從(cong)總體上講，我(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)業勞(lao)動(dong)生(sheng)產(chan)率水(shui)平依然偏低，農(nong)(nong)業人(ren)(ren)口(kou)仍(reng)在我(wo)國(guo)(guo)(guo)(guo)占有較(jiao)大(da)比重(zhong)，和發達國(guo)(guo)(guo)(guo)家3％左(zuo)右的(de)第一產(chan)業人(ren)(ren)口(kou)比率相比差(cha)距仍(reng)然很大(da)。而在加入WTO后(hou)，我(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)業將面臨更大(da)的(de)國(guo)(guo)(guo)(guo)際市場(chang)競(jing)(jing)爭，如何提高我(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)業現代(dai)化水(shui)平，增強(qiang)在國(guo)(guo)(guo)(guo)際市場(chang)的(de)競(jing)(jing)爭力，是擺(bai)在我(wo)們面前的(de)重(zhong)要問題。

改革開放也(ye)給我國信(xin)息(xi)(xi)產業(ye)發(fa)(fa)展創造(zao)了機遇，使我們能夠(gou)迎頭趕上國際信(xin)息(xi)(xi)產業(ye)發(fa)(fa)展的巨大潮流，由于信(xin)息(xi)(xi)的廣(guang)延性(xing)(xing)和通(tong)用性(xing)(xing)，使信(xin)息(xi)(xi)化發(fa)(fa)展給各(ge)行各(ge)業(ye)提供了發(fa)(fa)展新機遇，利用信(xin)息(xi)(xi)產業(ye)的發(fa)(fa)展去武裝我國傳統農業(ye)，就可以為我國傳統農業(ye)注入(ru)新的技術活力，使我國傳統農業(ye)得到超常的發(fa)(fa)展。

一、信(xin)息化是傳統農業的倍(bei)增器

信息技(ji)(ji)術是(shi)(shi)當(dang)今發(fa)展(zhan)最(zui)快(kuai)的高技(ji)(ji)術，但就信息技(ji)(ji)術本身來(lai)講(jiang)，它只(zhi)(zhi)是(shi)(shi)一(yi)種工(gong)具，并不能(neng)替代其他產業(ye)，只(zhi)(zhi)有和其他產業(ye)結合，才能(neng)夠真正成為傳統產業(ye)發(fa)展(zhan)的倍(bei)增器。信息技(ji)(ji)術與農業(ye)結合也同(tong)樣能(neng)夠起到倍(bei)增作用(yong)。

農(nong)(nong)業(ye)(ye)信息(xi)(xi)化主(zhu)(zhu)要包括以(yi)下內容：農(nong)(nong)業(ye)(ye)技(ji)術信息(xi)(xi)化：如(ru)精準農(nong)(nong)業(ye)(ye)信息(xi)(xi)；農(nong)(nong)業(ye)(ye)環(huan)境信息(xi)(xi)化：如(ru)氣候(hou)預(yu)報、病蟲害測報；農(nong)(nong)業(ye)(ye)經營信息(xi)(xi)化：如(ru)農(nong)(nong)產品(pin)交易信息(xi)(xi)等。20世紀80年代開始，美國(guo)在(zai)(zai)實現(xian)農(nong)(nong)業(ye)(ye)機(ji)械化的(de)基(ji)礎上，政府每年撥款(kuan)15億美元，用于建立農(nong)(nong)業(ye)(ye)信息(xi)(xi)和市(shi)場(chang)服務網絡。有著(zhu)糧倉稱號的(de)俄亥俄州(zhou)的(de)農(nong)(nong)場(chang)主(zhu)(zhu)，一個(ge)人經營幾(ji)千(qian)公頃的(de)土(tu)地(di)，全靠電(dian)腦管理控制生產、銷售的(de)每一個(ge)環(huan)節(jie)，而在(zai)(zai)我國(guo)目前(qian)幾(ji)乎是不可(ke)想(xiang)象的(de)。

當前，我(wo)(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)正處在(zai)由傳統(tong)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)向現(xian)(xian)代化(hua)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)轉(zhuan)變的(de)(de)(de)時期。要(yao)在(zai)人(ren)(ren)均0．067公頃的(de)(de)(de)耕地上解決13億人(ren)(ren)口的(de)(de)(de)吃(chi)穿(chuan)問(wen)題，根(gen)本出(chu)路在(zai)于以科學技術(shu)和(he)信息(xi)(xi)及其物(wu)化(hua)了的(de)(de)(de)設備工具(ju)和(he)生(sheng)產資(zi)料來武(wu)裝農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)，使(shi)之(zhi)在(zai)有限的(de)(de)(de)土地上大(da)(da)幅度(du)地提(ti)高(gao)生(sheng)產率，所以發(fa)展農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)信息(xi)(xi)將給我(wo)(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)帶來難得的(de)(de)(de)機遇。我(wo)(wo)國(guo)(guo)(guo)(guo)傳統(tong)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)絕大(da)(da)部分尚處于低質低效水(shui)平(ping)，雖然勞(lao)動(dong)力(li)成本低，但勞(lao)動(dong)力(li)人(ren)(ren)員(yuan)素質也低，技術(shu)水(shui)平(ping)、管理水(shui)平(ping)、經(jing)營(ying)水(shui)平(ping)也同樣不(bu)高(gao)。隨著加(jia)入WTO的(de)(de)(de)臨(lin)近，我(wo)(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)生(sheng)產不(bu)得不(bu)面(mian)臨(lin)國(guo)(guo)(guo)(guo)際(ji)市場的(de)(de)(de)競(jing)爭(zheng)壓力(li)。要(yao)提(ti)高(gao)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)生(sheng)產力(li)水(shui)平(ping)，提(ti)高(gao)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)在(zai)國(guo)(guo)(guo)(guo)際(ji)市場的(de)(de)(de)競(jing)爭(zheng)力(li)就要(yao)推進(jin)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)現(xian)(xian)代化(hua)，要(yao)實現(xian)(xian)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)現(xian)(xian)代化(hua)，就必須(xu)提(ti)高(gao)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)信息(xi)(xi)化(hua)水(shui)平(ping)，用當今信息(xi)(xi)技術(shu)與傳統(tong)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)相(xiang)結合無(wu)疑會極(ji)大(da)(da)促進(jin)我(wo)(wo)國(guo)(guo)(guo)(guo)傳統(tong)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)的(de)(de)(de)現(xian)(xian)代化(hua)水(shui)平(ping)，使(shi)我(wo)(wo)國(guo)(guo)(guo)(guo)傳統(tong)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)取得跨越式發(fa)展。

一、我(wo)國農(nong)業發展隨著時代(dai)

的(de)(de)(de)發(fa)展(zhan)，我國(guo)農(nong)(nong)業(ye)的(de)(de)(de)發(fa)展(zhan)方(fang)式發(fa)生(sheng)了(le)很大(da)程度的(de)(de)(de)轉(zhuan)(zhuan)變，由過(guo)去(qu)的(de)(de)(de)粗放(fang)型向集約型發(fa)展(zhan)，在農(nong)(nong)業(ye)產業(ye)結構上做出了(le)調整，投入(ru)了(le)大(da)量先進(jin)技術和自動化設備，促進(jin)了(le)農(nong)(nong)業(ye)發(fa)展(zhan)方(fang)式的(de)(de)(de)轉(zhuan)(zhuan)變。農(nong)(nong)業(ye)的(de)(de)(de)快(kuai)速發(fa)展(zhan)離不開(kai)科學(xue)技術的(de)(de)(de)投入(ru)，我國(guo)農(nong)(nong)業(ye)技術的(de)(de)(de)傳播(bo)與發(fa)達國(guo)家相比還(huan)具有(you)很大(da)差(cha)距(ju)，必須(xu)對基層(ceng)農(nong)(nong)業(ye)技術推廣(guang)的(de)(de)(de)路徑(jing)進(jin)行合理的(de)(de)(de)選(xuan)擇，才(cai)能提高農(nong)(nong)業(ye)技術的(de)(de)(de)推廣(guang)效率，加(jia)快(kuai)農(nong)(nong)業(ye)發(fa)展(zhan)方(fang)式的(de)(de)(de)轉(zhuan)(zhuan)變。

二、基(ji)層(ceng)農業技術推廣(guang)的重要性

1.農(nong)業發展的必然要求

我(wo)(wo)國(guo)的(de)(de)農(nong)(nong)(nong)業發展(zhan)正在朝著現代化的(de)(de)農(nong)(nong)(nong)業轉變，發展(zhan)現代化的(de)(de)農(nong)(nong)(nong)業，必(bi)然少(shao)不了(le)科學技(ji)術(shu)(shu)的(de)(de)支持，基層農(nong)(nong)(nong)業技(ji)術(shu)(shu)的(de)(de)推廣是農(nong)(nong)(nong)業技(ji)術(shu)(shu)傳(chuan)播的(de)(de)重要環節(jie)，直接影(ying)響農(nong)(nong)(nong)業技(ji)術(shu)(shu)傳(chuan)播的(de)(de)效率。我(wo)(wo)國(guo)農(nong)(nong)(nong)業生產在整體上一直呈現穩步上升的(de)(de)趨勢，可長期持續當前的(de)(de)農(nong)(nong)(nong)業發展(zhan)模式很難(nan)適應經濟發展(zhan)的(de)(de)需要，農(nong)(nong)(nong)業發展(zhan)的(de)(de)進程必(bi)然會受到阻礙。

2.提(ti)高農業綜合生產(chan)實力

一、我國農業發展

我(wo)國(guo)農(nong)業(ye)(ye)(ye)的(de)(de)(de)(de)發(fa)(fa)展(zhan)水平一直以來(lai)處于(yu)較(jiao)低(di)的(de)(de)(de)(de)狀(zhuang)態，進(jin)行(xing)粗放(fang)式(shi)的(de)(de)(de)(de)農(nong)業(ye)(ye)(ye)經營，農(nong)業(ye)(ye)(ye)投入(ru)和(he)消耗較(jiao)大(da)，但(dan)產出率十分低(di)下。隨著時代的(de)(de)(de)(de)發(fa)(fa)展(zhan)，我(wo)國(guo)農(nong)業(ye)(ye)(ye)的(de)(de)(de)(de)發(fa)(fa)展(zhan)方式(shi)發(fa)(fa)生(sheng)了(le)很大(da)程度的(de)(de)(de)(de)轉(zhuan)變，由過去的(de)(de)(de)(de)粗放(fang)型向集約型發(fa)(fa)展(zhan)，在農(nong)業(ye)(ye)(ye)產業(ye)(ye)(ye)結構(gou)上做出了(le)調整，投入(ru)了(le)大(da)量先進(jin)技術和(he)自動(dong)化設備，促進(jin)了(le)農(nong)業(ye)(ye)(ye)發(fa)(fa)展(zhan)方式(shi)的(de)(de)(de)(de)轉(zhuan)變。農(nong)業(ye)(ye)(ye)的(de)(de)(de)(de)快(kuai)速發(fa)(fa)展(zhan)離不(bu)開(kai)科學技術的(de)(de)(de)(de)投入(ru)，我(wo)國(guo)農(nong)業(ye)(ye)(ye)技術的(de)(de)(de)(de)傳播與發(fa)(fa)達國(guo)家相比還(huan)具有很大(da)差(cha)距，必須對(dui)基層農(nong)業(ye)(ye)(ye)技術推廣(guang)(guang)的(de)(de)(de)(de)路徑(jing)進(jin)行(xing)合(he)理的(de)(de)(de)(de)選擇，才能提(ti)高農(nong)業(ye)(ye)(ye)技術的(de)(de)(de)(de)推廣(guang)(guang)效(xiao)率，加快(kuai)農(nong)業(ye)(ye)(ye)發(fa)(fa)展(zhan)方式(shi)的(de)(de)(de)(de)轉(zhuan)變。

二、基層農(nong)業技術(shu)推廣的重要性(xing)

1.農業發(fa)展的(de)必(bi)然要(yao)求

我國的(de)(de)農(nong)業(ye)發展正在朝著現(xian)代(dai)化的(de)(de)農(nong)業(ye)轉變，發展現(xian)代(dai)化的(de)(de)農(nong)業(ye)，必然少不(bu)了(le)科學技術的(de)(de)支持，基(ji)層農(nong)業(ye)技術的(de)(de)推廣是農(nong)業(ye)技術傳播的(de)(de)重要(yao)環節，直接影(ying)響(xiang)農(nong)業(ye)技術傳播的(de)(de)效率。我國農(nong)業(ye)生產在整體(ti)上一直呈現(xian)穩步上升(sheng)的(de)(de)趨勢，可長期持續當(dang)前的(de)(de)農(nong)業(ye)發展模式很難適應經(jing)濟發展的(de)(de)需要(yao)，農(nong)業(ye)發展的(de)(de)進程必然會受到阻(zu)礙(ai)。

2.提高農(nong)業綜(zong)合生產實力

摘要：隨著我國經濟(ji)的(de)高速(su)發展，我國農(nong)業(ye)(ye)生(sheng)(sheng)(sheng)產(chan)水(shui)平迅(xun)速(su)提高，農(nong)業(ye)(ye)生(sheng)(sheng)(sheng)產(chan)性服(fu)(fu)務(wu)(wu)對(dui)國家的(de)進(jin)步和(he)農(nong)業(ye)(ye)技術(shu)的(de)進(jin)步有很大(da)的(de)貢獻(xian)。通過我國2004-2012年(nian)相關數據顯示，農(nong)業(ye)(ye)生(sheng)(sheng)(sheng)產(chan)性服(fu)(fu)務(wu)(wu)對(dui)社會進(jin)步和(he)農(nong)業(ye)(ye)技術(shu)的(de)影(ying)響(xiang)是巨大(da)的(de)。近(jin)幾(ji)年(nian)，我國農(nong)業(ye)(ye)生(sheng)(sheng)(sheng)產(chan)性服(fu)(fu)務(wu)(wu)對(dui)我國的(de)農(nong)業(ye)(ye)技術(shu)進(jin)步的(de)影(ying)響(xiang)是最直接的(de)。通過農(nong)業(ye)(ye)生(sheng)(sheng)(sheng)產(chan)的(de)各個方(fang)面以及農(nong)業(ye)(ye)相關的(de)資源和(he)要素對(dui)農(nong)業(ye)(ye)生(sheng)(sheng)(sheng)產(chan)性服(fu)(fu)務(wu)(wu)發展的(de)影(ying)響(xiang)，提出了針對(dui)農(nong)業(ye)(ye)增長(chang)貢獻(xian)的(de)相關途徑(jing)。

關鍵詞：農業生產性服務(wu)；農業技(ji)術(shu)進步；貢獻率

我國農業(ye)的(de)(de)現代化發(fa)(fa)展(zhan)關(guan)(guan)鍵是(shi)農業(ye)技(ji)(ji)(ji)術(shu)(shu)(shu)的(de)(de)進(jin)步(bu)，近(jin)幾年(nian)，我國農業(ye)技(ji)(ji)(ji)術(shu)(shu)(shu)的(de)(de)發(fa)(fa)展(zhan)水平(ping)直接影(ying)響(xiang)農業(ye)的(de)(de)增長(chang)率。但是(shi)相關(guan)(guan)數(shu)據顯示(shi)，農業(ye)技(ji)(ji)(ji)術(shu)(shu)(shu)發(fa)(fa)展(zhan)方面(mian)缺少農業(ye)生(sheng)(sheng)產(chan)(chan)性(xing)服(fu)務的(de)(de)高標準條件的(de)(de)匹(pi)配。隨著我國經濟水平(ping)的(de)(de)發(fa)(fa)展(zhan)，科(ke)學技(ji)(ji)(ji)術(shu)(shu)(shu)水平(ping)的(de)(de)提(ti)高，農業(ye)生(sheng)(sheng)產(chan)(chan)的(de)(de)整個單(dan)元發(fa)(fa)生(sheng)(sheng)了變化，其技(ji)(ji)(ji)術(shu)(shu)(shu)能(neng)力的(de)(de)創新(xin)和(he)(he)(he)農業(ye)技(ji)(ji)(ji)術(shu)(shu)(shu)產(chan)(chan)業(ye)鏈的(de)(de)發(fa)(fa)展(zhan)，對農業(ye)生(sheng)(sheng)產(chan)(chan)性(xing)服(fu)務提(ti)出(chu)(chu)了更(geng)高的(de)(de)要求。在農業(ye)科(ke)技(ji)(ji)(ji)水平(ping)逐年(nian)發(fa)(fa)展(zhan)和(he)(he)(he)農業(ye)科(ke)技(ji)(ji)(ji)多層次的(de)(de)投(tou)資機制的(de)(de)產(chan)(chan)生(sheng)(sheng)，使農業(ye)生(sheng)(sheng)產(chan)(chan)出(chu)(chu)現了很多不(bu)能(neng)與(yu)市場需求同時進(jin)步(bu)的(de)(de)缺陷。因此，通過對農業(ye)生(sheng)(sheng)產(chan)(chan)性(xing)服(fu)務對社會和(he)(he)(he)農業(ye)技(ji)(ji)(ji)術(shu)(shu)(shu)進(jin)步(bu)的(de)(de)影(ying)響(xiang)和(he)(he)(he)貢(gong)獻的(de)(de)分析，提(ti)出(chu)(chu)了有關(guan)(guan)農業(ye)生(sheng)(sheng)產(chan)(chan)性(xing)服(fu)務的(de)(de)相關(guan)(guan)意見和(he)(he)(he)途徑(jing)，做(zuo)出(chu)(chu)如下論述(shu)。

