)(li)(li)工(gong)作提(ti)(ti)(ti)出了更(geng)高(gao)的(de)(de)(de)要求。因而(er)，企(qi)(qi)業(ye)(ye)經營管理(li)(li)(li)人(ren)員的(de)(de)(de)隊伍建設逐(zhu)漸(jian)成(cheng)為提(ti)(ti)(ti)高(gao)企(qi)(qi)業(ye)(ye)管理(li)(li)(li)水平(ping)必須高(gao)度重(zhong)視(shi)的(de)(de)(de)問題(ti)。而(er)加強(qiang)工(gong)商管理(li)(li)(li)培(pei)(pei)訓(xun)(xun)(xun)作為提(ti)(ti)(ti)高(gao)企(qi)(qi)業(ye)(ye)管理(li)(li)(li)人(ren)員素(su)質(zhi)的(de)(de)(de)最(zui)有(you)效的(de)(de)(de)方(fang)式之一，使企(qi)(qi)業(ye)(ye)日(ri)益關(guan)注并加強(qiang)工(gong)商管理(li)(li)(li)培(pei)(pei)訓(xun)(xun)(xun)的(de)(de)(de)工(gong)作。加強(qiang)工(gong)商管理(li)(li)(li)培(pei)(pei)訓(xun)(xun)(xun)之于提(ti)(ti)(ti)高(gao)企(qi)(qi)業(ye)(ye)管理(li)(li)(li)水平(ping)具(ju)有(you)重(zhong)大的(de)(de)(de)意義(yi)，成(cheng)為了擺在企(qi)(qi)業(ye)(ye)管理(li)(li)(li)工(gong)作者面(mian)前的(de)(de)(de)重(zhong)大課題(ti)。對此，筆者分析了現存的(de)(de)(de)管理(li)(li)(li)培(pei)(pei)訓(xun)(xun)(xun)中存在的(de)(de)(de)一些滯后(hou)因素(su)，并有(you)針對性(xing)地提(ti)(ti)(ti)出有(you)助(zhu)于加強(qiang)管理(li)(li)(li)培(pei)(pei)訓(xun)(xun)(xun)的(de)(de)(de)可行性(xing)建議，以期提(ti)(ti)(ti)高(gao)培(pei)(pei)訓(xun)(xun)(xun)質(zhi)量(liang)，提(ti)(ti)(ti)高(gao)管理(li)(li)(li)人(ren)員的(de)(de)(de)素(su)質(zhi)與(yu)管理(li)(li)(li)能(neng)力。

1 加強工商(shang)管理培訓的重要(yao)意(yi)義

工商(shang)管(guan)(guan)(guan)理(li)培訓(xun)是指(zhi)通過學習金融、財務(wu)、營銷、經(jing)濟法、國際商(shang)務(wu)等(deng)知(zhi)(zhi)識，并提(ti)高(gao)(gao)管(guan)(guan)(guan)理(li)人員(yuan)在其崗位上綜合(he)運用這些知(zhi)(zhi)識的(de)(de)(de)(de)手段，開(kai)展經(jing)營管(guan)(guan)(guan)理(li)活動的(de)(de)(de)(de)能力(li)。提(ti)高(gao)(gao)企(qi)業的(de)(de)(de)(de)競(jing)爭(zheng)(zheng)力(li)，關(guan)鍵是要提(ti)高(gao)(gao)企(qi)業的(de)(de)(de)(de)管(guan)(guan)(guan)理(li)水平(ping)。而(er)管(guan)(guan)(guan)理(li)水平(ping)的(de)(de)(de)(de)競(jing)爭(zheng)(zheng)實(shi)則是管(guan)(guan)(guan)理(li)人員(yuan)素(su)質(zhi)的(de)(de)(de)(de)競(jing)爭(zheng)(zheng)。提(ti)高(gao)(gao)管(guan)(guan)(guan)理(li)水平(ping)則是要提(ti)高(gao)(gao)管(guan)(guan)(guan)理(li)人員(yuan)的(de)(de)(de)(de)素(su)質(zhi)和管(guan)(guan)(guan)理(li)能力(li)，這就(jiu)需要依靠(kao)加強工商(shang)管(guan)(guan)(guan)理(li)培訓(xun)來實(shi)現。而(er)在我國市場經(jing)濟深入推廣的(de)(de)(de)(de)環境下，工商(shang)管(guan)(guan)(guan)理(li)培訓(xun)更是極(ji)具意義(yi)。

首先，工(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)是(shi)提(ti)高(gao)企(qi)業(ye)(ye)干部素(su)質(zhi)與管(guan)(guan)理(li)(li)(li)(li)(li)能(neng)(neng)力(li)的(de)(de)(de)(de)(de)(de)(de)(de)需(xu)(xu)要(yao)。據(ju)調查(cha)，我國(guo)大(da)多數企(qi)業(ye)(ye)管(guan)(guan)理(li)(li)(li)(li)(li)人(ren)員(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)學歷總(zong)體(ti)偏(pian)低，同(tong)時(shi)還(huan)有部分人(ren)員(yuan)不(bu)是(shi)科班出(chu)身(shen)，因而(er)不(bu)具備專業(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)管(guan)(guan)理(li)(li)(li)(li)(li)知(zhi)識與技能(neng)(neng)。通過(guo)加(jia)強工(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)，不(bu)僅可(ke)以(yi)(yi)(yi)彌(mi)補(bu)管(guan)(guan)理(li)(li)(li)(li)(li)人(ren)員(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)理(li)(li)(li)(li)(li)論知(zhi)識空(kong)缺，還(huan)可(ke)以(yi)(yi)(yi)促(cu)進(jin)他們(men)形(xing)成(cheng)良好的(de)(de)(de)(de)(de)(de)(de)(de)管(guan)(guan)理(li)(li)(li)(li)(li)能(neng)(neng)力(li)。其次，工(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)是(shi)適應時(shi)展(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)需(xu)(xu)要(yao)。隨著我國(guo)加(jia)入(ru)了WTO，企(qi)業(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)生存發(fa)展(zhan)環境已(yi)面(mian)向世(shi)界，同(tong)時(shi)，競爭也顯(xian)得更為激烈，從而(er)面(mian)臨(lin)著更加(jia)嚴峻的(de)(de)(de)(de)(de)(de)(de)(de)發(fa)展(zhan)形(xing)勢。面(mian)對這(zhe)樣的(de)(de)(de)(de)(de)(de)(de)(de)環境轉變(bian)，不(bu)斷加(jia)強工(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)，培(pei)(pei)訓(xun)(xun)出(chu)高(gao)素(su)質(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)管(guan)(guan)理(li)(li)(li)(li)(li)人(ren)才，才可(ke)能(neng)(neng)不(bu)斷地(di)更新(xin)能(neng)(neng)力(li)以(yi)(yi)(yi)適應日新(xin)月異(yi)的(de)(de)(de)(de)(de)(de)(de)(de)形(xing)勢，緊跟時(shi)展(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)潮流。最(zui)后，工(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)是(shi)企(qi)業(ye)(ye)實(shi)現社會主(zhu)義市(shi)場(chang)經(jing)濟轉變(bian)的(de)(de)(de)(de)(de)(de)(de)(de)重要(yao)手段。黨(dang)的(de)(de)(de)(de)(de)(de)(de)(de)十四屆(jie)三中全(quan)會提(ti)出(chu)了“兩個根本性轉變(bian)”的(de)(de)(de)(de)(de)(de)(de)(de)要(yao)求，以(yi)(yi)(yi)順應世(shi)界發(fa)展(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)必(bi)然趨勢。而(er)工(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)正是(shi)實(shi)現企(qi)業(ye)(ye)轉變(bian)機制的(de)(de)(de)(de)(de)(de)(de)(de)有效方式(shi)之一，通過(guo)培(pei)(pei)訓(xun)(xun)以(yi)(yi)(yi)幫助(zhu)領導(dao)干部駕馭企(qi)業(ye)(ye)從而(er)走向社會主(zhu)義市(shi)場(chang)經(jing)濟。另外，國(guo)家所確(que)定的(de)(de)(de)(de)(de)(de)(de)(de)企(qi)業(ye)(ye)管(guan)(guan)理(li)(li)(li)(li)(li)干部的(de)(de)(de)(de)(de)(de)(de)(de)新(xin)要(yao)求，也以(yi)(yi)(yi)工(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)為內容，以(yi)(yi)(yi)達到(dao)先進(jin)的(de)(de)(de)(de)(de)(de)(de)(de)企(qi)業(ye)(ye)管(guan)(guan)理(li)(li)(li)(li)(li)水(shui)平。從這(zhe)一角度來看(kan)，工(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)(li)培(pei)(pei)訓(xun)(xun)又是(shi)一項極具社會意(yi)義的(de)(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)(gong)作項目。

總而言之，通過工商管理(li)培(pei)訓，可以提高企業(ye)管理(li)人(ren)員的(de)專(zhuan)業(ye)素質，使(shi)其掌握先進的(de)管理(li)理(li)論(lun)知識(shi)與(yu)方法并運用到實踐中，從而改善企業(ye)管理(li)水平，使(shi)企業(ye)的(de)管理(li)與(yu)社會(hui)、并與(yu)世(shi)界(jie)接軌。加強(qiang)工商管理(li)，對提高企業(ye)管理(li)水平，提高企業(ye)的(de)市場競爭力具有(you)重大(da)的(de)意義。

2 目前工商(shang)管理(li)培訓中存在(zai)的問題(ti)

就我國企業(ye)目前(qian)的(de)(de)工(gong)商(shang)管理(li)(li)培(pei)(pei)訓(xun)(xun)(xun)(xun)現狀來看，主要(yao)存在著以下幾(ji)個(ge)方(fang)面的(de)(de)問題。一(yi)(yi)是(shi)(shi)企業(ye)對(dui)工(gong)商(shang)管理(li)(li)培(pei)(pei)訓(xun)(xun)(xun)(xun)的(de)(de)重(zhong)視程度不夠。由于沒(mei)有(you)充(chong)分地認識到(dao)工(gong)商(shang)管理(li)(li)培(pei)(pei)訓(xun)(xun)(xun)(xun)的(de)(de)重(zhong)要(yao)性，企業(ye)領導往(wang)(wang)往(wang)(wang)會忽(hu)視管理(li)(li)培(pei)(pei)訓(xun)(xun)(xun)(xun)，并認為培(pei)(pei)訓(xun)(xun)(xun)(xun)是(shi)(shi)不必(bi)要(yao)的(de)(de)，使(shi)培(pei)(pei)訓(xun)(xun)(xun)(xun)得(de)不到(dao)有(you)效(xiao)的(de)(de)開展，有(you)些領導甚至會借故推托(tuo)不參與培(pei)(pei)訓(xun)(xun)(xun)(xun)。二是(shi)(shi)培(pei)(pei)訓(xun)(xun)(xun)(xun)的(de)(de)師(shi)資(zi)(zi)相對(dui)落(luo)后。如果企業(ye)沒(mei)有(you)形成(cheng)一(yi)(yi)支(zhi)高素質的(de)(de)培(pei)(pei)訓(xun)(xun)(xun)(xun)師(shi)資(zi)(zi)隊伍，就很難為培(pei)(pei)訓(xun)(xun)(xun)(xun)取(qu)得(de)成(cheng)效(xiao)提(ti)供保障。目前(qian)的(de)(de)工(gong)商(shang)管理(li)(li)培(pei)(pei)訓(xun)(xun)(xun)(xun)在師(shi)資(zi)(zi)方(fang)面的(de)(de)力量非常(chang)薄(bo)弱，主要(yao)表現為教(jiao)師(shi)學歷低(di)、教(jiao)師(shi)相對(dui)缺少(shao)企業(ye)實踐經驗、業(ye)務素質低(di)等。三是(shi)(shi)培(pei)(pei)訓(xun)(xun)(xun)(xun)方(fang)式(shi)(shi)單(dan)一(yi)(yi)。當前(qian)工(gong)商(shang)管理(li)(li)培(pei)(pei)訓(xun)(xun)(xun)(xun)仍然以傳(chuan)統(tong)(tong)的(de)(de)滿堂灌的(de)(de)方(fang)式(shi)(shi)開展，形式(shi)(shi)、內(nei)容單(dan)一(yi)(yi)，培(pei)(pei)訓(xun)(xun)(xun)(xun)難以取(qu)得(de)良好成(cheng)效(xiao)。四是(shi)(shi)培(pei)(pei)訓(xun)(xun)(xun)(xun)考(kao)核(he)方(fang)式(shi)(shi)滯后。傳(chuan)統(tong)(tong)的(de)(de)培(pei)(pei)訓(xun)(xun)(xun)(xun)考(kao)核(he)方(fang)式(shi)(shi)與傳(chuan)統(tong)(tong)的(de)(de)學校教(jiao)學考(kao)核(he)方(fang)式(shi)(shi)并沒(mei)有(you)太(tai)大的(de)(de)差異(yi)，往(wang)(wang)往(wang)(wang)都是(shi)(shi)以簡(jian)單(dan)的(de)(de)筆試(shi)(shi)考(kao)核(he)為標準，也同(tong)樣會造成(cheng)應試(shi)(shi)培(pei)(pei)訓(xun)(xun)(xun)(xun)的(de)(de)結果。

3 加強(qiang)管理(li)人員的工(gong)商管理(li)培(pei)訓

鑒(jian)于工商管理(li)(li)培訓(xun)對提高企業(ye)的(de)管理(li)(li)水平具有如此重(zhong)大(da)的(de)意(yi)義，從新(xin)(xin)的(de)高度上重(zhong)新(xin)(xin)審視工商管理(li)(li)培訓(xun)，針對現存的(de)培訓(xun)機制中存在的(de)滯后問題(ti)而(er)探討加強培訓(xun)的(de)方式也是勢在必行的(de)。

