雜志介紹

Journal Of Philanthropy And Marketing雜志介紹

《Journal Of Philanthropy And Marketing》是一(yi)本(ben)以(yi)English為主(zhu)的(de)(de)未開放獲取國(guo)際優(you)秀(xiu)期刊(kan)，中(zhong)文名稱(cheng)慈(ci)善與(yu)營銷雜志，本(ben)刊(kan)主(zhu)要出版、報(bao)道領(ling)(ling)(ling)域(yu)(yu)的(de)(de)研究(jiu)動態以(yi)及在該(gai)領(ling)(ling)(ling)域(yu)(yu)取得(de)的(de)(de)各方(fang)面的(de)(de)經驗(yan)和科研成果，介紹該(gai)領(ling)(ling)(ling)域(yu)(yu)有關(guan)本(ben)專(zhuan)(zhuan)業(ye)的(de)(de)最新(xin)進展(zhan)，探(tan)討行(xing)(xing)業(ye)發展(zhan)的(de)(de)思路和方(fang)法，以(yi)促(cu)進學術信息(xi)交(jiao)流，提(ti)高(gao)行(xing)(xing)業(ye)發展(zhan)。該(gai)刊(kan)已被國(guo)際權威(wei)數據庫SCIE收錄，為該(gai)領(ling)(ling)(ling)域(yu)(yu)相關(guan)學科的(de)(de)發展(zhan)起(qi)到(dao)了良好的(de)(de)推動作用，也得(de)到(dao)了本(ben)專(zhuan)(zhuan)業(ye)人員的(de)(de)廣(guang)泛(fan)認可(ke)。該(gai)刊(kan)最新(xin)影響因子為1.5，最新(xin)CiteScore 指數為2.2。

英文介紹

Journal Of Philanthropy And Marketing雜志英文介紹

The Journal of Philanthropy and Marketing is an international academic journal that focuses on the latest technologies, ideas, and best practices in the field of marketing for non-profit and volunteer sectors. This journal provides a peer-reviewed forum for publishing relevant research findings, aimed at promoting dialogue and knowledge exchange between academia and practice in the intersection of philanthropy and marketing.

The articles in this journal cover a wide range of topics related to charity and marketing strategies, including consumer behavior, brand management, social responsibility, fundraising activities, and public relations. It provides valuable insights and case studies for researchers, policy makers, non-profit organization leaders, and marketing professionals to help them understand and implement effective charity marketing strategies.