1國內與國外影響農業技術進步的概述

1.1國外對影(ying)響(xiang)農業技術(shu)進步的概(gai)述

國(guo)(guo)外(wai)的(de)(de)(de)(de)(de)(de)(de)相關(guan)學(xue)者認(ren)為(wei)，農(nong)(nong)業(ye)(ye)技(ji)(ji)術(shu)(shu)對于一(yi)個國(guo)(guo)家而言是(shi)農(nong)(nong)業(ye)(ye)增(zeng)長(chang)的(de)(de)(de)(de)(de)(de)(de)關(guan)鍵(jian)(jian)。農(nong)(nong)業(ye)(ye)技(ji)(ji)術(shu)(shu)進(jin)(jin)步的(de)(de)(de)(de)(de)(de)(de)模式(shi)與(yu)(yu)國(guo)(guo)家原有(you)的(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)業(ye)(ye)資(zi)源(yuan)先(xian)關(guan)，選擇農(nong)(nong)業(ye)(ye)機(ji)械(xie)型(xing)模式(shi)的(de)(de)(de)(de)(de)(de)(de)國(guo)(guo)家，大部分是(shi)因(yin)為(wei)國(guo)(guo)家的(de)(de)(de)(de)(de)(de)(de)勞(lao)動力不足，所以選擇機(ji)械(xie)的(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)業(ye)(ye)技(ji)(ji)術(shu)(shu)來代(dai)替昂(ang)貴的(de)(de)(de)(de)(de)(de)(de)勞(lao)動力。農(nong)(nong)業(ye)(ye)技(ji)(ji)術(shu)(shu)的(de)(de)(de)(de)(de)(de)(de)進(jin)(jin)步程度與(yu)(yu)市場的(de)(de)(de)(de)(de)(de)(de)發展方向有(you)不可(ke)割(ge)舍的(de)(de)(de)(de)(de)(de)(de)關(guan)系，市場的(de)(de)(de)(de)(de)(de)(de)多形式(shi)的(de)(de)(de)(de)(de)(de)(de)競爭模式(shi)，能夠促進(jin)(jin)農(nong)(nong)業(ye)(ye)新型(xing)技(ji)(ji)術(shu)(shu)的(de)(de)(de)(de)(de)(de)(de)產生(sheng)，從而促進(jin)(jin)農(nong)(nong)業(ye)(ye)技(ji)(ji)術(shu)(shu)的(de)(de)(de)(de)(de)(de)(de)發展。國(guo)(guo)外(wai)的(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)業(ye)(ye)研究專家發現，農(nong)(nong)業(ye)(ye)生(sheng)產性服務是(shi)農(nong)(nong)業(ye)(ye)技(ji)(ji)術(shu)(shu)進(jin)(jin)步的(de)(de)(de)(de)(de)(de)(de)支持，是(shi)促進(jin)(jin)農(nong)(nong)業(ye)(ye)技(ji)(ji)術(shu)(shu)快速發展的(de)(de)(de)(de)(de)(de)(de)關(guan)鍵(jian)(jian)[1]。

建設社會主義新(xin)農(nong)村是中(zhong)國深層政治經濟(ji)體制創(chuang)新(xin)的一個系(xi)統工程，增加農(nong)民收(shou)入(ru)是這個工程中(zhong)的核(he)心工程。千方百計增加農(nong)民收(shou)入(ru)既是當前緊(jin)迫而繁重的任務，也是今(jin)后長期而艱巨的工作(zuo)。在現代科(ke)技(ji)被廣泛應用的今(jin)天，只有不斷加強(qiang)農(nong)業(ye)(ye)科(ke)技(ji)創(chuang)新(xin)，加速農(nong)業(ye)(ye)科(ke)技(ji)推(tui)廣，才能(neng)真(zhen)正實現農(nong)村產業(ye)(ye)結構的優化升級，進(jin)一步拓寬農(nong)民增收(shou)渠道，促(cu)進(jin)農(nong)民收(shou)入(ru)持(chi)續(xu)快(kuai)速增長。

一、創新科技服務方式是(shi)增加農民收入(ru)的迫切(qie)要求

科學(xue)技(ji)(ji)術是第一(yi)生(sheng)產(chan)(chan)力(li)，科技(ji)(ji)進步是經濟(ji)社(she)會發展(zhan)(zhan)的(de)(de)決(jue)定性因素(su)。隨(sui)著科學(xue)技(ji)(ji)術的(de)(de)迅(xun)猛發展(zhan)(zhan)和經濟(ji)全球化(hua)(hua)(hua)步伐的(de)(de)不斷加(jia)快，經濟(ji)競爭科技(ji)(ji)化(hua)(hua)(hua)的(de)(de)特(te)征日益明顯。當前，雞東縣的(de)(de)農(nong)(nong)業(ye)技(ji)(ji)術相對落(luo)后(hou)，農(nong)(nong)業(ye)資源的(de)(de)利用(yong)率遠遠低于全國平均(jun)水平，特(te)別是農(nong)(nong)民(min)在用(yong)水、用(yong)肥、用(yong)種等方面(mian)差距較大(da)，農(nong)(nong)業(ye)科技(ji)(ji)成果(guo)轉化(hua)(hua)(hua)難，農(nong)(nong)產(chan)(chan)品(pin)深加(jia)工實(shi)現難，農(nong)(nong)業(ye)信息獲取難，千家萬(wan)戶的(de)(de)農(nong)(nong)業(ye)生(sheng)產(chan)(chan)難以適應千變萬(wan)化(hua)(hua)(hua)的(de)(de)大(da)市(shi)場，農(nong)(nong)戶分散經營滿足不了市(shi)場經濟(ji)的(de)(de)規模生(sheng)產(chan)(chan)，農(nong)(nong)產(chan)(chan)品(pin)結構(gou)單一(yi)滿足不了社(she)會的(de)(de)多樣(yang)化(hua)(hua)(hua)需求。只有創新(xin)科技(ji)(ji)服務方式，貼(tie)近基層，引(yin)導農(nong)(nong)業(ye)生(sheng)產(chan)(chan)，才(cai)能加(jia)快農(nong)(nong)業(ye)科技(ji)(ji)成果(guo)轉化(hua)(hua)(hua)，增(zeng)強農(nong)(nong)業(ye)發展(zhan)(zhan)后(hou)勁(jing)，為農(nong)(nong)民(min)增(zeng)收提供動力(li)源泉(quan)。

二、創新科(ke)技服務(wu)方式是改變農(nong)村科(ke)技落后狀況的必(bi)然(ran)選擇(ze)

隨著現(xian)代農業經(jing)濟的(de)(de)發展，農民(min)對農業技(ji)(ji)(ji)術(shu)(shu)有(you)了新(xin)的(de)(de)需(xu)求，不僅需(xu)要(yao)(yao)種植、養殖(zhi)技(ji)(ji)(ji)術(shu)(shu)，而且延伸到加工、貯(zhu)藏(zang)、保(bao)鮮、轉(zhuan)化(hua)等(deng)(deng)領域(yu)；不僅需(xu)要(yao)(yao)高產栽培技(ji)(ji)(ji)術(shu)(shu)而且要(yao)(yao)求優質、無公害、反季節生產等(deng)(deng)技(ji)(ji)(ji)術(shu)(shu)。但(dan)是在向市(shi)場(chang)經(jing)濟轉(zhuan)軌(gui)過(guo)程中，因受現(xian)行體制(zhi)、農民(min)自身素質等(deng)(deng)方面的(de)(de)影響(xiang)，傳(chuan)統的(de)(de)科技(ji)(ji)(ji)服務(wu)體系(xi)存在著服務(wu)體系(xi)不健(jian)全、服務(wu)功能(neng)單一、服務(wu)手段落后(hou)、服務(wu)技(ji)(ji)(ji)術(shu)(shu)棚(peng)架等(deng)(deng)問題，使農民(min)科技(ji)(ji)(ji)服務(wu)面臨著許多困難。

（一(yi)）服(fu)務體制不健全(quan)，服(fu)務隊伍不穩

目前我國(guo)農(nong)業推廣的特點。

目(mu)前在(zai)我(wo)(wo)國各(ge)(ge)省市(shi)農(nong)(nong)業(ye)(ye)推廣體(ti)系完善(shan)和(he)(he)(he)發(fa)展(zhan)(zhan)(zhan)的(de)(de)(de)(de)過(guo)程(cheng)中，體(ti)現了(le)(le)我(wo)(wo)國總(zong)體(ti)的(de)(de)(de)(de)一個(ge)發(fa)展(zhan)(zhan)(zhan)趨勢，能夠旗幟鮮明地(di)突(tu)出(chu)(chu)我(wo)(wo)國特(te)有的(de)(de)(de)(de)發(fa)展(zhan)(zhan)(zhan)特(te)點，是各(ge)(ge)省市(shi)在(zai)加強(qiang)(qiang)農(nong)(nong)業(ye)(ye)推廣工作(zuo)(zuo)效率和(he)(he)(he)服務水(shui)平(ping)(ping)的(de)(de)(de)(de)過(guo)程(cheng)中走出(chu)(chu)來的(de)(de)(de)(de)一種模式。具體(ti)體(ti)現在(zai)以下幾個(ge)方面(mian)：首先是農(nong)(nong)業(ye)(ye)技(ji)術推廣隊伍不(bu)(bu)斷(duan)(duan)壯大(da)(da)。目(mu)前，我(wo)(wo)國各(ge)(ge)省市(shi)的(de)(de)(de)(de)農(nong)(nong)業(ye)(ye)推廣隊伍涵蓋了(le)(le)大(da)(da)中專以及(ji)各(ge)(ge)種級別的(de)(de)(de)(de)專業(ye)(ye)技(ji)術職(zhi)稱，農(nong)(nong)業(ye)(ye)推廣隊伍的(de)(de)(de)(de)總(zong)體(ti)素(su)質不(bu)(bu)斷(duan)(duan)上升；其次是農(nong)(nong)業(ye)(ye)推廣網絡比較完善(shan)。通(tong)過(guo)建(jian)(jian)立五級農(nong)(nong)業(ye)(ye)推廣服務網絡，銜接(jie)了(le)(le)農(nong)(nong)業(ye)(ye)推廣體(ti)系的(de)(de)(de)(de)各(ge)(ge)個(ge)發(fa)展(zhan)(zhan)(zhan)層(ceng)面(mian)，不(bu)(bu)斷(duan)(duan)地(di)解(jie)決“最后(hou)一公里(li)”的(de)(de)(de)(de)問(wen)題；再次是農(nong)(nong)業(ye)(ye)和(he)(he)(he)農(nong)(nong)村經濟有了(le)(le)長(chang)足發(fa)展(zhan)(zhan)(zhan)。通(tong)過(guo)農(nong)(nong)業(ye)(ye)推廣服務體(ti)系的(de)(de)(de)(de)建(jian)(jian)立，農(nong)(nong)業(ye)(ye)技(ji)術的(de)(de)(de)(de)推廣力度大(da)(da)大(da)(da)加強(qiang)(qiang)，帶(dai)來的(de)(de)(de)(de)便(bian)是農(nong)(nong)業(ye)(ye)技(ji)術的(de)(de)(de)(de)采用范圍(wei)不(bu)(bu)斷(duan)(duan)地(di)擴大(da)(da)，我(wo)(wo)國農(nong)(nong)村經濟和(he)(he)(he)農(nong)(nong)業(ye)(ye)得到(dao)了(le)(le)農(nong)(nong)業(ye)(ye)技(ji)術的(de)(de)(de)(de)支持，不(bu)(bu)斷(duan)(duan)地(di)發(fa)展(zhan)(zhan)(zhan)；四(si)是農(nong)(nong)民科學(xue)文化素(su)質進(jin)一步提高(gao)。農(nong)(nong)業(ye)(ye)推廣工作(zuo)(zuo)的(de)(de)(de)(de)不(bu)(bu)斷(duan)(duan)深入(ru)，必(bi)然使(shi)更多的(de)(de)(de)(de)村民受到(dao)進(jin)步農(nong)(nong)民的(de)(de)(de)(de)影響和(he)(he)(he)帶(dai)動，加強(qiang)(qiang)新技(ji)術、新知識的(de)(de)(de)(de)采用，從而不(bu)(bu)斷(duan)(duan)提高(gao)自身(shen)的(de)(de)(de)(de)素(su)質水(shui)平(ping)(ping)。