第(di)一，轉變理(li)(li)念，加(jia)(jia)強(qiang)(qiang)對(dui)(dui)(dui)(dui)工(gong)(gong)商管(guan)(guan)(guan)理(li)(li)培(pei)(pei)(pei)(pei)訓(xun)(xun)的(de)(de)(de)重(zhong)視(shi)(shi)。要(yao)加(jia)(jia)強(qiang)(qiang)工(gong)(gong)商管(guan)(guan)(guan)理(li)(li)培(pei)(pei)(pei)(pei)訓(xun)(xun)，首(shou)先要(yao)端正領導(dao)、員工(gong)(gong)等對(dui)(dui)(dui)(dui)工(gong)(gong)商管(guan)(guan)(guan)理(li)(li)培(pei)(pei)(pei)(pei)訓(xun)(xun)的(de)(de)(de)態度，樹立正確的(de)(de)(de)培(pei)(pei)(pei)(pei)訓(xun)(xun)意識，從根本上加(jia)(jia)強(qiang)(qiang)培(pei)(pei)(pei)(pei)訓(xun)(xun)意識。而(er)提高對(dui)(dui)(dui)(dui)培(pei)(pei)(pei)(pei)訓(xun)(xun)的(de)(de)(de)重(zhong)視(shi)(shi)又必須(xu)先從領導(dao)干(gan)部內(nei)(nei)部抓起，只有(you)在領導(dao)干(gan)部內(nei)(nei)部端正了對(dui)(dui)(dui)(dui)培(pei)(pei)(pei)(pei)訓(xun)(xun)的(de)(de)(de)態度，才(cai)有(you)可能在全企(qi)(qi)業(ye)范圍內(nei)(nei)開(kai)(kai)展(zhan)(zhan)培(pei)(pei)(pei)(pei)訓(xun)(xun)工(gong)(gong)作(zuo)(zuo)。而(er)干(gan)部領導(dao)層則可以通過(guo)宣傳、教育，分層次地對(dui)(dui)(dui)(dui)員工(gong)(gong)進行(xing)宣講，使員工(gong)(gong)明確工(gong)(gong)商管(guan)(guan)(guan)理(li)(li)培(pei)(pei)(pei)(pei)訓(xun)(xun)的(de)(de)(de)重(zhong)要(yao)性。無論是(shi)領導(dao)或是(shi)各(ge)層員工(gong)(gong)，都(dou)應該(gai)轉變觀念，一改過(guo)去(qu)“培(pei)(pei)(pei)(pei)訓(xun)(xun)無效益”的(de)(de)(de)觀念，把工(gong)(gong)商管(guan)(guan)(guan)理(li)(li)培(pei)(pei)(pei)(pei)訓(xun)(xun)當作(zuo)(zuo)一項(xiang)投資(zi)，增強(qiang)(qiang)管(guan)(guan)(guan)理(li)(li)培(pei)(pei)(pei)(pei)訓(xun)(xun)工(gong)(gong)作(zuo)(zuo)的(de)(de)(de)緊迫(po)感(gan)與(yu)責任(ren)感(gan)，認識并理(li)(li)解只有(you)開(kai)(kai)展(zhan)(zhan)工(gong)(gong)商管(guan)(guan)(guan)理(li)(li)培(pei)(pei)(pei)(pei)訓(xun)(xun)才(cai)能充(chong)分挖掘人(ren)的(de)(de)(de)潛能，進而(er)提高企(qi)(qi)業(ye)管(guan)(guan)(guan)理(li)(li)水平。總(zong)之，要(yao)拓寬視(shi)(shi)野(ye)、重(zhong)新站在開(kai)(kai)發人(ren)力資(zi)源(yuan)的(de)(de)(de)角度上，深(shen)刻認識對(dui)(dui)(dui)(dui)全企(qi)(qi)業(ye)員工(gong)(gong)進行(xing)全方(fang)位開(kai)(kai)展(zhan)(zhan)工(gong)(gong)商管(guan)(guan)(guan)理(li)(li)培(pei)(pei)(pei)(pei)訓(xun)(xun)的(de)(de)(de)現實重(zhong)要(yao)性。

第(di)二，要(yao)增強(qiang)師資(zi)(zi)(zi)隊伍建設(she)。可以說，改(gai)善(shan)工(gong)(gong)商管(guan)(guan)理(li)培(pei)(pei)訓質量的(de)(de)(de)關(guan)鍵就在于師資(zi)(zi)(zi)水(shui)平(ping)。提(ti)高(gao)培(pei)(pei)訓師資(zi)(zi)(zi)質量，首(shou)先要(yao)建立(li)嚴格的(de)(de)(de)工(gong)(gong)商管(guan)(guan)理(li)教(jiao)(jiao)師資(zi)(zi)(zi)格的(de)(de)(de)認(ren)證(zheng)體系。對(dui)(dui)申請工(gong)(gong)商管(guan)(guan)理(li)教(jiao)(jiao)師資(zi)(zi)(zi)格必須有一個嚴格的(de)(de)(de)認(ren)證(zheng)過(guo)程。應(ying)從思想政治、管(guan)(guan)理(li)理(li)論知識與(yu)實(shi)踐經驗等(deng)方面(mian)進(jin)行綜合(he)的(de)(de)(de)考查(cha)評估。對(dui)(dui)已取得(de)資(zi)(zi)(zi)格認(ren)證(zheng)的(de)(de)(de)培(pei)(pei)訓教(jiao)(jiao)師，也要(yao)對(dui)(dui)其展開(kai)有計劃(hua)的(de)(de)(de)培(pei)(pei)訓學習工(gong)(gong)作，使教(jiao)(jiao)師在了解時(shi)代(dai)管(guan)(guan)理(li)動態與(yu)最新成果的(de)(de)(de)前提(ti)下，不斷地(di)吸收新的(de)(de)(de)知識，并運(yun)用到實(shi)踐中去進(jin)行檢驗，從而探討出工(gong)(gong)商管(guan)(guan)理(li)培(pei)(pei)訓工(gong)(gong)作的(de)(de)(de)新思路。拓寬教(jiao)(jiao)師的(de)(de)(de)來(lai)源(yuan)渠道，廣泛吸納國(guo)內外(wai)的(de)(de)(de)管(guan)(guan)理(li)專家人才。同(tong)時(shi)，多參與(yu)國(guo)際形式的(de)(de)(de)工(gong)(gong)商管(guan)(guan)理(li)交流會，交流管(guan)(guan)理(li)培(pei)(pei)訓心(xin)得(de)。另外(wai)，通過(guo)鼓勵培(pei)(pei)訓教(jiao)(jiao)師開(kai)展課(ke)題(ti)調研也是提(ti)高(gao)教(jiao)(jiao)師專業素質的(de)(de)(de)有效途徑(jing)之一。除此之外(wai)，提(ti)高(gao)培(pei)(pei)訓教(jiao)(jiao)師對(dui)(dui)培(pei)(pei)訓對(dui)(dui)象的(de)(de)(de)責任(ren)感(gan)與(yu)積極性(xing)也是很有必要(yao)的(de)(de)(de)。總(zong)之，通過(guo)建設(she)一支高(gao)素質的(de)(de)(de)師資(zi)(zi)(zi)隊伍，為開(kai)展工(gong)(gong)商管(guan)(guan)理(li)培(pei)(pei)訓提(ti)供有力的(de)(de)(de)保障(zhang)。

第三，深化改革培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)內(nei)容與培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)方(fang)式(shi)(shi)(shi)。相對來說(shuo)，工商管(guan)(guan)理(li)培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)層次高(gao)、內(nei)容復雜且任(ren)務重(zhong)，培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)存在(zai)一定(ding)的難度。因(yin)此，改革培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)內(nei)容與培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)方(fang)式(shi)(shi)(shi)是必要的。現(xian)代(dai)化的企業(ye)管(guan)(guan)理(li)培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)要求(qiu)培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)方(fang)式(shi)(shi)(shi)向多元化與現(xian)代(dai)化實現(xian)轉變。隨著信(xin)息科技的快(kuai)速發(fa)展(zhan)(zhan)，人們獲取信(xin)息的方(fang)式(shi)(shi)(shi)多種多樣，工商管(guan)(guan)理(li)培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)也應(ying)利用(yong)現(xian)代(dai)化科技手段，把培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)工作(zuo)現(xian)代(dai)化。此外(wai)，培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)還(huan)可(ke)以(yi)采用(yong)多種教學(xue)形式(shi)(shi)(shi)，如實施案(an)例(li)教學(xue)、討論(lun)式(shi)(shi)(shi)教學(xue)、講座式(shi)(shi)(shi)教學(xue)等等。通過培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)可(ke)以(yi)彌(mi)補干部(bu)的工商管(guan)(guan)理(li)的理(li)論(lun)知(zhi)識(shi)，但也有(you)人提出理(li)論(lun)知(zhi)識(shi)無法應(ying)用(yong)到實際工作(zuo)中(zhong)。因(yin)而，理(li)論(lun)聯系(xi)實際也是培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)的重(zhong)點(dian)。除了實現(xian)靈活多樣的培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)方(fang)式(shi)(shi)(shi)，有(you)側重(zhong)地確定(ding)培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)內(nei)容也很(hen)關鍵。隨著知(zhi)識(shi)經濟(ji)的發(fa)展(zhan)(zhan)，管(guan)(guan)理(li)人才對培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)也出現(xian)了個(ge)性化要求(qiu)。有(you)人強調理(li)論(lun)思辨能(neng)力(li)的培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)，也有(you)人強調管(guan)(guan)理(li)技能(neng)的培(pei)(pei)(pei)(pei)(pei)(pei)養，需求(qiu)各不相同。因(yin)而，培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)的內(nei)容應(ying)當(dang)有(you)針對性、有(you)啟發(fa)性，還(huan)要求(qiu)根據時代(dai)的發(fa)展(zhan)(zhan)而不斷地更新培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)的內(nei)容，將(jiang)培(pei)(pei)(pei)(pei)(pei)(pei)訓(xun)(xun)內(nei)容專業(ye)化、時代(dai)化。

篇6

關(guan)鍵詞:企業工商管理;科技(ji)創新;重要性

隨著(zhu)(zhu)市場競爭的(de)(de)加劇，企(qi)(qi)(qi)業(ye)要想搶得(de)發展先機(ji)，需(xu)要重視科(ke)技(ji)(ji)創新(xin)(xin)，運(yun)用多種措(cuo)施方法，不斷提(ti)升企(qi)(qi)(qi)業(ye)的(de)(de)科(ke)技(ji)(ji)創新(xin)(xin)能(neng)力，完善(shan)內部科(ke)技(ji)(ji)創新(xin)(xin)體系。企(qi)(qi)(qi)業(ye)在科(ke)技(ji)(ji)創新(xin)(xin)過(guo)程中(zhong)(zhong)，面對著(zhu)(zhu)出現的(de)(de)各(ge)類問題，需(xu)要及(ji)時(shi)采取(qu)應(ying)對措(cuo)施，發揮出科(ke)技(ji)(ji)創新(xin)(xin)促進(jin)工商管(guan)理水(shui)平提(ti)升的(de)(de)作用。此外企(qi)(qi)(qi)業(ye)通(tong)過(guo)科(ke)技(ji)(ji)創新(xin)(xin)，并(bing)將成(cheng)果運(yun)用到實際生產(chan)中(zhong)(zhong)，既可以實現自(zi)身的(de)(de)進(jin)一步發展，還(huan)能(neng)推動著(zhu)(zhu)整個社會的(de)(de)進(jin)步。

一(yi)、科(ke)技創新在企(qi)業工商管理中的(de)重要(yao)性

(一(yi))增強企(qi)業的核心(xin)競(jing)爭力(li)

隨著(zhu)國內(nei)外市(shi)(shi)場競(jing)爭(zheng)的(de)加劇，企業要想占據更(geng)多市(shi)(shi)場份額，需要抓(zhua)好(hao)工(gong)商管(guan)理，結合市(shi)(shi)場實際變化情況，不斷創新(xin)(xin)工(gong)商管(guan)理模式(shi)，同(tong)時從市(shi)(shi)場需求出(chu)發(fa)，盡快制(zhi)定出(chu)與(yu)之相應的(de)管(guan)理模式(shi)。對此企業要重(zhong)視(shi)科技(ji)創新(xin)(xin)，為自身核心競(jing)爭(zheng)力的(de)提(ti)升(sheng)創造有利(li)條件，通過(guo)科技(ji)創新(xin)(xin)，除(chu)了能夠提(ti)升(sheng)產(chan)品(pin)的(de)技(ji)術含量以外，還會讓自身內(nei)部管(guan)理模式(shi)得到完善，實現產(chan)品(pin)與(yu)服務質(zhi)量的(de)提(ti)升(sheng)，有利(li)于更(geng)好(hao)的(de)拓(tuo)展市(shi)(shi)場。

(二)促進企業的可持(chi)續發展(zhan)

企業(ye)(ye)(ye)通過加強科(ke)(ke)(ke)技創(chuang)新，轉變工(gong)商(shang)管(guan)理模式，可以獲得更大的(de)(de)(de)發展(zhan)(zhan)，這一點能夠在國(guo)內很多(duo)有(you)科(ke)(ke)(ke)技床的(de)(de)(de)工(gong)商(shang)管(guan)理案例中得到(dao)印證，企業(ye)(ye)(ye)在科(ke)(ke)(ke)技創(chuang)新的(de)(de)(de)工(gong)商(shang)管(guan)理模式下，獲得了(le)更大的(de)(de)(de)經濟(ji)效益，為企業(ye)(ye)(ye)的(de)(de)(de)長(chang)遠發展(zhan)(zhan)打下了(le)堅實(shi)基礎。科(ke)(ke)(ke)技創(chuang)新對于(yu)企業(ye)(ye)(ye)的(de)(de)(de)發展(zhan)(zhan)有(you)著重要意義，是企業(ye)(ye)(ye)可持續發展(zhan)(zhan)的(de)(de)(de)前提，處于(yu)核心地位1。對此(ci)企業(ye)(ye)(ye)應緊跟時展(zhan)(zhan)步(bu)伐，加強科(ke)(ke)(ke)技創(chuang)新，避(bi)免受到(dao)外界環境變化的(de)(de)(de)影響(xiang)，讓企業(ye)(ye)(ye)的(de)(de)(de)快速發展(zhan)(zhan)有(you)充足的(de)(de)(de)動力。

