雜志介紹

Journal Of Marketing Analytics雜志介紹

《Journal Of Marketing Analytics》是一本(ben)(ben)以English為主的(de)未開放(fang)獲(huo)取國際(ji)優秀期(qi)刊(kan)，中文名稱(cheng)市場營(ying)銷分析雜志，本(ben)(ben)刊(kan)主要(yao)出版、報道領域的(de)研究動(dong)態以及在該領域取得(de)的(de)各(ge)方(fang)面的(de)經驗(yan)和科研成果(guo)，介紹(shao)該領域有關本(ben)(ben)專業(ye)的(de)最新(xin)(xin)進展(zhan)，探討行(xing)業(ye)發(fa)展(zhan)的(de)思(si)路和方(fang)法，以促進學術信息交流，提高行(xing)業(ye)發(fa)展(zhan)。該刊(kan)已被國際(ji)權威數據庫SCIE收錄，為該領域相(xiang)關學科的(de)發(fa)展(zhan)起(qi)到了(le)良好的(de)推動(dong)作用，也得(de)到了(le)本(ben)(ben)專業(ye)人員的(de)廣泛認可。該刊(kan)最新(xin)(xin)影響因子為4，最新(xin)(xin)CiteScore 指數為5.4。

本刊近期中國(guo)學者發表的(de)論(lun)文主要有：

• Customer feature selection from high-dimensional bank direct marketing data for uplift modeling

  Author: Hu, Jinping

英文介紹

Journal Of Marketing Analytics雜志英文介紹

data Has Become The New Ore In Today’s Knowledge Economy. However, Merely Storing And Reporting Are Not Enough To Thrive In Today’s Increasingly Competitive Markets. What Is Called For Is The Ability To Make Sense Of All These Oceans Of Data, And To Apply Those Insights To The Way Companies Approach Their Markets, Adjust To Changing Market Conditions, And Respond To New Competitors.marketing Analytics Lies At The Heart Of This Contemporary Wave Of Data Driven Decision-making. Companies Can No Longer Survive When They Rely On Gut Instinct To Make Decisions. Strategic Leverage Of Data Is One Of The Few Remaining Sources Of Sustainable Competitive Advantage. New Products Can Be Copied Faster Than Ever Before. Staff Are Becoming Less Loyal As Well As More Mobile, And Business Centers Themselves Are Moving Across The Globe In A World That Is Getting Flatter And Flatter.the?journal Of Marketing Analytics?brings Together Applied Research And Practice Papers In This Blossoming Field. A Unique Blend Of Applied Academic Research, Combined With Insights From Commercial Best Practices Makes The?journal Of Marketing Analytics?a Perfect Companion For Academics And Practitioners Alike. Academics Can Stay In Touch With The Latest Developments In This Field. Marketing Analytics Professionals Can Read About The Latest Trends, And Cutting Edge Academic Research In This Discipline.the?journal Of Marketing Analytics?will Feature Applied Research Papers On Topics Like Targeting, Segmentation, Big Data, Customer Loyalty And Lifecycle Management, Cross-selling, Crm, Data Quality Management, Multi-channel Marketing, And Marketing Strategy.the?journal Of Marketing Analytics?aims To Combine The Rigor Of Carefully Controlled Scientific Research Methods With Applicability Of Real World Case Studies. Our Double Blind Review Process Ensures That Papers Are Selected On Their Content And Merits Alone, Selecting The Best Possible Papers In This Field.