我(wo)國(guo)農業推廣(guang)的現狀分(fen)析。

社(she)會化(hua)服(fu)務不(bu)(bu)到位。在(zai)(zai)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)發展的(de)(de)(de)(de)(de)(de)(de)(de)過程中(zhong)，我(wo)國(guo)盡管(guan)(guan)(guan)一直在(zai)(zai)尋求一條(tiao)較為合理(li)(li)可行(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)(de)道路，構建(jian)(jian)高(gao)效的(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)體系(xi)，但政策支持力(li)(li)度(du)(du)(du)并不(bu)(bu)是(shi)(shi)其優(you)勢所(suo)在(zai)(zai)，社(she)會服(fu)務基礎(chu)設施建(jian)(jian)設較為薄(bo)弱，即表現在(zai)(zai)沒(mei)有(you)(you)(you)形成(cheng)良好的(de)(de)(de)(de)(de)(de)(de)(de)內、外環境(jing)氛圍(wei)，導(dao)致(zhi)(zhi)分(fen)(fen)割國(guo)家(jia)環境(jing)、社(she)會觀念、社(she)會基礎(chu)設施，投資環境(jing)產(chan)(chan)(chan)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)基礎(chu)。盡管(guan)(guan)(guan)有(you)(you)(you)嘗(chang)試建(jian)(jian)立多(duo)(duo)樣(yang)化(hua)的(de)(de)(de)(de)(de)(de)(de)(de)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)模式，但單一的(de)(de)(de)(de)(de)(de)(de)(de)、行(xing)(xing)政體制推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)性(xing)(xing)方(fang)法較多(duo)(duo)，仍不(bu)(bu)能解(jie)決自由發展的(de)(de)(de)(de)(de)(de)(de)(de)問題。制度(du)(du)(du)不(bu)(bu)健(jian)全、管(guan)(guan)(guan)理(li)(li)缺(que)(que)位。在(zai)(zai)上個世紀(ji)九十年(nian)代初，我(wo)國(guo)制定(ding)了《中(zhong)華(hua)人(ren)(ren)(ren)(ren)(ren)民(min)共和國(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)法》，該法規的(de)(de)(de)(de)(de)(de)(de)(de)出臺對(dui)(dui)于加強農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)工(gong)作(zuo)(zuo)，促(cu)使農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科技(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)果和實(shi)用(yong)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)盡快應用(yong)于農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)生產(chan)(chan)(chan)，保(bao)(bao)障農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)發展等具有(you)(you)(you)重(zhong)要(yao)的(de)(de)(de)(de)(de)(de)(de)(de)意義，但多(duo)(duo)年(nian)來很少對(dui)(dui)此法規進(jin)行(xing)(xing)修改，有(you)(you)(you)些條(tiao)款已(yi)經(jing)不(bu)(bu)適應新時期農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)及(ji)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村發展的(de)(de)(de)(de)(de)(de)(de)(de)需要(yao)，并且缺(que)(que)少相應的(de)(de)(de)(de)(de)(de)(de)(de)實(shi)施條(tiao)例來保(bao)(bao)證其順利(li)實(shi)施。已(yi)有(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)體系(xi)制度(du)(du)(du)中(zhong)缺(que)(que)少對(dui)(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)人(ren)(ren)(ren)(ren)(ren)員(yuan)(yuan)(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)監督與激(ji)勵(li)機制，這(zhe)使得(de)基層農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)人(ren)(ren)(ren)(ren)(ren)員(yuan)(yuan)(yuan)缺(que)(que)乏(fa)應有(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)職業(ye)(ye)(ye)(ye)準(zhun)則，沒(mei)有(you)(you)(you)激(ji)情去研究技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)傳播(bo)科技(ji)(ji)(ji)(ji)(ji)(ji)(ji)，最終使得(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)人(ren)(ren)(ren)(ren)(ren)員(yuan)(yuan)(yuan)在(zai)(zai)工(gong)作(zuo)(zuo)上不(bu)(bu)作(zuo)(zuo)為。制度(du)(du)(du)的(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)健(jian)全導(dao)致(zhi)(zhi)了管(guan)(guan)(guan)理(li)(li)上的(de)(de)(de)(de)(de)(de)(de)(de)缺(que)(que)位，具體表現為兩(liang)方(fang)面(mian)：一是(shi)(shi)管(guan)(guan)(guan)理(li)(li)層面(mian)和執行(xing)(xing)層面(mian)不(bu)(bu)作(zuo)(zuo)為，即農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)體系(xi)中(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)管(guan)(guan)(guan)理(li)(li)者和從事(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)工(gong)作(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)人(ren)(ren)(ren)(ren)(ren)員(yuan)(yuan)(yuan)沒(mei)有(you)(you)(you)按照(zhao)規章制度(du)(du)(du)盡到管(guan)(guan)(guan)理(li)(li)者和執行(xing)(xing)者的(de)(de)(de)(de)(de)(de)(de)(de)職責；二是(shi)(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)體系(xi)中(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)管(guan)(guan)(guan)理(li)(li)者沒(mei)有(you)(you)(you)對(dui)(dui)執行(xing)(xing)層面(mian)的(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)人(ren)(ren)(ren)(ren)(ren)員(yuan)(yuan)(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)作(zuo)(zuo)為進(jin)行(xing)(xing)應盡或必要(yao)的(de)(de)(de)(de)(de)(de)(de)(de)監管(guan)(guan)(guan)。以(yi)(yi)上這(zhe)兩(liang)方(fang)面(mian)導(dao)致(zhi)(zhi)了我(wo)國(guo)縣鄉兩(liang)級的(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)人(ren)(ren)(ren)(ren)(ren)員(yuan)(yuan)(yuan)不(bu)(bu)是(shi)(shi)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)而是(shi)(shi)推(tui)(tui)(tui)(tui)(tui)(tui)銷(xiao)種(zhong)子農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥化(hua)肥(fei)等農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)生產(chan)(chan)(chan)資料，多(duo)(duo)年(nian)來，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)機構形成(cheng)了內容與形式不(bu)(bu)相符(fu)合的(de)(de)(de)(de)(de)(de)(de)(de)局面(mian)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)人(ren)(ren)(ren)(ren)(ren)員(yuan)(yuan)(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)自身的(de)(de)(de)(de)(de)(de)(de)(de)綜(zong)合素質(zhi)偏低。我(wo)們國(guo)家(jia)的(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)人(ren)(ren)(ren)(ren)(ren)員(yuan)(yuan)(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)專(zhuan)業(ye)(ye)(ye)(ye)水平普遍(bian)不(bu)(bu)高(gao)，特別是(shi)(shi)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)性(xing)(xing)專(zhuan)業(ye)(ye)(ye)(ye)人(ren)(ren)(ren)(ren)(ren)才缺(que)(que)乏(fa)，經(jing)營管(guan)(guan)(guan)理(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)專(zhuan)業(ye)(ye)(ye)(ye)人(ren)(ren)(ren)(ren)(ren)才更少。由于人(ren)(ren)(ren)(ren)(ren)員(yuan)(yuan)(yuan)專(zhuan)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)以(yi)(yi)及(ji)綜(zong)合素質(zhi)偏低，不(bu)(bu)利(li)于農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)，也阻礙了農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)生產(chan)(chan)(chan)力(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)快速提高(gao)。我(wo)們國(guo)家(jia)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)專(zhuan)業(ye)(ye)(ye)(ye)人(ren)(ren)(ren)(ren)(ren)才缺(que)(que)乏(fa)，造(zao)成(cheng)部分(fen)(fen)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)性(xing)(xing)問題無法得(de)到有(you)(you)(you)效解(jie)決。因此，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)團隊在(zai)(zai)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)的(de)(de)(de)(de)(de)(de)(de)(de)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)過程中(zhong)積極性(xing)(xing)不(bu)(bu)高(gao)，對(dui)(dui)于自己所(suo)肩負的(de)(de)(de)(de)(de)(de)(de)(de)責任與使命(ming)也沒(mei)有(you)(you)(you)正確(que)認(ren)識，對(dui)(dui)于農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)在(zai)(zai)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)生產(chan)(chan)(chan)中(zhong)發揮(hui)的(de)(de)(de)(de)(de)(de)(de)(de)積極作(zuo)(zuo)用(yong)沒(mei)有(you)(you)(you)引起高(gao)度(du)(du)(du)重(zhong)視(shi)，使得(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)效率比較低，推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)范圍(wei)也十分(fen)(fen)有(you)(you)(you)限，阻礙了農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)生產(chan)(chan)(chan)力(li)(li)提高(gao)的(de)(de)(de)(de)(de)(de)(de)(de)速度(du)(du)(du)，反過來也會制約農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)速度(du)(du)(du)和力(li)(li)度(du)(du)(du)。資金投入不(bu)(bu)足。我(wo)國(guo)早在(zai)(zai)1993年(nian)頒發了農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)法,這(zhe)對(dui)(dui)于農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)促(cu)進(jin)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)生產(chan)(chan)(chan)力(li)(li)發展引起了高(gao)度(du)(du)(du)重(zhong)視(shi)。然(ran)而農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)項(xiang)目的(de)(de)(de)(de)(de)(de)(de)(de)開發、技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)宣傳以(yi)(yi)及(ji)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)在(zai)(zai)沒(mei)有(you)(you)(you)足夠資金的(de)(de)(de)(de)(de)(de)(de)(de)保(bao)(bao)障是(shi)(shi)無法順利(li)推(tui)(tui)(tui)(tui)(tui)(tui)進(jin)的(de)(de)(de)(de)(de)(de)(de)(de)。國(guo)家(jia)在(zai)(zai)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)方(fang)面(mian)投入的(de)(de)(de)(de)(de)(de)(de)(de)資金還(huan)不(bu)(bu)夠,嚴重(zhong)影響了農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)工(gong)作(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)積極主動(dong)性(xing)(xing)以(yi)(yi)及(ji)創(chuang)造(zao)性(xing)(xing)。

新形勢下(xia)加強農業推廣(guang)變革的策略。

針對(dui)(dui)上面的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)現(xian)狀問(wen)(wen)題(ti)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)工作(zuo)(zuo)雖(sui)然受到(dao)各(ge)方(fang)(fang)(fang)(fang)面的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)制(zhi)(zhi)(zhi)約，但(dan)是應(ying)查(cha)找主(zhu)(zhu)(zhu)觀原(yuan)因(yin)，探討新(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)思(si)路方(fang)(fang)(fang)(fang)法，以(yi)(yi)適應(ying)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)發(fa)(fa)展(zhan)(zhan)新(xin)(xin)(xin)(xin)時(shi)(shi)期的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)需要(yao)(yao)(yao)，因(yin)此(ci)(ci)(ci)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)應(ying)加(jia)(jia)(jia)強(qiang)(qiang)以(yi)(yi)下幾方(fang)(fang)(fang)(fang)面的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)工作(zuo)(zuo)。政(zheng)(zheng)府部(bu)(bu)門(men)要(yao)(yao)(yao)加(jia)(jia)(jia)大(da)(da)對(dui)(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)支(zhi)(zhi)(zhi)持(chi)(chi)度(du)(du)。政(zheng)(zheng)府部(bu)(bu)門(men)對(dui)(dui)于(yu)(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)起(qi)著(zhu)極為(wei)(wei)關鍵性(xing)(xing)(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)作(zuo)(zuo)用(yong)，需要(yao)(yao)(yao)創(chuang)建由中(zhong)(zhong)(zhong)央(yang)政(zheng)(zheng)府部(bu)(bu)門(men)和地(di)方(fang)(fang)(fang)(fang)部(bu)(bu)門(men)共同籌措的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)費(fei)用(yong)，以(yi)(yi)公益性(xing)(xing)(xing)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)投(tou)人(ren)(ren)(ren)為(wei)(wei)主(zhu)(zhu)(zhu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)投(tou)資制(zhi)(zhi)(zhi)度(du)(du)。WTO中(zhong)(zhong)(zhong)明確(que)規定，病(bing)害(hai)防(fang)治、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)培訓(xun)、技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)咨詢(xun)服(fu)(fu)務(wu)等(deng)(deng)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)工作(zuo)(zuo)都(dou)是由這(zhe)種(zhong)(zhong)公共基金來(lai)支(zhi)(zhi)(zhi)付的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。從(cong)這(zhe)里我(wo)(wo)們(men)可以(yi)(yi)看出(chu)，全世(shi)界(jie)每個國家(jia)對(dui)(dui)該(gai)(gai)項政(zheng)(zheng)策制(zhi)(zhi)(zhi)度(du)(du)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)大(da)(da)力(li)(li)支(zhi)(zhi)(zhi)持(chi)(chi)。此(ci)(ci)(ci)外(wai)，政(zheng)(zheng)府部(bu)(bu)門(men)需進(jin)(jin)(jin)一步完善(shan)融(rong)資制(zhi)(zhi)(zhi)度(du)(du)，鼓舞私營單位進(jin)(jin)(jin)行資金的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)投(tou)人(ren)(ren)(ren)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)動農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)有(you)效(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)。加(jia)(jia)(jia)強(qiang)(qiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)制(zhi)(zhi)(zhi)度(du)(du)創(chuang)新(xin)(xin)(xin)(xin)。確(que)立農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)對(dui)(dui)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)需求(qiu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)(zhu)(zhu)體地(di)位，提(ti)(ti)高農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)采(cai)(cai)納(na)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)新(xin)(xin)(xin)(xin)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)自愿性(xing)(xing)(xing)。建立農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)參與(yu)選(xuan)擇推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)機(ji)(ji)(ji)制(zhi)(zhi)(zhi)，作(zuo)(zuo)為(wei)(wei)政(zheng)(zheng)府職能(neng)(neng)部(bu)(bu)門(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)部(bu)(bu)門(men)應(ying)該(gai)(gai)及(ji)時(shi)(shi)地(di)把市(shi)(shi)場(chang)需求(qiu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)正確(que)信(xin)(xin)息(xi)(xi)、先(xian)(xian)進(jin)(jin)(jin)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)傳遞給農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)，讓(rang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)自己選(xuan)擇，引導千家(jia)萬戶(hu)自愿采(cai)(cai)納(na)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)新(xin)(xin)(xin)(xin)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)。著(zhu)力(li)(li)解(jie)(jie)決(jue)(jue)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)體系中(zhong)(zhong)(zhong)激(ji)勵機(ji)(ji)(ji)制(zhi)(zhi)(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)問(wen)(wen)題(ti)。廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)泛采(cai)(cai)取市(shi)(shi)場(chang)化(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)激(ji)勵手段(duan)進(jin)(jin)(jin)行推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)機(ji)(ji)(ji)制(zhi)(zhi)(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)創(chuang)新(xin)(xin)(xin)(xin)，大(da)(da)力(li)(li)調(diao)動農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)等(deng)(deng)社(she)會(hui)(hui)力(li)(li)量參與(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)工作(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)積極性(xing)(xing)(xing)。比如支(zhi)(zhi)(zhi)持(chi)(chi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)機(ji)(ji)(ji)構和農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)人(ren)(ren)(ren)員(yuan)(yuan)(yuan)(yuan)(yuan)開(kai)(kai)(kai)(kai)展(zhan)(zhan)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)承包、有(you)償服(fu)(fu)務(wu)，訂(ding)立超(chao)產(chan)(chan)提(ti)(ti)成(cheng)(cheng)、減(jian)產(chan)(chan)賠償合同等(deng)(deng)。加(jia)(jia)(jia)大(da)(da)對(dui)(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)專業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)人(ren)(ren)(ren)員(yuan)(yuan)(yuan)(yuan)(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)教育與(yu)培訓(xun)力(li)(li)度(du)(du)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)工作(zuo)(zuo)主(zhu)(zhu)(zhu)要(yao)(yao)(yao)取決(jue)(jue)于(yu)(yu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)人(ren)(ren)(ren)員(yuan)(yuan)(yuan)(yuan)(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)自身素質(zhi)，務(wu)必加(jia)(jia)(jia)大(da)(da)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)人(ren)(ren)(ren)員(yuan)(yuan)(yuan)(yuan)(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)教育與(yu)培訓(xun)力(li)(li)度(du)(du)。高度(du)(du)重視(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)專業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)人(ren)(ren)(ren)員(yuan)(yuan)(yuan)(yuan)(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)專業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)能(neng)(neng)力(li)(li)以(yi)(yi)及(ji)文化(hua)(hua)(hua)素質(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)培養(yang)，讓(rang)他們(men)早(zao)日成(cheng)(cheng)為(wei)(wei)這(zhe)方(fang)(fang)(fang)(fang)面的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“專家(jia)”，有(you)效(xiao)解(jie)(jie)決(jue)(jue)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)工作(zuo)(zuo)過程中(zhong)(zhong)(zhong)所碰到(dao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)難題(ti)，真(zhen)正發(fa)(fa)揮農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)專業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)人(ren)(ren)(ren)員(yuan)(yuan)(yuan)(yuan)(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)特(te)長(chang)。此(ci)(ci)(ci)外(wai)，要(yao)(yao)(yao)努力(li)(li)解(jie)(jie)決(jue)(jue)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)人(ren)(ren)(ren)員(yuan)(yuan)(yuan)(yuan)(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)活、待遇(yu)等(deng)(deng)問(wen)(wen)題(ti)，切實調(diao)動廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)大(da)(da)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)人(ren)(ren)(ren)員(yuan)(yuan)(yuan)(yuan)(yuan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)積極主(zhu)(zhu)(zhu)動性(xing)(xing)(xing)，加(jia)(jia)(jia)大(da)(da)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)力(li)(li)度(du)(du)，早(zao)日實現(xian)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目標。加(jia)(jia)(jia)大(da)(da)資金投(tou)入力(li)(li)度(du)(du)，完善(shan)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)內容(rong)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)過程不是一朝一夕就能(neng)(neng)完成(cheng)(cheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，它(ta)需要(yao)(yao)(yao)長(chang)時(shi)(shi)間的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)積累和努力(li)(li)，并且需要(yao)(yao)(yao)一定數量的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)資金作(zuo)(zuo)保證(zheng)。因(yin)此(ci)(ci)(ci)，政(zheng)(zheng)府有(you)關部(bu)(bu)門(men)要(yao)(yao)(yao)加(jia)(jia)(jia)強(qiang)(qiang)對(dui)(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)創(chuang)新(xin)(xin)(xin)(xin)應(ying)用(yong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)重視(shi)，加(jia)(jia)(jia)大(da)(da)資金扶持(chi)(chi)力(li)(li)度(du)(du)，及(ji)時(shi)(shi)引進(jin)(jin)(jin)先(xian)(xian)進(jin)(jin)(jin)設(she)備，并適當(dang)(dang)(dang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)給予政(zheng)(zheng)策支(zhi)(zhi)(zhi)持(chi)(chi)，從(cong)而(er)保證(zheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)有(you)效(xiao)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)。在(zai)(zai)(zai)(zai)此(ci)(ci)(ci)基礎上，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)人(ren)(ren)(ren)員(yuan)(yuan)(yuan)(yuan)(yuan)要(yao)(yao)(yao)注重技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)實際推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)效(xiao)果，在(zai)(zai)(zai)(zai)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)講解(jie)(jie)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)過程中(zhong)(zhong)(zhong)明確(que)了解(jie)(jie)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)生(sheng)產(chan)(chan)者(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)內在(zai)(zai)(zai)(zai)訴求(qiu)，盡量做到(dao)有(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)放矢。例如，在(zai)(zai)(zai)(zai)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)某(mou)種(zhong)(zhong)子(zi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)種(zhong)(zhong)植新(xin)(xin)(xin)(xin)方(fang)(fang)(fang)(fang)法時(shi)(shi)，不僅(jin)要(yao)(yao)(yao)講解(jie)(jie)如何種(zhong)(zhong)植會(hui)(hui)提(ti)(ti)高農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)作(zuo)(zuo)物的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)量，還要(yao)(yao)(yao)讓(rang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)群(qun)眾學(xue)(xue)(xue)會(hui)(hui)挑選(xuan)優良(liang)種(zhong)(zhong)子(zi)，合理(li)搭(da)配作(zuo)(zuo)物品(pin)(pin)種(zhong)(zhong)，才能(neng)(neng)提(ti)(ti)高產(chan)(chan)量。改(gai)革當(dang)(dang)(dang)下原(yuan)有(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)形(xing)式(shi)。在(zai)(zai)(zai)(zai)目前(qian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)全新(xin)(xin)(xin)(xin)形(xing)勢(shi)下，政(zheng)(zheng)府單位要(yao)(yao)(yao)改(gai)變(bian)(bian)原(yuan)有(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)角色，不僅(jin)僅(jin)是簡(jian)單的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)從(cong)事于(yu)(yu)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)。技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)最終的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)決(jue)(jue)定全要(yao)(yao)(yao)在(zai)(zai)(zai)(zai)于(yu)(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)自主(zhu)(zhu)(zhu)經(jing)營上，加(jia)(jia)(jia)強(qiang)(qiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)在(zai)(zai)(zai)(zai)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)決(jue)(jue)策上的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)力(li)(li)度(du)(du)，將原(yuan)有(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“行政(zheng)(zheng)強(qiang)(qiang)制(zhi)(zhi)(zhi)式(shi)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)方(fang)(fang)(fang)(fang)式(shi)轉變(bian)(bian)為(wei)(wei)“引導式(shi)”和“服(fu)(fu)務(wu)式(shi)”。在(zai)(zai)(zai)(zai)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)產(chan)(chan)品(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)挑選(xuan)方(fang)(fang)(fang)(fang)面，千萬不要(yao)(yao)(yao)盲(mang)目的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)去(qu)追求(qiu)尖端(duan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新(xin)(xin)(xin)(xin)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)，而(er)是需要(yao)(yao)(yao)依據(ju)(ju)(ju)我(wo)(wo)國當(dang)(dang)(dang)下農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)現(xian)實狀況及(ji)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)整體的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)文化(hua)(hua)(hua)素質(zhi)情況來(lai)進(jin)(jin)(jin)行農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)現(xian)行推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)工作(zuo)(zuo)。加(jia)(jia)(jia)強(qiang)(qiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)信(xin)(xin)息(xi)(xi)網(wang)(wang)絡化(hua)(hua)(hua)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)開(kai)(kai)(kai)(kai)發(fa)(fa)和應(ying)用(yong)。新(xin)(xin)(xin)(xin)時(shi)(shi)期的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)(xin)息(xi)(xi)化(hua)(hua)(hua)網(wang)(wang)絡技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)使農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)形(xing)式(shi)多(duo)樣(yang)，內容(rong)豐富(fu)多(duo)彩。通過信(xin)(xin)息(xi)(xi)網(wang)(wang)絡化(hua)(hua)(hua)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)開(kai)(kai)(kai)(kai)發(fa)(fa)應(ying)用(yong)，將各(ge)種(zhong)(zhong)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)方(fang)(fang)(fang)(fang)法相(xiang)互融(rong)合，優勢(shi)互補。打破時(shi)(shi)空限制(zhi)(zhi)(zhi)，既(ji)可多(duo)點多(duo)層(ceng)次交流(liu)，又(you)可一對(dui)(dui)一交流(liu)；組織人(ren)(ren)(ren)員(yuan)(yuan)(yuan)(yuan)(yuan)開(kai)(kai)(kai)(kai)發(fa)(fa)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)數據(ju)(ju)(ju)庫，將農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)新(xin)(xin)(xin)(xin)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)和新(xin)(xin)(xin)(xin)成(cheng)(cheng)果本地(di)化(hua)(hua)(hua)、數據(ju)(ju)(ju)化(hua)(hua)(hua)、信(xin)(xin)息(xi)(xi)化(hua)(hua)(hua)、網(wang)(wang)絡化(hua)(hua)(hua)，提(ti)(ti)高技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)信(xin)(xin)息(xi)(xi)共享(xiang)(xiang)利(li)用(yong)，加(jia)(jia)(jia)強(qiang)(qiang)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)信(xin)(xin)息(xi)(xi)利(li)用(yong)效(xiao)率(lv)；開(kai)(kai)(kai)(kai)發(fa)(fa)各(ge)層(ceng)次推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)人(ren)(ren)(ren)員(yuan)(yuan)(yuan)(yuan)(yuan)、對(dui)(dui)象交流(liu)平(ping)臺(tai)，建立問(wen)(wen)題(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)現(xian)、上傳、解(jie)(jie)決(jue)(jue)、反(fan)饋(kui)機(ji)(ji)(ji)制(zhi)(zhi)(zhi)。如梅縣城東鎮自主(zhu)(zhu)(zhu)開(kai)(kai)(kai)(kai)發(fa)(fa)糧食(shi)生(sheng)產(chan)(chan)信(xin)(xin)息(xi)(xi)化(hua)(hua)(hua)栽培管(guan)理(li)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)，系統建立鎮級農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)服(fu)(fu)務(wu)網(wang)(wang)站（城東鎮網(wang)(wang)上農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)(min)社(she)區），合理(li)利(li)用(yong)市(shi)(shi)縣農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)信(xin)(xin)息(xi)(xi)網(wang)(wang)，遠程教育網(wang)(wang)傳播當(dang)(dang)(dang)前(qian)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)、新(xin)(xin)(xin)(xin)成(cheng)(cheng)果；建立病(bing)蟲(chong)害(hai)圖片(pian)庫、病(bing)蟲(chong)害(hai)癥狀檔案(an)，制(zhi)(zhi)(zhi)作(zuo)(zuo)病(bing)蟲(chong)害(hai)防(fang)治課(ke)件(jian)并提(ti)(ti)供下載共享(xiang)(xiang)服(fu)(fu)務(wu)；開(kai)(kai)(kai)(kai)通農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)短信(xin)(xin)群(qun)發(fa)(fa)系統、即時(shi)(shi)交流(liu)平(ping)臺(tai)等(deng)(deng)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)工作(zuo)(zuo)肩(jian)負著(zhu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)發(fa)(fa)展(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)闊前(qian)景，肩(jian)負著(zhu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)現(xian)代化(hua)(hua)(hua)進(jin)(jin)(jin)程順利(li)進(jin)(jin)(jin)行。雖(sui)然在(zai)(zai)(zai)(zai)當(dang)(dang)(dang)前(qian)我(wo)(wo)國的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)(guang)中(zhong)(zhong)(zhong)有(you)這(zhe)樣(yang)或那樣(yang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)問(wen)(wen)題(ti)，但(dan)這(zhe)并不能(neng)(neng)減(jian)少我(wo)(wo)們(men)將農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)學(xue)(xue)(xue)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)應(ying)用(yong)于(yu)(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)生(sheng)產(chan)(chan)中(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)決(jue)(jue)心。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)產(chan)(chan)方(fang)(fang)(fang)(fang)式(shi)已(yi)經(jing)不再是過去(qu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)從(cong)土里刨食(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)傳統模式(shi)，我(wo)(wo)們(men)要(yao)(yao)(yao)轉變(bian)(bian)思(si)想(xiang)，大(da)(da)膽創(chuang)新(xin)(xin)(xin)(xin)，將農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)學(xue)(xue)(xue)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)轉換成(cheng)(cheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)現(xian)代化(hua)(hua)(hua)生(sheng)產(chan)(chan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)(zhu)(zhu)要(yao)(yao)(yao)動力(li)(li)。