(三)實(shi)現企(qi)業經(jing)濟效益的提(ti)升

企(qi)(qi)(qi)業(ye)通過開展(zhan)各項經(jing)營活動(dong)，主要(yao)目的(de)(de)(de)是盈利，而科技(ji)(ji)創新能(neng)夠為企(qi)(qi)(qi)業(ye)帶來更大利益(yi)，是企(qi)(qi)(qi)業(ye)穩定快速發(fa)展(zhan)的(de)(de)(de)重(zhong)要(yao)基礎(chu)(chu)。在當前(qian)社(she)會形勢下，經(jing)濟全球(qiu)化(hua)進程不(bu)斷加快，以(yi)科技(ji)(ji)創新為基礎(chu)(chu)的(de)(de)(de)國際競爭越來越激烈，很多重(zhong)大科學發(fa)現及技(ji)(ji)術發(fa)明(ming)逐步轉化(hua)為生產力，讓經(jing)濟社(she)會的(de)(de)(de)面貌發(fa)生了翻天覆地的(de)(de)(de)變化(hua)。從國內外(wai)企(qi)(qi)(qi)業(ye)成功(gong)經(jing)驗與失(shi)敗教訓中可知，科技(ji)(ji)創新能(neng)夠為企(qi)(qi)(qi)業(ye)發(fa)展(zhan)提供(gong)強有力支(zhi)持，提升企(qi)(qi)(qi)業(ye)的(de)(de)(de)市(shi)場(chang)競爭力，為企(qi)(qi)(qi)業(ye)創造更大的(de)(de)(de)經(jing)濟效益(yi)。

二(er)、企業(ye)工(gong)商管理中加(jia)強科技創新的對策(ce)

(一)以科技創新為企業經營戰略思想

在(zai)社會發(fa)展與進步過程(cheng)中(zhong)，企業(ye)(ye)要盡快轉變自(zi)己的(de)(de)思想，在(zai)企業(ye)(ye)工商(shang)管(guan)(guan)理(li)(li)過程(cheng)中(zhong)加大科(ke)技創(chuang)新力度。現階段我國大多(duo)數企業(ye)(ye)管(guan)(guan)理(li)(li)者(zhe)對于(yu)科(ke)技創(chuang)新認識不充分，在(zai)工商(shang)管(guan)(guan)理(li)(li)中(zhong)缺乏較強(qiang)的(de)(de)科(ke)技創(chuang)新意識［2］。對此，企業(ye)(ye)管(guan)(guan)理(li)(li)者(zhe)要盡快轉變思想觀(guan)念(nian)，以科(ke)技創(chuang)新提升工商(shang)管(guan)(guan)理(li)(li)水平，要積極更新經營理(li)(li)念(nian)，增強(qiang)經營意識。只有這樣才能(neng)充分發(fa)揮科(ke)技創(chuang)新的(de)(de)作用(yong)，為企業(ye)(ye)的(de)(de)發(fa)展提供可靠保障。

(二)打造素質高、能力強的工商管(guan)理(li)隊(dui)伍

近幾年我國高(gao)新(xin)技(ji)術產業(ye)發展(zhan)速度很(hen)快，企(qi)(qi)業(ye)公司(si)管(guan)(guan)理(li)人員(yuan)也要(yao)(yao)(yao)重視(shi)提(ti)升自己的(de)(de)(de)能(neng)力，尤其是(shi)創新(xin)能(neng)力、信息(xi)化管(guan)(guan)理(li)能(neng)力和團結(jie)合作(zuo)能(neng)力。在當前市場發展(zhan)形勢之(zhi)下(xia)，如何從整體上(shang)提(ti)升工(gong)商(shang)管(guan)(guan)理(li)人員(yuan)的(de)(de)(de)素質與(yu)能(neng)力，是(shi)企(qi)(qi)業(ye)應該引起重視(shi)的(de)(de)(de)問題3。企(qi)(qi)業(ye)要(yao)(yao)(yao)深入市場展(zhan)開(kai)調(diao)查，根據企(qi)(qi)業(ye)生(sheng)產經營一線崗位職能(neng)要(yao)(yao)(yao)求，有針對性的(de)(de)(de)培養工(gong)商(shang)管(guan)(guan)理(li)人員(yuan)知識與(yu)技(ji)能(neng)，既要(yao)(yao)(yao)完善他(ta)們的(de)(de)(de)學科(ke)理(li)論體系，還要(yao)(yao)(yao)豐(feng)富其實(shi)踐經驗(yan)，讓工(gong)商(shang)管(guan)(guan)理(li)人員(yuan)掌握更多現代信息(xi)技(ji)術。只有這樣企(qi)(qi)業(ye)才(cai)能(neng)培養出更多素質高(gao)、能(neng)力強的(de)(de)(de)工(gong)商(shang)管(guan)(guan)理(li)隊伍，為科(ke)技(ji)創新(xin)奠(dian)定人才(cai)基礎。

三、實例分析

我國(guo)是(shi)(shi)(shi)(shi)一(yi)(yi)個(ge)人口大(da)(da)國(guo)，市(shi)場很(hen)(hen)大(da)(da)，企(qi)業(ye)為在(zai)(zai)(zai)(zai)激(ji)烈(lie)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)場競(jing)爭中(zhong)(zhong)占據(ju)更(geng)多份額，需要(yao)(yao)真(zhen)正意識到(dao)科(ke)(ke)技(ji)(ji)(ji)(ji)(ji)創(chuang)(chuang)新(xin)在(zai)(zai)(zai)(zai)工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)理(li)(li)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)重(zhong)(zhong)要(yao)(yao)性(xing)。近年(nian)來科(ke)(ke)技(ji)(ji)(ji)(ji)(ji)公(gong)(gong)(gong)(gong)司(si)(si)發(fa)(fa)展(zhan)速度很(hen)(hen)快，秘(mi)訣就是(shi)(shi)(shi)(shi)做(zuo)(zuo)好了(le)(le)工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)理(li)(li)，并將科(ke)(ke)技(ji)(ji)(ji)(ji)(ji)創(chuang)(chuang)新(xin)列為了(le)(le)工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)理(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)重(zhong)(zhong)要(yao)(yao)內容［4］。在(zai)(zai)(zai)(zai)銷(xiao)(xiao)(xiao)(xiao)售過(guo)程(cheng)中(zhong)(zhong)，以(yi)(yi)某手(shou)(shou)機(ji)(ji)科(ke)(ke)技(ji)(ji)(ji)(ji)(ji)公(gong)(gong)(gong)(gong)司(si)(si)為例，其(qi)(qi)(qi)采(cai)(cai)(cai)(cai)取(qu)(qu)饑餓銷(xiao)(xiao)(xiao)(xiao)售模(mo)(mo)式，在(zai)(zai)(zai)(zai)同行業(ye)之(zhi)(zhi)中(zhong)(zhong)實(shi)現了(le)(le)自身的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)飛速發(fa)(fa)展(zhan)，在(zai)(zai)(zai)(zai)激(ji)烈(lie)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)場競(jing)爭中(zhong)(zhong)占據(ju)了(le)(le)有(you)(you)(you)利地位(wei)(wei)(wei)，并逐步(bu)走向(xiang)國(guo)際化，由此可見(jian)科(ke)(ke)技(ji)(ji)(ji)(ji)(ji)創(chuang)(chuang)新(xin)在(zai)(zai)(zai)(zai)工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)理(li)(li)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)重(zhong)(zhong)要(yao)(yao)性(xing)。第一(yi)(yi)，公(gong)(gong)(gong)(gong)司(si)(si)采(cai)(cai)(cai)(cai)取(qu)(qu)扁平(ping)化的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)管(guan)(guan)(guan)(guan)理(li)(li)方式，即相信員(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)具備較強的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)自制能力(li)，知道該做(zuo)(zuo)什么、不(bu)(bu)該做(zuo)(zuo)什么，員(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)都(dou)有(you)(you)(you)做(zuo)(zuo)好產(chan)(chan)品的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)愿望;第二，從組織(zhi)結構上看(kan)，公(gong)(gong)(gong)(gong)司(si)(si)未進(jin)行層(ceng)次(ci)分(fen)(fen)級，主(zhu)要(yao)(yao)包(bao)括三(san)級，分(fen)(fen)別是(shi)(shi)(shi)(shi)7個(ge)創(chuang)(chuang)始人、部門(men)leader和員(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)。公(gong)(gong)(gong)(gong)司(si)(si)內部沒(mei)有(you)(you)(you)輕重(zhong)(zhong)之(zhi)(zhi)分(fen)(fen)，每個(ge)員(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)都(dou)非常重(zhong)(zhong)要(yao)(yao)，在(zai)(zai)(zai)(zai)其(qi)(qi)(qi)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)崗位(wei)(wei)(wei)上發(fa)(fa)揮著重(zhong)(zhong)要(yao)(yao)作(zuo)(zuo)用，員(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)之(zhi)(zhi)間不(bu)(bu)存在(zai)(zai)(zai)(zai)利益上的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)系，通(tong)過(guo)緊密的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)配合(he)完成(cheng)各項工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)。只有(you)(you)(you)公(gong)(gong)(gong)(gong)司(si)(si)7個(ge)首席創(chuang)(chuang)始人擁有(you)(you)(you)職(zhi)位(wei)(wei)(wei)，其(qi)(qi)(qi)他(ta)無明確的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)職(zhi)位(wei)(wei)(wei)，都(dou)是(shi)(shi)(shi)(shi)公(gong)(gong)(gong)(gong)司(si)(si)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)技(ji)(ji)(ji)(ji)(ji)術(shu)工(gong)(gong)(gong)(gong)(gong)程(cheng)師，沒(mei)有(you)(you)(you)職(zhi)位(wei)(wei)(wei)晉升，公(gong)(gong)(gong)(gong)司(si)(si)領導根據(ju)其(qi)(qi)(qi)實(shi)際表現決定工(gong)(gong)(gong)(gong)(gong)資。由于員(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)之(zhi)(zhi)間沒(mei)有(you)(you)(you)利益關(guan)系，員(yuan)(yuan)(yuan)(yuan)工(gong)(gong)(gong)(gong)(gong)就會更(geng)加安心的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)，不(bu)(bu)會受到(dao)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)以(yi)(yi)外(wai)事情(qing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)影響，這樣無疑(yi)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)效(xiao)率很(hen)(hen)高(gao)。公(gong)(gong)(gong)(gong)司(si)(si)采(cai)(cai)(cai)(cai)取(qu)(qu)這種(zhong)無層(ceng)次(ci)分(fen)(fen)級的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)管(guan)(guan)(guan)(guan)理(li)(li)模(mo)(mo)式，能夠(gou)(gou)減少很(hen)(hen)多不(bu)(bu)必(bi)要(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)環節(jie)(jie)，極(ji)大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)節(jie)(jie)省了(le)(le)時(shi)(shi)間。在(zai)(zai)(zai)(zai)2012年(nian)815電商(shang)(shang)(shang)大(da)(da)戰中(zhong)(zhong)，公(gong)(gong)(gong)(gong)司(si)(si)在(zai)(zai)(zai)(zai)設(she)計、策劃、開發(fa)(fa)以(yi)(yi)及供應鏈等環節(jie)(jie)中(zhong)(zhong)，總共花費了(le)(le)不(bu)(bu)到(dao)1天(tian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)時(shi)(shi)間，上線后微博轉(zhuan)發(fa)(fa)量(liang)很(hen)(hen)快便超過(guo)10萬(wan)次(ci)，產(chan)(chan)品銷(xiao)(xiao)(xiao)(xiao)售量(liang)超過(guo)20萬(wan)臺(tai)。公(gong)(gong)(gong)(gong)司(si)(si)在(zai)(zai)(zai)(zai)銷(xiao)(xiao)(xiao)(xiao)售與宣傳(chuan)過(guo)程(cheng)中(zhong)(zhong)，通(tong)過(guo)對互(hu)聯(lian)網技(ji)(ji)(ji)(ji)(ji)術(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)運用，取(qu)(qu)得(de)(de)了(le)(le)事半功倍的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)效(xiao)果。此外(wai)，公(gong)(gong)(gong)(gong)司(si)(si)采(cai)(cai)(cai)(cai)取(qu)(qu)電商(shang)(shang)(shang)預定模(mo)(mo)式，實(shi)現了(le)(le)以(yi)(yi)銷(xiao)(xiao)(xiao)(xiao)定產(chan)(chan)，這種(zhong)銷(xiao)(xiao)(xiao)(xiao)售模(mo)(mo)式獲得(de)(de)了(le)(le)極(ji)大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)成(cheng)功，是(shi)(shi)(shi)(shi)傳(chuan)統(tong)零售商(shang)(shang)(shang)無法(fa)比擬的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。公(gong)(gong)(gong)(gong)司(si)(si)之(zhi)(zhi)所以(yi)(yi)能夠(gou)(gou)取(qu)(qu)得(de)(de)如此好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)銷(xiao)(xiao)(xiao)(xiao)售成(cheng)績(ji)，與其(qi)(qi)(qi)利用科(ke)(ke)技(ji)(ji)(ji)(ji)(ji)創(chuang)(chuang)新(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)理(li)(li)有(you)(you)(you)著必(bi)然聯(lian)系。“為發(fa)(fa)燒而(er)生”是(shi)(shi)(shi)(shi)公(gong)(gong)(gong)(gong)司(si)(si)手(shou)(shou)機(ji)(ji)產(chan)(chan)品的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)設(she)計理(li)(li)念(nian)(nian)，通(tong)過(guo)這種(zhong)理(li)(li)念(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)驅(qu)使，公(gong)(gong)(gong)(gong)司(si)(si)獲得(de)(de)了(le)(le)巨大(da)(da)成(cheng)功。在(zai)(zai)(zai)(zai)每款(kuan)手(shou)(shou)機(ji)(ji)產(chan)(chan)品中(zhong)(zhong)，都(dou)采(cai)(cai)(cai)(cai)用了(le)(le)先進(jin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)科(ke)(ke)學(xue)技(ji)(ji)(ji)(ji)(ji)術(shu)，并運用了(le)(le)世界(jie)頂級的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)科(ke)(ke)技(ji)(ji)(ji)(ji)(ji)原件;第三(san)，公(gong)(gong)(gong)(gong)司(si)(si)注重(zhong)(zhong)對產(chan)(chan)品成(cheng)果的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)創(chuang)(chuang)新(xin)，這也(ye)是(shi)(shi)(shi)(shi)手(shou)(shou)機(ji)(ji)受到(dao)廣(guang)大(da)(da)消(xiao)(xiao)費者青(qing)睞(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)要(yao)(yao)原因。手(shou)(shou)機(ji)(ji)產(chan)(chan)品性(xing)價比很(hen)(hen)高(gao)，與社會進(jin)步(bu)結合(he)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)非常完美，公(gong)(gong)(gong)(gong)司(si)(si)在(zai)(zai)(zai)(zai)工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)理(li)(li)中(zhong)(zhong)狠抓科(ke)(ke)技(ji)(ji)(ji)(ji)(ji)創(chuang)(chuang)新(xin)，同時(shi)(shi)采(cai)(cai)(cai)(cai)饑餓銷(xiao)(xiao)(xiao)(xiao)售模(mo)(mo)式，從而(er)實(shi)現了(le)(le)自身核心競(jing)爭力(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)提升，在(zai)(zai)(zai)(zai)激(ji)烈(lie)市(shi)場競(jing)爭環境中(zhong)(zhong)站穩(wen)了(le)(le)腳步(bu)。公(gong)(gong)(gong)(gong)司(si)(si)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)品不(bu)(bu)直接面(mian)向(xiang)大(da)(da)眾消(xiao)(xiao)費市(shi)場，而(er)是(shi)(shi)(shi)(shi)關(guan)注部分(fen)(fen)消(xiao)(xiao)費群體，讓(rang)其(qi)(qi)(qi)作(zuo)(zuo)為廣(guang)告媒介，同時(shi)(shi)采(cai)(cai)(cai)(cai)取(qu)(qu)扁平(ping)化的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)管(guan)(guan)(guan)(guan)理(li)(li)模(mo)(mo)式，從而(er)取(qu)(qu)得(de)(de)了(le)(le)今天(tian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)成(cheng)績(ji)。通(tong)過(guo)分(fen)(fen)析公(gong)(gong)(gong)(gong)司(si)(si)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)做(zuo)(zuo)法(fa)，主(zhu)要(yao)(yao)是(shi)(shi)(shi)(shi)創(chuang)(chuang)新(xin)了(le)(le)銷(xiao)(xiao)(xiao)(xiao)售模(mo)(mo)式，充分(fen)(fen)反映了(le)(le)企(qi)業(ye)工(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)理(li)(li)中(zhong)(zhong)科(ke)(ke)技(ji)(ji)(ji)(ji)(ji)創(chuang)(chuang)新(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)重(zhong)(zhong)要(yao)(yao)性(xing)［5］。因此，企(qi)業(ye)要(yao)(yao)想(xiang)在(zai)(zai)(zai)(zai)激(ji)烈(lie)市(shi)場競(jing)爭者占據(ju)有(you)(you)(you)利地位(wei)(wei)(wei)，需要(yao)(yao)切實(shi)增強創(chuang)(chuang)新(xin)意識，積極(ji)轉(zhuan)變傳(chuan)統(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)思想(xiang)觀(guan)念(nian)(nian)，通(tong)過(guo)科(ke)(ke)技(ji)(ji)(ji)(ji)(ji)創(chuang)(chuang)新(xin)提升公(gong)(gong)(gong)(gong)司(si)(si)管(guan)(guan)(guan)(guan)理(li)(li)水平(ping)，實(shi)現企(qi)業(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)穩(wen)定健康發(fa)(fa)展(zhan)。

