雜志介紹

European Journal Of Marketing雜志介紹

《European Journal Of Marketing》是(shi)一本(ben)以(yi)Multi-Language為(wei)主的(de)(de)未開放獲取(qu)國際優(you)秀期刊(kan)(kan)，中文名稱歐(ou)洲(zhou)市(shi)場營銷雜志，本(ben)刊(kan)(kan)主要出版、報(bao)道管理學(xue)(xue)-BUSINESS領(ling)(ling)域的(de)(de)研究動(dong)態以(yi)及在該領(ling)(ling)域取(qu)得的(de)(de)各方面的(de)(de)經驗和科研成果(guo)，介紹該領(ling)(ling)域有關本(ben)專業(ye)的(de)(de)最新進(jin)展(zhan)(zhan)，探討行業(ye)發(fa)展(zhan)(zhan)的(de)(de)思(si)路(lu)和方法(fa)，以(yi)促進(jin)學(xue)(xue)術信息(xi)交(jiao)流，提高行業(ye)發(fa)展(zhan)(zhan)。該刊(kan)(kan)已被(bei)國際權威數(shu)據庫SCIE、SSCI收錄，為(wei)該領(ling)(ling)域相關學(xue)(xue)科的(de)(de)發(fa)展(zhan)(zhan)起到了良好(hao)的(de)(de)推動(dong)作用，也得到了本(ben)專業(ye)人員的(de)(de)廣泛認可。該刊(kan)(kan)最新影響因(yin)子為(wei)3.7，最新CiteScore 指數(shu)為(wei)6.9。

本刊近(jin)期中國學者發表的論文主要有：

• Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation

  Author: Han, Chen; Liu, Jiahui; Zhang, Shuman; Nielsen, Bo Bernhard

• Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption

  Author: Kapoor, Payal S. S.; Balaji, M. S.; Jiang, Yangyang

• The interplay of contracts and trust: untangling between- and within-dyad effects

  Author: Wang, Liwen; Jin, Jason Lu; Yang, Defeng

• Diffusion between groups: the influence of social brokers on content adoption in social networks

  Author: Yang, Zhi; Yang, Cai; Lu, Chongyu; Wang, Feng; Zhou, Wei

英文介紹

European Journal Of Marketing雜志英文介紹

The EJM offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain a useful overview of marketing activity and apply that knowledge to develop appropriate strategies.It not only publishes original research papers from around the world, but also regularly releases special topics to delve into hot issues in marketing. As an academic journal with profound influence on the field of marketing, it has made important contributions to promoting the development of marketing theory and innovation in practice.