摘要：我(wo)國是農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)大(da)國，農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)是我(wo)國經濟的(de)(de)(de)基礎產業(ye)(ye)(ye)(ye)(ye)，然而(er)，我(wo)國現階段農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)傳播的(de)(de)(de)發展(zhan)與發達國家和(he)(he)我(wo)國其他(ta)行業(ye)(ye)(ye)(ye)(ye)相比相對落后。要想擺脫落后狀態(tai)，只有推(tui)進農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)科(ke)學技(ji)術的(de)(de)(de)推(tui)廣(guang)，把(ba)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)科(ke)技(ji)成果轉化(hua)為(wei)生(sheng)產力，才能更好(hao)地促進我(wo)國農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)發展(zhan)。而(er)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)科(ke)學技(ji)術只有通過媒介(jie)的(de)(de)(de)有效推(tui)廣(guang)，才能讓農(nong)(nong)(nong)(nong)(nong)民掌(zhang)握并(bing)應用。本文(wen)以“媒介(jie)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)技(ji)術推(tui)廣(guang)報(bao)道”為(wei)研(yan)究議題，通過分析《農(nong)(nong)(nong)(nong)(nong)民日報(bao)》2011年對農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)技(ji)術推(tui)廣(guang)的(de)(de)(de)相關新聞報(bao)道，闡釋媒介(jie)對農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)推(tui)廣(guang)報(bao)道的(de)(de)(de)建(jian)構方式和(he)(he)特點。

關鍵詞：農業技術推(tui)廣；農業傳(chuan)播(bo)學；農業傳(chuan)播(bo)

一、引言

2011年，我(wo)(wo)(wo)國(guo)(guo)出(chu)臺《十二五規(gui)劃綱要(yao)(yao)(yao)》，綱要(yao)(yao)(yao)指出(chu)，我(wo)(wo)(wo)國(guo)(guo)產業(ye)(ye)結構不合(he)理(li)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)基礎薄(bo)弱，城(cheng)鄉(xiang)發(fa)展(zhan)不平衡，提(ti)出(chu)加快現(xian)代(dai)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)建(jian)設(she)的(de)(de)(de)(de)(de)目(mu)標。我(wo)(wo)(wo)國(guo)(guo)自(zi)古(gu)就是(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)大(da)(da)國(guo)(guo)，我(wo)(wo)(wo)國(guo)(guo)古(gu)代(dai)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)技(ji)術先(xian)進，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)發(fa)展(zhan)繁(fan)榮(rong)。然而近代(dai)中(zhong)國(guo)(guo)早已被(bei)發(fa)達(da)國(guo)(guo)家趕超，我(wo)(wo)(wo)國(guo)(guo)現(xian)階(jie)段農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)傳(chuan)播(bo)(bo)(bo)的(de)(de)(de)(de)(de)發(fa)展(zhan)與發(fa)達(da)國(guo)(guo)家和(he)其他行業(ye)(ye)相比，處于(yu)劣勢地位。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民信(xin)(xin)息需求大(da)(da)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)傳(chuan)播(bo)(bo)(bo)效果不佳，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)傳(chuan)播(bo)(bo)(bo)存(cun)在許多問題(ti)(ti)。大(da)(da)眾媒介是(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民了解(jie)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)信(xin)(xin)息的(de)(de)(de)(de)(de)主要(yao)(yao)(yao)來(lai)源(yuan)，無論是(shi)個人還是(shi)大(da)(da)眾，都無法(fa)(fa)避免大(da)(da)眾媒介的(de)(de)(de)(de)(de)影響(xiang)。大(da)(da)眾媒介在農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)技(ji)術推廣(guang)上如何(he)建(jian)構，將會影響(xiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民的(de)(de)(de)(de)(de)接受(shou)程(cheng)度及科技(ji)成(cheng)果轉化成(cheng)生產力的(de)(de)(de)(de)(de)大(da)(da)小。根據(ju)趙曉春的(de)(de)(de)(de)(de)定義，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)傳(chuan)播(bo)(bo)(bo)可以界定為(wei)社(she)會領域內(nei)涉(she)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)信(xin)(xin)息的(de)(de)(de)(de)(de)傳(chuan)遞①。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)傳(chuan)播(bo)(bo)(bo)學(xue)(xue)(xue)(xue)是(shi)一(yi)門交(jiao)叉學(xue)(xue)(xue)(xue)科，是(shi)傳(chuan)播(bo)(bo)(bo)學(xue)(xue)(xue)(xue)的(de)(de)(de)(de)(de)一(yi)個分支，指的(de)(de)(de)(de)(de)是(shi)用傳(chuan)播(bo)(bo)(bo)學(xue)(xue)(xue)(xue)的(de)(de)(de)(de)(de)理(li)論和(he)方法(fa)(fa)研究涉(she)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)信(xin)(xin)息傳(chuan)播(bo)(bo)(bo)規(gui)律的(de)(de)(de)(de)(de)一(yi)門學(xue)(xue)(xue)(xue)科。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)傳(chuan)播(bo)(bo)(bo)學(xue)(xue)(xue)(xue)發(fa)展(zhan)至(zhi)今僅有(you)五六十年的(de)(de)(de)(de)(de)時(shi)間，還沒形成(cheng)獨立(li)的(de)(de)(de)(de)(de)理(li)論積累和(he)完善的(de)(de)(de)(de)(de)學(xue)(xue)(xue)(xue)科體(ti)系。隨著社(she)會發(fa)展(zhan)的(de)(de)(de)(de)(de)需要(yao)(yao)(yao)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)問題(ti)(ti)得(de)到越(yue)來(lai)越(yue)多的(de)(de)(de)(de)(de)重視，越(yue)來(lai)越(yue)多的(de)(de)(de)(de)(de)高校紛紛設(she)立(li)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)類專業(ye)(ye)，相信(xin)(xin)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)傳(chuan)播(bo)(bo)(bo)學(xue)(xue)(xue)(xue)必將發(fa)展(zhan)壯(zhuang)大(da)(da)。本文(wen)探(tan)討的(de)(de)(de)(de)(de)問題(ti)(ti)是(shi)中(zhong)央主流報(bao)紙(zhi)如何(he)在新聞(wen)報(bao)道(dao)中(zhong)推廣(guang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)技(ji)術，以及農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)技(ji)術推廣(guang)的(de)(de)(de)(de)(de)建(jian)構方式和(he)報(bao)道(dao)情況。筆者從(cong)中(zhong)央主流媒體(ti)出(chu)發(fa)，通過內(nei)容分析(xi)法(fa)(fa)，選(xuan)取了《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民日報(bao)》2011年1月-12月的(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)技(ji)術推廣(guang)相關報(bao)道(dao)進行研究，包(bao)括(kuo)報(bao)道(dao)篇幅、報(bao)道(dao)題(ti)(ti)材、語(yu)言特點、報(bao)道(dao)主題(ti)(ti)等。