四、結語

總之，在社會(hui)的(de)(de)進步(bu)(bu)與發(fa)展過程中，市場競爭也日益白熱化，企業面臨的(de)(de)危(wei)機(ji)(ji)與機(ji)(ji)遇并存。企業在工(gong)商管理過程中通過加強科技創(chuang)(chuang)(chuang)新(xin)，才能(neng)實現(xian)自(zi)(zi)身(shen)的(de)(de)可持續發(fa)展，并獲得(de)更大的(de)(de)經濟效益。因此企業要結合自(zi)(zi)身(shen)實際情況，積(ji)極(ji)在工(gong)商管理中加強科技創(chuang)(chuang)(chuang)新(xin)，將管理模式與社會(hui)發(fa)展完美結合起(qi)來(lai)，對于科技創(chuang)(chuang)(chuang)新(xin)過程中存在的(de)(de)風險，要積(ji)極(ji)分析并采取有(you)效的(de)(de)應(ying)對措施。只有(you)這樣企業才能(neng)獲得(de)成功，并逐步(bu)(bu)建立起(qi)適應(ying)自(zi)(zi)身(shen)發(fa)展的(de)(de)工(gong)商管理模式，為自(zi)(zi)身(shen)的(de)(de)進一(yi)步(bu)(bu)發(fa)展創(chuang)(chuang)(chuang)造(zao)有(you)利(li)條件(jian)。

作者:鄭曉卉 單位:廣州華(hua)南商(shang)貿職業(ye)學院

參考文獻:

［1］關秋麗．工商(shang)管(guan)理在企業管(guan)理中的理念實(shi)施(shi)［J］．企業研究，2013(22):26－27．

［2］王冰．企(qi)業工商管(guan)理(li)的(de)未來發展方向［J］．企(qi)業改革與管(guan)理(li)，2014(24):35．

篇7

 【關(guan)鍵(jian)詞】工商管理；企業；經(jing)濟(ji)發展；市場經(jing)濟(ji)；競爭力

1.工商管(guan)理的含義和管(guan)理方(fang)面

（1）工(gong)商(shang)(shang)管(guan)理(li)(li)(li)(li)，市(shi)場(chang)經濟(ji)中最(zui)常見的一種管(guan)理(li)(li)(li)(li)專業(ye)(ye)，一般(ban)指工(gong)商(shang)(shang)企業(ye)(ye)管(guan)理(li)(li)(li)(li)。（英文名稱直譯(yi)為Industry & Business Administration，通常稱譯(yi)為Business Administration）。工(gong)商(shang)(shang)管(guan)理(li)(li)(li)(li)是研究工(gong)商(shang)(shang)企業(ye)(ye)經濟(ji)管(guan)理(li)(li)(li)(li)基本理(li)(li)(li)(li)論和一般(ban)方法的學科，主要包括(kuo)企業(ye)(ye)的經營戰略(lve)制定和內(nei)部行為管(guan)理(li)(li)(li)(li)兩個方面。工(gong)商(shang)(shang)管(guan)理(li)(li)(li)(li)管(guan)理(li)(li)(li)(li)范圍很廣，以下是工(gong)商(shang)(shang)管(guan)理(li)(li)(li)(li)企業(ye)(ye)管(guan)理(li)(li)(li)(li)的主要方面。

（2）生產(chan)(chan)管理 。生產(chan)(chan)管理是(shi)(shi)(shi)指對企業生產(chan)(chan)系統的設置和運(yun)行的各項(xiang)管理工(gong)作(zuo)的總稱 ，又(you)稱生產(chan)(chan)控(kong)制(zhi)(zhi)。它分為三個方面，第一是(shi)(shi)(shi)生產(chan)(chan)組織工(gong)作(zuo)，就是(shi)(shi)(shi)對生產(chan)(chan)的組織，編織。第二(er)是(shi)(shi)(shi)生產(chan)(chan)計(ji)(ji)劃(hua)工(gong)作(zuo)，即生產(chan)(chan)前的各項(xiang)工(gong)作(zuo)計(ji)(ji)劃(hua)籌備。第三是(shi)(shi)(shi)生產(chan)(chan)控(kong)制(zhi)(zhi)工(gong)作(zuo)，就是(shi)(shi)(shi)生產(chan)(chan)過程中的質量(liang)，成本(ben)，進度的控(kong)制(zhi)(zhi)。

（3）營(ying)(ying)(ying)銷管(guan)理(li)(li)。工(gong)商管(guan)理(li)(li)中的(de)營(ying)(ying)(ying)銷管(guan)理(li)(li)是(shi)指為了實(shi)現(xian)企業或組織目標，建(jian)立和(he)保(bao)持與(yu)目標市場之間(jian)的(de)互利的(de)交換關系，而對設計項目的(de)分析，規劃，實(shi)施和(he)控(kong)制。營(ying)(ying)(ying)銷管(guan)理(li)(li)的(de)實(shi)質，是(shi)需求(qiu)管(guan)理(li)(li)， 即對需求(qiu)的(de)水平，時機和(he)性質進行有效的(de)調解，營(ying)(ying)(ying)銷管(guan)理(li)(li)的(de)最終目的(de)是(shi)為實(shi)現(xian)企業的(de)經營(ying)(ying)(ying)計劃。

（4）物(wu)質(zhi)管理。是指企業(ye)在生產經營中，對本企業(ye)所需物(wu)資的采購，使用，儲備等行(xing)為進行(xing)計劃，組織(zhi)和(he)控制的過程。

（5）設施(shi)管(guan)理。是對于企業內的(de)(de)(de)設施(shi)設備的(de)(de)(de)生命周期內的(de)(de)(de)花費，運作和維護，進行有效(xiao)(xiao)的(de)(de)(de)規(gui)劃和控制管(guan)理，提(ti)高投資效(xiao)(xiao)益(yi)來滿足企業的(de)(de)(de)經營需求。

（6）人力資(zi)源管理。是指企(qi)(qi)業或行(xing)政(zheng)部門通過(guo)招聘(pin)，排選，培訓，報酬形式對組織內(nei)外相關人力資(zi)源進行(xing)有效(xiao)運用，完成企(qi)(qi)業或行(xing)政(zheng)部門現在和(he)未來發(fa)(fa)展(zhan)的(de)需要，從而實現目標(biao)與人員使用和(he)發(fa)(fa)展(zhan)的(de)最(zui)優化。

（7）質量(liang)管理(li)。是對企業(ye)運行生產過(guo)程的產品質量(liang)，人員質量(liang)等(deng)等(deng)的綜合管理(li)，以(yi)滿足企業(ye)發展經營的需求。

2.我(wo)國工(gong)商管理發(fa)展的重要(yao)意義

（1）工商(shang)管(guan)(guan)理可以保障(zhang)市(shi)場(chang)經(jing)(jing)濟(ji)(ji)的(de)(de)健(jian)(jian)康有(you)(you)序發(fa)(fa)(fa)展(zhan)(zhan)(zhan)。伴隨著(zhu)我(wo)國經(jing)(jing)濟(ji)(ji)的(de)(de)飛(fei)速發(fa)(fa)(fa)展(zhan)(zhan)(zhan)，國內市(shi)場(chang)經(jing)(jing)濟(ji)(ji)結構(gou)的(de)(de)不斷完(wan)善，市(shi)場(chang)經(jing)(jing)濟(ji)(ji)競(jing)(jing)爭(zheng)(zheng)越來越激(ji)烈。只有(you)(you)保證市(shi)場(chang)經(jing)(jing)濟(ji)(ji)競(jing)(jing)爭(zheng)(zheng)有(you)(you)秩(zhi)序的(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)才能夠(gou)保障(zhang)市(shi)場(chang)經(jing)(jing)濟(ji)(ji)的(de)(de)健(jian)(jian)康發(fa)(fa)(fa)展(zhan)(zhan)(zhan)，市(shi)場(chang)的(de)(de)競(jing)(jing)爭(zheng)(zheng)主要在于(yu)企業(ye)間(jian)的(de)(de)競(jing)(jing)爭(zheng)(zheng)，因(yin)此工商(shang)管(guan)(guan)理的(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)有(you)(you)的(de)(de)必(bi)然性和(he)重要性，它能夠(gou)為企業(ye)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)提供的(de)(de)科學理論和(he)管(guan)(guan)理條(tiao)規，使企業(ye)的(de)(de)生(sheng)產經(jing)(jing)營得到更好的(de)(de)管(guan)(guan)理和(he)控制，從而促進企業(ye)間(jian)的(de)(de)合理競(jing)(jing)爭(zheng)(zheng)，有(you)(you)序發(fa)(fa)(fa)展(zhan)(zhan)(zhan)，從而保證我(wo)國市(shi)場(chang)經(jing)(jing)濟(ji)(ji)的(de)(de)健(jian)(jian)康有(you)(you)序的(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)。

（2）工商管(guan)(guan)(guan)(guan)理(li)(li)可(ke)以增強企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)在市場(chang)競(jing)(jing)爭(zheng)中提升整(zheng)體(ti)競(jing)(jing)爭(zheng)能力。在現代的(de)(de)(de)(de)經濟中，經濟競(jing)(jing)爭(zheng)的(de)(de)(de)(de)主體(ti)主要(yao)是企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)，企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)只要(yao)有制定正(zheng)確的(de)(de)(de)(de)經營戰略，實行科學管(guan)(guan)(guan)(guan)理(li)(li)提升自己的(de)(de)(de)(de)競(jing)(jing)爭(zheng)力，才能夠立于(yu)不敗之地。發展工商管(guan)(guan)(guan)(guan)理(li)(li)，是企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)不可(ke)缺的(de)(de)(de)(de)重要(yao)戰略，它能為(wei)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)提供科學管(guan)(guan)(guan)(guan)理(li)(li)，實現企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)生(sheng)產管(guan)(guan)(guan)(guan)理(li)(li)，營銷管(guan)(guan)(guan)(guan)理(li)(li)，人力資源(yuan)管(guan)(guan)(guan)(guan)理(li)(li)，質量管(guan)(guan)(guan)(guan)理(li)(li)，品牌管(guan)(guan)(guan)(guan)理(li)(li)，設施管(guan)(guan)(guan)(guan)理(li)(li)的(de)(de)(de)(de)最優化，從而增強企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)整(zheng)體(ti)競(jing)(jing)爭(zheng)實力，是企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)能在競(jing)(jing)爭(zheng)激(ji)烈的(de)(de)(de)(de)市場(chang)中不斷壯大。

（3）工商(shang)管(guan)理可以(yi)促(cu)進國(guo)家經(jing)(jing)(jing)濟(ji)又好又快(kuai)的(de)發(fa)(fa)展。國(guo)家工商(shang)行政管(guan)理總局2011年1日(ri)正式公(gong)布了《網絡商(shang)品交(jiao)易及有關服務行為管(guan)理暫行辦法(fa)》，以(yi)規(gui)范網絡商(shang)品交(jiao)易及有關服務行為，保(bao)護消費者和經(jing)(jing)(jing)營者的(de)合法(fa)權益，促(cu)進網絡經(jing)(jing)(jing)濟(ji)持續健康發(fa)(fa)展。我(wo)國(guo)經(jing)(jing)(jing)濟(ji)發(fa)(fa)展離不了工商(shang)管(guan)理，可見(jian)我(wo)國(guo)工商(shang)管(guan)理發(fa)(fa)展的(de)重要(yao)性，第一(yi)可以(yi)通過工商(shang)管(guan)理實(shi)現企(qi)業(ye)的(de)健康發(fa)(fa)展合理競(jing)爭，保(bao)證市場經(jing)(jing)(jing)濟(ji)的(de)秩序，第二是促(cu)進國(guo)家工商(shang)行政管(guan)理部門的(de)發(fa)(fa)展，保(bao)證消費者和經(jing)(jing)(jing)營者的(de)合法(fa)權益。這樣才能有促(cu)進我(wo)國(guo)經(jing)(jing)(jing)濟(ji)又好又快(kuai)的(de)發(fa)(fa)展，從(cong)而增強我(wo)國(guo)的(de)綜合實(shi)力。

3.我國(guo)工商管理發展遇(yu)到的問題

（1）工(gong)(gong)(gong)(gong)商(shang)管(guan)理起(qi)步(bu)晚，起(qi)點低。2001年我國(guo)正式(shi)加入世貿，面對這個機(ji)遇和挑戰(zhan)，我們才(cai)(cai)發(fa)(fa)(fa)現自(zi)己的(de)(de)企業競(jing)爭力(li)確實(shi)不如人家(jia)，特別是(shi)在工(gong)(gong)(gong)(gong)商(shang)管(guan)理方面。由于(yu)我國(guo)對外(wai)開放(fang)經濟(ji)(ji)改革在1978年才(cai)(cai)實(shi)施，我國(guo)經濟(ji)(ji)才(cai)(cai)能夠(gou)快(kuai)速發(fa)(fa)(fa)展(zhan)，工(gong)(gong)(gong)(gong)商(shang)管(guan)理在這時候才(cai)(cai)受到重視，才(cai)(cai)逐步(bu)探(tan)索(suo)。而國(guo)外(wai)自(zi)二戰(zhan)以后(hou)就一直致力(li)于(yu)本國(guo)的(de)(de)經濟(ji)(ji)發(fa)(fa)(fa)展(zhan)，工(gong)(gong)(gong)(gong)商(shang)管(guan)理發(fa)(fa)(fa)展(zhan)的(de)(de)較早，說(shuo)得(de)更(geng)早那就是(shi)第二次(ci)工(gong)(gong)(gong)(gong)業革命以后(hou)，工(gong)(gong)(gong)(gong)廠企業的(de)(de)發(fa)(fa)(fa)展(zhan)促生了工(gong)(gong)(gong)(gong)商(shang)管(guan)理的(de)(de)發(fa)(fa)(fa)展(zhan)。因(yin)此我國(guo)的(de)(de)工(gong)(gong)(gong)(gong)商(shang)管(guan)理相對于(yu)國(guo)外(wai)，起(qi)步(bu)晚，起(qi)點低，造(zao)成了入世后(hou)我國(guo)企業競(jing)爭能力(li)弱(ruo)于(yu)國(guo)外(wai)企業。

（2）工商(shang)(shang)管(guan)理(li)(li)(li)人(ren)才不足(zu)。近年(nian)來(lai)由于我(wo)國(guo)經濟快速的(de)發(fa)(fa)展，因此對工商(shang)(shang)管(guan)理(li)(li)(li)人(ren)才的(de)需求量(liang)不斷增大，特別是(shi)高(gao)(gao)質量(liang)的(de)人(ren)才，每年(nian)我(wo)國(guo)造就的(de)工商(shang)(shang)管(guan)理(li)(li)(li)才約40萬人(ren)，這遠遠不能夠滿足(zu)我(wo)國(guo)經濟發(fa)(fa)展的(de)需求。造成這種原因只(zhi)要(yao)有兩(liang)點，一是(shi)我(wo)國(guo)工商(shang)(shang)管(guan)理(li)(li)(li)人(ren)才培育起(qi)步(bu)較晚，經濟快速發(fa)(fa)展導致晚起(qi)步(bu)和大需求的(de)相(xiang)矛盾，二是(shi)我(wo)國(guo)高(gao)(gao)校對工商(shang)(shang)管(guan)理(li)(li)(li)人(ren)才培養不足(zu)，缺乏實用性，創新性。

（3）工(gong)商(shang)管(guan)(guan)理經驗不足(zu)(zu)。我(wo)國工(gong)商(shang)管(guan)(guan)理經驗不足(zu)(zu)的(de)主要原因在于(yu)工(gong)商(shang)管(guan)(guan)理方面的(de)起點晚，起步較(jiao)低，因此工(gong)商(shang)管(guan)(guan)理的(de)經驗積累不夠，使得工(gong)商(shang)管(guan)(guan)理經驗不足(zu)(zu)。

（4）工(gong)(gong)商(shang)管(guan)理(li)(li)(li)體(ti)(ti)制(zhi)(zhi)的(de)不健全。隨著經(jing)濟改革的(de)發(fa)展(zhan)和市場(chang)經(jing)濟鏈的(de)完(wan)善，工(gong)(gong)商(shang)管(guan)理(li)(li)(li)對國家經(jing)濟和企業(ye)的(de)發(fa)展(zhan)越來(lai)越重要。但(dan)(dan)是(shi)(shi)我(wo)國工(gong)(gong)商(shang)管(guan)理(li)(li)(li)在(zai)這(zhe)發(fa)展(zhan)過程(cheng)中(zhong)漏洞百(bai)出，主要體(ti)(ti)現(xian)在(zai)管(guan)理(li)(li)(li)體(ti)(ti)制(zhi)(zhi)方面(mian)。主要體(ti)(ti)現(xian)存在(zai)這(zhe)些問題，第一工(gong)(gong)商(shang)管(guan)理(li)(li)(li)機構是(shi)(shi)市場(chang)監(jian)管(guan)和行政(zheng)執法的(de)職能部(bu)門，但(dan)(dan)是(shi)(shi)在(zai)監(jian)管(guan)和監(jian)督(du)方面(mian)存在(zai)人員組織偏低，執法力(li)度不夠(gou)等現(xian)象。第二有些地方政(zheng)府習慣性采(cai)取各種地方保護主義的(de)措施(shi)，如“地區割據”，“行業(ye)封鎖 ”等等，讓(rang)我(wo)國工(gong)(gong)商(shang)管(guan)理(li)(li)(li)部(bu)門制(zhi)(zhi)定(ding)的(de)政(zheng)策(ce)難(nan)以實行，導致工(gong)(gong)商(shang)管(guan)理(li)(li)(li)力(li)度削弱(ruo)。

4.我國工商管理(li)發展遇到(dao)問題的解決相關舉措(cuo)

（1）大力發展我(wo)國(guo)(guo)工(gong)(gong)(gong)商(shang)管(guan)(guan)理(li)(li)(li)(li)(li)教(jiao)(jiao)育(yu)，培育(yu)管(guan)(guan)理(li)(li)(li)(li)(li)人(ren)才(cai)(cai)。我(wo)國(guo)(guo)工(gong)(gong)(gong)商(shang)管(guan)(guan)理(li)(li)(li)(li)(li)人(ren)才(cai)(cai)的(de)缺口主(zhu)要是(shi)經濟發展的(de)快速引起的(de)，因此(ci)要想彌補(bu)人(ren)才(cai)(cai)的(de)不足就必須大力發展我(wo)國(guo)(guo)工(gong)(gong)(gong)商(shang)管(guan)(guan)理(li)(li)(li)(li)(li)教(jiao)(jiao)育(yu)，培育(yu)管(guan)(guan)理(li)(li)(li)(li)(li)人(ren)才(cai)(cai)。但是(shi)需要做到兩點，一(yi)是(shi)擴大我(wo)國(guo)(guo)高(gao)校工(gong)(gong)(gong)商(shang)管(guan)(guan)理(li)(li)(li)(li)(li)專(zhuan)業教(jiao)(jiao)育(yu)的(de)規模，二(er)是(shi)要培養(yang)管(guan)(guan)理(li)(li)(li)(li)(li)人(ren)才(cai)(cai)的(de)實踐(jian)性和創新性。

（2）學習和借鑒(jian)國外(wai)先(xian)進(jin)的(de)(de)(de)工(gong)商(shang)(shang)管理(li)(li)經(jing)驗(yan)(yan) 。由(you)于我(wo)(wo)國工(gong)商(shang)(shang)管理(li)(li)起步較晚，起點較低，導致了我(wo)(wo)國的(de)(de)(de)工(gong)商(shang)(shang)管理(li)(li)方面的(de)(de)(de)經(jing)驗(yan)(yan)積累不足，而國外(wai)有著(zhu)較早的(de)(de)(de)工(gong)商(shang)(shang)管理(li)(li)的(de)(de)(de)使(shi)用經(jing)驗(yan)(yan)。因此在探索著(zhu)經(jing)驗(yan)(yan)的(de)(de)(de)同時我(wo)(wo)們也需要借鑒(jian)和吸收國外(wai)先(xian)進(jin)的(de)(de)(de)工(gong)商(shang)(shang)管理(li)(li)經(jing)驗(yan)(yan)。

（3）健全(quan)完善工(gong)商(shang)管(guan)理(li)體(ti)(ti)(ti)制。建立健全(quan)我國(guo)工(gong)商(shang)管(guan)理(li)體(ti)(ti)(ti)制主(zhu)要(yao)在于，一(yi)是提(ti)高工(gong)商(shang)管(guan)理(li)人員的(de)(de)整(zheng)體(ti)(ti)(ti)素(su)質(zhi)，提(ti)高其執(zhi)法(fa)力(li)(li)度(du)，主(zhu)要(yao)在于，一(yi)是提(ti)高工(gong)商(shang)管(guan)理(li)人員的(de)(de)整(zheng)體(ti)(ti)(ti)素(su)質(zhi)，提(ti)高其執(zhi)法(fa)力(li)(li)度(du)，二是制定的(de)(de)管(guan)理(li)制度(du)，盡量符合于國(guo)家和(he)企業的(de)(de)發展。三是實行統一(yi)的(de)(de)工(gong)商(shang)管(guan)理(li)體(ti)(ti)(ti)制，加強工(gong)商(shang)管(guan)理(li)的(de)(de)權威和(he)管(guan)理(li)，更好地維護市場秩序。

5.結束語

隨著經濟(ji)的(de)不(bu)斷發展(zhan)(zhan)，工(gong)商(shang)管理(li)對我國(guo)的(de)重要性也不(bu)言而喻(yu)，只有(you)及(ji)時(shi)發現和解(jie)決我國(guo)工(gong)商(shang)管理(li)發展(zhan)(zhan)過程中的(de)存在(zai)的(de)問題，才能夠(gou)保證市場經濟(ji)的(de)有(you)序發展(zhan)(zhan)，才能更(geng)好地促進我國(guo)經健康快速的(de)發展(zhan)(zhan)，實現我們的(de)“中國(guo)夢”。 [科]

【參考文獻】

[1]齊寒石.充分(fen)發揮工(gong)商行(xing)政(zheng)管(guan)理職能積極推進(jin)和諧社會(hui)建設[J].武漢(han)學刊，2007，（06）.