二、研究方法和(he)樣本(ben)采集

（一(yi)）樣本(ben)與(yu)分(fen)(fen)(fen)(fen)(fen)析單(dan)位(wei)(wei)。目(mu)(mu)(mu)標(biao)媒體的(de)(de)(de)(de)(de)選(xuan)定：本(ben)研(yan)究(jiu)以(yi)《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)日(ri)報(bao)(bao)(bao)(bao)(bao)》為(wei)(wei)(wei)(wei)目(mu)(mu)(mu)標(biao)媒體。《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)日(ri)報(bao)(bao)(bao)(bao)(bao)》是我國(guo)歷史上第一(yi)張面(mian)(mian)(mian)向全(quan)(quan)(quan)(quan)國(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)發行(xing)的(de)(de)(de)(de)(de)報(bao)(bao)(bao)(bao)(bao)紙，是一(yi)份(fen)中(zhong)(zhong)(zhong)央級、綜合性(xing)大(da)(da)報(bao)(bao)(bao)(bao)(bao)，遵循(xun)“做(zuo)黨的(de)(de)(de)(de)(de)宣傳(chuan)喉(hou)舌(she)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)的(de)(de)(de)(de)(de)知(zhi)心朋友”的(de)(de)(de)(de)(de)辦報(bao)(bao)(bao)(bao)(bao)宗旨，大(da)(da)力宣傳(chuan)中(zhong)(zhong)(zhong)央“三(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)”工(gong)作(zuo)的(de)(de)(de)(de)(de)方針政(zheng)(zheng)策(ce)，全(quan)(quan)(quan)(quan)面(mian)(mian)(mian)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)的(de)(de)(de)(de)(de)巨大(da)(da)發展，及時(shi)反映農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)群眾的(de)(de)(de)(de)(de)心聲(sheng)訴求(qiu)，總(zong)結宣傳(chuan)基層群眾的(de)(de)(de)(de)(de)偉大(da)(da)創造。《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)日(ri)報(bao)(bao)(bao)(bao)(bao)》成為(wei)(wei)(wei)(wei)社會各界了(le)解“三(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)”的(de)(de)(de)(de)(de)重要(yao)窗口、廣大(da)(da)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)獲(huo)取(qu)“三(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)”信息(xi)的(de)(de)(de)(de)(de)重要(yao)平(ping)臺，在10億農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)讀(du)者中(zhong)(zhong)(zhong)獨(du)具感召力和(he)(he)知(zhi)名度，并發行(xing)到20多(duo)(duo)個國(guo)家(jia)和(he)(he)地(di)(di)區。時(shi)間(jian)范(fan)(fan)圍的(de)(de)(de)(de)(de)選(xuan)定：選(xuan)取(qu)2011年1月至12月為(wei)(wei)(wei)(wei)研(yan)究(jiu)時(shi)段。2011年是“十二(er)五(wu)(wu)規(gui)劃(hua)(hua)”的(de)(de)(de)(de)(de)開(kai)局之(zhi)年，政(zheng)(zheng)府出(chu)(chu)臺了(le)《十二(er)五(wu)(wu)規(gui)劃(hua)(hua)綱(gang)要(yao)》，綱(gang)要(yao)提(ti)出(chu)(chu)加快現代農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)建(jian)設，推(tui)(tui)進(jin)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)科技(ji)(ji)(ji)(ji)創新(xin)(xin)(xin)(xin)，健全(quan)(quan)(quan)(quan)公益性(xing)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)術(shu)(shu)推(tui)(tui)廣體系。因此，媒體作(zuo)為(wei)(wei)(wei)(wei)黨的(de)(de)(de)(de)(de)耳目(mu)(mu)(mu)喉(hou)舌(she)，在農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)術(shu)(shu)推(tui)(tui)廣宣傳(chuan)上有(you)義不容辭的(de)(de)(de)(de)(de)責任。分(fen)(fen)(fen)(fen)(fen)析單(dan)位(wei)(wei)的(de)(de)(de)(de)(de)選(xuan)定：在《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)日(ri)報(bao)(bao)(bao)(bao)(bao)》選(xuan)定時(shi)間(jian)內以(yi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)術(shu)(shu)推(tui)(tui)廣內容為(wei)(wei)(wei)(wei)主的(de)(de)(de)(de)(de)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)，包括(kuo)新(xin)(xin)(xin)(xin)聞(wen)、文(wen)(wen)章、照片(pian)等。每一(yi)則(ze)新(xin)(xin)(xin)(xin)聞(wen)或文(wen)(wen)章中(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)配圖作(zuo)為(wei)(wei)(wei)(wei)同一(yi)個分(fen)(fen)(fen)(fen)(fen)析單(dan)位(wei)(wei)，不單(dan)獨(du)抽(chou)取(qu)出(chu)(chu)來分(fen)(fen)(fen)(fen)(fen)析。由于《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)日(ri)報(bao)(bao)(bao)(bao)(bao)》發行(xing)數量(liang)(liang)較(jiao)多(duo)(duo)，如(ru)(ru)果每一(yi)期都分(fen)(fen)(fen)(fen)(fen)析，工(gong)程量(liang)(liang)比(bi)較(jiao)大(da)(da)，因此我們(men)采用抽(chou)樣的(de)(de)(de)(de)(de)方法，每周抽(chou)取(qu)一(yi)個樣本(ben)。由于周六和(he)(he)周日(ri)報(bao)(bao)(bao)(bao)(bao)紙不發行(xing)，為(wei)(wei)(wei)(wei)了(le)確保樣本(ben)量(liang)(liang)足夠，因此我們(men)選(xuan)擇每周三(san)(san)(san)發行(xing)的(de)(de)(de)(de)(de)報(bao)(bao)(bao)(bao)(bao)紙作(zuo)為(wei)(wei)(wei)(wei)抽(chou)取(qu)單(dan)位(wei)(wei)，按照等距抽(chou)樣的(de)(de)(de)(de)(de)方法依次抽(chou)取(qu)樣本(ben)，如(ru)(ru)有(you)缺失的(de)(de)(de)(de)(de)樣本(ben)則(ze)跳過繼續抽(chou)取(qu)。如(ru)(ru)有(you)一(yi)個版(ban)面(mian)(mian)(mian)有(you)多(duo)(duo)個農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)術(shu)(shu)推(tui)(tui)廣的(de)(de)(de)(de)(de)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)，則(ze)優(you)先選(xuan)擇位(wei)(wei)置醒目(mu)(mu)(mu)靠前(qian)的(de)(de)(de)(de)(de)新(xin)(xin)(xin)(xin)聞(wen)。（二(er)）類目(mu)(mu)(mu)建(jian)構。筆者根(gen)(gen)據(ju)相(xiang)關文(wen)(wen)獻和(he)(he)研(yan)究(jiu)目(mu)(mu)(mu)標(biao)的(de)(de)(de)(de)(de)需(xu)要(yao)，依據(ju)下列六項指標(biao)進(jin)行(xing)類目(mu)(mu)(mu)構建(jian)。這六項指標(biao)分(fen)(fen)(fen)(fen)(fen)別(bie)是：1.報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)篇幅。根(gen)(gen)據(ju)新(xin)(xin)(xin)(xin)聞(wen)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)字數的(de)(de)(de)(de)(de)多(duo)(duo)少，分(fen)(fen)(fen)(fen)(fen)為(wei)(wei)(wei)(wei)五(wu)(wu)大(da)(da)類：（1）200字以(yi)下；（2）200-800字；（3）800-2500字；（4）2500-5000字；（5）5000字以(yi)上。2.報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)體裁。根(gen)(gen)據(ju)研(yan)究(jiu)目(mu)(mu)(mu)的(de)(de)(de)(de)(de)的(de)(de)(de)(de)(de)需(xu)要(yao)，分(fen)(fen)(fen)(fen)(fen)為(wei)(wei)(wei)(wei)九(jiu)大(da)(da)類：（1）消息(xi)；（2）通訊；（3）評(ping)論；（4）新(xin)(xin)(xin)(xin)聞(wen)專訪；（5）新(xin)(xin)(xin)(xin)聞(wen)特寫；（6）文(wen)(wen)藝作(zuo)品(pin)；（7）讀(du)者來信；（8）圖片(pian)；（9）其他。3.報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)版(ban)面(mian)(mian)(mian)。依據(ju)報(bao)(bao)(bao)(bao)(bao)紙版(ban)面(mian)(mian)(mian)的(de)(de)(de)(de)(de)劃(hua)(hua)分(fen)(fen)(fen)(fen)(fen)，分(fen)(fen)(fen)(fen)(fen)為(wei)(wei)(wei)(wei)頭版(ban)、二(er)版(ban)、三(san)(san)(san)版(ban)、四(si)(si)版(ban)、五(wu)(wu)版(ban)、六版(ban)、七版(ban)和(he)(he)八版(ban)。4.報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)立場。根(gen)(gen)據(ju)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)內容分(fen)(fen)(fen)(fen)(fen)析，報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)立場共(gong)分(fen)(fen)(fen)(fen)(fen)為(wei)(wei)(wei)(wei)四(si)(si)大(da)(da)類：正面(mian)(mian)(mian)、中(zhong)(zhong)(zhong)性(xing)、負面(mian)(mian)(mian)、無(wu)法判斷。5.報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)地(di)(di)域(yu)。根(gen)(gen)據(ju)報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)內容中(zhong)(zhong)(zhong)出(chu)(chu)現的(de)(de)(de)(de)(de)地(di)(di)域(yu)，分(fen)(fen)(fen)(fen)(fen)為(wei)(wei)(wei)(wei)九(jiu)大(da)(da)類：華東(dong)、華中(zhong)(zhong)(zhong)、華南、華北、東(dong)北、西北、西南、全(quan)(quan)(quan)(quan)國(guo)、國(guo)外。報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)內容中(zhong)(zhong)(zhong)出(chu)(chu)現多(duo)(duo)個地(di)(di)區則(ze)視為(wei)(wei)(wei)(wei)全(quan)(quan)(quan)(quan)國(guo)范(fan)(fan)圍。6.報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)主題。參考2012年8月新(xin)(xin)(xin)(xin)修改的(de)(de)(de)(de)(de)《中(zhong)(zhong)(zhong)華人民(min)(min)共(gong)和(he)(he)國(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)術(shu)(shu)推(tui)(tui)廣法》②以(yi)及農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)術(shu)(shu)推(tui)(tui)廣的(de)(de)(de)(de)(de)定義，報(bao)(bao)(bao)(bao)(bao)道(dao)(dao)(dao)主題可(ke)分(fen)(fen)(fen)(fen)(fen)為(wei)(wei)(wei)(wei)十六大(da)(da)類：（1）優(you)良(liang)品(pin)種（水稻、玉米、棉(mian)花(hua)、油菜(cai)、烤煙、蔬菜(cai)等的(de)(de)(de)(de)(de)優(you)良(liang)品(pin)種）；（2）作(zuo)物(wu)栽(zai)培(pei)技(ji)(ji)(ji)(ji)術(shu)(shu)；（3）養殖技(ji)(ji)(ji)(ji)術(shu)(shu)；（4）植保與(yu)疫病防控技(ji)(ji)(ji)(ji)術(shu)(shu)（植物(wu)病蟲害、動物(wu)疫病和(he)(he)其他有(you)害生物(wu)防治技(ji)(ji)(ji)(ji)術(shu)(shu)）；（5）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品(pin)收獲(huo)、加工(gong)、包裝(zhuang)、貯藏、運輸(shu)技(ji)(ji)(ji)(ji)術(shu)(shu)；（6）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)田水利、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)供排水、土壤改良(liang)與(yu)水土保持(chi)技(ji)(ji)(ji)(ji)術(shu)(shu)；（7）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)機械化、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)用航空(kong)、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)氣象和(he)(he)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)信息(xi)技(ji)(ji)(ji)(ji)術(shu)(shu)；（8）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)投入品(pin)安全(quan)(quan)(quan)(quan)使用、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品(pin)質量(liang)(liang)安全(quan)(quan)(quan)(quan)技(ji)(ji)(ji)(ji)術(shu)(shu)；（9）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)防災(zai)減災(zai)、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)資源(yuan)與(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)生態(tai)和(he)(he)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)能源(yuan)開(kai)發技(ji)(ji)(ji)(ji)術(shu)(shu)；（10）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品(pin)銷售和(he)(he)市(shi)場需(xu)求(qiu)信息(xi)；（11）其他農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)術(shu)(shu)；（12）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)技(ji)(ji)(ji)(ji)推(tui)(tui)廣體制機制；（13）政(zheng)(zheng)策(ce)監管(guan)；（14）專家(jia)指導；（15）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)示范(fan)(fan)；（16）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)培(pei)訓。

1農業科技成果產業化(hua)的含義

農(nong)業(ye)科(ke)(ke)技(ji)成(cheng)果(guo)產(chan)業(ye)化(hua)主(zhu)要(yao)是指在農(nong)業(ye)發展(zhan)中(zhong)，將(jiang)技(ji)術先進、具有較高的經(jing)(jing)濟效益的農(nong)業(ye)科(ke)(ke)技(ji)成(cheng)果(guo)進行(xing)商品性(xing)的生(sheng)產(chan)，并通(tong)過網(wang)絡化(hua)的營銷模式，將(jiang)技(ji)術成(cheng)果(guo)轉(zhuan)化(hua)成(cheng)為社會技(ji)術的經(jing)(jing)濟活動。農(nong)業(ye)科(ke)(ke)技(ji)成(cheng)果(guo)產(chan)業(ye)化(hua)是一(yi)種商品性(xing)生(sheng)產(chan)和技(ji)術經(jing)(jing)濟活動，其主(zhu)要(yao)的構成(cheng)要(yao)素包括成(cheng)果(guo)、生(sheng)產(chan)和市場(chang)，其中(zhong)科(ke)(ke)技(ji)成(cheng)果(guo)是基(ji)礎，市場(chang)需求是前提，規模化(hua)的生(sheng)產(chan)是產(chan)業(ye)化(hua)的重(zhong)要(yao)保證。