篇8

1、明(ming)確工(gong)商登記內(nei)部(bu)管理的重要性，完善管理機制(zhi)

對于一個企(qi)(qi)業(ye)(ye)來說，工(gong)商登記內(nei)部(bu)管(guan)(guan)理(li)工(gong)作具(ju)有(you)(you)(you)十分(fen)重(zhong)要的發(fa)展(zhan)(zhan)意義(yi)，它不(bu)僅能夠使企(qi)(qi)業(ye)(ye)明確自身的經營(ying)范圍和(he)職責所(suo)在(zai)，還能夠對企(qi)(qi)業(ye)(ye)可能存在(zai)的法(fa)律(lv)風險進行有(you)(you)(you)效防范，避免企(qi)(qi)業(ye)(ye)陷入法(fa)律(lv)糾(jiu)紛中，影響企(qi)(qi)業(ye)(ye)正常運營(ying)。同(tong)時(shi)，還能夠有(you)(you)(you)效促進企(qi)(qi)業(ye)(ye)經營(ying)模(mo)式的改(gai)革創新(xin)，為企(qi)(qi)業(ye)(ye)注入新(xin)的管(guan)(guan)理(li)理(li)念，提升管(guan)(guan)理(li)效率。通過這種(zhong)手段，完善企(qi)(qi)業(ye)(ye)內(nei)部(bu)管(guan)(guan)理(li)機(ji)制，保證企(qi)(qi)業(ye)(ye)時(shi)刻(ke)具(ju)有(you)(you)(you)新(xin)鮮的發(fa)展(zhan)(zhan)活力(li)(li)和(he)充足的動力(li)(li)，推動企(qi)(qi)業(ye)(ye)快速(su)、持續發(fa)展(zhan)(zhan)。

2、通過創建系統化工商管理(li)模式(shi)實現企(qi)業管理(li)模式(shi)的轉(zhuan)變(bian)

就目(mu)前企(qi)業(ye)(ye)管(guan)(guan)(guan)理(li)隋況而言，通過創建系統(tong)化工(gong)商(shang)(shang)管(guan)(guan)(guan)理(li)模式實現企(qi)業(ye)(ye)法律(lv)風險(xian)防(fang)范工(gong)作，是企(qi)業(ye)(ye)內(nei)(nei)部管(guan)(guan)(guan)理(li)工(gong)作中(zhong)，做好法律(lv)事務(wu)管(guan)(guan)(guan)理(li)環節的最(zui)佳選擇。在(zai)(zai)對企(qi)業(ye)(ye)存(cun)在(zai)(zai)的法律(lv)風險(xian)的控(kong)制管(guan)(guan)(guan)理(li)工(gong)作上，應(ying)該通過工(gong)商(shang)(shang)登記內(nei)(nei)部管(guan)(guan)(guan)理(li)工(gong)作，建立系統(tong)化工(gong)商(shang)(shang)管(guan)(guan)(guan)理(li)模式，對潛在(zai)(zai)的法律(lv)風險(xian)，從傳(chuan)統(tong)的事后(hou)解決轉(zhuan)換到事前防(fang)范和事中(zhong)控(kong)制。進而有效提高(gao)對法律(lv)風險(xian)的控(kong)制管(guan)(guan)(guan)理(li)能力，提升(sheng)企(qi)業(ye)(ye)內(nei)(nei)部的管(guan)(guan)(guan)理(li)水平。

3、創建系統化工商管理模式，可以提高企業管理水(shui)平和(he)控制能(neng)力

自從我(wo)(wo)國(guo)(guo)(guo)加入WTO之(zhi)后(hou)，我(wo)(wo)國(guo)(guo)(guo)企(qi)(qi)業(ye)(ye)就已(yi)經(jing)開始逐漸實現跨國(guo)(guo)(guo)經(jing)營(ying)和(he)國(guo)(guo)(guo)際化經(jing)營(ying)，所以(yi)，提(ti)高(gao)企(qi)(qi)業(ye)(ye)內部管(guan)理水(shui)平和(he)提(ti)升企(qi)(qi)業(ye)(ye)控制能力已(yi)經(jing)成(cheng)為我(wo)(wo)國(guo)(guo)(guo)企(qi)(qi)業(ye)(ye)發展的必經(jing)之(zhi)路。而具體如(ru)何才能夠(gou)提(ti)高(gao)企(qi)(qi)業(ye)(ye)管(guan)理水(shui)平和(he)控制能力呢?最(zui)有效(xiao)的方(fang)法就是建(jian)立集國(guo)(guo)(guo)際金融(rong)、財務管(guan)理以(yi)及企(qi)(qi)業(ye)(ye)經(jing)營(ying)管(guan)理等為一體的系統化工商管(guan)理模式，進(jin)而保證企(qi)(qi)業(ye)(ye)內部經(jing)營(ying)模式和(he)管(guan)理機(ji)制改革能夠(gou)順利進(jin)行，全面提(ti)高(gao)企(qi)(qi)業(ye)(ye)管(guan)理水(shui)平和(he)控制能力，加強(qiang)企(qi)(qi)業(ye)(ye)核心競爭力。

二、實(shi)現(xian)創建系(xi)統化(hua)工商管(guan)理模(mo)式的有效措(cuo)施(shi)

1、加(jia)強企業內部管理人員的工商管理意識

意識形態(tai)決定著企(qi)(qi)業發(fa)展(zhan)(zhan)(zhan)的(de)(de)方向。為能夠(gou)盡(jin)快適應時展(zhan)(zhan)(zhan)以及市場(chang)經濟體系(xi)改(gai)革(ge)(ge)的(de)(de)需(xu)求，保(bao)證(zheng)企(qi)(qi)業能夠(gou)在(zai)激烈的(de)(de)競爭中脫穎而出，就(jiu)必(bi)須對落(luo)后的(de)(de)管理(li)(li)模(mo)(mo)式(shi)進(jin)行(xing)改(gai)革(ge)(ge)和完善，樹(shu)立起新的(de)(de)經營管理(li)(li)理(li)(li)念加強企(qi)(qi)業核(he)心競爭力。因(yin)此，創(chuang)(chuang)建(jian)工(gong)商(shang)管理(li)(li)模(mo)(mo)式(shi)將是(shi)最佳的(de)(de)方法和手段，也已經成為大勢所趨(qu)。這(zhe)種模(mo)(mo)式(shi)的(de)(de)建(jian)立從改(gai)變(bian)(bian)意識開始首先，要做(zuo)的(de)(de)就(jiu)是(shi)加強企(qi)(qi)業內部管理(li)(li)人員的(de)(de)工(gong)商(shang)管理(li)(li)意識，明確系(xi)統(tong)化工(gong)商(shang)管理(li)(li)模(mo)(mo)式(shi)的(de)(de)創(chuang)(chuang)建(jian)是(shi)企(qi)(qi)業發(fa)展(zhan)(zhan)(zhan)的(de)(de)必(bi)經之路，并(bing)對企(qi)(qi)業管理(li)(li)水平提升(sheng)的(de)(de)重要性；其次，要保(bao)證(zheng)企(qi)(qi)業改(gai)革(ge)(ge)的(de)(de)創(chuang)(chuang)新陛。如今的(de)(de)經濟發(fa)展(zhan)(zhan)(zhan)形勢千變(bian)(bian)萬化，所以并(bing)不是(shi)說(shuo)企(qi)(qi)業創(chuang)(chuang)建(jian)了系(xi)統(tong)化工(gong)商(shang)管理(li)(li)模(mo)(mo)式(shi)就(jiu)可以高(gao)枕無憂了，而應該時刻關(guan)注經濟變(bian)(bian)化，在(zai)實現工(gong)商(shang)管理(li)(li)的(de)(de)基礎上有針對性的(de)(de)對當前管理(li)(li)模(mo)(mo)式(shi)進(jin)行(xing)適當改(gai)革(ge)(ge)和創(chuang)(chuang)新，保(bao)證(zheng)管理(li)(li)模(mo)(mo)式(shi)應用的(de)(de)高(gao)效(xiao)性，有效(xiao)促(cu)進(jin)企(qi)(qi)業發(fa)展(zhan)(zhan)(zhan)

2、健全工商管(guan)理機構，完(wan)善(shan)管(guan)理體制(zhi)

工(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)人(ren)才(cai)缺(que)乏(fa)，是當前我國企(qi)(qi)業在實現(xian)工(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)模式(shi)上的(de)(de)(de)(de)(de)最大阻礙(ai)。為此，現(xian)在很多(duo)企(qi)(qi)業開(kai)始重視這(zhe)方(fang)面人(ren)才(cai)的(de)(de)(de)(de)(de)培養，對企(qi)(qi)業內(nei)部的(de)(de)(de)(de)(de)管(guan)(guan)理(li)(li)(li)(li)人(ren)員(yuan)進行(xing)定期培訓，并大量招聘工(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)方(fang)面的(de)(de)(de)(de)(de)人(ren)才(cai)，以期通過這(zhe)些方(fang)式(shi)來提高企(qi)(qi)業管(guan)(guan)理(li)(li)(li)(li)人(ren)員(yuan)的(de)(de)(de)(de)(de)工(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)意(yi)識和工(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)工(gong)(gong)作效率(lv)。經(jing)過幾年的(de)(de)(de)(de)(de)努力科技(ji)博覽有了明顯(xian)改(gai)善(shan)(shan)。在加強人(ren)員(yuan)培訓的(de)(de)(de)(de)(de)同時，不(bu)斷優化管(guan)(guan)理(li)(li)(li)(li)機構，完善(shan)(shan)管(guan)(guan)理(li)(li)(li)(li)體制。第一，從企(qi)(qi)業內(nei)部著手，改(gai)變管(guan)(guan)理(li)(li)(li)(li)機構冗雜的(de)(de)(de)(de)(de)局面，建(jian)立健全工(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)組織機構；其二，按照(zhao)工(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)機制的(de)(de)(de)(de)(de)要求，制定可(ke)行(xing)性(xing)的(de)(de)(de)(de)(de)參考標準，促進工(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)制度的(de)(de)(de)(de)(de)可(ke)實施性(xing)，保證工(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)工(gong)(gong)作的(de)(de)(de)(de)(de)有效進行(xing)；第三(san)，加強監督檢查，保證在工(gong)(gong)商(shang)(shang)管(guan)(guan)理(li)(li)(li)(li)機構框架下的(de)(de)(de)(de)(de)所(suo)有流程能按照(zhao)規定實施和運行(xing)。

3、對工商登記業務(wu)(wu)與(yu)其他業務(wu)(wu)進行協調處理

在(zai)企業(ye)(ye)的工(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)理(li)(li)工(gong)(gong)作(zuo)中，工(gong)(gong)商(shang)(shang)(shang)登記業(ye)(ye)務(wu)(wu)一(yi)定(ding)(ding)會跟(gen)(gen)其他的一(yi)些相關業(ye)(ye)務(wu)(wu)之(zhi)(zhi)間擁有(you)一(yi)定(ding)(ding)聯系(xi)，要(yao)(yao)妥善創建(jian)系(xi)統化(hua)工(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)理(li)(li)模(mo)式，就(jiu)要(yao)(yao)協調(diao)好工(gong)(gong)商(shang)(shang)(shang)登記業(ye)(ye)務(wu)(wu)與(yu)這些相關業(ye)(ye)務(wu)(wu)之(zhi)(zhi)間的關系(xi)，避免留下隱患(huan)。比如(ru)，在(zai)企業(ye)(ye)工(gong)(gong)商(shang)(shang)(shang)登記業(ye)(ye)務(wu)(wu)中，一(yi)定(ding)(ding)會涉及到企業(ye)(ye)的設立、經營模(mo)式的變更以及相關業(ye)(ye)務(wu)(wu)需(xu)要(yao)(yao)注銷等事情的處理(li)(li)，而這些事情，可能就(jiu)需(xu)要(yao)(yao)跟(gen)(gen)企業(ye)(ye)的人力資源管(guan)(guan)理(li)(li)部門(men)(men)、資本運(yun)營管(guan)(guan)理(li)(li)部門(men)(men)、企業(ye)(ye)發展(zhan)戰略管(guan)(guan)理(li)(li)部門(men)(men)等相關部門(men)(men)進行業(ye)(ye)務(wu)(wu)上的接觸，而當此(ci)時(shi)，就(jiu)應該(gai)協調(diao)處理(li)(li)好彼(bi)此(ci)之(zhi)(zhi)間的聯系(xi)，做(zuo)好業(ye)(ye)務(wu)(wu)，杜(du)絕出(chu)現隱患(huan)。

4、保證企業依法經(jing)營企業的經(jing)營

應(ying)該嚴格按照(zhao)(zhao)國家工(gong)商管理部門(men)的相(xiang)(xiang)關規(gui)定依(yi)法進行運(yun)營(ying)(ying)。首先，企(qi)業應(ying)該依(yi)法進行工(gong)商登記(ji)注冊，按正規(gui)程序，對企(qi)業的設(she)立、經(jing)營(ying)(ying)模式的變更以及相(xiang)(xiang)關業務注銷等相(xiang)(xiang)關事項進行辦理，保證(zheng)企(qi)業合法經(jing)營(ying)(ying)，不(bu)會出(chu)現法律安全(quan)隱(yin)患。其次，如果(guo)沒有得到法律允許，企(qi)業不(bu)得借用(yong)他人的營(ying)(ying)業執(zhi)照(zhao)(zhao)進行經(jing)營(ying)(ying)，也不(bu)得私自(zi)將運(yun)營(ying)(ying)執(zhi)照(zhao)(zhao)轉借或者是(shi)租給他人用(yong)以企(qi)業經(jing)營(ying)(ying)使(shi)用(yong)。

5、加強對企業子公司的控制管(guan)理(li)

對于企業子公(gong)司的(de)(de)經營管理，一定(ding)要制定(ding)嚴格(ge)的(de)(de)規章制度，并按照(zhao)(zhao)法(fa)律程序進(jin)(jin)行。首先，對子公(gong)司的(de)(de)成立要進(jin)(jin)行嚴密把關，確定(ding)其合法(fa)性。其次(ci)，要做好過程管理，保證子公(gong)司運行的(de)(de)合法(fa)合規。最(zui)后，如果某些子公(gong)司需要注(zhu)(zhu)銷，也(ye)要進(jin)(jin)行嚴格(ge)管理，依(yi)法(fa)對人員的(de)(de)交(jiao)接手(shou)續(xu)進(jin)(jin)行辦(ban)理，并妥善處理好子公(gong)司的(de)(de)債(zhai)務(wu)、債(zhai)權問題，依(yi)法(fa)注(zhu)(zhu)銷子公(gong)司的(de)(de)營業執(zhi)照(zhao)(zhao)和注(zhu)(zhu)冊(ce)信息。