2影響農(nong)業科技成果產(chan)業化的關鍵信息因素

在(zai)(zai)我(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)產(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)化(hua)(hua)(hua)卻存(cun)在(zai)(zai)很(hen)多(duo)(duo)(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)矛盾(dun)現(xian)象，雖(sui)然(ran)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)層(ceng)出(chu)不(bu)(bu)(bu)窮，但所(suo)產(chan)(chan)(chan)(chan)(chan)(chan)生(sheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)實際(ji)經濟效(xiao)(xiao)益卻不(bu)(bu)(bu)高，引起這(zhe)一(yi)矛盾(dun)的(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)鍵因(yin)素主要(yao)在(zai)(zai)于(yu)我(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)與(yu)(yu)接(jie)收諸環節中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)各種(zhong)障礙(ai)。其中(zhong)(zhong)影響農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)產(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)化(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)鍵信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)因(yin)素主要(yao)體現(xian)在(zai)(zai)如(ru)下6方面。2.1信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)傳(chuan)(chuan)播(bo)(bo)(bo)形(xing)式(shi)較為(wei)(wei)落(luo)后。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)成(cheng)(cheng)果(guo)經濟效(xiao)(xiao)益的(de)(de)(de)(de)(de)(de)(de)(de)(de)大(da)(da)小與(yu)(yu)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)傳(chuan)(chuan)播(bo)(bo)(bo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)形(xing)式(shi)有(you)(you)很(hen)大(da)(da)關(guan)(guan)系，我(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)最大(da)(da)特點是農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)者(zhe)(zhe)數量大(da)(da)，基(ji)本(ben)(ben)的(de)(de)(de)(de)(de)(de)(de)(de)(de)文化(hua)(hua)(hua)水平較低，對(dui)于(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)掌(zhang)握能(neng)力不(bu)(bu)(bu)足(zu)等(deng)等(deng)，雖(sui)然(ran)廣播(bo)(bo)(bo)電視(shi)、報紙期刊等(deng)傳(chuan)(chuan)媒在(zai)(zai)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)傳(chuan)(chuan)播(bo)(bo)(bo)中(zhong)(zhong)發(fa)(fa)揮(hui)了(le)一(yi)定(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)作(zuo)(zuo)用，但是我(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)推廣機構(gou)和(he)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)持(chi)(chi)有(you)(you)者(zhe)(zhe)尚未適應(ying)市場(chang)經濟，造成(cheng)(cheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)成(cheng)(cheng)果(guo)產(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)化(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)傳(chuan)(chuan)播(bo)(bo)(bo)形(xing)式(shi)相(xiang)對(dui)較為(wei)(wei)落(luo)后，沒(mei)(mei)有(you)(you)有(you)(you)效(xiao)(xiao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)溝(gou)通傳(chuan)(chuan)遞(di)機制。2.2農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)網絡(luo)資料匱乏(fa)。現(xian)今是一(yi)個互聯(lian)網發(fa)(fa)達(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)社會(hui)，但是在(zai)(zai)我(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)發(fa)(fa)展(zhan)中(zhong)(zhong)，網絡(luo)上關(guan)(guan)于(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)資源較為(wei)(wei)匱乏(fa)，而且網絡(luo)用戶也(ye)(ye)極(ji)為(wei)(wei)稀少(shao)，很(hen)多(duo)(duo)(duo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)對(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)獲知(zhi)仍就主要(yao)停(ting)留在(zai)(zai)廣播(bo)(bo)(bo)電視(shi)、報刊雜志、推廣組織等(deng)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)網絡(luo)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)并沒(mei)(mei)有(you)(you)真(zhen)(zhen)正(zheng)發(fa)(fa)揮(hui)出(chu)來，導(dao)(dao)致農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)傳(chuan)(chuan)播(bo)(bo)(bo)慢，時效(xiao)(xiao)性不(bu)(bu)(bu)強。2.3農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)者(zhe)(zhe)對(dui)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)接(jie)受(shou)(shou)(shou)(shou)積極(ji)性不(bu)(bu)(bu)高。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)成(cheng)(cheng)果(guo)產(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)化(hua)(hua)(hua)離不(bu)(bu)(bu)開市場(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)需(xu)求(qiu)，信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)供給與(yu)(yu)需(xu)求(qiu)雙方共同(tong)作(zuo)(zuo)用是農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)順利(li)進行(xing)產(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)化(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)前提。在(zai)(zai)我(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)能(neng)夠被接(jie)受(shou)(shou)(shou)(shou)主要(yao)取決(jue)于(yu)它能(neng)夠帶(dai)來更(geng)多(duo)(duo)(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)效(xiao)(xiao)益，降低農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)成(cheng)(cheng)本(ben)(ben)，提高農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)的(de)(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)活水平，但由(you)于(yu)絕(jue)大(da)(da)多(duo)(duo)(duo)數的(de)(de)(de)(de)(de)(de)(de)(de)(de)中(zhong)(zhong)國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)不(bu)(bu)(bu)會(hui)輕易接(jie)受(shou)(shou)(shou)(shou)風險(xian)不(bu)(bu)(bu)明的(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)，這(zhe)種(zhong)不(bu)(bu)(bu)積極(ji)性也(ye)(ye)導(dao)(dao)致了(le)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)產(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)化(hua)(hua)(hua)發(fa)(fa)展(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)(bu)利(li)。2.4科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)傳(chuan)(chuan)播(bo)(bo)(bo)過程中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)(bu)穩定(ding)因(yin)素。科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)傳(chuan)(chuan)播(bo)(bo)(bo)中(zhong)(zhong)存(cun)在(zai)(zai)很(hen)多(duo)(duo)(duo)不(bu)(bu)(bu)穩定(ding)因(yin)素，由(you)于(yu)我(wo)國(guo)(guo)(guo)(guo)地(di)(di)(di)大(da)(da)物博，不(bu)(bu)(bu)同(tong)地(di)(di)(di)理位(wei)置(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)發(fa)(fa)展(zhan)環境(jing)各不(bu)(bu)(bu)相(xiang)同(tong)，導(dao)(dao)致科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)并不(bu)(bu)(bu)是具有(you)(you)普適性的(de)(de)(de)(de)(de)(de)(de)(de)(de)，如(ru)果(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)沒(mei)(mei)有(you)(you)充分考慮到農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)地(di)(di)(di)域性特點，沒(mei)(mei)有(you)(you)將(jiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)學技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)與(yu)(yu)當地(di)(di)(di)生(sheng)產(chan)(chan)(chan)(chan)(chan)(chan)條件相(xiang)結合，就會(hui)使(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)失去其真(zhen)(zhen)正(zheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)效(xiao)(xiao)益。2.5技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)持(chi)(chi)有(you)(you)者(zhe)(zhe)與(yu)(yu)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)投(tou)資者(zhe)(zhe)存(cun)在(zai)(zai)溝(gou)通問題。由(you)于(yu)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)持(chi)(chi)有(you)(you)者(zhe)(zhe)對(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)保(bao)密(mi)心理和(he)我(wo)國(guo)(guo)(guo)(guo)很(hen)多(duo)(duo)(duo)法律、政策(ce)的(de)(de)(de)(de)(de)(de)(de)(de)(de)保(bao)護(hu)性措施，使(shi)得技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)成(cheng)(cheng)果(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)不(bu)(bu)(bu)完全，導(dao)(dao)致技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)投(tou)資者(zhe)(zhe)對(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)了(le)解有(you)(you)限(xian)。同(tong)時投(tou)資者(zhe)(zhe)出(chu)于(yu)保(bao)護(hu)自己投(tou)資利(li)益及規(gui)避風險(xian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)本(ben)(ben)能(neng)，總想更(geng)多(duo)(duo)(duo)地(di)(di)(di)獲得有(you)(you)關(guan)(guan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)，這(zhe)就出(chu)現(xian)了(le)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)持(chi)(chi)有(you)(you)者(zhe)(zhe)與(yu)(yu)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)投(tou)資者(zhe)(zhe)之間(jian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)溝(gou)通困(kun)難，對(dui)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)產(chan)(chan)(chan)(chan)(chan)(chan)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)化(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)推廣帶(dai)來阻礙(ai)。2.6信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)轉(zhuan)(zhuan)移存(cun)在(zai)(zai)“信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)差(cha)”。由(you)于(yu)知(zhi)識和(he)文化(hua)(hua)(hua)水平的(de)(de)(de)(de)(de)(de)(de)(de)(de)差(cha)異，在(zai)(zai)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)傳(chuan)(chuan)播(bo)(bo)(bo)福特集團接(jie)受(shou)(shou)(shou)(shou)者(zhe)(zhe)之間(jian)，甚至(zhi)在(zai)(zai)接(jie)受(shou)(shou)(shou)(shou)者(zhe)(zhe)群(qun)體之間(jian)都存(cun)在(zai)(zai)著“知(zhi)識差(cha)”，在(zai)(zai)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)上也(ye)(ye)存(cun)在(zai)(zai)一(yi)定(ding)的(de)(de)(de)(de)(de)(de)(de)(de)(de)轉(zhuan)(zhuan)移“信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)差(cha)”。如(ru)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)發(fa)(fa)達(da)地(di)(di)(di)區(qu)轉(zhuan)(zhuan)向科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)不(bu)(bu)(bu)發(fa)(fa)達(da)地(di)(di)(di)區(qu)；由(you)發(fa)(fa)達(da)地(di)(di)(di)區(qu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)衰落(luo)科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)轉(zhuan)(zhuan)移到落(luo)后地(di)(di)(di)區(qu)變為(wei)(wei)先進型科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)等(deng)等(deng)，這(zhe)種(zhong)信(xin)(xin)(xin)息(xi)(xi)(xi)(xi)差(cha)導(dao)(dao)致科(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)果(guo)推廣較為(wei)(wei)困(kun)難，沒(mei)(mei)有(you)(you)真(zhen)(zhen)正(zheng)達(da)到平民(min)化(hua)(hua)(hua)和(he)普及化(hua)(hua)(hua)。

3提高農業(ye)科(ke)技成果產業(ye)化的解決對(dui)策

3.1建(jian)(jian)立(li)健全(quan)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)機制(zhi)。加大(da)對(dui)(dui)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)術推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)項目的(de)(de)(de)(de)(de)(de)(de)(de)投(tou)資力度(du)，建(jian)(jian)立(li)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)項目的(de)(de)(de)(de)(de)(de)(de)(de)基(ji)金(jin)管(guan)理(li)制(zhi)度(du)，為(wei)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)提(ti)供有(you)利(li)資金(jin)支(zhi)持(chi)。在推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)上還(huan)可(ke)以在民(min)間成(cheng)(cheng)(cheng)(cheng)立(li)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)組(zu)(zu)織(zhi)，以農(nong)(nong)(nong)(nong)(nong)民(min)專業(ye)(ye)(ye)(ye)協會為(wei)代表，對(dui)(dui)政府農(nong)(nong)(nong)(nong)(nong)技(ji)(ji)(ji)(ji)(ji)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)給予充(chong)(chong)(chong)分(fen)的(de)(de)(de)(de)(de)(de)(de)(de)補(bu)充(chong)(chong)(chong)，使農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)術成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)難免更為(wei)廣(guang)(guang)泛和具體，同(tong)時(shi)還(huan)可(ke)利(li)用涉農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)企業(ye)(ye)(ye)(ye)等(deng)中介(jie)組(zu)(zu)織(zhi)進行技(ji)(ji)(ji)(ji)(ji)術推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)，從而(er)拓寬農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)的(de)(de)(de)(de)(de)(de)(de)(de)渠道，加快農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)(de)(de)產(chan)業(ye)(ye)(ye)(ye)化(hua)(hua)進程(cheng)。3.2實(shi)現(xian)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)化(hua)(hua)。在農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)中要(yao)(yao)采用現(xian)代化(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)手段，提(ti)高(gao)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)傳(chuan)播效(xiao)(xiao)率(lv)。在推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)中除(chu)了要(yao)(yao)利(li)用廣(guang)(guang)播電視(shi)、報刊(kan)雜志、推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)組(zu)(zu)織(zhi)外，還(huan)可(ke)以充(chong)(chong)(chong)分(fen)利(li)用互聯網(wang)的(de)(de)(de)(de)(de)(de)(de)(de)優勢，加快建(jian)(jian)設(she)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)網(wang)絡化(hua)(hua)，使信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)手段能(neng)夠(gou)達到(dao)全(quan)方位(wei)、多角度(du)地傳(chuan)播農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)，加強農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)(de)(de)在線推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)。3.3縮短農(nong)(nong)(nong)(nong)(nong)戶科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)傳(chuan)輸路徑(jing)(jing)。在農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)傳(chuan)遞(di)中，要(yao)(yao)合理(li)規(gui)劃傳(chuan)輸路徑(jing)(jing)，盡可(ke)能(neng)的(de)(de)(de)(de)(de)(de)(de)(de)縮短農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)傳(chuan)輸路徑(jing)(jing)，減少(shao)中間環節中的(de)(de)(de)(de)(de)(de)(de)(de)不穩定(ding)因素，實(shi)現(xian)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)傳(chuan)遞(di)的(de)(de)(de)(de)(de)(de)(de)(de)直線性，同(tong)時(shi)對(dui)(dui)于(yu)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)(de)(de)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)內容要(yao)(yao)標準化(hua)(hua)，通俗易懂，能(neng)夠(gou)被廣(guang)(guang)大(da)的(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)民(min)受益(yi)者接(jie)受，從而(er)調動農(nong)(nong)(nong)(nong)(nong)民(min)對(dui)(dui)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)接(jie)受的(de)(de)(de)(de)(de)(de)(de)(de)積極性，擴大(da)對(dui)(dui)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)(de)(de)市場(chang)需求(qiu)(qiu)，從而(er)加快農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)產(chan)業(ye)(ye)(ye)(ye)化(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)展。3.4建(jian)(jian)立(li)完(wan)美的(de)(de)(de)(de)(de)(de)(de)(de)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)管(guan)理(li)體系。科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)離不開(kai)投(tou)資用戶的(de)(de)(de)(de)(de)(de)(de)(de)大(da)力支(zhi)持(chi)，為(wei)了使科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)持(chi)有(you)者和投(tou)資用戶的(de)(de)(de)(de)(de)(de)(de)(de)協調溝(gou)通，最終達到(dao)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)(de)(de)市場(chang)化(hua)(hua)。就(jiu)要(yao)(yao)建(jian)(jian)立(li)完(wan)善、開(kai)放的(de)(de)(de)(de)(de)(de)(de)(de)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)管(guan)理(li)體系，在一(yi)定(ding)程(cheng)度(du)上做到(dao)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)公開(kai)和共享，這樣既可(ke)以保障科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)持(chi)有(you)者利(li)益(yi)，又(you)可(ke)以促進投(tou)資者的(de)(de)(de)(de)(de)(de)(de)(de)開(kai)發(fa)(fa)，最終實(shi)現(xian)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)產(chan)業(ye)(ye)(ye)(ye)化(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)有(you)效(xiao)(xiao)保障。3.5信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)要(yao)(yao)因地制(zhi)宜。農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)推(tui)(tui)(tui)(tui)(tui)(tui)(tui)(tui)廣(guang)(guang)要(yao)(yao)根據不同(tong)的(de)(de)(de)(de)(de)(de)(de)(de)環境(jing)和發(fa)(fa)展要(yao)(yao)求(qiu)(qiu)，精心(xin)選(xuan)擇技(ji)(ji)(ji)(ji)(ji)術信(xin)(xin)(xin)(xin)(xin)息(xi)(xi)(xi)對(dui)(dui)象，因地制(zhi)宜地做好科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)和成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)形式的(de)(de)(de)(de)(de)(de)(de)(de)選(xuan)擇工作，以提(ti)高(gao)產(chan)業(ye)(ye)(ye)(ye)化(hua)(hua)效(xiao)(xiao)率(lv)。從而(er)實(shi)現(xian)經(jing)濟層次的(de)(de)(de)(de)(de)(de)(de)(de)提(ti)升，實(shi)現(xian)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)成(cheng)(cheng)(cheng)(cheng)果(guo)(guo)(guo)(guo)(guo)產(chan)業(ye)(ye)(ye)(ye)化(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)最大(da)經(jing)濟效(xiao)(xiao)益(yi)。

一、依托學院“農”的優(you)勢

為(wei)“三(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)”服(fu)(fu)(fu)務(wu)(wu)黑龍(long)江農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)經濟職業(ye)(ye)(ye)學(xue)院以集(ji)教(jiao)學(xue)、生(sheng)產(chan)(chan)(chan)、科研、推(tui)廣、培(pei)(pei)(pei)訓為(wei)一體(ti)的校(xiao)內外實訓基(ji)(ji)(ji)地(di)為(wei)載體(ti)，依托(tuo)自(zi)身的科研和(he)教(jiao)育資源優(you)勢，產(chan)(chan)(chan)、學(xue)、研緊密結(jie)(jie)合(he)，探索出(chu)“農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)人才培(pei)(pei)(pei)養(yang)(yang)與社會服(fu)(fu)(fu)務(wu)(wu)并(bing)舉”的產(chan)(chan)(chan)學(xue)結(jie)(jie)合(he)新模式，成(cheng)為(wei)服(fu)(fu)(fu)務(wu)(wu)“三(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)”第(di)一線上一支活(huo)躍(yue)的力量，近(jin)五年，累計培(pei)(pei)(pei)養(yang)(yang)各(ge)類(lei)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)術(shu)和(he)管理人才1萬多名，絕大多數成(cheng)為(wei)落地(di)人才，培(pei)(pei)(pei)訓了(le)近(jin)3萬名基(ji)(ji)(ji)層農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)術(shu)人員(yuan)和(he)農(nong)(nong)(nong)(nong)(nong)民(min)。同時(shi)(shi)結(jie)(jie)合(he)自(zi)己的教(jiao)學(xue)專(zhuan)業(ye)(ye)(ye)，在校(xiao)外教(jiao)學(xue)、科研、生(sheng)產(chan)(chan)(chan)三(san)(san)(san)結(jie)(jie)合(he)的基(ji)(ji)(ji)地(di)遍布整個(ge)黑龍(long)江省，包括(kuo)農(nong)(nong)(nong)(nong)(nong)、牧、副，為(wei)黑龍(long)江省“三(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)”事業(ye)(ye)(ye)的發(fa)展做出(chu)了(le)極大貢獻(xian)。此(ci)外，學(xue)校(xiao)定期(qi)會有相關專(zhuan)業(ye)(ye)(ye)專(zhuan)家(jia)帶隊赴基(ji)(ji)(ji)地(di)進行服(fu)(fu)(fu)務(wu)(wu)，圖書(shu)館經常(chang)(chang)隨隊前往，在和(he)本(ben)校(xiao)專(zhuan)家(jia)溝通后，攜帶與基(ji)(ji)(ji)地(di)相符的技(ji)術(shu)和(he)文化(hua)資料(liao)，針對所(suo)去基(ji)(ji)(ji)地(di)的特(te)(te)色，制作相應的宣傳和(he)發(fa)放材料(liao)，同時(shi)(shi)因地(di)適(shi)宜選派得(de)力的信(xin)息(xi)服(fu)(fu)(fu)務(wu)(wu)人員(yuan)，在農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)技(ji)術(shu)專(zhuan)家(jia)講授或解答農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)生(sheng)產(chan)(chan)(chan)中(zhong)問題的同時(shi)(shi)發(fa)放相關資料(liao)，開展信(xin)息(xi)服(fu)(fu)(fu)務(wu)(wu)。實踐證明此(ci)項工作非常(chang)(chang)受歡(huan)迎(ying)，當(dang)地(di)農(nong)(nong)(nong)(nong)(nong)民(min)不(bu)但(dan)能了(le)解適(shi)合(he)本(ben)地(di)特(te)(te)色農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)生(sheng)產(chan)(chan)(chan)的技(ji)術(shu)信(xin)息(xi)，同時(shi)(shi)，還可以學(xue)習文化(hua)知識，所(suo)帶信(xin)息(xi)資料(liao)，基(ji)(ji)(ji)本(ben)是一搶而空。這也是圖書(shu)館在服(fu)(fu)(fu)務(wu)(wu)三(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)的一個(ge)方面(mian)。[2]3依托(tuo)農(nong)(nong)(nong)(nong)(nong)職院校(xiao)培(pei)(pei)(pei)訓部舉辦培(pei)(pei)(pei)訓的優(you)勢為(wei)“三(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)”服(fu)(fu)(fu)務(wu)(wu)隨著國家(jia)和(he)黑龍(long)江省對“三(san)(san)(san)農(nong)(nong)(nong)(nong)(nong)”的重(zhong)視程(cheng)度逐漸加大，各(ge)種各(ge)樣有關提高農(nong)(nong)(nong)(nong)(nong)民(min)科技(ji)水(shui)平、增加農(nong)(nong)(nong)(nong)(nong)民(min)收入的培(pei)(pei)(pei)訓在逐步展開。其中(zhong)較為(wei)大家(jia)熟(shu)悉的“陽(yang)光工程(cheng)”培(pei)(pei)(pei)訓每(mei)年就培(pei)(pei)(pei)訓各(ge)類(lei)農(nong)(nong)(nong)(nong)(nong)民(min)工20余(yu)萬人。