三、結束語

篇9

（一）新時期下企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)所面對(dui)(dui)的(de)(de)(de)(de)(de)(de)(de)(de)挑(tiao)戰(zhan)現(xian)代(dai)市場(chang)經(jing)濟體(ti)制的(de)(de)(de)(de)(de)(de)(de)(de)完善對(dui)(dui)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)經(jing)營管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)理(li)(li)(li)論(lun)應(ying)用、實(shi)際經(jing)營管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)能力都提出了(le)更高的(de)(de)(de)(de)(de)(de)(de)(de)要求(qiu)(qiu)。為(wei)了(le)滿足現(xian)代(dai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)經(jing)營發(fa)(fa)展(zhan)(zhan)(zhan)需(xu)(xu)(xu)(xu)求(qiu)(qiu)，新時期企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)應(ying)了(le)解(jie)市場(chang)需(xu)(xu)(xu)(xu)求(qiu)(qiu)及(ji)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)需(xu)(xu)(xu)(xu)求(qiu)(qiu)，建立科(ke)學(xue)的(de)(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)體(ti)系。同(tong)時，針對(dui)(dui)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)內(nei)(nei)容及(ji)職能，對(dui)(dui)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)各(ge)部門職責等進(jin)(jin)行補充(chong)及(ji)完善。通過(guo)這(zhe)樣(yang)的(de)(de)(de)(de)(de)(de)(de)(de)方(fang)式，提高企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)綜合(he)市場(chang)競(jing)爭力、提高企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)能力。對(dui)(dui)外貿易工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)開(kai)(kai)展(zhan)(zhan)(zhan)、國(guo)內(nei)(nei)同(tong)行業(ye)(ye)(ye)(ye)(ye)(ye)(ye)競(jing)爭的(de)(de)(de)(de)(de)(de)(de)(de)加(jia)(jia)劇、企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)內(nei)(nei)部管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)需(xu)(xu)(xu)(xu)求(qiu)(qiu)等因素都要求(qiu)(qiu)現(xian)代(dai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)必須正確(que)認識工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)重要性。針對(dui)(dui)新時期企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)所面對(dui)(dui)的(de)(de)(de)(de)(de)(de)(de)(de)挑(tiao)戰(zhan)制定(ding)(ding)(ding)相應(ying)對(dui)(dui)策(ce)，以(yi)嚴謹的(de)(de)(de)(de)(de)(de)(de)(de)對(dui)(dui)策(ce)執行保障工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)有序開(kai)(kai)展(zhan)(zhan)(zhan)。（二）強化工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)評(ping)測(ce)體(ti)系的(de)(de)(de)(de)(de)(de)(de)(de)建立與執行針對(dui)(dui)現(xian)代(dai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)需(xu)(xu)(xu)(xu)求(qiu)(qiu)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)應(ying)借助(zhu)專業(ye)(ye)(ye)(ye)(ye)(ye)(ye)服務(wu)機構對(dui)(dui)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)進(jin)(jin)行評(ping)測(ce)。通過(guo)定(ding)(ding)(ding)期、連續的(de)(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)評(ping)測(ce)體(ti)系的(de)(de)(de)(de)(de)(de)(de)(de)建立，實(shi)現(xian)對(dui)(dui)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)實(shi)時監(jian)控與評(ping)測(ce)。通過(guo)評(ping)測(ce)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)開(kai)(kai)展(zhan)(zhan)(zhan)，了(le)解(jie)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)中(zhong)(zhong)存在的(de)(de)(de)(de)(de)(de)(de)(de)問(wen)題。并以(yi)評(ping)測(ce)結(jie)(jie)論(lun)及(ji)建議指導企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)體(ti)系及(ji)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)制度的(de)(de)(de)(de)(de)(de)(de)(de)完善。（三）注重人(ren)才(cai)(cai)(cai)(cai)引(yin)進(jin)(jin)與培(pei)養，促(cu)進(jin)(jin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)開(kai)(kai)展(zhan)(zhan)(zhan)在現(xian)代(dai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)中(zhong)(zhong)，人(ren)才(cai)(cai)(cai)(cai)缺(que)乏、工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)人(ren)員綜合(he)素質(zhi)等問(wen)題是影響企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)開(kai)(kai)展(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)關(guan)鍵因素。針對(dui)(dui)現(xian)代(dai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)需(xu)(xu)(xu)(xu)求(qiu)(qiu)，新時期下企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)應(ying)將人(ren)才(cai)(cai)(cai)(cai)引(yin)進(jin)(jin)及(ji)人(ren)才(cai)(cai)(cai)(cai)培(pei)養作(zuo)(zuo)(zuo)為(wei)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)重點。根據企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)經(jing)營發(fa)(fa)展(zhan)(zhan)(zhan)戰(zhan)略、企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)人(ren)才(cai)(cai)(cai)(cai)需(xu)(xu)(xu)(xu)求(qiu)(qiu)確(que)定(ding)(ding)(ding)人(ren)才(cai)(cai)(cai)(cai)引(yin)進(jin)(jin)的(de)(de)(de)(de)(de)(de)(de)(de)標準及(ji)人(ren)才(cai)(cai)(cai)(cai)素質(zhi)考核內(nei)(nei)容。通過(guo)科(ke)學(xue)的(de)(de)(de)(de)(de)(de)(de)(de)招(zhao)聘評(ping)測(ce)引(yin)進(jin)(jin)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)人(ren)才(cai)(cai)(cai)(cai)，促(cu)進(jin)(jin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)開(kai)(kai)展(zhan)(zhan)(zhan)。針對(dui)(dui)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)不同(tong)發(fa)(fa)展(zhan)(zhan)(zhan)時期對(dui)(dui)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)需(xu)(xu)(xu)(xu)求(qiu)(qiu)，現(xian)代(dai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)還(huan)應(ying)加(jia)(jia)強人(ren)才(cai)(cai)(cai)(cai)的(de)(de)(de)(de)(de)(de)(de)(de)培(pei)訓(xun)及(ji)培(pei)養。以(yi)現(xian)代(dai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)理(li)(li)(li)論(lun)為(wei)基礎(chu)、結(jie)(jie)合(he)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)實(shi)際情況以(yi)及(ji)市場(chang)變(bian)化開(kai)(kai)展(zhan)(zhan)(zhan)人(ren)才(cai)(cai)(cai)(cai)培(pei)訓(xun)培(pei)養工(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)，為(wei)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)發(fa)(fa)展(zhan)(zhan)(zhan)奠(dian)定(ding)(ding)(ding)良好的(de)(de)(de)(de)(de)(de)(de)(de)人(ren)才(cai)(cai)(cai)(cai)基礎(chu)。

完善工商(shang)管(guan)理制度，強化制度執行與監(jian)督

在(zai)現(xian)代(dai)企(qi)業(ye)工(gong)商(shang)(shang)管(guan)(guan)理(li)(li)工(gong)作調研中(zhong)發現(xian)，雖然(ran)企(qi)業(ye)強(qiang)化了(le)對工(gong)商(shang)(shang)管(guan)(guan)理(li)(li)工(gong)作的(de)重視、加(jia)強(qiang)了(le)工(gong)商(shang)(shang)管(guan)(guan)理(li)(li)制(zhi)(zhi)度(du)的(de)建(jian)設及(ji)完善。但是在(zai)實(shi)際執行過(guo)程中(zhong)受種(zhong)種(zhong)原因影響，制(zhi)(zhi)度(du)的(de)執行情況不(bu)容樂(le)觀。為了(le)改善這一現(xian)狀，現(xian)代(dai)企(qi)業(ye)在(zai)注重工(gong)商(shang)(shang)管(guan)(guan)理(li)(li)人才引進及(ji)培養、注重工(gong)商(shang)(shang)管(guan)(guan)理(li)(li)體(ti)系建(jian)立的(de)同時，還應(ying)加(jia)強(qiang)工(gong)傷管(guan)(guan)理(li)(li)制(zhi)(zhi)度(du)的(de)執行與監督。將工(gong)商(shang)(shang)管(guan)(guan)理(li)(li)工(gong)作內容落實(shi)到各(ge)個崗位(wei)，并(bing)通過(guo)績效考核(he)、獎懲制(zhi)(zhi)度(du)等促(cu)進工(gong)商(shang)(shang)管(guan)(guan)理(li)(li)工(gong)作目標的(de)實(shi)現(xian)。

篇10

1.企業轉型與工(gong)商(shang)管理關系

企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)根據市(shi)場(chang)(chang)需求調(diao)(diao)整發展方向與(yu)經(jing)(jing)(jing)營(ying)模(mo)(mo)式。現階段(duan)我(wo)國(guo)市(shi)場(chang)(chang)經(jing)(jing)(jing)濟(ji)快速發展，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)經(jing)(jing)(jing)營(ying)模(mo)(mo)式需要(yao)結合市(shi)場(chang)(chang)背景調(diao)(diao)整經(jing)(jing)(jing)營(ying)模(mo)(mo)式，這(zhe)就(jiu)需要(yao)選(xuan)擇合適點(dian)轉(zhuan)型，不(bu)(bu)斷完善與(yu)優化自(zi)身生(sheng)產結構。整個轉(zhuan)型過(guo)(guo)(guo)程中企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)社會之隨著競爭(zheng)力提高(gao)(gao)而提高(gao)(gao)，這(zhe)就(jiu)是我(wo)們所說的(de)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)轉(zhuan)型。工(gong)(gong)商(shang)(shang)管理(li)則(ze)是企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)生(sheng)產經(jing)(jing)(jing)營(ying)中針對(dui)性研究企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)經(jing)(jing)(jing)營(ying)理(li)論與(yu)經(jing)(jing)(jing)營(ying)模(mo)(mo)式。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)轉(zhuan)型過(guo)(guo)(guo)程中工(gong)(gong)商(shang)(shang)管理(li)起著重(zhong)要(yao)作(zuo)用，不(bu)(bu)但(dan)可以規(gui)范管理(li)，也可以促進企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)轉(zhuan)型。目前大部分(fen)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)都意識到工(gong)(gong)商(shang)(shang)管理(li)的(de)重(zhong)要(yao)性，對(dui)其關(guan)注度不(bu)(bu)斷提高(gao)(gao)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)通(tong)(tong)(tong)過(guo)(guo)(guo)協調(diao)(diao)工(gong)(gong)商(shang)(shang)管理(li)與(yu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)自(zi)身關(guan)系(xi)，但(dan)也出現一(yi)些新(xin)的(de)問(wen)題：比(bi)如(ru)，部分(fen)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)為保(bao)證(zheng)競爭(zheng)優勢，通(tong)(tong)(tong)過(guo)(guo)(guo)降低產品質量實現減(jian)低成本，提高(gao)(gao)自(zi)身成本優勢，通(tong)(tong)(tong)過(guo)(guo)(guo)這(zhe)種手段(duan)提高(gao)(gao)自(zi)身競爭(zheng)力，但(dan)這(zhe)種方法直接損害(hai)消(xiao)費(fei)者(zhe)合法權(quan)益，通(tong)(tong)(tong)過(guo)(guo)(guo)工(gong)(gong)商(shang)(shang)管理(li)維護市(shi)場(chang)(chang)秩(zhi)序、協調(diao)(diao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)之間的(de)競爭(zheng)，進一(yi)步維護市(shi)場(chang)(chang)經(jing)(jing)(jing)濟(ji)秩(zhi)序。