根據(ju)(ju)黑(hei)(hei)龍江(jiang)省(sheng)(sheng)農(nong)(nong)(nong)(nong)委安排，黑(hei)(hei)龍江(jiang)農(nong)(nong)(nong)(nong)業(ye)(ye)經(jing)濟職業(ye)(ye)學院自(zi)開始舉(ju)辦“陽光(guang)工(gong)程(cheng)”農(nong)(nong)(nong)(nong)民(min)(min)創業(ye)(ye)培(pei)(pei)(pei)訓(xun)(xun)到(dao)現在(zai)，培(pei)(pei)(pei)訓(xun)(xun)的(de)(de)(de)(de)各(ge)類農(nong)(nong)(nong)(nong)民(min)(min)創業(ye)(ye)人(ren)(ren)(ren)(ren)員近超(chao)過1000人(ren)(ren)(ren)(ren)。他(ta)們(men)覆蓋了(le)(le)牡丹江(jiang)省(sheng)(sheng)的(de)(de)(de)(de)各(ge)個地(di)(di)區，并且成(cheng)(cheng)為(wei)(wei)當地(di)(di)到(dao)致(zhi)富的(de)(de)(de)(de)帶(dai)頭人(ren)(ren)(ren)(ren)。同時(shi)還舉(ju)辦了(le)(le)陽光(guang)工(gong)程(cheng)營銷帶(dai)頭人(ren)(ren)(ren)(ren)培(pei)(pei)(pei)訓(xun)(xun)班等(deng)，也(ye)(ye)召集(ji)了(le)(le)一(yi)(yi)部分(fen)(fen)農(nong)(nong)(nong)(nong)民(min)(min)、農(nong)(nong)(nong)(nong)技人(ren)(ren)(ren)(ren)員等(deng)參(can)加培(pei)(pei)(pei)訓(xun)(xun)，以(yi)上的(de)(de)(de)(de)這一(yi)(yi)部分(fen)(fen)人(ren)(ren)(ren)(ren)也(ye)(ye)成(cheng)(cheng)為(wei)(wei)圖(tu)(tu)書館為(wei)(wei)“三農(nong)(nong)(nong)(nong)”服務的(de)(de)(de)(de)主要對象。由于這部分(fen)(fen)人(ren)(ren)(ren)(ren)相對于農(nong)(nong)(nong)(nong)民(min)(min)來說，具有更(geng)高的(de)(de)(de)(de)文(wen)化(hua)知識基(ji)礎(chu)及(ji)影響(xiang)力。因(yin)此服務好(hao)這一(yi)(yi)部分(fen)(fen)人(ren)(ren)(ren)(ren)也(ye)(ye)就服務了(le)(le)他(ta)們(men)周(zhou)邊的(de)(de)(de)(de)一(yi)(yi)群人(ren)(ren)(ren)(ren)。即以(yi)服務參(can)加培(pei)(pei)(pei)訓(xun)(xun)少部分(fen)(fen)人(ren)(ren)(ren)(ren)，通(tong)(tong)(tong)過其(qi)(qi)輻(fu)射(she)周(zhou)邊其(qi)(qi)他(ta)人(ren)(ren)(ren)(ren)，達到(dao)服務更(geng)多人(ren)(ren)(ren)(ren)的(de)(de)(de)(de)目標。對于這些(xie)到(dao)校參(can)加“陽光(guang)工(gong)程(cheng)創業(ye)(ye)培(pei)(pei)(pei)訓(xun)(xun)班”及(ji)“陽光(guang)工(gong)程(cheng)營銷帶(dai)頭人(ren)(ren)(ren)(ren)培(pei)(pei)(pei)訓(xun)(xun)班”等(deng)各(ge)類培(pei)(pei)(pei)訓(xun)(xun)班人(ren)(ren)(ren)(ren)員，圖(tu)(tu)書館更(geng)是想盡一(yi)(yi)切辦法積極地(di)(di)為(wei)(wei)他(ta)們(men)服務，我們(men)通(tong)(tong)(tong)過辦理短期(qi)圖(tu)(tu)書證的(de)(de)(de)(de)辦法，讓他(ta)們(men)在(zai)學校培(pei)(pei)(pei)訓(xun)(xun)期(qi)間能夠自(zi)由進(jin)入圖(tu)(tu)書館各(ge)個借閱室及(ji)電(dian)子(zi)閱覽(lan)室，通(tong)(tong)(tong)過圖(tu)(tu)書館工(gong)作人(ren)(ren)(ren)(ren)員的(de)(de)(de)(de)介紹及(ji)講解，使其(qi)(qi)能夠了(le)(le)解圖(tu)(tu)書館的(de)(de)(de)(de)圖(tu)(tu)書資料收藏情況，找到(dao)自(zi)己需要的(de)(de)(de)(de)信(xin)息，并引導其(qi)(qi)積極利用圖(tu)(tu)書館的(de)(de)(de)(de)電(dian)子(zi)信(xin)息資源，如(ru)電(dian)子(zi)圖(tu)(tu)書、數據(ju)(ju)電(dian)子(zi)資源等(deng)，使其(qi)(qi)能及(ji)時(shi)了(le)(le)解一(yi)(yi)些(xie)較新的(de)(de)(de)(de)農(nong)(nong)(nong)(nong)業(ye)(ye)科技政(zheng)策、服務行(xing)業(ye)(ye)、文(wen)化(hua)醫療(liao)衛生等(deng)的(de)(de)(de)(de)最新信(xin)息，更(geng)好(hao)地(di)(di)為(wei)(wei)他(ta)們(men)服務。同時(shi)也(ye)(ye)為(wei)(wei)了(le)(le)更(geng)加完善我們(men)的(de)(de)(de)(de)服務，通(tong)(tong)(tong)過互(hu)留QQ號等(deng)聯(lian)系方式(shi)，保證了(le)(le)他(ta)們(men)離校后的(de)(de)(de)(de)信(xin)息需求。

二、依托農職(zhi)院校圖書(shu)館的信息資源優勢

為(wei)(wei)“三農(nong)(nong)”服務(wu)作為(wei)(wei)一(yi)(yi)(yi)個(ge)以(yi)農(nong)(nong)學、畜牧(mu)(mu)等(deng)(deng)為(wei)(wei)重(zhong)(zhong)點專(zhuan)業(ye)的(de)(de)高(gao)等(deng)(deng)農(nong)(nong)職院(yuan)校，在圖書(shu)館(guan)信息(xi)(xi)收藏(zang)(zang)方面(mian)農(nong)(nong)業(ye)、畜牧(mu)(mu)等(deng)(deng)專(zhuan)業(ye)的(de)(de)書(shu)籍就成為(wei)(wei)重(zhong)(zhong)點收藏(zang)(zang)的(de)(de)對象(xiang)，對且隨著這兩個(ge)專(zhuan)業(ye)成為(wei)(wei)國家(jia)重(zhong)(zhong)點專(zhuan)業(ye)后，對與(yu)其(qi)相關(guan)(guan)的(de)(de)專(zhuan)業(ye)信息(xi)(xi)的(de)(de)收藏(zang)(zang)力度(du)就變得越來越大(da)，范圍也(ye)更加廣泛(fan)。同時圖書(shu)館(guan)也(ye)收藏(zang)(zang)一(yi)(yi)(yi)些與(yu)農(nong)(nong)業(ye)相關(guan)(guan)的(de)(de)資(zi)(zi)料，比如學校培(pei)訓(xun)部為(wei)(wei)農(nong)(nong)民培(pei)訓(xun)的(de)(de)各(ge)類資(zi)(zi)料、學院(yuan)與(yu)牡丹江電視(shi)臺共(gong)同錄制(zhi)的(de)(de)由我院(yuan)農(nong)(nong)學院(yuan)、動(dong)(dong)物(wu)科技(ji)學院(yuan)及(ji)其(qi)他相關(guan)(guan)學院(yuan)教師主講的(de)(de)“農(nong)(nong)經學院(yuan)大(da)講堂”視(shi)頻等(deng)(deng)。有(you)大(da)量(liang)的(de)(de)文(wen)獻信息(xi)(xi)資(zi)(zi)料、通俗易董的(de)(de)視(shi)頻資(zi)(zi)料、最(zui)新(xin)的(de)(de)農(nong)(nong)業(ye)、畜牧(mu)(mu)等(deng)(deng)的(de)(de)專(zhuan)業(ye)知(zhi)識和最(zui)新(xin)的(de)(de)農(nong)(nong)業(ye)、畜牧(mu)(mu)動(dong)(dong)態信息(xi)(xi)資(zi)(zi)料等(deng)(deng)，使(shi)得圖書(shu)館(guan)服務(wu)人員就能更好地(di)為(wei)(wei)“三農(nong)(nong)”服務(wu)，為(wei)(wei)農(nong)(nong)民的(de)(de)創業(ye)增收盡(jin)自己的(de)(de)一(yi)(yi)(yi)份(fen)綿薄(bo)之力。

三、結語

［提要］在梳理社(she)(she)(she)(she)(she)會(hui)(hui)網(wang)(wang)絡(luo)對(dui)農(nong)(nong)業技(ji)術(shu)(shu)擴(kuo)散影(ying)響(xiang)(xiang)研(yan)(yan)究(jiu)成果的(de)(de)基礎(chu)上，進一步深化(hua)社(she)(she)(she)(she)(she)會(hui)(hui)網(wang)(wang)絡(luo)與(yu)農(nong)(nong)業技(ji)術(shu)(shu)擴(kuo)散關系的(de)(de)研(yan)(yan)究(jiu)。采用文獻(xian)法、對(dui)比分析法對(dui)國內外(wai)已有的(de)(de)文獻(xian)進行梳理，發現(xian)(xian)國內外(wai)學者普(pu)遍認(ren)同(tong)(tong)社(she)(she)(she)(she)(she)會(hui)(hui)網(wang)(wang)絡(luo)對(dui)農(nong)(nong)業技(ji)術(shu)(shu)擴(kuo)散具(ju)有正面(mian)(mian)積極的(de)(de)影(ying)響(xiang)(xiang)，且不同(tong)(tong)社(she)(she)(she)(she)(she)會(hui)(hui)網(wang)(wang)絡(luo)類(lei)型(xing)對(dui)同(tong)(tong)種農(nong)(nong)業技(ji)術(shu)(shu)擴(kuo)散影(ying)響(xiang)(xiang)存在差異，同(tong)(tong)一社(she)(she)(she)(she)(she)會(hui)(hui)網(wang)(wang)絡(luo)類(lei)型(xing)對(dui)不同(tong)(tong)的(de)(de)農(nong)(nong)業技(ji)術(shu)(shu)擴(kuo)散影(ying)響(xiang)(xiang)也存在差異。此外(wai)，國內外(wai)研(yan)(yan)究(jiu)普(pu)遍集中于單(dan)一網(wang)(wang)絡(luo)節點(dian)的(de)(de)研(yan)(yan)究(jiu)，對(dui)多(duo)元網(wang)(wang)絡(luo)節點(dian)的(de)(de)研(yan)(yan)究(jiu)少(shao)。因此，為增(zeng)強社(she)(she)(she)(she)(she)會(hui)(hui)網(wang)(wang)絡(luo)對(dui)農(nong)(nong)業技(ji)術(shu)(shu)擴(kuo)散的(de)(de)正面(mian)(mian)影(ying)響(xiang)(xiang)和(he)(he)農(nong)(nong)業技(ji)術(shu)(shu)擴(kuo)散現(xian)(xian)實指導意義(yi)，需在社(she)(she)(she)(she)(she)會(hui)(hui)網(wang)(wang)絡(luo)時空(kong)差異、多(duo)元網(wang)(wang)絡(luo)節點(dian)的(de)(de)社(she)(she)(she)(she)(she)會(hui)(hui)網(wang)(wang)絡(luo)影(ying)響(xiang)(xiang)和(he)(he)研(yan)(yan)究(jiu)方法優化(hua)方面(mian)(mian)做更為深入的(de)(de)研(yan)(yan)究(jiu)。

［關鍵(jian)詞］社會網絡；農業(ye)(ye)技(ji)術擴散；農業(ye)(ye)技(ji)術采納；農業(ye)(ye)現代化

一、背景與問題

農(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)散(san)是一個社(she)(she)(she)會(hui)(hui)(hui)(hui)性過(guo)程(cheng)，美國學者(zhe)瑞安和(he)(he)格羅斯1943年開(kai)啟社(she)(she)(she)會(hui)(hui)(hui)(hui)網(wang)(wang)絡(luo)(luo)與(yu)(yu)農(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)散(san)影(ying)響(xiang)關(guan)(guan)系的(de)(de)研究(jiu)，隨后(hou)Kaivan［1］和(he)(he)鞠洪云［2］等也(ye)加入研究(jiu)領域，研究(jiu)結(jie)果表明社(she)(she)(she)會(hui)(hui)(hui)(hui)網(wang)(wang)絡(luo)(luo)關(guan)(guan)系的(de)(de)強弱、社(she)(she)(she)會(hui)(hui)(hui)(hui)網(wang)(wang)絡(luo)(luo)類(lei)型(xing)(xing)和(he)(he)在網(wang)(wang)絡(luo)(luo)中(zhong)所處的(de)(de)位置(zhi)等因(yin)素在不同(tong)程(cheng)度上(shang)對(dui)農(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)散(san)產生(sheng)影(ying)響(xiang)。隨著農(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)進步(bu)和(he)(he)社(she)(she)(she)會(hui)(hui)(hui)(hui)變(bian)遷，社(she)(she)(she)會(hui)(hui)(hui)(hui)網(wang)(wang)絡(luo)(luo)對(dui)農(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)散(san)的(de)(de)影(ying)響(xiang)再次引起了國內(nei)外學者(zhe)的(de)(de)關(guan)(guan)注，如國內(nei)霍學喜(xi)［3］、楊志海［4］、陸(lu)遷［5］、陳萬明［6］和(he)(he)徐(xu)翔(xiang)［7］等基于(yu)(yu)實(shi)證分析發現，社(she)(she)(she)會(hui)(hui)(hui)(hui)網(wang)(wang)絡(luo)(luo)會(hui)(hui)(hui)(hui)對(dui)農(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)散(san)及(ji)采納產生(sheng)影(ying)響(xiang)，但影(ying)響(xiang)性質和(he)(he)程(cheng)度因(yin)社(she)(she)(she)會(hui)(hui)(hui)(hui)網(wang)(wang)絡(luo)(luo)和(he)(he)農(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)類(lei)型(xing)(xing)等因(yin)素不同(tong)而(er)不同(tong)；國外Nicholas［8］、Lori［9］、Daniel［10］和(he)(he)Yuko［11］等提出(chu)農(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)散(san)與(yu)(yu)社(she)(she)(she)會(hui)(hui)(hui)(hui)網(wang)(wang)絡(luo)(luo)主(zhu)體及(ji)其類(lei)型(xing)(xing)有關(guan)(guan)的(de)(de)觀(guan)點。因(yin)此，梳理總結(jie)國內(nei)外相關(guan)(guan)研究(jiu)結(jie)果，有利于(yu)(yu)弄清當前(qian)社(she)(she)(she)會(hui)(hui)(hui)(hui)網(wang)(wang)絡(luo)(luo)與(yu)(yu)農(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)散(san)影(ying)響(xiang)研究(jiu)的(de)(de)現狀和(he)(he)待深入研究(jiu)的(de)(de)領域，有利于(yu)(yu)厘清社(she)(she)(she)會(hui)(hui)(hui)(hui)網(wang)(wang)絡(luo)(luo)對(dui)農(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)散(san)影(ying)響(xiang)的(de)(de)性質和(he)(he)程(cheng)度，以及(ji)社(she)(she)(she)會(hui)(hui)(hui)(hui)網(wang)(wang)絡(luo)(luo)哪些主(zhu)體起主(zhu)要作用，為縮短農(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)散(san)時間、促進農(nong)(nong)(nong)業(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)采納和(he)(he)推進農(nong)(nong)(nong)業(ye)(ye)現代(dai)化提供參考論據。

二、農業(ye)技術創新與(yu)社會網(wang)絡關聯性研究

（一(yi)）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)創(chuang)(chuang)新(xin)(xin)(xin)(xin)(xin)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)創(chuang)(chuang)新(xin)(xin)(xin)(xin)(xin)旨(zhi)在(zai)(zai)提高農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)生(sheng)產(chan)(chan)的(de)(de)(de)(de)(de)(de)社(she)(she)(she)(she)會(hui)效(xiao)益(yi)、經濟效(xiao)益(yi)和(he)(he)(he)(he)生(sheng)態(tai)(tai)綜合(he)效(xiao)益(yi)，通(tong)過(guo)(guo)市(shi)場將(jiang)(jiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)新(xin)(xin)(xin)(xin)(xin)思想(xiang)、新(xin)(xin)(xin)(xin)(xin)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)和(he)(he)(he)(he)舊生(sheng)產(chan)(chan)要(yao)素重新(xin)(xin)(xin)(xin)(xin)組(zu)合(he)得到新(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)能(neng)夠長期增值的(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品(pin)的(de)(de)(de)(de)(de)(de)過(guo)(guo)程(cheng)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)創(chuang)(chuang)新(xin)(xin)(xin)(xin)(xin)是(shi)(shi)一(yi)個(ge)(ge)完(wan)整(zheng)且(qie)復雜的(de)(de)(de)(de)(de)(de)系(xi)(xi)(xi)統(tong)，包(bao)(bao)含(han)了(le)研發(fa)、推(tui)廣(guang)、改進(jin)和(he)(he)(he)(he)應用等(deng)(deng)(deng)，具有難度大、周(zhou)期長和(he)(he)(he)(he)類(lei)型(xing)(xing)多樣化等(deng)(deng)(deng)特(te)點［12］。其(qi)實質是(shi)(shi)將(jiang)(jiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)科(ke)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)成果(guo)轉化為現實生(sheng)產(chan)(chan)力，有別于(yu)(yu)一(yi)般的(de)(de)(de)(de)(de)(de)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)創(chuang)(chuang)新(xin)(xin)(xin)(xin)(xin)，具有更為明顯的(de)(de)(de)(de)(de)(de)生(sheng)物性(xing)、風險性(xing)、外(wai)溢性(xing)和(he)(he)(he)(he)綜合(he)性(xing)等(deng)(deng)(deng)特(te)點［13］。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)(kuo)散(san)(san)和(he)(he)(he)(he)采(cai)(cai)(cai)(cai)(cai)納(na)(na)(na)屬于(yu)(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)創(chuang)(chuang)新(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)一(yi)部分(fen)(fen)，是(shi)(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)新(xin)(xin)(xin)(xin)(xin)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)、新(xin)(xin)(xin)(xin)(xin)思想(xiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)或者(zhe)(zhe)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)采(cai)(cai)(cai)(cai)(cai)納(na)(na)(na)的(de)(de)(de)(de)(de)(de)社(she)(she)(she)(she)會(hui)性(xing)過(guo)(guo)程(cheng)，受(shou)(shou)(shou)科(ke)研人員、技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)廣(guang)人員、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶和(he)(he)(he)(he)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)推(tui)廣(guang)站(zhan)等(deng)(deng)(deng)主體(ti)(ti)的(de)(de)(de)(de)(de)(de)影響(xiang)。這(zhe)(zhe)些主體(ti)(ti)構(gou)成了(le)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)(kuo)散(san)(san)及(ji)(ji)采(cai)(cai)(cai)(cai)(cai)納(na)(na)(na)的(de)(de)(de)(de)(de)(de)社(she)(she)(she)(she)會(hui)網(wang)(wang)(wang)絡(luo)(luo)(luo)，不(bu)同主體(ti)(ti)擁有的(de)(de)(de)(de)(de)(de)社(she)(she)(she)(she)會(hui)網(wang)(wang)(wang)絡(luo)(luo)(luo)及(ji)(ji)各自(zi)所處的(de)(de)(de)(de)(de)(de)網(wang)(wang)(wang)絡(luo)(luo)(luo)地位影響(xiang)著(zhu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)(kuo)散(san)(san)速度及(ji)(ji)采(cai)(cai)(cai)(cai)(cai)納(na)(na)(na)效(xiao)率。也就(jiu)是(shi)(shi)說，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)創(chuang)(chuang)新(xin)(xin)(xin)(xin)(xin)與(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)(kuo)散(san)(san)和(he)(he)(he)(he)采(cai)(cai)(cai)(cai)(cai)納(na)(na)(na)是(shi)(shi)包(bao)(bao)含(han)與(yu)被包(bao)(bao)含(han)的(de)(de)(de)(de)(de)(de)關(guan)系(xi)(xi)(xi)，即(ji)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)創(chuang)(chuang)新(xin)(xin)(xin)(xin)(xin)包(bao)(bao)含(han)了(le)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)(kuo)散(san)(san)和(he)(he)(he)(he)采(cai)(cai)(cai)(cai)(cai)納(na)(na)(na)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)(kuo)散(san)(san)和(he)(he)(he)(he)采(cai)(cai)(cai)(cai)(cai)納(na)(na)(na)被包(bao)(bao)含(han)于(yu)(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)創(chuang)(chuang)新(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)組(zu)成部分(fen)(fen)；社(she)(she)(she)(she)會(hui)網(wang)(wang)(wang)絡(luo)(luo)(luo)直接影響(xiang)著(zhu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)(kuo)散(san)(san)和(he)(he)(he)(he)采(cai)(cai)(cai)(cai)(cai)納(na)(na)(na)，也影響(xiang)著(zhu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)創(chuang)(chuang)新(xin)(xin)(xin)(xin)(xin)。（二(er)）農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)(kuo)散(san)(san)和(he)(he)(he)(he)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)采(cai)(cai)(cai)(cai)(cai)納(na)(na)(na)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)(kuo)散(san)(san)是(shi)(shi)一(yi)種(zhong)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)新(xin)(xin)(xin)(xin)(xin)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)、新(xin)(xin)(xin)(xin)(xin)發(fa)明和(he)(he)(he)(he)新(xin)(xin)(xin)(xin)(xin)成果(guo)從(cong)(cong)創(chuang)(chuang)新(xin)(xin)(xin)(xin)(xin)源(yuan)(yuan)頭(tou)成圓形向(xiang)外(wai)擴(kuo)(kuo)(kuo)(kuo)(kuo)散(san)(san)，并(bing)(bing)不(bu)斷被農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)合(he)作(zuo)社(she)(she)(she)(she)和(he)(he)(he)(he)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)等(deng)(deng)(deng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)從(cong)(cong)事者(zhe)(zhe)認(ren)識和(he)(he)(he)(he)采(cai)(cai)(cai)(cai)(cai)納(na)(na)(na)的(de)(de)(de)(de)(de)(de)過(guo)(guo)程(cheng)，其(qi)核心(xin)(xin)是(shi)(shi)節約資(zi)(zi)源(yuan)(yuan)、保護周(zhou)圍生(sheng)態(tai)(tai)環境［13］。此外(wai)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)(kuo)散(san)(san)還受(shou)(shou)(shou)到技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)、傳(chuan)播方(fang)式(shi)和(he)(he)(he)(he)接受(shou)(shou)(shou)者(zhe)(zhe)等(deng)(deng)(deng)多方(fang)機(ji)制影響(xiang)，是(shi)(shi)一(yi)個(ge)(ge)有著(zhu)眾多主體(ti)(ti)參(can)與(yu)且(qie)互相影響(xiang)、在(zai)(zai)時(shi)(shi)間和(he)(he)(he)(he)空間上變化的(de)(de)(de)(de)(de)(de)過(guo)(guo)程(cheng)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)采(cai)(cai)(cai)(cai)(cai)納(na)(na)(na)則是(shi)(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)合(he)作(zuo)社(she)(she)(she)(she)和(he)(he)(he)(he)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)等(deng)(deng)(deng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)從(cong)(cong)事者(zhe)(zhe)在(zai)(zai)不(bu)確定(ding)的(de)(de)(de)(de)(de)(de)情(qing)況下，通(tong)過(guo)(guo)對新(xin)(xin)(xin)(xin)(xin)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)新(xin)(xin)(xin)(xin)(xin)信息進(jin)行收(shou)集、整(zheng)合(he)和(he)(he)(he)(he)評估后做(zuo)出(chu)接受(shou)(shou)(shou)或者(zhe)(zhe)拒絕的(de)(de)(de)(de)(de)(de)行為過(guo)(guo)程(cheng)［14］。由(you)此可(ke)見，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)(kuo)散(san)(san)是(shi)(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)創(chuang)(chuang)新(xin)(xin)(xin)(xin)(xin)過(guo)(guo)程(cheng)之一(yi)，而農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)采(cai)(cai)(cai)(cai)(cai)納(na)(na)(na)是(shi)(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)(kuo)散(san)(san)的(de)(de)(de)(de)(de)(de)結果(guo)。即(ji)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)(kuo)散(san)(san)是(shi)(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)新(xin)(xin)(xin)(xin)(xin)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)、新(xin)(xin)(xin)(xin)(xin)發(fa)明和(he)(he)(he)(he)新(xin)(xin)(xin)(xin)(xin)成果(guo)通(tong)過(guo)(guo)社(she)(she)(she)(she)會(hui)網(wang)(wang)(wang)絡(luo)(luo)(luo)等(deng)(deng)(deng)媒介向(xiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)合(he)作(zuo)社(she)(she)(she)(she)和(he)(he)(he)(he)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)等(deng)(deng)(deng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)從(cong)(cong)事者(zhe)(zhe)傳(chuan)播，不(bu)同類(lei)型(xing)(xing)的(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)從(cong)(cong)事者(zhe)(zhe)對其(qi)進(jin)行感知和(he)(he)(he)(he)評價(jia)后決定(ding)是(shi)(shi)否(fou)采(cai)(cai)(cai)(cai)(cai)納(na)(na)(na)的(de)(de)(de)(de)(de)(de)過(guo)(guo)程(cheng)；農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)從(cong)(cong)事者(zhe)(zhe)采(cai)(cai)(cai)(cai)(cai)納(na)(na)(na)與(yu)否(fou)是(shi)(shi)擴(kuo)(kuo)(kuo)(kuo)(kuo)散(san)(san)的(de)(de)(de)(de)(de)(de)結果(guo)。（三）社(she)(she)(she)(she)會(hui)網(wang)(wang)(wang)絡(luo)(luo)(luo)。中(zhong)國農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村社(she)(she)(she)(she)會(hui)是(shi)(shi)一(yi)個(ge)(ge)以(yi)(yi)血緣、親緣、地緣和(he)(he)(he)(he)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)緣構(gou)成的(de)(de)(de)(de)(de)(de)熟人社(she)(she)(she)(she)會(hui)，“差(cha)序格(ge)局”特(te)征顯著(zhu)。“差(cha)序格(ge)局”指以(yi)(yi)自(zi)己(ji)(ji)為中(zhong)心(xin)(xin)，按照與(yu)自(zi)己(ji)(ji)距(ju)離向(xiang)外(wai)由(you)近及(ji)(ji)遠(yuan)(yuan)一(yi)圈一(yi)圈地劃分(fen)(fen)關(guan)系(xi)(xi)(xi)，反映了(le)人際關(guan)系(xi)(xi)(xi)的(de)(de)(de)(de)(de)(de)親疏(shu)遠(yuan)(yuan)近。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村社(she)(she)(she)(she)會(hui)網(wang)(wang)(wang)絡(luo)(luo)(luo)與(yu)此類(lei)似，是(shi)(shi)以(yi)(yi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)個(ge)(ge)體(ti)(ti)為節點，通(tong)過(guo)(guo)一(yi)定(ding)的(de)(de)(de)(de)(de)(de)關(guan)系(xi)(xi)(xi)相互連接而形成的(de)(de)(de)(de)(de)(de)社(she)(she)(she)(she)會(hui)網(wang)(wang)(wang)絡(luo)(luo)(luo)［13］。在(zai)(zai)這(zhe)(zhe)個(ge)(ge)網(wang)(wang)(wang)絡(luo)(luo)(luo)中(zhong)，每一(yi)個(ge)(ge)村民(min)都可(ke)以(yi)(yi)作(zuo)為網(wang)(wang)(wang)絡(luo)(luo)(luo)的(de)(de)(de)(de)(de)(de)中(zhong)心(xin)(xin)，通(tong)過(guo)(guo)溝通(tong)交(jiao)流(liu)等(deng)(deng)(deng)方(fang)式(shi)與(yu)其(qi)他節點建(jian)立關(guan)系(xi)(xi)(xi)，實現共享農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品(pin)銷售、就(jiu)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)創(chuang)(chuang)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)等(deng)(deng)(deng)信息資(zi)(zi)源(yuan)(yuan)目的(de)(de)(de)(de)(de)(de)。改革開放(fang)以(yi)(yi)來，以(yi)(yi)熟人為基礎的(de)(de)(de)(de)(de)(de)社(she)(she)(she)(she)會(hui)網(wang)(wang)(wang)絡(luo)(luo)(luo)關(guan)系(xi)(xi)(xi)正由(you)感性(xing)選擇(ze)向(xiang)理性(xing)選擇(ze)轉變，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)以(yi)(yi)自(zi)己(ji)(ji)為中(zhong)心(xin)(xin)并(bing)(bing)根據心(xin)(xin)理距(ju)離的(de)(de)(de)(de)(de)(de)遠(yuan)(yuan)近及(ji)(ji)利益(yi)訴求程(cheng)度劃分(fen)(fen)社(she)(she)(she)(she)會(hui)關(guan)系(xi)(xi)(xi)，傳(chuan)統(tong)的(de)(de)(de)(de)(de)(de)社(she)(she)(she)(she)會(hui)網(wang)(wang)(wang)絡(luo)(luo)(luo)不(bu)再適(shi)應新(xin)(xin)(xin)(xin)(xin)時(shi)(shi)代中(zhong)的(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村發(fa)展(zhan)，社(she)(she)(she)(she)會(hui)網(wang)(wang)(wang)絡(luo)(luo)(luo)關(guan)系(xi)(xi)(xi)也已變得冷漠化和(he)(he)(he)(he)資(zi)(zi)本化［15］。由(you)于(yu)(yu)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)參(can)與(yu)主體(ti)(ti)的(de)(de)(de)(de)(de)(de)社(she)(she)(she)(she)會(hui)網(wang)(wang)(wang)路類(lei)型(xing)(xing)和(he)(he)(he)(he)關(guan)系(xi)(xi)(xi)強弱等(deng)(deng)(deng)方(fang)面不(bu)同，帶來對農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)認(ren)知、評價(jia)和(he)(he)(he)(he)決定(ding)的(de)(de)(de)(de)(de)(de)差(cha)異，最終影響(xiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)(ji)(ji)(ji)術(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)擴(kuo)(kuo)(kuo)(kuo)(kuo)散(san)(san)及(ji)(ji)采(cai)(cai)(cai)(cai)(cai)納(na)(na)(na)。