2.企業轉型(xing)中工商管理的重要性

企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)中(zhong)(zhong)(zhong)(zhong)工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)要(yao)(yao)充(chong)分(fen)(fen)(fen)發(fa)(fa)(fa)(fa)(fa)(fa)揮(hui)(hui)自身作(zuo)(zuo)(zuo)用(yong)，有效維護(hu)(hu)市場(chang)(chang)秩(zhi)序，實(shi)現(xian)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)可(ke)(ke)持(chi)(chi)續發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)。2.1監督(du)(du)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)。市場(chang)(chang)經(jing)濟不(bu)(bu)斷完(wan)善(shan)與膨脹，各行(xing)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)領域(yu)都(dou)面(mian)臨著嚴峻的(de)(de)(de)(de)(de)(de)(de)市場(chang)(chang)形勢(shi)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)承受著迫切轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)需求(qiu)(qiu)，如果缺少(shao)必要(yao)(yao)監督(du)(du)與管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)，為(wei)(wei)(wei)(wei)了追求(qiu)(qiu)更大效益與利益難(nan)(nan)免走上違(wei)(wei)(wei)(wei)(wei)法(fa)(fa)、違(wei)(wei)(wei)(wei)(wei)規(gui)(gui)道路。但(dan)這(zhe)樣做(zuo)不(bu)(bu)但(dan)會(hui)(hui)影(ying)(ying)響企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)信(xin)譽，更為(wei)(wei)(wei)(wei)對后(hou)(hou)期(qi)(qi)(qi)融資產(chan)生影(ying)(ying)響。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)決(jue)策失誤不(bu)(bu)但(dan)會(hui)(hui)失信(xin)于(yu)市場(chang)(chang)，更會(hui)(hui)因(yin)(yin)為(wei)(wei)(wei)(wei)融資困(kun)難(nan)(nan)影(ying)(ying)響后(hou)(hou)期(qi)(qi)(qi)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)。而工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)則(ze)可(ke)(ke)以(yi)(yi)有效監督(du)(du)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)行(xing)為(wei)(wei)(wei)(wei)，避(bi)免出現(xian)為(wei)(wei)(wei)(wei)實(shi)現(xian)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)而采用(yong)不(bu)(bu)法(fa)(fa)手(shou)段。很多企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)過(guo)程(cheng)(cheng)(cheng)中(zhong)(zhong)(zhong)(zhong)是(shi)很容(rong)(rong)易觸及(ji)法(fa)(fa)律范(fan)疇，造(zao)成(cheng)違(wei)(wei)(wei)(wei)(wei)法(fa)(fa)現(xian)象(xiang)的(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)(fa)生，比(bi)如制(zhi)(zhi)造(zao)仿真產(chan)品(pin)或者購入違(wei)(wei)(wei)(wei)(wei)背國(guo)(guo)家規(gui)(gui)范(fan)的(de)(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)品(pin)等等，而面(mian)對這(zhe)些(xie)情(qing)況(kuang)就需要(yao)(yao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)認真做(zuo)好(hao)(hao)工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)，這(zhe)樣才能(neng)夠有效地避(bi)免違(wei)(wei)(wei)(wei)(wei)法(fa)(fa)情(qing)況(kuang)的(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)(fa)生，保障企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)健(jian)康持(chi)(chi)續的(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)，保證市場(chang)(chang)競爭環(huan)(huan)境的(de)(de)(de)(de)(de)(de)(de)健(jian)康和(he)(he)(he)和(he)(he)(he)諧。有效遏制(zhi)(zhi)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)生產(chan)經(jing)營過(guo)程(cheng)(cheng)(cheng)中(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)利因(yin)(yin)素(su)的(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)(fa)生，除(chu)此(ci)(ci)(ci)(ci)之外(wai)，工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)還(huan)能(neng)給(gei)(gei)約束企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)根(gen)(gen)據(ju)國(guo)(guo)家制(zhi)(zhi)定(ding)的(de)(de)(de)(de)(de)(de)(de)法(fa)(fa)規(gui)(gui)和(he)(he)(he)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)制(zhi)(zhi)度(du)形式。當企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)出現(xian)違(wei)(wei)(wei)(wei)(wei)規(gui)(gui)行(xing)為(wei)(wei)(wei)(wei)變進(jin)(jin)行(xing)嚴厲打擊，維護(hu)(hu)市場(chang)(chang)正常秩(zhi)序，給(gei)(gei)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)創(chuang)(chuang)設一個(ge)和(he)(he)(he)諧的(de)(de)(de)(de)(de)(de)(de)市場(chang)(chang)環(huan)(huan)境。2.2服務企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)。無(wu)論哪個(ge)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)中(zhong)(zhong)(zhong)(zhong)都(dou)會(hui)(hui)遇到(dao)(dao)各種棘手(shou)的(de)(de)(de)(de)(de)(de)(de)問(wen)(wen)(wen)題，而這(zhe)些(xie)困(kun)難(nan)(nan)解(jie)決(jue)不(bu)(bu)了就會(hui)(hui)導(dao)致(zhi)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)違(wei)(wei)(wei)(wei)(wei)規(gui)(gui)現(xian)象(xiang)出現(xian)，這(zhe)也是(shi)一個(ge)導(dao)致(zhi)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)違(wei)(wei)(wei)(wei)(wei)規(gui)(gui)現(xian)象(xiang)出現(xian)的(de)(de)(de)(de)(de)(de)(de)重要(yao)(yao)原因(yin)(yin)。所以(yi)(yi)，為(wei)(wei)(wei)(wei)做(zuo)好(hao)(hao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)，防止企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)中(zhong)(zhong)(zhong)(zhong)因(yin)(yin)為(wei)(wei)(wei)(wei)操作(zuo)(zuo)(zuo)不(bu)(bu)當發(fa)(fa)(fa)(fa)(fa)(fa)生違(wei)(wei)(wei)(wei)(wei)法(fa)(fa)、違(wei)(wei)(wei)(wei)(wei)規(gui)(gui)現(xian)象(xiang)。工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)的(de)(de)(de)(de)(de)(de)(de)本(ben)質就是(shi)為(wei)(wei)(wei)(wei)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)提(ti)(ti)(ti)供(gong)(gong)信(xin)息和(he)(he)(he)技術指導(dao)，工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)在(zai)與企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)接觸過(guo)程(cheng)(cheng)(cheng)中(zhong)(zhong)(zhong)(zhong)，應(ying)(ying)以(yi)(yi)為(wei)(wei)(wei)(wei)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)提(ti)(ti)(ti)供(gong)(gong)服務的(de)(de)(de)(de)(de)(de)(de)理(li)(li)(li)念幫(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)、為(wei)(wei)(wei)(wei)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)提(ti)(ti)(ti)供(gong)(gong)全方(fang)(fang)位的(de)(de)(de)(de)(de)(de)(de)支持(chi)(chi)。同時(shi)，工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)部(bu)(bu)門在(zai)此(ci)(ci)(ci)(ci)過(guo)程(cheng)(cheng)(cheng)中(zhong)(zhong)(zhong)(zhong)還(huan)可(ke)(ke)以(yi)(yi)根(gen)(gen)據(ju)我(wo)國(guo)(guo)即將出臺的(de)(de)(de)(de)(de)(de)(de)法(fa)(fa)律法(fa)(fa)規(gui)(gui)幫(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)提(ti)(ti)(ti)供(gong)(gong)一些(xie)參考(kao)(kao)意見或建議，而企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)根(gen)(gen)據(ju)工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)部(bu)(bu)門所提(ti)(ti)(ti)供(gong)(gong)的(de)(de)(de)(de)(de)(de)(de)信(xin)息，做(zuo)到(dao)(dao)先知先覺(jue)，幫(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)做(zuo)好(hao)(hao)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)，促(cu)進(jin)(jin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)良好(hao)(hao)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)。2.3維護(hu)(hu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)穩定(ding)。將工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)運用(yong)到(dao)(dao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)中(zhong)(zhong)(zhong)(zhong)，有利于(yu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)提(ti)(ti)(ti)高(gao)利潤，實(shi)現(xian)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)健(jian)康穩定(ding)的(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)。關于(yu)這(zhe)一點，可(ke)(ke)以(yi)(yi)從以(yi)(yi)下(xia)幾(ji)個(ge)方(fang)(fang)面(mian)表現(xian)：將工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)運用(yong)到(dao)(dao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)中(zhong)(zhong)(zhong)(zhong)，根(gen)(gen)據(ju)市場(chang)(chang)經(jing)濟實(shi)際(ji)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)狀(zhuang)(zhuang)況(kuang)為(wei)(wei)(wei)(wei)基礎(chu)，幫(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)處理(li)(li)(li)好(hao)(hao)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)問(wen)(wen)(wen)題。在(zai)此(ci)(ci)(ci)(ci)過(guo)程(cheng)(cheng)(cheng)中(zhong)(zhong)(zhong)(zhong)，工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)要(yao)(yao)發(fa)(fa)(fa)(fa)(fa)(fa)揮(hui)(hui)其(qi)自身作(zuo)(zuo)(zuo)用(yong)，提(ti)(ti)(ti)供(gong)(gong)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)所需的(de)(de)(de)(de)(de)(de)(de)幫(bang)助(zhu)(zhu)(zhu)。其(qi)次(ci)，在(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)中(zhong)(zhong)(zhong)(zhong)應(ying)(ying)用(yong)工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)，應(ying)(ying)加大力度(du)學(xue)習(xi)國(guo)(guo)外(wai)先進(jin)(jin)經(jing)驗，通過(guo)對于(yu)國(guo)(guo)外(wai)的(de)(de)(de)(de)(de)(de)(de)成(cheng)功案例(li)的(de)(de)(de)(de)(de)(de)(de)學(xue)習(xi)，再結(jie)(jie)合我(wo)國(guo)(guo)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)現(xian)狀(zhuang)(zhuang)，為(wei)(wei)(wei)(wei)我(wo)國(guo)(guo)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)和(he)(he)(he)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)奠(dian)定(ding)基礎(chu)。如此(ci)(ci)(ci)(ci)可(ke)(ke)以(yi)(yi)幫(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)規(gui)(gui)避(bi)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)風險，幫(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)未定(ding)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)。最后(hou)(hou)，在(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)過(guo)程(cheng)(cheng)(cheng)中(zhong)(zhong)(zhong)(zhong)，工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)可(ke)(ke)以(yi)(yi)及(ji)時(shi)幫(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)發(fa)(fa)(fa)(fa)(fa)(fa)現(xian)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)過(guo)程(cheng)(cheng)(cheng)中(zhong)(zhong)(zhong)(zhong)存在(zai)的(de)(de)(de)(de)(de)(de)(de)問(wen)(wen)(wen)題，幫(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)及(ji)時(shi)、有效的(de)(de)(de)(de)(de)(de)(de)解(jie)決(jue)好(hao)(hao)這(zhe)些(xie)不(bu)(bu)利問(wen)(wen)(wen)題，問(wen)(wen)(wen)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)創(chuang)(chuang)造(zao)一個(ge)良好(hao)(hao)的(de)(de)(de)(de)(de)(de)(de)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)環(huan)(huan)境，幫(bang)助(zhu)(zhu)(zhu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)進(jin)(jin)行(xing)穩定(ding)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)。2.4引導(dao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)。工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)給(gei)(gei)予我(wo)國(guo)(guo)長期(qi)(qi)(qi)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)開展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)工(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)，因(yin)(yin)此(ci)(ci)(ci)(ci)必須正確引導(dao)與支持(chi)(chi)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)改革，確保轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)順利進(jin)(jin)行(xing)。這(zhe)在(zai)任(ren)何中(zhong)(zhong)(zhong)(zhong)都(dou)發(fa)(fa)(fa)(fa)(fa)(fa)揮(hui)(hui)著重要(yao)(yao)作(zuo)(zuo)(zuo)用(yong)，提(ti)(ti)(ti)高(gao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)效益。實(shi)際(ji)情(qing)況(kuang)下(xia)部(bu)(bu)分(fen)(fen)(fen)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)屬于(yu)獨立經(jing)濟實(shi)體，轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)過(guo)程(cheng)(cheng)(cheng)中(zhong)(zhong)(zhong)(zhong)首要(yao)(yao)任(ren)務就是(shi)自身利益，并不(bu)(bu)能(neng)站在(zai)戰略層次(ci)考(kao)(kao)慮問(wen)(wen)(wen)題，過(guo)于(yu)追求(qiu)(qiu)短期(qi)(qi)(qi)效益。甚至部(bu)(bu)分(fen)(fen)(fen)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)根(gen)(gen)本(ben)不(bu)(bu)考(kao)(kao)慮我(wo)國(guo)(guo)現(xian)行(xing)方(fang)(fang)針政策，嚴重影(ying)(ying)響我(wo)國(guo)(guo)經(jing)濟發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)。因(yin)(yin)此(ci)(ci)(ci)(ci)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)中(zhong)(zhong)(zhong)(zhong)工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)發(fa)(fa)(fa)(fa)(fa)(fa)揮(hui)(hui)自身指導(dao)作(zuo)(zuo)(zuo)用(yong)，推動企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)。指導(dao)內容(rong)(rong)結(jie)(jie)合企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)實(shi)際(ji)進(jin)(jin)行(xing)選擇，包括公(gong)共事業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)、原材料生產(chan)及(ji)交通運輸等，向著這(zhe)些(xie)基礎(chu)類行(xing)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)，并且有效結(jie)(jie)合我(wo)國(guo)(guo)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)政策，推動企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)壯大。此(ci)(ci)(ci)(ci)外(wai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)在(zai)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)時(shi)提(ti)(ti)(ti)高(gao)自身管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)水平(ping)，給(gei)(gei)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)提(ti)(ti)(ti)供(gong)(gong)各方(fang)(fang)面(mian)條件支持(chi)(chi)，部(bu)(bu)分(fen)(fen)(fen)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)發(fa)(fa)(fa)(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)水平(ping)無(wu)法(fa)(fa)跟上時(shi)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)腳(jiao)步，生產(chan)方(fang)(fang)式相對落(luo)后(hou)(hou)、生產(chan)設備(bei)陳舊，造(zao)成(cheng)自身經(jing)營情(qing)況(kuang)不(bu)(bu)好(hao)(hao)。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)(xing)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)中(zhong)(zhong)(zhong)(zhong)充(chong)分(fen)(fen)(fen)發(fa)(fa)(fa)(fa)(fa)(fa)揮(hui)(hui)工(gong)(gong)(gong)(gong)商(shang)(shang)(shang)管(guan)(guan)(guan)(guan)(guan)理(li)(li)(li)引導(dao)作(zuo)(zuo)(zuo)用(yong)。

企(qi)(qi)業(ye)轉(zhuan)型(xing)成功與否(fou)直接影響其市(shi)場競爭力，因此需要(yao)強化整個轉(zhuan)型(xing)期(qi)間工作(zuo)建(jian)設(she)。工商管理部門監督管理轉(zhuan)型(xing)企(qi)(qi)業(ye)，保(bao)證市(shi)場秩序，同時還可(ke)以(yi)通過自身職能(neng)科學(xue)引導企(qi)(qi)業(ye)發展(zhan)，最終實現企(qi)(qi)業(ye)順利轉(zhuan)型(xing)。希望通過本文論(lun)述，可(ke)以(yi)為(wei)企(qi)(qi)業(ye)轉(zhuan)型(xing)提供一(yi)定經(jing)(jing)驗借鑒與參考，共(gong)同努力促進行業(ye)技(ji)術發展(zhan)水平的提高(gao)，為(wei)國民經(jing)(jing)濟發展(zhan)貢獻(xian)一(yi)份力量。

作者(zhe):楊威(wei) 單位(wei):南昌理工(gong)學院(yuan)外(wai)國語學院(yuan)

參考文獻：

[1]張恒.企業工商管理的(de)未來(lai)發展方向探討[J].赤峰學院學報,2016(06):21.